Posts filtered by tags: Fashion industry[x]


 

Neymar Jr. Show off His 'Spirit' in Latest Campaign for Diesel

Diesel Fragrances and Neymar Jr., accompanied by , give us their definition of bravery for the launch of a new fragrance, “Spirit of the Brave”. Spread in North-America, South-America and Europe, the campaign was launched on May 19th.Within just 10 years, football player Neymar Jr. has become a star. Exposed to millions of fans, journalists and opponents, each of his gestures is photographed, shared and scrutinized, every word he utters gets analyzed and tweeted.So what exactly is being brave w...
Tags: Diesel, Fashion Industry, Neymar Jr


New Fashion Film by JMP and Francesco Cuizza takes Viewers on an Artistic Inner Journey

“In an armour of scars, I fight the illusion of my fears. I’m a warrior.”Warrior with a Crown is the first fashion film co-directed by LA-based photographer and filmmaker JMP and model Francesco Cuizza, signed with Storm Management. Warrior with a Crown takes the viewer on the journey of becoming aware that fear and failure are but manmade illusions. The short film addresses how our need to conquer is just a fight with ourselves, with the journey itself becoming the real conquest. Shot in Malibu...
Tags: La, Advertising, Fashion industry, Jmp, Malibu California, Gloria J, Francesco Cuizza, Ugo Cacciator, Storm Management Warrior, Cuizza, Copenhagen Fashion Film Festival Athens, JMP Cuizza, Francesco CuizzaProducer, James Pereira, Playboi Carti Lil Uzi Vert, Givenchy Vivienne Westwood


Clarks Originals Use Bolder Creative’s Fluid Motion Graphics for SS19 Designs

Footwear brand Clarks Originals has launched two new shoe collections for SS19 with beautifully designed CG motion graphic campaigns. The roll outs unveil the brand’s new ‘White Out Pack’ and ‘Trek’ shoe collections with a series of funky animated films and stills. Bolder Creative were brought on board by Clarks Originals to craft the creative for both campaigns.Launching the brand’s ‘White Out Pack’ range, Clarks’ Kiowa Sport, Trigenic Evo and Trigenic Flex designs were given an innovative upda...
Tags: Advertising, David, Fashion industry, Houdini, Clarks, Gloria J, Bolder Creative, Clarks Originals, Kiowa Sport Trigenic Evo, Scotch Gard Suede, David Farquhason, Clarks TrekBolder, Desert Trek


Eco Shopping to the Masses: Mastercard Launches the PayBag Collection

Mastercard Company announced the launch of the PayBag — a collection of technological bags, which will help users to pay for their purchases even faster and to take care of nature at the same time. The Mastercard Contactless payment chip is built into each bag so that payments can be done without pulling the wallet or smartphone out.Despite the growth of environmental awareness, changes towards conscious consumption in consumer behavior are very slow. For example, only 5% of shoppers intentiona...
Tags: Advertising, Fashion industry, Mastercard, Gloria J, Grey Russia, Mastercard Company, Mastercard Contactless


Summerjax Captures the Bond Between Hailey Bieber and Kelia Moniz for ROXY

To launch the ROXY x Sister collection, ROXY and L.A. production agency Summerjax created an unstudied portrait of female friendship. ROXY was inspired by the bond between two women: ROXY surfer Kelia Moniz and international model Hailey Bieber. Kelia, whose endearing nickname is “Sister,” is a two-time world longboard champion and Hailey’s best friend. For the shoot on Kelia’s native Oahu, Summerjax partnered with New York-based artist Joe Termini, Kelia’s husband and a close friend of Hailey’s...
Tags: New York, Featured, Advertising, Fashion industry, Roxy, Hailey, Kelia Moniz, Celebrity Commercials, Todd Saunders, Kelia, Hailey Bieber, Hailey Bieber Kelia, Oahu Summerjax, Joe Termini Kelia, Lauren Franklin, Dave HomcyEditor


