Posts filtered by tags: Food Beverage[x]


 

Tasty’s Licensing Partners Sold More Than $250 Million of Branded Merchandise in 2020

Tasty, the food sub-brand from BuzzFeed, wants to twist its commerce loop into a commerce pretzel, double and triple-dipping revenue by monetizing every stage of the culinary process. The publisher recently announced its latest brand licensing venture: a collaboration with General Mills to produce four dry meal kits, a Tasty-inflected version of the iconic Hamburger...
Tags: General, Advertising, Food & Beverage, Mills, Consumer, CPG & Grocery


Mr. Peanut, Anthony Anderson ‘Shake It Like Dad’ for Father’s Day

Planters and Anthony Anderson are going nuts for Father's Day with original song "Shake It Like Dad," penned by Anderson, and an accompanying social challenge. People can share videos celebrating their dads' quirks on Instagram, TikTok or Twitter, using the #NutsForDad and #Sweeps hashtags and tagging Mr. Peanut. Entries are open through Father's Day (Sunday,...
Tags: Advertising, Anthony Anderson, Anderson, Food & Beverage, Social Pro Daily


Yelp Examines Spikes in New Restaurant and Food Businesses, Reopenings

With more than 60% of adults in the U.S. having received at least one dose of the Covid-19 vaccine and summer quickly approaching, business directory and crowdsourced review forum Yelp examined the impact of the surge in demand on the restaurant industry. Yelp restaurants general manager Devon Wright wrote in a blog post Wednesday, "The...
Tags: Advertising, Yelp, Food & Beverage, Social Pro Daily, Devon Wright


Domino’s Wants to See if TikTok Users Can #AvoidTheNoid

Iconic Domino's villain The Noid surfaced on TikTok. In the #AvoidTheNoid hashtag challenge on the video creation platform, which was developed by the pizza chain and agency of record WorkInProgress, The Noid throws an ear-tugging tantrum with Pat Benatar's "Hit Me With Your Best Shot" as the soundtrack, and TikTok users can Duet to the...
Tags: Advertising, Food & Beverage, Pat Benatar, Social Pro Daily


LeBron James’ Instagram Inspired Reese’s Peanut Butter Cup-Less Campaign

Inspiration for the next great ad can truly come from anywhere. Just ask Reese's Peanut Butter Cups and creative agency Anomaly Toronto. For the popular candy brand's latest campaign, the creative team chose not to center on the candy itself. Instead, the out-of-home effort spotlights the candy's famous pleated paper wrapper. Some may wonder where...
Tags: Advertising, Food & Beverage, Reese, AdWeek Instagram, LeBron James ' Instagram Inspired Reese, Anomaly Toronto


Burger King Takes Aim at Customers’ Annoying Habits and Behaviors

When the customer is always right, perhaps that customer thinks the vendor doesn't notice their annoying behaviors. But Burger King has, and in its latest campaign in France and Belgium to welcome back customers to restaurants, it is highlighting them openly. From ordering exclusive McDonald's menu items, annoying indecision, screaming children and counting out a...
Tags: General, France, Advertising, Belgium, Burger King, Food & Beverage, McDonald


This Sports Drink Was Made for Professional Athletes. Now, It’s Available to Everyone

During his seven years with the New York Knicks, lastly as director of performance, Bar Malik concocted a sports drink the players couldn't get enough of. This is how his drink, Barcode, was born. The plant-based, all-natural performance drink launched late last year through ecommerce and brick and mortar channels. But the brand-building was years...
Tags: Ecommerce, Advertising, New York Knicks, Food & Beverage, I'm With the Brand, Adweek Original Video, Bar Malik


How Domino’s Came to Use Yodeling to Promote App’s New Group Order Feature

Pizza delivery chain Domino's is taking a new direction with its U.K. advertising with the introduction of yodeling in its latest multi-million-pound campaign to signify how groups of friends connect using their own ways of communication. Continuing the recently introduced brand focus of "We've Got This" that began late last year, the new "Domin-Oh-Hoo-Hoo" ad...
Tags: General, Advertising, Food & Beverage, Domin Oh Hoo Hoo


Wendy’s Brings to Life a Child’s Concept for an Ad to Promote Its Burgers

A child's love for Wendy's scrawled out in hand-drawn pictures has come to life as the newest promotion by the fast-food brand that coined the iconic "Where's the Beef?" campaign slogan of the 1980s. The ad, written, storyboarded and directed by Julien Jantos, whose mother shared it with the brand through Twitter, is called "The...
Tags: General, Advertising, Food & Beverage, Wendy, Julien Jantos


McDonald’s Explores the Emotions of Customers Using its Delivery Service

The cravings people feel and the rituals they go through when ordering a McDonald's delivery are the focus of two spots as part of a campaign being released to promote the McDelivery service. The TV ads from Leo Burnett London will be released on the evening of June 6, forming the "There's Nothing Quite Like...
Tags: London, Advertising, Food & Beverage, McDonald, Leo Burnett


