Posts filtered by tags: Experiential[x]


 

Frank’s RedHot and Eli Manning Take the Beloved Tailgate Tradition Virtual

With the NFL season kicking off during a pandemic, few stadiums will be able to host fans let alone pregame tailgates. So Frank's RedHot is hoping to bring the tailgate atmosphere to fans' homes with some help from Eli Manning. The McCormick-owned hot sauce brand has teamed with the New York Giants quarterback to hold...
Tags: Advertising, NFL, New York Giants, CPG, Experiential, Adapting to Crisis, Eli Manning Take, Eli Manning The McCormick


RH’s Gary Friedman Outlines the Retailer’s Bold Plans for Physical Stores

For Gary Friedman, the CEO of home furnishings retailer RH (formerly Restoration Hardware), physical stores remain vital to the brand's ambitions. "We like to say, it's not about the internet," he said at Adweek's Brandweek virtual event. "It's about the lack of imagination at retail." Uncowed by the accelerated shift to online from offline during...
Tags: Advertising, Adweek, Gary Friedman, Physical Stores, Experiential, Brandweek


Wholly Guacamole’s Drive-Thru Pop-Up Celebrates National Guac Day

Today is National Guacamole Day, and Wholly Guacamole is celebrating the occasion with what is now a rare 2020 find: an in-person pop-up. The refrigerated guacamole brand is hosting the Pit Stop, a daylong drive-thru and walk-up stand at the Legacy West shopping mall in Dallas, offering free guac and chips to consumers. The activation...
Tags: Advertising, Dallas, Experiential


How 6 Brands Are Engaging Tennis Fans at a Fanless US Open

While the U.S. Open drew a record 737,872 attendees in 2019, this year's tournament in Queens, N.Y., looks quite different. Players, including Serena Williams, Naomi Osaka and Andy Murray, are required to wear masks and socially distance. Most evidently, the stands at the USTA Billie Jean King National Tennis Center are completely empty. The 52nd...
Tags: Advertising, Andy Murray, USTA Billie Jean King National Tennis Center, Experiential, Serena Williams Naomi Osaka, Adapting to Crisis


McCormick Leans Into RV Travel Craze With National Park Pop-Ups

As road trips remain the most popular and safest way to travel during the Covid-19 pandemic, RV purchases in the U.S. are seeing a boom expected to continue into fall. McCormick has found RV travel's popularity an ideal opportunity to promote new seasonings, specifically for grilling. The spice and condiment brand partnered with peer-to-peer RV...
Tags: Advertising, McCormick, CPG, Experiential, Adapting to Crisis


Has Visible Set a New Standard for Pandemic-Proof Music Festivals?

While watching prerecorded music performances on the couch at home has become the new norm for concerts, Visible is attempting to write a new pandemic-friendly festival playbook. For its latest experience, the Verizon-owned phone service has blended live performances from an actual venue with technology designed to give remote attendees control of their experience. Visible...
Tags: Verizon, Advertising, Marketing Innovation, Experiential, Adapting to Crisis


Human Connection Is Key for B-to-B Brands

Miles Davis introduced new innovation and creativity to a generation of musicians. He didn't just influence the sound of jazz trumpeters--he changed the direction of American music. This quote from the jazz legend sums up his key to success: "It's not about standing still and becoming safe," Davis said. "If anybody wants to keep creating,...
Tags: Advertising, Davis, Miles Davis, Voice, Experiential, Adapting to Crisis, Life After Lockdown


Impossible Finds a Smart, Socially Distant Way to Revive Experiential: a Branded Car Wash

It takes four minutes to drive through the typical Los Angeles car wash. Coincidentally, it also takes four minutes to cook a plant-based Impossible burger. Impossible Foods found a way to tie them together, somewhat, this week as it dipped cautiously back into experiential marketing with "The Great Patty Pickup Party." The event was staged...
Tags: Advertising, Los Angeles, Impossible Foods, Food & Beverage, Experiential Marketing, Experiential, Plant-based Meat


Impossible Found a Smart, Socially Distant Way to Revive Experiential: a Branded Car Wash

It takes four minutes to drive through the typical Los Angeles car wash, and coincidentally, it also takes four minutes to cook an Impossible burger. Impossible Foods found a way to tie both together, somewhat, this week as it dipped cautiously back into experiential marketing with "The Great Patty Pickup Party." The event was staged...
Tags: Advertising, Los Angeles, Impossible Foods, Food & Beverage, Experiential Marketing, Experiential, Plant-based Meat


The Macallan’s First Virtual Experience Takes Fans Behind the Scenes of Whiskey Making

The Macallan scotch whiskey brand usually leverages experiential tactics to introduce new products to consumers, be it through immersive theater or mixed reality. With the Covid-19 pandemic limiting physical innovation, however, the U.K.-based alcoholic beverage brand was forced to get creative digitally for the public-facing launch of its newest edition. To celebrate its new double...
Tags: Advertising, Experiential, Adapting to Crisis


