Posts filtered by tags: Equity and Inclusion[x]


 

UK Harassment Legislation Could Help End Use of NDAs in Advertising

The U.K. government's new strategy to tackle violence against women and girls could have significant implications for the advertising industry. As part of the strategy, the government has proposed limiting the use of nondisclosure agreements (NDAs) in sexual harassment cases within higher education settings. This could raise questions about their use in other sectors, such...
Tags: UK, Advertising, Diversity, Leadership & Talent, Equity and Inclusion


Brands Must Step Up at the Olympics as Diversity, Equity and Inclusivity Advocates

When it comes to our workplaces, we encourage individuals to speak up. Yet many of us are bystanders watching things happen. The bystander effect can also be true of brands. When systems and processes are broken, there is a huge opportunity for brands to step up as diversity, equity and inclusivity (DEI) advocates. With the...
Tags: Advertising, Diversity, Voice, Brand Purpose, Sports Marketing, Diversity Equity, Equity and Inclusion


‘Gamer’ label is outdated, says Electronic Arts’ VP of Brand

With more brands trying to enter the gaming world and reach "gamers," Elle McCarthy, the vice president of brand at Electronic Arts (EA) shares that the "gamer" label has become an outdated term. With fewer users identifying as gamers, brands should shift their targeting approach and focus more on how gaming serves as interactive. But...
Tags: Gaming, Advertising, Diversity, Innovators, Electronic Arts EA, Equity and Inclusion, B-to-C, Electronic Arts ' VP of Brand, Elle McCarthy


Pinterest Rolls Out Arabic for All Android, iOS, Web Users

Arabic is now available to Pinterest users on Android, iOS and the web. Pinterest said Arabic is one of the fastest-growing languages on its platform, with more than 3.5 million searches per day, and there has been a 48% increase in the number of Pinners who designated Arabic as their language of choice since it...
Tags: Pinterest, Advertising, Diversity, Social Pro Daily, Equity and Inclusion


JCPenney’s New Clothing Line Includes Products for Kids With Disabilities

Not long ago, if a consumer was in need of adaptive clothing--say, pants with an opening for a dialysis catheter--they would likely have to shop at a medical supply store. Clothing brands are beginning to realize, however, the potential not only for embracing inclusivity in their marketing, but also the growing opportunity to sell adaptive...
Tags: Advertising, Diversity, Jcpenney, Product Innovation, Retailing, Equity and Inclusion, Fashion & Apparel


The Pill Club Created Emojis to Aid Conversations About Reproductive Health

Stigma surrounding reproductive health is an ongoing issue. For many, it can turn seemingly simple tasks like managing period symptoms or seeking a diagnosis for recurring issues into a painful and ostracizing process. Organizations like The Pill Club are working to change that. In a poll conducted by the company via social media, 46% of...
Tags: Advertising, Diversity, Health and Wellness, Pill Club, Equity and Inclusion, Aid Conversations About Reproductive Health


Twitter Rolls Out Auto-Generated Captions for Voice Tweets

Twitter began rolling out automatically generated captions for its voice tweets feature this week. The social network said in a Twitter Support tweet that captions will automatically be generated when users record voice tweets, and those captions can be viewed on the web by clicking the "CC" button. We took your feedback and we're doing...
Tags: Advertising, Diversity, Social Pro Daily, Equity and Inclusion


AccessiBe’s Galvanizing Campaign Calls for Better Web Accessibility

The internet has transformed entertainment, shopping and even dating. But disabled people are often unable to take advantage of those innovations due to a lack of tools, like voice dictation or adaptable mouses. Web accessibility solutions company accessiBe's "The Unstoppable" campaign highlights the achievements of people with disabilities while also drawing attention to the impact...
Tags: Web Design, Advertising, Diversity, Equity and Inclusion, Web Optimization


How BT’s Euro Championship Campaign Tried to Combat Online Harassment With Hope

Ahead of the Uefa Euro 2020, U.K. telecoms giant BT took the step of commissioning its advertising agency Saatchi & Saatchi to produce a campaign that would highlight its sponsorship of the home nations soccer teams: England, Scotland and Wales. It would also tackle the collective distress that the modern athlete now endures, particularly around...
Tags: Wales, Advertising, Diversity, Psas, England Scotland, Saatchi Saatchi, Sports Marketing, Equity and Inclusion


Facebook Makes Strides in Boosting Black, Latinx, Underrepresented Workforce

Facebook shared an update Thursday on its efforts to better support communities of color, women, members of the LGBTQ+ community and others through education, employment and increasing economic opportunities. The company set three goals to increase representation in its workforce by 2024: Double the number of women employees globally and double the number of Black...
Tags: Facebook, Advertising, Diversity, Social Pro Daily, Equity and Inclusion, Facebook Makes Strides


