Posts filtered by tags: Google: Adwords[x]


 

Searchers Now Seeing Google Ads In Discover Feed

We knew this was coming, Google said ads will be shown in the Google Discover feed and yes, it is something SEOs are not a huge fan of. But it is here and there are ads on the Google mobile home page.
Tags: Google, Seo, Google Adwords


New Performance Planner In Google Ads

Google Ads announced a new performance planner tool that identifies the best spend amounts for your campaigns to drive incremental conversions, they said. Performance Planner is a tool that lets you create plans for your advertising spend, and see how changes to campaigns might affect key metrics and overall performance.
Tags: Google, Seo, Google Adwords


Adwords Vs. Adsense: What's the Difference?

by Robert Clough During the 2017-2018 year, 84% of advertisers claimed they received success with PPC marketing. If your organization is debating about your next advertising strategy, investing in PPC marketing is a smart move. PPC, or pay-per-click, uses a combination of search terms and visual ads to promote your brand. You only pay when someone clicks on your ad. If you're researching different PPC markets, you probably came across Google AdWords and AdSense. These are both Google adve...
Tags: Google, Seo, Adwords, Ppc, Adsense, Google Adsense, Google Adwords, Don, Marketing and Advertising, AdWords AdWords, Robert Clough


Google Ads New Discovery Ads, Gallery Ads, Showcase Shopping Ads, App Deep Linking & More

Google had their big Marketing Live event where they announced a boat load of new ad features yesterday. These announcements are captured nicely by Greg Sterling and the Search Engine Land team over here. Here is a very brief recap of these announcements.
Tags: Google, Seo, Google Adwords, Greg Sterling


SEOs Not Happy With Google Ads Announcements

As I briefly covered, Google announced tons of new ad features yesterday - two of the more controversial ones within the SEO community are the discover ads that show up on the Google mobile home page and the gallery ads that make some of the search ads on the search results page massive.
Tags: Google, Seo, Google Adwords


Attention: Social Media Marketing is No Longer Enough for Your Business

I was recently listening to the Social Media Examiner podcast where Mike Stelzner, founder of SME was talking about the launch of his annual report on the state of social media marketing. The nutshell, from what I can remember, is as follows: Facebook use and overall advertising is declining. Sure, it’s still being used but it’s getting harder and harder and more expensive. Twitter is on the decline LinkedIn is being looked at more and more Instagram is way up – especially Instagram stories Yo...
Tags: Google, Facebook, Instagram, Youtube, Sales, Social Media Marketing, Google Adwords, Social Media Examiner, Marketing Tips, Publisher Channel Content, Building Community, Mike Stelzner, SmartHustle, LinkedIn Email, Power of Marketing Automation, Bread of the Week


Google Ads & AdSense Confirmed Reporting Delays

Both Google Ads and Google AdSense are having reporting delays. Google has confirmed the delays with the Google Ads (formerly AdWords) platform saying "Reporting Issue - Google Ads reporting for April 30 and May 1 (Pacific Time) is incorrect. We will update this message when the issue is resolved and the data is corrected."
Tags: Google, Seo, Google Adsense, Google Adwords, Pacific Time


Google AdWords a Popular Form of Pay Per Click Advertising

"Pay Per Click" is typically an advertising system which is quite effortless to decipher and master. Daily nearly three hundred million searches are carried out on the Google, Yahoo, Bing, etc. These outcomes eighty percent of online traffic. So, to reach the maximal number of prospective customers, it is highly imperative to put your business website on all of these major search engines. Nonetheless, so that people see and click your site more often, it needs to be viewed at the top of the sea...
Tags: Google, Marketing, Ppc, Perth, Pay Per Click, Google Adwords, Ppc Management, Google Yahoo, Google Yahoo Bing, Rohit, Google Adwords Management, PPC Management Company, AdWords Agency, Adwords Perth, Bing Pay Per Click, Google AdWords the Front RunnerGoogle


High Cost Of PPC For Legal Searches Makes SEO Attractive To Law Firms

The title says it all. Much like how movie titles seem to already divulge the plot and what’s bound to happen. And yet, despite what could be perceived as a misguided sharing of information, why is it then that people still flock to the cinemas? Why is it that despite having a title like “The Avengers: Endgame”, people are still heading to the movies in droves? It’s simple, really. They crave to know how it all ends. The unraveling of the plot is loads more intriguing that the conclusion. That ...
Tags: Startups, Law, Seo, Pay-per-click, Ppc, Search Engine Optimization, Online Marketing, Online Advertising, Others, Google Adwords


SEO Hacks for Beginners: Quick Tips to Get Started Today

by Robert Clough Bogged down by dense SEO guides and high-level tips from experts? Never fear! Here's a simple explanation of SEO and how to get started. In this post, you'll get some quick tips and easy-to-understand advice that will reveal: What SEO is Why you need SEO for your website Quick SEO tips for beginners ...so that you can get started with SEO fast! Keep reading to learn more.  Why SEO? In order to understand why you need SEO, you probably should first learn exactly what SE...
Tags: Google, Seo, Search Engine Optimization, Wordpress Seo, Google Adwords, Seo 101, YOAST, Marketing Tactics, Robert Clough, InternetLiveStats


