Posts filtered by tags: General[x]


 

Twitter Reports Huge Revenue Gains As User Growth Stalls

The money is rolling in briskly at Twitter these days, but they're having a tough time getting more folks on the platform. Ned Segal, the company's CFO, said that advertisers increased their spend on Twitter with the return of live events like sports. Segal said the company has also "made progress on our brand and...
Tags: General, Advertising, Platforms, Segal, Ned Segal


Oreo Gets Political With a New Ad Days Before the Election

Over the weekend, you may have seen a story in the Wall Street Journal that profiled next door neighbors with opposing political views. Despite their disagreements (and different yard signs), the families have managed to stay friends, perhaps a feat in a highly contentious election year. It seems as though Oreo is leaning into a...
Tags: General, Advertising, Wall Street Journal


Just Days Before the Election, Facebook’s Political Ads System Still Isn’t Fully Fixed

Two days after a bug ravaged Facebook's political ads system, some advertisers are still seeing their ads deactivated. Political ad buyers and operatives who bought these ads to run in the final week of a contentious election cycle have lost money and, more importantly, time. If Tuesday had gone as planned, Facebook's blockade against all...
Tags: Facebook, Politics, General, Advertising, Platforms, Election Facebook


Cruise Lines Tout Deals Even Though It’s Still Not Clear When They’ll Sail

Norwegian Cruise Line can't tell travelers when its ships will resume sailing in North America, but when they do, drinks are on the house. Kids? Bring 'em for free. Worried about airfare? They'll take care of it. It's all part of the brand's Free at Sea promotion, a bundle of freebies and discounts aimed to...
Tags: Travel, General, Advertising, North America, Cruise Lines, Coronavirus


Zaxby’s Declares War; the Seismic Streaming Shift: Thursday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Zaxby's Is Reigniting the Chicken Sandwich War The chicken sandwich...
Tags: General, Advertising, Adweek, Zaxby, First Things First


This Online Grocery Store Only Stocks Purpose-Driven Brands

Among the most dramatic changes that Covid-19 has had on the economy is turning online grocery shopping into a mainstream activity. Prior to the pandemic, a wimpy 3% to 4% of grocery spending happened online, according to data from Bain & Co. Now? That number is upwards of 15%. According to a just-released survey from...
Tags: General, Advertising, Sustainability, Grocery, Food & Beverage, Bain Co


WE Tv President Marc Juris Will Leave the Company After 7 Years

Three months after AMC Networks lost its entertainment chief--who oversaw four of its channels--the company is saying goodbye to the president of its fifth network as well. Marc Juris, the president and general manager of WE tv, is leaving the network after seven years. He will depart at the end of 2020. "We first worked...
Tags: General, Advertising, Amc Networks, Marc Juris, Programming & Performance, Marc Juris Will


How Agencies Will Be Reshaped in 2021 as 50,000 Jobs Leave the Industry

Key Insights: The report predicts 11% of digital, creative and media agency tasks in the U.S. will be automated by 2023. Agencies have suffered layoffs and furloughs this year largely due to Covid-19, which spurred many brands to cut, reduce or delay marketing spend. A report from market research firm Forrester estimates that a total...
Tags: General, Advertising, Forrester


Panera Aims to Satisfy Changing Diner Habits With New Pizza Offering

When diners think of Panera, they usually associate the brand with its staple menu items: soups, salads, sandwiches, baked goods and coffee. Beginning today, the fast-casual chain hopes to entice customers with an entirely new category: flatbread pizza, the latest addition to its menu. The new offering is an aim to bolster sales as Panera...
Tags: General, Advertising, Food & Beverage


Criteo Posts 10% Revenue Hit for Q3 as Covid-19 Continues to Impact Ad Spend

Amid ongoing preparations for the decline of third-party cookies on the web, the Covid-19 pandemic continues to impact ad tech with Criteo today citing it as the primary cause for Q3 revenue dipping 10% to $470 million. Criteo CEO Megan Clarken described Q3 income as "better performance than expected" and cited how the numbers were...
Tags: General, Digital Transformation, Advertising, Megan Clarken, Criteo, COVID


Podcasting’s Greatest Asset Is the ‘Powerful, Intimate Connection’ With Listeners, Says Guy Raz

