Posts filtered by tags: Experiential Marketing[x]


5 Rules for Designing an Unforgettable Unboxing Experience for Your Brand

Online shopping grows in popularity every year. Between 2014 and 2017, the number of online shoppers increased from 1.32 billion people to 1.66 billion people – an increase of roughly 26%. And, the number of digital shoppers is projected to increase to 2.14 million by 2021. This means that more packages are arriving in homes every day – packages that should be ambassadors for your brand. Product packaging was developed to protect products during the shipping process. But modern product packagin...
Tags: Apple, Sales, Antoine de Saint Exupéry, Packaging Design, Experiential Marketing, Marketing and branding, Unboxing, Product Packaging, Jake Rheude, Tactile Marketing, Unboxing Design, Unboxing Trend, Digiwrap Strong

Cirque du Soleil Is Coming to Shopping Malls in 2019

Great retail experiences can have a theatrical element to them—and it doesn’t get much more theatrical than Cirque du Soleil, Canada’s reinvented circus experience that’s now a global phenomenon. The Cirque du Soleil Entertainment Group, the parent company, is taking its show on the road and directly to consumers by opening a new concept it’s calling CREACTIVE—indoor family entertainment experiences that are designed for retail locations such as shopping malls. The recreational centers will off...
Tags: Europe, New York, Entertainment, Uncategorized, Advertising, Experience, Canada, Retail, Montreal, Club Med, Brand Experience, Cirque Du Soleil, Cirque, Ivanhoe Cambridge, Punta Cana Dominican Republic, Greater Toronto Area

Unilever’s St. Ives Mixing Bar Invites DIY Beauticians

Last year, the Unilever-owned St. Ives brand, known for its facial scrubs and potions, opened a design-it-yourself Mixing Bar on Broadway in New York’s Soho neighborhood. This week it returns to New York for its second annual residency, this time moving uptown to attract a different kind of crowd. Opening its pop-up experience on Fifth Avenue and 22nd Street in the Flatiron neighborhood, anyone is welcome to come and can create their own custom face scrubs, moisturizers and body lotions made wi...
Tags: New York, Uncategorized, Advertising, America, Unilever, Broadway, Retail, St Ives, Fifth Avenue, Pop Up, Flatiron District, Fmcg, Soho, Flatiron, 22nd Street, CPG

American Express London Pop-Up Invites Public to ‘Power Up’

To support the launch of its new “Powerful Backing” #AmexLife global brand campaign, American Express has created an immersive experience that aims to “power up” people so that they can own the day. The pop-up in London’s Exchange Square, from June 12-14, is inviting the public to pop in—whether it’s between meetings, during a shopping jaunt or on their way home after a long day—to get recharged and ‘powered-up.’ Restore. Energise. Power up. We’re at Exchange Square, London, until Th...
Tags: London, Uncategorized, Advertising, Liverpool, American Express, Amex, Jim Chapman, Exchange Square, Experiential Marketing, Pop-ups, Brand Experiences, Neon Jungle, American Express London Pop Up Invites Public, Restore Energise Power, Exchange Square London, DJ Maya Jama

Sephora Plans Experiential SEPHORiA House of Beauty

Sephora is a game-changer in the beauty retail experience, thriving with a physical space for clients to play and learn about beauty, as well as a virtual world for endless discovery and personalization. Founded in Paris in 1970 and launching in North America in 1998, the LVMH-owned beauty retailer has built a reputation as the fearless leader in prestige-beauty omni-retail, relentlessly innovating the shopping experience. On October 20-21, Sephora will celebrate its 20th anniversary in North A...
Tags: France, New York City, Americas, Uncategorized, Advertising, US, Los Angeles, Customer Experience, Diversity, Beauty, Paris, Retail, North America, Gwyneth Paltrow, Lvmh, Sephora

PayPal Brings Experiential Pop Art Pop-Up to the Big Apple

The love affair between brands and pop-ups, an experiential retail industry reportedly worth more than $50 billion, continues. Bringing to life how everyday purchases can turn into something extraordinary using credit card rewards points, PayPal’s Cash ‘n Back pop-up is coming to New York for 48 hours, on June 8th and 9th. PayPal has hosted other pop-up events in Manhattan before, including a 2011 activation for its mobile payment platform. This time around, it’s promoting its new-ish cash-back...
Tags: Art, New York, Uncategorized, Advertising, Paypal, Artists, Manhattan, Financial Services, Mastercard, Lori, Kathleen, Mulberry Street, Nolita, Experiential Marketing, Stephen McMennamy, Pop-ups

