Posts filtered by tags: Gloria J[x]


 

Best Brands 2019: Adidas, Lego, Lillet and Amazon Receive Coveted Brand Awards at Ceremony in Munich

Since its inauguration in 2004, the annual Best Brands event has become an influential industry fixture, and the 16th edition of the awards gala recognized Germany's best brands in Munich on 20 February. Best Brands is the only marketing award to measure the strength of a brand on the basis of two criteria based on extensive representative GfK studies: actual economic market success and the attractiveness of the brand in the perception of consumers.The evening gala at the Hotel Bayerischer Hof i...
Tags: Google, Amazon, France, Germany, Russia, Advertising, Samsung, Munich, Art and design, Porsche, Bmw, Siemens, Bosch, Lillet, Tefal, Serviceplan


Betfair and Leo Burnett Showcase What it Means to ‘Play Smart’ with Global Football Superstars

Online gambling company Betfair and creative agency Leo Burnett London have launched an integrated campaign called ‘Betfair Play Smart’ targeted at new and existing customers and using world-renowned sports legends to show them how to ‘Play Smart’. Leo Burnett London were tasked to create a campaign that highlights Betfair’s position in the market as the go-to place for smart betting by leveraging their sponsorship contracts with Arsenal F.C, FC Barcelona and Juventus F.C.Using Betfair’s access ...
Tags: Advertising, Betfair, Philippe Coutinho, Fc Barcelona, Facebook YouTube Instagram, Leo Burnett, Sports Ads, Leo Burnett London, Liam Hopkins, Gloria J, Harry Phillips, Bernd Leno Arsenal FC Leonardo Bonucci Juventus FC, Philippe Coutinho FC Barcelona, Stephen Mault Brand Director, FC Barcelona Juventus, Leo Burnett LondonAgency


Dairy Famers of Canada Takes An Honest Approach in Latest Campaign by DDB Canada

To better inform millennials about Canadian dairy and help clear up misconceptions they may have, Dairy Farmers of Canada (DFC), has launched a new campaign that takes an honest, candid approach to share truths about Canadian dairy products and the industry.Developed by DDB Canada’s Toronto office the national campaign, “Honest. Canadian. Dairy.” reminds millennials of the positive aspects of Canadian dairy to help raise the day-to-day relevance of dairy products in millennials minds.“There’s an...
Tags: Craig Ferguson, Advertising, Toronto, Canada, Food And Drink, DDB Canada, Dairy Farmers of Canada, Dairy Farmers of Canada DFC, Gloria J, Dairy Famers of Canada Takes An Honest Approach, Lucie Bérubé, DFC


The One Club for Creativity Announces One Screen Short Film Festival 2019 Winners

FINCH, Sydney, Australia, was awarded Best of Show for “The Eleven O’Clock” at last night’s seventh annual One Screen Short Film Festival, the premiere short film festival from The One Club for Creativity that unites the film and advertising worlds. “The Eleven O’Clock”, which follows the delusional patient of a psychiatrist who believes he is actually the psychiatrist himself, also picked up a One Screen award in Comedy at the ceremony and screening at the SVA Theater in New York. ...
Tags: Usa, New York, Featured, New York City, Advertising, Art and design, Sydney, Switzerland, Toyota, Brooklyn Brewery, New York NY USA, Berlin Germany, International Committee, Red Cross ICRC, Johnson Johnson, Sao Paulo Brazil


Hennessy Unveils ‘The Seven Worlds,’ a Short Film Directed by Ridley Scott

Hennessy has released an epic short film by legendary director Ridley Scott who visualizes the odyssey experienced in every sip of Hennessy X.O. The campaign was created by the advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of the film will air during the 91st Oscars® on Feb. 24, amplifying the cinematic flair of the campaign on one of Hollywood's most celebrated nights.Complementing the idea that “Each drop of Henness...
Tags: Hollywood, Advertising, Food And Drink, Ridley Scott, Scott, Xavier, Jim, Debbie, Ridley, Daniel Pemberton, Lida, Carsten, Hennessy, Dariusz, Alexander Kalchev, DDB° Paris


