Posts filtered by tags: Event Marketing[x]


 

Why Marketers Should Consider Brand Activations at Festivals in 2019

No matter the season, there is always some sort of festival going on. From January beer festivals to December holiday markets, there is always an event to attend thanks to our experience-focused lifestyles. What does this mean for your brand? It means an opportunity for promotion during public events and festivals. At any given music festival, you’ll see crowds of people waiting at the entrance, huddling around the beer tents, and jamming to their favorite bands. One thing you might not expect t...
Tags: New York City, Marketing, Nielsen, Lollapalooza, Richardson, Consumer, Future Assembly, Event Marketing, Ben Richardson, Jean François Ponthieux, Alex Joffe


Horror of Horrors: Candy Brands Get Creative With Halloween Ads

It’s peak season for candy marketing ghouls, and every brand that could conceivably fit into a Halloween trick-or-treat bag has been jockeying for position with new products and promotions. A sampler: Mars’ M&M’s brand is in the midst of a big Halloween promotional push featuring its color characters, which includes an ad in which Yellow starts to take on other-worldly qualities—and the camera shows that a large bite has been taken out of the back of its head. Yet if you’re looking for so...
Tags: Halloween, New York, Campaigns, New York City, Advertising, Mtv, Chocolate, Mars, Candy, Wall Street Journal, Skittles, Dole, Hershey, Reese, Event Marketing, M&m's


Experiential Marketing: 100 Inspiring Examples (2019 Edition)

It’s all about the experience these days: attendee experience, speaker experience, user experience, and especially experiential marketing. Experiences create connections and connections bring people back, making your event super successful.   In this article, we’ll dive deep into what experiential marketing is, how to best use brand activations for greatest effect, ways to incorporate activations […] The post Experiential Marketing: 100 Inspiring Examples (2019 Edition) by EventMB Team appeared ...
Tags: Event Marketing, GTD, Experiental Marketing, Eventmanagement, Eventmanager, Eventindustry


Brand Experience in the Wild: Uber’s “Radio Live” Stage at ACL Fest

Weekend one of Austin City Limits Music Festival is complete. With 80,000 music fans a day coming and going from Zilker Park, experienced festers find alternatives to driving. For brands active in the ride-sharing space, ACL Fest is an incredible platform, and what better way to provide an opportunity to local Austin musicians who drive […] The post Brand Experience in the Wild: Uber’s “Radio Live” Stage at ACL Fest appeared first on Adpulp.
Tags: Advertising, Radio, Agencies, Zilker Park, Event Marketing, Experiential, Music In Ads


Experiential Marketing Technology: An Event Planner’s Guide

This is a sponsored post written by Kaitlyn Tatulli, Marketing Assistant at Aventri. More information about Event Manager Blog’s sponsored posts.   Arguably, one of the hottest job areas today in the meetings and event industry is experiential marketing. Over the last few years, meeting and event companies have begun to focus on experiential marketing campaigns […] The post Experiential Marketing Technology: An Event Planner’s Guide by Aventri appeared first on http://www.EventManagerBlog.com ...
Tags: Event Marketing, EventProfs, GTD, Eventtech, Eventmanager, Eventmarketing, Kaitlyn Tatulli, Aventri


Email Invitations: 101 Awesome Examples for 2018

Want to increase the attention your event invitation emails are getting? If your audience isn’t seeing them, your attendance will suffer. This guide is designed to help inspire you with 101 awesome designs plus, how to create email invitations, tips on sending and creative ideas to improve RSVP rates, click-throughs, and time spent viewing the […] The post Email Invitations: 101 Awesome Examples for 2018 by Julius Solaris appeared first on http://www.EventManagerBlog.com
Tags: Email Marketing, Email Design, Event Marketing, GTD, Julius Solaris, Invitations, Digital Invitations, Event Invitations, Email Template, Email Invitation


