Posts filtered by tags: Generation Z[x]


 

Marketing to Gen Z: What Not to Do

As Generation Z grows to be a large part of consumers, it’s important to understand what kinds of marketing they are receptive to. It’s much easier to simplify them down to a generation of people who are always on their phones than it is to put the effort in to learn their behaviors. What to know how not to market to Generation Z? We’ve got you covered. Want help with your marketing efforts? Let us know. Who is Generation Z? As it happens, the categorization of Gen Z varies depending on who y...
Tags: Facebook, Instagram, US, Seo, Social Media Marketing, Facebook Messenger, Baby Boomers, YouTube Facebook, Generation Z, Gen Zers, Generation Z and Social Media, Gen Z Gen Zers, Generation Z Social Media, Gen Z On Social, Generation Z on Social Media, Marketing to Gen Z


Gen Z should start saving now to afford a home by 2031

The average Gen-Zer will need to save $304 per month for the next 12 years to afford a 10 percent down payment and closing costs for a median-priced home ($386,310) by the time they're 30.
Tags: Homeownership, Savings, Lifestyle, Radio, Generation Z, Gen Z, Markets & Economy, Realtor.com, Down Payment, Optimal Blue, Danielle Hale, Zer, Median Priced Home, Mortgage Data


Generation Z trusts agents more than the internet for homebuying

At the Inman Connect New York 2019 real estate conference on Wednesday, a panel consisting of 20-something members of "Generation Z" stressed that though they believe technology is important, it’s not the only integral aspect of buying a home.
Tags: Technology, Marketing, Lifestyle, Radio, Agent, Inman Connect New York, Generation Z, Gen Z, Markets & Economy, Select, ICNY19, Inman Connect New York 2019, Icny 19, Inman Connect 2019


Generation Z trusts agents more than the internet for home buying

At the Inman Connect New York 2019 real estate conference on Wednesday, a panel consisting of 20-something members of "Generation Z" stressed that although they believe technology is important, it’s not the only integral aspect of buying a home.
Tags: Technology, Marketing, Lifestyle, Radio, Agent, Inman Connect New York, Generation Z, Gen Z, Markets & Economy, Select, ICNY19, Inman Connect New York 2019, Icny 19, Inman Connect 2019


Young Voters Keep Moving to the Left on Social Issues, Republicans Included

According to a new study, members of Generation Z are more open to social change than older generations, findings that could substantially reshape the nation’s political landscape.
Tags: News, Millennial Generation, United States, Pew Research Center, Baby Boomers, Generation Z, Polls and Public Opinion


Did Alexandria Ocasio-Cortez "crack" and reveal that she believes the world will end in 12 years?

Drudge would like to tease you into thinking so:But no... even if you only click through to the Grabien News story and read the excerpt from her interview (with Ta-Nehisi Coates), you'll see that she's only colorfully presenting the anxiety that young people are feeling about climate change:“And I think the part of it that is generational is that millennials and people, in Gen Z, and all these folks that come after us are looking up and we’re like, the world is gonna end in 12 years if we don’t ...
Tags: Law, Global Warming, Millennials, Rhetoric, Ta Nehisi Coates, Drudge, Generation Z, Ann Althouse, Alexandria Ocasio Cortez, Ocasio-Cortez, Grabien News


41 Percent of Gen Z-ers Plan to Become Entrepreneurs (Infographic)

Here's a look at Gen Z's goals surrounding money, work and legacy.
Tags: Sales, Generation Z


Generation Z is Entering the Workforce: How to Incorporate All Four Generations

61 million workers will enter the workforce this year from Generation Z. Next to millennials, this is one of the largest generations to begin working. And yet, fewer people over 60 are retiring as well. We’re looking at a diverse office space and a full-on headache for HR departments across the country. Most upper-level management still remains in the control of baby boomers. While many boomers have adopted mobile tech, they’re still woefully deficient in common skills like typing. How then do w...
Tags: Business, Baby Boomers, Make Money, Generation X, Generation Z, Millennial-friendly


This Social Psychologist Explains What's Wrong With College Campuses Today

Everybody put your participation trophies down, because author Jonathan Haidt has some news for you: We’ve been coddling Generation Z their whole lives.Read more...
Tags: Lifehacks, Jonathan Haidt, Generation Z, Lifehacker Asks, The Coddling Of The American Mind


Watch Heineken School Pepsi on How To Advertise to Gen Z

It’s a lesson for every brand… Winning over hearts and minds of Gen Z is risky business, but done well it wins them (and the rest of us) like nothing else can. Watching the nightmare that unfolded in the wake of Pepsi’s recent ad featuring Kendall Jenner was like watching a train wreck in slow ...
Tags: Marketing, Innovation, Heineken, Kendall Jenner, Pepsi, Generation Z, Heineken School Pepsi


Millennials are Deleting Facebook. Where are They Going?