Rakuten’s 'Life to the Power of R' Debuts @ Grammys

Sports fans may have noticed the Rakuten brand on the jerseys of FC Barcelona and Golden State Warriors players, the latter as part of a three-year $60M partnership with the NBA champion franchise. Now, Rakuten is going all in with a TV campaign by Duncan Channon to officially launch its brand and e-commerce loyalty program in U.S. and Canada. Two TV spots directed by Vania & Muggia -- the acclaimed duo known for their videos for Coldplay, Bob Dylan and DJ Snake -- immerse the viewer in a stylis...
Tags: Technology, Advertising, Canada, Nba, North America, Rakuten, Patterson, Golden State Warriors, Fc Barcelona, Peckham, Kim Christensen, Mirasol, Barbato, Zash, Duncan Channon, Katarina Gleicher


TOPSHOP Focus on Stand Out Stories in New Denim SS19 Commercial

Today, TOPSHOP release a new commercial for their denim SS19 range to promote the unique personalities of the women that wear their denim, centred around the slogan, ‘FIT IN STAND OUT’The 1’20” film was directed by COMPULSORY’s Taz Tron Delix. Five diverse women tell the stories of what makes them stand out from the crowd. Casually showcasing the denim that they love, they reveal unique personal experiences and stories that have made them who they are.With a minimalist white set and limited prop...
Tags: Topshop, Advertising, Fashion industry, Cameron, Jonny, Kadri, Alex Gregory, Gloria J, COMPULSORY, Ruben Woodin Dechamps Taz, Pandora LennardDirector, Ruben Woodin, Rachel WoodSteadicam, James BurgessGaffer, Greg KrzeszowiecElectrician, Simon Mills Dan


Cara Delevingne Strips Down for Balmain's 2019 Spring-Summer Campaign

strips down for the spring-summer 2019 campaign, Naked Truth, from Balmain. Posing alongside designer Olivier Rousteing, the model and actress wear no top in a black and white image. In the second image, Cara wears no clothes while showing off her tattoos.CREDITSAdvert Title: Naked TruthAdvertiser: BalmainMedia: PrintIndustry: ClothingModel: Cara Delevingne & Olivier RousteingPhotographer: Dan BeleiuExecutive Creative Director: Neel MajumderPublished: February 2019 ( = win...
Tags: Advertising, Fashion industry, Cara Delevingne, Balmain, Olivier Rousteing, Cara, Celebrity Commercials, Neel, Gloria J, Neel Majumder, Balmain Posing, Cara Delevingne Olivier RousteingPhotographer, Dan BeleiuExecutive


Swedish Elite Soccer Team Lets a Fan Be the Coach in Unique Marketing Stunt

To help sell season tickets Swedish elite soccer team GAIS let a fan coach the team. It was during a local rival derby that the worlds first Fanager took place in the dugout.Season ticket holders could apply to the position as the Fanager. One lucky fan got the chance to coach the team for one game during the season.Breaking the barrier between fans and the club increased season ticket sales with 21.9 % And proved that soccer is a team effort where players and fans win and lose together.Experien...
Tags: Advertising, Milk, Fanager, Sports Ads, GAIS, Gloria J, Elite Soccer Team, Unique Marketing Stunt


Tim Hortons and Zulu Alpha Kilo Want to Know if You’re Ready to Roll?

Tim Hortons is encouraging Canadians to warm up their thumbs for another Roll Up the Rim season, and the brand’s biggest annual campaign is officially back in stores on Wednesday, February 6. Roll up the Rim is a yearly contest from Tim Hortons that gives guests the chance to win amazing prizes by rolling up the rim of their coffee cups.Legends of Roll Up: The RivalsBack for its 33rd season, the 2019 Roll Up the Rim campaign looks back on its history, playfully leaning into the stories of player...
Tags: Twitter, Featured, Youtube, Advertising, Canada, United States, Food And Drink, Waze, North America, Restaurant Brands International, Instagram Facebook, Tims, Tim Hortons, Zulu Alpha Kilo, Zak, Matt Atkinson


“The Great Unknowns” are Revealed in Kia Motors’ Super Bowl Ad Created by David&Goliath