What Real Small Business Owners Are Doing to Boost Their SEO

How can you improve your SEO without spending big bucks? Do you wish you knew the secrets to getting your business’s website on the top of search engine results? Join the club. For most small business owners, paying for the right to be on top is out of reach. Fortunately, that’s not your only option. Here’s what small business owners in a recent Clutch survey are doing to boost their SEO. Over one-third (36%) of small businesses say they have an SEO strategy. In addition, 38% more say they will ...
Tags: Google, Marketing, Sales, Siri, Seo, Ppc, Search Engine Optimization, Google Adwords, Clutch, Google Keyword Planner, KeywordSpy


7 Tips on How to Minimize Your Google Advertising Cost

by Robert Clough Are you overpaying for your online advertising?  If your average cost per click is high, there are ways to minimize your . If you don't work on optimizing your cost per click (CPC) on Google, you could waste thousands of dollars you could have used to invest elsewhere or gain more exposure. Stick with us, we're about to show you how to pay as little as possible for your ads on Google. Minimizing Google Advertising Cost Cost per click can vary greatly depending on the ...
Tags: Google, Seo, Adwords, Cost, Cpc, Google Adwords, Ctr, Don, SEO PPC, Stick, Robert Clough, High Quality Score Google


Google Ads Grants Program Celebrates 16 Years

Google announced in the Google Ad forums yesterday that the Google Ad Grants program has celebrated their 16th birthday - they've been in operations for 16 years. Over those years, Google has given over $9 billion in free advertising to over 115,000 nonprofits in 50 plus countries.
Tags: Google, Seo, Google Adwords


Liberty Mutual slashed its agency costs 30% by bringing 80% of its creative work in-house

Insurance giant Liberty Mutual has brought its creative, digital media planning and buying, consumer insights, and data analytics functions in house. It has seen tangible benefits from the investment, said CMO Emily Fink, with 80% of its creative work now being produced internally and its agency fees being slashed by almost 30%. The company created a marketing training program for employees and innovation labs to keep up with emerging trends. As brands seek cost-effectiveness, transparency, ...
Tags: San Francisco, Trends, Brazil, Liberty Mutual, Google Adwords, Kenshoo, Fink, Goodby Silverstein Partners, Solaria, Emily Fink, CMO Emily Fink, Business Insider Insurance, Copper Giants Liberty Mutual, Fink Liberty, Asssociation of National Advertisers, Emu Doug


Google Launches Google Ads Editor v.1 Replacing AdWords Editor

Google has launched the new Google Ads Editor to replace the AdWords Editor. This comes well after Google rebranded AdWords to Google Ads. With that, Google rebranded the AdWords Editor to Google Ads Editor and also added features.
Tags: Google, Seo, Google Adwords, Google Launches Google Ads Editor


Want More Leads? Check Out These 5 Tools

Having a website with a ton of traffic is exciting, but it won’t do your bottom line any good if you can’t turn those website visitors into leads. And even if you do have a ton of visitors, not all of them are ready to buy. In fact, 96 percent of visitors who come to your website aren’t ready to buy – yet. That’s why it’s essential to capture their information before they leave so that you can turn them into customers later. But how do you get more leads from your website? Capturing leads isn’t...
Tags: Blogging, Hootsuite, Make Money Online, Google Adwords, Facebook Instagram, ReferralCandy ReferralCandy


Google Ads Keyword Planner Adds Features

Google Ads is adding a bunch of new features to their keyword planner tool. Ginny Marvin dug into the features in detail at Search Engine Land, but here is a summary from the announcement screen provided to me by Ross Barefoot on Twitter.
Tags: Google, Seo, Ross, Google Adwords, Ginny Marvin


Tips on Building SEO and Online Awareness

YouTube videos and link building By Kellen Kautzman Developing and increasing online awareness is key for small business owners, and there are many simple, inexpensive strategies. SEO (Search Engine Optimization) is a battle. Each of the hundreds of businesses I’ve worked with over the last decade have wanted the same thing – return on investment. Most believe if they rank well in Google, they will see the desired return. Their success, of course, is completely dependent upon the keywords which ...
Tags: Google, Amazon, Business, Pinterest, California, Youtube, Sales & Marketing, Las Vegas, NICK, Google Adwords, Forbes, Right Now, Google Webmaster Tools Google, Nick Morgan, Kellen Kautzman, Kautzman


Google Ads Now With Recommended Columns For Reporting

Google Ads the other day introduced a new feature in their console to suggest to you the columns they think are important for you to see in your dashboard. Google calls this "recommended columns."
Tags: Google, Seo, Google Adwords