Facebook continues to fail to capture the attention of younger users. Behavior trends over time have shown that those in the Millennial and Gen Z category are logging on less and less. However, new research shows that it doesn’t appear that these younger generations will be back, as they are now deleting Facebook from their phone altogether. As these generations are now representing more of the buying power, many marketers are curious where they are spending their time. Why Are They Deleting F...
Tags: Facebook, Seo, Snapchat, Millenials, Emarketer, Facebook Marketing, Pew Research, Social Media Trends, YouTube Instagram, Generation Z, GenZ


Conference Recap: Aria Finger on Inspiring Today’s Youth

According to Aria Finger, most sweeping generalizations about young people are wrong. With her General Session presentation on Tuesday at the 2018 PRSA International Conference in Austin, Texas, Finger set out to debunk the prevailing notion that millennials and Generation Zers are too distracted and unmotivated to be change agents. Finger’s attitude toward today’s youth is far from blind optimism. As the CEO of social activism nonprofit DoSomething.org, her life’s work is centered around inspir...
Tags: America, Pr, Millennials, Icon, Young, Thought Leadership, Social Change, Digital Marketing, Freddie, PRSA, Generation Z, DoSomething, Gen Zers, Finger, Dean Essner, Freddie Bologno


4 Things Every Business Must Know About Generation Z

Move over, millennials: Generation Z is taking center stage. Born between 1995 and 2012, Generation Z makes up one-fourth of the U.S. population, or nearly 73 million people. By 2020 (that’s less than 18 months away), Generation Z will account for 40% of all U.S. consumers. Are you ready to market to these important customers? , a new report by MNI, has some useful insights into the up-and-coming generation. Here’s what you need to know. 1. Generation Z is easily influenced by their peers Wha...
Tags: Facebook, Marketing, Sales, Sales & Marketing, Generation Z, Gen Z, MNI, Generation Z: Unique and Powerful


4 Things Every Business Must Know About Generation Z

Move over, millennials: Generation Z is taking center stage. Born between 1995 and 2012, Generation Z makes up one-fourth of the U.S. population, or nearly 73 million people. By 2020 (that’s less than 18 months away), Generation Z will account for 40% of all U.S. consumers. Are you ready to market to these important customers? , a new report by MNI, has some useful insights into the up-and-coming generation. Here’s what you need to know. 1. Generation Z is easily influenced by their peers Wha...
Tags: Facebook, Marketing, Sales, Sales & Marketing, Generation Z, Gen Z, MNI, Generation Z: Unique and Powerful


Another Sedan ‘Savior’? The Optimism Pouring From Nissan’s U.S. Chairman Is Bittersweet

In the lead-up to the current-generation Toyota Camry’s launch in late summer, 2017, company brass predicted this model would change things. This Camry, in addition to the new-for-2018 Honda Accord and redesigned 2019 Nissan Altima, would arrest the segment’s downward plunge, said Jack Hollis, Toyota’s U.S. VP of marketing. He predicted a sales increase in 2018. […] The post Another Sedan ‘Savior’? The Optimism Pouring From Nissan’s U.S. Chairman Is Bittersweet appeared first on The Truth About ...
Tags: Sales, Industry, Autos, Nissan, Nissan Altima, Generation Z, Sedans, News Blog, Product Planning, Midsize Sedans, Jack Hollis Toyota, 2019 Nissan Altima


For Immediate Release 152: LOL (TM)

Neville Hobson joined FIR host Shel Holtz for the August edition of The Hobson and Holtz Report on the FIR Podcast Network. Topics included… P&G is attempting to trademark common Internet acronyms, including LOL. Texting has become a common tool in political campaigns. Will it find its way into marketing? Gen Zers will outnumber Millennials within a year. There are implications for communicators. Should your company be on IGTV? A look at vanished technologies from Gartner’s 2017 hypecycle of e...
Tags: Facebook, Business, Politics, Technology, Instagram, Social Networks, Marketing, Trends, Social Media, Communication, Public Relations, Society, Blogging, Web, Software, Gartner


