Posts filtered by tags: Emerging Tech[x]


Anthony Bourdain Deepfake Controversy Points to Pitfalls of AI-Generated Content

A new documentary on the life of Anthony Bourdain is facing backlash after the director revealed he used machine learning techniques to clone the late celebrity chef's voice and narrate select quotes of which no actual audio recordings exist. Morgan Neville, whose film Roadrunner: A Film About Anthony Bourdain hit theaters last week, admitted in...
Tags: Advertising, Artificial Intelligence, Anthony Bourdain, Emerging Tech, Morgan Neville, Anthony Bourdain Deepfake

AT&T Doubles Down on AR and Cloud Gaming in Effort to Get Consumers Excited About 5G

With more Americans than ever now connected to some form of 5G, AT&T is rolling out a slew of new partnerships aimed at showing off the range of entertainment and consumer tech those connections can power. At an event in New York, the telecom unveiled a series of deals with companies like Facebook's augmented reality...
Tags: Facebook, New York, Advertising, 5g, Premium, Emerging Tech

El Pollo Loco’s VP of Digital Takes The Brand (And Its Food) To New Heights

Who said chickens couldn't fly? With a background ranging from naming a global Ford concept vehicle to launching the original McDonald's mobile app, Andrew Rebhun is now transforming El Pollo Loco's digital strategy as their vice president of digital. The restaurant from Sinaloa to Alvarado Street introduced Air Loco, a new drone-delivery service that is...
Tags: Technology, Advertising, Artificial Intelligence, Ford, Food & Beverage, Emerging Tech, Sinaloa, McDonald, El Pollo Loco, Innovators, Alvarado Street, Andrew Rebhun, Air Loco

General Mills’ Snack Brand Event Aims to Blur Physical and Virtual World for Creators

Ahead of the Olympic Games in Tokyo, General Mills snack bar brand Nature Valley has started to support outdoor sports. It is attempting to blur the physical and digital world using augmented reality. A pan-European partnership has been formed with outdoor sports entertainment company The Aphetor Games to help Nature Valley engage with Gen Z...
Tags: Advertising, Content Marketing, Tokyo, Emerging Tech, Mills, Nature Valley

Budweiser Becomes VaynerNFT’s Maiden Client to Extend Brand Assets Into the Metaverse

Anheuser-Busch InBev (AB InBev) is the first company to work with VaynerNFT, having named it as its agency of record in the non-fungible token (NFT) space with its beer brand Budweiser the first to invest. The new arm of VaynerMedia--run by Gary Vaynerchuk, chairman of parent company VaynerX, and VaynerNFT's president Avery Akkineni--will partner with...
Tags: Advertising, Beer, Gary Vaynerchuk, Emerging Tech, Anheuser Busch, NFT, VaynerMedia, Spirits & Cannabis, InBev AB InBev, Avery Akkineni

Augmented Reality Ads See Better Reception Than Other Digital Formats

Whether trying on virtual sunglasses over Instagram or touching up appearances on a Zoom call, people have by and large grown more comfortable with augmented reality tech during the pandemic. That newfound familiarity could pose opportunities for an ad format not always associated with gripping engagement: mobile advertising. A recent survey from Swedish telecom company...
Tags: Advertising, Emerging Tech, Data & Insights, Digital Formats

India’s plan to end spam texts was a colossal failure. But it’s worth revisiting

Early this year, India rolled out a groundbreaking new plan to fight spam calls and texts. Unfortunately, it failed miserably -- but it still has potential.
Tags: India, Trends, Spam, Features, Sms, Blockchain, Emerging Tech, Distributed Ledger

Kellogg’s Is Making Its Cereal Boxes for Blind and Visually Impaired Consumers

Kellogg's will soon start releasing packaging accessible to the blind and visually impaired in the U.K. An initial trial ran in 2020 to test the unique code developed by NaviLens on the packaging of Coco Pops cereal displayed on Co-Op shelves. It allows smartphones to detect and playback both labeling and allergen information. Due to...
Tags: Advertising, Diversity, Emerging Tech, Kellogg, Coco Pops, Equity and Inclusion, NaviLens

U.K. Advertising Watchdog to Clamp Down on Cryptocurrency Advertising as a ‘key priority’

