Posts filtered by tags: Forrester[x]


 

VCs are investing hundreds of millions into quantum computing startups even as they're bracing for a 'quantum winter'

Investors are putting upwards of $400 million into quantum computing startups, but many experts believe there will be a "quantum winter." Right now, experts say there is much hype around quantum computing, but it will be years before quantum computers outperform traditional computers. VCs who invest in quantum computing startups have to take into account that it will take at least five to ten years before quantum computers start becoming more mainstream. Matthew Kinsella, managing director a...
Tags: Google, Microsoft, Trends, Gartner, Ibm, Pacific Northwest, Forrester, Kinsella, Microsoft Intel, Maverick Ventures, Matthew Kinsella, Matthew Brisse, Brisse


Ad agencies say consulting firms never actually produce work for clients. Here's how Accenture Interactive is proving them wrong.

Accenture Interactive had a sprawling showcase at SXSW last week to highlight all the work it is doing for brands, its most splashy presence at the festival yet. The company showed off a facial recognition-powered photo booth for Disney, an augmented reality activation for countertop maker DuPont, and other branded experiences. This is the latest example of how data-rich consulting firms are encroaching on ad agencies by pitching themselves as more strategic and tech-savvy.  Ad agencies often...
Tags: Disney, Trends, Austin, Ibm, DuPont, Accenture, Forrester, Sxsw, El Chapo, Rodman, Accenture Interactive, Rori DuBoff, DuBoff, Deloitte Accenture, Jay Pattisall, DuPont Corian Accenture Interactive


Ad agencies say consulting firms never actually produce work for clients. Here's how Accenture Interactive proved them wrong at SXSW this year.

Accenture Interactive had a sprawling showcase at SXSW last week to highlight all the work it is doing for brands, its most splashy presence at the festival yet. The company showed off a facial recognition-powered photo booth for Disney, an augmented reality activation for countertop maker DuPont, and other branded experiences. This is the latest example of how data-rich consulting firms are encroaching on ad agencies by pitching themselves as more strategic and tech-savvy.  Ad agencies often...
Tags: North Korea, Disney, Trends, Austin, Ibm, DuPont, Accenture, Forrester, Sxsw, Kim Jong, Rodman, Accenture Interactive, Rori DuBoff, DuBoff, Deloitte Accenture, Jay Pattisall


The French And UK Customer Experience Index Results Are In!

Each year, based on a survey of your customers, Forrester releases results of its Customer Experience Index (CX Index™). The methodology measures how well a brand’s customer experience strengthens the loyalty of its customers and ultimately drives business growth. The French CX Index and UK Retail CX Index results are in! Key highlights from the […]
Tags: Ecommerce, UK, Retail, Online Retail, Forrester, Age Of The Customer, Digital Retail, customer experience index (CX Index, Cx Index, Customer Experience (CX


The French & UK Customer Experience Index Results Are In!

Each year, based on a survey of your customers, Forrester releases results of its Customer Experience (CX) Index. The methodology measures how well a brand’s customer experience strengthens the loyalty of its customers and ultimately drives business growth. The French CX Index and UK Retail CX Index results are in! Key highlights from the research […]
Tags: UK, Marketing, Retail, Online Retail, Forrester, Age Of The Customer, Digital Retail, customer experience index (CX Index, Cx Index, Customer Experience (CX


Quantum computing could change everything, and IBM is racing with Microsoft, Intel, and Google to conquer it. Here's what you need to know (IBM, GOOGL, MSFT, INTC)

Quantum computers are an extremely exciting technology, promising the raw computing power to crack previously-unsolvable problems.  IBM has an early lead in quantum computing, experts say, with Google, Intel, Microsoft, and a host of startups close on its heels.  Investors are also excited about quantum computing startups, including IonQ, ColdQuanta, D-Wave Systems and Rigetti, all of whom could shake up this market.  However, there's a big catch: Modern quantum computers are generally not as ...
Tags: Google, Microsoft, Trends, Intel, Bill Gates, Gartner, Clarke, Ibm, Goldman Sachs, Bmw, Volkswagen, Forrester, Hopkins, Mark Johnson, Monroe, Maverick


