PR Trends That Will Shape Your 2021 After Pandemic

Edward Bernays conceptualized two-way communication between brands and the public in his book Crystallizing Public Opinion. Did he imagine how this concept would evolve to create a seismic stir in PR trends and marketing methods? With traditional channels like radio, TV, and print media, the audience had limited means to share their opinions. Brands communicated their messages without hearing the public. Then came a slight shift with the internet becoming a new touchpoint for the audience in the...
Tags: Google, Business, Pinterest, Instagram, India, Digital, Social Media, Sales & Marketing, Ikea, Right Now, Edison, Facebook YouTube, Edward Bernays, Bernays, Kristin Johnson, MichaelJayBerlin Shutterstock

Should There Be Limits on Persuasive Technologies?

Persuasion is as old as our species. Both democracy and the market economy depend on it. Politicians persuade citizens to vote for them, or to support different policy positions. Businesses persuade consumers to buy their products or services. We all persuade our friends to accept our choice of restaurant, movie, and so on. It’s essential to society; we couldn’t get large groups of people to work together without it. But as with many things, technology is fundamentally changing the nature of per...
Tags: New York City, Uncategorized, Marketing, US, United States, New York Times, Federal Communications Commission, Essays, Propaganda, Sigmund Freud, Federal Trade Commission, Bruce Schneier, US Federal Trade Commission, Edward Bernays, Bernays, National Security Policy

In Memoriam: Fernando Valverde, APR, Fellow PRSA

Fernando Valverde, APR, Fellow PRSA, who many consider to be the father of public relations in Puerto Rico, died on Oct. 10 He was 85. Valverde’s dedication, sense of ethics and encouragement made him a role model for his peers. “Fernando Valverde was a pioneer of public relations in Puerto Rico,” said Jescel Rolón, president of the Puerto Rico Association of Professional Relations (ARPPR). “His contributions to the profession, his passion and his dedication remain the most important legacy of h...
Tags: Pr, In Memoriam, Puerto Rico, Kissimmee Fla, Valverde, Idalia, Edward Bernays, PRSA News, Rolon, Fernando Valverde, Fernando Valverde APR Fellow PRSA, Jescel Rolón, ARPPR, Universal Accreditation APR

Treacherous Americans Pose the Greatest Threat to Our Nation – Part One

Seattle, WA, USA – May 1, 2015: Protesters run from gas grenades fired by Seattle police officers during May Day rioting on Capitol Hill. U.S.A. –-(AmmoLand.com)- The “Free Press” And Big Tech Use Propaganda To Enslave Us: Control Of Speech And Ban On Firearms. “The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government whic...
Tags: Europe, Guns, Congress, Russia, US, United States, Seattle, Smith, Trump, McCain, U S Department of State, Google Facebook, Seattle WA USA, USCS, Edward Bernays, Gun Rights News

Out for a Spin: The Difference Between Twisting the Truth and Telling It

If you turn on the television, check your social media feed or visit one of your favorite information sources, then you’ll notice the increasing number of aggressive “spin” cycles, as newsmakers of all stripes slant information to suit their own agendas. Spin, of course, is nothing new, particularly in politics. By some accounts, “spin doctor” entered the cultural lexicon after the 1984 Reagan-Mondale presidential debates, when a New York Times editorial coined the phrase to describe the cand...
Tags: Washington Post, Pr, New York Times, Thought Leadership, PRSA, Edward L Bernays, Brooks Jackson, Edward Bernays, Kathleen Hall Jamieson, Spin Doctors, Rod Granger, Reagan Mondale, Benjamin Bradlee, Pearson North America

10 More Pearls of Career Wisdom From PRSA’s College of Fellows

In honor of the 30th Anniversary of PRSA’s College of Fellows (#Fellows30th), members shared a “Pearl of Wisdom” — a piece of advice they were given that impacted their lives or careers and is something they would pass on to others. (Find the first 10 Pearls of Wisdom at this link.) • John Cook, APR, Fellow PRSA, class of 1994: “What is the secret to effective communication? It’s simple. Accentuate the positive. Eliminate the negative. Latch on to the alternative. And, don’t mess with ‘Mr. In...
Tags: Pr, Career Development, Mark Twain, Career Advice, Thought Leadership, North Star, PRSA, John Cook, Edward Bernays, Bernays, Jill Alexander, College of Fellows, PRSA College of Fellows, Mickey Nall, More Pearls of Career Wisdom From PRSA, Gerard Corbett

