Posts filtered by tags: Facebook Marketing[x]


Social Media Organic Reach 2021: Who Actually Sees Your Content

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when the networks have forced everyone into a “pay-to-play” world and regularly adjust their algorithms to downplay organic reach. Within the following post, we’re breaking down insights and best practices based on our recent...
Tags: Facebook, Post, Instagram, Seo, Social Media Marketing, Cta, Ugc, Social Advertising, Facebook Marketing, Facebook Instagram, Social Media Strategy, Save Mart, Ignite Social Media, Organic Reach on Facebook, Outer Banks of North Carolina Keep

5 Reasons We’re Cautious About Facebook’s Plans to Launch Instagram for Kids

News broke earlier this month that Facebook has plans to build a new version of Instagram for kids under the age of 13. They’ve chosen 13 because anyone below that age is currently prohibited from using any of Facebook’s products (Facebook, Instagram, WhatsApp, Messenger) aside from Messenger Kids, which was released in late 2017. Age 13 is also the cutoff for the Children’s Online Privacy Protection Act (COPPA), which has tougher restrictions on platforms for younger kids. Given the volume o...
Tags: Apple, Google, Facebook, Instagram, Seo, Facebook Marketing, Instagram Marketing, Coppa, Facebook Instagram WhatsApp Messenger, Skeptical About Instagram for Kids, Child Safety Facebook

Zentap addresses all your Facebook needs in one place

Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren't good at it look like they are.
Tags: Facebook, Technology, Opinion, Marketing, Social Media, Social Media Marketing, Radio, Online Marketing, Digital Marketing, Facebook Marketing, Facebook Advertising, Select, PROPtech, Listing Videos, Tech Reviews, Technology Reviews

4 Major Solutions Facebook Should Focus on for Brand Pages

There are currently over 80 million businesses worldwide using Facebook Pages. It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Armed with that knowledge, one might also assume that managing a brand page on Facebook would be rather simple, especially with over 14 years of optimizations and improvements within the platform. Unfortunately, it’s not always that sim...
Tags: Apple, Facebook, Instagram, Seo, Facebook Marketing, Ignite Social Media, Additionally Facebook, Facebook Pages It

Facebook Pages Redesign; What Brands Should Expect

In early 2021, Facebook announced the redesign of Pages for businesses, public figures, and others to include a new experience for users and admins alike. There are a multitude of updates that we can expect to roll out over the coming months, mainly a new layout, the removal of Page ‘likes’, and new options for management of the Page. Here’s a breakdown of what you need to know and how to prepare. About The New Facebook Pages Layout Directly on the Page, the profile photo will be...
Tags: Facebook, Seo, Facebook Marketing, New Facebook, Facebook Pages Redesign, Admin Tools

How Apple’s iOS 14 Update Will Impact Facebook Advertising

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. By December of last year, the alarm became more of a siren and now as several of the iOS privacy updates are expected to greatly impact advertising, including targeting, delivery, measurement, and reporting. What These Shifts Mean for Your Business Apple’s coming policy updates require App Store apps to ask iOS 14 users for permission to track their activity through a...
Tags: Apple, Facebook, Seo, Announcements, App Store, Facebook Marketing, Media Buying, Facebook Advertising, Review Facebook, Your Business Apple

What Marketers Need to Know about Facebook Global Pages

If you are a brand with a global presence you should consider Facebook Global Pages. Facebook Global Pages aren’t new, they have been around for a few years now, but many brands aren’t taking full advantage of this structure. The main benefit of the global page structure is to provide content that is relevant for specific countries/regions while still maintaining the universal brand name and vanity URL. From a reporting standpoint, you can see insights rolled up across your entire global fan bas...
Tags: Facebook, Japan, Facebook Pages, Germany, Seo, Facebook Marketing, Page, Facebook Page, Facebook Global, Facebook Global Pages, Facebook Location Pages, Facebook Marketing Pages, Facebook Page Structure, Global Facebook Strategy, Facebook Global Pages Facebook Global Pages, Facebook Global Pages Types of Facebook Pages

The Power of Facebook Groups: Tips for Strengthening Your Business

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. This was something Facebook lost ground on in more recent years and saw users spending time on other platforms to have these experiences with both people they know and brands. We will dive into why Facebook groups are important for brands and new opportunities for brands within those group...
Tags: Facebook, Seo, Groups, Facebook Groups, Facebook Marketing, Groups on Facebook, Facebook groups updates, Facebook Groups News, TikTok Brands, Facebooks News, Power of Facebook Groups, FacebookThere, New Opportunities for Brands, Media Placement Facebook, Group Topics Group

