Posts filtered by tags: Engagement Marketing[x]


 

Marketing Psychology in 2019: Make Your Mark Digitally

As marketing professionals, we do market research, develop buyer personas, conduct thorough keyword research, and track user behavior on and off our websites through automation and technology. One skill set that separates great marketers from good ones is the ability to understand how and the why behind people’s thought processes, which leads to their consuming behavior and habits. There are numerous articles on this topic explaining how to leverage psychology in marketing. However, consumers, e...
Tags: Instagram, Marketing, CMO, B2b, Dale Carnegie, Consumer, Abraham Maslow, MASLOW, Engagement Marketing, U S Census Bureau Millennials


How to Read the Complex Digital Landscape to Better Track Your Audience Journey

As an avid hiker and kayaker, I understand the value of deciphering complex landscapes to identify the fastest, safest, and most successful journey. As a marketer & consultant, I often apply the same skills to decipher digital behaviors. To engage audiences as individuals, we must be able to track personal progress within the audience-brand journey. The map audience interactions to specific journey milestones can help regulate messaging, optimize spend, and prove to stakeholders that marketing d...
Tags: Marketing, B2b, Consumer, Engagement Marketing, Right Metrics for Tracking Progress, Communications Reporting Consideration, Customer Journey Mapping for Your Company


How a Memorable Brand Experience Can Boost Engagement

If you spend even a couple of hours listening to the marketing department conversations at Uberflip, I guarantee you’ll hear the word “experience” come up at least a few times. Whether it’s the demand generation team evaluating our email marketing experience, or our account-based marketer strategizing how to make direct mail plays even more experiential, it’s clear that experience is baked into everything we do. The key thing about all the experiences that our team creates is that content always...
Tags: Spotify, Marketing, Cta, Netflix, Jay, B2b, Uberflip, Jay Baer, Engagement Marketing


Staying Top-of-Mind Within the Modern Digital Landscape

Of late, I’ve had a personal breakthrough in the way that I look at delivering personalized experiences to customers within our ever-expanding digital world. Sometimes it can appear to be such a distant vision or complex idea to capture audience interests and then extend ongoing messaging through preferred channels of communication for each individual. We have the technology to listen, learn, and engage. But how can we do this in the most streamlined fashion without overwhelming our marketing re...
Tags: Marketing, Google Analytics, B2b, Consumer, Engagement Marketing


Crafting a B2B Marketing Strategy With Flow in Mind

I was first introduced to the concept of flow as we reworked our brand story. The brainchild of psychologist Mihaly Csikszentmihalyi , flow is the engaged focus in an activity that brings an elevated level of enjoyment and fulfillment. The concept of flow technically consists of eight elements, but we map everything to a subset of five critical components: Create concrete goals for every step. Provide clear and timely feedback. Ensure a balance between the challenge and skill level. Eliminate ...
Tags: Marketing, Linkedin, B2b, Mihaly Csikszentmihalyi, Ardath Albee, Engagement Marketing


[ADV] How To Boost Engagement With Better Graphics

Appealing graphics do more than just “fancy up” your posts. They’re the visual and emotional command that your followers hold on to before they even start reading your captions. of social media marketers turn to visuals and graphics as the most important form of content. There’s a huge reason why: images and graphics bind concepts together and it is through graphics that you are able to connect to your followers instantly. In the ever-changing world social media marketing, it’s all about user...
Tags: Startups, Instagram, Marketing, Cta, Graphics, Better Graphics, Others, Engagement Marketing, Instagram Stories, Utilize Instagram, Instasize


Engagement, why do we do what we do and why does it matter to our customers – Interview with Scott Gould

Today’s interview is with Scott Gould, an engagement advisor, speaker and author of the recent book: The Shape of Engagement: The Art of Building Enduring Connections with Your Customers, Employees and Communities. Scott joins me to talk about his new book, what engagement is and what it isn’t, what most organisations get wrong when it comes to engagment, what we can learn from his book and how we can put it into practice so we can generate more of it with both our customers and our people. This...
Tags: Business, Interviews, Customer Engagement, Customer Experience, Employee Engagement, Culture, Scott, Customer Success, Engagement Marketing, Engaging Customers, Scott Gould, Eva Klein, The Shape Of Engagement