UK report highlights changing gadget habits — and our need for an online fix

A look back at the past decade of consumer technology use in the UK has shone a light on changing gadget habits, underlining how Brits have gone from being smartphone dabblers back in 2008 when a top-of-the-range smartphone cost ~£500 to true addicts in today’s £1k+ premium smartphone era. The report also highlights what seems to be, at times, a conflicted relationship between Brits and the Internet. While nine in ten people in the UK have home access to the Internet, here in 2018, some web user...
Tags: Google, Amazon, Gadgets, Mobile, Ecommerce, Europe, UK, Social Media, Tech, Smartphone, Smartphones, Bbc, Instant Messaging, Online Shopping, Internet Access, Digital Media


Financial Advice For Gen Z: Avoid Mortgages, College Debt, Start Saving Now

by Tom Graneau, author of “Pennies to Power: How to Use Your 20’s to Gain Financial Independence for Life“ The oldest members of Generation Z have recently left college and entered the workforce. For some, learning how to handle their new money and expenses will be an education unto itself. They can start by learning from the money-managing mistakes of previous generations. Most millennials, for example, aren’t doing a great job of saving money. About two-thirds of them, according to the Nation...
Tags: Personal Finance, Startups, Money Matters, US, America, Caribbean, Financial Advice, Baby Boomer, U S Navy, Dominica, Advice For The Young At Heart, Generation Z, National Institute on Retirement Security, Tom Graneau, Graneau


Across Demographics and Countries, Customers Are Losing Patience

A new study on the impact of customer service experiences shows how much a company’s reputation and customer loyalty hang in the balance with each individual experience—positive or negative—and how little it takes for a customer to abandon a company or brand. The Customer Experience Tipping Point study by customer experience management specialist Medallia in partnership with Ipsos finds that customers’ top factor for repeat business and loyalty is whether the individual was satisfied with their...
Tags: UK, France, Germany, Uncategorized, Advertising, US, Customer Experience, Research, United Nations, Millennials, Demographics, Loyalty, Boomers, Medallia, Baby Boomers, CX


Post-Millennial Marketing: How to Market Effectively To Generation Z

Millennials have starred in marketing headlines for the past several years. But, did you know that Generation Z will make up about 20% of the workforce and 40% of consumers by 2020? While few agree on exactly where the cut-off between Millennials and Generation Z is, (is it 1995? 97? 98?) everyone can agree that a new generational cohort has arrived on the scene. Why should you care and how does Generation Z impact your business? You need to have marketing strategies in place for millennials an...
Tags: US, Sales, Millennials, Human Resources, Baby Boomer, Baby Boomers, Patel, Pew Charitable Trusts, Generational Marketing, SMALL BUSINESS MANAGEMENT, Jeff Fromm, Marketing and branding, Generation Z, Ryan Jenkins, Jeremy Finch, Gen Zers


For Immediate Release 139: Augmented PR

Neville and Shel get together via YouTube Hangout for the May 2018 installment of “The Hobson & Holtz Report,” with conversations about… GDPR, which officially went into effect on Friday May 25 BuzzFeed’s live-streaming experiment on Twitch CIPR’s white paper on the role of Artificial Intelligence in public relations Google is under pressure to up its podcasting game Google lets you see your history of interactions and it’s a lot less creepy than Facebook Generation Z will bypass politics and ...
Tags: Apple, Google, Facebook, Europe, Business, Amy Schumer, Marketing, Communication, Public Relations, Society, Blogging, Web, Snapchat, Artificial Intelligence, Airbnb, Gdpr


Gen Z—The Next Wave of Consumer Game Changers?