Facebook and Instagram Messenger Merge; The Good, The Bad, and The Brand Possibilities

Sliding into DMs is about to work a bit differently on Instagram. In September, Instagram announced that they are merging their Direct Messaging with Facebook Messenger, creating a seamless messaging experience across both platforms to help people stay connected easier. This update has already been rolled out to many areas and will bring a number of new features to the unified Messenger, such as selfie stickers, new conversation reactions, and more. Read on to learn more about the benefits, the ...
Tags: Facebook, Messenger, Instagram, US, Seo, Whatsapp, Facebook Messenger, Facebook Marketing, Instagram Marketing, Facebook Business, WhatsApp Messenger, Instagram Messenger, Facebook And Instagram Messenger, Facebook Messenger Merge, Instagram Messenger Merge, Messenger merge

How to Unlock New Opportunities with Facebook Groups Using the Branded Content Tool

Over 1 billion people use Facebook Groups, engaging in more personal or niche communities related to their interests. As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool, which originally launched in 2017. This tool could soon be available in Facebook Groups, so we’r...
Tags: Facebook, Seo, Groups, Facebook Groups, Group, Influencer Marketing, Facebook Marketing, Facebook Group, Social Media Today, Facebook Strategy, Facebook Branded Content Tool, Facebook groups updates, Facebook Groups News, Branded Content Tool, Facebook branded content tool updates, Facebook Groups Group Admins

The Future of Facebook: Three Trends Worth Watching

A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. As a leading social media agency, we’ve watched this platform evolve since day one, updating strategies as new features emerged and others disappeared. But current events have made our team wonder what impact new changes will have for social media marketers. Let’s jump right in. Merging of Instagram Messages and Facebook Messenger Earlier this month, Faceb...
Tags: Facebook, Messenger, Instagram, India, US, Seo, Snapchat, United States, Shopify, Facebook Marketing, Facebook Shop, Lasso, Facebook News, Facebook WhatsApp, Facebook Changes, Facebook Updates

6 Proven Low-Budget Marketing Ideas for Small Businesses

Try these proven, low-cost marketing ideas to help your small business grow. A small marketing budget can go a long way.
Tags: Marketing, Sales, Content Marketing, Social Media Marketing, Marketing Strategy, Digital Marketing, Facebook Marketing, Small business marketing, Growing A Business, Startup Marketing, Marketing Design

Growing Privacy Concerns Put Social Networks’ Targeting at Risk

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. With the release of the Apple intelligent tracking prevention (ITP) settings in 2017, Mozilla and Apple blocking cookies in 2019 and 2020, and Google planning to phase out third-party cookies, this tracking method is gradually being stripped away. Currently, most social networks use web browser information to power a pixel or tag (Facebook Pixel, Twitter Tag, Pinterest...
Tags: Apple, Google, Facebook, Seo, Facebook Ads, Sdk, Facebook Marketing, Media Buying, Facebook Advertising, Facebook Targeting, Facebook Pixel, ITP, Social You Should Know, Social Media Ad Buying, Social Media Ads, Facebook Marketing Partners

How to Cut Costs on Facebook by Exiting the “Learning Phase”

Brands are likely to pay more for advertising as we head into the holiday season and the U.S. presidential election. With Twitter banning political ads and Google restricting them, a large share of digital political ad dollars will go to Facebook (source: eMarketer, January 2020). This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram. One way you can combat this increase is to take advantage of the Facebook Learning Phase. Read on to l...
Tags: Google, Facebook, Seo, Facebook Ads, Facebook Marketing, Media Buying, Facebook Advertising, Facebook Media Buying, Facebook Budget, Facebook Business Help, Facebook Learning Phase

What Facebook Needs to Focus on Fixing

It’s July 2020, which means Stop Hate for Profit is underway. If you’re not familiar, Stop Hate for Profit is a recent protest where large advertisers have pulled their budgets from Facebook and Instagram to try and get Facebook to adjust their policies on hate speech on the platform. As laudable as this effort is, I think it slightly misses the mark on what areas of the platform Facebook needs to work towards fixing. Here’s why. Facebook Removes 90% of Hate Speech Automatically ...
Tags: Facebook, Mark Zuckerberg, Pinterest, Instagram, Seo, Cnn, United States, House, Fox News, Facebook Marketing, Trump, Mark, Facebook Algorithm, Facebook Needs, Stop Hate for Profit, Facebook Marketing for Brands

