Posts filtered by tags: Fender[x]


The CEO of guitar icon Fender says the company was looking into an abyss when the coronavirus hit — but now the company expects record 2020 sales

Este Haim of the eponymous LA band Haim checks out an American Professional II bass. Fender The coronavirus pandemic and national lockdowns spurred a much-needed revival of the guitar business. Fender had been on track to post robust 2020 sales, but in March it had to idle its factories in the US and Mexico. Unexpectedly, demand for guitars skyrocketed, and now CEO Andy Mooney figures this year could set a record for sales. Visit Business Insider's homepage for more stories. Fender CEO And...
Tags: Music, Mexico, La, US, Trends, Nike, Guitars, Haim, Fender, Mooney, Andy Mooney, Tech Insider, Stratocaster, Matthew DeBord, Este Haim, Leo Fender

Shawn Mendes Debuts Custom Fender Guitar for Charity

Shawn Mendes is teaming up with Fender Guitars for the creation of his own branded model — the Shawn Mendes Foundation Musicmaster. The stylish electric six-string offers a fresh take on a classic Fender design from 1965, a variant of the guitar’s duosonic model. The front and back of the guitar is stylishly designed with […]
Tags: News, Fender, Shawn Mendes, Shawn Mendes Foundation

How the pandemic opened up the creative floodgates for this veteran punk rocker

While life before the pandemic was very busy for Long Beach musician, writer and filmmaker Frank Meyer, staying at home has turned out to be a creative boon for the guitarist and frontman of the veteran punk rock band The Streetwalkin’ Cheetahs. Stuck in his two-bedroom apartment since March with his computer, a keyboard and a bunch of guitars and amps, Meyer has written and released several new songs in the past few months, including one all-star filled tune inspired by the coronavirus pandemic...
Tags: Europe, La, Sport, Things To Do, Soccer, Long Beach, Meyer, SoFi, Fender, Melvins, Inglewood, Petco Park, Redd Kross, Coakley, James Williamson, Derek O Brien

Fender Play Foundation partners with LAUSD for tuneful summer class for students

Education became music time for students in Los Angeles Unified School District grades 6-8 this summer thanks to Fender and Fender Play Foundation. About 1,000 students participated in an almost six-week summer music enrichment program after receiving musical instruments and Fender Play subscriptions to learn to play acoustic, bass or electric guitar or ukulele. LAUSD Superintendent Austin Beutner reached out to the company about partnering for a class. Parents learned about the program through ...
Tags: Business, News, Education, Los Angeles, Sport, Soccer, Lausd, Local News, Fender, Carson, San Fernando Valley, Fullerton, Austin Beutner, Beutner, Music Education, Bryce Vine

Brand Moves for Thursday June 18

Sixteen weeks ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis. What’s now becoming clear is that the current climate is one of near-perpetual disruption. So we made the decision to keep on telling the stories of inspiring brand leadership and strategy amid the latest crises in an anxious world. Our goal remains the same: to provide an up-to-the-minute source of information, inspiration and insight on brand moves...
Tags: UK, New York City, Advertising, General Motors, Netflix, United States, Ireland, World Health Organization, Silicon Valley, WeWork, Mars, Pepsico, Black Lives Matter, Aa, Black, Reed Hastings

Bonamassa Raising Money for COVID-19-Affected Musicians

Joe Bonamassa, at age 12, in 1989, opened for B.B. King. Imagine: not only was he 12 but there he was, playing guitar ahead of one of the guitar-playing greats. That worked out well. Bonamassa has become something of an axe-wielding phenomenon in the 30 years since. Speaking of the situation that COVID-19 has brought … Continue reading Bonamassa Raising Money for COVID-19-Affected Musicians → Read more at Glorious Noise...
Tags: Charity, Shorties, Volkswagen, Fender, Joe Bonamassa, Bonamassa, COVID

Fender’s new Acoustasonic Stratocaster is the guitar for people who want it both ways

Fender today launched a radical new version of the world’s most popular guitar in the form of an acoustic-electric beast called the “Acoustasonic Stratocaster.” The Acoustasonic series is Fender’s latest take on the acoustic-electric guitar. In essence, it’s an acoustic guitar that looks like a Strat – you can play it out in the woods around a campfire completely unplugged just like a Dreadnought or any other regular old six-string strummer. And, like other acoustic-electrics, you can also plug ...
Tags: Startups, Fender, Insider, Plugged, Acoustasonic Stratocaster

