Posts filtered by tags: General[x]


 

DoorDash’s ‘Soul of the City’ Traces the Emotional Return of New York City’s Restaurants

The energy that consumes DoorDash's Tribeca premiere at The Standard Biergarten in New York aligns with that of the short film the event honors: communal. Hopeful. Vibrant. As the crowd awaits the premiere of "Soul of the City," the delivery service's follow-up to its 2020's "Southside Magnolia," there's an air of excitement for both the...
Tags: New York, General, New York City, Advertising, Tribeca, Standard Biergarten, Life After Lockdown


Smashing Fortnite Freezers: How Wendy’s Became a Fresh Voice on Twitch

Wendy's has always taken an unconventional approach to social marketing, and its path to success on streaming platform Twitch followed that model. "We made a huge impact on Twitch without arguably the most important part of Twitch: the presence of the streamer," VMLY&R group creative director McKay Hathaway said during Adweek's Elevate: Experiential and Creativity...
Tags: Gaming, General, Advertising, Adweek, Cannes Lions, Wendy, McKay Hathaway


Dove Campaign Celebrates the Role of Fathers and Supports Their Mental Well-being

According to new research, practicing a holistic care regime, that takes care of both physical and mental health, helps men hold more effective relationships. That was one of the findings of research undertaken by Dove Men+Care in partnership with research company Promundo. As a result, in order to celebrate fatherhood around Father's Day, the Unilever...
Tags: General, Advertising, Health and Wellness, Dove Men Care


What Will Win Big at Cannes Lions 2021? International Creatives Predict

It's about that time of year when agencies and clients nervously mull over the possibility that they've spent so much on entering Cannes Lions and won't actually win anything to show for it. But who is likely to win big at this year's Festival of Creativity, with over 29,000 entries received for this year? The...
Tags: General, Advertising, Cannes Lions


Tasty’s Licensing Partners Sold More Than $250 Million of Branded Merchandise in 2020

Tasty, the food sub-brand from BuzzFeed, wants to twist its commerce loop into a commerce pretzel, double and triple-dipping revenue by monetizing every stage of the culinary process. The publisher recently announced its latest brand licensing venture: a collaboration with General Mills to produce four dry meal kits, a Tasty-inflected version of the iconic Hamburger...
Tags: General, Advertising, Food & Beverage, Mills, Consumer, CPG & Grocery


A Jägermeister-Sponsored Documentary Toasts the Last Remaining Lesbian Bars in the US

Lesbian bars have a long and storied history in the U.S., providing many queer women safe spaces to meet over much of the last century. With the bars' numbers around 200 in the 1980s, it may surprise some to learn that there are fewer than 25 remaining today. The pandemic has taken a toll on...
Tags: General, Advertising, US, Diversity, Equity and Inclusion


Cannes Lions 2021 Records Decline in Entry Rates Despite Accepting 2 Years of Work

Ascential's 2021 Cannes Lions International Festival of Creativity, which will take place virtually for the second year in a row, received 29,074 award entries from 90 countries covering a two-year period after 2020's festival organizers canceled giving out awards because of the Covid-19 pandemic. Despite the resumption in judging ad work, the entry numbers are...
Tags: General, Advertising, Cannes Lions, Ascential, Cannes Lions 2021 Records Decline


Cannes Lions 2021 Records Decline in Entry Rates Despite Accepting Two Years of Work

Ascential's 2021 Cannes Lions International Festival of Creativity, which will take place virtually for the second year in a row, received 29,074 award entries from 90 countries covering a two-year period after 2020's festival organizers canceled giving out awards because of the Covid-19 pandemic. Despite the resumption in judging ad work, the entry numbers are...
Tags: General, Advertising, Cannes Lions, Ascential, Cannes Lions 2021 Records Decline


Publicis.Poke CEO Nick Farnhill Stepping Down, to Be Replaced by John Hadfield

Nick Farnhill, founder and chief executive of Publicis.Poke, is leaving the agency after 20 years. John Hadfield, CEO of Bartle Bogle Hegarty Singapore, will move from the fellow Publicis Groupe agency to replace Farnhill. Hadfield has been CEO of BBH Singapore for the past 11 years and was previously managing director at BBH London. Farnhill...
Tags: General, Singapore, Advertising, Publicis, BBH, Publicis Groupe, John Hadfield, Nick Farnhill, Personnel/HR/Career Management, Publicis Poke, Bartle Bogle Hegarty Singapore, Farnhill Hadfield


Stella Artois Uses NFTs to Auction Virtual Racing Horses in Branded Experience

Beer brand Stella Artois has entered the metaverse, the virtual shared space in which people can interact with online experiences, with a horse racing partnership like never before. Partnering with digital horse racing platform Zed Run, AB InBev is running the U.K. initiative with the creation of a 3D racetrack through which online players can...
Tags: General, Advertising, Beer, Stella Artois, Spirits & Cannabis


