Posts filtered by tags: Gen Zers[x]


 

Get Your Business Ready for Gen Z: Millennial Auto Trends Part III

In 10 Years, Your Buyers Will Be From Gen Z. Will You Be Ready? We are all familiar with Baby Boomers, Millennials, Gen Xers and Gen Yers, but how much do we know about the latest Gen Z? The Pew Research Center began studying the largest generation, Millennials, in 2009. Ten years later, researchers saw that the Millennial classification needed a cutoff point. That’s when Generation Z entered the ring: the “just Google it”, mobile-first, true digital native generation. Until the next ge...
Tags: Google, Microsoft, America, Car Buying, Autos, Ibm, Ai, Gen Y, Honda, Pew Research Center, Boomers, Industry News, Ebay Motors, Millennial, Generation Y, Baby Boomer


Hey, Big Spenders

What you need to know to reach young shoppers By Rieva Lesonsky Back in the day, retail changed forever as the baby boomers, then America’s largest generation, started buying stuff—and just kept spending. They were followed by an even larger generation—the millennials—who emulated their spending habits. Now, “Gen Z is set to shake up the retail market just like millennials did when they first acquired their purchasing power,” according to eMarketer. Gen Z consumers  spend about $143 billion a ye...
Tags: Amazon, Facebook, Business, America, Trends, Heather Watson, Emarketer, Cpc, Nrf, Right Now, Barkley, Gen Zers, Generational Kinetics, Rieva Lesonsky Back, Amazon eMarketer, YouTube However eMarketer


Generation Z Is Entering Your Workforce: Do You Understand How to Harness Their Unique Skills?

Generation Z is no longer on its way into the workplace—it’s already arrived. The members of Gen Z have their own style and characteristics, already influencing one-fourth of the work world this year. If you want your business to be competitive, you’ll need to adapt your training methods to Gen Zers’ style. This class of employees was born into a world of dynamic and rapidly changing technology. They know nothing different and blithely switch between various media. Saturated in technology, they ...
Tags: Sales, Staffing & HR, Generation Z, Gen Zers, Employee Training


Infographic: 27% of Gen Zers Say They Always Write a Product Review After Making a Purchase

It may seem like a hassle to write a recommendation after buying a product online, but not for Gen Z. In fact, according to new research from tech company Social Media Link, over 60 percent of Gen Zers say they leave a review often, if not every time. Maybe that's because Gen Z values recommendations...
Tags: General, Advertising, Magazine, Gen Zers, Data Points, Social Media Link


Data Points: What Consumers Really Want From Brands’ Content

Brands that want to garner consumer trust might want to steer clear of Photoshop when working on their content, new data from digital experience platform WP Engine and The Center for Generational Kinetics suggests. Considering that 82 percent of Gen Zers and 77 percent of millennials are more likely to purchase from a company that...
Tags: Advertising, Magazine, Gen Zers, Generational Kinetics, Data Points


Millennials, Generation Z: Connected with thousands of friends – but feeling all alone

Millennials and Gen Zers say they often feel isolated even when surrounded by friends — both real and virtual.            [Author: Kaiser Health News]
Tags: News, Kaiser Health News, Gen Zers


Social Causes That Gen Z Cares About—and Why You Should Care, Too

The kids are growing up. Believe it or not, the oldest of Generation Z (those born between 1996 and 2010, according to MDR) are starting to graduate from college. They’re making many of their own decisions and influencing their parents and society as a whole. For employers and marketers, this demographic can’t be ignored. Gen Z, bigger than Generation X, has an estimated population of more than 60 million, according to consulting firm BridgeWorks. Having grown up with domestic terrorism, school ...
Tags: Marketing, NFL, Colin Kaepernick, San Francisco, Nike, United Nations, Citigroup, Patagonia, Cbs, Espn, The New York Times, B2b, Cone Communications, Nra, Modern Marketing, MDR


