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PR Trends That Will Shape Your 2021 After Pandemic

Edward Bernays conceptualized two-way communication between brands and the public in his book Crystallizing Public Opinion. Did he imagine how this concept would evolve to create a seismic stir in PR trends and marketing methods? With traditional channels like radio, TV, and print media, the audience had limited means to share their opinions. Brands communicated their messages without hearing the public. Then came a slight shift with the internet becoming a new touchpoint for the audience in the...
Tags: Google, Business, Pinterest, Instagram, India, Digital, Social Media, Sales & Marketing, Ikea, Right Now, Edison, Facebook YouTube, Edward Bernays, Bernays, Kristin Johnson, MichaelJayBerlin Shutterstock

5 Ways To Optimize Your Content Marketing Strategy For 2021

The COVID-19 pandemic has changed the way people interact and conduct their day-to-day activities. The social distancing and strict quarantining have also led to the realization that even when the pandemic is done and over with, we aren't going back to the way things were. This is the new normal, and it's here to stay. As buyers turn to the internet to scout products and make purchases, businesses and marketers are compelled to turn away from conventional strategies and adopt a more intera...
Tags: Google, Facebook, Instagram, Advertising, Sephora, U K, Facebook YouTube, Great Lockdown, Lisa Sinicki, Suzy Deline

Democrats attack Facebook, YouTube, and Twitter over the Capitol riots, saying the tech giants play 'whack-a-mole' with radicalization

Rep. Anna Eshoo. Shawn Thew/Pool via REUTERS House Democrats wrote to Facebook, Google, and Twitter accusing them of fostering extremism. They compared the platforms' approach to moderating hateful and dangerous content to "whack-a-mole." Lawmakers recommended each platform make sweeping design changes to stop chasing engagement, which they said fosters extremism. Visit Business Insider's homepage for more stories. On the first full day of President Joe Biden's administration, House Democr...
Tags: Google, Facebook, Mark Zuckerberg, Twitter, Washington Post, Youtube, US, Trends, Joe Biden, Democrats, House, Fox News, Susan Wojcicki, Jack Dorsey, Sundar Pichai, Sheryl Sandberg

Advertisers pull ads amid the attack on the US Capitol

Hi! Welcome to the Insider Advertising daily for January 7. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]'s news: Marketers pull their ads amid the attack on the US Capitol while top business leaders speak out against the rioters. Jake Angeli, the "Q Shaman," was one of several protestors to confront Capitol police officers at the US Capit...
Tags: Sweden, Media, Congress, Washington, Advertising, Marketing, US, Trends, Walmart, Reddit, Alexis Ohanian, Donald Trump, Meredith, Jamie Dimon, Cabinet, Sean Parker

Facebook, YouTube and Twitter Delete Trump’s Video Message to Rioters

UPDATED: Facebook, in an unusual action, removed President Trump’s video post to D.C. rioters telling them to “go home” — while he also fanned the conspiracy flames that the U.S. election was fraudulent. A Facebook executive said the company deleted Trump’s video over the risk that it would increase the risk of violence. YouTube also […]
Tags: Facebook, Twitter, News, Youtube, Donald Trump, Trump, Facebook YouTube, Twitter Delete Trump

Pro-Trump mob storms the US Capitol, touting ‘Stop the Steal’ conspiracy

A chaotic scene unfolded in Washington D.C. on Wednesday as a large crowd of pro-Trump protesters stormed the U.S. Capitol Building. The Trump supporters flooded into the nation’s capital to attend a rally held earlier by President Trump outside the White House. The rally was timed to protest lawmakers gathering Wednesday to certify President-elect Joe Biden’s electoral win. At his own event, Trump encouraged his supporters to continue demonstrating against Congress, claiming incorrectly that Vi...
Tags: TC, Facebook, Twitter, Usa, Social Networks, Congress, Washington, Government, Senate, White House, Tech, Spokesperson, Joe Biden, United States, President, Vice President

EAA Corp’s New MC9 Pistol with FAR-DOT Optics will Change Your View

EAA Corp's Girsan MC9 Optics Pistol Cocoa, Fla. ( – The Hunt for The Red Dot. It’s not a spy thriller or block-buster movie, but an actual reaction when trying to aim a pistol and find the elusive red dot in the pistol optic! Don’t lose precious time trying to put the red dot on the target with EAA Corp’s new patent-pending Fast Acquisition Red Dot Optic (FAR-DOT) mounted on the Girsan MC9 Standard and MC9 Match pistols. The Girsan MC9 Optics pistol, in 9mm is an ergonomic pis...
Tags: Florida, Guns, EAA, Facebook YouTube, Girsan, Firearm News, Black Black, Fla Ammoland, EAA Corp, European American Armory Corporation EAA Corp, Fast Acquisition Red Dot Optic FAR DOT