Women Now Make Up 43.7% of Twitter’s Global Workforce

Twitter released its Inclusion & Diversity Report for the second quarter of 2021 Thursday, highlighting progress in its diversity, equity and inclusion efforts and changes in how the company supports leaders of its business resource groups. The company said women now make up 43.7% of its global workforce, including 29.2% of technical roles and 37.7%...
Tags: Advertising, Diversity, Social Pro Daily, Equity and Inclusion


These 12 Women Have All Been Named Editor in Chief of a Major Newsroom in 2021

This year, partly in response to the gender and racial reckonings of the past several months, a number of the most coveted roles in media have been filled by veteran female journalists, many of them women of color. Women account for more than 40% of newsroom roles but hold only 22% of key leadership roles,...
Tags: Publishing, Advertising, Diversity, Equity and Inclusion, Major Newsroom


Open Letter From UK Ad Leaders Calls on Social Media Platforms to Stamp Out Hate Speech

Following England's loss to Italy on penalties on Sunday during the final of the UEFA Euro 2020 Championships, the three England players who missed their kicks--Marcus Rashford, Bukayo Saka and Jadon Sancho--were met with an onslaught of racist abuse on social media, leading to government condemnation and arrests. In response, the country's advertising leaders have...
Tags: UK, England, Media, Advertising, Diversity, Italy, Uefa, Social Media Platforms, Jadon Sancho, Leadership & Talent, Equity and Inclusion, Marcus Rashford Bukayo Saka


Return of the Superhumans: Channel 4 Celebrates Grit and Humor of Paralympians

Since its 2012 debut, Channel 4's "Superhumans" campaign for the Paralympics has been creatively lauded but also hugely influential in shifting attitudes about disability in the U.K. Now, ahead of the Tokyo 2020 Paralympic Games next month, the broadcaster is back with the third ad in its celebrated campaign. This time it focuses on the...
Tags: Advertising, Diversity, Tokyo, Paralympics, Equity and Inclusion


4A’s, Reset Digital Launch Diversity-Focused Programmatic Platform 

The American Association of Advertising Agencies (4A's) is joining forces with Reset Digital, a platform specializing in neurocognitive marketing technology, to launch Universal Inclusion, a programmatic platform designed to improve the representation of people of all identities in video brand messaging. This new technology seeks to enable brands to measure the DEI in their current...
Tags: Advertising, Diversity, American Association of Advertising Agencies 4A, Equity and Inclusion, Reset Digital


Spike Lee Declares ‘Old Money Out’ in a Star-Studded Short Film for Coin Cloud

Spike Lee has examined racial and financial inequality throughout his film career. Now, he's bringing the same insight to conversations regarding the future of digital currency. Lee directs and stars in "The Currency of Currency," a two-minute film promoting digital currency machine operator Coin Cloud. In the film, he declares that "the digital rebellion is...
Tags: Advertising, Diversity, Spike Lee, Lee, AdFreak, Equity and Inclusion


Penguin Random House’s Newest Platform Spotlights the Vastness of Black Literature

Penguin Random House (PRH) has debuted its All Ways Black platform, putting the focus on Black writers by featuring wide-ranging works created by literary icons of the past and present. All Ways Black spotlights book lists curated by influencer Cree Myles, the founding editor of the platform. Celebrating groundbreaking, genre-defining works of Black literature such...
Tags: Advertising, Diversity, Penguin Random House, AdFreak, Equity and Inclusion, All Ways Black, Cree Myles


Grammy-Nominated Artist John Forté Joins ONWD Collective as Director of Brand Development

On Tuesday, ONWD Collective announced the addition of hip-hop icon John Fort? as its new director of brand development. The Fugees collaborator rounds out the small team of consultants and will work directly with brands to help guide their messaging in a more inclusive direction. ONWD Collective is a creative consultancy based in Los Angeles...
Tags: Advertising, Diversity, John Forte, Fugees, Leadership & Talent, The Future of Agencies, Equity and Inclusion, Independent Agencies, John Fort


Manar Waheed Joins Facebook as Associate General Counsel, Civil Rights

Manar Waheed joined Facebook as associate general counsel, civil rights, and she will be the company's civil rights law lead. Waheed had been a senior legislative and advocacy counsel at the American Civil Liberties Union, where she focused on the intersection of issues impacting Arab, Black, Middle Eastern, Muslim and South Asian communities, including hate...
Tags: Facebook, Advertising, Diversity, American Civil Liberties Union, Waheed, Social Pro Daily, Equity and Inclusion, Manar Waheed, Manar Waheed Joins Facebook, Arab Black Middle Eastern Muslim


‘Be the Presidente’ Campaign Celebrates Leaders in Latinx Culture

Beer brand Presidente threw the first pitch of its "Be the Presidente" campaign in the form of a 30-second hero video featuring baseball legend Alex Rodriguez. The goal of the campaign is to salute leaders in Latinx culture who challenge stereotypes, defy conformity and help shape their communities for the better, and the stories of...
Tags: Advertising, Diversity, Alex Rodriguez, Latinx, Social Pro Daily, Presidente, Equity and Inclusion


When Will Gen X Women Have Their Marketing Moment?