Tito’s Vodka Digital Concert Series Will Benefit Restaurants and Healthcare Workers

Tito's Handmade Vodka is normally a mainstay activation presence at U.S. music festivals, but with the Covid-19 pandemic canceling live music events this summer, the brand is filling the void with its own virtual concert series. The Fifth Generation owned brand will hold its first Tito's Made to Order Music Festival, a four-part livestreamed event...
Tags: Advertising, Tito, Experiential, Healthcare Workers, Handmade Vodka, Adapting to Crisis


Without Events, 92Y Finds New Business Opportunity in Distinctive Digital Programming

Key Insight: Making classes interactive was key to their success. The 92nd Street Y, the 146-year-old arts and cultural institution on New York's Upper East Side, annually draws 300,000 visitors and holds more than 2,000 ticketed live events, talks and classes with talent ranging from A-list actors to Nobel laureates. As the pandemic in March...
Tags: New York, Advertising, Upper East Side, Experiential, Adapting to Crisis


Teen Vogue’s Virtual Orientation Aims to Prepare Students For an Abnormal Fall Semester

To say it'll be unusual and scary for U.S. students to return to school during a pandemic is an understatement. Teen Vogue is hoping to offer them some helpful, professional guidance for the fall semester with its latest virtual event. The Cond? Nast-owned publication will host its first virtual Teen Vogue Orientation on Aug. 14,...
Tags: Media, Advertising, Teen Vogue, Experiential, Adapting to Crisis


Anheuser-Busch Celebrates Portfolio With First Virtual Beer Festival

As brands continue to invest in virtual experiences to connect with fans during the pandemic, Anheuser-Busch (AB InBev) celebrated multiple brands through music, tours and mixology classes for its first digital festival. The brewing company hosted its first virtual International Beer Festival timed to International Beer Day on Aug. 7. The free three-hour event was...
Tags: Advertising, Anheuser Busch, CPG, Experiential, Legacy Brands, Anheuser Busch AB InBev


How to Design for a World Without Touch

Over the past several months, touch has been increasingly removed from our daily lives. A recent study showed that 42% of American adults report feeling deprived of touch. A similar study in the New York Times found 42% of Americans also expected it to be at least a year before they'd be willing to shake...
Tags: Advertising, New York Times, Voice, Experiential, Life After Lockdown


Experiential Agency We’re Magnetic Is Closing Due to Covid-19 Impact

Experiential marketing firm We're Magnetic will close at the end of August due to Covid-19's impact on the industry. The agency, with offices in New York, Los Angeles and London, announced its closure on social media and in a statement from chairman Rick Rathe. "We are living in unprecedented times and like so many others,...
Tags: London, Advertising, New York Los Angeles, Experiential, Rick Rathe


With Europe’s Biggest Carnival Canceled, Papa John’s Is Sending Dancers Out to Deliver

LONDON--Notting Hill Carnival in London is one of the biggest street parties in the world, attended by two million people each year. It's the biggest street party in Europe, and second in scale globally only to Rio's Carnaval. The carnival usually takes place on the streets of West London over the last weekend of August...
Tags: Europe, London, Advertising, Notting Hill Carnival, Food & Beverage, West London, AdFreak, Experiential, Life in Quarantine


Finish Asks Folks to Skip the Rinse in New Water-Saving Program With National Geographic

Since Covid-19 lockdowns began in March, eating meals at home has been the norm for many Americans, naturally causing an increase in dirty dishes. As hand-washing dishes can be a water waster--Energy Star reports one post-meal pre-rinse can waste up to 20 gallons--Finish is encouraging consumers who own dishwashers to put their plates directly into...
Tags: Advertising, Sustainability, Energy Star, Experiential, Adapting to Crisis


For Prohibition-Era Perry Mason, HBO Created the Ultimate L.A. Meal Kits Circa 1932

Musso & Frank Grill has been a Hollywood institution serving red meat and stiff drinks since 1919, and in pre-pandemic days, it could have been the ideal spot for an HBO shindig for the Depression-era drama Perry Mason. But given Los Angeles' Covid-19 cases have continued to climb this summer, the premium network had to...
Tags: Hbo, Hollywood, Advertising, Perry Mason, AdFreak, Musso Frank Grill, Experiential, Prohibition Era Perry Mason HBO


SoFi Wants Couples to Make a Financial Plan for Happily Ever After

Money can be a major source of stress in relationships, and the Covid-19 pandemic has undoubtedly heightened finance concerns for quarantined couples. SoFi wants to alleviate these concerns and help couples have financial talks through a live digital event. The online personal finance company will hold a session called Financially Ever After on Twitter Live...
Tags: Advertising, SoFi, Experiential, Adapting to Crisis, SoFi Wants Couples


