Posts filtered by tags: Fashion industry[x]


 

SK-II Aims to Inspire Millions of Chinese Women to Take the First Step to Overcome Marriage Pressure

Fresh out of Chinese New Year, global prestige skincare brand SK-II premieres an online documentary film that further broaches the topic of marriage pressure with an emotional appeal to single women worldwide – “Meet Me Halfway”.An extension of the SK-II’s ongoing #changedestiny philosophy, “Meet Me Halfway” follows the real-life stories of three young single Chinese women as they bravely take on the daunting first steps of reaching out to their parents after years of avoiding and not returning ...
Tags: Verizon, Featured, China, Advertising, US, Fashion industry, Annie, Forsman & Bodenfors, SK-II, Victor Magro, Sandeep Seth, Susanna Fagring My Troedsson Abbe HaleAccount, Hongi Luo Patrik DanrothArt, John BergdahlCopywriter, Joakim LabraatenPR, Amat LevinDesigner


Production House Good People Delivers with Provocative and Questioning New Spot for Diesel

Diesel's latest ad campaign takes a questioning look into the world of celebrity and paid influencers. For its spring 2019 ad campaign, fashion the label decided to have social media celebrities such as Instagram fashionistas, @kristennoelcrawley and @eliasriadi mixing along with ordinary people to appear in a series of pictures and short videos, which look at today’s social media landscape from a new, upturned perspective.With this in mind, Diesel took aim at the clichés of social media by emp...
Tags: Featured, Advertising, Fashion industry, Diesel, Publicis, Good People, Publicis Milan, Mihnea Gheorghiu, Thiago Cruz, Constanza Rossi Eddy Guimaraes, Vinicius Dalvi, Abdullah Fareed, Mahmoud ShoukriArt, Lionel SoriaCopywriter, James AndrewsIllustrator, Ali Ali Dop Pierre Mouarkech


Climate protesters take action to disrupt London fashion week

Extinction Rebellion calls for British Fashion Council to declare climate emergencyProtesters from the environmental action group Extinction Rebellion are disrupting London fashion week to urge the British Fashion Council to declare a climate emergency.A group with a banner saying “rebel for life” blocked the road outside Victoria Beckham’s show at the Tate Britain for about half an hour, holding up the Mercedes Benz sponsored London fashion week cars. Continue reading...
Tags: Business, Fashion, London, Climate Change, Environment, Life and style, UK News, Retail industry, Ethical and green living, Fashion industry, Victoria Beckham, Tate Britain, London Fashion Week, Fashion Weeks, Mercedes Benz, British Fashion Council


Climate protesters disrupt London fashion week by blocking roads

Extinction Rebellion calls for British Fashion Council to declare climate emergencyProtesters from the environmental action group Extinction Rebellion are disrupting London fashion week to urge the British Fashion Council to declare a climate emergency.A group with a banner saying “rebel for life” blocked the road outside Victoria Beckham’s show at Tate Britain for about half an hour, holding up Mercedes cars provided for the event. Continue reading...
Tags: Business, Fashion, London, Protest, Climate Change, Environment, Life and style, UK News, Retail industry, Ethical and green living, Fashion industry, Victoria Beckham, Mercedes, Tate Britain, Environmental Activism, London Fashion Week


TOPSHOP Focus on Stand Out Stories in New Denim SS19 Commercial

Today, TOPSHOP release a new commercial for their denim SS19 range to promote the unique personalities of the women that wear their denim, centred around the slogan, ‘FIT IN STAND OUT’The 1’20” film was directed by COMPULSORY’s Taz Tron Delix. Five diverse women tell the stories of what makes them stand out from the crowd. Casually showcasing the denim that they love, they reveal unique personal experiences and stories that have made them who they are.With a minimalist white set and limited prop...
Tags: Topshop, Advertising, Fashion industry, Cameron, Jonny, Kadri, Alex Gregory, Gloria J, COMPULSORY, Ruben Woodin Dechamps Taz, Pandora LennardDirector, Ruben Woodin, Rachel WoodSteadicam, James BurgessGaffer, Greg KrzeszowiecElectrician, Simon Mills Dan