This Virtual Fashion Collection Imagines a Sustainable Future for the Industry

With sustainable fashion on the rise, non-profit H&M Foundation has created a twist on the traditional fashion collection to showcase an eco-friendly future for the industry. "The Billion Dollar Collection" is a virtual fashion collection, but instead of showcasing the latest clothing styles, each garment represents a start-up that could help make fashion more sustainable...
Tags: General, Advertising, H M Foundation, Fashion & Apparel


The Daily Show With Trevor Noah Plans Fall Refresh After 3-Month Summer Hiatus

The Daily Show With Trevor Noah will get a brand facelift this fall. Before that, though, the Comedy Central late-night show is taking an extended break. When The Daily Show returns on Sept. 13, it will have a new look and feel, the network said Tuesday. But the series, which has been filmed and produced...
Tags: General, Advertising, Trevor Noah, Programming & Performance


How The Athletic’s Uefa 2020 Campaign Aims to Help England Win the Tournament

Subscription-based sports website The Athletic has begun an eye-catching engagement drive around the Uefa Euro 2020 tournament that aims to support the England team, from flying planes over its training ground with insights to their first competitor to releasing racing pigeons with match tips. To highlight its deep knowledge and tactical analysis, the site has...
Tags: England, General, Advertising, Athletic, Sports Marketing


How The Athletic’s Uefa 2020 Campaign Aims to Help Teams Win Their Matches

Subscription-based sports website The Athletic has begun an eye-catching engagement drive around the Uefa Euro 2020 tournament that has initially supported the England team before moving on to advise others how to win their matches, from flying planes over the training ground with insights to their first competitor to releasing racing pigeons with match tips....
Tags: England, General, Advertising, Athletic, Sports Marketing


Recess, a CBD Beverage, Created a ‘Guide to Re-entering Society’

There's no instruction manual to follow for the country's reopening after more than a year of Covid-19 lockdowns. But thanks to Recess, a sparkling CBD drink, there is a cheeky zine to help people navigate the post-pandemic landscape. "The Recess Guide to Re-Entering Society," the brand's first media venture, launches today with a mix of...
Tags: General, Advertising, Beer, Spirits & Cannabis


Virgin Atlantic Aims to Promote Experiences With Lucky Generals Creative Appointment

Airliner Virgin Atlantic named Lucky Generals as its lead creative agency to take charge of the development of a multimarket brand platform and framework and shape communications for the business, including Virgin Atlantic Cargo and Virgin Atlantic Holidays. Siobhan Fitzpatrick, chief digital and marketing officer for Virgin Atlantic, said the company is investing in the...
Tags: General, Advertising, Accounts, Virgin Atlantic, Lucky Generals, Travel & Transportation, Virgin Atlantic Aims, Airliner Virgin Atlantic, Virgin Atlantic Cargo, Virgin Atlantic Holidays, Siobhan Fitzpatrick


How Cannes Lions Aims to Provide Networking and Idea Sharing at This Year’s Festival

One of the most important elements of Cannes Lion, the annual advertising festival that usually takes place in the south of France, is the opportunity it offers the international mixture of people to catch up or make new acquaintances. That it has not run for two years, for that reason alone, it is a genuine...
Tags: General, France, Advertising, Cannes Lions, Cannes Lion


TBWA Worldwide Enters the Third Phase of Strategic Overhaul

As TBWA Worldwide has increased the number of strategists/planners companywide by 34% over the past four years, the agency is entering what it calls phase three of their multi-year plan to commit to a "disruptive" future. "We believe better inputs--knowledge, data points, cultural strategy--are the fuel for better creative ideas and output, and by investing...
Tags: General, Advertising, Leadership & Talent


British Broadcasters Adopt NBC Universal’s Unified Advertising Metric CFlight

British TV broadcasters ITV, Sky and Channel 4 have partnered to offer a unified advertising metric that will run across their digital viewing platforms through NBC's campaign measurement tool Cflight. Created by Comcast-owned NBCUniversal in 2018, the measurement was a response to the growing increase of on-demand viewing that legacy metrics were proving unable to...
Tags: General, Nbc, Advertising, Comcast, Nbcuniversal, Connected TV


Burger King Takes Aim at Customers’ Annoying Habits and Behaviors

When the customer is always right, perhaps that customer thinks the vendor doesn't notice their annoying behaviors. But Burger King has, and in its latest campaign in France and Belgium to welcome back customers to restaurants, it is highlighting them openly. From ordering exclusive McDonald's menu items, annoying indecision, screaming children and counting out a...
Tags: General, France, Advertising, Belgium, Burger King, Food & Beverage, McDonald


Schitt’s Creek Partnered With a Yarn Brand So You Can Make Your Own David Rose Sweaters

