Posts filtered by tags: Google Ads[x]


 

How to see another company’s growth tactics and try them yourself

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How do you hire a great growth marketer? How do startups actually get their content marketing to work? Every company’s online acquisition strategy is out in the open. I...
Tags: Google, Startups, TC, Facebook, Apps, Column, Media, Advertising Tech, Marketing, Strategy, Seo, Tech, Hack, Adsense, Photo Sharing, Growth


Google’s new look for mobile search results puts site owners and publishers first

Google today unveiled a new look for its mobile search results which gives sites a way to showcase their own branding, instead of looking like every other blue link. Before, the search results were blue and the source — a publisher’s site, for example — would appear below in a smaller, green font. Now, it’s the publisher who gets top billing. With the refresh, the source for the search result appears on top and includes the site’s own icon. The revamp is subtle, but one that will likely please p...
Tags: Google, TC, Mobile, Tech, Search, Google Ads


Google Ads Now Lets You Sort Your Campaigns

While everyone was buzzing about the many announcements from Google Marketing Live, I got a pleasant little notice in one of my client accounts last week. It looked like this: The full text reads as follows: “Control your campaign order – You can now sort your campaigns with a click. Using a different order for your campaigns may make navigation easier.” Sort Campaigns Six Different Ways The tool tip pointed to a little icon with an up arrow and down arrow. It’s just to the right of your ca...
Tags: Google, Sem, Google Ads, New Feature, Google Ads Ui, Sort Campaigns


Following a report about misleading ads placed by anti-abortion groups, Google Ads updates its policies

Starting next month, Google will for ads related to abortion in the United States, United Kingdom and Ireland. Google will now require advertisers that want to run ads with abortion-related keywords to apply for certification as an organization that does, or does not, provide abortions. If their ads are approved, they will run with an automatically-generated disclaimer identifying which category they fall into. The announcement of the new policies comes less than two weeks after the Guardia...
Tags: Google, TC, Advertising, Tech, Abortion, Guardian, Ads, Ohio, Abortion Rights, United States United Kingdom, Google Ads, NARAL Pro Choice, Google Display Network Google, Ireland Google, Obria Group, Missouri Alabama Georgia Mississippi Kentucky


Your First Google Ads Campaign: Everything You Should Know

This article goes over the very basics of getting started advertising with Google Ads for someone with little to no experience. Read more at PPCHero.com
Tags: Google, Seo, Search, Basic Ppc Strategies, Google Ads


Clix Marketing Blog’s #PPC News & Views: Friday, May 17, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Group Twenty Seven 5 Video Ad Marketing Goals & How to Achieve Them: Five possible goals are outlined here along with tactics needed – don’t miss this post! Social Media Examiner : Really interesting deep dive into your competitor’s strategy. It’s worth the read (and effort)! PPC Hero : Do you understand the new tool? This post explains how to use it and what to wa...
Tags: Google, Sem, Ppc, Video Ads, Ppc News And Views, Andrea Taylor, PPC News amp, Competitor Research, Google Ads, Ad Copy Strategies, PPC News Views From the Experts Group Twenty Seven, PPC Pros, Ad Format, LinkedIn Google Ads Microsoft


Guide To Google Ads Performance Planner

The Performance Planner helps advertisers optimize campaigns by suggesting an "ideal plan" by "spreading spend in the most effective way among campaigns in the plan." Performance Planner is easy to use and certainly helpful, but it should be used with caution. Read more at PPCHero.com
Tags: Google, Tools, Opinion, Seo, Google Ads


Google Marketing Live 2019 Recap Post of All of the Google Marketing Live 2019 Recap Posts

We wanted to do a recap of all of the announcements at yesterday’s Google Marketing Live 2019 event, but we figured out many other sites were going to do that for us. So instead, we’re going to recap all of the recaps. Each piece has their own take, so check them all out to get a different POV from a variety of PPC pros. Ad’s up –  Bloofusion – Google Marketing Live: Die Top-Ankündigungen der Ads Innovations Keynote 2019 iCrossing – Google Marketing Live: 10 things get excited about in 2019 ...
Tags: Google, Sem, Ppc, Google Marketing, Google Ads, Google Annoucements, Google Marketing Live 2019, Bloofusion Google


Making it easier to shop across Google

Each day, hundreds of millions of people do shopping-related searches on Google. Now, we’re making the places where people come to browse and explore products on Google shoppable. These new shopping experiences let people shop and purchase frictionlessly right where they already turn to for research and inspiration: Search, Google Images, YouTube and a redesigned Google Shopping destination. The new Google Shopping experience This year we’re unveiling a redesigned Google Shopping experience with...
Tags: Google, Smart Shopping, Google Shopping, Shopify, Google Express, Estee Lauder Companies, Google Images, Google Ads, Rakuten Marketing, Google Shopping Google