Event Flyer Design: 100 Inspiring Ideas

A well-designed event flyer is critical to your event’s success. Even the best event out there requires marketing components that will get people excited about it. We’ve put together this comprehensive guide covering everything you need to know about event flyer design for event professionals. You’ll learn about how color affects mood and perception, how […] The post Event Flyer Design: 100 Inspiring Ideas by Julius Solaris appeared first on http://www.EventManagerBlog.com
Tags: Template, Flyers, Event Marketing, GTD, Free Resources, Julius Solaris, Event Flyers, Flyer Design


Event Marketing: 5 Tactics to Sell Out [Video]

Marketing your event is becoming increasingly more difficult. How can you increase registrations and ensure that your next event is a hit? Here are 5 Event Marketing tactics to help you succeed. This video is brought to you by Eventmobi, event management technology that makes the entire event lifecycle easier for professionals like you.   […] The post Event Marketing: 5 Tactics to Sell Out [Video] by Julius Solaris appeared first on http://www.EventManagerBlog.com
Tags: Videos, Video, Event Marketing, GTD, Julius Solaris, EventMobi, Event Registration, Event Success, Increase Event Registration


10 Creative Event Marketing Tactics You Can Learn From the World’s Biggest Brands

By David Epstein When it comes marketing channels, you may think of email marketing, content marketing, or paid search marketing. You probably don’t think of doughnuts. But doughnuts are exactly what Google used to promote its Google Home product line. More generally speaking, Google used a unique event strategy, coupled with robust event software, to achieve its marketing goals. In this post, we will take a look at leading brands that are implementing event marketing into their overall strategy...
Tags: Google, Facebook, Youtube, Marketing, Sales, David, Event Planning, WeWork, Salesforce, Branding, Facebook Twitter, USAA, Adobe Max, Brightcove, Event Marketing, David Epstein


10 Creative Event Marketing Tactics You Can Learn From the World’s Biggest Brands

By David Epstein When it comes marketing channels, you may think of email marketing, content marketing, or paid search marketing. You probably don’t think of doughnuts. But doughnuts are exactly what Google used to promote its Google Home product line. More generally speaking, Google used a unique event strategy, coupled with robust event software, to achieve its marketing goals. In this post, we will take a look at leading brands that are implementing event marketing into their overall strategy...
Tags: Google, Facebook, Youtube, Marketing, Sales, David, Event Planning, WeWork, Salesforce, Branding, Facebook Twitter, USAA, Adobe Max, Brightcove, Event Marketing, David Epstein


Event Promotion: 6 Advanced Tactics To Promote Events with Social Media

Millions of events are being promoted on social media every day. These 6 tactics are very powerful to promote events on social media and ensure your event is a sell out! This video is brought to you by QuickMobile by Cvent, improve engagement at events with social media. If you can't see the video, Click […] The post Event Promotion: 6 Advanced Tactics To Promote Events with Social Media by Julius Solaris appeared first on http://www.EventManagerBlog.com
Tags: Videos, Social Media, Event Marketing, GTD, Event promotion, Julius Solaris, Promote Events


Event Promotion: 6 Advanced Tactics To Promote Events with Social Media [Video]

Millions of events are being promoted on social media every day. These 6 tactics are very powerful to promote events on social media and ensure your event is a sell out! This video is brought to you by QuickMobile by Cvent, improve engagement at events with social media. If you can't see the video, Click […] The post Event Promotion: 6 Advanced Tactics To Promote Events with Social Media [Video] by Julius Solaris appeared first on http://www.EventManagerBlog.com
Tags: Videos, Social Media, Event Marketing, GTD, Event promotion, Julius Solaris, Promote Events