The British Advertising Standards Authority (ASA) has decided to place a focus on investigating the promotion of cryptocurrency as "a key priority". The organization, which regulates advertising across the U.K., has chosen to focus on such advertising following the boom in popularity of investing in the likes of Bitcoin, Etherium and Dogecoin. These currencies are...
Tags: Advertising, Emerging Tech, British Advertising Standards Authority ASA

Diageo’s Virtual Platform Explores the Relationship Between Drinks and Tech

In the world of virtual and hybrid events, interaction and engagement are challenges for brands wanting to engage the audience of potential consumers. To overcome that challenge, Diageo has begun an online initiative that includes online cocktail-making and the ability to help find the right cocktail in partnership with Pinterest. Leveraging AR technology, the Taste...
Tags: Technology, Advertising, Diageo, Food & Beverage, Emerging Tech

Best cheap drone deals for July 2021: DJI, Potensic, Holy Stone and more

Buying a drone? Here are answers to the most common questions and the best drone deals available right now.
Tags: Deals, Trends, Emerging Tech, Commerce 2020, Evergreen Deals

This Intricate AR Sculpture Warns of the Dangers of Climate Change

As augmented reality has gained traction as a tool for retailers and brands during the pandemic, artists have also begun to explore its potential as a storytelling medium for fine art. One such foray was a recent collaboration between artist Dustin Yellin, Droga5 and the National Wildlife Federation, which seeks to portray the dystopian ravages...
Tags: Advertising, Emerging Tech, National Wildlife Federation, Dustin Yellin

Parrot’s 4G-connected Anafi Ai drone is the Google Maps car of the skies

Parrot's new 4G-connected Anafi Ai drone has no range limits and a powerful camera for breathtaking photography.
Tags: Photography, News, Trends, Drones, Google Maps, Emerging Tech, 4G Drones, Parrot Anafi Ai

The future of manufacturing: A look ahead to the next era of making things

The way we make things -- from cars to shoes to dental floss -- has changed dramatically over the past few generations. Here's what could change next.
Tags: Trends, Features, Robots, Ar, Manufacturing, Emerging Tech, The Future Of

The future of sustainability: A look at the next evolution of environmental tech

Sustainable energy tech has come a long way in the past decade, but we've still got a long road ahead if we hope to slow climate change. Here's what's next
Tags: Environment, Trends, Features, Wind Power, Batteries, Solar Power, Emerging Tech, The Future Of

The future of mobility: 5 transportation technologies to watch out for

From autonomous vehicles to flying taxis, the future of mobility and transportation is set to change dramatically in the next few decades. Here's a preview
Tags: Cars, Trends, Features, Autonomous Vehicles, Self-driving Cars, Flying Cars, Electric Cars, Emerging Tech, The Future Of

TikTok and Spotify Team Up With Makeup Brand MAC Using AR to Inspire ‘Self-Love’

Technology is powering the ability for consumers to try before they buy like never before, and in the world of cosmetics that form of product testing is becoming entertainment. As a result, Est?e Lauder-owned makeup brand M?A?C has begun a digital campaign across TikTok and Spotify to promote its new Love Me Liquid Lipcolor, allowing...
Tags: Spotify, Advertising, Emerging Tech, Consumer, Tiktok, B-to-C, Est?e Lauder

‘The Hug Project’ Connects Immunocompromised Loved Ones Through Wearable Technology

As vaccine rates rise and Covid-19 restrictions lift, many Americans are enjoying the opportunity to see friends and family again after more than a year of isolation. But social distancing hasn't ended for the 10 million Americans who are immunocompromised. Cox Communications and agency network FCB are trying to provide them with a bit of...
Tags: Advertising, Fcb, Emerging Tech, Cox Communications, Life in Quarantine

Is This What Crypto TV Ads Look Like?

How cryptocurrencies work is still a mystery to many. To promote its adoption widely, ATM provider CoinFlip has released an above-the-line campaign featuring actor Neil Patrick Harris to show how easy the company has made it to convert cash to crypto. Created by The Boathouse, the "So Flippin' Easy" ad sees Harris standing in an...
Tags: Advertising, Neil Patrick Harris, Emerging Tech, HARRIS, CoinFlip

Best Prime Day Drone deals 2021: What to expect

Prime Day is nearing and we're checking out what to expect from the Prime Day drone sales that should happen soon.
Tags: Deals, Outdoors, Photography, Trends, Drone, Emerging Tech, Drone Deals, Amazon 2021, Commerce 2021, Prime Day 2021