Despite what you might think of him, Guy Raz, host of the ultra-popular NPR podcast How I Built This, doesn't see himself as a great reporter. "I am not a great reporter in the sense that I'm not the person you're going to go to for an investigative story or for breaking news," he told...
Tags: Podcast, General, Advertising, Npr, Guy Raz


Samsung Transforms 18th Century House Into Spooky Halloween Haunt Using Hi-Tech Projection

LONDON--Halloween might feel a little different this year, thanks to the coronavirus, but that doesn't mean brands have taken their foot off the gas when it comes to finding socially distanced ways to keep the festive season from falling flat. Samsung in the U.K. has used a 300-year-old house, which dates back to the 18th...
Tags: London, General, Advertising, Samsung, Emerging Tech, AdFreak, Experiential, Samsung Transforms 18th Century House


DoubleVerify Raises $350 Million

DoubleVerify, an ad measurement and verification vendor, today announced a $350 million investment round led by Tiger Global Management, which is expected to close in the fourth quarter. The investment in DoubleVerify, which is rumored to be preparing an initial public offering, will primarily be used to buy back shares from existing shareholders. A portion...
Tags: General, Advertising, Tiger Global Management, Ad Tech & Mar Tech


Jon Stewart Rises Again; Top Podcasts of 2020: Wednesday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Jon Stewart Will Host Apple TV+ Current Affairs Show This...
Tags: General, Advertising, Adweek, First Things First


Krispy Kreme Wants You to Enjoy a Glazed Doughnut With Your ‘I Voted’ Sticker

For at least a generation, Americans who've taken the time to head to the polls, wait in a (usually long) line and cast their ballots for president have enjoyed a small but significant mark of recognition: the "I Voted" sticker. The adult equivalent of the star that grade school teachers stuck on your graded tests,...
Tags: Politics, General, Advertising, Krispy Kreme Wants


Omnicom Sees Q3 Organic Revenue Decline

Omnicom, which owns agencies such as TBWA, DDB, Hearts & Science and PHD, experienced an 11.7% drop in organic revenue during the third quarter of this year due to the economic impact of Covid-19. During the second quarter of 2020, Omnicom's organic revenue fell 23%. "As we expected, the negative impact of Covid-19 on our...
Tags: General, Advertising, Omnicom, COVID, TBWA DDB Hearts Science


Kazakhstan Takes a Cue From Borat and Reminds Visitors That It’s ‘Very Nice!’

As the famous expression goes, there's no such thing as bad publicity. The tourism board of Kazakhstan has taken that to heart, and decided to feature the catchphrase that made the country infamous at the center of the its new travel campaign. Kind of. A new digital ad called "Very Nice" is a twist on...
Tags: Travel, General, Advertising, Kazakhstan


Apple Just Dropped a New iPhone 12 Pro Ad That Shows Off Device’s Moviemaking Power

Ever since the launch of the first iPhone in 2007, our relationship with cameras has transformed. Although people once had to pay to get photos developed from film (remember those days?) or otherwise carry around chunky battery powered digital cameras, most of us now have powerful camera phones right in our pockets. To promote the...
Tags: Mobile, General, Advertising, AdFreak, Ad of the Day, Moviemaking Power


New Artsy Collection Celebrates Black-Owned Galleries and Its Artists

Artsy CMO Everette Taylor joined us on CMO Moves last week, and on top of sharing his career journey, he also filled us in on "Imagining the New Normal," an upcoming Artsy campaign that challenges art enthusiasts to take a deeper look at the impact of today's events on the Black artist community. The guest-curated...
Tags: General, Advertising, Diversity, Digital Storytelling, Everette Taylor, Equity and Inclusion, CMO Moves


How Chipotle Mixes Internet Culture with Burritos and Guac

For fast casual restaurant chain Chipotle, social listening is a key component of their social media strategy. They are keenly aware of customer habits and quickly respond to user-generated content, including the often-comedic mis-pronunciation of the brand's name. Simply, but with a lot of hard work, Chipotle has embedded itself into internet culture. In the...
Tags: General, Advertising, Chipotle, Social Confidential