If there's one comment Catherine Balsam-Schwaber hears from women consumers the most, it's "menopause snuck up on me." Balsam-Schwaber, CEO of Kindra, a menopausal wellness brand founded in 2019, has learned just how little many women know about menopause, with some saying they couldn't educate their daughters because they didn't have the language for it,...
Tags: Advertising, Diversity, Magazine, Catherine Balsam Schwaber, Balsam Schwaber, Kindra, Equity and Inclusion


How JWT Was Hit With—and Lost—a Lawsuit About Discriminating Against Men

In 2018, five male employees of agency J. Walter Thompson's creative department were made redundant, leading to a lawsuit that alleged discrimination on the agency's part. The case was brought by former creative directors Chas Bayfield and Dave Jenner, both white heterosexual men in their 50s. They claimed their jobs had been cut after they...
Tags: Advertising, Diversity, Walter Thompson, JWT, Dave Jenner, Leadership & Talent, Equity and Inclusion, Chas Bayfield


Kellogg’s Is Making Its Cereal Boxes for Blind and Visually Impaired Consumers

Kellogg's will soon start releasing packaging accessible to the blind and visually impaired in the U.K. An initial trial ran in 2020 to test the unique code developed by NaviLens on the packaging of Coco Pops cereal displayed on Co-Op shelves. It allows smartphones to detect and playback both labeling and allergen information. Due to...
Tags: Advertising, Diversity, Emerging Tech, Kellogg, Coco Pops, Equity and Inclusion, NaviLens


Facebook Holocaust Education Prompts Extended to 12 Languages

Facebook, UNESCO and the World Jewish Congress said Thursday that Facebook's Holocaust education initiative has been extended to 12 languages. The social network introduced a prompt for English-language users on International Holocaust Remembrance Day Jan. 27, encouraging anyone searching for terms associated with the Holocaust or Holocaust denial to seek credible information on the topic...
Tags: Facebook, Advertising, Diversity, World Jewish Congress, Social Pro Daily, Equity and Inclusion, Facebook Holocaust Education, Facebook UNESCO


‘No More’: This Declaration, Written by Women in Advertising, Puts All Harassers on Notice

More than 15 years after the initial onset of the Me Too movement, women across multiple industries are still speaking out regarding the misogyny and sexual abuse they've endured in the workplace. This week, one group is pointing an even stronger spotlight on insidiously enduring sexism in the ad industry. A group of women in...
Tags: Advertising, Diversity, Leadership & Talent, Equity and Inclusion


Phenomenal Launches Content-Driven Crown Month in Celebration of Black Hair

Conversations about Black hair are often centered on egregiously discriminatory policies, such as bans on hairstyles in offices or schools or retailers locking away products for textured hair. But a new campaign from female-driven social-cause brand Phenomenal is looking to shift the conversation to encourage Black women to unapologetically celebrate their tresses. The effort kicks...
Tags: Advertising, Diversity, Black, Equity and Inclusion


Agency JWT Was Discriminatory in Cutting 5 Straight, White, Male Workers, U.K. Ruling Says

A U.K. tribunal has ruled against former creative agency JWT, now part of Wunderman Thompson, in a case that claimed a group of men lost their jobs as part of the agency's drive toward more diverse staffing. The case was brought in 2018 by five U.K.-based men who were made redundant by the agency, including...
Tags: Advertising, Diversity, JWT, Leadership & Talent, Wunderman Thompson, Equity and Inclusion


How One of the Most Uncomfortable Ads Ever Ended Up Winning Gold at Cannes Lions

It shouldn't have had a chance at winning. That's not a judgment call against "Eternal Pregnancy." It's just a logistical fact. The 2-minute spot from Belgium had been cut in one of the earliest rounds of review by the Cannes Lions Film jurors, many of who never even saw it before it was sliced from...
Tags: Advertising, Diversity, Belgium, Cannes Lions, Cannes Lions Film, Equity and Inclusion


Despite the Danger, a Sensual Film Was Produced to Defy Russia’s Anti-LGBTQ+ Laws

On July 1 2020, Russia voted to make a change to its constitution that would state that marriage could only take place between a man and a woman. Ahead of that one-year anniversary, an anti-homophobia film has been released, featuring two men dancing the same dance alone and in separate apartments--a metaphor for their relationship....
Tags: Russia, Advertising, Diversity, Equity and Inclusion


TikTok to Test Improved Reporting, Better Controls to Keep Women Safe on Its Platform

TikTok has been collaborating with the World Wide Web Foundation throughout the past year on better understanding the experiences women have online and ways to make them feel safer. Director of policy for TikTok U.S. Tara Wadhwa said in a blog post Thursday that the video creation platform committed to address two priorities along these...
Tags: Advertising, Diversity, World Wide Web Foundation, Social Pro Daily, Tiktok, Equity and Inclusion, Tara Wadhwa