Sony’s first drone, the Airpeak S1, rockets to 55 mph in just 3.5 seconds

Sony's first drone accelerates to 55mph in a blink-and-you-will-miss-it 3.5s, making it the fastest accelerating drone in the industry. Shame it costs $9,000.
Tags: Mobile, Photography, News, Trends, Drone, Sony, Emerging Tech, Airpeak S1

How a Cat in a Shark Costume Provided the Best Marketing Roomba Could’ve Hoped For

Sometime around Halloween 2012, a Houston woman named Helen Arnold set out to buy a shark costume for her dog, a pit bull named Sharkey. When she could find only a small-sized outfit, Arnold decided to let her cat Max wear it instead. Max, as things turned out, not only tolerated being dressed as a...
Tags: Advertising, Magazine, Houston, Perspective, Arnold, Max, Emerging Tech, Sharkey, Helen Arnold

Amazon Sidewalk Will Push Neighbors to Share Wi-Fi Through Smart Devices

Starting next week, Amazon customers who own certain small smart devices will be automatically added to a new network the ecommerce giant is launching to extend the range of wireless networks beyond the strict boundaries of the home and into, say, a yard or sidewalk. The new program, called Amazon Sidewalk, will do this by...
Tags: Amazon, Advertising, Emerging Tech, Amazon Sidewalk, Amazon Sidewalk Will Push Neighbors

Consider the Machine-Learning Approach as You Dive Into AI

As Albert Einstein famously said, "If I had an hour to solve a problem, I would spend 55 minutes on defining the problem and five minutes on the solution." This is ever so true when setting up machine-learning (ML) projects. In a recent Accenture report, 75% of C-suite executives believe if they don't scale artificial...
Tags: Advertising, Albert Einstein, Voice, Emerging Tech, Machine Learning Approach

Best cheap drone deals for June 2021: DJI, Potensic, Holy Stone and more

Buying a drone? Here are answers to the most common questions and the best drone deals available right now.
Tags: Deals, Trends, Emerging Tech, Commerce 2020, Evergreen Deals

Ikea’s Research Lab Releases New Privacy Concepts for Smart Homes of the Future

As Ikea experiments more with various smart home items like lighting and blinds, the Swedish retailer is also looking at creative new ways to show its customers these connected devices can be trusted in their most intimate settings. To that end, the company's research and innovation lab, Space10, released a new batch of design concepts...
Tags: Advertising, Ikea, Emerging Tech

This New Tool Lets Brands Create Digital Humans That Are More Lifelike Than Ever

As brands continue to experiment with the marketing and customer service possibilities of lifelike CGI avatars, a startup that specializes in such AI-powered virtual humans is rolling out new tools to make them appear even more realistic. Soul Machines released a new version of its brand studio this week that allows companies to better customize...
Tags: Advertising, Artificial Intelligence, Emerging Tech

Why EE Took Actor Tom Ellis Up a Welsh Hill to Be Shaved by a Robot

U.K. mobile network EE is promoting the power of its technological reach. Its new ad campaign shows brand ambassador Kevin Bacon remotely overseeing Lucifer actor Tom Ellis getting a real-time close shave with a robotic arm being controlled by a barber miles away from the Welsh hill he is standing on. The campaign from Saatchi...
Tags: Technology, Advertising, Kevin Bacon, Emerging Tech, Tom Ellis

Snap Is Rolling Out a New Pair of Augmented Reality Glasses

Snap is announcing the first version of its Spectacles smart glasses to offer augmented-reality display as the technology has seen a boom in adoption amid quarantine conditions. Only available to developers for the time being, the product is the fourth iteration of the social platform's camera-enabled eyewear and the first capable of superimposing graphics on...
Tags: Advertising, Emerging Tech, Briefly

Sephora Invites You to Find Your Perfect Eyebrows in New AR Ad Campaign

Beauty retailer Sephora is launching a digital ad campaign that uses augmented reality (AR) to showcase the try-on functionality from makeup brand Anastasia Beverly Hills' new Brow App. Top line Using technology from AR platform FaceCake, the ad units will allow viewers to see how different shades of Anastasia's Brow Wiz eyebrow pencil look on...
Tags: Advertising, Sephora, Emerging Tech, Anastasia Beverly Hills, Briefly, Brow App Top