Posts filtered by tags: Esports[x]


 

Twitch just set a viewership record, but faces an uphill climb to increase ad revenue

Amazon-owned Twitch has seen a viewership boom during the first quarter of 2020 and it could convince a wave of advertisers to buy into the video-game-streaming platform. As traditional media and advertising have been disrupted by the coronavirus pandemic, viewers have turned to Twitch for live entertainment. Twitch wants to generate $1 billion in ad revenue and commerce this year, according to The Information. The company reportedly delivered about $300 million in ad revenue in 2019. But to h...
Tags: Amazon, Microsoft, Trends, Ken Burns, Twitch, Esports, Comscore, Business Insider, Michael Levine, Pivotal Research Group, Kubes, Streamlabs Twitch, Facebook Gaming, Evan Kubes, Rumble Gaming, Hallie Suto Atisuto


Sports are canceled. Esports are trying to fill the void

Golf, basketball, hockey and other sports have all suspended their seasons. Major league baseball says it may start up in late spring. But competitive video gaming is going strong as esports tournaments move their operations completely online.
Tags: News, Stories, Major League Baseball, Esports


Esports are already online (obviously), but the pandemic is still creating huge challenges

Esports are already online (obviously), but the pandemic is still creating huge challenges
Tags: Cnn, Esports


What brands should know about finding the most effective gaming influencer to hire for a sponsorship, according to top talent managers

The gaming industry is a global powerhouse that generates more than $100 billion in annual revenue. Viewers also spend billions of hours watching gaming content on YouTube and Twitch each year. As gaming becomes a prominent part of pop culture, the top gaming influencers have become the curators, and brands are willing to pay millions to reach their dedicated audiences.  Business Insider asked some of the gaming industry's top talent managers for their advice to brands looking to hire influenc...
Tags: Microsoft, Youtube, Trends, Cnn, Ken Burns, North America, Twitch, Esports, UTA, Don, Lee, Greller, Kubes, Freytag, Tyler Ninja Blevins, Pokimane


Top talent managers explain how brands can find the right gaming influencer to hire for a successful sponsorship deal — and the biggest mistakes they see

The gaming industry is a global powerhouse that generates more than $100 billion in annual revenue. Viewers also spend billions of hours watching gaming content on YouTube and Twitch each year. As gaming becomes a prominent part of pop culture, the top gaming influencers have become the curators, and brands are willing to pay millions to reach their dedicated audiences.  Business Insider asked some of the gaming industry's top talent managers for their advice to brands looking to hire influenc...
Tags: Microsoft, Youtube, Trends, Cnn, Ken Burns, North America, Twitch, Esports, UTA, Don, Lee, Greller, Kubes, Freytag, Tyler Ninja Blevins, Pokimane


Virtual Formula One racing needs to embrace chaos to succeed

Simply trying to emulate real-life F1 won't keep us watching
Tags: Gaming, Cars, Trends, Features, Formula One, F1, Esports, F1 2019, F1 2020, virtual F1


How brands can find the right gaming influencer to hire for a successful sponsorship and the biggest mistakes they should avoid, according to top talent managers

The gaming industry is a global powerhouse, generating more than $100 billion in annual revenue. Viewers also spend billions of hours watching gaming content on YouTube and Twitch each year. As gaming becomes an essential part of pop culture, the top gaming influencers have become the curators, and brands are willing to pay millions to reach their dedicated audiences.  Business Insider asked some of the gaming industry's top talent managers for their advice to brands looking to hire influencer...
Tags: Microsoft, Youtube, Trends, Ken Burns, North America, Twitch, Esports, Don, Lee, Greller, YouTube Twitch, Kubes, Freytag, Tyler Ninja Blevins, Pokimane, Michael Shroud Grzesiek


Esports attract new fans while traditional sports are postponed

With COVID-19 triggering the postponement of traditional sports seasons, the esports community is attracting record new numbers of views. Kings Guard Gaming is the Sacramento Kings NBA-sponsored electronic sports team. The team just emerged as undefeated champions from the first NBA 2K League Coast-to-Coast Cup, which was live streamed before hundreds of thousands of fans earlier this week. Get the full story in the video above.
Tags: News, Sports, Esports, Sacramento Kings NBA, NBA 2K League Coast