Generation Z, loosely defined as the generation born anywhere from 1995 or 1998 to 2016, is predicted to hit the post-college marketplace in much the same way as millennials—managing considerable debt. Yet, simultaneously, they’re gaining traction as the next consumer powerhouse, representing billions of dollars for retailers and more. Regarded as the most diverse and inclusive generation yet, Gen Z represents those around 19 years of age and younger. Perhaps most significant to real estate prof...
Tags: News, Radio, New York Times, Millennials, Times, AHS, Latest News, Real Estate News, Generation Z, Gen Z, Gen Zers, Spotlights, American Home Shield®, Home Warranty, House Canary


A 28-Year-Old Software Engineer Will Decide the Future of Your Organization

Your opinion of millennials doesn’t really matter Do you like millennials? Hate them? Turns out that your opinion doesn’t matter all that much. Like it or not, according to Forbes, 75% of the American workforce will be made up of millennials by the year 2025. As of 2016, they were already the biggest generation in […]
Tags: Featured, News, Recruiting, Developers, Millennials, Purpose, Hiring, Branding, Forbes, Architects, Blog Posts, Sourcing, Generation Z, Millennial Recruiting, Software Engineeers


The answer to the question what we're calling the generation after the millennials has been determined.

It's "Generation Z," which shortens to "Gen-Z" (which is pronounced to rhyme with "frenzy").Back in January, the NYT invited readers to tell it what to call the post-millennials. (That's what I was saying, by the way, post-millennials.) The Times reported on its effort at crowd-sourcing the answer:There was plenty of support for widely publicized names already coined for the generation born, roughly, between 1995 and 2015: Generation Z, Homeland Generation, Post-Millennials and iGeneration.A sig...
Tags: Law, Time, Millennials, The Times, Nyt, Vietnam, Candy, Baby Boomer, Baby Boomers, Olympia Wash, Cassandra, Madison Wis, Mari, Generation Z, Ann Althouse, Raquel Glassner


Generational Study: How Will Your Five-year-old Finance an Automobile?

People love generational studies. The notion that being born a few years away from another person creates a disparate, irreconcilable identity is an appealing one and is, to some extent, backed by plausible evidence. After all, growing up in 1975 was different than growing up in 2005. However, when exactly those subtle differences surface to an […] The post Generational Study: How Will Your Five-year-old Finance an Automobile? appeared first on The Truth About Cars.
Tags: Millennials, Studies, Autos, Financing, Reports, Dealerships, Generation Z, News Blog, Dealer News, Studies & Reports, Automotive Insurance, Generational Gaps, Generational Studies


For Immediate Release 100: Locked and Loaded

NHC For Immediate Release 100: Locked and Loaded In the August episode of The Hobson & Holtz Report, Shel and I talked about these topics: The Society for New Communications Research has launched an initiative to assess options for the communications industry to address fake news. An artificial intelligence bot can detect plagiarism (85% of the time). Supporters of US President Donald Trump are amplifying their tweets through a little-known Twitter feature that lets you create and name a Dire...
Tags: Apple, Facebook, Business, Politics, Technology, Instagram, Social Networks, Marketing, US, Trends, Social Media, Communication, Public Relations, Society, Blogging, Web


7 Things Employers Must Know About Generation Z

Remember Generation X? They never got as much attention as the baby boomers—and now, the same thing may be happening to Generation Z, the generation behind the millennials. With Generation Z starting to enter the work force, however, it’s important for small business owners to know how to manage this demographic. Generational expert David Stillman can help. Coauthor of Gen Z @ Work, Stillman defines Generation Z as born in 1995 and later. (I put them at 2001 and later; however, people born betwe...
Tags: Sales, Company Culture, Stillman, Staffing & HR, Generation Z, Gen Z, David Stillman, Stillman Rather


7 Things Employers Must Know About Generation Z

Remember Generation X? They never got as much attention as the baby boomers—and now, the same thing may be happening to Generation Z, the generation behind the millennials. With Generation Z starting to enter the work force, however, it’s important for small business owners to know how to manage this demographic. Generational expert David Stillman can help. Coauthor of Gen Z @ Work, Stillman defines Generation Z as born in 1995 and later. (I put them at 2001 and later; however, people born betwe...
Tags: Sales, Company Culture, Stillman, Staffing & HR, Generation Z, Gen Z, David Stillman, Stillman Rather


Generation next

Photo from LSE Library on  Flickr Most of the students starting university at the end of summer 2017 were born around the turn of the century. They will have no memories of the 20th century, which just happens to be the same century their lecturers were born and educated within. It's a sobering thought.The class of 2020 may have expectations about learning which run counter to the ethos of the traditional university. These young people - sometimes referred to as Generation Z, or Centen...
Tags: Technology, Learning, Education, Future, University, Pedagogy, eLearning, Mckinsey, Generation Z, Steve Wheeler, Plymouth England, LSE Library, Centennials