Posts filtered by tags: Estee Lauder Companies[x]


 

Shopping Campaigns with Partners is the Biggest Google Update to Compete with Amazon

Last week, Google rebranded its Google Express platform as Google Shopping and announced several updates to where and how Express-powered transactional listings could show, including expanding Shopping Actions to image search and YouTube. The response to these updates was largely the same as when Google Shopping Actions were first announced back in – that Google is looking to minimize friction in purchasing directly on Google properties with an eye towards directly competing with Amazon. That...
Tags: Google, Amazon, US, Sem, Ppc, Google Shopping, Amazon Google, Google Express, Estee Lauder Companies, Merkle US


Making it easier to shop across Google

Each day, hundreds of millions of people do shopping-related searches on Google. Now, we’re making the places where people come to browse and explore products on Google shoppable. These new shopping experiences let people shop and purchase frictionlessly right where they already turn to for research and inspiration: Search, Google Images, YouTube and a redesigned Google Shopping destination. The new Google Shopping experience This year we’re unveiling a redesigned Google Shopping experience with...
Tags: Google, Smart Shopping, Google Shopping, Shopify, Google Express, Estee Lauder Companies, Google Images, Google Ads, Rakuten Marketing, Google Shopping Google


The Estée Lauder Companies showcases new research on combating aging at 2019 SID Meeting

The Estée Lauder Companies Inc. Research & Development (R&D) team will present research focused on new findings in skin defense and anti-aging research at the 2019 Society for Investigative Dermatology Meeting (SID) in Chicago from May 8th - 11th.
Tags: Science, Chicago, Estee Lauder Companies, Society for Investigative Dermatology Meeting SID


Three ways to do purpose-driven marketing right

Purpose-driven marketing has quickly become a defining issue in the world of branding. During Super Bowl LIII alone, advertisers shelled out $5 million each for 30-second spots that connected their brands to a higher purpose. Anheuser-Busch talked about sustainability with its “Wind Never Felt Better” ad, for instance, and  Bumble, with the help of Serena Williams, spoke of female empowerment. Businesses that embrace purpose-driven marketing can forge deeper connections with cus...
Tags: England, Youtube, Advertising, Patagonia, Bumble, Serena Williams, Ghana, Gillette, Anheuser Busch, Procter Gamble, Body Shop, Estee Lauder Companies, Tungteiya Women 's Shea Butter Association


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Dermatologist developed skin care range, Rodan and Fields, was developed by two Stanford trained Dermatologists, Katie Rodan and Kathy Fields. Previously, they developed Proactiv and licensed the products to Guthy Renker. Rodan and Fields was purchased in 2003 by Estee Lauder Companies but the...
Tags: Stanford, Uncategorized, Beauty, Rodan, Estee Lauder Companies, Katie Rodan, Guthy Renker Rodan


Benefit and MAC Cosmetics Are Teaming Up For a Powerful Reason

It's rare that you see two powerhouse cosmetics brands come together, let alone competing brands. But that's exactly what Benefit Cosmetics and MAC Cosmetics are doing - and it's for a good cause. The brands made a joint announcement this morning that they would be showing financial and ethical support for Planned Parenthood this year. To be clear, this isn't a collaboration - no cobranded makeup products. However, both cosmetic companies made the decision to contribute to Planned Parenthood an...
Tags: Mac, Planned Parenthood, US, Beauty, Annie, Benefit Cosmetics, Lvmh, Mac Cosmetics, Estee Lauder Companies, Beauty News, Viva Glam, Roo, MAC AIDS Fund, Annie Ford Danielson, Maggie Ford Danielson, Dress for Success Girls Inc


