Posts filtered by tags: Fernando Machado[x]


 

Oscars boost diversity, Unilever designs inclusive deodorant: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. And the award goes to ... diversity The 93rd Academy Awards were finally handed out last night in Los Angeles, two months late and in what the New York Times called a “low-key, stri...
Tags: Apple, Google, Abc, Advertising, Los Angeles, Unilever, Earth, Netflix, New York Times, Pixar, Burger King, Anthony Hopkins, Activision Blizzard, Kentucky Derby, Fernando, Restaurant Brands International


Exclusive: Fernando Machado on why he took the Activision Blizzard CMO job and how he views the future of gaming marketing

Machado and his new boss, Bobby Kotick, give their first interview since the former Burger King marketer joined the gaming giant. 
Tags: Advertising, Burger King, Bobby Kotick, Fernando Machado, Machado, Activision Blizzard CMO


17 Sustainability Stars; Fernando Machado’s Future: Monday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Adweek's Sustainability Stars: 17 Brand Leaders on a Mission to...
Tags: General, Advertising, Adweek, Fernando Machado, First Things First, Sustainability Stars


Millions of Facebook users' data was leaked

Hi and welcome to Insider Advertising for April 5. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Millions of Facebook users' data leaked.What happened to Adobe's ad business.Fernando Machado moves to Activision.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Facebook set to soar th...
Tags: Facebook, Media, Adobe, Advertising, US, Newsletter, Trends, CMO, Georgia, Nike, Unilever, Cnn, Biden, Donald Trump, Burger King, Cnbc


Fernando Machado Is Joining Activision Blizzard as CMO

Fernando Machado, who announced his departure from Restaurant Brands International Thursday, is joining Activision Blizzard as chief marketing officer. He will start the new role on April 12. "Fernando is a marketing powerhouse with a proven track record of bringing bold and innovative marketing campaigns to life and brings a wealth of experience, having led...
Tags: Advertising, Fernando, Restaurant Brands International, Fernando Machado, Leadership & Talent


The Flame of Creativity: A Look at the Burger King Work Produced During Fernando Machado’s Reign

Standing on the stage of a Manhattan cinema in 2019, Fernando Machado, the poster child for the marketing sector of the last 7 years, said a campaign for Burger King (BK) once made him "want to throw up in my mouth." The campaign he was referring to was a 2012 ad featuring Aerosmith frontman Steven...
Tags: Advertising, Creative, Manhattan, Aerosmith, Content Strategy, Food & Beverage, Fernando Machado, B-to-C


Machado quits Burger King, and NBC, Walgreens partner for star-studded vaccine TV special: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. The Burger King steps off his throne Good morning! Fernando Machado has resigned after seven years at Burger King’s parent company Restaurant Brands International, with the past year spent as its chief marketing officer and previous six as Burger King's head of brand marke...
Tags: Amazon, New York, Nbc, Matthew Mcconaughey, Advertising, General Motors, CMO, Bloomberg, Walgreens, Mary Barra, Gm, Michelle Obama, Burger King, Anthony Fauci, Black, Restaurant Brands International


Burger King's CMO resigns

Hi and welcome to Insider Advertising for April 2. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Burger King's CMO resigns.Spotify's aggressive podcast ambitions.Harry's new funding.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Burger King Burger King's top markete...
Tags: Spotify, Media, Podcasts, Youtube, Advertising, Newsletter, Trends, CMO, Unilever, Harry, Burger King, DC Entertainment, Harry's, Restaurant Brands International, Pepsi, Newsletters


Fernando Machado Is Leaving Restaurant Brands International

Fernando Machado, global chief marketing officer of Restaurant Brands International, is leaving the company after seven years, he confirmed to Adweek. Paloma Azulay will step in as global chief brand officer for the company, which oversees fast food giants Burger King, Popeyes and Tim Hortons. While Machado declined to confirm where he's going next, he...
Tags: Advertising, Restaurant Brands International, Tim Hortons, Fernando Machado, Machado, Leadership & Talent, Adweek Paloma Azulay