Coffee Culture: The Origins of Your Morning Cup of Joe

In 1699, the East India Trading Company set up the first commercial exports of coffee from Java, Indonesia. As Europeans became fascinated with the strong beverage, its demand only grew stronger. It pushed global trade at the time to its limits — but this was far from the beginning of coffee culture. Recalled in artwork done by Dutch painter Adriaen Van Ostade, the first European coffee shops and the start of European coffee culture began in the Netherlands. Brought on by the boom of global trad...
Tags: Food, New York, Learning, Indonesia, California, New York City, Howard Schultz, New Orleans, Starbucks, John Adams, Lifehacks, Yemen, Joe, Sazerac, Boston Tea Party, Seattle Washington


Marketing to Gen Z: What Not to Do

As Generation Z grows to be a large part of consumers, it’s important to understand what kinds of marketing they are receptive to. It’s much easier to simplify them down to a generation of people who are always on their phones than it is to put the effort in to learn their behaviors. What to know how not to market to Generation Z? We’ve got you covered. Want help with your marketing efforts? Let us know. Who is Generation Z? As it happens, the categorization of Gen Z varies depending on who y...
Tags: Facebook, Instagram, US, Seo, Social Media Marketing, Facebook Messenger, Baby Boomers, YouTube Facebook, Generation Z, Gen Zers, Generation Z and Social Media, Gen Z Gen Zers, Generation Z Social Media, Gen Z On Social, Generation Z on Social Media, Marketing to Gen Z


Gen Z: Not-So-Easy but Worthwhile Steps to Homeownership

(TNS)—Gen Z is poised to be the largest source of homebuyers in the United States. The post-millennial generation, or those born after 1996, make up about 32 percent of the population. And, according to a recent report by realtor.com®, 80 percent of them want to own a home before they turn 30. For kids who are still in high school or just graduating from college, homeownership aspirations might seem far off. But the overwhelming attitude toward homeownership could have roots in the economic turn...
Tags: News, Homeownership, Advice, Bank Of America, Radio, United States, Portland, Va, Young, Latest News, Don, FHA, Bankrate, Hale, Boyer, Gen Z


Understanding the Loneliness Epidemic

Much like the opioid crisis, loneliness is an epidemic. According to results from Cigna’s U.S. Loneliness Index, a survey of more than 20,000 American adults ages 18 and older, nearly half of Americans report sometimes or always feeling alone or left out. One in four Americans rarely or never feel as though there are people who understand them. Two in five Americans sometimes or always feel that their relationships are not meaningful and that they are isolated from others. And one in five people...
Tags: Psychology, Family, Sleep, Relationships, Friends, Happiness, America, Social Media, Social Withdrawal, Harvard, Cigna, Social Isolation, Loneliness, Behavioral Health, Mental Health And Wellness, McPherson


How Your Business Can Attract Gen Zers in 2019

When it comes to getting Gen Zers interested in your business, there always seem to be so many challenges. Already, millennials were hard enough to market to, with values so different from traditional consumers’, but that’s nothing compared to marketing to this younger generation. Gen Zers, on the one hand, are resistant to traditional marketing, but on the other hand, want your attention all the time. They’re always on their phones using 3G, but if they get a pop-up, they hate it. They hate adv...
Tags: Business, Instagram, Youtube, Sales, Ryanair, Google Maps, Instagram Facebook, Gen Z, Gen Zers, Oberlo


Should You Be Googling Yourself?

In 2004, after being shot by an unknown assailant, one Australian man encountered some disturbing information from Google search results. Revealed in image searches and even filled in by Google’s autocomplete searches was his own name, linked with the names of local criminals, mobsters to be exact. This false information nearly cost him his very life. Yet, it was still plastered over the front page of Google search results begging the question – if it’s on Google, does it even matter if it’s tru...
Tags: Google, Facebook, Technology, Instagram, Lifehacks, Gen Zers, SocialCatfish


Holiday Sales are Soaring, How to Leverage Your Personal Brand, How to Fight Your Competition and Other Things Entrepreneurs Need to Know