Benefit and MAC Cosmetics are Teaming Up for a Powerful Reason

It's rare that you see two powerhouse cosmetics brands come together, let alone competing brands. But that's exactly what Benefit Cosmetics and MAC Cosmetics are doing - and it's for a good cause. The brands made a joint announcement this morning that they would be showing financial and ethical support for Planned Parenthood this year. To be clear, this isn't a collaboration - no cobranded makeup products. However, both cosmetic companies made the decision to contribute to Planned Parenthood, a...
Tags: Mac, Planned Parenthood, US, Beauty, Annie, Benefit Cosmetics, Lvmh, Mac Cosmetics, John Dempsey, Estee Lauder Companies, Beauty News, Viva Glam, Roo, MAC AIDS Fund, Annie Ford Danielson, Maggie Ford Danielson


The Worst Beauty Moments Of 2018 — & What We Can Learn From Them

We've seen our fair share of cultural low points this year. We cringed as kids dared each other to eat laundry detergent, Tristan Thompson cheated on Khloé Kardashian while she was in labor with his child, and Kanye West spewed a lot of nonsense. So yes, there were some missteps, and it's not fun to revisit them — but it's important we do, because those baffling, embarrassing, and downright insensitive controversies are destined to repeat themselves if we just brush them aside like yesterday's ...
Tags: Fashion, Music, Rihanna, NFL, America, Kanye West, Reddit, Khloe Kardashian, Thompson, Amandla Stenberg, Riley, Alok Vaid Menon, Fenty, Estee Lauder Companies, Adesina, Huda Beauty


Urban Massage re-brands to ‘Urban’ as it launches wellness services beyond massage

Urban Massage, the London-headquartered startup that lets you book a vetted massage therapist “on-demand”, is expanding into new wellness services in addition to changing its name. Now simply called Urban, the company, which operates in several U.K. cities along with Paris, is adding the ability to book an expert nail technician, GOsC-regulated osteopath, or skin therapist. It will utilise the same logistics tech and app experience that enables therapists to be booked with as little as an hour’s...
Tags: Startups, TC, Europe, London, Urban, Tech, Unilever, Paris, Urban Massage, Tang, Estee Lauder Companies, Jack Tang, Jack Tang Tang


Estée Lauder Is Suing To Kick Brandon Truaxe Out Of Deciem

In a bizarre video shared to Instagram on Monday, Deciem founder Brandon Truaxe announced that the company would be shutting down all operations “until further notice.” This morning, after three full days of confusion and speculation among fans, social-media followers, and QAnon supporters, Truaxe posted another update: screenshots of a legal notice, which appears to have been sent by Mark Gelowitz, a partner at Osler, Hoskin & Harcourt LLP in Toronto, on behalf of the Estée Lauder Companies, w...
Tags: Fashion, Music, Instagram, Toronto, Amsterdam, Estee Lauder, Jack Daniel, Ontario Superior Court of Justice, Eugenie, Hilton DoubleTree, Estee Lauder Companies, Deciem, Bridal Party, Brandon Truaxe, Truaxe, Nicola Kilner


How Deciem's Troubled Founder Became The Subject Of An Alt-Right Conspiracy

Months of erratic social-media activity from Brandon Truaxe, the founder of the wildly successful beauty startup Deciem, came to a head earlier this week, when Truaxe announced in a long, rambling Instagram video — geotagged to the White House — that Deciem would be shutting down all operations, effective immediately."Almost everyone at Deciem has been involved in major criminal activity, which includes financial crimes and much others," Truaxe tells the camera, from the backseat of a car. In t...
Tags: Fashion, Music, Hollywood, Instagram, Washington, White House, Africa, Barack Obama, United States, Tim Cook, Reddit, Pentagon, Estee Lauder, Thor, Donald Trump, Wall Street Journal


3 Stocks I Just Added to My Portfolio

I wanted to do more than just say I think shares of Cintas, The Estee Lauder Companies, and Intercontinental Exchange are buys.
Tags: Finance, Article, FBN, Intercontinental Exchange, Estee Lauder Companies, Motley Fool, Fbn/markets, Fox-business/markets, Cintas, 05414c4e-d800-5260-a8af-ffbe7e5fb4b7


Estée Lauder shines a spotlight on women in science

Estée Lauder is highlighting female scientists with the launch of two new global awards. Cosmetics giant The Estée Lauder Companies has joined forces with media platform Nature Research to shine a spotlight on the exceptional achievements of women in science, as well as celebrating those who have worked to champion women and girls' participation in the industry. Dubbed the "Nature Research Award for Inspiring Science" and the "Nature Research Award for Innovating Science," the awards will resp...
Tags: Science, Estee Lauder, Estee Lauder Companies, Nature Research


Are Cosmetic Companies Still Testing On Animals?