Women’s Sports and Esports Offer Biggest Opportunities for Marketers Right Now

After just one weekend of baseball, the possibilities for live sports are again in question during the era of Covid-19 as more than a dozen Miami Marlins players and coaches tested positive for the virus. So what are sports marketers (and sports fans) to do? According to Shizuka Suzuki, assistant vp of sponsorships and experiential...
Tags: Advertising, Esports, Miami Marlins, Experiential, Nextech, Shizuka Suzuki


Country Crock Plant Butter Helps Bakeries Deliver 1,000 Cakes for Quarantine Birthdays

While the Covid-19 pandemic has forced many brands to pause or pivot their campaigns since March, Country Crock Plant Butter found an opportunity to execute a social good campaign to support struggling small businesses and consumers. The dairy-free butter, which the Upfield-owned company debuted in 2019, teamed with agency BCW Global for #HomeboundBirthday, a social...
Tags: Advertising, Experiential, Adapting to Crisis, March Country Crock Plant Butter


FX Aims to Entertain and Challenge Fans With First Digital Comic-Con Experience

Thousands of fans flock to San Diego Comic-Con every July, but with Covid-19 canceling this year's massive pop culture convention, organizers have spent the past three months programming online panels, exhibit halls and activities for Comic-Con @ Home. FX Networks, which has had an experiential presence at the event for seven years, fully pivoted planned...
Tags: Advertising, San Diego, Experiential, Adapting to Crisis


Summer Camps May Be Canceled, But These 5 Brands Created Educational At-Home Alternatives

More than 14 million kids and adults attend camp each year, according to the American Camp Association, but the Covid-19 pandemic has made the summer pastimes quite different in 2020. With large, in-person gatherings still unsafe, online camps from home have become a temporary new norm. Brands have hopped on the trend--launching free, interactive programs...
Tags: Advertising, Experiential, American Camp Association, Adapting to Crisis, Brands Created Educational At Home Alternatives


Create & Cultivate Teams With Postmates for Pandemic-Proof Retail Pop-Up

While Americans might be hesitant to shop in stores as they reopen during the ongoing Covid-19 pandemic, Create & Cultivate is offering consumers a way to peruse items without stepping inside a physical store. The women-focused career advice platform and events business has partnered with Postmates to open a retail pop-up in Los Angeles offering...
Tags: Advertising, Los Angeles, Experiential, Adapting to Crisis, Life After Lockdown


It’s a Bird. It’s a Drone. It’s a Hot Air Balloon. No, It’s Kind Snacks’ Latest Stunt

When Kind Snacks realized that because of Covid-19, it wasn't going to be able to host the pop-up it had planned for the launch of its new frozen snack bars, the brand knew it had to do something big to stand out. So rather than choose between a celebrity endorsement and a crazy stunt, Kind...
Tags: Advertising, Experiential, Adapting to Crisis


Brands Should Embrace Intersectionality to Effectively Reach Women of Color

In her nearly 20-year career working for entertainment brands and experiential marketing agencies, Bonnie Smith experienced what many Black people and people of color are still facing today: She's been the only Black person in board meetings--even at entire agencies--and was often only tasked with leading accounts that clients considered multicultural. Along with challenges of...
Tags: Advertising, Experiential, Bonnie Smith, Diversity & Inclusion


‘The Art of Protest,’ a Virtual Exhibit, Shows the Cultural Impact of Black Lives Matter

When Set Free Richardson looks at protest photos from the 1960s, he can't help but notice how similar they are to the ones taken in 2020. The creative director of Compound, a South Bronx-based creative agency and gallery, is a big believer in photographs as visual representations of facts. So when Black Lives Matter protests...
Tags: Advertising, Experiential, Diversity & Inclusion, Adapting to Crisis, Cultural Impact of Black Lives Matter, Free Richardson, Compound a South Bronx


Klarna Launches Digital Shopping Pop-Up That Will Disappear After 48 Hours

On the heels of its first U.S. marketing campaign, ecommerce brand Klarna has launched a digital shopping experience that gives consumers a chance to snag sought-after items for free--but they'll only have 48 hours to do so. The Swedish payment app has opened the 48 Hours Smoooth Room, a pink, disappearing digital pop-up selling 15...
Tags: Advertising, Klarna, Experiential, Klarna Launches Digital


With the Olympics Postponed, Airbnb and Athletes Will Host a Virtual Summer Festival

While fans have to wait until 2021 watch their favorite Olympians and Paralympians compete in Tokyo, Airbnb is launching an online festival of experiences hosted by athletes timed to the original kickoff of the 2020 Summer Olympics. The home-sharing platform, in partnership with the International Olympic Committee (IOC) and the International Paralympic Committee (IPC), will...
Tags: Travel, Advertising, Tokyo Airbnb, International Olympic Committee IOC, Experiential, International Paralympic Committee IPC, Adapting to Crisis