20 Things Small Business Owners Need to Know By Rieva Lesonsky   1—Marketing Musts for 2019 Join me (@Rieva) for a Twitter chat on Wednesday, December 5 at 2 pm ET/11 am PT. The chat is hosted by Simply Business and there’ll be a lot of small business experts there to discuss the best ways to market your business in 2019. Follow the chat on Twitter using the hashtag #SBTips. 2—Women, the Economy & Holiday Shopping How do women feel about the state of the economy? The SheSpeaks/Lippe Taylor W...
Tags: Google, Amazon, Business, UK, New York, Microsoft, California, America, Analytics, UPS, Chicago, David, Gartner, Burberry, Google Docs, American Express


Cracking the Code on Generation Z Employees and Customers

The generation cohort born 1997 to present is set to play an increasingly bigger role in the economy. This fast-rising generation, dubbed Generation Z or Gen Z, will make up 40% of consumers by 2020, warranting special attention from small businesses and entrepreneurs looking to future-proof their businesses. According to an insightful infographic commissioned by  ranking site RaveReviews.org and developed by Nowsourcing, Gen Z has an attitude toward finances unlike the Millennials generation ...
Tags: Finance, Sales, Customers, Gen Zers, RaveReviews, Gen Z Financial Worries Learning, Employers Gen Zers


In the News, a Survey Says 73% of Your Customers are Influenced by Content Marketing

? Before you create that next piece of content for your site or social media channel or YouTube channel or whatever, think … is this going to entice someone to buy something from me? To start this latest edition of This Week in Small Business, co-founder of SMB Group Laurie McCabe and I discussed that idea. We looked at Mike Guta’s recent article on the impact of content on purchases. A new survey from Clutch shows that 73% of those asked said content was a driving force in making a purchase...
Tags: US, Sales, Xerox, Congo, Jerry Brown, Kabbage, Laurie, Vancouver Canada, Search Analytics, Center for Generational Kinetics, Sylvie, New Integrations, Small Business News, Gen Zers, STAT Search Analytics, Laurie McCabe


48% of Gen Z Restaurant Employees Say Good Management is Key to Retaining Them

What do Gen Zers feel about working in the restaurant and food service industry? The National Restaurant Association Educational Foundation and the Center for Generational Kinetics carried out a nationwide research (PDF) to find out. For the $800 billion restaurant and food service industry in the US, understanding what Gen Zers think about working in the business is extremely important. This is because they represent the future of the industry as it continues to evolve with digital technology,...
Tags: US, Employment, Sales, Center for Generational Kinetics, Gifford, Gen Zers, Gen Z Restaurant Employees Say Good Management, Small Business Trends Rob Gifford Executive


Conference Recap: Aria Finger on Inspiring Today’s Youth

According to Aria Finger, most sweeping generalizations about young people are wrong. With her General Session presentation on Tuesday at the 2018 PRSA International Conference in Austin, Texas, Finger set out to debunk the prevailing notion that millennials and Generation Zers are too distracted and unmotivated to be change agents. Finger’s attitude toward today’s youth is far from blind optimism. As the CEO of social activism nonprofit DoSomething.org, her life’s work is centered around inspir...
Tags: America, Pr, Millennials, Icon, Young, Thought Leadership, Social Change, Digital Marketing, Freddie, PRSA, Generation Z, DoSomething, Gen Zers, Finger, Dean Essner, Freddie Bologno


The Marketer’s Guide to Coupon Affiliate Websites

By Michael Quoc Newspaper coupons may seem like a relic from the past, but coupons are bigger and better than ever. With the rise of the internet, digital coupons have become widely available on coupon websites, smartphone apps, and more. The majority of today’s consumers regularly use coupons, regardless of whether they make $250,000 or $25,000. No matter what they’re buying, people are interested in saving money. And with the way millennials and Gen Zers are embracing coupons, the coupon-clipp...
Tags: Google, Yahoo, Advertising, Marketing, Sales, Affiliate Marketing, Ppc, Marketing & PR, Michael, Cpc, Brad, CPM, Gen Zers, Twitter Company, Dealspotr, Michael Quoc


