Posts filtered by tags: Generation Z[x]


 

Ignite Your Week: Micro-channels are the New Brand Channel for Gen Z

In this week’s edition of Ignite Your Week, we’re talking about micro-channels and how micro-channels might very well be the brand new channel for generation Z. Micro-channels for Gen Z Essentially what’s happening is generation Zer’s are recreating Facebook groups on Instagram. We are seeing this primarily coming from college freshman, believe it or not, who are creating these groups to introduce themselves to classmates, to share information about what’s happening on campus or ...
Tags: Instagram Marketing, Social Media Strategy, Social Media Trends, Social Networks, Facebook, Facebook Groups, Gen Z, Generation Z, Generation Z and Social Media, Ignite Your Week, Instagram, Micro-channels, Microchannels, Reaching Gen Z On Social Media, Social Media Agency, Social Media Company


Don’t assume you know Gen Z

Following the release of our latest report, We Are Gen Z: Their Power and Their Paradox, on 9th May we hosted a panel of industry experts at our London HQ to discuss the most interesting findings for brands looking to connect to this powerful demographic. Our writer, Alice Doleman shares some of the key learnings from the event. We Are Gen Z: Their Power and Their Paradox is a deep-dive into the unfiltered, unpolished lives of the “paradoxical generation”. To examine how the generation on the...
Tags: London, Instagram, Events, Social Media, Seo, United, Don, Greenwood, Martens, EMEA, Moore, Stormzy, Pogba, Nazir, Paul Greenwood, Consumer Behaviour


Get Your Business Ready for Gen Z: Millennial Auto Trends Part III

In 10 Years, Your Buyers Will Be From Gen Z. Will You Be Ready? We are all familiar with Baby Boomers, Millennials, Gen Xers and Gen Yers, but how much do we know about the latest Gen Z? The Pew Research Center began studying the largest generation, Millennials, in 2009. Ten years later, researchers saw that the Millennial classification needed a cutoff point. That’s when Generation Z entered the ring: the “just Google it”, mobile-first, true digital native generation. Until the next ge...
Tags: Google, Microsoft, America, Car Buying, Autos, Ibm, Ai, Gen Y, Honda, Pew Research Center, Boomers, Industry News, Ebay Motors, Millennial, Generation Y, Baby Boomer


Democrats Seek Young Voters, and the Memes That Move Them

Democratic 2020 hopefuls have taken note of the potential power of millennial and Generation Z voters. But effectively reaching them is the hard part.
Tags: News, Youth, Social Media, Millennial Generation, Warren, Booker, Sanders, Elizabeth, Democratic Party, Bernard, Yang, Buttigieg, Generation Z, Pete (1982-, Presidential Election of 2020, Voting and Voters


The Kids Aren’t Alright

For roughly the last decade, we’ve heard the motoring media bemoan Millennials as the generation that snubbed driving. Their inability to find and hold jobs that paid as well as their parents’ did at the same stages of life, combined with elevated costs of living and crippling student debt load, negatively impacted their purchasing power. Still, this […] The post The Kids Aren’t Alright appeared first on The Truth About Cars.
Tags: Debt, Data, Millennials, Studies, Autos, Automotive Industry, Auto Sales, Reports, Baby Boomers, Generation Z, News Blog, Gen Z, Auto Loans, Generational Gaps, Used Car Sales, Buying habits


‘Adulting’: How Millennials Are Shaping Auto Trends Part II

We’ve heard all the adages about millennials before. They’re entitled. They constantly need praise in order to be motivated. They whine about wanting to work remotely. They switch jobs too often. They live in their parents’ basements and can’t stand on their own two feet. Their lives take place as much online as they do in honest-to-goodness “real” life. They demand instant gratification, want everything online, and are oddly enamored with brunch. Millennials (also known as Gen Y) get a bad r...
Tags: America, Auto Industry, Millennials, Car Buying, Autos, Gen Y, Rideshare, Wall Street Journal, Trend, Ridesharing, Boomers, Gig Economy, University Of Michigan, Industry News, Gallup, Millennial