Ignite Social Media Selected as a Preferred Facebook Marketing Partner

Ignite Social Media, the original social media agency®, is honored to announce its new certification as a Preferred Partner in Facebook’s Marketing Partners for Agencies program. With this partnership, the agency now has access to a variety of in-depth tools, resources, trainings, and support from Facebook directly to better assist clients and help them achieve social media marketing success. “Ignite is dedicated to helping our clients transform their marketing through the use of social media...
Tags: Facebook, Samsung, Seo, Announcements, Facebook Marketing, Outer Banks, Facebook Marketing Partner, Ignite Social Media, Pinterest Marketing Partner, Misi McClelland, Social Agency, Preferred Facebook Marketing Partner, Facebook 's Marketing Partners for Agencies

What Brands Should Know about Facebook and Instagram Shops

The Current Online Shopping Landscape In response to the global pandemic, buyers significantly have shifted their consumption behaviors. A recent study from the Boston Consulting Group found that eCommerce has grown more in the last eight weeks than in the decade before that. Younger users who have grown up with digital shopping options are more readily adapting to this behavior, meaning the shift away from physical shopping may intensify. Moreover, a report from GlobalWebIndex found that...
Tags: Facebook, Instagram, US, Seo, Social Media Marketing, Facebook Marketing, Facebook Page, Boston Consulting Group, GlobalWebIndex, Facebook Shop, Facebook People, Instagram Shop, Instagram Businesses, Social Media Shopping, Facebook Shops, Facebook and Instagram Shops

How Long Are Facebook Ads in Review? Getting Your Ad up and Running

With Facebook constantly changing rules and services for ads, you may be wondering how long are Facebook ads in review? Here's what to know.
Tags: Facebook, Business, Marketing, Facebook Ads, Facebook Marketing, Facebook Business Help Center, Long Are Facebook

Should Your Brand Participate in the Facebook Boycott?

Over the last few days, some large, reputable brands have announced that they plan to withhold all social media advertising on Facebook and Instagram throughout the month of July (some as long as the remainder of 2020). This situation is evolving quickly and as we post this (June 30, 2020), the boycott currently includes media giants such as Coca-Cola, Starbucks, and Verizon to name a few, but have taken a stance to #StopHateForProfit. Unlike the Black Lives Matter movement, which was a gro...
Tags: Verizon, Facebook, Mark Zuckerberg, Instagram, Seo, Unilever, Announcements, Zuckerberg, Social Media Advertising, Facebook Marketing, Social Media Ads, Additionally Facebook, Coca Cola Starbucks, Facebook Boycott, Boycotting Facebook, Brands Boycotting Facebook

Zip Your Flyer announces eVIDEOS, dynamic content for social media marketing

The Seattle-based, family-owned company helps agents market listings to other agents, and is now producing animated social media posts for multiple networks.
Tags: Technology, Marketing, Radio, Seattle, Facebook Marketing, Twitter Marketing, Select, News Brief, Social Media Content, Listing Marketing, Property Marketing, eVIDEOS, Instgram marketing, Online Property Marketing, Zip Your Flyer

3 Important Strategies for Increasing Brand Awareness and Recognition using Social Media

Brand awareness and recognition are critically important if you want to grow your business. Today, the best strategy for most businesses to create brand awareness and recognition is to build an online presence and leverage social media. Social media is a direct line to interact with your customers on their turf. And, there’s no doubt that your customers and prospective customers are using social media. In fact, according to Statista, there will be 3.02 billion social media users worldwide by 202...
Tags: Marketing, Sales, Social Media, Social Media Marketing, Digital Marketing, Facebook Marketing, Statista, Facebook Instagram Twitter

Facebook Updates in Lieu of F8 2020

Facebook’s annual developer conference, F8, was supposed to be held next week but was canceled several months ago due to COVID-19. In place of Facebook’s biggest annual event, Mark Zuckerberg and other Facebook leaders will be doing a series of updates throughout the year. The first of these rolled out earlier this week via a 36-minute live stream by Zuckerberg. Below, we’ve broken down the latest updates as well as key takeaways to help inform your social marketing strategy. Key Takeway...
Tags: Facebook, Mark Zuckerberg, Instagram, Seo, F8, Facebook Live, Carnegie Mellon, Zuckerberg, Facebook Marketing, Social Media Agency, Zuckerberg Facebook, Facebook Events, Social Media Trends, Facebook Live Video, Facebook This, Facebook Updates

Winning Facebook Messenger Marketing Strategies

Are you tired of the same old same old marketing tactics? Overwhelmed by Facebook's marketing? Try these Facebook Messenger marketing strategies.
Tags: Facebook, Business, Marketing, Facebook Messenger, Facebook Marketing, Facebook Messenger Marketing, Facebook Messenger Marketing Strategies

Want to break into copywriting? Take this course bundle to go pro.