Getting started on YouTube just got easier

Every month, more than 2 billion people turn to YouTube for entertainment, inspiration and guidance. Whether they’re researching what to buy or unwinding by watching one of their favorite YouTube creators, they’re constantly discovering information at unplanned and unexpected moments—including new brands and products. More than 90% of viewers say they have discovered new brands or products on YouTube—a massive opportunity for any brand looking to raise awareness. Today at Google Marke...
Tags: Google, Youtube, Video Ads, Google Ads, TechStyle Fashion Group, Bumper Machine, YouTube Home


Google Marketing Live: Building for the new consumer journey

Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase has not only evolved, but is always evolving.Consider a woman from a recent study, who spent 73 days and interacted with more than 250 touchpoints (searches, video views, and page views) before purchasing a single pair of jeans. She visited several blogs, browsed large merchant sites, searched for local retailers, and wa...
Tags: Google, San Francisco, Brazil, Google Shopping, Max Mara, Rich, Google Express, Google Ads, Google Shopping Google, Google Ipsos, Daniel Pahl, Magalu


Google Gave Free Ads to a Deceptive Anti-Abortion Counseling Organization

An anti-abortion nonprofit has raised millions of dollars to further expand its mission to target “abortion-minded women,” and a public filing indicates that about $150,000 of funding has come from Google.
Tags: Google, Science, Abortion, Anti Abortion, Google Ads, Crisis Pregnancy Center, Abortion Counseling Organization


Case Study: The Effect Of RSA Inclusion On Campaign Click Volume

Does the inclusion of RSAs in campaigns' ad groups improve click volume? We created A/B split experiments to find out. Read more at PPCHero.com
Tags: Seo, Google Ads


Clix Marketing Blog’s #PPC News & Views: Friday, May 10, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Seer Interactive How to Use Google Ads Campaign Experiments: We can always count on the great analysis from this team. Step-by-step instructions along with the reasons to implement! Ad Espresso : With 92.42% of the market share, you can’t afford to miss these four steps to creating your own campaign. Search Engine Journal : One word: convenience. SEMrush How to S...
Tags: Sem, Facebook Ads, Ppc News And Views, Google Remarketing, Google Sheets, Google Ads, Lead Generation Campaign, All Conversions, Campaign Experiments, Google Ads Recommendations


Mobilizing for summer: Google Marketing Live 2019

We are just five days away from Google Marketing Live, my favorite event of the year. It’s when we unveil our newest products and get your insights on what to build for the future. If you haven’t yet, so you can be one of the first to check out the newest innovations and hear how we’re working to better serve you and your customers.We know today’s consumers are more curious than ever. And as a result of mobile, they are able to get what they want, when they want it. Indeed, being on the go no ...
Tags: Google, Google Maps, Dunkin, Tony Weisman, Google Ads, CMO Dunkin Soon Local


Smart strategies for growing your app business with ads

Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around the world, paving the way for app developers to unlock new business opportunities.  Today we’re sharing a few ways to help scale your business using Google’s growth and monetization solutions. Find the right app users Smart user acquisition starts with reaching the people who will be most engaged with your app and help you generate the most reven...
Tags: Google, Korea, Admob, Google Ads, Kuaizi, Vidmob Consumer Acquisition Bamboo, Sticky Hands, Minu Kim, Google Marketing Live


Raising the bar on transparency, choice and control in digital advertising

Advertising has made possible open access to quality information and communication on the web—it’s changed the way people learn, play and earn, and it’s made the internet open for everyone.But the ad-supported internet is at risk if digital advertising practices don’t evolve to reflect people’s changing expectations around how data is collected and used. Our experience shows that people prefer ads that are personalized to their needs and interests—but only if those ads offer transparency, choice...
Tags: Google, Google Ads, Google Marketing Platform


Google Ads Phasing Out Game Content Category

Last week, Google Ads announced an important change for exclusion categories: "Games" content exclusion will be deprecated. This change is in line with Google Ads claim of streamlining content exclusion options they rolled out in 2018. Read more at PPCHero.com
Tags: Google, Seo, Industry News, Google Ads


4 Ways to Harness Detailed Demographic Data

These four tips will go beyond basic bid modifiers and think more strategically in how you can harness detailed demographic lists. Read more at PPCHero.com
Tags: Seo, Search, Ppc Strategy, Audience Targeting, Google Ads, Account Strategy, Ad text strategies, Managing Multiple Pcc Accounts, Ways to Harness Detailed Demographic Data


