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Design vs. Disposability: The Icon Approach

The folks over at Freethink have put together a killer video on Jonathan Ward's Icon. This one isn't just drooling over the cars and Ward's legendary attention to design detail; instead they ask the larger question, what if this level of thought, design, future-proofing and craftsmanship were applied to all products? What would that do to our perceptions of disposability and long-term use?"They're taking a 40 year old car," says a familiar voice in the video, "and essentially preparing it for it...
Tags: Design, Object Culture, Ward, Jonathan Ward, Michael DiTullo, Freethink, Jonathan Ward Founder of Icon Ward