Stage 13's 'Family Style' Wins 2020 Shorty Social Good Award

Stage 13 , the six-time EMMY award-nominated original content studio,  has won a  2020 Shorty Social Good Award  for   “Best Use of Facebook”  for its #stage13supports campaign on Facebook as part of the second season of the fan-favorite Asian food, family and culture streaming series “Family Style.” The  Facebook  campaign supported Asian-owned businesses and frontline workers during the pandemic with the cast of season two of "Family Style." The cast encouraged fans to support Asian restau...
Tags: Facebook, Hbo, Advertising, Los Angeles, Netflix, Art and design, Toyota, Justin Lin, Cw, Facebook YouTube, Warner Bros TV Group, Stage 13, Justin Lin Better Luck Tomorrow Star Trek, YouTube NBCUniversal Comcast Google IFC

The Georgia runoffs could decide the fate of Section 230 – along with the future of Big Tech

President-elect Joe Biden. Drew Angerer/Getty Images Joe Biden has previously said he wants to revoke Section 230, the part of US law that grants tech companies sweeping protections. Trump has also targeted it in the past year. Both Republicans and Democrats have shown support for reforming Section 230, but for very different reasons. This could make it extremely difficult for Biden to pass any legislation on Section 230 – unless the Democratic party wins control of the Senate in the Georg...
Tags: Facebook, Fcc, Congress, Senate, US, Trends, Georgia, Joe Biden, Democrats, Gop, Biden, Jack Dorsey, Donald Trump, Goldman, Doj, Kamala Harris

Twitter permanently suspends Steve Bannon's account after talk of beheading

Twitter permanently suspended an account belonging to former White House chief strategist Steve Bannon after he suggested Thursday morning that Dr. Anthony Fauci and FBI Director Christopher Wray should be beheaded. His comments were made in a video posted to his Facebook, YouTube, and Twitter accounts.
Tags: News, White House, Fbi, Stories, Anthony Fauci, Christopher Wray, Facebook YouTube, Steve Bannon

Twitter permanently suspends Steve Bannon account after talk of beheading

Twitter permanently suspended an account belonging to former White House chief strategist Steve Bannon after he suggested Thursday morning that Dr. Anthony Fauci and FBI Director Christopher Wray should be beheaded. His comments were made in a video posted to his Facebook, YouTube, and Twitter accounts.
Tags: News, White House, Fbi, Stories, Anthony Fauci, Christopher Wray, Facebook YouTube, Steve Bannon

Twitter permanently suspends Steve Bannon account after talk of beheading

Twitter permanently suspended an account belonging to former White House chief strategist Steve Bannon after he suggested Thursday morning that Dr. Anthony Fauci and FBI Director Christopher Wray should be beheaded. His comments were made in a video posted to his Facebook, YouTube, and Twitter accounts.
Tags: White House, Cnn, Fbi, Anthony Fauci, Christopher Wray, Facebook YouTube, Steve Bannon

What to Expect From Facebook, Twitter and YouTube on Election Day

SAN FRANCISCO -- Facebook, YouTube and Twitter were misused by Russians to inflame U.S. voters with divisive messages before the 2016 presidential election. The companies have spent the past four years trying to ensure that this November isn't a repeat.They have spent billions of dollars improving their sites' security, policies and processes. In recent months, with fears rising that violence may break out after the election, the companies have taken numerous steps to clamp down on false...
Tags: Google, Facebook, Twitter, New York, News, Instagram, Youtube, San Francisco, Cnn, United States, New York Times, Myanmar, Fox News, National Security Council, Donald Trump, London Bridge

ICON Recap: Lata Nott on First Amendment Rights

“More freedom of expression is better than less freedom of expression,” said Lata Nott, who was a keynote speaker on Oct. 28 during PRSA’s ICON 2020 virtual conference. Nott is director of the First Amendment Center at the Freedom Forum Institute in Washington, D.C., a nonpartisan organization that works to foster the five freedoms guaranteed by the First Amendment to the Constitution of the United States: religion, speech, the press, peaceable assembly and the right to petition the government f...
Tags: Google, Washington, Pr, United States, Icon, Thought Leadership, Facebook YouTube, PRSA, Lott, Nott, PRSA International Conference, Greg Beaubien, Lata Nott, First Amendment Center, Freedom Forum Institute