Cara Delevingne Strips Down for Balmain's 2019 Spring-Summer Campaign

strips down for the spring-summer 2019 campaign, Naked Truth, from Balmain. Posing alongside designer Olivier Rousteing, the model and actress wear no top in a black and white image. In the second image, Cara wears no clothes while showing off her tattoos.CREDITSAdvert Title: Naked TruthAdvertiser: BalmainMedia: PrintIndustry: ClothingModel: Cara Delevingne & Olivier RousteingPhotographer: Dan BeleiuExecutive Creative Director: Neel MajumderPublished: February 2019 ( = win...
Tags: Advertising, Fashion industry, Cara Delevingne, Balmain, Olivier Rousteing, Cara, Celebrity Commercials, Neel, Gloria J, Neel Majumder, Balmain Posing, Cara Delevingne Olivier RousteingPhotographer, Dan BeleiuExecutive


Sensual & Hypnotic Campaign for Coco de Mer by Creative Director Neel Majumder

Synopsis: The concept and embroidery designs focus specifically on a study into the sexually metaphorical use of fruit and flora for expressions of sensuality, temptation, and seduction. The concept interprets a study into Botticelli’s infamous ‘Primavera’, a hypnotic allegory based on the lush growth of Sprint.Photographer Rankin & Eminent Creative director Neel Majumder, channels the work of the Italian Renaissance for Coco de Mer’s spring-summer 2019 campaign. The UK-based lingerie brand cele...
Tags: UK, Advertising, Fashion industry, Ellen, Rankin, Botticelli, Sandro Botticelli, Coco de Mer, Gloria J, Neel Majumder, Anna Hughes, Hypnotic Campaign for Coco de Mer, Sprint Photographer Rankin Eminent Creative, Ishioma Okenmor Elle Dowling, Nicola Kenney, Marco Antonio Hair


Dior Forever for Christian Dior featuring Natalie Portman

Introducing Christian Dior Diorskin Forever Foundation featuring 24-hour wear in two new velvet and luminous finishes: matte and glow. With the new release, Dior has created a Dior Skin Forever film with actress Natalie Portman.CREDITSCampaign: Dior ForeverAdvert Title: Dior Forever.Industry: CosmeticPhotography - David Sims Executive Creative Director: Neel Majumder.Dior Creative Director - Peter Philips Dress Design - Maria Grazia Chuiri Published: January 2019. ( = window....
Tags: Featured, Advertising, Fashion industry, Dior, Natalie Portman, Christian Dior, Peter Philips, Celebrity Commercials, Neel Majumder, Christian Dior Diorskin Forever Foundation, CosmeticPhotography David Sims, Maria Grazia Chuiri


Menswear evolves in new ways at Versace and Marni in Milan

Donatella Versace stressed men’s ‘greater freedom to express themselves’, while Francesco Risso celebrated ‘the new youth’“Daring” is how Donatella Versace describes today’s man – or at least the man who wears Versace. At the brand’s menswear show in Milan on Saturday evening, the designer showed a heady mash-up of textures, prints and palettes to the soundtrack of Supermodel (You Better Work) by drag queen RuPaul – highlighting that in 2019, men have more freedom than ever to express themselves...
Tags: Europe, Fashion, Milan, Life and style, World news, Ford, Fashion industry, Italy, Prince Of Wales, Fashion Weeks, Milan Fashion Week, Versace, Rupaul, Donatella Versace, Marni, Gianni


Messika Jewelry Gets Festive with Gigi Hadid

Messika gets festive with the launch of its Holiday 2018 campaign with new set of Diamond jewelries,named NEO Jewelry. Gigi wears the Sharâzâd hand bracelet and ear cuff as well as the Eternal Soul necklace and ring. For beauty, she wears winged eyeliner with mussed hair.CREDITSAdvertised brand: Messika Jewelry Title : Neo JewelryMedia : FilmPhotographer: Mert & Marcus Model: Gigi HadidExecutive Creative Director: Neel MajumderPublished: December, 2018 ( = ...
Tags: Featured, Advertising, Gigi, Fashion industry, Gigi Hadid, Celebrity Commercials, Neel, Messika, Gloria J, Messika Jewelry, Mert Marcus Model