Taco Bell ‘Demolition Man’ Pop-Up Restaurant Wins #SDCC

This year at San Diego Comic-Con, Taco Bell opened a futuristic pop-up that was an edible treat. Celebrating the 25th anniversary of Demolition Man, 1993’s futuristic sci-fi action blockbuster starring Sylvester Stallone, Wesley Snipes and Sandra Bullock, Taco Bell recreated its futuristic, upscale restaurant as depicted in the film. CMO Marissa Thalberg even brought Snipes to the party: 25 years ago #DemolitionMan predicted a future when all restaurants were Taco Bells. Loved showin...
Tags: Movies, Entertainment, Uncategorized, Advertising, America, YUM, San Diego, Product placement, Wesley Snipes, Clara, Taco Bell, SDCC, QSR, Event Marketing, Marisa Thalberg, Pop-ups


How Event Marketing and Experience Marketing Solve the Constant Content Shifts for Hotels

Today’s modern event marketing is evolving into an experience solution that will solve constant content shifts for Hotels. Upon embarking on your own Hotels journey to become a modern experience marketer, it’s important to first embrace not only the necessary transformation of how you think about events but also your Hotel overall mission and role within the marketing team. Everything that goes into making a great experience, key performance indicators used to measure success, and the processes...
Tags: Facebook, Hotels, Social Media, Seo, Experience, Bob, Cyrus, Event Marketing, Social Media Community, Morch, Founders Media Click Here, Social Media Mastery for Hotels, Facebook Group Hospitality Gone Social Click Here, Social Media Mastery for Hotel, Are Morch Hotel Blogger, Modern Hotel and Social Media


How To Plan A User Conference: The Event Organizers’ Guide To Successfully Launching A User Conference That Will Make Waves

Want to give your customers the type of attention that strengthens relationships and increases loyalty? What about improving word of mouth marketing? Want a new source of revenue for your company? User conferences accomplish all of these, but only if you do them well and offer a stellar experience. We’ll show you how.  In this […] The post How To Plan A User Conference: The Event Organizers’ Guide To Successfully Launching A User Conference That Will Make Waves by EventMB Team appeared first on ...
Tags: Tips, Event Marketing, GTD, User Conference, Event Budget, Attendee Loyalty


You’re invited: 6 tips for creating attendance-boosting event emails

You’ve pulled out all the stops and organized a great event. Now how are you going to make it a sellout? Whether you host an open house, webinar or customer appreciation day, the best way to promote your event and invite guests is through email. According to Eventbrite, event-related emails generated open and clickthrough rates between 25 and 40 percent. Just follow these tips to create an email invitation that’s click- and crowd-worthy. 1. Use a compelling subject line You need an engaging an...
Tags: Facebook, Business, Design, Email Marketing, Copywriting, LinkedIn Marketing Solutions, Event Marketing, Call To Action, St Thomas Graduate Business Admissions


Cannes Lions: P&G Stands Up as an Agent of Change on Diversity

Procter & Gamble is building on its legacy of gender empowerment (including the Always #LikeAGirl and Dove #RealBeauty campaigns) by bringing a bold message to the 2018 Cannes Lions International Festival of Creativity. P&G is excited to return to @Cannes_Lions! Throughout the week, our Marc Pritchard will lead a discussion on agents of change, we’re joining a conversation with @CNN’s @GreatBigStory & @GusKenworthy on diversity & inclusion, and we’re looking forward to the #CannesLions awards....
Tags: New York, Uncategorized, Advertising, Corporate Responsibility, CSR, Sustainability, Hp, United States, United Nations, Un, P&G, Citizenship, Gender Equality, Queen Latifah, Cannes, UN Women


World Cup Watch: Budweiser Lights Up the Action With Noise-Activated Cups

Everyone knows that noise from the crowd is as much a part of FIFA World Cup mania as the goals and the geopolitics. Budweiser plans to tap into the sound scene of the FIFA World Cup with noise-activated cups and a two-hour delivery service. As a FIFA World Cup sponsor and the official beer of the 2018 FIFA World Cup Russia, Budweiser is promoting Red Light Cups—which the brewer claims are the first-ever noise-activated cups—will light up as the cheering, clapping, excitement and cries of “Gooo...
Tags: Amazon, UK, Alcohol, Russia, Uncategorized, Advertising, Sports, Beck, Budweiser, Bud, Italy, Fifa, World Cup, Asda, FIFA World Cup, Fmcg


