Posts filtered by tags: Gil Phipps[x]


 

Walmart, Wakefern, Publix and the Velocity of Brand

This guest post comes from Velocity Conference attendee James Butcher, CEO at Solutions for Retail Brands (S4RB) This year’s Velocity: the My Private Brand conference brought together a collection of private brand executives and suppliers to discuss the future of private brands. Velocity made it clear that retail growth is driven by private brand. As Jack Pestello, (SVP Private Brands, Walmart U.S) made all too clear, “you can get people to trade down on price,” but you need quality for them to ...
Tags: Amazon, Featured, Big Mac, Grocery, Branding, James, Metro, Loblaw, FMI, Vertex, Doug Baker, Gil Phipps, James Butcher, Jack Pestello, Walmart Wakefern Publix, Solutions for Retail Brands


Velocity Spotlights Kroger, Amazon and Innovation

Velocity put retailers large and small on the Private Brands stage in a full day of sessions Tuesday. Kroger’s Gil Phipps, vice president of Branding, Marketing and Our Brands, outlined the phenomenal evolution of that company’s strategies. He placed special emphasis on Private Brands such as Simple Truth and Private Selection. Phipps said the company has progressed over the years from generics to knock-offs to ‘knock-outs,’ and is even being ‘knocked-off’ by others. The key differentiator is th...
Tags: Amazon, Featured, Velocity, Branding, Kroger, Publix, Le Meridien, Fairway Market, Gil Phipps, Christopher Durham, Private Brands, Jason Bidart, Private Brand Programs, Kroger Amazon, Branding Marketing and Our Brands, Private Selection Phipps


Kroger Evolution Of Our Brands: From “Knock-Offs” To “Knock-Outs” – Velocity Conference Preview

If you haven’t already registered for this year third annual Velocity Conference, April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC now is the time. Tickets are selling fast and you do not want to miss Gil Phipps, VP Branding, Marketing, & Our Brands for Kroger when he presents: EVOLUTION OF OUR BRANDS: FROM “KNOCK-OFFS” TO “KNOCK-OUTS” One of the industry’s most established and highly regarded grocery retailers won’t stop pushing the boundaries to increase its private bran...
Tags: Featured, Velocity, Branding, Kroger, Charlotte NC, Vertex, Gil Phipps, Méridien Charlotte, VP Branding Marketing Our Brands


Velocity Conference Final Agenda Announced

Velocity: the My Private Brand Conference, today released its final 2019 agenda. Velocity will be held on April 29 – May 1 at the Le Meridien in Charlotte, NC. “Monumental changes are taking place that are completely changing private brand,” said Christopher Durham, conference creator and president of My Private Brand. “While traditional retail is clearly undergoing seismic changes, private brands are here to stay, the industry has dramatically shifted from old school private label fast follower...
Tags: Amazon, Featured, Australia, France, Germany, America, Walmart, Aldi, Canada, Italy, Lidl, Dallas, University Of California Berkeley, UC Berkeley, Velocity, Jason


Kroger VP Gil Phipps to Present at Velocity Conference

If you haven’t already registered for this year third annual Velocity Conference, April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC now is the time. Tickets are selling fast and you do not want to miss Gil Phipps, VP Branding, Marketing, & Our Brands for Kroger when he presents: EVOLUTION OF OUR BRANDS: FROM “KNOCK-OFFS” TO “KNOCK-OUTS” One of the industry’s most established and highly regarded grocery retailers won’t stop pushing the boundaries to increase its private bran...
Tags: Featured, Velocity, Branding, Kroger, Charlotte NC, Vertex, Gil Phipps, Méridien Charlotte, VP Branding Marketing Our Brands


DON’T MISS OUT! Save $300 on Velocity Registration!