Clash De Cartier Featuring Kaya Scodelario

A clash of attitudes. Introducing the new jewelry signature Clash de Cartier in a film starring Kaya Scodelario, the British actress who masters the art of duality.CREDITSAdvertised brand: CARTIER JEWELLERYAdvert title(s): CLASH DE CARTIERAdvert type: FILMAdvertising Agency: CARTIER IN-HOUSEAgency website: https://www.cartier.com/Agency Twitter account: https://twitter.com/CartierExecutive Creative Director: Director: GORDON VON STEINERModel: KAYA SCODELARIOMusic: BILLI IDOL " DANCING WITH MYSE...
Tags: Advertising, Fashion industry, Cartier, Celebrity Commercials, Kaya Scodelario, Neel Majumder, Billi, Sylvia S, Clash de Cartier, GORDON VON STEINERModel


Olivia Wilde Wants to Make Used Clothes Cool (and Keep Them Out of Landfills)

Thrifters know: Not all used clothes are cute. Finding those hidden treasures among the racks of clothes at their local consignment shop can be tiring. Now, actress Olivia Wilde is trying to make our lives a bit easier by finding the cute used clothes for us and adding a little extra to them as part of her new…Read more...
Tags: Science, Sustainability, Fashion industry, Olivia Wilde, Used Clothes, Conscious Consumer


Revealed: women making clothes for west face sexual abuse

Study finds workers in Vietnamese factories have been harassed, groped and even rapedFemale factory workers producing clothing and shoes in Vietnam – many probably for major US and European brands – face systemic sexual harassment and violence at work, the Observer can reveal.Nearly half (43.1%) of 763 women interviewed in factories in three Vietnamese provinces said they had suffered at least one form of violence and/or harassment in the previous year, according to a study by the Fair Wear Foun...
Tags: Human Rights, US, World news, Fashion industry, Global development, Vietnam, Inequality, Sexual Violence, Fair Wear Foundation, Women's rights and gender equality


#UnravelHate Campaign Transforms “MAGA” Hat into a Symbol of Acceptance

A new campaign for Toronto-based clothing brand Peace Collective, literally unthreads the negative symbolism of the MAGA hat and transforms it into a symbol of acceptance.The four words emblazoned in white across a red baseball cap have become an iconic symbol in politics since they first appeared in late 2016. What began as a campaign slogan is now difficult to separate from increasingly anti-immigrant and anti-minority views and policies. The hat has grown to become a representation of the di...
Tags: Featured, Advertising, Toronto, Uganda, Canada, Fashion industry, Victor, Cori, Zulu Alpha Kilo, Maga, Peace Collective, UnravelHate for Toronto, Roman Hessary, Aorwa, WoodGreen Community Services a United Way, Canada About Peace CollectivePeace Collective


Kylie Jenner's makeup makes her the world's youngest billionaire

Youngest of the Kardashian-Jenner reality TV family tops Mark Zuckerberg by two yearsKylie Jenner, the youngest member of the Kardashian-Jenner American reality TV family, has become the youngest ever billionaire at the age of just 21.Jenner, who grew up under the watch of TV cameras filming Keeping Up with the Kardashians, was on Tuesday admitted to the “nine-zero” fortune club by Forbes. The business magazine ranked Jenner as the world’s 2,057th richest person, and crowned her the “youngest ev...
Tags: Facebook, Mark Zuckerberg, Business, Fashion, Makeup, Life and style, Fashion industry, Kardashians, Rich lists, Kylie Jenner, Jenner, Forbes, Kardashian Jenner


Production of fedora hats - in pictures

Borsalino’s prized felt hats are handmade by 80 workers in its Piedmont factory, using hot water, steam and craftsmanship to transform rabbit fur into highly prized creations. Continue reading...
Tags: Europe, Business, Photography, Fashion, Life and style, World news, Art and design, Fashion industry, Italy, Manufacturing sector, Piedmont