Nerd Immunity – eSports during the Coronavirus Pandemic

As Major Leagues cancel their season in the US and the olympics postponed at least till 2021 to avoid public gatherings in the time of Covid-19, it’s a tough moment for sports and sports fans. As mentioned by The Vulture in “What will ESPN do without sports?“: “From March Madness to Major League Baseball, auto racing to international soccer, leagues and events have been suspended, postponed, and outright canceled, all in an effort to slow the spread of the coronavirus” The natural answ...
Tags: Uncategorized, US, Trends, Fifa, Nba, Mesut Ozil, Espn, Major League Baseball, Esports, Youtube Gaming, FSK, Fortnite, Kevin Klowden, Doron Nir, Fifa Fortnite, Milken Institute 's Center for Regional Economics


Sales surge for fitness influencers, the coronavirus changes YouTube viewing habits, and Rihanna's TikTok house closes

Welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, writing to you from my desk at home, and here's an update on what's new in the business of influencers and creators. This week, I spoke to fitness influencers on Instagram and YouTube who said they've experienced a surge in sales of direct-to-consumer workout services this month, as more people seek at-home workout alternatives amid the coronavirus pandemic.  This increase in engagement and sales has protected their...
Tags: Facebook, Instagram, Rihanna, Youtube, Sway, Trends, EA, Ken Burns, Rolling Stone, Esports, Dan, Ben, Kevin, Instagram YouTube, Amelio, Ashley Carman


The top 17 managers and agents for gaming YouTubers, streamers, and esports competitors

Business Insider is recognizing the leaders in gaming who are helping shape the careers of YouTube influencers, Twitch streamers, and esports competitors in 2020. We are highlighting 17 power players of talent management, based on who is successfully assisting creators in this category on their digital businesses. These talent managers, agents, and partner managers help their clients diversify their online brands and build lasting partnerships with companies through influencer-marketing campai...
Tags: Amazon, Utah, Nbc, Jimmy Fallon, Microsoft, Youtube, US, NFL, Toronto, Los Angeles, Trends, Netflix, Canada, Preston, Nintendo, Caa


The top 17 managers and agents for esports competitors, gaming YouTubers, and streamers

Business Insider is recognizing the leaders in gaming who are helping shape the careers of YouTube influencers, Twitch streamers, and esports competitors in 2020. We are highlighting 17 power players of talent management, based on who is successfully assisting creators in this category on their digital businesses. These talent managers, agents, and partner managers help their clients diversify their online brands and build lasting partnerships with companies through influencer-marketing campai...
Tags: Amazon, Utah, Nbc, Jimmy Fallon, Microsoft, Youtube, US, NFL, Toronto, Los Angeles, Trends, Netflix, Canada, Preston, Nintendo, Caa


Formula One and Nascar Create a Roadmap for Esports Success in the Coronavirus Age

No global event has ever affected sports like COVID-19. While other disasters have caused games to be postponed, the uncertainty of the virus poses a unique challenge. While sports leagues scramble to figure out how to reschedule events, fill airtime and stabilize sponsorships, some associations are pivoting to esports. While live sports are on hold,...
Tags: Advertising, Esports, Sports Marketing, Coronavirus, COVID


Digital Trends Live: Olympics postponed, new Instagram and Pinterest features

On this Digital Trends Live, we discuss the top tech news, including the postponement of the 2020 Olympics.
Tags: Gaming, Pinterest, Trends, Esports, Health & Fitness, Intagram, Dt Live, Digital Trends Live, COVID-19


A pro Call of Duty player tracked exactly how he spent his time for a week, from over 50 hours of esports to after-hours Twitch streaming

Call of Duty League players earn a salary to travel the globe and compete in one of the world's most popular games. Esports requires time and dedication to compete at the highest level, so Business Insider asked a pro Call of Duty League player to break down how he spends his time during the week. Lamar "Accuracy" Abedi told Business Insider he spent more than 50 hours playing and studying "Call of Duty Modern Warfare" from March 2 to March 8. See the full breakdown below. Visit Business Insid...
Tags: Europe, Florida, New York, Youtube, Los Angeles, Trends, Netflix, Sony, Manhattan, Dallas, Call Of Duty, North America, Esports, New York Mets, Activision Blizzard, Business Insider


F1 and INDYCAR Launch Virtual Racing Series

It started in the wake of Formula E suspending its season for two months, then Formula 1 cancelling the Australian Grand Prix because of the COVID-19 pandemic. Jean-Eric Verge (JEV), the two-time ABB FIA Formula E Champion, posted a modest proposal on social media and tagged other drivers: “To all my fellow friends racing drivers who won’t race in the next 2 months: should we create an online championship and race?” A day later, JEV posted a graphic with the tag “Not the AUS GP” – Real F1 Driver...
Tags: Facebook, Instagram, Events, Racing, Williams, F1, Ferrari, Real Madrid, Autos, Mclaren, Formula 1, Formula E, Toro Rosso, Mercedes, Bahrain, Esports