The Marketer’s Guide to Coupon Affiliate Websites

By Michael Quoc Newspaper coupons may seem like a relic from the past, but coupons are bigger and better than ever. With the rise of the internet, digital coupons have become widely available on coupon websites, smartphone apps, and more. The majority of today’s consumers regularly use coupons, regardless of whether they make $250,000 or $25,000. No matter what they’re buying, people are interested in saving money. And with the way millennials and Gen Zers are embracing coupons, the coupon-clipp...
Tags: Google, Yahoo, Advertising, Marketing, Sales, Affiliate Marketing, Ppc, Marketing & PR, Michael, Cpc, Brad, CPM, Gen Zers, Twitter Company, Dealspotr, Michael Quoc


10 Gen Zers Who Are Innovating the World

By Kayla Matthews   Generation Z sometimes gets a bad rap from older people, but just as with every generation, there are those who are bad seeds and those who strive to make the world a better place. Gen Z makes up the largest population in the United States, even though it is only 25 percent of the population. There are many reasons why they’re transforming the workplace, but one reason is the large number of Gen Zers who are innovating the world. Here are 10 of the more interesting and innova...
Tags: Motivation, New York City, United States, Innovation, Muse, Faa, Branding, Whitaker, Westport Connecticut, Federal Aviation Administration FAA, Noa, Gen Zers, Kayla Matthews, Zers Jason Li Jason Li, Noa Mintz Noa Mintz, Anna Zhang Anna Zhang


A professor in Ohio takes attendance on Twitter, posts homework on Slack, and holds office hours at 10 p.m. — and it shows how different Gen Z really is

The oldest members of Generation Z, born in the late 1990s, are changing the way colleges teach their students. An Ohio State professor quoted in The New York Times uses Twitter, Slack, and Zoom for tasks like taking attendance and holding office hours. The changes reflect Generation Z's digital upbringing. Generation Z is the most tech-savvy cohort in history. Defined as those born after 1997, Generation Z is growing up in a world where smartphones, social media, and content-streaming are u...
Tags: Mark Zuckerberg, Trends, Snapchat, New York Times, Ohio, The New York Times, Times, Ohio State, Kraft, Pew Research Center, Ohio State University, Jean Twenge, Gen Zers, Zs, Laura Pappano, Nicole Kraft


The Sneaky Reason Disney Animators Gave Ariel the Mermaid Red Hair

Let's play some word association. If you grew up in the '90s, when you think "mermaid," you probably think of Ariel. And when you think of Ariel, you probably think red hair. (And when you think about red hair, you probably think about brushing it with a fork.) The Little Mermaid is considered a classic by both millennials and Gen Zers alike, but the titular character's ubiquitous red hair actually has a direct correlation to an older mermaid. In 1984, Daryl Hannah starred in the live-action fi...
Tags: Disney, Tom Hanks, Beauty, Little Mermaid, The Little Mermaid, Ariel, Social Security Administration, Madison, HANNAH, Mermaid, Daryl Hannah, Beauty News, Gen Zers, Halloween Beauty


Broadcast Radio Targets Millennials With New Format

Although radio as a platform for discovering new music has been on the decline for some time, with little to offer millennials, a new format known as "Right Now Music Radio" is hoping it can change this and bring radio into the modern age. ___________________________ Guest post by Bobby Owsinski of Music 3.0 I think most listeners will agree that broadcast radio for music has been dismal for a long time, thanks to corporate radio groups and central programming. Local radio is on the ...
Tags: Spotify, Music, Guest Post, Apple Music, Music Business, How I Listen, Broadcast & Satellite, Bobby Owsinski, Gen Zers, Zapolian Media Strategies, Manngroup Radio