Google Is Bringing Mini Golf Courses to America

Google wants to show families how much easier life can be with the help of its Google Home voice-activated device. Cue Google’s latest brick-and-mortar pop-up event series, a playful attempt to engage people in a bit of fun, with an indoor mini golf course opening in New York’s Greenwich Village for six days starting on May 30. Mini golf, of course, is a play on the Google Home Mini voice assistant it’s touting (with its bigger Max version): The New York City pop-up, in an 8,000-square-foot ...
Tags: Google, New York, Technology, New York City, Uncategorized, Advertising, Sports, America, Los Angeles, Atlanta, Chicago, Leisure, West, Google Voice, Golf, Retail

Volkswagen’s Arty Jetta Haus Pop-Ups Make Test Drives Fun

From the #JettaHaus in #Greenpoint, #Brooklyn. Located in the very #hipster #GreenpointWarehouseTerminal. . How's your Sunday? #NewYork #NewYorkCity #NY #NYC #Fox5NY #instagramNYC #instagood #ABC7NY #instalike #followMe #TimeOutNewYork #NYCprimeshot #instagramhub #NewYork_instagram #NBC4NY #SeeYourCity #MetroPicsNYC #Jetta #Volkswagen #BettaGettaJetta A post shared by Lisa (@lisa03755) on May 20, 2018 at 8:50pm PDT Combining experiential marketing and the artistic influ...
Tags: Art, New York, Uncategorized, Advertising, US, America, Los Angeles, Chicago, Culture, Automotive, Vw, Cameron, Retail, Andy Warhol, Miami, Volkswagen

Facebook’s Oculus Go NYC VR Pop-Up: Handmaids, Dinosaurs and More

Facebook’s Oculus VR unit is inviting the public to enter a new chapter in virtual reality at the official Oculus Go launch event in New York. From 12pm to 8pm on Friday, May 18, Oculus is hosting a one-day pop-up event where people are invited to stop by and try out its new Oculus Go headset in a concept space with filled with interactive installations. Using the “Open Your Eyes” tagline for Oculus Go used at Facebook’s recent F8 developers’ conference, some of Oculus Go’s VR experiences in...
Tags: Google, Facebook, New York, Technology, Campaigns, Entertainment, Uncategorized, Advertising, Samsung, Broadway, Manhattan, Vr, Oculus, Virtual Reality, Oculus Vr, Jurassic World

The Experience Maker: 5 Questions With Samsung VP Zach Overton

A one-of-a-kind makeup tutorial with Sephora and Bixby, Samsung’s voice-powered digital assistant. A Fortnite gaming session. A Galaxy Gear-powered workout with Dogpound. A TV watching party for Rupaul’s Drag Race. These are just a few of the events happening this month at Samsung 837, the flagship experiential hub for all things Samsung. Catch the winter wonderland in 360. A post shared by Samsung 837 (@samsung837) on Dec 19, 2017 at 1:54pm PST Located in New York City’s M...
Tags: Japan, New York, Technology, Connected Devices, New York City, Advertising, Samsung, Customer Experience, Retail, Vr, Personalization, Ar, WeWork, Smart Home, Sephora, Partnerships

Gillette Reveals Razors For All at Facial Hair Fashion Show

With the help of guests including NFL players (for the New England Patriots) and identical twin brothers Devin and Jason McCourty, above, Gillette this week released the top grooming trends of 2018 with a declaration that “one size” does not fit every man when it comes to razors. The P&G-owned brand launched its latest innovations and upgrades with events in Boston and in New York City. Its message: “Gillette aligns itself with the majority of guys who say men need razor options.” The global ra...
Tags: UK, Boston, New York City, Uncategorized, Advertising, NFL, Brand Marketing, New England Patriots, P&G, New England, Gillette, Flatiron District, Fmcg, Devin, Gallagher, Boston Mass