Digital Transformation 2.0: Customer Experience Management

Customer experience management (CXM) is the next stage of the customer-centric business transformation. It is a grand orchestration of customer experiences (CX) involving everyone in the C-suite—CIOs, CMOs, chief digital officers, among other customer-facing functions. “CXM is the next category in the brand evolution,” said Augie Ray, vice president analyst at Gartner. “Whereas 20 years ago much of brand strategy was focused on positioning and communication strategy, today we use the tools and p...
Tags: Digital Transformation, Marketing, CMO, Gartner, Accenture, B2b, Forrester, Ray, Modern Marketing, Consumer, CX, Parrish, Augie Ray, Forrester Consulting, Rick Parrish, John Zealley


Media agencies are under massive pressure to reinvent themselves. Here's how the biggest ones, including Horizon Media and PHD, are evolving to meet clients' demands.

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency, and media-vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also getting more transparent, buying across more...
Tags: US, Samsung, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, MDC, IPG, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Media agencies are under massive pressure to reinvent themselves — here's how the biggest ones including Assembly and Dentsu X are evolving to meet clients' demands

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency and media vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also addressing transparency, buying more across m...
Tags: US, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, Assembly, MDC, IPG, Dentsu, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Media agencies are under massive pressure to reinvent themselves. Here's how the biggest ones including Horizon Media and PHD are evolving to meet clients' demands

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency and media vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also getting more transparent, buying across more ...
Tags: US, Samsung, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, MDC, IPG, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Take Your Marketing Automation Further With AI

by John Oechsle, President and CEO of Swiftpage It’s been said that artificial intelligence is the future, but I’d argue that AI is very much a thing of the here and now. It’s playing an increasingly significant role in marketing efforts, and is taking marketing automation to the next level. And during an era when customers are demanding fast and hyper-personalized service, AI-based technologies couldn’t be more critical. AI-based technologies bolster marketing automation efforts through person...
Tags: Startups, Colorado, Artificial Intelligence, John, Accenture, Forrester, Marketing Automation, Thinking Aloud, John Oechsle, Business Automation, Swiftpage, Colorado Technology Association CTA


Video Blog: Forrester’s Asia Pacific Managed Security Services Wave Identifies The 11 Most Important Vendors

CISOs in Asia Pacific must justify their spending and articulate the business value of often expensive investments in managed security to a largely non-security audience of executives. Currently, this is nearly impossible: Many managed security service providers continue to go to market with messaging that is technology-centric and blind to the benefits they provide to […]
Tags: Ecommerce, Asia Pacific, Forrester


Choose The Right Enterprise Architecture Management Tool Using Forrester’s Latest EAMS Wave™

Today’s enterprise architecture (EA) practices are relevant because they enable a firm’s customer-led and digital transformations. As more traditional EA use cases become commoditized, vendors that provide strong use cases that are vital to transformations will emerge as the leaders. These transformation-enabling use cases include strategic performance management, technology asset performance, operational insights, and people […]
Tags: Ecommerce, Forrester


Impact picks up $75 mln

Providence Strategic Growth, a growth equity affiliate of Providence Equity Partners, has led a $75 million investment in Impact. Also, Silversmith Capital Partners, an existing backer of Impact, also participated in the investment. Based in Santa Barbara, California, Impact is a provider of partnership automation solutions. PRESS RELEASE SANTA BARBARA, Calif.–(BUSINESS WIRE)–Impact, the global leader in PARTNERSHIP AUTOMATION, today announced a $75 million investment led by Providence Strategic...
Tags: New York, London, Boston, Singapore, Trends, Tech, Barkbox, Psg, Forrester, Nordics, Providence, Calif, United States Europe, Cabela, Providence Equity Partners, PE Deals


Around the World in 50 Captivating Digital Marketing Statistics

Sit back and join us for a journey through 50 recent digital marketing statistics that combine to tell a captivating tale of change, innovation, and generational preferences in an industry that changes faster than Jules Verne’s Phileas Fogg could ever have envisioned in “Around The World in 80 Days.” via GIPHY Statistics exploring each of the B2B, influencer, content, and social media flavors of marketing combine to tell a captivating and unique story of how digital marketing has evolved...
Tags: Google, Amazon, Facebook, Pinterest, Instagram, Microsoft, Youtube, Boston, Seo, Linkedin, CMO, Atlantic, Facebook Messenger, New York Times, Slovenia, Denmark


Are CMOs Getting Left Out of Banking’s Digital Transformation?