Formula 1 replaces its postponed races with a virtual grand prix series

Formula 1 had to postpone and cancel several races on its calendar due to the current COVID-19 pandemic. With races in Australia, Bahrain, Monaco, Vietnam and China already called off, and the Dutch and Spanish Grands Prix now postponed, the organization today announced that it would now host an esports series, the F1 Esports Virtual Grand Prix series, with a number of current F1 drivers alongside a number of other stars. The virtual Formula 1 races will use Codemaster’s official Formula 1 20...
Tags: TC, Facebook, Australia, China, Sports, Tech, Atlantic, Formula One, Monaco, Vietnam, Formula 1, Bahrain, Nascar, Esports, Ben Kennedy, YouTube Twitch


Gamers Are Fighting Misinformation About Coronavirus Crisis

Health experts and journalists are trying to push people toward helpful resources on the COVID-19 pandemic. Even Mark Zuckerberg and Facebook are getting into the act. However, misinformation across social media has echoed through various online communities. After big names in the gaming community shared facts on the virus, the responses from their fans worried...
Tags: Facebook, Mark Zuckerberg, Advertising, Esports, Coronavirus


Weddings, funerals, and haircuts: 9 everyday public activities that you may not realize are getting disrupted by the coronavirus

The CDC has told people to limit gatherings of more than 50 people and practice social distancing in an effort to slow the spread of the coronavirus. Italy and other countries are on lockdown, as governments begin taking more drastic measures. Common social gathering places like bars, restaurants, concert venues, and sports arenas are being forced to close down or reduce operations. However, less obvious group activities like weddings, funerals, and recreational sports will also be affected as...
Tags: Facebook, Mark Zuckerberg, Cdc, France, China, Disney, US, San Francisco, Trends, Pope Francis, Italy, James Bond, Ncaa, The New York Times, Mecca, Esports


With Live Sports on Hold, Marketers Turn to Athletes for Content

Within days of Utah Jazz center Rudy Gobert testing positive for coronavirus, almost every major sports league in North America has paused or suspended play, which has included the cancellation of the NCAA's annual March Madness tournament. While the extent of the virus and the length of postponements remain unclear, sports leagues like the National...
Tags: Advertising, Ncaa, North America, Esports, Utah Jazz, Rudy Gobert, Sports Marketing


Venture investment in esports looks light as Q1 races to a close

Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between. Today we’re taking a look at the world of esports venture capital investment, largely through the lens of preliminary data that we’ll caveat given how reported VC data lags reality. That phenomenon is likely doubly true in the current moment, as COVID-19 absorbs all news cycles and some venture rounds’ announcements are delayed even more than usual. All the same, the data we do ...
Tags: Fundings & Exits, Startups, TC, Gaming, Funding, Tech, Fundraising, Venture Capital, Esports, Extra Crunch


How YouTube and Instagram stars are adapting their businesses as the coronavirus impacts the influencer-marketing industry

Welcome to this week's Influencer Dashboard newsletter! This is Amanda Perelli, writing to you from my desk at home, and here's an update on what's new in the business of influencers and creators. First off, I'm lucky enough to be able to work from home, and I hope all of you are healthy and staying safe!  This week, my colleague Dan Whateley and I caught up with several creators across YouTube and Instagram, along with industry experts, on how they are adjusting their businesses to continue to...
Tags: Google, Taylor Swift, Instagram, Nbc, Jimmy Fallon, Youtube, Trends, David White, The New York Times, Ken Burns, Wall Street Journal, Esports, Cruz, Usc, Anderson, Sapphire


Esports broadcasts could surge as sports leagues go on hiatus, but online-only pro gaming has its own challenges

While the coronavirus pandemic has left most forms of live entertainment on indefinite hiatus, esports leagues are quickly moving to online-only formats. Esports with teams spread across Asia, Europe, and North America have been monitoring the outbreak of the coronavirus since January and cancelled weeks worth of live events before making the decision to go broadcast online without fans in attendance. Though the professional gaming industry is well-suited to continue while professional sports ...
Tags: South Korea, China, US, Trends, Poland, Ken Burns, North America, Esports, Activision Blizzard, Thread, Activision, Asia Europe, Newzoo, Overwatch League, Intel Extreme Masters Katowice, China s League of Legends Pro League


Beyond event cancellations, the coronavirus' impact on advertising starts to sink in