Display Topic Targeting: 3 Reasons Why You Should Do It

Topics are something that often seem to escape the hype of things like in-market audiences, custom audiences, and whatever the next big thing Google rolls out. While they do have their limitations, when used properly they can be a powerful tool in finding out what your customers like. Read more at PPCHero.com
Tags: Google, Seo, Display, Google Adwords, Display Network, Audience Targeting, Display Advertising, Youtube Ads, Targeting, Placement Exclusions, Placement Performance


Spawn Ideas Delivers New Campaign to Increase High School Graduation Levels for United Way

Advertising agency Spawn Ideas has launched the latest edition of its 90x2020 initiative for the United Way of Anchorage, a multi-year, integrated-marketing campaign that aims to raise funds that the organization will use to increase the local high school graduation rate to 90% by 2020.“Look Beyond the Labels” is the tagline for the 2019 campaign, which is targeting TV, print, radio and digital media to show people the various barriers that keep students from getting an education.“Bad Kid” “The ...
Tags: Featured, Advertising, Art and design, Psa, Google Adwords, United Way, Anchorage, Anchorage Alaska, Gloria J, Spawn Ideas, Kaylee Devine


Google removed 2.3B ads in 2018, 58.8M phishing ads; 143K election ads verified in US

Google took down 2.3 billion ads in 2018, which is much fewer than the 3.2 billion ads it removed in 2017, for violating its advertising policies. Google took down 207,000 ads for ticket resellers, 531,000 ads for bail bonds and approximately 58.8 million phishing ads. This year Google focused on... ...
Tags: Travel, Google, Mobile, News, Internet, India, US, Advertisement, Google Adwords, Google Ads, Political Ads, Fake News, Google Bad Ads Report


Google Removed 2.3 Billion Bad Ads In 2018

Google announced that they have removed 2.3 billion bad ads in 2018 for violations of both new and existing policies. Google said this included 207,000 ads for ticket resellers, over 531,000 ads for bail bonds and about 58.8 million phishing ads.
Tags: Google, Seo, Google Adwords


How to Use RSAs with Limited Data

RSAs, or Responsive Search Ads, are the newest ad type by Google (still in beta) to help improve relevancy and ad performance. There is hesitancy for implementation due to some lack of reporting and ability to understand what variation and how they improve performance. So, today, I’d like to share some specific ways to start […] Read more at PPCHero.com
Tags: Google, Seo, How To, Google Adwords, Ppc Strategy, Limited Data


Google Shoppable Ads In Image Search

Google has launched a new ad format on image search named shoppable ads. It is a test right now where Google will highlight multiple products available for sale within your sponsored ad among Google Images results. Below is a GIF of it in action:
Tags: Google, Seo, Google Adwords, Google Images


Google Ad Grant Terms & Conditions Posts Fix?

The other week we posted about a bug with Google Ad Grants advertisers not being able to accept the terms and conditions. This has been going on for weeks and finally Google posted a possible solution or workaround for the bug. The steps are as follows:
Tags: Google, Seo, Google Adwords


Google Ad Grants Terms & Conditions Broken

If you want to sign up and use the Google Ad Grants, you might run into a stumbling block. Accepting the terms and conditions has not worked for a couple of weeks. Google has been trying to fix the issue but they are having a problem finding the source of the problem.
Tags: Google, Seo, Google Adwords


Digital Marketing: How Long Does It Take To See Results?

If I run a digital marketing campaign howl long will it take for me to see results? While this is a bit of a loaded question, it sits at the top of the minds of all new customers looking to invest in one or more internet market tools.   While this is a fair question to ask, it is also like asking a publisher when their latest book will begin generating sales. The answer will always be unique to each business and their goals and will depend on a number of variables including: Your goals Your sta...
Tags: Google, Toronto, Seo, Ppc, Canada, Search Engine Optimization, Google Adwords, Digital Marketing Agency, SEO Search Engine Optimization SEO, Paid Advertising PPC, SEO First PPC, Social Media Marketing Organic


Google Ads To Sunset Average Position Metric In September

Google announced that they are going to be sunsetting one of the oldest AdWords (Google Ads) metrics - average position. They are sunsetting it in September 2019 and it has been replaced by four new metrics they launched last November named Impression (Absolute Top) % and Impression (Top) % and Search (Abs Top) IS and Search (Top) IS.
Tags: Google, Seo, Google Adwords, Impression Absolute Top and Impression Top


How We Increased Conversion Rate by 24% Through Campaign Match Type Segmentation

The decision to segment Search campaigns or ad groups by match type can be tricky. More campaigns can often mean more needed management. On the other hand, including all match types within the same ad group will result in extra campaign management time as well. Typically, segmenting match types at the ad group level is […] Read more at PPCHero.com
Tags: Seo, Search, Keywords, Google Adwords, Google Ads, Account restructures, Match Type Segmentation, Through Campaign Match Type Segmentation