Financial marketers must fight for a seat at the digital transformation table, but they must prove they can engineer meaningful changes. The post Are CMOs Getting Left Out of Banking’s Digital Transformation? appeared first on The Financial Brand.
Tags: Finance, Forrester, Culture & Leadership


Data And Analytics Leaders, We Need You!

How do you create an insights-driven organization? One way is leadership. And we’d like to hear about yours. Today, half of the respondents in Forrester’s Business Technographics® survey data report that their organizations have a chief data officer (CDO). A similar number report having a chief analytics officer (CAO). Many firms without these insights leaders […]
Tags: Ecommerce, CDO, Forrester, Cao, Data Leadership, Insights-driven Organization, Analytics Leadership


Attendee Journey Highs And Lows At MWC19 Barcelona

I just returned from MWC19 Barcelona, for which I was a judge of the GLOMO Awards. As a Forrester analyst whose research includes service design, I paid extra attention to the attendee journey. I’d like to share the top stand-out elements in its design, which did a nice job of considering the three phases — […]
Tags: Ecommerce, Customer Experience, Barcelona, Experience Design, Mobile World Congress, Forrester, Service Design


What CIOs Can Learn from Fleetwood Mac about Marketing

Here at Forrester, we love all things music. Each office floor has a different musical theme and all the rooms are named after popular musicians of the time. It’s not uncommon to have a team meeting in Guns N’ Roses or an afternoon phone call in Jackson Browne. So, it seems natural to think of […]
Tags: Ecommerce, Technology, B2b Marketing, Fleetwood Mac, B2b, Forrester, Jackson Browne, Marketing Technology, Integrated Marketing (Cross-Channel, chief marketing officer (CMO, chief information officer (CIO, Marketing & Strategy, Demand Planning


Countdown To Forrester’s CX Sydney 2019 Forum

Change The Game By Embracing Radical CX Innovation OK, so you’ve elevated and transformed your customer experience (CX) practices over the past five (or more) years. These practices have become more professional, more analytical, and more focused on business impact. But there’s one area where many of us still fall short: innovation. I’m not talking […]
Tags: Ecommerce, Sydney, Forrester


Countdown To Forrester’s CX Sydney Forum 2019

Change The Game By Embracing Radical CX Innovation OK, so you’ve elevated and transformed your CX practices over the past five (or more) years. These practices have become more professional, more analytical, and more focused on business impact. But there’s one area where many of us still fall short: innovation. I’m not talking about incremental […]
Tags: Ecommerce, Sydney, Forrester


Electronic Bill Presentment And Payment (EBPP) Is Undergoing A Sea Change — Catch The Wave!

Fun fact: I’ve been researching billing for Forrester since 2012. But 2018 was a year unlike any other in my billing research. For the first time, the majority of my client inquiries on the topic came from financial services companies. And while these conversations often started about billing, they ended up in EBPP. Here’s what […]
Tags: Ecommerce, Forrester


5G phones are here but there’s no rush to upgrade

This year’s Mobile World Congress — the CES for Android device makers — was awash with 5G handsets. The world’s No.1 smartphone seller by marketshare, Samsung, got out ahead with a standalone launch event in San Francisco, showing off two 5G devices, just before fast-following Android rivals popped out their own 5G phones at launch events across Barcelona this week. We’ve rounded up all these 5G handset launches here. Prices range from an eye-popping $2,600 for Huawei’s foldable phabet-to-tablet...
Tags: Iphone, Apple, Android, TC, Mobile, Verizon, Asia, Internet Of Things, South Korea, Europe, China, Samsung, San Francisco, Tech, Eu, Barcelona