Director Nathini Van Der Meer Explores a Nomadic Culture Revolution in Latest MCM Mobility Campaign

Director Nathini Van Der Meer 's recent film for MCM Worldwide’s Mobility campaign explores a nomadic culture revolution. For the iconic leather goods brand, Nathini positions fluid human movements against an architecturally unique background. Using real dancers instead of models, her exploration of motion and shape reveals the products in a left-of-center and innovative way.  Freedom of expression is largely tied to freedom of movement; it is only when we have both that we—...
Tags: Berlin, Advertising, Fashion industry, Bmw, Joshua Tree, MCM, Daniel Müller, Gloria J, MCM Worldwide, Mutt Film, Nathini Van Der Meer, Nathini, Johannes Waltermann, Alexander Kilian, Lucy Cabrera Pedroso, Estelle Thea Styling


Bullitt's Shelley Lewis Directs Zappos Campaign for Agency Plan A

Bullitt Director Shelley Lewis worked with agency Plan A in the creation of four charming and colorful spots for Zappos that showcase the retailer’s renowned customer service. Highlights include free shipping, a yearlong return window, 24/7 customer support, and a judgment free zone should you forget someone’s birthday.The campaign, the first for Zappos via Plan A, can be viewed here: CREDITSClient: ZapposAgency: Plan AManaging Director: Zara MirzaChief Creative Officer: Scott CarlsonDirector of...
Tags: Featured, Advertising, Fashion industry, Zappos, Zara, Plan A, Martin, Philip Loeb, Shelley Lewis, Zappos Campaign for Agency Plan A. Bullitt, Scott CarlsonDirector, Cheri AndersonSenior, Kristofer DelaneyProducer, Winslow DennisAccount, Dominick RomeoProduction Company, Shelley LewisExecutive


Beautiful Belle Film for Estee Lauder featuring Grace Elizabeth

Say yes to now with Beautiful Belle. Check out the campaign for Estee Lauder's newest fragrance, starring Grace Elizabeth. The scent is an irreverent blend of Lychee, Orange Flower, Gardenia and Marzipan Musk, spiriting you away and transforming your senses on your big day—or any day. Love Breaks All Rules, so why shouldn’t you?CreditsAdvert title: Beautiful BelleCampaign Name: Love Breaks All RulesAdvertised brand: Estee LauderMedia: FilmExecutive Creative Director: Neel MajumderMode: Grace Eli...
Tags: Advertising, Fashion industry, Estee Lauder, Bmg, Goldfrapp, Neel, Gloria J, Grace Elizabeth, Belle Film for Estee Lauder, Lychee Orange Flower Gardenia, Marzipan Musk, Estee LauderMedia, Grace Elizabeth Arthur KulkovSong


Honey Birdette’s Guide To Christmas Campaign

Tis the season to be naughty… Australian lingerie label Honey Birdette invites you to indulge in your most playful Christmas ever with the launch of their 2018 holiday campaign, Honey B’s Guide to Christmas. Set in the North Pole, the campaign follows Santa’s saucy little helper, Kristina Sheiter as she shares Honey Birdette’s secret rules for a racy Christmas while bound in the label’s decadent holiday styles and thigh high stockings.Featuring 11 new collections; including corsets, playsuits, r...
Tags: Usa, UK, Featured, Australia, Advertising, Fashion industry, Santa, Honey Birdette, Kristina Sheiter, Birdette, ABOUT HONEY BIRDETTE Honey Birdette, Eloise Monaghan


Payless Rebrands as “Palessi” for Fashion Influencer Prank

Advertising agency DCX Growth Accelerator has created a campaign on behalf of budget shoe retailer Payless that aims to dramatically change perceptions of the brand. It documents how Payless created a fake luxury store named “Palessi,” filled it with Payless shoes that normally retail between $19.99 and $39.99 and managed to sell these shoes to fashionistas for prices up to $640.The campaign launches with a :30 spot in English and Spanish followed by :15 and :06 spots each featuring a real-world...
Tags: Usa, Advertising, Fashion industry, Jonathan, Doug, Tommy, YouTube FaceBook Instagram, Payless, Scott Bravo, DCX, Peter Holcomb, Doug Cameron, Palessi, DCX Growth Accelerator, Sara Couch, BET Bravo ION Lifetime MTV TBS Telemundo