“We are not famous,” a young boy states in the opening frame of ’ 2019 Super Bowl commercial. “There are no stars in a sidewalk for us. No statues in our honor. We’re just a small Georgia town of complete unknowns.”For Kia’s 10th consecutive appearance in the Big Game, the auto brand known for its challenger spirit took an unconventional approach. This year, Kia didn’t use a celebrity for its Super Bowl spot. This year, Kia began a movement to honor The Great Unknowns: The hard-working people o...
Tags: West Point, Advertising, America, Georgia, David, Automotive, Kia, Telluride, Kia Motors, Angelo, West Point Ga, Super Bowl Ad, John Hillcoat, David Goliath, David Angelo, Jonathan Carpio


M&M's Super Bowl LIII Commercial has Christina Applegate Dealing with a Few 'Bad Passengers'

Super Bowl LIII ad campaign features a 30-second spot that will be airing during Sunday's game. Emmy award-winning actress and comedian Christina Applegate has been tapped to star in the ad and marks the first time M&M'S has debuted a new product during a Super Bowl advertisement.In the commercial, titled "Bad Passengers," created by BBDO New York, Christina finds herself in a universal situation many can relate to – dealing with squabbling passengers in the back seat that just won't behave. ...
Tags: Featured, Advertising, Food And Drink, Cbs, Christina, Facebook Twitter Instagram, Christina Applegate, Celebrity Commercials, M&m's, Super Bowl Ad, Banfield, Allison Miazga Bedrick, Gloria J, McLean VA Mars, Super Bowl 2019 LIII, BBDO New York Christina


Pringles 'Sad Device' Super Bowl Ad Features More Flavor Stacking Fun

The Pringles brand is returning to Super Bowl LIII 2019 on Sunday, Feb. 3. Pringles®, known for its bold flavors, playful nature and endless stacking possibilities, will be showcasing a new advertisement in their ‘Flavor Stacking’ campaign. The ad will feature an emotional smart device and an iconic song. , introducing Americans to the phenomenon that is ‘Flavor Stacking.’Due to their unique shape, Pringles crisps are perfect for stacking, leading to 318,000 unique ‘Flavor Stacks’. Pringles fla...
Tags: Advertising, Food And Drink, Grey, Grey Group, Super Bowl Ad, Pringles, Grey NY, John Patroulis, Gloria J, Super Bowl 2019 LIII, Pizza BBQ Cheddar Cheese, AnneMarie Suarez Davis


Microsoft Celebrates Gaming for Everyone in This Year’s Super Bowl Ad

On Sunday, February 3rd, Microsoft will air a 60-second ad titled “We All Win” during the 2019 Super Bowl on CBS. The ad is the latest installation in the company’s journey of empowerment and inclusion showcasing how the Xbox Adaptive Controller is designed primarily to meet the needs of gamers with limited mobility.The ad follows the inspirational story of passionate young gamers, including nine-and-a-half-year-old Owen, rising to the top of their game with a little help from their friends, fam...
Tags: Technology, Featured, Microsoft, Advertising, Sydney, Cbs, Rosemary, Owen, McCann, Super Bowl Ad, Justine Cortale, JSM, Gloria J, Xbox Adaptive Controller, Super Bowl 2019 LIII, Kathleen Hall CVP


Hyundai's 2019 Super Bowl Ad Features Jason Bateman as its 'Elevator Pitchman'

This year, Hyundai’s humorous Super Bowl commercial shows how Hyundai Shopper Assurance can elevate the car buying experience without the fearful glances and groans of life’s other dreadful moments. The 60-second ad, “The Elevator,” will air during the first quarter of the game.In the spot, Jason Bateman stars as an elevator operator in a building full of life’s best and worst experiences. When a happy couple explains they are going car shopping, the elevator descends stopping on floors named “R...
Tags: Usa, Advertising, Automotive, Hyundai, Jason Bateman, Ryan, Bateman, Innocean, Susie, Tim Anderson, Hyundai Motor America, Melissa Moore, Barney Goldberg, Super Bowl Ad, Jim Jenkins, Dean Evans