3 Crucial Traits of the Fearless Marketer

If you’re a marketer with aspirations to one day become a CMO, what or where do you look for inspiration and motivation to continue on your growth path to leadership? For me, the best source of inspiration is getting to know top marketing performers that have blazed a trail that challenged the status quo of our field. I’m not alone. Here at Marketo, we are always looking for the fearless marketers to promote as the shining stars of our craft. We believe that the next gen CMO is one that pushes t...
Tags: Marketing, CMO, B2b, Marketo, Consumer, Engagement Marketing


Why Experiences Win Over Customers

Think about the last time you went to a concert. When you looked around, were you struck by the sight of concertgoers losing themselves in the musical experience? Or did you find yourself watching most of the show through other people’s smartphones as they captured videos they would later share to Facebook? If the latter sounds dismally accurate, cheer up. An anti-social media sea change may be on the rise. There seems to be a quiet revolution starting—some people are being more selective about ...
Tags: Facebook, Marketing, Los Angeles, Netflix, Philadelphia, B2b, Consumer, Barneys, Instagramming, LivePerson, Engagement Marketing, Deloitte There


CMOs, collaboration, customer experience and the real-time data imperative – Interview with Thom Gruhler

Today’s interview is with Thom Gruhler, CEO & Founder of Fjuri, a marketing consultancy that is combining his CMO experience from Microsoft with world-class technology, data science, and the right analytics to help brands optimize their marketing performance and deliver more significant and consistent value from their marketing investments. Thom joins me today to talk about how advertising is no longer effective, how marketers should be using data and analytics to build better relationships with...
Tags: Business, Leadership, Microsoft, Marketing, CMO, Content Marketing, Customer Experience, Change, Culture, Sap, Thom, Brand Management, Engagement Marketing, Thom Gruhler, Marketing Performance, Alicia Tillman


Customer Engagement: How Well Do You Know Your Audience?

The results of our 2017 State of Engagement Report are in, and there’s good news and bad news. I’ll lead with the positive: 98% of marketers have customer engagement strategies. 82% believe they have a deep understanding of their audience. What that says is that our customers want to be engaged by brands in meaningful ways, and marketers have gotten the message. The bad news? More than half of customers think brands could do a better job of engaging them. That’s a serious disparity between how...
Tags: Marketing, CMO, B2b, Marketo, Consumer, Engagement Marketing


The 1 Secret to Effective Customer Engagement at Any Scale

Customer engagement is the key to effective digital marketing in the Engagement Economy. The internet is saturated with content marketing, people’s inboxes are full of well-designed emails, and account-based strategies are quickly becoming a B2B standard. Improved customer engagement is the only answer to increasing customer expectations, but it can be a complicated strategy. Customer engagement is the strategy by which businesses build relationships with their clients and customers, with the in...
Tags: Marketing, B2b, Thomas Edison, Engagement Marketing


Beyond digital and what many CMOs should be considering putting into their 2018 strategic plan

Last year I wrote a piece called 3 Customer Groups That Are Being Overlooked In The Customer Experience Whirlwind. In it I ventured that there were a number of different groups of customers (The Rich Elders, The Private and The Quick) that weren’t getting a lot of attention. One of those groups, The Rich Elders, came into focus again for me recently in a conversation with Bruce Fielding, founder of Sterling.Agency, an agency that focuses on helping brands engage with over 50’s. In my article, I ...
Tags: Business, UK, Advertising, Marketing, Business Growth, Customer Experience, Digital Marketing, Bruce, Business Development, Neilsen, Engagement Marketing, Beyond Digital, Consumer Expenditure, Sterling Agency


How to Run A Scaleable Holiday Marketing Program

The holidays can be a stressful time for marketing teams tasked with running the company’s holiday gift programs. The holiday season is a can’t-miss opportunity to recognize and thank customers, partners, and employees with gifts and rewards. But managing holiday gifting programs is not for the faint of heart! There are recipient lists to be made. There are addresses to be collected, and then there is the race against time to get gifts selected, purchased, and mailed before looming deadlines for...
Tags: Marketing, B2b, Consumer, Engagement Marketing, Donations Digital


How to Achieve the Engagement Your Customers Are Looking For

Being in a constant state of flux has been a reality for marketers for decades. Entering the digital age has merely quickened the pace. Fictional 1960s advertising executive Don Draper from the AMC series Mad Men, said, “People want to be told what to do so badly that they’ll listen to anyone.” Well, maybe not anyone, but it holds true that when making a purchase, prospects look for guidance not only from family and friends but a myriad of other sources. In this era of the Engagement Economy, wh...
Tags: Amc, Marketing, Don Draper, B2b, Consumer, Engagement Marketing