Bundle Up for the Dig: Dickies Traverses ‘The Frozen Tundra’ at Lambeau Field

The residents of Green Bay know a thing or two about The Frozen Tundra. And when the white stuff sticks and the wind howls, citizens hearty and heartfelt know it is time for the Dig Out at Lambeau Field. Lambeau’s “The Frozen Tundra” nickname was inspired by the Ice Bowl between the Packers and the Dallas Cowboys in 1967. It’s kismet, perhaps, that Dallas-based Lucky Post contributed to the new Dickies campaign that pays homage to an annual act of team love by a Wisconsin town where football leg...
Tags: Advertising, Fashion industry, Dallas Cowboys, Wisconsin, Dallas, Anderson, Green Bay, Packers, Lambeau Field, Scottie Richardson, Neil Anderson, Lucky Post, Gloria J, Dickies, Selvarajan, Lambeau Field Lambeau


Burcu & Geoffrey Presents 'Alhambra - Winter' for Van Cleef & Arpels

We are proud to present this second part of the campaign directed by the duo for Van Cleef & Arpels.Produced by TROUBLEMAKERS.tv with the Mazarine agency, it’s a 360 campaign for the Alhambra collection. In this second film, Burcu & Geoffrey are taking us in a moving and dreamlike adventure through snow-covered landscapes, meeting various animals. We find the butterfly again, this time in a brighter version which makes us discover the jewelry collection Alhambra Winter. As the holiday seasonapp...
Tags: Featured, Advertising, Fashion industry, Alhambra, Margot, Van Cleef, Geoffrey, Mazarine, Van Cleef & Arpels, TROUBLEMAKERS.tv, Burçu, Burcu & Geoffrey, Vintage Alhambra, Paula PretucciSenior, Bruno JimènezTexturing Burcu


Vincent Peone Directs ELOQUII & Jason Wu Holiday Collection Launch Film

About the Jason Wu X ELOQUII Campaign VideoUnder the direction of Vogue’s “73 Questions” writer/director Vincent Peone, the Jason Wu x ELOQUII Holiday Campaign was shot on a gloomy New York evening within the stylish Bowery Hotel. The campaign opens with Paloma strutting the New York streets in the Tuxedo Coat to then entering the Hotel, sporting the Tulle Midi. The outfit looks continue to change throughout the introduction of each scene to when Elsesser finally meets Jason at reception wearing...
Tags: New York, Featured, Advertising, Vogue, Fashion industry, Jason, Wu, James Lee, Paloma, Eloquii, Jason Wu, Elsesser, Peone, Gloria J, Vincent PeoneExecutive, Vincent Peone Directs ELOQUII


New Balance’s #BeTheException Activation Uses AI to Spot Trendsetters

Today, unleashes a style revolution with its cutting-edge, artificial-intelligence-led activation to promote its new women’s shoe. Created with experiential innovation agency, Wildbytes, and media agency, Roldós Media, the bold launch event uses AI software to spot fashion-forward individuals who challenge industry conventions. In line with the maverick spirit of the new Fresh Foam Cruz Nubuck, the event celebrates and rewards fearlessly independent fashionistas and encourages women everywhere...
Tags: Europe, New York, Featured, Instagram, Advertising, Fashion industry, Madrid, Iberia, New Balance, Times Square, New York Madrid, Callao Square, Wildbytes, Laia Zanon, New Balance Iberia, Daniel Scheidgen


Electric Theatre Collective Urges You to “Use Your Vote,” Collaborating on Levi’s Campaign with FCB West

Electric Theatre Collective gets in on the all-important message from Levi’s to “Use Your Vote,” providing VFX and color for the multifaceted VOTE campaign developed to ensure that eligible voters can exercise their right to vote on November 6. Created by FCB West, the integrated campaign features people from around the world unified by one common theme: using their voice, casting their ballots and participating in their right to stand up and advocate for what they care about.The campaign kicks ...
Tags: Advertising, Fashion industry, Patagonia, Wallis, Levi, Fcb, Franklin, FCB West, Jason Wallis, Electric Theatre Collective, Levi's Jeans Ads, Benito Montorio, Electric Theatre Collective 's VFX, Jennifer Sey CMOChris Jackman, Penman CopywriterCharlotte McConnell, Montorio DirectorDav Karbassioun


Replay Reveals Hyperflex + Campaign featuring Emily Ratajkowski and Neymar Jr.