Fernando Machado is leaving Burger King parent company

The Restaurant Brands International global chief marketing officer hasn’t yet shared where he is heading.  
Tags: Advertising, Burger King, Restaurant Brands International, Fernando Machado


metrics metrics everywhere

I’m struck by an observation this week from Alison Hanrahan, Head of Marketing Performance at HSBC: “As marketers we have to be careful not to settle for campaign metrics … we have to push for business outcomes.” As marketing has grown more siloed and specialized over the years, marketing activities are too often decoupled from business impact.  There’s no shortage of metrics, but are they metrics that really matter?  Are they metrics that can be understood across the organization? Now...
Tags: Hsbc, Branding, Ann Handley, KPI, Fernando Machado, Data-driven, Cart Corporate Blog Sponsored Post, Alison Hanrahan


Marketers flock to Clubhouse, Crest reconsiders using ‘Bachelor’ host: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Marketers flock to Clubhouse At the end of 2020, pretty much nobody was talking about Clubhouse, the new audio app that merges the expertise aspect of LinkedIn with the appeal of podcasts. Fast forward a few weeks and oh, ...
Tags: Apple, Europe, New York, Minneapolis, Abc, Australia, Advertising, CMO, Eu, European Union, Reddit, App Store, Clubhouse, Gizmo, Restaurant Brands International, Billy


RBI Global CMO Fernando Machado Takes Us Inside Burger King’s ‘Timeless’ Rebrand

Fernando Machado is a name that is synonymous with bold marketing. From his time as global CMO for Burger King for nearly 6 years, Fernando and team--both internal and agency partners--served up some of the most creative and daring campaigns, including Whopper Detour and Moldy Whopper. Campaigns that not only proved how bold the brand...
Tags: Advertising, Fernando, Fernando Machado, CMO Moves


Burger King is changing its logo after 20 years in a massive rebrand - see what the new packaging and employee uniforms will look like

Burger King rebrand. Burger King Burger King released a total branding redesign, including a new logo. The logo signals an embrace of a more classic look, emphasizing the whopper. Burger King is investing in the app and drive-thru tech to compete with other fast-food competitors. Visit Business Insider's homepage for more stories. Burger King announced its first total rebrand in over 20 years on Wednesday, including a return to the classic logo and an emphasis on the whopper. Insider saw i...
Tags: Amazon, Trends, Miami, Burger King, McDonald, Tim Horton, Fernando Machado, Machado, Burger Kings, Burger King Burger King, Restaurant Brands International Burger King, Whopper Burger King, Mary Meisenzahl, Ralf Lutter, Burger King All Burger King


Here's how Burger King, Chipotle, Domino's, and Subway are adapting their marketing as customers move to a delivery-based future

Restaurant advertising has been one of the categories hit hardest by the coronavirus as consumers stay home and many locations remain closed. Chains like Domino's, which already made much of its money through delivery, have been less affected than in-person chains like Subway, which sources said cut its ad budget by about 50%. Fast-food marketers said the pandemic would accelerate trends toward digital advertising and pickup and delivery. Click here for more BI Prime stories. The restaurant i...
Tags: US, Trends, Ubs, Kantar, Hulu, Burger King, Chipotle, Wall Street Journal, Domino, CRM, McDonald, Placer, Burger King McDonald, Brandt, Fernando Machado, Machado


Fast food chains like Subway and Burger King have been hard-hit by the coronavirus, with some slashing ad spend by as much as 50%. Here's how they've adapted their marketing.

Restaurant advertising has been one of the categories hit hardest by the coronavirus as consumers stay home and many locations stay closed. Chains like Domino's, which already made much of its money through delivery, have been less affected than in-person chains like Subway, which sources said cut its ad budget by around 50%. Fast-food marketers said the pandemic would accelerate trends toward digital advertising and pickup and delivery. Click here for more BI Prime stories. The restaurant in...
Tags: US, Trends, Ubs, Kantar, Hulu, Burger King, Chipotle, Wall Street Journal, Domino, CRM, McDonald, Placer, Popeye, Burger King McDonald, Brandt, Fernando Machado


Watch: Restaurant Brands International CMO Fernando Machado on marketing during COVID-19