A Crisis of Cognition

In journalism, we think our job is to “get the story.” We teach the skill of “knowing what a story is.” We call ourselves “storytellers.” We believe that through stories — or as we also like to say when feeling uppish, “narrative”— we attract and hold attention, impart facts in engaging fashion, and explain the world. My greatest heresy to date — besides questioning paywalls as panacea — is to doubt the primacy of the story as journalistic form and to warn of the risk of valuing drama, c...
Tags: Europe, Publishing, New York, Stanford, Uncategorized, Journalism, New York Times, Storytelling, Kaiser, Fox News, Duke, Newton, Darwin, Rosenberg, James Carey, Perugia

Breakfast may not be the most important meal of the day, after all

The theory that breakfast is the most important meal of the day may not hold true, research suggests. The study, published in the British Medical Journal, found that those who eat breakfast consume significantly more calories than those who skip the meal - and end up weighing more. For decades, health experts have exhorted people not to miss breakfast, with warnings that those trying to keep their weight down by missing a meal will simply end up snacking more later. But the new research, led by ...
Tags: UK, England, News, United States, NHS, British Medical Journal, Sigmund Freud, Melbourne Australia, British Medical Journal BMJ, Monash University, John Harvey Kellogg, Tony Hancock, King 's College London, General Foods, Edward Bernays, Fay Weldon

Question of the Month: What Are You Thankful for in Your PR Career?

For each issue, the editors of Strategies & Tactics ask PRSA members a “Question of the Month.” In honor of Thanksgiving, we posed the following question for November: “What are you thankful for in your PR career?”   “I am thankful for all the bosses, mentors and clients who allowed me to experiment, learn, explore and work in the most amazing profession. Thanks to their faith in me, I continue growing.” — Ann Barks, APR Owner, Ann Barks Public Relations New Orleans   “I am most thankful for the...
Tags: Pr, Mentorship, Thought Leadership, Bu, PRSA, Kelly Davis, Edward Bernays, Thankfulness, Career Advancement, Ann Barks, APR Owner Ann Barks Public Relations New Orleans, Otto Lerbinger Grateful

Preview Thursday: Beyond Sizzle

We are pleased to present this excerpt from Chapter 4 of: Beyond Sizzle: The Next Evolution of Branding  by Mona Amodeo, Ph. D. Over the years, branding experts have used their understanding of psychology of social identification to excel at mining the desires of people to be associated with products that confirmed membership in a group that was sexier, richer, or even a little smarter than the next group. While these more superficial human motivations have not disappeared from the scene, today ...
Tags: Leadership, Change, Nielsen, Branding, Connection, Employee Retention, Twitter Facebook, Interbrand, Edward Bernays, Nielsen Global, Jez Frampton, Best of Books, Mona Amodeo, Interbrand Change

Kanye West Sounds Off On Cell Phone Addiction In New Round Of Tweets!

Kanye West wants you to put down your phone and read his tweets. Or wait, maybe he wants you to read his tweets THEN put down your phone? Either way, the Ye vs. The People rapper sounded off on cell phone addiction on Monday, encouraging his followers to use their phones like they would a hammer and "only pick it up if they needed it." Related: Amber Rose Says Trump Is Kanye 'In A White Man's Body' From there, Ye pushed off into a lesson on consumerism. Sharing a link to a documentary about Edwa...
Tags: Google, Celebs, Kanye West, Kanye, Kim Kardashian West, Ye, Edward Bernays, Sigmund Frued

APR Matters to You and the Profession

“If I knew then what I know now,” the old saying goes. Life is like that in all respects, sometimes more than others. There’s always much to learn, so much to do and so little time to do it. Yet personal motivation usually leads one on a path toward self-improvement because, after all, we all are lifelong learners. And we are lifelong teachers. That teaching-learning dynamic is the substance of becoming Accredited in Public Relations (APR) through PRSA. As Edward Bernays used to argue, public re...
Tags: Pr, Peter, PRSA, APR, Edward Bernays, Accreditation in Public Relations, Accreditation, Illinois State University, APR Month, Public Relations APR, Accreditation i

SDF Podcast 16 – Trust, communication clarity, balanced news and tech heretics

Neville Hobson SDF Podcast 16 – Trust, communication clarity, balanced news and tech heretics Yet again, the Three SDF Podcasteers Neville Hobson, Sam Knowles and Thomas Stoeckle tackle a range of related themes, from trust in society to clarity in corporate messages, global attitudes towards news, and Silicon Valley’s growing number of critical voices. This episode’s show notes were written by Thomas Stoeckle. The 2018 Edelman Trust Barometer finds China and the US poles apart, with the US i...
Tags: Google, Business, UK, Technology, London, Instagram, Workplace, China, Germany, Singapore, Trust, US, Trends, Social Media, Communication, Society