Get your ticket now and save $300 with our early-bird pricing. Rate expires Friday, February 15th. My Private Brand’s flagship conference, Velocity, is in its third year running, bringing you conversations and networking with the best and brightest minds in private brand and retail. This year we’ve lined up an amazing list of speakers that includes icons geniuses and mavericks from major retailers like Kroger, Publix, and Metro, hot disruptors like Boxed.com and Brandefy as well as academics an...
Tags: Featured, Velocity, Branding, Metro, Kroger, Don, Doug Baker, Follett, Gil Phipps, Christopher Durham, Jeff Gamsey, Marie Horodecki Aymes, Kroger Publix, Kenan Flagler, Jason Bidart, Jan Benedict Steenkamp


Velocity early-bird ticket rates expire FRIDAY!

My Private Brand’s flagship conference, Velocity, is in its third year running, bringing you conversations and networking with the best and brightest minds in private brand and retail. Pick up your ticket now and save $300 with our early-bird pricing. These low rates expire Friday, February 15th, so act now to save big. This year we’ve lined up an amazing list of speakers that includes icons geniuses and mavericks from major retailers like Kroger, Publix, and Metro, hot disruptors like Boxed.com...
Tags: Featured, Velocity, Branding, Metro, Kroger, Doug Baker, Follett, Gil Phipps, Christopher Durham, Jeff Gamsey, Marie Horodecki Aymes, Kroger Publix, Kenan Flagler, Jason Bidart, Jan Benedict Steenkamp, Brandefy


Gil Phipps VP of Kroger & Professor Jan-Benedict Steenkamp to Speak at Velocity Conference

Today I am excited to announce the first two speakers and their presentations for the 2019 edition of the Velocity Conference. This year’s event will be held April 29 – May 1, 2019, at the Le Méridien Charlotte in Charlotte, NC. The first three speakers represent the largest traditional grocer in the U.S. and a respected academic: Gil Phipps of Kroger and Jan-Benedict Steenkamp. Private brand readers may remember Steenkamp’s 2007 seminal book “Private Label Strategy: How to Beat the Store Brand...
Tags: South Korea, Featured, Australia, France, Germany, India, US, America, Walmart, Aldi, Italy, Lidl, Denmark, Velocity, Branding, Joe


Kroger Names Gil Phipps VP of Branding, Marketing and Our Brands

The Kroger Co. today named Gil Phipps, currently vice president of Our Brands, to vice president of branding, marketing and Our Brands, effective August 15. Mr. Phipps joined the company in 2012 and led the transformation of Our (private) Brands by evolving existing private brands and introducing new private brands that resonate with customers. Through elevating recipes and product formulations, inserting personality into packaging and more, Mr. Phipps has increased customer loyalty and driven ...
Tags: Featured, America, Branding, Gourmet Foods, Kroger, Austin Texas, Gil, Kroger Co, Phipps, Hormel Foods, Simple Truth, Michael Angelo, Gil Phipps, Restock Kroger, Kroger Names Gil Phipps VP of Branding Marketing, Stuart Aitken Kroger


Kroger Grows Simple Truth With Fair Trade

Kroger, in partnership with Fair Trade USA, announced this week that its Simple Truth private brand will expand in 2018 to offer more Fair Trade Certified products. The Simple Truth brand’s current portfolio of Fair Trade products spans multiple commodities, including coffee, cocoa, coconut, tea, sugar and agave, and leads the private label grocery industry in Fair Trade offerings. In 2018, Simple Truth will expand its Fair Trade collection by introducing 10 new products. Kroger presently carri...
Tags: Featured, Mexico, Philippines, Grocery, Dominican Republic, Branding, Human Spirit, Kroger, Fair Trade USA, Peter Paul, Simple Truth, Kroger Co Family of Stores, Gil Phipps, Simple Truth and Simple Truth Organic, Philippines Colombia, FIECH


The “Generic” Brand Found Its Cool and Is Now Giving Whole Foods a Run For Its Money

Gil Phipps cringes when he hears the G-word, a three-syllable mood-killer he’s spent the last two decades trying to eradicate. Generic. The good news, he’s winning. When people wheel their carts up and down Kroger grocery aisles, fewer are equating store-brand items with cheapness. That’s because Phipps, who’s in charge of corporate brands at Kroger, has been retooling the company’s own products.
Tags: Kroger, Phipps, Strategic, Private Label, Generic, Gil Phipps