Discover Gen Z: their power and their paradox

On Thursday 9th May from 6.30pm at our London HQ, we’ll be hosting You Don’t Know Gen Z – an in-depth look into the behaviours, motivations and passion points of the generation born roughly between 1995 and 2010. Our Chief Strategy Officer, Mobbie Nazir, will be joined by Steven Appleyard, Chief Business Development Officer for Boiler Room, as well as TiKTok and more. You think you know Gen Z? Hold that thought. What are their motivations, aspirations and struggles? Who influences them? How and ...
Tags: London, Events, Social Media, Seo, Research, Event, Boiler Room, Consumer Behaviour, Generation Z, Gen Z, Mobbie Nazir, Steven Appleyard, Research Insight, Anastasia Nicholl Brand Partnerships Manager EMEA


Yes means yes: why verbal consent policies are ineffective

Communication around sex on college campuses tends to be poor in general—not only do students struggle to communicate and have hang-ups and fears about communicating, but hookup culture is one that privileges noncommunication. After all, what better way to signal a casual attitude toward your partner than to ignore him or her? Because students are often afraid to challenge these established norms—they fear rejection but also wider social implications—campus culture does not support open and matu...
Tags: Books, Featured, California, Culture, Sociology, Millennials, Social Sciences, University of Arkansas, Gender Relations, Generation Z, Pixabay, College Campuses, Donna Freitas, Gender and Sexuality, Sexual Consent, Consent On Campus


Generation Z Is Entering Your Workforce: Do You Understand How to Harness Their Unique Skills?

Generation Z is no longer on its way into the workplace—it’s already arrived. The members of Gen Z have their own style and characteristics, already influencing one-fourth of the work world this year. If you want your business to be competitive, you’ll need to adapt your training methods to Gen Zers’ style. This class of employees was born into a world of dynamic and rapidly changing technology. They know nothing different and blithely switch between various media. Saturated in technology, they ...
Tags: Sales, Staffing & HR, Generation Z, Gen Zers, Employee Training


Generation Z Is Entering Your Workforce: Do You Understand How to Harness Their Unique Skills?

Generation Z is no longer on its way into the workplace—it’s already arrived. The members of Gen Z have their own style and characteristics, already influencing one-fourth of the work world this year. If you want your business to be competitive, you’ll need to adapt your training methods to Gen Zers’ style. This class of employees was born into a world of dynamic and rapidly changing technology. They know nothing different and blithely switch between various media. Saturated in technology, they ...
Tags: Sales, Staffing & HR, Generation Z, Employee Training




Generation Z: Who They Are, in Their Own Words

They’re the most diverse generation in American history, and they’re celebrating their untraditional views on gender and identity.
Tags: News, Census Bureau, Generation Z, Race and Ethnicity


Student outreach and diversity: The state of the state

  to effectively recruit students and younger populations, there needs to be more to the story With the next wave of Generation Z getting ready to march down the aisle toward graduation, we need to talk about college recruiting in the real world. And not the “what happens when people stop being polite and start […]
Tags: Featured, News, Recruiting, Diversity, Branding, Inclusion, Blog Posts, Generation Z, Gen Z, Diversity and Inclusion


Steering Lyft’s IPO: What Investors Will Weigh During the Roadshow

Much has been said about Lyft’s early lead over Uber in the “horserace” to become the first ride-hailing app company to go public. But now that San Francisco-based Lyft has filed its 276-page IPO prospectus with the U.S. Securities and Exchange Commission, potential investors can focus on much more detailed considerations as they decide whether to make bets on the smaller of the two U.S. ride-hailing leaders. Lyft’s IPO roadshow, during which it will make pitches to stock market investors and a...
Tags: Google, Startups, Mobile, Facebook, Lyft, Uber, Entrepreneurship, Wall Street, Funding, San Francisco, Trends, Tech, Regulations, IPOs, Vc, Software