Coca-Cola's Pre-Super Bowl Ad Promotes Inclusion & Diversity

is pulling back from the Super Bowl after an 11-year run, opting to run a commercial just before kickoff of the CBS broadcast of the game on February 3, but not in the event itself.Tom Brady and the New England Patriots will take on the Los Angeles Rams in Atlanta for Super Bowl LIII, and as usual we can expect the commercials to create just as much buzz as the game.Coca Cola's campaign takes a particular interesting route by focusing on themes around inclusion and diversity. This message is e...
Tags: Featured, Coca Cola, Advertising, NFL, Colin Kaepernick, America, Atlanta, Georgia, Andy Warhol, Food And Drink, Cbs, New England Patriots, Tom Brady, Martin Luther King Jr, Coke, Atlanta Ga


bubly + Bublé = Great Super Bowl LIII Ad

bubly, PepsiCo's sparkling water brand that is full of flavor and personalité, today unveiled its first-ever :30 in-game Super Bowl advertisement titled "Can I have a bublé?," featuring four-time Grammy award-winning singer Michael Bublé. Four new flavors blackberrybubly, cranberrybubly, raspberrybubly and peachbubly, are featured in the ad and join the brand's current portfolio of eight flavors – all with no artificial flavors, sweeteners or calories. The new bubly flavors are now available in...
Tags: Facebook, Featured, Advertising, Food And Drink, Pepsico, Michael, Pepsi, Michael Buble, Aparna Nancherla, Buble, Super Bowl Ad, Nancherla, Gloria J, Bubly, Stacy Taffet, Tropicana PepsiCo


[ yellow tail ] Wine Returns to Super Bowl for the Third Year in a Row with a “Happy” Ad Campaign

In what promises to be among the “happiest” spots during the game, [ yellow tail ] wine will debut its new “Tastes Like Happy” ad campaign with a new :30 TV spot airing during the Super Bowl on Sunday, February 3.[ yellow tail ] is on a mission to bring happiness to every table, kicking it all off with its third Super Bowl spot in a row. In 2017, [ yellow tail ], became the first wine brand in almost 40 years to advertise during the Big Game. Fans responded, leading the brand to its strongest sa...
Tags: Advertising, America, Food And Drink, Miami, Aruba, Deutsch, Yellow Tail, Adrien, Ibiza Spain, Nunez, Super Bowl Ad, Lippe Taylor, Katherine Nuñez, Gloria J, Super Bowl 2019 LIII, Tom Steffanci


New Super Bowl Campaign for Dietz & Watson Starring The Office's Craig Robinson

Philadelphia-based premium meats and cheese manufacturer Dietz & Watson has recently launched a new product posed to be consumers’ new go-to game day snack, Dietz Nuts. Originally concepted as a Super Bowl stunt and a play on the brand’s name, the company worked closely with its agency of record, full-service creative agency ) to actually bring the product to shelves after realizing there was whitespace in the market.Dietz Nuts marks the first-ever “meat nut” snack for Dietz & Watson and the wo...
Tags: Advertising, America, Philadelphia, North Carolina, Chris, Susan, Dre, Lauren, Craig Robinson, Dietz, Neal Brennan, Super Bowl Ad, Justin Rentzel, Editing House, Adam Newport Berra, Amazon Fresh Amazon


Toyota’s 2019 Super Bowl Spot “Toni” Challenges Perceptions

returns to the 2019 Super Bowl with a spotlight on two game-changers - the all-new 2019 RAV4 HV (RAV4 Hybrid) and powerhouse female football player Antoinette “Toni” Harris. The Super Bowl spot, which will appear toward the end of the second quarter, features the 2019 RAV4 HV (XSE HV grade, specifically), a hybrid that will defy expectations and redefine what it means to be a hybrid. Performance-wise, the 2019 RAV4 HV is truly the no-compromise crossover sport utility vehicle thanks to its enh...
Tags: Featured, Advertising, Automotive, Toyota, North America, Jim Nantz, Detroit, Zenith, HARRIS, Toni, Saatchi Saatchi, Antoinette, Super Bowl Ad, Ed Laukes, Joe Pytka, Gloria J