Personalization at Scale to Win in the Engagement Economy

For a long time, it was commonplace to hear people say, “The more things change, the more they stay the same.” But that truism has given way to a new one in the B2B world: everything has changed. It has done so profoundly and quickly—and will only continue in that vein. At the Marketing Nation Roadshow in Boston on October 3, Marketo’s CEO, Steve Lucas, shared a vision for how modern marketers can capitalize on this new reality. In this blog, I’ll cover how marketers can use personalization at ...
Tags: Boston, Marketing, B2b, Marketo, Mckinsey, Consumer, Wunderman, Steve Lucas, Engagement Marketing, Right Approach and Platform Here


The best marketing doesn’t feel like marketing – Interview with Tom Fishburne

Today’s interview is with Tom Fishburne, the Founder & CEO of Marketoonist, a cartoon studio focused on content marketing. He’s also a very popular cartoon blogger and has just published a new book called: Your Ad Ignored Here: Cartoons from 15 Years of Marketing, Business, and Doodling in Meetings. Tom joins me today to talk cartoons, marketing, his new book what’s changed and what hasn’t in the last 15 years in marketing. This interview follows on from my recent interview – Delivering a great ...
Tags: Business, Leadership, Interviews, Marketing, Content Marketing, Customer Experience, Customer Service, Culture, Cartoons, Digital Marketing, Tom, Mark Smith, Tom Fishburne, Engagement Marketing, Marketoonist


Moving from Volume to Value with Artificial Intelligence (AI) Built for Marketers

As a modern marketer, you know all too well how challenging it is to satisfy today’s demanding buyers. You’re doing your best to meet their ever-growing expectations for personalized and relevant experiences in the moment. It’s clear that marketers who shift from volume-based, one-size-fits-most communication to engaging segments of one with high-value experiences will be the ones who win over the hearts and minds of their customers. Enhance Your Marketing Expertise with AI The good news is th...
Tags: Marketing, B2b, Consumer, Engagement Marketing, Artificial Intelligence AI Built for Marketers


3 Key Challenges Marketers Face & How to Overcome Them

Today’s marketer continues to face steep challenges when it comes to engaging with customers across multiple channels and touchpoints. It takes both smart marketing and the right technology to be able to listen, learn and respond to your customer at speed and with scale. Yet according to Marketo’s recently released The State of Engagement report, nearly half of the marketers surveyed (48%) said that finding the appropriate tools to enable them to engage with customers is the biggest challenge th...
Tags: Marketing, B2b, Marketo, Emarketer, Consumer, Engagement Marketing, Marketing and Marketing, Marketo ToutApp


The Importance of Storytelling in the Engagement Economy

Do you plan to send out more marketing messages next year than you did this year? If you’re like most marketers I talk to, you answered “yes.” We love to send out more marketing messages, create more content, print more brochures, and promote our products and services more now than we ever have before. And yet, how often do you receive a marketing message from a brand you use that you actually wanted? If you’re like most people, the answer is “not very often, if ever.” We live in a world of too ...
Tags: London, Marketing, CMO, B2b, Facebook Live, Consumer, Engagement Marketing, Snapchat Instagram Facebook LinkedIn


Why Not To Be a Data-Driven Marketer

Marketers: it’s time to stop thinking about data. Hear me out. There is no question that the B2B industry, like much of the rest of the business world, has already entered what The Economist has termed “the data economy.” Today, data is one of the most valuable assets a company can have. Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry. From Google’s $1 billion acquis...
Tags: Google, Facebook, Marketing, Siri, Tesla, Ibm, Waze, Economist, B2b, Martech, Consumer, Weather Company, Engagement Marketing, Marketing Technology Industry Council


5 Simple Ways to Get Feedback from Your Customers

You’ve launched your product or service, and you’re excited and a little anxious to see how your target audience received it. Was it received with open arms and high praise? Or is it back to the drawing board? The only way to find out is by getting customer feedback. Try these methods. Surveys This is a time-honored method of collecting customer feedback. For this to work, make sure that your survey has an attractive design and style and contains the right type and number of questions; drop...
Tags: Google, Marketing, Intouch, Facebook Twitter, Engagement Marketing, Contact America Client