There has been a lot of talk in recent years about makeup companies testing their products on animals again. Ground zero was a post back in 2012 by PeTA that you can read here. While Dog Files is not an advocate of PeTA, their work over three decades earlier to stop makeup companies from testing on animals is indisputable. One of the most read (and controversial)  posts on Dog Files was about that PeTA report. You can read that post here, ANIMAL TESTING RESUMES F...
Tags: News, Makeup, Mac, China, Pets, United States, Animal Cruelty, Associated Press, Estee Lauder, Avon, Peta, Times, Fox Business, Mary Kay, Cosmetics, Animal Testing


How To Be An Ally To Trans & Gender Non-Conforming Coworkers

Steve Jobs is often quoted for his insightful innovation credo: “Think different.” As we all work to build inclusive, innovative and just companies, we also need to understand that many, if most people who think different are different.When we think of the current conversation around inclusion and diversity in America for transgender and gender non-conforming people, things quickly turn to federal or state bills and the latest political debate. But what about day-to-day life? Trans or cis, we ...
Tags: Fashion, Music, Steve Jobs, America, Estee Lauder Companies, Nancy Mahon, · C Cosmetics


The Beauty Brand With The 25,000-Person Wait List Has Some BIG News

Update: After months of internet buzz surrounding the up-and-coming and affordable beauty brand Deciem, it looks as if one other iconic company had its eye on the indie collection all along. According to WWD, Estée Lauder recently made an investment in the millennial brand.While terms of the deal have yet to be disclosed, both companies seem eager to get started on the working relationship. Brandon Truaxe, the founder of Deciem, told the publication, "It’s nearly unthinkable for a conglomerate ...
Tags: Fashion, Music, Estee Lauder, Kris Jenner, Estee Lauder Companies, Deciem, Brandon Truaxe, Advanced Retinoid, Serum Foundation, Coverage Foundation, WWD Estée Lauder, Too Faced and Becca Cosmetics


Nicola Thomson to consult at Radio Academy

Nicola Thomson, former Group Director of Marketing at Global has joined the Radio Academy as an independent consultant. Nicola’s remit is to develop new and innovative brand partnerships for the Academy’s planned programme of events and initiatives in Autumn 2017 and beyond. Prior to working at Global, Nicola was  and held senior marketing positions at Jazz FM and Carlton Screen Advertising, and was latterly Director of Media UK at Estee Lauder Companies whose brands include Clinique, MAC, Jo...
Tags: Radio, Today, People News, Academy, Roger, Nicola, Estee Lauder Companies, Radio Academy, Jazz Fm, Roger Cutsforth, Nicola Thomson, Group Director of Marketing at Global, Global Nicola, Carlton Screen Advertising, Media UK


This Cosmetics Giant Owns Most of America's Favorite Brands

A recent consumer survey found that MAC and Clinique tied for the No. 1 spot as the most-loved beauty brands. Research group Market Force surveyed nearly 8,000 consumers across the U.S., ranging in age from 18 to 65 and among all income levels, and found that those two brands each got 13% of the total vote. Rounding out the favorites were bareMinerals by Bare Escentuals (10%), Urban Decay (7%), and Lancome and Estee Lauder each with 5% of the votes. Image source: MAC Makeup / The Estee Lauder Co...
Tags: Mac, Finance, America, Estee Lauder, Consumer Goods, El, Clinique, Estee Lauder Companies, Too Faced, Urban Decay, Seth McNew, LRLCY, F1f7529a-ebcd-11e6-953d-0050569d4be0, MAC Makeup The Estee Lauder Companies Don, Estee Lauder Companies NYSE