FamousGrey & Volvo Cars Belgium Presents the Next Step in Electrified Driving

A survey conducted by Volvo Cars Belgium shows that 56% of drivers of electrified cars are not aware of the origin of their electricity. 12% even admit that they charge their car with grey energy. In answer to this discrepancy, FamousGrey came up with the idea of Volts by Volvo, a green energy contract for your house, enabling you to charge your car with green energy. With Volts by Volvo, car manufacturer Volvo extends its services from producing electrified cars to offering a green energy contr...
Tags: Advertising, Automotive, Belgium, Volvo, Ghent, Barbara, Stora, Volvo Cars, Eneco, Gloria J, FamousGrey, Volvo Cars Belgium, Eneco Volvo, René Aerts Jr Eneco, Kristof Van Genck Jurgen VanderveldeAgency, Peter Ampe Jonathan Detavernier Creative Team


Lexus Introduces Antidote to New “Roughing the Passer” Rule

As the Big Game approaches, luxury automaker Lexus offers an antidote to this season’s controversial “roughing the passer” rule. The rule, which was designed to better protect quarterbacks from physical harm, has sparked no shortage of debate — with fans, analysts, coaches, defenders and quarterbacks alike questioning whether its enforcement has gone too far. In a video released today on Lexus.com/QBSS, featuring Heisman Trophy winner and former quarterback Matt Leinart, Lexus reveals a suite of...
Tags: Advertising, NFL, Automotive, Lexus, Rob, Espn, NFL Network, Gareth Williams, ABC ESPN, QBSS, Super Bowl Ad, Lexus Safety System, Chris GravesAccount, Gloria J, Lisa Materazzo, Jeremy WenningerProduction


Vibrant Activates a Giant Laudromat to Warm Igloofest Festivalgoers!

Igloofest, the world's coldest music festival, has kicked off last weekend in Montreal! To celebrate its first presence as presenting sponsor of the first weekend, the National Bank signs a warm and fun activation signed by Vibrant: the National Bank Laundromat This huge structure resembling a giant dryer is filled with real functional dryers to allow festivalgoers to keep warm with friends. This activation will be on site during the three weekends of the festival which runs until February 2.Ins...
Tags: Advertising, Diageo, North America, Montreal, Marie Hélène, Igloofest, National Bank, Vibrant, Gloria J, Montreal Toronto Vancouver New York Chicago, Los Angeles Clients, National Bank Sleeman Danone Spotify, Renée Claude LapierreGraphic, Alexandra Gendron Chantal, National Bank Laundromat, National Bank of Canada Marie Ève Lemay Ludivine


The One Club Promotes Lauren Cole to Lead Global Inclusion & Diversity Department

The One Club for Creativity , the world’s foremost nonprofit organization whose mission is to support and celebrate the success of the global creative community, has promoted   Lauren Cole   to lead its wide-ranging   One ID   inclusion and diversity department. In her new role as Senior Diversity Program Manager, Cole will oversee all of The One Club’s global inclusion and diversity programs and events.  She joined the club two years ago as program manager, and previously held...
Tags: New York, Featured, New York City, Advertising, San Francisco, Art and design, Lauren, Kevin Swanepoel, One Club, Gloria J, One Club for Creativity, The One Club, Creative Week, Lauren Cole, Diversity Department, iCrossing Hill Knowlton Strategies


Snackable Content Awards 2019 Edition Winners Announced

The winners of the 2019 edition of the Snackable Content Awards were announced today, January 22nd. Given each year to the best short content producers worldwide, the awards are determined by an international jury composed of the some of the most outstanding talents from agencies and brands around the globe. This year’s jury was made up of top names from  Saatchi & Saatchi, Grey, FF, Instagram, Publicis, Mars, Google, Ralph Lauren and more. More than 300 participants from 34 cou...
Tags: New York, Featured, La, Advertising, Los Angeles, Art and design, Mother, Ralph Lauren, Paris London, Mother London, London Los Angeles, Gloria J, Ani Acopian, Snackable Content Awards, Ani Acopian Mother London, KFC Stella Artois IKEA