5G phones are here but don’t rush to upgrade

This year’s Mobile World Congress — the CES for Android device makers — was awash with 5G handsets. The world’s No.1 smartphone seller by marketshare, Samsung, got out ahead with a standalone launch event in San Francisco, showing off two 5G devices, just before fast-following Android rivals popped out their own 5G phones at launch events across Barcelona this week. We’ve rounded up all these 5G handset launches here. Prices range from an eye-popping $2,600 for Huawei’s foldable phabet-to-tablet...
Tags: Iphone, Apple, Android, TC, Mobile, Verizon, Asia, Internet Of Things, South Korea, Europe, China, Samsung, San Francisco, Tech, Eu, Barcelona


Huawei said it built a folding phone similar to Samsung's Galaxy Fold — but killed it because it was so bad

Huawei's consumer CEO, Richard Yu, told Business Insider that his company had prototyped a folding phone design similar to Samsung's Galaxy Fold but "killed it" because it was so bad. Huawei's Mate X folding phone has a single, flexible display that folds and unfolds between a smartphone and tablet format. Samsung's Galaxy Fold is configured a little differently, with a dedicated smartphone screen on the front of the device, and a separate larger screen for tablet mode. There's a lot of debate...
Tags: Apple, US, Samsung, Trends, Huawei, Business Insider, Forrester, Yu, Gillett, Richard Yu, Samsung Galaxy Fold, Frank Gillett, Frank Gillet


Enable Marketing’s CX Ambitions With Real-Time Interaction Management

One of our 2019 B2C marketing predictions is that enterprise marketing technology will meld with customer experience (CX) investments to deliver the relevancy and consistency that consumers crave from brands. Real-time interaction management (RTIM) provides critical capabilities that enable marketers to realize their CX ambitions. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually […]
Tags: Ecommerce, Marketing, Customer Experience, Customer Experience Management, Wave, Forrester, Customer Insights, Martech, CX, Customer Journey, Customer Intelligence, Customer Journey Analytics, B2C Marketing, Customer Journey Mapping, Customer Experience Strategy, RTIM


Digital Media Spending Growth And Privacy Are Compatible

With increasing scrutiny on how advertising platforms use consumer data, the days of hypertargeting are numbered. As a result, one may believe that ad prices and, consequently, ad spending will need to decline. Forrester disagrees. We expect annual digital media spending in the US to grow by nearly $50 billion over the next five years. […]
Tags: Ecommerce, Privacy, Advertising, US, Forrester, Digital Marketing, Media Buying


Forrester’s Top Customer Experience Research Findings Of 2018

Forrester’s customer experience (CX) research team published more than 100 reports in 2018. I just released a report that pulls together our most important CX findings from those publications and highlights them in one place. The report is called “Forrester’s Top Customer Experience Research Findings Of 2018.” The key discoveries that I feature in my […]
Tags: Ecommerce, Forrester, Forrester 's Top Customer Experience Research


IBM's Watson Anywhere lets customers run AI on any cloud they want, and it's a sign that IBM is pulling back from plugging its own cloud (IBM)

On Feb. 12, IBM announced Watson Anywhere, which allows customers to run IBM's flagship artificial intelligence service on any cloud they want or even on their own equipment. Analysts believe this is an effective strategy and shows that IBM is focusing on its customers who want to use multiple clouds or a hybrid cloud, rather than pushing on its own cloud. But analysts are also skeptical about whether Watson has significant advantages over the artificial intelligence services provided by bigge...
Tags: Google, Amazon, Microsoft, Trends, Ubs, Ibm, Watson, Roy, Amazon Web Services, Forrester, Amazon Google, Microsoft Azure, Amazon Web Services Microsoft, NAG, Dave Bartoletti, Bartoletti


DTC Startups Signal An Age Of Experimentation

As we gear up for Forrester’s Consumer Marketing 2019 Forum, I’m chipping away at a rather large research undertaking that quantifies why direct-to-consumer (DTC) startups deliver value to consumers and how this threatens big brands. In addition to mining rich quant, qual, and behavioral data sets, our advanced analytics illuminates the key drivers that predict […]
Tags: Ecommerce, Customer Experience, Forrester, Age Of The Customer, Customer Insights, Customer Data, Direct To Consumer, Customer Journey, B2C Marketing, chief marketing officer (CMO, Customer Emotion, DTC Startups Signal, Consumer Marketing 2019 Forum