Posts filtered by tags: Ginny Marvin[x]


 

Bing Ads bad account takedowns doubled in 2018

Third-party tech support scams, cryptocurrency and weapons ad content topped the areas of attention. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Seo, Ginny Marvin


New personalized, Shopping Actions-enabled Google Shopping debuts in France

Personalized recommendations and universal checkout are front and center in the update. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: France, Seo, Google Shopping, Ginny Marvin


LinkedIn taps Bing search data for interest targeting

Advertisers can reach audiences based on business-oriented content they’ve engaged with on Bing. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Seo, Linkedin, Bing, Ginny Marvin


Teikametrics adds hourly bidding optimization for Amazon advertising

The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Amazon, Seo, Ginny Marvin


Bing Ads Editor releases updates to make Google Ads imports faster, easier

The enhancements focus on reliability, speed and parity. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Google Ads now makes reporting column recommendations

With this update, Bid Strategy Type is no longer a required column. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


10 Tips to Help You Create a Smart Business

Smart companies aren’t just those that have intelligent leaders. They also have systems, tools and proper planning in place that allow every department or function to run together seamlessly. To become a smart company, you need to integrate smart ideas into every facet of your business. Here are some tips from members of the online small business community. Manage Your Website Effectively Your website is one of the most important tools your small business has. To manage it effectively, you ne...
Tags: Sales, Startup, Don, Amazon Amazon, Joel Libava, Martin Zwilling, Ramon Ray, Ginny Marvin, Nellie Akalp, Chris London, Amanda Bowman, Neil Duncan, Brenda Barron, Nikola Roza, Smart Company Today


Google took down 2.3 billion bad ads, 1 million ad accounts in 2018

The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Google launching Policy manager in Google Ads

Coming in April, Policy manager will be the central spot to manage policy violations. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Goodbye green? Google testing black “Ad” label in Search

Google appears to be looking to switch up the way it labels text ads again. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Bing Ads brings 3D ads to Search with Samsung

Users can interact with the desktop ad format to inspect product features and details. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Samsung, Seo, Ginny Marvin


Google Ads rolling out Budget Planner forecasting tool

Designed to show how changes in spend could impact campaign performance. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Google launches marketer-friendly Google Ads API query builder

The interface makes it easy to build queries for reporting. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Maximize Clicks in Bing Ads now available globally

The strategy automatically sets bids to increase click volume. There are some manual control options. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Seo, Ginny Marvin


Google Ads API now out of beta, v0 will sunset April 30

Be prepared to start using the new Google Ads API by the end of April. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Amazon extends Sponsored Products to AmazonFresh for CPG brands

Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Amazon, Seo, AmazonFresh, Ginny Marvin


Google call-only ads getting ‘expanded’ with more characters

The business name is also shifting. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Google Ads to sunset average position reporting metric later this year

Average position has become less valuable in recent years. Prepare to adjust your reporting, management with newer metrics. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Google revamps Test My Site mobile site speed tool

See how your site stacks up against competitors, get recommendations for improvement. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Not just for auto anymore: Google tests giant image search ads in new verticals.

The ads feature a carousel of images. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Video comes to Google responsive display ads

Along with video options, Google introduced two new reporting options to help advertisers better evaluate their responsive display ads. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


For retail advertisers, Shopping ads continue to overshadow text ads

Fourth-quarter reports from Marin and Merkle highlight the importance of Shopping ads for merchants’ search advertising strategies. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Seo, Merkle, Marin, Ginny Marvin


Google Ads bringing click share to Search campaign competitive metrics

The rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Bing Ads multiple language targeting: What you need to know

There are important nuances to ensuring your ads reach users in the languages they understand. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Seo, Ginny Marvin


Key considerations for achieving success on Amazon

Expert tips for making the most of Amazon’s advertising offerings and factors to manage before you even get started. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Amazon, Seo, Ginny Marvin


5 takeaways from Google’s Q4 2018 earnings for search marketers

Google executives discussed search experience, campaign, device and performance updates on Monday’s earnings call. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin


Tips on testing responsive search ads

Are the additional characters or RSAs generating better results or more problems? Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Seo, Ginny Marvin


Quora adds search-like keyword targeting, Auction Insights for advertisers

Keyword targeting offers the intent targeting of search and can be more granular than topic targeting. Auction Insights offer competitive visibility. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Seo, Quora, Ginny Marvin


Client in-housing, competition for talent top digital agency concerns

Marketing Land’s first Digital Agency Survey finds the sector is weathering digital transformation well, but the growth of data-driven marketing has made it clear where they need to hire. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Seo, Ginny Marvin, Digital Agency Survey


Now your Google text ads can show on YouTube search results, too

Google says early tests have shown similar performance results for text ads on YouTube and Google Search. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: Google, Seo, Ginny Marvin