Italian denim brand Replay’s latest denim innovation story launches today with an eye-catching music video-style film and retail campaign. The work mixes live action and anime, starring and battling it out against the ‘stiff jeans zombies’.The campaign, the latest in a series featuring the Hyper range of stretchy denim from the creative agency 180 Kingsday, based in Amsterdam, takes the viewer on a rollercoaster ride into a new dimension with its new Hyperflex+ range - the first fully flexib...
Tags: Advertising, Paris, Fashion industry, Amsterdam, Stade De France, Nico, Neymar Jr, Emily, Emily Ratajkowski, Franck, Replay, Celebrity Commercials, Gloria J, HyperFlex, NICOLAS BERGERETDOP, SANDRA HAIZESoundNick Smith


Don’t Call It Winter, Call It Spring - Coley Porter Bell Creates New Identity for Aldo Group Fashion Brand

Award-winning global brand and design agency Coley Porter Bell has created a new brand identity for Canadian fashion footwear and accessories brand Call It Spring by Aldo. The brand needed to connect better with its customers, regain its youthful edge and be evolved for the digital age.Call It Spring is Aldo’s less expensive, more accessible offering that targets millennials and it needed to reach them on a deeper level, offering a stronger promise of more than just its products. Coley Porter Be...
Tags: Advertising, Fashion industry, WPP, Ogilvy, Aldo, James Ramsden, Gloria J, Coley Porter Bell, Coley Porter BellIn


Burberry Introduces New Fragrance for Women featuring Cara Delevingne

The new Burberry Her campaign stars British actress and model Cara Delevingne, photographed by Juergen Teller in London.Burberry Her will be available from October 2018 on Burberry.com and at select Burberry boutiques. It will additionally be available at specialty beauty retail and department stores globally and online.ABOUT THE CAMPAIGNCara Delevingne is captured by Jurgen Teller in a series of candid images around her home town of London, and recorded her own rendition of 'Maybe it's because ...
Tags: London, Advertising, Snapchat, Fashion industry, Burberry, Cara Delevingne, Jasmine, Celebrity Commercials, Juergen Teller, Eau de Parfum, Burberrys, Francis Kurkdjian, Gloria J, Instagram View, Jurgen Teller, Francis KurkdjianABOUT


Two Mannequins Have the Night of Their Lives in TBWA/NEBOKO’s New Hudson’s Bay Commercial

Hudson’s Bay is the newest chain of department stores to hit the Netherlands, with 13 stores open now, and another two coming soon. To lead the retail giant’s marketing drive, Amsterdam’s TBWA\NEBOKO has created a campaign to visualise the brand line ‘Everything comes to life at Hudson’s Bay’.The TV commercial follows the story of a male mannequin positioned in the front window of a shop across the road from Hudson’s Bay. One night, he comes to life and decides to break free to visit the place ...
Tags: Featured, Advertising, Fashion industry, Netherlands, Amsterdam, Rob, Hudson, Hudson 's Bay, Bay, TBWA, Nederlands Dans Theater, Chloe, Sauvage, TBWA\Neboko, New Hudson, Gloria J


Yves Saint Laurent Black Opium, A New Call

BETC LUXE AND GENERAL POP CONTINUE THEIR COLLABORATION WITH YVES SAINT LAURENT BEAUTY THROUGH A NEW GLOBAL COMMUNICATIONS CAMPAIGN FOR BLACK OPIUMLaunched in 2014, Black Opium is today ranked 8th in Top World Fragrances. Four years after its launch and to support this success, Yves Saint Laurent Beauty wanted to renew the brand’s communication. To embody this new chapter, a new muse was chosen: Zoë Kravitz. The YSL Beauty Make up ambassadress and American actress was chosen for her charisma and ...
Tags: Featured, Advertising, Fashion industry, BETC, Zoe Kravitz, Zoe, Yves Saint Laurent, Jonas Lindstroem, Yves Saint Laurent Black Opium, Gloria J, BETC Luxe, General Pop, Yves Saint Laurent Beauty, Tyron Lebon