The Complete Digital Copywriting Master Class Bundle explains the art of becoming a skilled copywriter.Courses offer training in how to persuade an audience and motivate action.This $1,177 course package is on sale now for only $39.Copywriting boils down to the art of persuasion. Any professional copywriter has to ask the same questions. Do I understand my audience? Do I understand their motivations? Do I understand what it will take for them to see my point of view, then take action?Sure, anyon...
Tags: Work, Writing, Advertising, Marketing, Success, Innovation, Personal Growth, Facebook Marketing, Complete Digital Marketing Management Course, Perfect Post

Next Phase of Social Shopping: Facebook and Instagram Checkout

Ever since Facebook and Instagram started selling ad space, marketers have wondered when social shopping and the direct purchase of products would become available via the platforms. That time is officially here, and brands should start thinking about how they might implement direct buying on the platforms for their customers. A little background on what’s currently available: In early 2019, Instagram announced Instagram Checkout, which touted the ability for customers to save their credit c...
Tags: Facebook, Instagram, US, Seo, Social Media Advertising, Facebook Marketing, Social Media Agency, Instagram Marketing, Ignite Social Media, Social Media Agencies, Social Media Company, Social Media Marketing Company, Instagram Checkout, Facebook checkout, Facebook social shopping, Instagram social shopping

Three Things Facebook Is Trying to Make Happen in 2020

As brand marketers on social media, we typically play by the “rules” of whichever platform on which we’re looking to distribute our message, with the rules in this case being the algorithm, updates being rolled out, and new ad units the platforms want us to put money behind. Oftentimes, that platform is Facebook given its advanced advertising capabilities and massive audience. As we venture further into 2020, we’ve noticed a few Facebook trends that continue to resurface as key players that Face...
Tags: Facebook, Instagram, Seo, Social Media Advertising, Facebook Marketing, Social Media Agency, Now Facebook, Facebook VR, Facebook News, Ignite Social Media, Social Media Agencies, Facebook Stories, Social Media Company, Social Media Marketing Company, Facebook Horizon, Facebook Storie

10 Tips to Help You Better Understand Your Small Business Customers

Creating an effective marketing strategy requires having a strong understanding of your target customers. You need to understand the platforms they use, the messages that will resonate with them, and how they feel about your business. To increase your understanding, here are some tips from members of the online small business community. Create a Facebook Marketing Plan That Models the Customer Journey If you want to connect with customers on Facebook, you need to do it in a way that makes sen...
Tags: Facebook, Instagram, Sales, Toprank Marketing, Facebook Marketing, Digital Marketing Trends, James Moore, Rohan Ayyar, Retail Trends, Ivan Widjaya, Lisa Sicard, Lauren Snyder, Lane Ellis, Michal Leszczynski, Jennifer Clare Ball, Tim Jakes

 8 Successful Facebook Marketing techniques brands need to adapt in 2020

Facebook Marketing- 2020 Facebook is the first media to launch ads for business; going with paid promotions gives better results on profit; there are few tactics to go with free campaign methods such as posts, videos, and events as previously Read more… The post  8 Successful Facebook Marketing techniques brands need to adapt in 2020 appeared first on Internet Marketing, Guest Post, B2B Marketing, Latest Technology, SEM, SEO Tips.
Tags: Social Networks, Marketing, Seo, Social Media Marketing, Artificial Intelligence, Advertising & Marketing, B2b, Digital Marketing, Facebook Marketing, Business Products & Services, Successful Facebook Marketing, Facebook Marketing 2020 Facebook

How to Market a Law Firm: Digital Marketing Hacks to Reel in Clients

Are you at a lost as to how to market your law firm online. Click here to find out how!
Tags: Business, Marketing, Seo, Law Firm Marketing, Facebook Marketing, Instagram Marketing, Marketing Trends, Content Is King

5 digital marketing courses to help you get ahead of the pack

These training bundles will help you become a force for online sales and message building.The courses cover SEO, affiliate marketing and social media platforms like Facebook, Instagram and LinkedIn.All five course bundles are discounted up to 98%.How important are social media influencers in digital marketing? What impact does video make on your campaigns? And what’s the next platform or delivery system poised to be the next big thing in online advertising? Those are all big questions. This year...
Tags: Amazon, Work, Facebook, Instagram, Education, Marketing, Entrepreneur, Success, Social Media, Digital Media, Innovation, Facebook Marketing, Facebook Instagram, Facebook Chatbot Marketing Agency