Sephora Plans Experiential SEPHORiA House of Beauty

Sephora is a game-changer in the beauty retail experience, thriving with a physical space for clients to play and learn about beauty, as well as a virtual world for endless discovery and personalization. Founded in Paris in 1970 and launching in North America in 1998, the LVMH-owned beauty retailer has built a reputation as the fearless leader in prestige-beauty omni-retail, relentlessly innovating the shopping experience. On October 20-21, Sephora will celebrate its 20th anniversary in North A...
Tags: France, New York City, Americas, Uncategorized, Advertising, US, Los Angeles, Customer Experience, Diversity, Beauty, Paris, Retail, North America, Gwyneth Paltrow, Lvmh, Sephora


The New Rules Of RSVP. Get More Relevant Attendees In The Room. [Free Report]

A new report with unpublished research into what makes attendees say yes and show up at your event is ready for you. Get your free copy now. In this day and age, capturing attention and standing out against competition can be tough. We've summed up research-backed strategies and tactics to make sure the right people […] The post The New Rules Of RSVP. Get More Relevant Attendees In The Room. [Free Report] by Julius Solaris appeared first on http://www.EventManagerBlog.com
Tags: Event Marketing, GTD, Julius Solaris


Volkswagen’s Arty Jetta Haus Pop-Ups Make Test Drives Fun

From the #JettaHaus in #Greenpoint, #Brooklyn. Located in the very #hipster #GreenpointWarehouseTerminal. . How's your Sunday? #NewYork #NewYorkCity #NY #NYC #Fox5NY #instagramNYC #instagood #ABC7NY #instalike #followMe #TimeOutNewYork #NYCprimeshot #instagramhub #NewYork_instagram #NBC4NY #SeeYourCity #MetroPicsNYC #Jetta #Volkswagen #BettaGettaJetta A post shared by Lisa (@lisa03755) on May 20, 2018 at 8:50pm PDT Combining experiential marketing and the artistic influ...
Tags: Art, New York, Uncategorized, Advertising, US, America, Los Angeles, Chicago, Culture, Automotive, Vw, Cameron, Retail, Andy Warhol, Miami, Volkswagen


Radario: Use Event Data to Get Closer to Your Attendees [Review]

Radario helps event planners to understand their event data and use it to boost ticket sales, through analytics, a CRM built for event planners, email and social marketing. Here is our review. Radario: What Is It? Radario is a specialized all-in-one platform for online event-marketing that combines tools for collecting, processing and creating data-driven marketing […] The post Radario: Use Event Data to Get Closer to Your Attendees [Review] by EventMB Team appeared first on http://www.EventMana...
Tags: Reviews, Review, Data, Event Marketing, GTD, Eventtech, EventMB Team, Event Data


Hot Desert, Cold Brew

To make Peet’s Cold Brew, the craft coffee company steeps freshly-roasted East African Baridi coffee slowly, without heat, to create a refreshingly bold and smooth beverage. To make Peet’s Cold Brew the beverage of choice at Coachella, Peet’s lined up a series of experiences, a.k.a. “brand activations,” for the music-loving people to enjoy, including an […] The post Hot Desert, Cold Brew appeared first on Adpulp.
Tags: Advertising, Demographics, Peet, Event Marketing, Celebrity Endorsement, Food And Beverage, Brand Activation, Experiential, Coachella Peet