The Best Beauty Moments Of 2016, Because Good Stuff Did Happen This Year

The end of each year begs for reflection. As we close 2016, a year that we can all agree was pretty rough, it's easy to only see the bad stuff. But a lot of good and important moments did happen — and we've rounded them up, ahead.Boys in beauty! Feminist spokeswomen with important shit to say! Inclusivity — from runways to shampoo ads! But there's more: Dads had a huge year (see ya later, outdated gender roles!); new studies showed us the silver lining of skin concerns; and meaningful, viral be...
Tags: Facebook, Fashion, Music, Usa, New York, Beyonce, Kerry Washington, Instagram, Maryland, Mac, Rihanna, Nigeria, NFL, Chicago, Alicia Keys, New Zealand


General Atlantic to exit Too Faced

The Estee Lauder Companies Inc said Nov. 14 that it agreed to buy Too Faced for about $1.45 billion. Sellers include General Atlantic, which acquired a majority stake in the company in June 2015. Too Faced is a makeup brand that provides cosmetics for the eyes, face and lips. Evercore and BNP Paribas provided financial advice to Estee Lauder, while Lowenstein Sandler LLP was their attorney. Too Faced received financial advice from Goldman, Sachs & Co and Jefferies LLC, and legal counsel from Pau...
Tags: New York, Trends, Atlantic, United States, M&a, BNP Paribas, Estee Lauder, Jeremy, Tommy Hilfiger, General Atlantic, Company, El, Jefferies LLC, Paul Weiss Rifkind Wharton Garrison, Jeremy Johnson, Estee Lauder Companies Inc


Breast Cancer Awareness Month - Origins Drink Up Intensive Overnight Mask

Origins Drink Up Intensive Overnight Mask - 100ml - $31.00 - use overnight to replenish skin - contains avocado and apricot kernel oil to instantly quench skin with deeply satisfying moisture while Japanese seaweed helps repair skin’s barrier to prevent future moisture loss. Skin awakens refreshed, replenished and ready to face the day. In support of The Estée Lauder Companies’ BCA Campaign, Origins will donate $5.00 from the purchase price of each Drink Up Intensive Overnight Mask, with a m...
Tags: Shopping, Mask, Christelle, Shoppers Drug Mart, Breast Cancer Awareness Month, Estee Lauder Companies, Lisamarie, Origins


The Estée Lauder Companies’ Trenesa Stanford-Danuser on Malleability

I first met Trenesa Stanford-Danuser when we were both working at Marina Maher Communications in the late 1990s. She’s now vice president of global communications and strategic alliances for Origins and Darphin Paris. [Author: (Ken Jacobs)]
Tags: Pr, Estee Lauder Companies, Ken Jacobs


Estee Lauder Beats Profit Expectations

Estee Lauder Companies reported fiscal fourth-quarter earnings that fell to $93.5 million, or 25 cents a share, from $153.0 million, or 40 cents a share, in the same period a year ago.
Tags: Finance, Article, FBN, Estee Lauder Companies, Fbn/markets, MarketWatch Pulse, Fox-business/markets, Tomi Kilgore


Revlon Brings in Alabaster for PR Makeover

Pamela Gill Alabaster, VP of global corporate responsibility for Estee Lauder Companies, has moved to Revlon under its new CEO to head global corporate communications and CSR. [[ This is a content summary only. Visit my website for full links, other content, and more! ]] [Author: [email protected] (Editorial Staff)]
Tags: CSR, Pr, Revlon, Estee Lauder Companies