Post-Millennial Marketing: How to Market Effectively To Generation Z

Millennials have starred in marketing headlines for the past several years. But, did you know that Generation Z will make up about 20% of the workforce and 40% of consumers by 2020? While few agree on exactly where the cut-off between Millennials and Generation Z is, (is it 1995? 97? 98?) everyone can agree that a new generational cohort has arrived on the scene. Why should you care and how does Generation Z impact your business? You need to have marketing strategies in place for millennials an...
Tags: US, Sales, Millennials, Human Resources, Baby Boomer, Baby Boomers, Patel, Pew Charitable Trusts, Generational Marketing, SMALL BUSINESS MANAGEMENT, Jeff Fromm, Marketing and branding, Generation Z, Ryan Jenkins, Jeremy Finch, Gen Zers


Generation Z is already moving away from Facebook, and 6 more industries could be next

We already know Facebook is losing among Generation Z, the generation after millennials that prefers Snapchat and Instagram. Marketing and retail experts pinpointed six other sectors and businesses that are likely to struggle once these teens come of age. "Generally, members of Generation Z are tech-savvy, pragmatic, open-minded, individualistic — but also socially responsible," An Hodgson, an income and expenditure manager at Euromonitor International, told Business Insider.  Ishan Goel, a...
Tags: Facebook, Youtube, Trends, Kmart, Ralph Lauren, American Eagle, Jcpenney, Instagram Marketing, Don, Macy, Piper Jaffray, Euromonitor International, Goel, Gen Zers, Calise, Mark Abadi


Generation Z is already making Facebook uncool, and 6 more industries could be next

We already know Facebook is losing among Generation Z, the generation after millennials that prefers Snapchat and Instagram. Marketing and retail experts pinpointed six other sectors and businesses that are sure to struggle once these teens come of age. "Generally, members of Generation Z are tech-savvy, pragmatic, open-minded, individualistic but also socially responsible," An Hodgson, Income and Expenditure Manager at Euromonitor International, told Business Insider.   Ishan Goel , a 19...
Tags: Facebook, Youtube, Trends, Kmart, Ralph Lauren, American Eagle, Jcpenney, Instagram Marketing, Don, Macy, Piper Jaffray, Euromonitor International, Goel, Gen Zers, Calise, Mark Abadi


Generation Z is already killing Facebook, and 6 more industries could be next

We already know Facebook is losing among Generation Z, the generation after millennials that prefers Snapchat and Instagram. Marketing and retail experts pinpointed seven other sectors and businesses that are sure to struggle once these teens come of age. "Generally, members of Generation Z are tech-savvy, pragmatic, open-minded, individualistic but also socially responsible," An Hodgson, Income and Expenditure Manager at Euromonitor International, told Business Insider.   Ishan Goel , a ...
Tags: Facebook, Youtube, Trends, Kmart, Ralph Lauren, American Eagle, Jcpenney, Instagram Marketing, Don, Macy, Piper Jaffray, Euromonitor International, Goel, Gen Zers, Calise, Mark Abadi


Gen Z—The Next Wave of Consumer Game Changers?

Generation Z, loosely defined as the generation born anywhere from 1995 or 1998 to 2016, is predicted to hit the post-college marketplace in much the same way as millennials—managing considerable debt. Yet, simultaneously, they’re gaining traction as the next consumer powerhouse, representing billions of dollars for retailers and more. Regarded as the most diverse and inclusive generation yet, Gen Z represents those around 19 years of age and younger. Perhaps most significant to real estate prof...
Tags: News, Radio, New York Times, Millennials, Times, AHS, Latest News, Real Estate News, Generation Z, Gen Z, Gen Zers, Spotlights, American Home Shield®, Home Warranty, House Canary


Blogging Tips – How To Make Your Travel Blog Into A Business

If there’s one thing you’re passionate about, it’s travel. You’ve been traveling for a long time now, visiting different cities and countries around the world, and one thing you love most about this lifestyle is sharing it with others. Whether you’re a digital nomad running your own business, a teacher giving English lessons, or a WWOOFer, you’ve been blogging about your adventures for a while. And recently, now that your blog is becoming more popular, you’re thinking of turning into a business...
Tags: Travel, Google, Sponsored, Facebook, Instagram, Reddit, HubSpot, Gen Zers, Deep Patel