Posts filtered by tags: Food Beverage[x]


 

What You Can Learn From the McDonald’s-Travis Scott Partnership

Earlier this month, McDonald's launched a promotion with Houston-based rapper Travis Scott by naming a meal after him, the first such deal of its kind in nearly three decades. The last time a celebrity had a meal named after them, it was NBA superstar Michael Jordan during the height of the Chicago Bulls hype in...
Tags: General, Advertising, Michael Jordan, Nba, Houston, Chicago Bulls, Influencers, Food & Beverage, Travis Scott, McDonald, McDonald 's Travis Scott Partnership


Michael Bolton Sings About Broccoli Cheddar Mac and Cheese in New Spot for Panera

Sometimes, food is so good, it makes you want to sing. That's especially the case for iconic crooner Michael Bolton, who was moved to song by Panera Bread's latest addition to its menu, Broccoli Cheddar Mac and Cheese, in a new digital short video for the fast-casual chain from creative agency Goodby Silverstein & Partners,...
Tags: General, Advertising, Food & Beverage, Michael Bolton, New Spot, Sings About Broccoli Cheddar Mac, Broccoli Cheddar Mac


As Plant-Based Burger Brands Battle, One Faux-Egg Maker Is Dominating a New Niche

Move over, fake meat and oat milk--egg substitutes are looking to grab some of the plant-based food spotlight. Though it's niche, making up a tiny portion of overall plant-based protein sales--dominating by the fake burger brands that have been sparring for primacy--the faux egg category is growing by triple-digit percentages, spurred by baking binges and...
Tags: Advertising, Food & Beverage, Challenger Brands, Plant-based Meat


Burger King Puts the Whopper Ingredient List Front and Center to Highlight ‘Real’ Ingredients

Burger King's journey to reassure (or convince) customers that its burgers are made with simple ingredients began in earnest with its boundary-pushing, multi award-winning Moldy Whopper campaign back in February. That campaign, which showed Burger King sandwiches moldering over a month as a way of highlight the lack of preservatives, even recently won one of...
Tags: General, Advertising, Packaging, Burger King, Food & Beverage, Packaging Design, QSR, AdFreak


Summer Retail and Food Services Sales Up 2.4% From 2019

In spite of recent positive news out of the U.S. Bureau of Labor Statistics--non-farm payroll employment rose by 1.4 million and the unemployment rate fell by 8.4% in August--advance estimates of retail and food services for the month seem to suggest that Americans are spending cautiously as the threat of Covid-19 and major economic fallout...
Tags: General, Advertising, Food & Beverage, U S Bureau of Labor Statistics, Data & Insights


Iceland Wishes You a Very Merry Fishmas in Quirky Seafood Ad

The Icelandic people are so proud of their country's fish that they celebrate it twice a week with Fishmas--well, they do according to a new quirky video and social campaign by agency Brandenburg for client Seafood from Iceland. At the heart of the campaign, running in the U.K. and U.S. to promote the Icelandic fare...
Tags: General, Advertising, Iceland, Food & Beverage, Brandenburg, AdFreak


Black Restaurateurs Are the Stars of Bud Light’s New Documentary-Style Ads

In a new series of ads that feel more like mini documentaries, Bud Light is telling the stories of Black-owned restaurants in five different cities that are hosting Thursday Night Football games during this NFL season. Shot on 16mm film and in a single take for the shortest, 15-second cut, the first installment takes viewers...
Tags: General, Advertising, NFL, Diversity, Black, Food & Beverage, Brand Values, Legacy Brands, Equity and Inclusion, Stars of Bud Light


Red Lobster and PepsiCo Launch ‘the Dew Garita,’ the Unofficial Official Cocktail of 2020

In NBC's The Good Place, iconic Floridian and pre-successful DJ Jason Mendoza sang the praises of a cocktail called The Duval Ditchwater--made from equal parts Midori, coffee creamer and literal ditch water. But I like to think that if he were feeling a bit fancier, he'd opt instead for the Dew Garita. This cocktail collab,...
Tags: General, Nbc, Advertising, Pepsico, Food & Beverage, Midori, AdFreak, Jason Mendoza, Duval Ditchwater