Meet The Fender Stratocaster 1 & The Supercar That Inspired It

The ultra-sleek Fender Stratocaster 1 is inspired by and modeled after the Saleen S1.A gorgeous red, the guitar is the work of Fender Principal Master Builder Ron Thorn. Decisions, decisions! We are not sure which one we like more: the car or the guitar! At first it might seem like an odd paring, a guitar company in collaboration with a boutique car outfit, but in the case of Fender and Saleen, it makes a certain amount of sense. During the recent National Association of Musical Merchants ...
Tags: General Motors, Ford, Autos, Fender, Thorn, Namm, Ron, Ronnie, Detroit Auto Show NAIAS, Jeff Beck, Steve Saleen, Fender Custom Shop, Saleen, Car Talk, Stratocaster, Leo Fender

NAMM 2020: Get ready for thousands of instruments, high-tech gadgets and 120,000 people in Anaheim

Brightly colored polished instruments, stereos, microphones and computers showing off high-tech software programs filled up tables inside a hall at the Anaheim Convention Center as hundreds of people crowded around, snapping photos on their smartphones for Instagram and beyond. Los Lobos performs during the media preview at The NAMM Show in Anaheim, CA, on Wednesday, Jan. 15, 2020. (Photo by Jeff Gritchen, Orange County Register/SCNG) Jared James Nichols performs a the Gibson booth during ...
Tags: Sport, Things To Do, Soccer, Italy, Joni Mitchell, Tuscany, Fender, Los Lobos, Namm, Anaheim, Juanes, Los Angeles County, Gloria Gaynor, Wagner, Gibson, Orange County Register

This $350 Fender guitar might just be the best value in the entire music market

Fender's Squier line of electric guitars has long been seen as a great entry point for new players. A lot of guitarist assume that these "beginner" instruments are just a stop on the road to a "real" Fender. But the Classic Vibe Squier series offers something special: incredible quality, incredible value, and throwback setups to previous eras. I tested a Squier Classic Vibe '70s Stratocaster and was blown away by the quality and playability of the guitar. Visit Business Insider's homepage for ...
Tags: Asia, Indonesia, Mexico, US, Trends, Vox, Fender, Marshall, Hendrix, MIM, Fullerton, Gibson Les Paul, Squier, Stratocaster, Squiers, Strats

Fender is continuing to grow its digital business by professionalizing online music instruction

Fender has launched Fender Songs, its latest digital product. Fender Songs joins Fender Play, Fender Tune, and Fender Tone to form a suite of online music tools. Fender CEO Andy Mooney called Fender Songs the 73-year-old company's "next logical" step as it seeks to grow its business. Visit Business Insider's homepage for more stories. The Fender Musical Instruments Corporation has been around for over 70 years. But in the past few, it's entered a lively new phase of business, under the leader...
Tags: Bruce Springsteen, Trends, Nike, Jimi Hendrix, Walt Disney Company, App Store, Eric Clapton, Fender, Mooney, Andy Mooney, Fender Play, Fender Musical Instruments Corporation, Andy Mooney Fender, Mooney Fender Songs

Fender Squier Mini Strat for just £123!

Do your kids fancy learning guitar but when you ask they say “I want a Fender!”, well here’s your answer. For just £123 you can grab this 3/4 size Squier Stratocaster and that’s Christmas sorted! .btn-image { width: 222px; height: 39px; display: inline-block; text-decoration: none; background-size: cover; background-position: 0 0; background-repeat: no-repeat; background-image: url('
Tags: Amazon, Music, Kids, Children, Cheap, Youth, Christmas, Gift, Brand, Equipment, Birthday, 100, Mini, Bargain, Player, Beginner

Fender is celebrating the final season of 'Game of Thrones' with 3 custom-made electric guitars, and there's one for each of the main houses

Fender has created a trio of Custom Shop guitars to celebrate "Game of Thrones." The axes are based on iconic Fender designs and will sell for $25,000-$35,000. The collaboration is the result of Fender's guitar-playing CEO connecting with the guitar-playing showrunner of "Game of Thrones." Visit for more stories. If you wanted to come up with an epic book series and TV show that would appeal to fans of heavy metal and progressive rock, you'd probably create "Game of Thro...
Tags: Hbo, California, Trends, Jimi Hendrix, House, Jaguar, Hulu, Fender, Télé, George R R Martin, Westeros, Weiss, Custom Shop, Andy Mooney, Stratocaster, Weiss Fender

Guy Built A Fender Stratocaster-Styled Electric Guitar Out Of 1,200 Colored Pencils

Burls saw a lot of people online making bowls out of colored pencils and decided to take it up a notch. He built a Fender Stratocaster-styled electric guitar out of 1,200 colored pencils. “This was my first guitar I’ve ever built but I am more than satisfied with how it turned out,” Burls said. The colored pencils cost him around $120. All the guitar hardware he said he already... Source
Tags: Design, Diy, Electric, Guitar, Fender, Craftsman, Stratocaster, Fender Stratocaster Styled Electric Guitar Out Of, Burls