Mars Wrigley #SweetRetreat Pop-Up Pampers New York

Mars Wrigley Confectionery U.S. has announced Sweet ReTREAT, a chocolate and candy-inspired pop-up salon as a Valentine’s Day treat. Fans are invited to book appointments (with a plus-one to share the experience with a friend) on Feb. 13th or 14th at Promising candy, chocolate, gum and mint-themed “TREATments,” the Sweet Retreat experiential marketing activation by Mars Wrigley Confectionery U.S. will indulge the senses—not just the palate. Services range from manicures an...
Tags: New York, Instagram, Uncategorized, Advertising, Mars, Candy, Fmcg, Brand Experience, CPG, Experiential Marketing, Food And Beverage, Pop-ups, Mars Wrigley, Mars Wrigley Lounge, Berta De Pablos Barbier, SKITTLES UNCLE BEN

The Top 5 Webinars for the Event Industry in 2017

Every month, different industry experts have delivered presentations on key topics of interest to event planners. These free webinars offer the chance to explore topics in greater depth, offering top takeaways and tips. What’s more – if you are looking to gain CMP credits, watching the webinars is a great way to do so! In […] The post The Top 5 Webinars for the Event Industry in 2017 by EventMB Team appeared first on
Tags: Video, Website, Sponsorship, Webinar, Video Marketing, Sponsors, Cmp, Event Marketing, Experiential Marketing, GTD, Event Management, Event Sponsorship, EventMB Team, Experiential, Event Website, Marketng

How Glossier Popped Up and Broke Out This Year

For cult beauty brand Glossier, 2017 was the year of the pop-up—and expanding beyond its home market. The New York-based no-makeup makeup line broke out of its direct-to-consumer box by launching international shipping in September. Seamlessly taking its online cult brand, which started with the Into the Gloss blog, offline helped land Glossier at number 13 on the “most disruptive companies this year” list from LinkedIn. To celebrate expanding beyond the U.S. and Puerto Rico by shipping to Cana...
Tags: New York, London, France, Uncategorized, Advertising, Toronto, Social Marketing, Customer Engagement, E-commerce, Canada, Atlantic, Beauty, Shipping, Paris, Mta, Millennials

4 Advantages of Having Device Charging Stations Available for Customers

Being successful in the world of small business will require you to get creative with your marketing methods. The last thing you want to do is let your competition blow… Read more » (c)
Tags: Business, Tools, Marketing, Ideas, Experiential Marketing, Marketing Tools, Mobile Charging Station

Yankee Candle Wins Raves for Soho Pop-Up

There’s nothing like a candle to bring the joys of the holiday season or even an average day to light. That’s why Yankee Candle has opened CandlePower, its first experiential pop-up shop, in New York—inspired by the power of scent and the power of the holidays. Typical work day… I’m always tryna bring him down #werk #candlepowernyc A post shared by cindy j (@cinnerj) on Dec 13, 2017 at 10:58am PST The 5,340 square foot store features ten immersive exhibits highlighting scent,...
Tags: New York, Instagram, New York City, Uncategorized, Advertising, Social Marketing, Broadway, Retail, Devon, Central Park, Fmcg, Soho, Don, Christina, Yankee, Yankee Candle

Café Society: 5 Questions With Aleta Chase About Kellogg’s NYC

The Kellogg’s NYC café is now open, having moved from its Times Square perch all the way downtown to the north end of Union Square on 17th Street in Manhattan. Reopening in a second floor above an AT&T store, it’s now in bigger space overlooking — one that overlooks a farmers’ market area at the popular New York City park and transit hub. The Midwestern cereal-maker is making a big bet that it can boost the relevance of its brands and products with experiential marketing. Quintupling the space...
Tags: New York, Design, New York City, Advertising, US, Chobani, Chase, Retail, Manhattan, Cereal, Special K, Cafe, Fmcg, Brand Experience, Kroger, Lauren Conrad

The Uber mobile dining experience

With the launch of its Uber Visa card, Uber has rewarded some of its card holders with a unique dining experience in a way only Uber can . . . on the road.  They converted a double-decker bus into a mobile dining experience for a small group of Uber “power users” and social media influencers. “The idea was to create something that would appeal to our target Uber Visa card audience and also be a bit of a spectacle at the same time, something that would be Instagrammable, tha...
Tags: Uber, New York, Branding, Experiential Marketing, Dining Experiences, Work Stuff, Heidi Vance, Mobile Tour