Former Facebook investor's damning words on tech giant

Facebook officials have been compared to the Nazi propaganda chief Joseph Goebbels by a former investor.Roger McNamee also likened the company's methods to those of Edward Bernays, the "father of public" relations who promoted smoking... [Author: [email protected]]
Tags: Facebook, Business, Joseph Goebbels, Edward Bernays, Roger McNamee

SDF podcast 12: Scope and scale of Fake News and GDPR

NevilleHobson.com SDF podcast 12: Scope and scale of Fake News and GDPR September was PR Measurement Month, and October is conference season. Not just in UK politics, but also for a number of trade bodies in communications, PR and media monitoring. From AMEC and the PRCA, to FIBEP, ICCO, PRSA – there are plenty of awards and some reflections on where we’ve come from, where we are, and where we are likely to be going. Fake news remains the centre of attention and is the starting topic of discus...
Tags: Google, Europe, Business, Politics, UK, Technology, London, China, Germany, Marketing, US, Social Media, Communication, Public Relations, Eu, Society

SDF podcast 10: Big Data is never a be-all and end-all

NHC SDF podcast 10: Big Data is never a be-all and end-all Amid congressional hearings and FBI investigations in the US about whether and how Russia interfered with the US Presidential Elections, discussions continue about the efficacy and ethics of micro-targeting voters. In our latest and 10th edition of the SmallDataForum podcast, Neville, Sam and Thomas reflect on the outcome of the recent general elections in the UK. This episode’s show notes were written by Thomas Stoeckle. We agree tha...
Tags: Business, Politics, UK, Technology, London, Entertainment, Big Data, Germany, Russia, Marketing, US, Trends, Social Media, Communication, Journalism, Public Relations

Five Essentials For Brand Storytelling

Consumers validate brand strategy by welcoming and accepting a brand. Third party, “unbiased” authentication of a product or service continues to be a pillar in almost every content strategy. By placing the public first, it is no wonder that the traditional discipline of PR has been on the leading edge with brands and all things social. But it’s come a long ways since the days of Edward Bernays. The disintermediation fueled by digital and social networks has created an environment of pervasiv...
Tags: Branding, Don, Edward Bernays, Brand Research Brand Strategy Brand Licensing, Brand Storytelling

Our problem isn’t ‘fake news.’ Our problems are trust and manipulation.

“Propaganda is the executive arm of the invisible government.” — Edward Bernays, Propaganda (1928) “Fake news” is merely a symptom of greater social ills. Our real problems: trust and manipulation. Our untrusted — and untrustworthy — institutions are vulnerable to manipulation by a slough of bad guys, from trolls and ideologues to Russians and terrorists, all operating under varying motives but similar methods. Trust is the longer-term problem — decades- or even a century-long. But if we don’...
Tags: Google, Facebook, Twitter, Publishing, Putin, Russia, Uncategorized, San Francisco, Ukraine, Cnn, Fox, Hillary Clinton, United States, Nato, Manipulation, Propaganda

PR Agency Search: Priorities in a PR Expanded World

A Guest Post by Simon Locke, Founder & CEO, CommunicationsMatchTM Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017.  That’s a lot of new agencies being hired, but it also means other agencies will be dropped. The report shows the primary reason for engaging agencies was not dissatisfaction with existing firms, but a need...
Tags: Leadership, Digital, Social Media, Pr, Guest Post, Deutsche Bank, Fortune, Locke, Corporate Communications, Edward Bernays, PR 2.0, PR 2.0 Technology, Ivy Lee, CommunicationsMatch, Simon Locke, Prudential Financial Morgan Stanley

Styles of PR Founders Lee & Bernays Are Contrasted

PR founder Ivy Lee came out of journalism and believed PR should “shine the light” while founder Edward Bernays believed in using social psychology to influence public opinion for private... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] [Author: [email protected] (Jack O'Dwyer)]
Tags: Pr, Jack, Lee, Dwyer, Edward Bernays, Ivy Lee, Bernays

"Alternative Facts"

"Alternative Facts": The skies were clear over Pearl Harbor on December 7th, 1941. The U.S. won the war in Vietnam in 1962. September 11th, 2001 was just another Tuesday in New York City. The problem with obliterating "facts" is that it's an all-or-nothing proposition. In destroying truths that do not serve power, when the inevitable time comes when the Trump people will need real "facts" to pursue something vital or to rally the nation there won't be anything there. At some point, even with ...
Tags: Google, Asia, Europe, News, Germany, New York City, United States, Vietnam, Princeton, Pearl Harbor, Huffington Post, Wilson, Trump, Joseph A Palermo, Stephen K Bannon, Richard Nixon