Ghost Kitchens Have Their Moment Amid the Pandemic

Key Insights: Even before the pandemic, takeout was the fastest-growing component for restaurants. Building out of an eatery's physical location doesn't always mean there will be an increase in customers. The ghost kitchen, a space shared by several restaurants that facilitates takeout and delivery, was a fledgling but promising concept prior to the pandemic. Since...
Tags: Advertising, Magazine, Food & Beverage


This Gorgeous Ad Takes You Into the Brilliant Mind of the World’s First Black Chess Grandmaster

Maurice Ashley, a Jamaican American, made history in 1999 by becoming the world's first Black chess grandmaster--a coveted title that takes years of intense practice and tremendous intellect to attain. In its latest creative from Droga5, Hennessy profiles Ashley and his remarkable skill as part of the cognac brand's wider "What's Your Wild Rabbit?" campaign,...
Tags: General, Advertising, Food & Beverage, Ashley, Hennessy, Maurice Ashley, AdFreak, Ad of the Day


Burger King Gives Ronald McDonald a Big Ol’ Kiss for Helsinki Pride

Why share a rivalry when you can share a passionate embrace instead? The usually adversarial relationship between McDonald's and Burger King has blossomed into love in a painting depicting the two fast food chains' iconic mascots locking lips. Relationship status: advertisement official. The aptly titled painting, "Love Conquers All," was commissioned by Burger King and...
Tags: Advertising, Diversity, Burger King, Food & Beverage, McDonald, Ronald McDonald, Creative Disruption, Equity and Inclusion


Ryan Reynolds’ Aviation Gin Launches OnlyGins.com With a Naked Bottle

In the latest of its infamous Ryan Reynoldsian social media stunts, Aviation American Gin shared a new side of its brand personality today--a more, shall we say, adult persona. It began with a colorfully lit photograph shot by Wyatt Kane, an Atlanta-based commercial and advertising photographer, who posted the image to Instagram on Wednesday as...
Tags: General, Advertising, Atlanta, Ryan Reynolds, Food & Beverage, CPG, Ryan Reynoldsian, Wyatt Kane


Pizza Hut’s 680-Day Calendar Provides Order Inspiration Long After 2020 Is Over

With more than 17 available toppings, Pizza Hut says its new Tastemaker deal--in which customers can choose up to three toppings on a large pizza for $10--provides 680 distinct combinations. Naturally, if you were to translate that figure into months, you'd get about 22 and one-third, which is precisely why Pizza Hut is heralding the...
Tags: Ecommerce, Advertising, Pizza Hut, Food & Beverage, Tastemaker


Purpose-Driven Restaurant Chain &pizza Is Looking to the Frozen Food Aisle

Even in a pizza restaurant, "aesthetics matter," says &pizza co-founder Doug Jacob. Making the experience about more than just a slice of baked dough, sauce and toppings is how the 8-year-old chain established itself in a crowded space; think of it as fashion pizza. With more than 30 locations in cities from Washington, D.C. to...
Tags: Washington, Advertising, Food & Beverage, Frozen Food Aisle, I'm With the Brand, Doug Jacob


Stream This Song to Help Save Bars and Clubs, Thanks to Crown Royal

Key Insight: During the pandemic, brands have been lending financial support to establishments crucial to their business model. Crown Royal plans to give back to the very places that have made it a household name: bars, clubs and other small music venues. The Diageo-owned Canadian whisky brand will debut a national campaign Monday featuring a...
Tags: Advertising, Diageo, Food & Beverage, CPG, Crown Royal, Adapting to Crisis, Help Save Bars


Let’s Celebrate Habana’s 25th Anniversary! Habana Costa Mesa or Irvine for DIVINE Cuban Food! 9/15-20