Saint Laurent takes inspiration from Deneuve for Paris

Creative director Anthony Vaccarello’s show projects a ‘sophisticated, liberated spirit’A month to the day after Catherine Deneuve auctioned 130 of her one-of-a-kind Yves Saint Laurent pieces for €1m (£860,000) at Christie’s in Paris, it seems apt that his label’s autumn/winter 2019 show in the French capital should be inspired by the actor.Deneuve was joined by two more of the house’s forever muses, Betty Catroux and Bianca Jagger (specifically in the 1980s), and their “sophisticated and libera...
Tags: Europe, Fashion, France, Life and style, World news, Paris, Fashion industry, Catherine Deneuve, Fashion Weeks, Paris Fashion Week, Christie, Laurent, Saint Laurent, Yves Saint Laurent, Bianca Jagger, Deneuve


Workers making clothes for Australian brands can’t afford to eat, Oxfam reports

Women in Bangladesh and Vietnam working for Big W, Kmart, Target and Cotton On earning 51 cents an hourWomen in Bangladesh and Vietnam making clothes for the $23bn Australian fashion industry are going hungry because of wages as low as 51 cents an hour, an Oxfam report has found.The aid group interviewed 470 garment workers employed at factories supplying brands such as Big W, Kmart, Target and Cotton On, and found 100% of surveyed workers in Bangladesh and 74% in Vietnam could not make ends mee...
Tags: Fashion, Women, Australia news, Poverty, Asia Pacific, Fashion industry, Slavery, Bangladesh, Oxfam, Vietnam, Kmart Target


Australian fashion brand workers earning 51 cents an hour, Oxfam reports

Women in Bangladesh and Vietnam making clothes for Big W, Kmart, Target and Cotton On receive ‘poverty wages’ and can’t afford to eatWomen in Bangladesh and Vietnam making clothes for the $23bn Australian fashion industry are going hungry because of wages as low as 51 cents an hour, an Oxfam report has found.The aid group interviewed 470 garment workers employed at factories supplying brands such as Big W, Kmart, Target and Cotton On, and found 100% of surveyed workers in Bangladesh and 74% in V...
Tags: Fashion, Women, Australia news, Poverty, Asia Pacific, Fashion industry, Slavery, Bangladesh, Oxfam, Vietnam, Kmart Target


SK-II Aims to Inspire Millions of Chinese Women to Take the First Step to Overcome Marriage Pressure

Fresh out of Chinese New Year, global prestige skincare brand SK-II premieres an online documentary film that further broaches the topic of marriage pressure with an emotional appeal to single women worldwide – “Meet Me Halfway”.An extension of the SK-II’s ongoing #changedestiny philosophy, “Meet Me Halfway” follows the real-life stories of three young single Chinese women as they bravely take on the daunting first steps of reaching out to their parents after years of avoiding and not returning ...
Tags: Verizon, Featured, China, Advertising, US, Fashion industry, Annie, Forsman & Bodenfors, SK-II, Victor Magro, Sandeep Seth, Susanna Fagring My Troedsson Abbe HaleAccount, Hongi Luo Patrik DanrothArt, John BergdahlCopywriter, Joakim LabraatenPR, Amat LevinDesigner


Production House Good People Delivers with Provocative and Questioning New Spot for Diesel

Diesel's latest ad campaign takes a questioning look into the world of celebrity and paid influencers. For its spring 2019 ad campaign, fashion the label decided to have social media celebrities such as Instagram fashionistas, @kristennoelcrawley and @eliasriadi mixing along with ordinary people to appear in a series of pictures and short videos, which look at today’s social media landscape from a new, upturned perspective.With this in mind, Diesel took aim at the clichés of social media by emp...
Tags: Featured, Advertising, Fashion industry, Diesel, Publicis, Good People, Publicis Milan, Mihnea Gheorghiu, Thiago Cruz, Constanza Rossi Eddy Guimaraes, Vinicius Dalvi, Abdullah Fareed, Mahmoud ShoukriArt, Lionel SoriaCopywriter, James AndrewsIllustrator, Ali Ali Dop Pierre Mouarkech