Patreon Is Banning QAnon, Joining Facebook, YouTube and Others

Patreon is the latest tech company to take action on the QAnon conspiracy theory, announcing in a blog post Thursday morning that creators promoting the movement would be banned from the platform. Business Insider reports: Patreon, a membership platform that lets fans support creators and celebrities financially through subscriptions, previously hosted 14 QAnon influencers on the platform, according to a recent report from the progressive media watchdog Media Matters for America (MMFA). QAnon, t...
Tags: America, Tech, Donald Trump, Patreon, Facebook YouTube, Facebook YouTube Etsy Spotify Triller, Patriots Soapbox Sean Morgan Praying Medic

A conspiracy theory almost ruined my family's life. This could prevent it from happening to you

Congress needs to amend Section 230 immediately so that companies like Facebook, YouTube and Twitter must legally be required to moderate hate speech and defamation and make sure it is no longer tolerated.
Tags: Congress, Cnn, Facebook YouTube

QAnon Halloween costumes are still available on Amazon after other companies banned goods related to the conspiracy theory movement

QAnon-themed costumes have a presence on Amazon. The company declines to comment on the items from third-party sellers. Screenshot/Amazon Amazon continues to host products from third-party sellers that are related to the QAnon conspiracy theory — including Halloween costumes for kids.  One of the QAnon costumes, which were first reported by The New York Post, is a black cloak with an image of Trump's face surrounded by a "Q."  Tech companies, including YouTube, Facebook, Pinterest, Etsy, a...
Tags: Amazon, Spotify, New York Post, Politics, News, Pinterest, Etsy, US, Trends, Fbi, Retail, Conspiracy Theories, Donald Trump, Trump, Misinformation, Trademark Office

DJI’s clever little Pocket gimbal gets refreshed with improved video

It’s been nearly two years since DJI released the original Osmo Pocket. Honestly, the little gimbal is one of the most delightful products from a company that makes a lot of them. As — at best — an amateur smartphone photographer, I enjoyed my time with the product and am pretty psyched to get a little hands-on time with the sequel. The new product streamlines the name a bit, dropping the “Osmo” to become, simply, the DJI Pocket 2. Like its predecessor, it works as both a standalone camera, o...
Tags: Hardware, Tech, Dji, Facebook YouTube, Handheld Gimbal, Electronic Image Stabilization EIS, Osmo Pocket

How to Get a Better Return on Your Video Marketing

Of all the forms of content marketing, video offers the greatest opportunity for digital marketers. And yet the majority of us are blowing it. Broadly, mistakes in this strategy manifest in three ways: - Not creating a clear standard for ROI - Publishing new videos and moving on without promotion - Whiffing on the content itself, particularly the video topics When the COO asks about the performance of video marketing, the reflex is to talk about views. But views don't count as ROI; they...
Tags: Facebook, Advertising, Facebook YouTube, Wistia, Facebook Business, Soundstripe, Zach Watson

US Supreme Court Justice flames lower courts for giving 'sweeping immunity' to Facebook, YouTube, etc when it comes to harmful content

Clarence Thomas reckons web giants need to do more to curb abuse Analysis US Supreme Court Justice Clarence Thomas has unexpectedly weighed in on the debate over internet giants' legal protections from the consequences of user-posted content, arguing this litigation shield should be removed or limited in future.…
Tags: Software, Clarence Thomas, Facebook YouTube, US Supreme Court Justice, Analysis US Supreme Court

Shaq, Gabrielle Union, Jamie Foxx set for online Black entrepreneurship special

It's scheduled to begin Oct. 24 at 7 p.m. on platforms including Facebook, YouTube and Twitter and also include Gabrielle Union, Jamie Foxx, others.          [Author: Erie Times-News]
Tags: Gabrielle Union, Religion, Jamie Foxx, Facebook YouTube, Erie Times-News, Shaq Gabrielle Union

The Churchill 812 Field Over/Under Shotgun: Classic Styling – Affordably Priced

EAA Corp. Churchill 812 Field Shotgun Cocoa, Fla. ( – European American Armory Corporation (EAA Corp.), importers of select quality and affordable handguns, rifles, and shotguns, introduce classic styling in an over/under 12GA 3” shotgun with the Churchill 812 Field O/U. It is perfect for the serious hunter or clay target shooter with its traditional looks, perfect balance, and easy swing, as well as the new student of the shotgun sports looking for a dependable, sure-fitting, acc...
Tags: Florida, Guns, Shotguns, SRP, Facebook YouTube, Firearm News, EAA Corp, European American Armory Corporation EAA Corp, EAA Corp Churchill, Churchill shotguns, Akkar Churchill 812 Sporting

Misinformation on the president's health once again shows America is fighting an 'infodemic' during the coronavirus pandemic

