Posts filtered by tags: Email-marketing[x]


5 tips for reinforcing your USP via email

Your unique selling proposition (USP) represents how your products and services are different from and better than the competition’s. That’s why it’s critical to carefully craft a USP that accurately describes your brand, then promote it so your audience understands and remembers exactly why you’re the best choice. Email marketing is a smart strategy for USP promotion (you should be building a targeted email list, after all), but how can you continually convey the same message without coming acr...
Tags: Business, Strategy, Content Marketing, Email Marketing, Copywriting, USP, Boden, Brian Morris

Movable Ink adds augmented reality to email marketing arsenal

Movable Ink has always helped marketers create highly customizable, visually interesting emails. Today, the company announced a new capability for marketers who want to introduce light-weight augmented reality (AR) to their campaigns. Moveable Ink co-founder and CTO Michael Nutt says the company was looking for a way to provide customers with AR experiences with less fuss than most current methods. “Marketers were looking for something interesting in AR, but they wanted to do it themselves witho...
Tags: Marketing, Tech, Augmented Reality, Email Marketing, Cto, Movable Ink, Michael Nutt

OptiMonk Review – The Best PopUp Software For Getting Email Subscribers!

Almost every website uses some form of popup software. Which means, if you are blogger and you are reading this post, you most likely already have popup software on your website. Or at the very least, you are considering adding one! Popup software drastically increase conversions, brings you more traffic and makes you more money. But which Popup Software should you use? Back in 2010, we were one of the first blogs to add a popup to our website. The single addition of Popup Software brought us mo...
Tags: Seo, Email Marketing, Website Monetization, Conversion Optimization

How to Boost Your Marketing Plans with a Mind Map

What Are Your Marketing Plans? Do you have a formal marketing plan? Alternatively, do you skip around trying a little of this and a little of that? We’re going to cover practical ways to help you get... [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
Tags: Art, Email Marketing, Art Marketing, Art Business, Mind Mapping, Mind Map, Marketing Plans

5 ways to turn first-time customers into return customers

It’s no secret repeat business is critical to success; still, many businesses commit the bulk of their marketing budgets to customer acquisition rather than customer retention. Acquiring new customers is certainly important, but consider this: It costs five times more to attract a new customer versus retaining an existing customer, and increasing your customer retention rate by just five percent can yield a 25 to 95 percent increase in profits. The numbers speak for themselves: if you can retain...
Tags: Business, Content Marketing, Automation, Email Marketing, Dollar Shave Club, Brian Morris, Ron Popeil

The Commerce Marketer Podcast: Email Marketing, Deliverability and Marketing to a Niche Audience

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guests: Kyle Randall, Digital Marketing Manager, and Nate Martin, Vice President, for Fort Troff As a retailer, how do you solve... The post The Commerce Marketer Podcast: Email Marketing, Deliverability and Marketing to a Niche Audience appeared first on Bronto Blog.
Tags: Sem, Email Marketing, Metrics, Deliverability, Nate Martin, Greg Zakowicz, Kyle Randall

Best Practices To Maximize Cold Email Responses

by Lucy Literado, VP of Marketing at Reply Cold email is a massively popular way of reaching out to potential customers and clients. It costs very little but can bring great results. However, because of its popularity, it’s getting harder to stand out from all the other emails. At Reply we help people automate their email while still keeping them personal. Over the years, we’ve seen first hand what goes into a successful campaign and picked up some cold email tips to help you out. Here are the ...
Tags: Startups, Marketing, Cta, Ppc, Email Marketing, Lucy, Online Marketing, John Doe, Cold calling, Professionalisms, Lucy Literado, SEO Content Marketing Analytics CRO

10 Email Newsletter Tips to Make Your Law Firm Stand Out in the Inbox

A monthly newsletter is still one of the most profitable and reliable ways to generate a predictable flow of potential new and recurring clients.  Your law firm’s newsletter can be inexpensive, reliable, and — when done right — a welcome (not a pesky) form of marketing to your clients. However, you must realize that you face a lot of competition for attention in your target audience’s inbox, so you need to do several things right to ensure your newsletters are open and read. Here are 10 tips tha...
Tags: Law, Newsletter, Email Marketing, Email Newsletter, Email marketing for law firms

How to Collect More Emails through Your Website | Digital Marketing Agency Tips

Website conversion, especially collecting email addresses through your website, is one of the toughest tasks in SEO. When speaking to clients about their online marketing goals, list building is almost always identified as one of the top goals. Yet the vast majority of these websites hardly have any opportunities for their visitors to subscribe to their email lists or RSS feeds. There could be many possible reasons for neglected your opt-ins, such as: You do not know how to collect emails throu...
Tags: Google, Facebook, Toronto, Seo, Canada, Email Marketing, Mailchimp, Digital Marketing Agency, Digital Marketing Agency Tips, Zapier MailChimp, Promote Sign Ups Using Facebook Paid Ads Facebook

How Does An Email Validator Work?