Gillette Reveals Razors For All at Facial Hair Fashion Show

With the help of guests including NFL players (for the New England Patriots) and identical twin brothers Devin and Jason McCourty, above, Gillette this week released the top grooming trends of 2018 with a declaration that “one size” does not fit every man when it comes to razors. The P&G-owned brand launched its latest innovations and upgrades with events in Boston and in New York City. Its message: “Gillette aligns itself with the majority of guys who say men need razor options.” The global ra...
Tags: UK, Boston, New York City, Uncategorized, Advertising, NFL, Brand Marketing, New England Patriots, P&G, New England, Gillette, Flatiron District, Fmcg, Devin, Gallagher, Boston Mass


Elon Musk Surprises SXSW to Talk Up SpaceX

Billionaire entrepreneur Elon Musk was the talk of SXSW this weekend. The founder and CEO of SpaceX announced his plans to launch a spacecraft he’s calling BFR (for Big F—ing Rocket) to Mars that will return to Earth, if all goes to plan in 2019. “We are building the first ship, the first Mars interplanetary ship, right now,” Musk told the audience in Austin, Texas. “I think we’ll be able to do short flights, sort of up-and-down flights, probably some time in the first half of next year,” he sa...
Tags: Spacex, Elon Musk, Hbo, Uncategorized, Advertising, Events, Tesla, Earth, David Bowie, Westworld, Mars, Nolan, Musk, Falcon Heavy, Sxsw, Tesla Roadster


5 Ways to Increase Event Engagement

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. But to many others, there’s an increasing sense of value in running expos and conferences. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. In fact, according to Event Manager Blog ,  91% of event organizers and marketers believe that increasing engagement is an important priority d...
Tags: Apple, Instagram, Marketing, B2b, Ugc, Sxsw, Consumer, Southwest SXSW, Event Marketing, Simon Puleo, Austin Their, Consumer Expo


Unilever Turns Laundry Into Art for New York Fashion Week

Unilever’s deodorant portfolio this week partnered with Savers®, a global thrift retailer, to inform the public about the issue of clothing waste. The goal was to encourage people to recycle their clothing instead of throwing it out—a timely message with New York Fashion Week kicking off this week. The crisis is real: 10.5 million tons of clothing are discarded every year. Many people dispose of clothing because it is stained, with an estimated 300 million pieces of clothing worldwide tossed ou...
Tags: New York, Campaigns, Uncategorized, Advertising, Unilever, CSR, Sustainability, Cause Marketing, Oculus, Recycling, Westfield, Apparel, World Trade Center, Purpose, Personal Care, Fmcg


Nurturing The Trade Show Lead: The Power Of Instant Follow Up

Trade shows are a great place to introduce new customers to your business. They offer the unique opportunity to reach a diverse group of people. Due to this fact it is important to stand out and be memorable. While having a professional trade show display and attractive booth is important for this, it is even more important to reach out to potential customers in order to stick out from the competition, as well as maintaining their support. Not properly following up with your trade show leads co...
Tags: Startups, Lead Generation, Others, Trade Shows, Mark, Place, Event Marketing, Lead Management, Trade Marketing


Walk-Ins Welcome at the Bumble Hive on Melrose

Whether it’s for dates, meeting friends or growing your professional network, you can use Bumble to make “empowered connections.” Starting today, Bumblers in LA can put down their phones and connect in person, thanks to a new pop-up space from Bumble on Melrose. Designed to embody Bumble’s digital experience in a physical form, Bumble Hive […] The post Walk-Ins Welcome at the Bumble Hive on Melrose appeared first on Adpulp.
Tags: La, Advertising, Demographics, Bumble, Event Marketing, Lifestyle Marketing, Experiential


Social Media Planning Around Popular Events

Many of us have been there before – you realize it’s the Oscars and you scramble to find something worthy of posting. But, what if you planned ahead instead of scrambling to find something that could potentially work? This saves you time in the long run and allows you to share quality content across your social channels that your audience can engage with. It can also help attract new followers, too.  Planning social content in advance ensures you always have quality content to share with your a...
Tags: Social Media, Seo, Social Media Marketing, Social Media Strategy, Event Marketing, Social media event marketing