U.S. President Donald Trump speaks during the first 2020 presidential campaign debate with Democratic presidential nominee Joe Biden, held on the campus of the Cleveland Clinic at Case Western Reserve University in Cleveland, Ohio, U.S., September 29, 2020. REUTERS/Brian Snyder/File Photo President Trump's coronavirus diagnosis has exposed the gravity of the pandemic and the 'infodemic' that Americans are fighting against.  A history of inconsistencies in communication from the Trump admin...
Tags: Facebook, Politics, Cdc, White House, US, America, Trends, Joe Biden, Fbi, World Health Organization, Kansas, Fda, Biden, Donald Trump, Trump, Misinformation

Live Stream- Pre-Draft Press Conference With Steve Yzerman

added 2:55pm, Watch the Yzerman only section below. The show starts streaming at 12:00pm ET, Yzerman is scheduled for 1:00pm. The stream is embedded below.   The #WordOnWoodward is live today at 12pm on @DetroitRedWings & @tigers Facebook, YouTube, and twitter!We’ll go live to Steve Yzerman’s pre-draft press conference and talk with @ByKevinAllen, @KenKalDRW, @scottcwheeler and @cmccosky. YOU DONT WANT TO MISS IT! — Daniella Bruce (@daniellabruce_) October 1, 2020 Cont...
Tags: Sport, Steve Yzerman, Yzerman, Facebook YouTube, Daniella Bruce

UK: Hate Speech: Can We All Agree On A Definition? - Charles Russell Speechlys LLP

Following mounting pressure, including an advertising boycott of Facebook earlier this year, Facebook, YouTube and Twitter have agreed to create a unified definition of harmful content...
Tags: Facebook, UK, News, Facebook YouTube, Charles Russell Speechlys LLP

While Facebook, Twitter, and YouTube Announce Hate Speech Action, Some Advertisers Remain Skeptical

"Facebook, YouTube, and Twitter have agreed on first steps to curb harmful content online, big advertisers announced on Wednesday, following boycotts of social media platforms accused of tolerating hate speech," Reuters reports: Under the deal, announced by the World Federation of Advertisers, common definitions would be adopted for forms of harmful content such as hate speech and bullying, and platforms would adopt harmonized reporting standards... The platforms agreed to have some practices r...
Tags: Facebook, Instagram, Congress, America, Tech, Unilever, United States, Coca Cola, Reuters, Facebook Twitter, Anti Defamation League, Jim Beam, Procter Gamble, Beam Suntory, Facebook YouTube, World Federation of Advertisers

8 Social Media Facts That Will Blow Your Mind

We live in a smartphone-centric world, and social media is one of the most powerful things in our society. With social media, people get their fix of news and information, connect to people with the same interest, and create new connections and relationships. And people even use it to scour deals as well! In this article, we’ve collated eight social media facts you ought to know: Twitter has the least amount of employees among the big social media platforms Among Facebook, Instagram, and Twitter...
Tags: Google, Facebook, Twitter, Instagram, Digital, Sales, Earth, Facebook Messenger, Facebook Instagram, Facebook YouTube

Facebook, Twitter, YouTube reach deal with advertisers on online harms

Facebook, YouTube, and Twitter have reached a deal with their largest advertisers on harmful content online. The agreement sets common definitions of online harms, common reporting standards, and allows for independent oversight over brand safety. The deal will also give advertisers tools to better control where their ads are placed. The deal came to fruition after 15 months of negotiations at the World Federation of Advertisers supported by other industry bodies. These negotiations accelerated...
Tags: Travel, Verizon, Facebook, Twitter, News, Instagram, US, Mars, Facebook YouTube, WFA, Facebook Twitter YouTube, YouTube Facebook Google, World Federation of Advertisers, Global Alliance for Responsible Media, Nestle Pernod Ricard Unilever Vodafone, Financial Times WFA

YouTube will add mail-in voting info box next to videos that discuss voting by mail

YouTube has been relatively quiet about its strategy to battle the flow of misinformation leading into the 2020 U.S. election, but the platform has a few new measures in store. The video sharing site will begin attaching a box with vetted facts about mail-in voting on any videos that discuss the topic. The new mail-in voting info boxes will link out to the Bipartisan Policy Center, a bipartisan think tank. YouTube first rolled these info panels out in 2018 and this year expanded them to addre...
Tags: Google, TC, Social Networks, Congress, Youtube, Tech, Facebook YouTube, Facebook While Twitter

Facebook and YouTube accept hate speech audits to keep advertisers happy

Facebook, YouTube and Twitter have agreed to allow outsiders to audit how they handle harmful content such as hate speech following a boycott of their platforms by major advertisers.
Tags: Facebook, Youtube, Cnn, Facebook YouTube