Playlist: The Playlist: Vampire Weekend’s Plucky Return, and 15 More New Songs

Hear tracks by Phoebe Bridgers and Conor Oberst, Dua Lipa, J. Cole and others.
Tags: News, Jazz, Florence and the Machine, Florence, Fender, Joe, J Cole, Phoebe Bridgers, Wayne, Fisher, Michaels, Conor, Welch, Lovano, LIPA, Oberst

Fender’s Acoustasonic Telecaster does electric/acoustic double duty

The electric guitar has been floating around in some form or another since the early 30s. But given how much the instrument dominated the music landscape for the latter half of the 20th century, interesting innovations don’t really come along too often. Fender’s models are probably the most iconic of the bunch, and the company’s found most of its successes sticking to what works. In recent years, however, the American guitar manufacturer has been looking for ways to broaden its appeal as roc...
Tags: Hardware, California, Tech, Guitar, Fender, Fender Acoustasonic Noiseless

Fender’s Acoustasonic guitar uses advanced tech to become a tonal chameleon

From shredding distortion to a soft and supple fingerstyle, Fender's latest guitar innovation is an acoustic/electric hybrid that allows guitar players to dial in the widest possible range of tones. The post Fender’s Acoustasonic guitar uses advanced tech to become a tonal chameleon appeared first on Digital Trends.
Tags: Music, News, Trends, Guitars, Fender, Fender Acoustasonic

Fender have reinvented their guitars on the advice of musicians

Fender’s new line of American Performer guitars updates their American Special range which they’ve worked closely with performing musicians for guitars tailored to guitarists. Fender have been working closely with performing artists to update their American Special range. Their new American Performer series, aptly named from it’s performers inspiration, follows two years of refining the design of their famous Stratocaster and Telecaster guitars whilst iconic designs like the Jazzmaster and M...
Tags: Music, Hollywood, Equipment, Artists, Musicians, Line, Guitar, Mustang, Fender, Range, Updated, Telecaster, Improvements, Stratocaster, Performer, Justin Norvell

Fender listened closely to working musicians to update its US-made, American Performer guitars

Fender has substantially updated its American Performer lineup, formerly known as American Special. The new line is the entry point to Fender made-in-USA instruments and now includes basses in addition to guitars. The American Performer line was developed with significant input from performing artists. A Fender guitar can be obtained for a very reasonable price, but for many players, it's the American-made instruments that are the beginning of their serious journey into the 72-year-old brand....
Tags: Usa, Hollywood, US, Trends, Mustang, Fender, Norvell, Stratocaster, Justin Norvell, Stratocaster Norvell, New Yosemite

Fender’s Meteora guitar is a Parallel Universe Jazzmaster

Fender’s Parallel Universe range takes Fenders iconic sounds and shapes and recreates them in bold and unique new designs that will grab your eyes then grabs your eyes. Possibly the most striking of Fender’s new, aptly named, Parallel Universe range of guitars for 2018 is the Meteora. It’s offset design seems familiar at first but the harder you look the more you see how this bottom heavy guitar is nothing like what you’ve seen before. You can see inspirations from all over Fender’s storied ...
Tags: Music, Equipment, 2018, Limited Edition, Electric, Guitars, Guitar, Fender, Meteora, Télé, Musician, Custom Shop, Parallel Universe, Guitarist, Jazzmaster, American Professional Tele

Half of New Guitar Players Are Women, Fender Study Finds

Fender has released a new study that shows women comprise 50% of new guitar players in the United States and the United Kingdom. The guitar manufacturer consulted with Daniel Levitin, a neuroscientist and musician, for the study, which found that half of “all beginner and aspirational players” are women. Fender’s CEO Andy Mooney said the […]
Tags: News, United States, United Kingdom, Fender, Daniel Levitin, Andy Mooney

Fender has discovered that guitars aren't just for rock stars anymore — and they could help your mind stay young as you age

Fender partnered with a research consultancy and a neuroscientist to learn about guitar players. The results of that research suggest that playing guitar could contribute to well-being. A surprising number of new guitar players have no rock-star ambitions whatsoever. Fender has also gathered interesting data from its Fender Play online learning system, which launched last year. When it comes to guitars, and electric guitars in particular, no company is bigger than Fender. The 72-year-old comp...
Tags: UK, US, Trends, Jimi Hendrix, Netflix, United Kingdom, Eric Clapton, Fender, McGill University, Mooney, Daniel Levitin, Andy Mooney, Levitin, Fender Play

2018 VW Passat Review: Fun, Fuel Efficient & Simple

When buyers are looking for a new sedan, they might think about the the top-selling Toyota Camry and popular Honda Accord. But the German-born Volkswagen Passat is usually forgotten about. It gets overlooked because it’s not flashy, but it is efficient, and does nearly everything well. This week, we drove the top-trim 2018 Volkswagen Passat 2.0T SEL Premium. What’s New For 2018 A 2.0-liter four-cylinder TSI powerplant replaces the previous 1.8-liter engine. A new GT trim level debuts ...
Tags: Apple, Review, Autos, Toyota, Epa, Volkswagen, Car Reviews, Android Auto, Fender, Premium, TSI, Volkswagen Passat, Denis Flierl, VW Passat, SEL, 2018 Volkswagen Passat 2.0T SEL