Industrious fans of Schitt's Creek have been cobbling together their own versions of the characters' memorable outfits since the beloved series debuted in 2015. Soon they'll have help in the form of officially licensed patterns and supplies from Lion Brand Yarn Company. It's still a DIY undertaking, but it comes with instructions--and yes, of course,...
Tags: General, Advertising, Creek, Retailing, Lion Brand Yarn Company, Schitt


AMV BBDO and #WombStories Continue to Win Big With More Glory at The One Club Awards

AMV BBDO's work on the Libress/Bodyform campaign #WombPainStories continues its award-winning run after the agency was named Agency of the Year at The One Show, which was held virtually on Wednesday as part of the organization's event, Creative Week. The campaign, created by AMV BBDO, followed up its success at D&AD, where it took the...
Tags: General, Advertising, AMV BBDO, Awards & Honors


Digital Agency Croud Eyes US Expansion as M&A Hunt Begins

Digital marketing agency Croud is set to go on a merger and acquisitions (M&A) hunt with the appointment of Amit Khanna, an investment professional and corporate lawyer, to lead the expansion plan. The 10-year-old business, led by co-founder and chief executive Luke Smith, received a minority investment of $42 million (30 million pounds) in November...
Tags: General, Advertising, Mergers & Acquisitions, Luke Smith, Amit Khanna, Croud, Digital Agency Croud Eyes US Expansion


This Black and White Banking Ad Is a Call to Arms for Small British Businesses

In a bid to inspire entrepreneurship, British fin tech bank Mettle released its first brand campaign to encourage small businesses and sole traders to take up its services. Mettle, a part of the Natwest Group, offers a free, mobile-only business account to small and independent companies. The first campaign to promote the brand was created...
Tags: General, Advertising, Fin Tech, Mettle, NatWest Group


Following BMW Hire, German Comms Agency Looping Group Expands Into UK

With its pitch win and appointment by BMW Group to support its digital marketing communications, Looping Group, a German communications and production company with offices in Berlin, Hamburg and Munich, has expanded into London. The opening follows BMW's decision in April to form a specialized agency unit, The Game Group, as it streamlined its agency...
Tags: UK, London, General, Advertising, Munich, Automotive, Bmw, BMW Group, Berlin Hamburg, BMW Hire German Comms Agency Looping Group, Looping Group, Game Group


Exclusive: CPB Has Lost Key Clients Hotels.com and Fruit of the Loom

A decade ago, Crispin Porter + Bogusky seemed practically unstoppable. But in 2021, the storied agency is facing steep obstacles and an uncertain future. Adweek has learned that CPB, which lost its coveted Dominos account in 2020 and has seen a rotation of agency leadership in recent years, has now lost key clients Hotels.com and...
Tags: General, Advertising, Accounts, Adweek, CPB, Crispin Porter Bogusky, The Future of Agencies


Midol Encourages Menstruators to Stop Apologizing for Their Periods

After discovering that 62% of menstruators under 40 have apologized for their periods or period symptoms, period relief brand Midol launched the "No Apologies. Period." spot in an effort to change negative period vernacular. Top line Midol's "No Apologies. Period." ad features people of all ages, genders and ethnicities speaking about times they felt pressured...
Tags: General, Advertising, Diversity, Midol, Equity and Inclusion


Reddit traders have scared away many short sellers following massive squeezes in meme stocks, new data suggests

hoto Illustration by Omar Marques/SOPA Images/SOPA Images/LightRocket via Getty Images Short sellers have shrunk their positions in heavily shorted stocks by 80% since January. Short-seller losses in that period were largely limited to meme stocks over the same period, Barclays said. Traders wagering on meme stocks to fail have been "burned very badly" amid the frenzy, said strategist Matt Maley. See more stories on Insider's business page. The army of retail traders credited with sq...
Tags: General, Amc, Trends, Markets, Barclays, Reddit, Gamestop, Short Sellers, Short Squeeze, Miller Tabak, Melvin Capital, Markets Insider, Maley, Matt Maley, Millennial investors, Omar Marques


Ryan Reynolds’ Father’s Day Creation for Aviation Gin Is ‘The Vasectomy’

Father's Day is coming soon, and it's always a good time to reflect on the joys of parenthood. Like lack of sleep. And constant noise. On that note, three-time dad and Aviation Gin owner Ryan Reynolds today unveiled his brand's themed cocktail for the holiday: The Vasectomy. A relatively simple drink made with tonic, cranberry...
Tags: General, Advertising, Beer, Ryan Reynolds, Aviation Gin, Spirits & Cannabis


UK Media Agencies Sign Up for Carbon Reduction Charter

In recent years the advertising and media sector has begun to wake up to its own contribution to the impact it makes on the environment, with networks such as WPP and Havas among others outlining their pledges to becoming net zero. Now, IPA, the U.K.'s agency membership body, has initiated a Media Charter that aims...
Tags: UK, General, Advertising, Sustainability, WPP, Havas