Hello! First off, I hope you're all healthy and as isolated as possible in these jittery times. Like most of you likely are, my colleagues and I are all working from home, and I remind myself daily, I'm fortunate to be able to. Welcome to the Advertising & Media Insider newsletter, where we round up all of our big BI Prime coverage of the past week. Last week was all about events being canceled and companies shifting to working remotely. Now, we're just starting to see the beginnings of how mar...
Tags: Taylor Swift, Instagram, Disney, Barack Obama, Trends, Fox, Nba, Ubs, Hilton, Roku, Ncaa, Esports, Publicis, WPP, Sxsw, Patrick Coffee


Esports broadcasts have quickly adapted as sports leagues have shut down, but online-only competitions present challenges for pro gaming

While the coronavirus pandemic has left most forms of live entertainment on indefinite hiatus, esports leagues are quickly moving to online-only formats. Esports with teams spread across Asia, Europe, and North America have been monitoring the outbreak of the coronavirus since January and cancelled weeks worth of live events before making the decision to go broadcast online without fans in attendance. Though the professional gaming industry is well-suited to continue while professional sports ...
Tags: South Korea, China, US, Trends, Poland, North America, Esports, Activision Blizzard, Thread, Activision, Asia Europe, Newzoo, Overwatch League, Intel Extreme Masters Katowice, China s League of Legends Pro League, Call of Duty League


Esports broadcasts have quickly adapted as sports leagues have shut down, but playing online-only presents challenges for pro gaming

While the coronavirus pandemic has left most forms of live entertainment on indefinite hiatus, esports leagues are quickly moving to online-only formats. Esports with teams spread across Asia, Europe, and North America have been monitoring the outbreak of the coronavirus since January and cancelled weeks worth of live events before making the decision to go broadcast online without fans in attendance. Though the professional gaming industry is well-suited to continue while professional sports ...
Tags: South Korea, China, US, Trends, Poland, Ken Burns, North America, Esports, Activision Blizzard, Thread, Activision, Asia Europe, Newzoo, Overwatch League, Intel Extreme Masters Katowice, China s League of Legends Pro League


As Traditional Sports Leagues Pause During the Coronavirus, Esports Could Fill Some Gaps

This week, it felt like another major sporting event was canceled just about every 15 minutes. After two Utah Jazz players tested positive for the coronavirus that causes COVID-19 on Wednesday night, the entire NBA season was suspended. Thursday morning, the MLS, MLB, NHL, UEFA, Rugby's Six Nations, Formula One, tennis events, golf tournaments, marathons...
Tags: Utah, Advertising, Nba, Esports, Coronavirus, MLS MLB NHL UEFA


The same reasons investors bet big on esports make the billion-dollar industry especially vulnerable to the coronavirus pandemic

The spread of the coronavirus is presenting esports leagues, gaming events, and players with unprecedented challenges. Esports leagues operating in China, South Korea, and Japan were brought to a halt earlier this year, and now events in Europe and the US are being canceled, postponed, or blocking attendees. The global audience of esports is one of the industry's biggest strengths, but the coronavirus is testing whether event organizers can effectively manage an international crisis. Visit Bu...
Tags: South Korea, Europe, Japan, China, Berlin, New York City, US, Trends, Poland, World Health Organization, Ken Burns, North America, Seattle, Esports, Hangzhou, Centers For Disease Control And Prevention


Twitch Partners With Comscore to Provide New Audience Metrics

On Thursday, Comscore announced that the measurement company has partnered with Amazon-owned live streaming service Twitch to provide audience data around Twitch content--much of which involves gaming. "Our new partnership with Twitch is more proof of Comscore's dedication to innovation within audience measurement and across screens," said Carol Hinnant, Chief Revenue Officer, Comscore in a...
Tags: Amazon, Advertising, Esports, Comscore, Twitch Partners With Comscore, Carol Hinnant


YC-backed Legionfarm lets competitive gamers pay to play with pro coaches

Legionfarm, a YC-backed company, is looking to bring coaches to the competitive gaming world. Esports teams at the very top often have coaches, but the rest of the massive competitive gaming scene has to find a way to improve on their own, either via sheer time played or with creative new training platforms. There is a huge demand for skilled teammates that can help you hone your skills, while at the same time, there is a broad community of near-pro gamers who haven’t landed a spot on an esports...
Tags: Travel, Startups, TC, Gaming, Y Combinator, Entertainment, Facebook Messenger, Esports, Yc, TMT Investments, Legionfarm, Alex Belyankin