An email validator is one of the most important parts of your email marketing arsenal. It allows you to regulate email hygiene and avoid extra expenses and the sender’s reputation problems. If your marketing team isn’t using an email validator, you may be spending too much money on its work. Even if your email lists consists of organic addresses , obtained by making an immense marketing effort, you may still have problems getting your messages delivered. A high bounce rate can ruin your r...
Tags: Startups, Email, Marketing, Email Marketing, Others, Email Validation

The 15 Best St. Patrick’s Day Emails (Updated for 2019)

Just because St. Patrick’s Day isn’t a gift-giving holiday doesn’t mean you can’t use the holiday spirit to connect with your customers and encourage them to shop. The post The 15 Best St. Patrick’s Day Emails (Updated for 2019) appeared first on Bronto Blog.
Tags: Sem, Email Marketing, Holiday Marketing

How To Get Your First 1000 Email Subscribers On A Brand New Blog

If you look at some of the most successful blogs in the world, you’ll notice one thing that they all share in common: Their main priority on the blog is to collect emails. Some... The post How To Get Your First 1000 Email Subscribers On A... [This is a content summary, continue reading on our website!]
Tags: Email, Blog, Content Marketing, Blogging, Guest Posts, Email Marketing, Content, Subscribers, Branding, Content Writing, Wmail Marketing

How to Prevent Your Emails from Getting Marked as Spam

If someone were to ask me my biggest nightmare as an email marketer, I would say spam complaints by the subscribers. Getting marked as spam directly hampers your email deliverability as these emails will not land in the subscriber’s inbox. Such emails get blocked by the Internet Service Provider, and this in turn will lead to increase in the bounce rate. It will also spoil the email sender reputation.  So, how do you prevent this blasphemy of emails getting marked as spam? Here a...
Tags: Microsoft, Advertising, Marketing, Cta, Guides, Airbnb, Email Marketing, Chintan, Godiva, InboxArmy, InboxArmy LLC

How Your Email Inbox Actually Prevents Database Decay In 2019

If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. That’s right, email replies (like Out-Of-Office and Left-The-Company) contain valuable sales intelligence about your leads. Think about it. Many of those auto-replies contain real-time updates to phone numbers, titles, and even emails — straight from the leads you’re actively engaging. The data doesn’t get any fresher, or the process any ...
Tags: Marketing, Email Marketing, B2b, Pamela, LTC, Jenni, Left The Company

Email Marketing Tweaks to Double Your Sales

Email marketing is the best way to build a relationship with the prospects. Despite being a 40-year-old method, it is still one the most affordable as well as efficient ways to reach the target audience. You can send personalized communication to thousands of subscribers with just a few clicks. However, like other marketing technologies, email has also seen a drastic change in the past few years. You need to adopt the new features and adapt your campaign to shifting consumer preferences to gene...
Tags: Marketing, Sales, Email Marketing, Online Marketing, Don, Baymard, Take Full Advantage of Email Automation Email, Conclusion Email, Radley London

Capture customers’ hearts and sales this Valentine’s Day with email marketing

Did you know that in 2018, Valentine’s Day spending hit a record-breaking $19.6 billion? It’s no wonder that Valentine’s Day sends business owners’ hearts aflutter. According to a study by Prosper Insights & Analytics for the National Retail Federation, the average person planned to shell out more than $140 on traditional Valentine’s Day merchandise, with customers aged 25 to 34 being the biggest spenders. Consumers, on the whole, planned to spend a total of: $4.7 billion on jewelry $2 billion ...
Tags: Business, Advertising, Keurig, Email Marketing, Copywriting, Valentine, Romeos, Prosper Insights Analytics, Francesca, Call To Action, Molekule Molekule, Bella Girardi, Day Keurig, MI Intel, Maison Impeccable

The 2019 Marketing Technology Outlook Report

Email marketing continues to be the backbone of most marketers’ toolkits, but what other technologies should you consider using to help drive engagement and revenue in 2019? The 2019 Marketing... The post The 2019 Marketing Technology Outlook Report appeared first on Bronto Blog.
Tags: Marketing Strategy, Sem, Email Marketing, Publications

Measure your email marketing success with KPIs

You use email marketing to engage customers and boost sales, but how do you know your campaigns are effective? Is email helping you achieve your goals? Are you reaching your readers? Are your emails getting opened? The only way to know for sure is to measure your key performance indicators (KPIs). What are KPIs? Don’t be intimidated! You mastered your ABCs. You mind your Ps and Qs. And you’re about to learn the basics of email marketing KPIs: specific marketing metrics you can monitor in order...
Tags: Business, Analytics, Reporting, Email Marketing, Unsubscribe, Opt-in, Don, Martech, Bella Girardi

The Commerce Marketer: Best Moments of 2018, Presented Mullet-Style

Host: Greg Zakowicz, Senior Commerce Marketing Analyst, Oracle Bronto Guest: Variety 2018 was a great year for The Commerce Marketer Podcast. Over 26 episodes, we covered a variety of digital marketing... The post The Commerce Marketer: Best Moments of 2018, Presented Mullet-Style appeared first on Bronto Blog.
Tags: Podcasts, Social Media, Sem, Automation, Email Marketing, Greg Zakowicz

Setting Up Your Email Campaigns for 2019 Success

Whether you’re aiming for an ambitious career goal or vowing to eat more vegetables, the new year means new opportunities to better ourselves — and the same holds true for... The post Setting Up Your Email Campaigns for 2019 Success appeared first on Bronto Blog.
Tags: Sem, Email Marketing, Recommendations, Webinars

Sweet tips for Valentine’s Day subject lines

You’ve recovered from the holiday season, and now it’s time to focus on the next big holiday for email marketers: Valentine’s Day. Nearly half of email recipients use subject lines... The post Sweet tips for Valentine’s Day subject lines appeared first on Bronto Blog.
Tags: Sem, Email Marketing, Holiday Marketing

You Ask, I Answer: Robust Email Marketing Software?