The 2020 Ad Age Brand CMO of the Year joins us to discuss how his team is adapting to the current environment.
Tags: Advertising, Fernando Machado, Restaurant Brands International CMO


Watch live at 11 a.m. EDT: Restaurant Brands International CMO Fernando Machado on marketing during COVID-19

The 2020 Ad Age Brand CMO of the Year joins us to discuss how his team is adapting to the current environment.
Tags: Advertising, Fernando Machado, Restaurant Brands International CMO


SIGN UP NOW: We're talking to the global chief marketing officer of Burger King about how advertising needs to adapt to the coronavirus crisis at a live digital event on Thursday, and it's free to join

The coronavirus pandemic will dramatically change the world as we know it — and advertising is no exception. Join us at 2 pm ET on Thursday, April 9, when we'll speak with Burger King's global chief marketing officer Fernando Machado about how advertisers can navigate this period of massive disruption. We will touch on how to lead a remote marketing organization in a time of radical change and how marketers can tweak their campaigns and messaging, reallocate their advertising dollars, and manag...
Tags: Trends, Louisiana, Burger King, Fernando Machado, Tanya Dua


BUSINESS INSIDER SPOTLIGHT: COVID-19 has enforced social distancing. Remote leaders Carol Cochran and Joel Gascoigne shared how they foster connectivity. Here's the full transcript.

We spoke with Carol Cochran, vice president of people and culture at FlexJobs, and Joel Gascoigne, CEO of Buffer, for the second episode of our Business Insider Spotlight Digital Live Event series. They told us about how they make employees feel special beyond work duties, get teams together while apart, and onboard new hires from afar. See the transcript below. Sign up here for next week's Spotlight on remote culture. The digital live event will feature Fernando Machado, the COO of Burger Kin...
Tags: Facebook, Asia, Europe, Instagram, Australia, Singapore, US, Trends, Taiwan, Boulder, Drake, Carol, Buffer, Joel, Tony Hsieh, Baer


Ad insiders from Burger King, Freshly, McCann, and Vita Coco say the coronavirus will radically change advertising, from elevating brand marketing to shrinking the holding companies

The coronavirus will not only deal a severe financial blow to the ad industry short term but materially transform advertising in the long run, said industry insiders. It will accelerate the shift to digital platforms and e-commerce, throw a wrench in the growth of events and experiential marketing, make brand marketing more important, and cause further consolidation of the ad holding companies, they said. Click here for more BI Prime stories. The coronavirus is upending the industry at an unp...
Tags: Google, Amazon, Facebook, Hbo, US, Trends, Nike, Walmart, Diamond, Netflix, Deloitte, Burger King, Mastercard, Cannes Lions, WPP, Forrester


How Popeyes’ New Global CMO Plans to Make the Niche Brand Into a Mass Brand

Paloma Azulay was quietly appointed Popeyes global chief marketing officer in January, and stepped into the role last month. Prior to that, she was global CMO for another of Restaurant Brands International's iconic chains: Tim Hortons, the beloved Canada-based coffee-centric fast-food chain. In her relatively new role, Azulay is reporting directly to Fernando Machado, who...
Tags: Advertising, Canada, Food & Beverage, Tim Hortons, Fernando Machado, Leadership & Talent, Paloma Azulay, Azulay, Key Insights


The coronavirus is upending advertising. Top marketers at Toyota, Burger King, and Hippo reveal how they're changing their ad strategies to keep up.

As the coronavirus spreads across the world, chief marketing officers are scrambling to pull and rework their ad campaigns. CMOs are fearful that consumers will punish them if they appear tone deaf in a time of social distancing and economic uncertainty. The exercise can mean combing through tons of creative and even scrapping ads, even if it means eating the cost. Click here for more BI Prime stories. Toyota was going full speed ahead with a March sales campaign featuring TV ads touting exte...
Tags: Google, UK, America, Trends, CMO, Diamond, Marriott, Toyota, Burger King, Kfc, Mindy Grossman, Arne Sorenson, Anheuser Busch, Gupta, Toyota North America, Fernando Machado


Who's running Mike Bloomberg's secretive agency, Netflix's 'postmortem' emails, and Google's advertising push for Maps