Marketing to Gen Z: What Not to Do

As Generation Z grows to be a large part of consumers, it’s important to understand what kinds of marketing they are receptive to. It’s much easier to simplify them down to a generation of people who are always on their phones than it is to put the effort in to learn their behaviors. What to know how not to market to Generation Z? We’ve got you covered. Want help with your marketing efforts? Let us know. Who is Generation Z? As it happens, the categorization of Gen Z varies depending on who y...
Tags: Facebook, Instagram, US, Seo, Social Media Marketing, Facebook Messenger, Baby Boomers, YouTube Facebook, Generation Z, Gen Zers, Generation Z and Social Media, Gen Z Gen Zers, Generation Z Social Media, Gen Z On Social, Generation Z on Social Media, Marketing to Gen Z


Gen Z should start saving now to afford a home by 2031

The average Gen-Zer will need to save $304 per month for the next 12 years to afford a 10 percent down payment and closing costs for a median-priced home ($386,310) by the time they're 30.
Tags: Homeownership, Savings, Lifestyle, Radio, Generation Z, Gen Z, Markets & Economy, Realtor.com, Down Payment, Optimal Blue, Danielle Hale, Zer, Median Priced Home, Mortgage Data


Generation Z trusts agents more than the internet for home buying

At the Inman Connect New York 2019 real estate conference on Wednesday, a panel consisting of 20-something members of "Generation Z" stressed that although they believe technology is important, it’s not the only integral aspect of buying a home.
Tags: Technology, Marketing, Lifestyle, Radio, Agent, Inman Connect New York, Generation Z, Gen Z, Markets & Economy, Select, ICNY19, Inman Connect New York 2019, Icny 19, Inman Connect 2019


Generation Z trusts agents more than the internet for homebuying

At the Inman Connect New York 2019 real estate conference on Wednesday, a panel consisting of 20-something members of "Generation Z" stressed that though they believe technology is important, it’s not the only integral aspect of buying a home.
Tags: Technology, Marketing, Lifestyle, Radio, Agent, Inman Connect New York, Generation Z, Gen Z, Markets & Economy, Select, ICNY19, Inman Connect New York 2019, Icny 19, Inman Connect 2019


Young Voters Keep Moving to the Left on Social Issues, Republicans Included

According to a new study, members of Generation Z are more open to social change than older generations, findings that could substantially reshape the nation’s political landscape.
Tags: News, Millennial Generation, United States, Pew Research Center, Baby Boomers, Generation Z, Polls and Public Opinion


Did Alexandria Ocasio-Cortez "crack" and reveal that she believes the world will end in 12 years?

Drudge would like to tease you into thinking so:But no... even if you only click through to the Grabien News story and read the excerpt from her interview (with Ta-Nehisi Coates), you'll see that she's only colorfully presenting the anxiety that young people are feeling about climate change:“And I think the part of it that is generational is that millennials and people, in Gen Z, and all these folks that come after us are looking up and we’re like, the world is gonna end in 12 years if we don’t ...
Tags: Law, Global Warming, Millennials, Rhetoric, Ta Nehisi Coates, Drudge, Generation Z, Ann Althouse, Alexandria Ocasio Cortez, Ocasio-Cortez, Grabien News


41 Percent of Gen Z-ers Plan to Become Entrepreneurs (Infographic)

Here's a look at Gen Z's goals surrounding money, work and legacy.
Tags: Sales, Generation Z


Generation Z is Entering the Workforce: How to Incorporate All Four Generations

61 million workers will enter the workforce this year from Generation Z. Next to millennials, this is one of the largest generations to begin working. And yet, fewer people over 60 are retiring as well. We’re looking at a diverse office space and a full-on headache for HR departments across the country. Most upper-level management still remains in the control of baby boomers. While many boomers have adopted mobile tech, they’re still woefully deficient in common skills like typing. How then do w...
Tags: Business, Baby Boomers, Make Money, Generation X, Generation Z, Millennial-friendly


This Social Psychologist Explains What's Wrong With College Campuses Today

Everybody put your participation trophies down, because author Jonathan Haidt has some news for you: We’ve been coddling Generation Z their whole lives.Read more...
Tags: Lifehacks, Jonathan Haidt, Generation Z, Lifehacker Asks, The Coddling Of The American Mind