How Psychoanalysis And Behaviorism Helped Create Advertising

The early twentieth century witnessed the birth of two revolutionary schools of human psychology- psychoanalysis and behaviorism- and both of these helped give birth to the advertising industry. The two approaches were radically different in most ways, but shared the exciting insight that much of human activity is motivated by forces outside our consciousness. Thoughts and behaviors that previously seemed random and defied understanding could now be predicted and even changed. The potential for ...
Tags: News, New York City, Vienna, Watson, Huffington Post, Sigmund Freud, Psychological Review, China India, Barnum, Duke University, DSM, Department of Psychology, John Watson, Allen Frances, American Psychological Association, Johns Hopkins University

The Beginning of Public Relations

Edward Bernays, "the father of public relations," would have been 125 years old this month. [[ This is a content summary only. Visit my website for full links, other content, and more! ]] [Author: [email protected] (Ronn Torossian)]
Tags: Pr, Ronn Torossian, Edward Bernays

A Practical Guide to the Story Cycle and Transformational Business Languages

Live Your Story Sam Knowles knows all about the story cycle. Heck, he’s lived it! As the Managing Director of corporate and brand storytelling consultancy Insight Agents in London, Sam helps clients “find and express compelling and differentiated stories.” But it wasn’t always that way. Sam’s career took him through a whirlwind version of the Hero’s Journey to get to the point where he could finally create his own company. In this episode of the Business of Story, Sam and Park walk step-by...
Tags: London, Sam, Matthew Winkler, Ogilvy, Simon Sinek, Daniel, David Ogilvy, Steven D Levitt, Stephen J Dubner, Edward Bernays, Dave Trott, Transformational Business Languages, Sam Knowles, Park Howell, Dave Ogilvy, TED Ed Talk

The History of Bacon for Breakfast: A PR Success Story

For most carnivores, there is arguably no plate that bacon has become more synonymous with than breakfast and brunch dishes. Few meat eaters can really remember a time when sizzling bacon was not a part of our breakfast of champions. Look no further than this kid trying bacon for the first time — who is, like many of us, sure to forget every bacon-less breakfast before it.   Our culture today has adopted an obsession with bacon. Few other products inspire similar levels of loyalty or devot...
Tags: Marketing, Consumer Goods, Sigmund Freud, Public Affairs, Levick, Edward Bernays, Bernays, Entertainment & Culture, Beech Nut Packing Company, Jen Tong

The Advanced Guide to Online Publicity Campaigns

Posted by SamuelScott No one cares about your company or product. Unless your CEO is Steve Jobs or your product is Google Glass, very few journalists and bloggers are going to write about you directly, because they're reluctant to give free press to for-profit businesses. Few people are going to share something on social media that will only help a corporation to make more money. To gain significant media coverage and launch creative campaigns that spread through the Internet, companies usually...
Tags: Google, Facebook, Spotify, England, New York, Nbc, Microsoft, Steve Jobs, Wikipedia, Fbi, Chicago, Daily Mail, United States, David Bowie, Ikea, Silicon Valley

Be Aware of Those Who Hijack Your Heart or Occupy It With Garbage

1.Those who are certain about the unseen world, the esoteric dimensions of things and the reality which is beyond common perception, acknowledges that what we are engaged with, what we watch, see, hear has an impact on the subtle body. It is a common knowledge that what man experience through the outer senses and also with the mind, create another reality within, in the subtle body as well.The outer world, the outer body and the inner world, inner body are connected and they impact each other. I...
Tags: Facebook, Current Affairs, Heart, God, Fdr, University Of California, Adam Curtis, Curtis, Edward Bernays, Sadiq Muhammad Alam, Sadiq Alam, Junayd, Kabir HelminskiThere, Sigmund Freud Anna Freud, Ross Ashcroft, National Academy of Scientists PNAS

What You Really Need To Learn To Be Successful In Life - Part IV

What are the key skills to be learned to live a successful life? If schools as we know them, were not there, what would I consider top critical skills to be learned for my kids? Photo credit: Stephen Downes original 10 points included in his excellent guide "III I have looked at 15 additional skills, ranging from the social (collaboration, sharing, listening, being sociable), to the survival (grow your own food, wilderness, first aid, personal defense) and to the cognitive / intellectual ones ...
Tags: Australia, Wikipedia, Robert Louis Stevenson, Harvard Business Review, Simon Sinek, Don, Drexel, Merriam Webster, Eckhart Tolle, Daniel Pink, Robert Quinn, James Smith, Paul Jones, Zig Ziglar, Chris Komisarjevsky, Dan Heath