More Brands Opt For Experiential Marketing While Ad Budgets Shrink

Experiential is one of the hottest trends in marketing right now. Brands are shifting more marketing dollars away from traditional advertising into experiential marketing and agencies are adapting to this paradigm shift. What can eventprofs do to stay at the front of the experiential bandwagon? Experiential isn’t just another marketing buzzword to be ignored by […] The post More Brands Opt For Experiential Marketing While Ad Budgets Shrink by EventMB Team appeared first on http://www.EventManage...
Tags: Exhibits, Experience, Event Planning, Brand Experience, Experiential Marketing, Attendees, GTD, Event Management, Brand Activation, EventMB Team, Experiential, EventMB NOW, Meaningful Experiences, Experiential Activation

World’s Biggest Starbucks Shanghai Roastery is a ‘Coffee Wonderland’

China can now lay claim to the biggest Starbucks location in the world. The Shanghai Roastery, Starbuck’s premium coffee and retail hub, will open its doors on December 6th, welcoming the public to a spectacular 30,000-square-foot space, the first of its kind in Asia. All eyes on Shanghai—the world premiere of the Shanghai Roastery is here. #HelloShanghai #ShanghaiRoastery #StarbucksReserve #Shanghai A post shared by Starbucks Reserve (@starbucksreserve) on Dec 4, 2017 at 8:51pm PST ...
Tags: Food, Asia, New York, Design, Milan, China, Uncategorized, Advertising, Customer Experience, Chicago, Shanghai, Alibaba, Retail, Howard Schultz, Manhattan, Tokyo

Creating a Strong Brand Activation Campaign: An Eventprof How To

Have you heard the term “brand activation”? Are you ready to use it to attract a crowd? You should be. While it’s not hard, there are critical things you must know in order to create a strong brand activation campaign. The term “brand activation” is a lot simpler than it sounds. At the surface, it […] The post Creating a Strong Brand Activation Campaign: An Eventprof How To by Christina Green appeared first on
Tags: Marketing, ROI, Experience, Tips, Return On Investment, Guerilla marketing, Experiential Marketing, GTD, Christina Green, Event ROI, Brand Activation, Marketing Campaign

Pornhub Gets Black Friday Spirit With First Pop-up Stores

There are so many pop-ups these days, it seems like virtually any business or category can create a temporary brick-and-mortar experience to engage with the public and create a stir. Case in point: adult streaming site is popping up in New York City’s SoHo hood with its first-ever retail store in partnership with the Museum of Sex. A selection of official apparel, including recently sold-out capsule collection with streetwear brand Richardson will be available for purchase—putting t...
Tags: Fashion, New York, Milan, Uncategorized, Advertising, Holiday, Retail, Manhattan, Adult, Pornhub, Apparel, North America, New York Daily News, Brand Experience, Big Apple, Soho

This Wrestler-Themed Taco Shop Understands the Value of Customer Experience

In San Diego, there’s a taco shop on every corner—you think I’m exaggerating, but I’m not. And while every San Diegan has her go-to shop for the city’s famous fish tacos, most of the shops look the same: Bars on windows Bright colors Maybe a sombrero or sarape hanging on the wall Decor is background noise because you’re there for the food But what if the decor was the experience? Where wrestling masks, tight pants, and burritos collide There’s one taco shop in town (well, technically it has ...
Tags: Instagram, Marketing, Sales, Experience, San Diego, Kate Spade, Branding, Word-of-mouth, Seymour, Lucha Libre, San Diegan, Experiential Marketing, Lucha Libre Gourmet Taco Shop, Susan Guillory

From Poutine VR to Edible Insects, London Pop-Ups Woo the Curious

Increasingly popular as an experiential marketing tool—and to fill empty storefronts and create buzz with target audiences—branded pop-ups have become a mainstay of retail, particularly during the holiday season. From Irish hooch to edible insects, flirty fashion to daring design to Canadian comfort food (with a side of VR and free flights) here’s a look at ten pop-ups in London that London locals, holiday shoppers and tourists can now check out: Hi London, we’re coming over Get all the deets ...
Tags: Fashion, UK, London, Alcohol, Singapore, Air Canada, Americas, Uncategorized, Advertising, Holiday, Ireland, Retail, Vr, Virtual Reality, Miami, Westfield