  CELEBRATE HABANA’S 25TH BIRTHDAY WITH A WEEK-LONG WAYBACK  LUNCH AND DRINKS SPECIAL SEPTEMBER 15-20 www.restauranthabana.com       The patio at the Costa Mesa Habana!     WHAT: Habana’s 25th Anniversary Celebration. Habana’s menu features 1995 pricing for these among other dishes, including:   –Vegetable and Chicken Empanadas (both at $4.95); –The Cuban flagship shredded beef […] The post Let's Celebrate Habana's 25th Anniversary! Habana Costa Mesa or Irvine for DIVINE Cuban Food! 9/15-20 fir...
Tags: Photos, Food, Cooking, Featured, Adventure, Women, Lifestyle, Summer, Entrepreneurs, Strategy, Social Media, Seo, Going Green, Marketing Strategy, Anniversary, Beverages


After Pleas for the Pretzel Bun’s Return, Wendy’s Unveils New Pub-Style Cheeseburger

This week, Wendy's unveiled a new hamburger that involves applewood smoked bacon, muenster cheese, smoky honey mustard, warm beer cheese sauce, crispy fried onions and pickles all between a soft pretzel bun. If that sounds like a lot of ingredients and calories (730 to be precise) in one sandwich, it is. The bun itself returns...
Tags: General, Advertising, Food & Beverage, Wendy, Pretzel Bun 's Return Wendy


Burger King Gently Mocks Hungry Drive-Thru Customers Who Can’t Wait Until They’re Home

Have you ever been to a drive-thru and not reached into the bag for a few hot fries before you've even left the parking lot? Of course not, because to resist that level of temptation would require some serious self control. As Burger King France reopens its drive-thrus and restaurants in the country following the...
Tags: France, Advertising, Food & Beverage, AdFreak


Ben & Jerry’s and Vox Are Launching a Podcast Exploring America’s Racist History

Ben & Jerry's has partnered with Vox to create a podcast that will examine America's history of systematic racism- and how the injustices of slavery continue to affect Black Americans today. With America facing a reckoning on racial inequality in the wake of George Floyd's killing by Minneapolis police, the politically outspoken ice cream brand...
Tags: Podcast, Minneapolis, Advertising, America, Diversity, Vox, Publishers, Food & Beverage, Ben, Ben Jerry, Jerry, George Floyd, Equity and Inclusion


No Matter How You Pronounce It, Jif Is a Kitchen Staple—Especially for Choosy Moms

One of the more colorful moments in the world of tech took place in 2013 when Steve Wilhite rose from his seat in New York's Cipriani Wall Street to accept his Webby Award for lifetime achievement. Wilhite is the inventor of the graphics interchange format, an animated loop better known as the GIF, which the...
Tags: New York, Advertising, Magazine, Perspective, Food & Beverage, Cipriani Wall Street, Wilhite, Steve Wilhite


Coors Light Wants to Fly You to the Place in Your Zoom Background, So Choose Wisely

Over these long months of quarantine, we've all gotten a little aspirational with our virtual backgrounds thanks to video chat platforms like Zoom. Now, Coors Light and agency DDB are offering to actually send you to the real location in your virtual background--eventually, when things are safe and Americans are allowed into other countries again....
Tags: Travel, Advertising, Zoom, Promotions, Food & Beverage, Coors Light Beer, Life After Lockdown, Coors Light Wants, Zoom Now Coors Light


Chobani Complete Arrives to Compete Against Other Healthy Snacks

Greek yogurt brand Chobani has gotten into the on-the-go snack game with Chobani Complete, a new line of lactose-free yogurts and drinks high in protein without added sugar. Launched in July, the products are aimed at shoppers looking for alternatives to the typical midday snack and are getting the backing of a new promotional campaign....
Tags: Advertising, Chobani, Food & Beverage, CPG, Chobani Complete