Climate protesters disrupt London fashion week by blocking roads

Extinction Rebellion calls for British Fashion Council to declare climate emergencyProtesters from the environmental action group Extinction Rebellion are disrupting London fashion week to urge the British Fashion Council to declare a climate emergency.A group with a banner saying “rebel for life” blocked the road outside Victoria Beckham’s show at Tate Britain for about half an hour, holding up Mercedes cars provided for the event. Continue reading...
Tags: Business, Fashion, London, Protest, Climate Change, Environment, Life and style, UK News, Retail industry, Ethical and green living, Fashion industry, Victoria Beckham, Mercedes, Tate Britain, Environmental Activism, London Fashion Week


Climate protesters take action to disrupt London fashion week

Extinction Rebellion calls for British Fashion Council to declare climate emergencyProtesters from the environmental action group Extinction Rebellion are disrupting London fashion week to urge the British Fashion Council to declare a climate emergency.A group with a banner saying “rebel for life” blocked the road outside Victoria Beckham’s show at the Tate Britain for about half an hour, holding up the Mercedes Benz sponsored London fashion week cars. Continue reading...
Tags: Business, Fashion, London, Climate Change, Environment, Life and style, UK News, Retail industry, Ethical and green living, Fashion industry, Victoria Beckham, Tate Britain, London Fashion Week, Fashion Weeks, Mercedes Benz, British Fashion Council


TOPSHOP Focus on Stand Out Stories in New Denim SS19 Commercial

Today, TOPSHOP release a new commercial for their denim SS19 range to promote the unique personalities of the women that wear their denim, centred around the slogan, ‘FIT IN STAND OUT’The 1’20” film was directed by COMPULSORY’s Taz Tron Delix. Five diverse women tell the stories of what makes them stand out from the crowd. Casually showcasing the denim that they love, they reveal unique personal experiences and stories that have made them who they are.With a minimalist white set and limited prop...
Tags: Topshop, Advertising, Fashion industry, Cameron, Jonny, Kadri, Alex Gregory, Gloria J, COMPULSORY, Ruben Woodin Dechamps Taz, Pandora LennardDirector, Ruben Woodin, Rachel WoodSteadicam, James BurgessGaffer, Greg KrzeszowiecElectrician, Simon Mills Dan


Cara Delevingne Strips Down for Balmain's 2019 Spring-Summer Campaign

strips down for the spring-summer 2019 campaign, Naked Truth, from Balmain. Posing alongside designer Olivier Rousteing, the model and actress wear no top in a black and white image. In the second image, Cara wears no clothes while showing off her tattoos.CREDITSAdvert Title: Naked TruthAdvertiser: BalmainMedia: PrintIndustry: ClothingModel: Cara Delevingne & Olivier RousteingPhotographer: Dan BeleiuExecutive Creative Director: Neel MajumderPublished: February 2019 ( = win...
Tags: Advertising, Fashion industry, Cara Delevingne, Balmain, Olivier Rousteing, Cara, Celebrity Commercials, Neel, Gloria J, Neel Majumder, Balmain Posing, Cara Delevingne Olivier RousteingPhotographer, Dan BeleiuExecutive


Sensual & Hypnotic Campaign for Coco de Mer by Creative Director Neel Majumder

Synopsis: The concept and embroidery designs focus specifically on a study into the sexually metaphorical use of fruit and flora for expressions of sensuality, temptation, and seduction. The concept interprets a study into Botticelli’s infamous ‘Primavera’, a hypnotic allegory based on the lush growth of Sprint.Photographer Rankin & Eminent Creative director Neel Majumder, channels the work of the Italian Renaissance for Coco de Mer’s spring-summer 2019 campaign. The UK-based lingerie brand cele...
Tags: UK, Advertising, Fashion industry, Ellen, Rankin, Botticelli, Sandro Botticelli, Coco de Mer, Gloria J, Neel Majumder, Anna Hughes, Hypnotic Campaign for Coco de Mer, Sprint Photographer Rankin Eminent Creative, Ishioma Okenmor Elle Dowling, Nicola Kenney, Marco Antonio Hair