In China, Valentine’s Day is all about designer handbags, not true love | Lucy Siegle

The Qixi festival stems from a simple romantic tale, but luxury brands have made it their ownNews from China: the western celebration of romantic union, Valentine’s Day, has been dumped. It’s not you, it’s me or, rather, it’s a scheduling issue. Falling during Chinese new year, Chinese millennials and Generation Z-ers struggled to make time for it. Perhaps more critically, it wasn’t working for global luxury conglomerates.Instead, taking advice from McKinsey, that well-known enabler of romance, ...
Tags: Fashion, China, Life and style, World news, Retail industry, Valentine's Day, Asia Pacific, Fashion industry, Mckinsey, Lucy Siegle, China Valentine, Qixi


Dolce & Gabbana's Latest Campaign features Eclectic Mix of Fashion Models, YouTubers and Kids with Famous Parents

Dolce & Gabbana's Fall 2018 ad campaign is a swirl of color, textures and unique patterns that die hard fashionistas absolutely love. In true D&G style, The Morelli Brothers are selected to photograph the latest campaign in Rome. The womenswear campaign basically features a tour of Rome with models depicted in front of the Trevi fountain or the Colosseum. You can also see them eating pasta or posing in front of a gelato stand. As well as interacting with street performers dressed up as Ro...
Tags: Advertising, Rome, Fashion industry, Catholic Church, Diddy, Cameron Dallas, Dolce Gabbana, Gabbana, Morelli, Gloria J, Morelli Brothers, Christian Combs Pierce Brosnan, Paris Brosnan Jude Law, Raff Law Gary Oldman, Charlie Oldman


Linen Saree Trend – Tips to style your Linen or Cotton Saree for Party Look

Linen saree fashion trend 2018 – Making a style statement with linen Not very long ago, linen sarees were synonymous to Grandma’s wearing starched linen sarees and making achaar on terrace. Fashion Industry has come a long way from there.... The post Linen Saree Trend – Tips to style your Linen or Cotton Saree for Party Look appeared first on Fashion Mate.
Tags: Deals, Fashion industry, Latest Fashion Trends, Designer Sarees, Indian Fashion Trends, Different ways to drape your saree, Latest blouse pattern fashionable saree, Saree, Linen Sarees Trend, Bell Sleeve Saree Blouse, Cotton Saree Trend, How To Style Linen Saree For Party, Kalamkari Saree Blouse, Latest Saree Blouse, Linen Saree Trend, Saree Blouse Patterns


Bonds and Leo Burnett Melbourne Create 'The Queendom'

New campaign launches the first Women's only release of the Bonds Originals productAfter heating things up in Coober Pedy, Bonds is back with another tongue-in-cheek campaign via Leo Burnett Melbourne. This time they've left the red dirt and men behind for Australia's iconic Blue Mountains, or "Bush Land" as the film cheekily dubs it.Says Emily Small, head of marketing, Bonds: "This range was made for young women and so we were excited to make some content that spoke to them. The brief was to cr...
Tags: Australia, Kingdom, Advertising, Fashion industry, New Zealand, Melbourne, Lucy, Kiwi, Bush, Tom, Daniel, Holly, Leo Burnett, Ilona, Gracie, Chloe


TUMI & Rosario Dawson Celebrate Womanhood In Recent Campaign Edited By Cut+Run's Gary Knight For Agency EP+Co

In today'’s society, women across the world are having to play many different roles to accommodate their lifestyles; professional, mother, wife, friend, innovator, activist and often all of the above. Each part of their persona takes them on a different journey every day, with an even greater need for products that pertain to them all.That'’s why, for the first time ever, TUMI – innovative travel lifestyle brand -- is launching a female-driven global campaign to coincide with the launch of its n...
Tags: Featured, Advertising, Fashion industry, Travel & Tourism, Tumi, Charlotte, Allen, Prague Czech Republic, Rosario Dawson, Gary Knight, Allen Coulter, Damien Van Der CruyssenAudio, EP+Co, Agency EP Co, John CornetteAssociate, Tim KangArt