UK Cereal Brand Alpine Uses a Ram to Inspire Problem Solving in Life

Have you ever wondered what it would be like to live with an Alpine goat in your home? Probably not. Well, to celebrate U.K. muesli brand Alpen's 50th anniversary, the brand will return to TV for the first time in more than four years with a $2.8 million (2 million pound) ad campaign featuring a...
Tags: UK, General, Advertising, Food & Beverage, Alpen


The King’s Worst Nightmare, Wondering if a Chicken Sandwich is Better Than the Whopper

Early reviews have been stellar for Burger King's new fried chicken sandwich, according to the fast food chain, but what if consumers like it better than the Whopper? Could that be The King's worst nightmare? The brand and its longtime agency David Miami posed the question for the revamped product's first ad push and came...
Tags: Advertising, Burger King, Food & Beverage, David Miami


Coca-Cola’s Year-Long African Campaign Displays the Euphoria of Dance

Coca-Cola began a year-long campaign across Africa to promote the feeling of joy and the positive energy the soft drink can bring to consumers. Coke's ad pans in on a girl working in an internet caf?. After getting annoyed by the poor connection speed, she begins to dance euphorically on the tables in response to...
Tags: General, Africa, Advertising, Coca Cola, Coke, Food & Beverage


Why One of the World’s Biggest Fast-Food Chains Wendy’s Is Re-Entering the UK

As summer returns to the U.K., so too will one of America's biggest fast food chains. Wendy's--the one with the logo featuring a red-headed girl in pigtails and a blue dress--which re-enters the market after shuttering its stores in Britain more than 20 years ago. The world's third-largest burger chain (and now second-largest in the...
Tags: UK, General, Advertising, America, Britain, Food & Beverage, Wendy, U K, Biggest Fast Food Chains Wendy


My/Mochi’s First TV Ads Fly Its Quirky Flag, Telling Consumers to ‘Melt Your Mouth’s Mind’

Ice cream brand My/Mochi, continuing to flaunt its quirky personality, launches its most significant marketing campaign to date, including its first national television spots. Heading into summer, the brand's biggest sales season, the effort features three videos under the tagline, "Melt Your Mouth's Mind," that "articulate this playful, fun weird little moment" when consumers eat...
Tags: General, Advertising, Food & Beverage, My Mochi


Ever Wanted to Dress Like a Papa John’s Delivery Driver? With Its Latest Campaign, You Can

Here's a campaign that can legitimately be described as a little bit cheesy, as pizza firm Papa John's taps into street culture, mixing street wear with its delivery driver uniforms. The clothing is featured within its own hip-hop track as part of an international campaign to promote its cheddar cheese range. The "Papa X Cheddar"...
Tags: General, Advertising, John, Food & Beverage


How a Burger King Prank Will Promote Using Its Drive-Thrus

Burger King (BK) has released a poster campaign to remind customers in Brazil what it was like waiting for orders in pre-pandemic times instead of using its Drive-Thrus wherever possible. The "prank" campaign features the question "Feeling Uncomfortable?" over four separate images of crowded BK restaurants around the world with long lines or crowds, playing...
Tags: General, Advertising, Brazil, Food & Beverage


Victoria Beer Celebrates Its Ties to Mexican Tradition in Summertime Campaign

First brewed by Austrian immigrants back in 1865 in Toluca, Constellation Brands' Victoria remains one of Mexico's most recognizable beers. With a logo that sports the mythical king Gambrinus--fabled to be able to put back 144 pints in a single session--Victoria has a history of embracing its jovial side while celebrating tradition. In its new...
Tags: Mexico, Advertising, International, Diversity, Beer, Victoria, Food & Beverage, Gambrinus, Equity and Inclusion, Spirits & Cannabis, Toluca Constellation Brands Victoria


Tetley Wants More Young People to Drink Tea

Tetley is aiming to modernize in a bid to attract a younger and broader audience and protect its market share. Adweek has learned that Britain's largest tea brand appointed creative agency Neverland to conduct a brand refresh following a four-way pitch run by the AAR Group. A new brand communications proposition will be developed to...
Tags: General, Advertising, Britain, Tetley, Adweek, Food & Beverage, Neverland, AAR Group


This Ginger Beer Campaign Emits the Perfect Summer Vibes

Summer is on the horizon, and ginger beer brand Old Jamaica has released a sun-soaked brand campaign to strengthen its position as the sector leader in the U.K. Old Jamaica bottler and distributor Refresco released the "Get the Sunshine Vibe" campaign, which cost $2.15 million (1.5 million pounds), to capture the sunny feeling of summer...
Tags: General, Advertising, Jamaica, Food & Beverage, Refresco, U K Old Jamaica