Dior Forever for Christian Dior featuring Natalie Portman

Introducing Christian Dior Diorskin Forever Foundation featuring 24-hour wear in two new velvet and luminous finishes: matte and glow. With the new release, Dior has created a Dior Skin Forever film with actress Natalie Portman.CREDITSCampaign: Dior ForeverAdvert Title: Dior Forever.Industry: CosmeticPhotography - David Sims Executive Creative Director: Neel Majumder.Dior Creative Director - Peter Philips Dress Design - Maria Grazia Chuiri Published: January 2019. ( = window....
Tags: Featured, Advertising, Fashion industry, Dior, Natalie Portman, Christian Dior, Peter Philips, Celebrity Commercials, Neel Majumder, Christian Dior Diorskin Forever Foundation, CosmeticPhotography David Sims, Maria Grazia Chuiri


Menswear evolves in new ways at Versace and Marni in Milan

Donatella Versace stressed men’s ‘greater freedom to express themselves’, while Francesco Risso celebrated ‘the new youth’“Daring” is how Donatella Versace describes today’s man – or at least the man who wears Versace. At the brand’s menswear show in Milan on Saturday evening, the designer showed a heady mash-up of textures, prints and palettes to the soundtrack of Supermodel (You Better Work) by drag queen RuPaul – highlighting that in 2019, men have more freedom than ever to express themselves...
Tags: Europe, Fashion, Milan, Life and style, World news, Ford, Fashion industry, Italy, Prince Of Wales, Fashion Weeks, Milan Fashion Week, Versace, Rupaul, Donatella Versace, Marni, Gianni


Messika Jewelry Gets Festive with Gigi Hadid

Messika gets festive with the launch of its Holiday 2018 campaign with new set of Diamond jewelries,named NEO Jewelry. Gigi wears the Sharâzâd hand bracelet and ear cuff as well as the Eternal Soul necklace and ring. For beauty, she wears winged eyeliner with mussed hair.CREDITSAdvertised brand: Messika Jewelry Title : Neo JewelryMedia : FilmPhotographer: Mert & Marcus Model: Gigi HadidExecutive Creative Director: Neel MajumderPublished: December, 2018 ( = ...
Tags: Featured, Advertising, Gigi, Fashion industry, Gigi Hadid, Celebrity Commercials, Neel, Messika, Gloria J, Messika Jewelry, Mert Marcus Model


Director Nathini Van Der Meer Explores a Nomadic Culture Revolution in Latest MCM Mobility Campaign

Director Nathini Van Der Meer 's recent film for MCM Worldwide’s Mobility campaign explores a nomadic culture revolution. For the iconic leather goods brand, Nathini positions fluid human movements against an architecturally unique background. Using real dancers instead of models, her exploration of motion and shape reveals the products in a left-of-center and innovative way.  Freedom of expression is largely tied to freedom of movement; it is only when we have both that we—...
Tags: Berlin, Advertising, Fashion industry, Bmw, Joshua Tree, MCM, Daniel Müller, Gloria J, MCM Worldwide, Mutt Film, Nathini Van Der Meer, Nathini, Johannes Waltermann, Alexander Kilian, Lucy Cabrera Pedroso, Estelle Thea Styling