6 Tactics to Dominate Local PPC

From location and call extensions to local service ads, learn six approaches to dominate local PPC. Read more at PPCHero.com
Tags: Seo, Basic Ppc Strategies, Ppc Strategy, Google Ads, Dominate Local PPC


Multi-Brand Strategy for Education: Google Ads

Learn why some brands might need to share keywords or else you might have one brand taking more than its fair share of the impression share. Read more at PPCHero.com
Tags: Google, Seo, Search, Advanced Ppc Strategies, Google Ads, Multi Brand Strategy for Education


Gathering insights in Google Analytics can be as easy as A-B-C

Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact that mobile searches for “best earbuds” have grown by over 130 percent over the last two years. (Google Data, US, Oct 2015 - Sep 2016 vs. Oct 2017 - Sep 2018. ) To keep up with this curious customer, marketers are putting insights at the center of the strategy so that they can understand customers’ inte...
Tags: Google, Analytics, Google Analytics, Acquisition, Google Ads, Google Data US


Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?

While Google recommendations seem like the best way to get the most out of your paid search strategy, are they actually the best move for your business goals? Read more at PPCHero.com
Tags: Seo, Search, Google Ads


Advanced YouTube Sessions from SMX Munich

Last week, our own Joe Martinez was invited to speak in two sessions on YouTube advertising at SMX Munich. His first session was on advanced tactics for YouTube ads and focused on the targeting options marketers of all industries can use to reach their audience. His second session was on TrueView for Shopping (YouTube Shopping) campaigns and how to build product awareness with a combination of video ads and product feeds. If you couldn’t make the trip to Munich, we have the slides for you righ...
Tags: Ecommerce, Youtube, Sem, Munich, Joe, Youtube Advertising, Joe Martinez, TrueView, Google Ads, SMX Munich, TrueView for Shopping


Tips to Lower Rising Cost Per Click

As the paid search industry migrated towards a more automated environment advertisers were met with a spike in cost per click (CPC).  Coming out of 2018 Merkle reports a higher rate of click growth than rise in CPC.  Advertisers worked over the past year to harness automation and understand how to reap the benefits without inflating costs.  However, many advertisers continue to report a rise in despite the downward trend reported industry-wide.  This article will help identify areas that could b...
Tags: Seo, How To, Merkle, Cpc, Basic Ppc Strategies, Ppc Strategy, Google Ads, Automated bid strategies, Automated Bidding, CPC Advertisers


5 steps to improve media performance using Google Analytics

This is the second post about how linking Google Analytics and Google Ads can help marketers gain deeper insights, create smarter campaigns, and drive better business outcomes.Today’s customers expect the right message at the right time—even as their journeys become more fast-paced and less linear. How are marketers responding? With ad experiences that aim to be assistive and personalized. To create these experiences, marketers are turning to integrated analytics and ads.In our new about lin...
Tags: Google, Analytics, Google Analytics, Google Ads


Building a Simple Ad Creative Matrix Template

Ad Copy is your company or client's voice projecting out into the deep nothingness that is the internet. Using a Creative Matrix is one way to keep those voices organized! Read more at PPCHero.com
Tags: Seo, Search, Google Ads, Ad Copy Testing


Google Is Serving Ads on Very Expensive TVs [Updated]

Boy that big gorgeous Sony TV you spent a paycheck on is nice, too bad Google has implemented a “pilot” program that now serves ads on it. Sony’s televisions, as well as the Nvidia Shield and other products running the latest version of Android TV, has been hit with an irritating update from Google that serves ads on…
Tags: Google, Science, Android TV, Sony, Nvidia, Ads, Nvidia Shield, Televisions, Sony TV, Google Ads


Google Is Serving Ads on Very Expensive TVs

Boy that big gorgeous Sony TV you spent a paycheck on is nice, too bad Google has implemented a “pilot” program that now serves ads on it. Sony’s televisions, as well as the Nvidia Shield and other products running the latest version of Android TV, has been hit with an irritating update from Google that serves ads on…
Tags: Google, Science, Android TV, Sony, Nvidia, Ads, Nvidia Shield, Televisions, Sony TV, Google Ads


Google Ads New Recommended Columns

Google Ads provides advertisers with hundreds of metrics for evaluating ad performance. It can sometimes be overwhelming to sort through all the available metrics and figure out the ones that are most important to include in your data tables. To simplify reporting options, Google Ads has added in a new feature. Based on your existing account settings, Google Ads may recommend certain columns in the data table that will help you analyze your campaigns, ad groups, ads, and keywords. For exampl...
Tags: Google, Sem, Don, Google Ads, Google Ads Reporting, Google Ads Columns, Google Ads Data, Google Ads Metrics