The Trade Desk and LiveRamp Team to Forge Post-Cookie Solutions

The Trade Desk and LiveRamp have announced a collaboration that will see the demand-side platform's Unified ID 2.0 made available to publishers that deploy the onboarding outfit's Authenticated Traffic Solution. The ad-tech duo are collaborating in order to help both the buy- and sell-side of the industry continue audience matching once the industry's major platform...
Tags: General, Advertising, Mediaweek, Trade Desk, Forge Post Cookie Solutions


Burger King Summons the Ghost of Ronald McDonald in Voice-Activated Bloody Mary Stunt

Do you remember as a kid, standing terrified in front of the mirror as you said "Bloody Mary" three times, daring to keep only one eye open while fearing and hoping the royal ghost herself would appear? The legend emerged back in the 1960s as a scary teenage party game and has appeared in popular...
Tags: General, Advertising, Food & Beverage, Bloody Mary, Ronald McDonald, AdFreak, Voice Activated Bloody Mary Stunt


After Bankruptcy, Neiman Marcus Hopes for Holiday ‘Magic’ in All-Digital Campaign

Key Insights Neiman Marcus' first post-bankruptcy holiday campaign is all about the magic of the season. It's also the first campaign since Darren "Daz" McColl was officially named CMO of the retailer. Going forward, Neiman Marcus' digital strategy is to meet customers in a variety of channels. What a difference a year makes. Last October,...
Tags: Fashion, General, Advertising, Neiman Marcus, Neiman Marcus Hopes, Darren Daz McColl


Ahead of the Election, Booking.com Offers a Message of Unity

One of the hallmarks of travel marketing is to position travel as a uniting force, helping people gain a new perspective outside of their day-to-day lives, introducing them to diverse cultures and broadening their minds. Of course, that message has been a tough sell in the midst of a worldwide health crisis that has halted...
Tags: Travel, General, Advertising, Diversity, Diversity & Inclusion, Equity and Inclusion


Talking TV Ratings and Trump on Yeah, That’s Probably an Ad

"Linear television is far from dead," says TV Newser's A.J. Katz. Consider the interest and engagement around the presidential debates--viewers are so hungry for information and coverage of the election that OTT and streaming services have implemented their own political programming and live channels to compete with networks. Katz joins us this week to talk...
Tags: Politics, General, Advertising, Trump, Katz, Adweek Podcasts


Mother Invests in New Independent Creative Agency in London

Three years ago, Wieden+Kennedy made a statement about independence and placed a sizable bet, backing its group creative director Craig Allen and two others in a new agency venture, Callen. The Austin shop continues to carve out its own space, yet with W+K's support, it signals that smaller, more nimble extensions of existing agency brands...
Tags: London, General, Advertising, Austin, Wieden Kennedy, Craig Allen, Callen, Leadership & Talent, New Independent Creative Agency


How Walmart Plans to Become a Force for Good

Key Insights: To be a better steward of the environment, Walmart committed to reducing emissions to zero by 2040. The retailer's commitment to greater inclusion extends beyond the workplace. The events of 2020, from the Covid-19 pandemic to the Black Lives Matter movement and the wildfires raging out west, have amplified the pressure on brands...
Tags: General, Advertising, Customer Experience, Diversity, Walmart, Sustainability, Equity and Inclusion


Lego CMO Says Playing Can Prepare the Next Generation of Workers

Much has been made of the coming job apocalypse--a future rich in robots and AI that will not only supplant workers but demand the sorts of technological skills that many Americans do not possess. A recent survey from the firm ManpowerGroup found that 46% of U.S. companies already have trouble finding workers with the tech...
Tags: General, Digital Transformation, Advertising, ManpowerGroup


11 Takeaways from ANA Masters of Marketing

Key Insights Eliminating hateful content on social platforms continues to be a priority. Use difficult moments as learning opportunities. Recognize the power of advertising, and how it's been negatively wielded in the past. Go beyond products in marketing. For this year's ANA Masters of Marketing conference, brands gathered around the computer screen instead of down...
Tags: General, Advertising


Inside Google’s Targeting Plans for a Post-Cookie World

Earlier this week, the Justice Department filed suit against Google citing its dominance of the search market as anti-competitive. But away from the theater of big government versus big tech, advertisers are paying attention to the countdown to the "cookie-pocalypse" as Google prepares to withdraw support for third-party cookies in its Chrome browser. This, of...
Tags: Google, General, Digital Transformation, Advertising, Justice Department, Post Cookie World