Moxy Times Square: Not Your Mother’s Marriott

Marriott International’s experiential brand, Moxy Hotels, is living up to its name by disrupting the lifestyle hospitality scene. Case in point: its Oct. 25th debut and official opening of Moxy Times Square — unveiling Moxy’s latest experiential property with a night of ‘uninhibited play’ with cutting-edge fashion brand MADE, which curates year-round events to connect creators in fashion, music, art and culture with visionary brand partners. Billed as a “coming out” party vs. an official openin...
Tags: Travel, New York, Design, Milan, Washington, Hotels, New York City, Uncategorized, Advertising, Pandora, Marriott, Manhattan, Coco Rocha, Hospitality, Launches, Brand Experience

Event of a Lifetime: 5 Questions With Diamond Resorts CEO Mike Flaskey

Diamond Resorts International is a vacation ownership and hospitality leader, with vacation destinations throughout the US, Canada, Mexico, the Caribbean, South America, Central America, Europe, Asia, Australasia and Africa. Increasingly, the brand has focused on creating memorable experience beyond offering a place to stay. These VIP events, tours, and celebrity meet-ups are becoming a major driver of growth for Diamond, which is trying to change the perceptions of the timeshare business. We s...
Tags: Travel, Europe, Country Music, Africa, Advertising, Pga, Golf, Vacations, Airbnb, Brian, North America, Vail, Reggie Jackson, Hall of Fame, New York Yankees, Hospitality

How to Engage Your Audience Like Captain Jack Sparrow

I was so impressed with how Disney marketed the new "Pirates of the Caribbean" movie by bringing in Johnny Depp to be live inside of the actual Pirates of the Caribbean ride.
Tags: Movies, Marketing, Disney, Actors, Seo, Creativity, Johnny Depp, Caribbean, Digital Marketing, Pirates Of The Caribbean, Jack Sparrow, Experiential Marketing, Marketing and Advertising

Experiential Marketing: The NBA Zone Captivates Spain

Nothing says professional basketball quite like standing in line. The NBA found so much success spreading its brand in an event marketing activation across Spain last year that its pop-up sports experience just wrapped a second tour, showing the impact of local marketing done right. As noted by Field Marketing, the NBA Zone experience featured a specially created court and courtside experience, including three NBA and BBVA branded digitally-immersive domes, NBA talent, an authentic NBA wooden c...
Tags: Europe, Africa, Uncategorized, Advertising, Sports, Dallas Mavericks, Spain, Middle East, Fans, Basketball, Nba, Event, Portland Trail Blazers, Harrison Barnes, Bbva, Brand Experience

#SeeGoodDaily: LensCrafters Hopes You Won’t Believe Your Eyes

“There’s good all around us if we look for it. And it’s easier to see with happier, healthier eyes.” The quote that appears on the LensCrafters website is simple, inviting and uplifting—attributes that helped captivate consumers in the brand’s “See. Good. Daily.” campaign, which launched across the US last year to promote the company’s mission and purpose (along with daily disposable contacts). The purpose-driven platform featured random acts of kindness by blending social engagement, digital c...
Tags: Campaigns, Uncategorized, Advertising, US, Los Angeles, Retail, Local Marketing, New York Boston Chicago, David Schuler, Luxottica Group, Experiential Marketing, LensCrafters, Landsman, Columbus Ohio Street, Los Angeles Children 's Orchestra, MUSYCA California

Charmin Van-GO: The First On-Demand Private Restroom

  In one of the most populated cities in the world, finding and using a clean bathroom when needed can be difficult and exasperating. P&G’s Charmin is hoping to put an end to this inconvenience with its newest service, “Charmin Van-GO”, an on-demand mobile bathroom that it piloted on June 21. Going on the go just got a little easier in NYC today thanks to If you were there, tell us your seat story! — Charmin (@Charmin) June 21, 2017 Putting...
Tags: New York, Campaigns, NYC, Uncategorized, Advertising, Humor, P&G, Anthony Anderson, Uberpool, Fmcg, Local Marketing, Charmin, CPG, Experiential Marketing, Brian Fagioli, Mobile Trucks