Watch Heineken School Pepsi on How To Advertise to Gen Z

It’s a lesson for every brand… Winning over hearts and minds of Gen Z is risky business, but done well it wins them (and the rest of us) like nothing else can. Watching the nightmare that unfolded in the wake of Pepsi’s recent ad featuring Kendall Jenner was like watching a train wreck in slow ...
Tags: Marketing, Innovation, Heineken, Kendall Jenner, Pepsi, Generation Z, Heineken School Pepsi


Millennials are Deleting Facebook. Where are They Going?

Facebook continues to fail to capture the attention of younger users. Behavior trends over time have shown that those in the Millennial and Gen Z category are logging on less and less. However, new research shows that it doesn’t appear that these younger generations will be back, as they are now deleting Facebook from their phone altogether. As these generations are now representing more of the buying power, many marketers are curious where they are spending their time. Why Are They Deleting F...
Tags: Facebook, Seo, Snapchat, Millenials, Emarketer, Facebook Marketing, Pew Research, Social Media Trends, YouTube Instagram, Generation Z, GenZ


Conference Recap: Aria Finger on Inspiring Today’s Youth

According to Aria Finger, most sweeping generalizations about young people are wrong. With her General Session presentation on Tuesday at the 2018 PRSA International Conference in Austin, Texas, Finger set out to debunk the prevailing notion that millennials and Generation Zers are too distracted and unmotivated to be change agents. Finger’s attitude toward today’s youth is far from blind optimism. As the CEO of social activism nonprofit DoSomething.org, her life’s work is centered around inspir...
Tags: America, Pr, Millennials, Icon, Young, Thought Leadership, Social Change, Digital Marketing, Freddie, PRSA, Generation Z, DoSomething, Gen Zers, Finger, Dean Essner, Freddie Bologno


4 Things Every Business Must Know About Generation Z

Move over, millennials: Generation Z is taking center stage. Born between 1995 and 2012, Generation Z makes up one-fourth of the U.S. population, or nearly 73 million people. By 2020 (that’s less than 18 months away), Generation Z will account for 40% of all U.S. consumers. Are you ready to market to these important customers? , a new report by MNI, has some useful insights into the up-and-coming generation. Here’s what you need to know. 1. Generation Z is easily influenced by their peers Wha...
Tags: Facebook, Marketing, Sales, Sales & Marketing, Generation Z, Gen Z, MNI, Generation Z: Unique and Powerful


4 Things Every Business Must Know About Generation Z

Move over, millennials: Generation Z is taking center stage. Born between 1995 and 2012, Generation Z makes up one-fourth of the U.S. population, or nearly 73 million people. By 2020 (that’s less than 18 months away), Generation Z will account for 40% of all U.S. consumers. Are you ready to market to these important customers? , a new report by MNI, has some useful insights into the up-and-coming generation. Here’s what you need to know. 1. Generation Z is easily influenced by their peers Wha...
Tags: Facebook, Marketing, Sales, Sales & Marketing, Generation Z, Gen Z, MNI, Generation Z: Unique and Powerful


Another Sedan ‘Savior’? The Optimism Pouring From Nissan’s U.S. Chairman Is Bittersweet

In the lead-up to the current-generation Toyota Camry’s launch in late summer, 2017, company brass predicted this model would change things. This Camry, in addition to the new-for-2018 Honda Accord and redesigned 2019 Nissan Altima, would arrest the segment’s downward plunge, said Jack Hollis, Toyota’s U.S. VP of marketing. He predicted a sales increase in 2018. […] The post Another Sedan ‘Savior’? The Optimism Pouring From Nissan’s U.S. Chairman Is Bittersweet appeared first on The Truth About ...
Tags: Sales, Industry, Autos, Nissan, Nissan Altima, Generation Z, Sedans, News Blog, Product Planning, Midsize Sedans, Jack Hollis Toyota, 2019 Nissan Altima