Three Ways to Measure Success in the Engagement Economy

Metrics, metrics everywhere, and still no way to know how you’re doing. That might be an exaggeration, but it’s certainly the way it can feel sometimes, especially in an era where interactions, data, and real-time customer feedback are at an all-time high. I recently attended an interview our Global Vice President of Product Marketing, Matt Zilli, did with theCUBE, on how to address success in the Engagement Economy. In this blog, you’ll find three key tips that can help you examine your approa...
Tags: Marketing, Bitcoin, B2b, Matt, Consumer, Engagement Marketing, Matt Zilli


3 Ways The Cloud Helps Marketers Innovate with Speed and Scale: Marketo + Google Cloud

With the recent launch of The State of Engagement, we saw data that demonstrates that consumers expect more relevant, timely interactions from brands and that marketers are falling short of those expectations while struggling to find the right tools to help them deliver on consumer expectations. With that in mind, I am excited to share that together Marketo and Google Cloud are announcing a multi-year alliance to transform engagement solutions for the enterprise. Through this alliance, Market...
Tags: Google, Marketing, Panasonic, B2b, Adtech, Marketo, Martech, GE Healthcare, Consumer, Google Cloud, Engagement Marketing, Marketo Google Cloud, Marketo Google, New Unique Way


Introducing The State of Engagement

If you’ve been following our latest posts on engagement and marketing, you know that marketers need to change the way they engage prospects and customers. We have entered the Engagement Economy, and to survive and thrive, organizations must evolve their marketing strategies and tactics accordingly. Simply put, we must stop saying that what we have been doing is “engaging” buyers. And instead, we must take steps to truly engage. What most marketers have done with all the new digital tools at thei...
Tags: Marketing, B2b, Marketo, Consumer, Engagement Marketing


The Ways And Means Of B2B Buyer Journey Maps: We’re Going Deep at Forrester’s B2B Forum

A very, very long time ago, a sales training instructor told me, “It’s the job of the sales person to teach the buyer how to buy.”  And that was essentially true for a very, very long time — until the emergence of the digitally empowered buyer. Today’s business buyers are increasingly self-directed: 60% prefer not […]
Tags: Uncategorized, Marketing, B2b Marketing, B2b, Forrester, Engagement Marketing, Buyer Journey, Buyer Journey Map, Wizdo


Three Questions to Help You Live Your Best Marketing Life

New year’s resolutions, giving up something for Lent (if you’re into that), exercising like crazy to get that beach body for summer: human beings have a slew of things they do to try to rethink themselves, their habits, and approach to life depending on the time of year. We’re already more than half way through the year, but that doesn’t mean it’s not the perfect time for marketers to do a gut check on how they’re operating. I recently attended an interview our Group Vice President of Corporate ...
Tags: Marketing, Karen, B2b, Consumer, Engagement Marketing, Karen Steele


Engage to Win, a Blueprint for Success in the Engagement Economy

In a blog post earlier this year, I introduced the concept of the Engagement Economy, which is the digitally connected world we live in that demands we, as marketers and brands, communicate with buyers in ways that resonate and are meaningful. In the Engagement Economy, our customers are in charge and they are more informed than ever because of the informational convenience and convergence of search, social, blogs, video, and hundreds more easily accessible digital touchpoints. Buyers are formin...
Tags: Amazon, Marketing, Walmart, TOMS, B2b, Consumer, Engagement Marketing


3 Steps to Building an Employee Advocacy Strategy

I recently had the pleasure of attending one of the biggest marketing conferences of the year—Marketo’s Marketing Nation Summit.  A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. The “Engagement Economy” represents a clear shift in the way marketers communicate with customers. It focuses on delivering a personalized and authentic experience ...
Tags: Marketing, B2b, Marketo, KPI, Engagement Marketing


The Real Reason Employees Aren’t Sharing Your Content

Author: Anja Skrba Many of us have heard the proverb “there is nothing new under the sun,” which reminds us that no matter how ingenious our innovations, they’re almost always based on something that’s been around longer than we’ve been alive. Like many things, this logic holds  true for content marketing. The reason content marketing has been around for so long is that it works. But like any trend—technology or social—it also follows the typical S-curve of channel maturation— which means ...
Tags: Marketing, Weber Shandwick, Bmw, Nielsen, B2b, Don, Consumer, Marketo Marketing Blog Best Practices, Engagement Marketing, Anja Skrba, Weber Shandwick The Infrastructure



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