Rare Fender Acoustic Jazzmaster JZM Deluxe Love it or hate it, Fender makes acoustic versions of their electric icons. I'm not a big fan, but I understand the appeal. That said, I have some love for this abomination.  It's got a "so ugly it's cool" thing going on.I'll have to do some research and find out just exactly how rare this JZM Deluxe really is.R.W. Haller © 2018, Guitarz - The Original Guitar Blog - the blog that goes all the way to 11!Please read our photo and content policy. {{ Guitarz - gui...
Tags: Guitars, Fender, Acoustic, Haller, Jaguar/Jazzmaster, Ugly Guitars

Learn the bass with Fender’s new online course

Fender are expanding their Fender Play tuition series with bass lessons for budding bassists to hone their chops. Fender have added bass lessons to Fender Play, the third instrument available to learn through the online tuition course joining guitar and ukulele. The lessons will teach viewers a range of styles and artists techniques with lessons covering influences from James Brown, Curtis Mayfield, Maroon 5, Bob Marley, and others. The Fender Play courses offer up bite-sized lessons which p...
Tags: Music, Hollywood, Techniques, Learn, App, Play, Software, James Brown, Bob Marley, Tuition, Bass, Guitar, Lessons, Fender, Berklee College of Music, Institute

The War On Drugs’ Adam Granduciel Talks About His Fender Jazzmaster

To celebrate the 60th anniversary of Fender's iconic Jazzmaster guitar, musicians are sharing their stories and experiences for the "Offset Guitars" video series. My Bloody Valentine’s Kevin Shields showed off his Jazzmaster collection in July, and today Fender sits down with the War On Drugs' Adam Granduciel. More »
Tags: Video, Music, The War On Drugs, Fender, Kevin Shields, Adam Granduciel

Fender’s latest Parallel Universe guitar makes Telecaster’s sparkle

Fender have been launching a bunch of quirky hybrids in their new Parallel Universe range to re-enliven the guitar industry and their latest actually seems quite good! Fender have launched a limited line of their newest guitar to join their wacky 2018 line of new guitars. The Limited Edition Tele Thinline Super Deluxe combines the beautiful semi-hollow design of their classic Tele Thinline with a gorgeous (or garish – subjective) bright orange finish and silver sparkling pickguard. The guita...
Tags: Music, Equipment, Limited Edition, Player, Guitar, Fender, Télé, Musician, Deluxe, Pickups, Telecaster, Parallel Universe, Guitarist, Thinline, American Professional Tele Deluxe Bridge, Jazz Tele

My Bloody Valentine’s Kevin Shields Shows Off His Jazzmaster Collection

Fender is celebrating the 60th anniversary of the Jazzmaster by talking to musicians who love the guitar. One of those musicians is My Bloody Valentine's Kevin Shields, who gave a rare video interview from his studio in Ireland to talk about his experiences with Fender over the years. He talks about a lot … More »
Tags: Video, Music, Ireland, Fender, Valentine, My Bloody Valentine, Kevin Shields

Fender reveal their sexy new Player series of guitars

Timeless designs, iconic sound and style. Built on the foundation of legends, the Player Series makes it easy to start your musical legacy with authentic Fender tone and feel. Fender have revealed their new Player series of guitars featuring 21 new guitars and basses which Fender promise have been updated for new generations. Their new made-in-Mexico series will replace their current Standard Series also made in Mexico. The new series will feature Alnico pickups which provide the authentic Fen...
Tags: Music, Mexico, US, Equipment, Body, Jaguar, Precision, Guitars, Player, Series, Bass, Guitar, Fender, Mexican, Neck, Pickups

Julian Cope's Squier "Fake Fender" Jazz Bass listed for sale on eBay UK I'm a big fan of Julian Cope, so when I saw this listing  on eBay UK for his "Fake Fender" Jazz Bass (actually a re-badged Squier circa 2004), it made me sit up and take notice.To quote from the auction listing: Here for auction is a bizarre experimental Squier Jazz bass from about 2004/5. The item was inherited by singer/author Julian Cope, who removed the original pick-ups and added several different types during his years of ownership. Why? The body of the bass is so h...
Tags: UK, Guitars, Bass, Fender, Wilson, Squier, Modifications, G L Wilson, Julian Cope, Celebrity Guitars, Jazz Bass, Squier Fake Fender Jazz Bass, Fake Fender Jazz Bass, Squier Jazz