Bullitt's Shelley Lewis Directs Zappos Campaign for Agency Plan A

Bullitt Director Shelley Lewis worked with agency Plan A in the creation of four charming and colorful spots for Zappos that showcase the retailer’s renowned customer service. Highlights include free shipping, a yearlong return window, 24/7 customer support, and a judgment free zone should you forget someone’s birthday.The campaign, the first for Zappos via Plan A, can be viewed here: CREDITSClient: ZapposAgency: Plan AManaging Director: Zara MirzaChief Creative Officer: Scott CarlsonDirector of...
Tags: Featured, Advertising, Fashion industry, Zappos, Zara, Plan A, Martin, Philip Loeb, Shelley Lewis, Zappos Campaign for Agency Plan A. Bullitt, Scott CarlsonDirector, Cheri AndersonSenior, Kristofer DelaneyProducer, Winslow DennisAccount, Dominick RomeoProduction Company, Shelley LewisExecutive


Beautiful Belle Film for Estee Lauder featuring Grace Elizabeth

Say yes to now with Beautiful Belle. Check out the campaign for Estee Lauder's newest fragrance, starring Grace Elizabeth. The scent is an irreverent blend of Lychee, Orange Flower, Gardenia and Marzipan Musk, spiriting you away and transforming your senses on your big day—or any day. Love Breaks All Rules, so why shouldn’t you?CreditsAdvert title: Beautiful BelleCampaign Name: Love Breaks All RulesAdvertised brand: Estee LauderMedia: FilmExecutive Creative Director: Neel MajumderMode: Grace Eli...
Tags: Advertising, Fashion industry, Estee Lauder, Bmg, Goldfrapp, Neel, Gloria J, Grace Elizabeth, Belle Film for Estee Lauder, Lychee Orange Flower Gardenia, Marzipan Musk, Estee LauderMedia, Grace Elizabeth Arthur KulkovSong


Honey Birdette’s Guide To Christmas Campaign

Tis the season to be naughty… Australian lingerie label Honey Birdette invites you to indulge in your most playful Christmas ever with the launch of their 2018 holiday campaign, Honey B’s Guide to Christmas. Set in the North Pole, the campaign follows Santa’s saucy little helper, Kristina Sheiter as she shares Honey Birdette’s secret rules for a racy Christmas while bound in the label’s decadent holiday styles and thigh high stockings.Featuring 11 new collections; including corsets, playsuits, r...
Tags: Usa, UK, Featured, Australia, Advertising, Fashion industry, Santa, Honey Birdette, Kristina Sheiter, Birdette, ABOUT HONEY BIRDETTE Honey Birdette, Eloise Monaghan


Payless Rebrands as “Palessi” for Fashion Influencer Prank

Advertising agency DCX Growth Accelerator has created a campaign on behalf of budget shoe retailer Payless that aims to dramatically change perceptions of the brand. It documents how Payless created a fake luxury store named “Palessi,” filled it with Payless shoes that normally retail between $19.99 and $39.99 and managed to sell these shoes to fashionistas for prices up to $640.The campaign launches with a :30 spot in English and Spanish followed by :15 and :06 spots each featuring a real-world...
Tags: Usa, Advertising, Fashion industry, Jonathan, Doug, Tommy, YouTube FaceBook Instagram, Payless, Scott Bravo, DCX, Peter Holcomb, Doug Cameron, Palessi, DCX Growth Accelerator, Sara Couch, BET Bravo ION Lifetime MTV TBS Telemundo


Bundle Up for the Dig: Dickies Traverses ‘The Frozen Tundra’ at Lambeau Field

The residents of Green Bay know a thing or two about The Frozen Tundra. And when the white stuff sticks and the wind howls, citizens hearty and heartfelt know it is time for the Dig Out at Lambeau Field. Lambeau’s “The Frozen Tundra” nickname was inspired by the Ice Bowl between the Packers and the Dallas Cowboys in 1967. It’s kismet, perhaps, that Dallas-based Lucky Post contributed to the new Dickies campaign that pays homage to an annual act of team love by a Wisconsin town where football leg...
Tags: Advertising, Fashion industry, Dallas Cowboys, Wisconsin, Dallas, Anderson, Green Bay, Packers, Lambeau Field, Scottie Richardson, Neil Anderson, Lucky Post, Gloria J, Dickies, Selvarajan, Lambeau Field Lambeau