Luis asks, “I’m in charge of our department news letter, which is meant summarize any major accomplishments of the core teams, as well as updates on new staff, awards, events, etc. Right now I’m using a tool that I don’t think is the best for the amount of content I need to send. To start […] The post You Ask, I Answer: Robust Email Marketing Software? appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Email Marketing, Marketing Automation, Christopher, Luis, Marketing Technology

5 Emails Every Marketer Should Send

Source When it comes to marketing, we all know that email marketing is one of the most popular. Not only is it engaging, fun and informative but it can be created to genuinely focus on your products and services and bring clients back to your website time and again. If you’re just starting out in the email marketing world, here are five emails every marketer should send. The Welcome Email The welcome email is one of the most important you will ever write to a prospective client or cus...
Tags: Food, Business, Email, Advertising, Marketing, Email Marketing, Products

Top 5 email trends for 2019

Marketing best practices are always changing. That may seem daunting to business owners who are just starting out, but in actuality, the influx of new trends every year is an opportunity to improve and refine your marketing strategy. Email marketing is consistently one of the most cost-effective and preferred ways to promote a business. Its superpower lies in its ability to constantly adapt to fit the market. This year, we expect to see these five trends: 1. Mobile-responsiveness Because over ...
Tags: Business, Design, Content Marketing, Automation, Personalization, Email Marketing, Copywriting, A/b Testing, Segmentation, General Data Protection Regulation, Lindsey Bakken

You’ve Still Got Mail

It has been more than two decades since AOL popularized email with the catchy “you’ve got mail” greeting. So ubiquitous was it in its heyday that it was the title of a romcom starring Tom Hanks and Meg Ryan. Since then, however, the way that people use the internet to communicate has evolved significantly. AOL […]
Tags: Ecommerce, Advertising, Tom Hanks, Aol, Email Marketing, Digital Marketing, Meg Ryan Since

You Ask, I Answer: Do We Need A List in 2019?

Jayme asks, “Do we need a list today or just a solid message?” A list – meaning a database of customers and the ability and permission to reach out to them – is more important than ever. Watch the video to find out where message fits. Can’t see anything? Watch it on YouTube here. Listen […] The post You Ask, I Answer: Do We Need A List in 2019? appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Strategy, Seo, Email Marketing, Marketing Automation, Christopher, Marketing Technology, Jayme

How to Use Email Marketing to Boost SEO in 2019

  What if I told you that you can use email marketing to boost SEO, would you buy the idea? You might be wondering… what is email marketing in SEO? What is the relationship between email marketing and search engine optimization (SEO)? Email marketing has no direct impact on SEO because emails are not indexed or ranked by Google. And because emails are used typically to increase open rates and click-through-rates  (CTR), some marketers believe that email marketing has no link to SEO. ...
Tags: Google, Facebook, Small Business, Marketing, Sales, Seo, Marketing Strategy, Email Marketing, Jason, Allen, Neil Patel, Cyrus Shepard, Marketing Tips, E-mail Marketing

Best Practices When Video And Email Cross Paths

by Sean Gordon, founder of Every business today, no matter the industry, has someone working with video. Whether marketing, or a startup, video is always an integral part of how you conduct business. That said, in many ways digital video production and distribution remain in its’ infancy. While programs with exciting new features pop up on a weekly basis, existing tools like email are playing catch-up to the video revolution. Besides hardware taking steps forward, we’re still adapti...
Tags: Startups, Email, Marketing, Email Marketing, Video Marketing, Don, Sean, Video Production, Professionalisms, Sean Gordon

Improve Holiday Email Subject Lines to Boost Open Rates

Are your holiday emails not achieving the open rates you hoped for? Here’s a suggestion, adjust your subject lines: thirty-five percent of recipients use them to decide whether to open an... The post Improve Holiday Email Subject Lines to Boost Open Rates appeared first on Bronto Blog.
Tags: Sem, Email Marketing, Deliverability

You Ask, I Answer: Email Marketing Tools in 2019

Roger asks, “If you could only use 3 marketing tools for your email list in marketing campaigns which 3 would you choose?” There’s an easy answer and an answer which will give you a competitive advantage. The easy answer is a solid martech stack – comprehensive web analytics, great marketing automation (which includes email), and […] The post You Ask, I Answer: Email Marketing Tools in 2019 appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Data, Data Science, Email Marketing, Marketing Automation, Christopher, Roger, Marketing Technology