Left Twix Continues Feud with Right Twix in Latest Ad Campaign by BBDO NY

Trying to enjoy coffee with Right Twix instead of Left Twix? Uh, good luck with that. (A message from Left Twix, the perfect partner for coffee.)In this latest installment of the long-running Left Twix vs. Right Twix rivalry campaign, we learn that Left Twix is your best choice if you want to enjoy it with coffee. Credits for Twix “Out of Order”Agency: BBDO New YorkChief Creative Officer, Worldwide: David LubarsChief Creative Officer, New York: Greg HahnExecutive Creative Director: Peter KainEx...
Tags: Featured, Advertising, Food And Drink, Melissa, BBDO, Ralph LaucellaExecutive, Gianfranco Arena, Twix, David LubarsChief, Greg HahnExecutive, Christophe LazenbergExecutive, Gloria J, David RolfeGroup, Creative Officer New York, Peter KainExecutive, Peter AlsanteSenior


Spotify and YARD’s Outdoor Campaign is a Nod to France’s Hottest Playlist and its Listeners

At the end of 2018, Spotify and agency YARD teamed up for an innovative and playful outdoor campaign designed to appeal to listeners of France’s hottest playlist PVNCHLNRS.Since streaming has taken over the music industry, rap has dominated the scene in France, and its influence on culture as a whole has been undeniable. The campaign from Spotify, created by YARD, celebrates the artists of PVNCHLNRS, the playlist which regroups all the genre’s heavyweights, and which counts more followers than a...
Tags: Apple, Yard, Spotify, Sweden, France, Advertising, Art and design, Gianluca, Gloria J, Tom Brunet, Yoan Prat, Damso Dosseh Koba La D Kaaris Maes Niska, Sofiane Vald Nekfeu Mac Tyer, Tom Brunet Yoan PratAccounts, Eugénie Valletoux Fabien BuferneAccount, Güllit Baku Art


Sensual & Hypnotic Campaign for Coco de Mer by Creative Director Neel Majumder

Synopsis: The concept and embroidery designs focus specifically on a study into the sexually metaphorical use of fruit and flora for expressions of sensuality, temptation, and seduction. The concept interprets a study into Botticelli’s infamous ‘Primavera’, a hypnotic allegory based on the lush growth of Sprint.Photographer Rankin & Eminent Creative director Neel Majumder, channels the work of the Italian Renaissance for Coco de Mer’s spring-summer 2019 campaign. The UK-based lingerie brand cele...
Tags: UK, Advertising, Fashion industry, Ellen, Rankin, Botticelli, Sandro Botticelli, Coco de Mer, Gloria J, Neel Majumder, Anna Hughes, Hypnotic Campaign for Coco de Mer, Sprint Photographer Rankin Eminent Creative, Ishioma Okenmor Elle Dowling, Nicola Kenney, Marco Antonio Hair


How the New BMW 7 Series Propelled into English Skies Without a Single Sighting

To relaunch the iconic BMW 7 Series model, a two-minute spot created by Serviceplan and shot by Tony Petersen Film, required the expert knowledge of production service company LS Productions to pull off the logistically complex airport runway shoot without a single person seeing the new vehicle. Contending with airports from around Europe, LS Productions sourced an exceptional location in the North of England with both the right aesthetic and the practical needs for the highly secretive shoot. ...
Tags: Europe, England, Germany, Advertising, Automotive, Switzerland, Bmw, SFX, Artem, Deva, Serviceplan, LS Productions, Gloria J, Deva Smith, Tony Petersen Film, TP Films


Abe Lincoln Features in Super Bowl Spots for Pizza Hut & GSD&M

Pizza Hut is gearing up for the 2018 Super Bowl with their new agency of record, GSD&M, by releasing a new campaign in support of Pizza Hut’s $5 Lineup. The three new video ads features a modern-day Abe Lincoln who is now a husband and father of two. Mr. Five Dollar Bill himself uses quirky humor to bring to life the variety of offerings that customers can get at Pizza Hut for “just a Lincoln each.”The campaign aligns with Pizza Hut’s commitment to deliver distinctive and consistent advertisin...
Tags: Advertising, Pizza Hut, Food And Drink, Ncaa, Maria, Josh, Lindsay, Abe, Don Davis, Abe Lincoln, Phil Davies, Super Bowl Ad, GSD, Dave Hussey, Matthew McManus, GSD&M