Inside Diageo’s $210 Million Investment in Scotland’s Johnnie Walker Brand Experience

This summer, as tourism is set to slowly return to Scotland, whisky brand Johnnie Walker will invite consumers to come walk with it in the heart of the country's capital when it opens the doors of its long-awaited $210 million (150 million pounds) visitor's center brand experience. While the finishing touches are still being added...
Tags: Scotland, Advertising, Diageo, Food & Beverage, Johnnie Walker, Experiential, Travel & Transportation


Pepsi Shares the Story Behind Its Brilliant Burger-Wrapper Ads

Sometimes an ad idea is so perfect, creatives find it almost painful to look at. It fills you with a mix of admiration, jealousy and tentative optimism that you'll think of something so pure for a client someday. That's been a consistent reaction to Pepsi's newest work from Miami-based agency Alma DDB since the newest...
Tags: General, Advertising, Miami, Food & Beverage, Pepsi


CVS Expands Its Private Labels With an Eye on Price, Transparency and Sustainability

CVS Pharmacy is capitalizing on the trend towards private label by adding more than 150 new products under its in-house brands, including Live Better by CVS Health and two new labels: Fair Trade-certified coffee label Gold Emblem and men's personal care line Goodline Grooming Co. "When most people think of a 'store brand,' they think...
Tags: Advertising, Cvs, CVS Pharmacy, Food & Beverage, CVS Health, Retailing, CPG & Grocery, Goodline Grooming Co


How We Cooked at Home During the Pandemic, According to Allrecipes

2020 was a record year for home-cooking, and the Meredith title Allrecipes has the receipts to prove it. The food media publication uses sophisticated data analytics to track changes in how and for what its readers, whom it calls cooks, are shopping and preparing in their home kitchens. Now, with the pandemic slowly receding in...
Tags: Media, Advertising, Meredith, Allrecipes, Food & Beverage


Oreos Wants Remind People to Enjoy Those Fun Moments in Life

Mondelez-owned cookie brand Oreos released a European brand campaign that has a timely message to consumers: remember to enjoy the fun moments in life. Created by Saatchi & Saatchi D?sseldorf and produced by Markenfilm Hamburg, the "Stay Playful" campaign features a TV ad named "Buskerbeat." In the spot, a father and daughter are walking through...
Tags: General, Advertising, Food & Beverage, Saatchi Saatchi, Mondelez, Markenfilm Hamburg


Oreos Wants to Remind People to Enjoy Those Fun Moments in Life

Mondelez-owned cookie brand Oreos released a European brand campaign that has a timely message to consumers: Remember to enjoy the fun moments in life. Created by Saatchi & Saatchi D?sseldorf and produced by Markenfilm Hamburg, the "Stay Playful" campaign features a TV ad named "Buskerbeat." In the spot, a father and daughter are walking through...
Tags: General, Advertising, Food & Beverage, Saatchi Saatchi, Mondelez, Markenfilm Hamburg


Panera’s Cafe Redesign Is Customized for the Post-Pandemic Consumer

In 2019, Panera made a controversial decision that sparked widespread social media outrage. But unlike most internet controversies, this damage was reversible. Bistro French onion soup was added back to the menu a few months later, and an army of soup superfans could finally rest peacefully again. This decision established Panera's willingness to pivot for...
Tags: Advertising, Food & Beverage, Panera


Instagram’s Hippest Grandma Is the Face of Tillamook Ice Cream in This Colorful New Campaign

While some folks are looking to restart the healthy lifestyle habits that may have taken a backseat during pandemic-related lockdowns, others are pushing back against a health-conscious trend that requires trading real ingredients and rich flavor for a lower calorie count. After all, you only live once, right? That's the message that 92-year-old style influencer...
Tags: Instagram, Advertising, Food & Beverage, Influencers & Creators, Face of Tillamook Ice Cream


Magic Spoon and the TikTok Influencers of Sway House Teamed Up to Create Limited-Edition Cereal Flavors

Who wouldn't want their faces on a cereal box? It's a salient point made by Greg Sewitz, co-founder of nutritious cereal brand Magic Spoon. Of course, the influencers living in Sway House Los Angeles are no strangers to seeing their faces everywhere, but odds are they haven't taken part in a project quite this tasty:...
Tags: General, Advertising, Food & Beverage, Greg Sewitz, Magic Spoon, TikTok Influencers of Sway House, Sway House Los Angeles


Burger King Invites Belgians to Reclaim Items Left Behind Before the Covid Lockdown

Everyone has forgotten an item in a store or restaurant, only to run back quickly or call to make sure it's still there. But imagine you're one of the unlucky souls who left something behind the day before a nationwide lockdown and had to wait months to get it back. Well as Belgium gets set...
Tags: General, Advertising, Belgium, Food & Beverage