Hi! Welcome to the Advertising and Media Insider newsletter. I'm Tanya Dua, a senior advertising reporter filling in for Lucia this week. If you're new to this email, sign up for your own here. Send me tips or feedback at [email protected] Before I get into the past week's news, a plug: We're publishingBusiness Insider's inaugural list of rising stars of brand marketing. Learn more and submit your ideas by Feb. 28 here and feel free to email me with any questions. Now, onto the news. As...
Tags: Google, Facebook, New York, NFL, Trends, CMO, Bloomberg, Netflix, Edelman, Google Maps, Donald Trump, Burger King, Coke, Viacom, Lucia, Hershey


Burger King's marketing boss explains why its moldy Whopper ad campaign could actually pay off big time

On Wednesday, Burger King released a new global ad campaign that shows its signature Whopper burger decomposing and getting moldy. The idea was to draw attention to Burger King's move away from preservatives and artificial flavors, which many fast-food chains have long been criticized for using. Fernando Machado, the company's global CMO, said the fast-food chain departed from its usual marketing approach to focus on what was a longtime business objective. Click here for more BI Prime stories....
Tags: Sweden, US, Trends, CMO, Iceland, Burger King, McDonald, Fernando Machado, Machado, Fernando Machado Burger King, Ingo David Miami, Publicis Burger King


Burger King's marketing boss reveals how showing a nasty-looking moldy Whopper in ads could actually pay off big time

On Wednesday, Burger King released a new global ad campaign that shows its signature Whopper burger decomposing and getting moldy. The idea was to draw attention to Burger King's move away from preservatives and artificial flavors, which many fast-food chains have long been criticized for using. Fernando Machado, the company's global chief marketing officer, said the fast-food chain departed from its usual marketing approach to focus on what was a longtime business objective. Click here for mo...
Tags: Sweden, US, Trends, Iceland, Burger King, McDonald, Fernando Machado, Machado, Fernando Machado Burger King, Ingo David Miami, Publicis Burger King


How Twitter Turned the Popeyes Chicken Sandwich Into a Viral Phenomenon

PALM SPRINGS, CALIF.--The Popeyes Chicken Sandwich doesn't have a complicated recipe with secret ingredients that leave customers guessing. In fact, according to Fernando Machado, the global CMO for Burger King and Popeyes, there's "nothing fancy" about the sandwich, which has just four ingredients: a brioche bun, mayo, pickles and, of course, a piece of buttermilk...
Tags: Advertising, CMO, Fernando Machado, Brandweek, Popeyes Chicken Sandwich


Burger King Gives Dead People a Taste of Its New Ghost Whopper for Halloween

Agencies that work with Burger King are lucky enough to have a full sandbox to play in. Over the years, the brand's chief marketer, Fernando Machado, has been abundantly clear about how it all works: The best ideas win. This is what helped FCB get to the finish line (after a year of development) with...
Tags: Advertising, Burger King, Fcb, Fernando Machado, Ad of the Day


Let’s be fans: how clients get the best from agencies

Headlines continue to chronicle the woes agencies face at the hands of demanding clients. There’s Audi, which ungenerously put its business to pitch after almost half-a-century of success with BBH; big pharmaceutical companies, like GSK, continue to “simplify” their rosters while shrinking compensation; and there’s my former employer, General Mills, which is on the hunt for more agencies with what sounds like a rifle of rough terms. Yes, procurement horses are stampeding all around. None o...
Tags: Minneapolis, Advertising, Gartner, Audi, General Mills, Burger King, Fallon, Arby, McCann, GSK, BBH, Concordia University, Fernando Machado, Diego Scotti Verizon


7 Times Burger King Wickedly Trolled McDonald’s, and How It’s Boosting Sales

It may not have the body count of Game of Thrones, but Burger King's increasingly epic marketing battle with McDonald's has become one of the most-watched rivalries in the advertising world. Since global CMO Fernando Machado joined Burger King in 2014, he has been escalating the chain's fiery approach to its largest rival, and thanks...
Tags: General, Advertising, Burger King, McDonald, Fernando Machado, Times Burger King