Beyond Meat Launches Its Own DTC Site Amid a Year of Tremendous Growth

If it seems like meatless burgers are everywhere, especially since the Covid-19 pandemic hit America in the spring, it's because they are, with national TV campaigns, retail deals and fast food alliances rolling out constantly. The latest evidence: commercials for Lightlife and Morningstar Farms' Incogmeato are airing during Bravo's well-watched Real Housewives and other top-rated...
Tags: Advertising, America, Bravo, Food & Beverage, Morningstar, Plant-based Meat


Beyond Meat Launches DTC Site Amid a Year of Tremendous Growth

If it seems like meatless burgers are everywhere, especially since the Covid-19 pandemic hit America in the spring, it's because they are, with national TV campaigns, retail deals and fast food alliances rolling out constantly. The latest evidence: Commercials for Lightlife and Morningstar Farms' Incogmeato are airing during Bravo's well-watched Real Housewives and other top-rated...
Tags: Advertising, America, Bravo, Food & Beverage, Morningstar, Plant-based Meat


Impossible Found a Smart, Socially Distant Way to Revive Experiential: a Branded Car Wash

It takes four minutes to drive through the typical Los Angeles car wash, and coincidentally, it also takes four minutes to cook an Impossible burger. Impossible Foods found a way to tie both together, somewhat, this week as it dipped cautiously back into experiential marketing with "The Great Patty Pickup Party." The event was staged...
Tags: Advertising, Los Angeles, Impossible Foods, Food & Beverage, Experiential Marketing, Experiential, Plant-based Meat


Impossible Finds a Smart, Socially Distant Way to Revive Experiential: a Branded Car Wash

It takes four minutes to drive through the typical Los Angeles car wash. Coincidentally, it also takes four minutes to cook a plant-based Impossible burger. Impossible Foods found a way to tie them together, somewhat, this week as it dipped cautiously back into experiential marketing with "The Great Patty Pickup Party." The event was staged...
Tags: Advertising, Los Angeles, Impossible Foods, Food & Beverage, Experiential Marketing, Experiential, Plant-based Meat


Amazon’s First Fresh Grocery Store Officially Opens

Amazon's first Fresh grocery store in Woodland Hills, Calif. is officially welcoming "a select group of invited customers" and will open to the rest of us "in the coming weeks." Like traditional grocery stores, it offers produce, meat, seafood and prepared foods, along with national and local brands, as well as private label brands like...
Tags: Amazon, Advertising, Food & Beverage, Woodland Hills Calif, CPG


Dunkin’ and Harpoon Just Brewed Up a Fresh Batch of Doughnut-Flavored Beers

For those with the taste for it, the flavor of doughnuts can be found in a variety of products that aren't actually doughnuts. There are Jelly Donut Oreos and donut flavored Cap'n Crunch cereal. The Wisconsin-based Kwik Trip convenience chain loosed a limited-edition coffee-flavored potato chip on the world last year called Urge Glazer. And...
Tags: General, Advertising, Wisconsin, Glazer, Food & Beverage, Cap, Kwik Trip


KFC Drops Iconic ‘Finger Lickin’ Good’ Slogan, Citing Covid-19

It's been a few years since KFC used the famous "finger lickin' good" tagline in the U.S., though the phrase has continued to be a central pillar of its marketing globally, until now. The slogan has been in place for six decades across some of the fried chicken chain's global markets, including the Netherlands, South...
Tags: Advertising, Kfc, Food & Beverage, AdFreak, Adapting to Crisis


We’ve Been Sitting in Our Backyards and Downing a Lot of Margaritas This Summer

Two years ago, shortly after the Howard Hughes Corporation cut the ribbon on Manhattan's revamped Pier 17, a multi-story dining and entertainment complex built over the water, it announced that its 1.5-acre rooftop would host summer concerts. But earlier this month, with concerts verboten thanks to Covid-19, management came up with a new use. It's...
Tags: General, Advertising, Manhattan, Food & Beverage, Howard Hughes Corporation, COVID, Adapting to Crisis