Victoria Beckham and Estee Lauder Collaboration for Fall 2016

A limited edition Victoria Beckham and Estee Lauder Makeup Collaboration is upcoming for Fall 2016. Estee Lauder announced a partnership with Victoria Beckham today which will be available at esteelauder.com as well as on Victoria’s site at victoriabeckham.com. “We are excited to join forces and bring Victoria’s take on beauty to her many fans around the world,” said Jane Hertzmark Hudis, Group President, The Estée Lauder Companies. “Victoria is an entrepreneur in the true spirit of our founde...
Tags: Victoria Beckham, Estee Lauder, Victoria, Estee, Estee Lauder Companies, Fall Collections 2016, Estee Lauder Collaboration, Estee Lauder Makeup Collaboration, Jane Hertzmark Hudis


First Lady's Comms Director Returns to Estee Lauder

Maria Cristina González Noguera, communications director to First Lady Michelle Obama, is returning to the Estee Lauder Companies, where she previously led corporate communications, in the... [[ This is a content summary only. Visit my website for full links, other content, and more! ]] [Author: [email protected] (Editorial Staff)]
Tags: Michelle Obama, Estee Lauder, Estee Lauder Companies, Maria Cristina GonzAlez Noguera


Estee Lauder Companies Inc (EL) Upgraded at Morgan Stanley

Several institutional investors have bought and sold shares of EL. Vanguard Group Inc. increased its position in Estee Lauder Companies by 1.1% in the fourth quarter.
Tags: Morgan Stanley, Estee Lauder Companies Inc, Estee Lauder Companies, EL Vanguard Group Inc


The Estee Edit Purr Pink (03) The Barest Blush

The Estee Edit Purr Pink (03) The Barest Blush The Estee Edit Purr Pink (03) The Barest Blush ($28.00 for 0.21 oz.) is a bright, medium pink with subtle, warm yellow undertones and a matte finish. Chanel Vibration (270) (P, $45.00) is darker (90% similar). NYX Peach (P, $5.00) is darker, brighter (90% similar). Tarte Irreplaceable (LE, $26.00) is darker (90% similar). Chanel Crescendo (250) (LE, $45.00) is cooler (90% similar). MAC Hipness (LE, $22.00) is warmer (90% similar). LORAC Underrated ...
Tags: Longevity, Christine, Estee Lauder Companies, Blushes, Cheek Products, Pigmentation, The Estee Edit, Estee Edit Purr Pink, MAC Fleur Power, MAC Red Water Lily LE, Barest Blush Purr Pink 03 Purr Pink 03


The Estee Edit Ember Glow (04) The Barest Blush

The Estee Edit Ember Glow (04) The Barest Blush The Estee Edit Ember Glow (04) The Barest Blush ($28.00 for 0.21 oz.) is a deepened, muted plum with warm undertones and a mostly matte finish. Tarte Unearthed (LE, $26.00) is lighter (90% similar). MAC Sweet As Cocoa (P, $22.00) is lighter, warmer (85% similar). Gucci Beauty Cherry Nectar (P, $49.00) is brighter, cooler (85% similar). Colour Pop Swift (P, $8.00) is warmer (85% similar). MAC Raizin (P, $22.00) is warmer (85% similar). Bobbi Brown ...
Tags: Longevity, Christine, Bobbi Brown, Estee Lauder Companies, Blushes, Cheek Products, Pigmentation, The Estee Edit, NARS Almeria LE, Barest Blush


The Estee Edit Coy Coral (02) The Barest Blush

The Estee Edit Coy Coral (02) The Barest Blush The Estee Edit Coy Coral (02) The Barest Blush ($28.00 for 0.21 oz.) is a medium-dark, orange-coral with warm undertones and a matte finish. MAC Melba (P, $22.00) is darker (95% similar). Colour Pop Tongue Tied (LE, $8.00) is darker, brighter (90% similar). Fyrinnae Nordic Angel (P, $6.50) is darker, brighter (90% similar). Surratt Beauty Parfait (P, $32.00) is lighter, cooler (90% similar). Colour Pop Flush'd (LE, $8.00) is darker (85% similar). b...
Tags: Longevity, Christine, Estee Lauder Companies, Blushes, Cheek Products, Pigmentation, MAC Melba, The Estee Edit, Estee Edit Coy Coral