Posts filtered by tags: Google-analytics[x]


 

You Ask, I Answer: Tracking PDF Activity with Google Analytics

Daniel asks, “How do I track PDF downloads and links in PDFs as goals in Google Analytics? PDFs don’t let you put Google Analytics tags in them.” This is a common question because many people want to be able to track downloads of things like sales collateral, marketing product sheets, etc. Using the techniques shown […] The post You Ask, I Answer: Tracking PDF Activity with Google Analytics appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Analytics, Google Analytics, Daniel, Christopher, Marketing Technology, Google Tag Manager


Data is the Crown Jewels: What That Means for Marketers Today (Thinks Out Loud Episode 239)

Looking to drive results for your business? Click here to learn more. Data is the Crown Jewels: What That Means Today (Thinks Out Loud Episode 239) – Headlines and Show Notes We’ve long talked about how data is the crown jewels for business. But what does that mean for marketers today? The latest episode of Thinks Out Loud takes a look for you. And here are the show notes: Why Google is the Beast That Scares Your Industry’s 800-lb. Gorilla (Thinks Out Loud Episode 238) Meet the king, the qu...
Tags: Apple, Google, Amazon, Facebook, Ecommerce, Podcast, Digital, Seo, E-commerce, Data, Google Analytics, Artificial Intelligence, Airbnb, Vizio, Expedia, Thinks Out Loud


Google Analytics for real estate?

Agentology has launched a new dashboard feature that it describes as a Google Analytics-like information stream for real estate marketing campaigns.
Tags: Technology, Google Analytics, Analysis, Radio, Lead Generation, Industry News, Select, News Brief, Agentology, David Tal


You Ask, I Answer: Testing Campaign Creatives with Google Analytics

David asks, “How do you know what pieces of a campaign’s creative were most impactful, such as images, tone, copy, offer, etc.?” The famous direct marketer Bob Stone said in 1968 that all direct marketing is based on list, offer, creative, and that gives us guidance as to what to structure our campaigns around for […] The post You Ask, I Answer: Testing Campaign Creatives with Google Analytics appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Analytics, Google Analytics, David, Ai, Christopher, Marketing Technology, Google Tag Manager, Bob Stone


How To Create A Content Marketing Strategy That Works

If you’re like most businesses and brands today, chances are high that part of your overall marketing strategy involves creating content that is both valuable and highly engaging. Content marketing is one effective strategy to grow your brand and improve conversions. Although creating a content marketing strategy can often feel overwhelming, the production of consistent quality content doesn’t have to be as difficult as it seems. Have the right systems in place and use the most effective busine...
Tags: Startups, Content Marketing, Google Analytics, Online Marketing, Others, KPI, Aprimo, Clique Studios, Uran Kabashi


4 Ways to Improve Your Data Hygiene - Whiteboard Friday

Posted by DiTomasoWe base so much of our livelihood on good data, but managing that data properly is a task in and of itself. In this week's Whiteboard Friday, Dana DiTomaso shares why you need to keep your data clean and some of the top things to watch out for. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi. My name is Dana DiTomaso. I am President and partner at Kick Point. We're a digital marketing agency, based in the froz...
Tags: Apple, Google, Facebook, Seo, Analytics, Google Analytics, West Coast, East Coast, Mixpanel, Edmonton Alberta, Eastern, GTM, Speechpad, Dana DiTomaso, DiTomaso, Ways to Improve Your Data Hygiene Whiteboard


People Ask Their Most Pressing SEO Questions — Our Experts Answer

Posted by TheMozTeamWe teamed up with our friends at Duda, a website design scaling platform service, who asked their agency customers to divulge their most pressing SEO questions, quandaries, and concerns. Our in-house SEO experts, always down for a challenge, hunkered down to collaborate on providing them with answers. From Schema.org to voice search to local targeting, we're tackling real-world questions about organic search. Read on for digestible insights and further resources! How do you o...
Tags: Google, Germany, US, Seo, Ppc, Google Analytics, Band Aid, Voice, GMB, USP, Yext, Google My Business, Duda, TheMozTeam, Domain Authority DA and Page Authority PA


Dynamic audiences in Google Analytics for Firebase

For businesses to make the best decisions about where to invest their marketing budget, it’s critical that they understand user behavior on both their web and app properties. And while a website is often the first customer touchpoint, for many businesses, apps are where customers are spending more of their time. As a result, marketers need to capture audience insights from their app analytics that they can then take action on, both within and outside of their apps.Google Analytics for Firebase, ...
Tags: Google, Analytics, Google Analytics, Google Marketing Platform


Marketing Analysis

Last week I spoke to the American Marketing Association Kent State Chapter about Marketing Analysis. Marketing Analysis Helps Companies Measure Results Some of the marketing communications topics discussed: Website analytics – how Google Analytics tracks the flow of a user through a website. Learn 2 easy ways to install google analytics into a WordPress website. Facebook analytics – what should be tracked and measured on a Facebook page. See behind the scenes insights from a Facebook ad cam...
Tags: Google, Facebook, Marketing, Google Analytics, Branding, Marketing Analysis, American Marketing Association Kent State Chapter


You Ask, I Answer: Google Analytics Goal Setting

Fiona asks, “Can anyone help with how to set up basic goals in Google Analytics?” Fundamentally, goals require two things: – Business impact – Technical confirmation When setting up goals in Google Analytics, you’ll need both. Watch the video for details. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download […] The post You Ask, I Answer: Google Analytics Goal Setting appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Seo, Analytics, Google Analytics, Christopher, Fiona, Marketing Technology


A deeper connection between Google Analytics 360 and Salesforce Sales Cloud

Last week, we shared that the ability to share audiences from Analytics 360 to Salesforce Marketing Cloud is beginning to roll out. Today, we’re highlighting a number of enhancements to the integration between Analytics 360 and Salesforce Sales Cloud. This integration allows you to import sales pipeline data from Sales Cloud directly into Analytics 360, making it easier to connect your offline and online data.Now, to get a more complete understanding of the customer experience, we’re helping you...
Tags: Google, Analytics, Google Analytics, Salesforce Marketing Cloud, Google Marketing Platform


What to Expect In Your First 15 Days of Business

Day 1: Make Sure Blog Setup Before Launching Launching your very first blog can have you on the edge of your seat. This is a very exciting time and it’s natural to want to jump the gun and post your content as soon as it’s ready. However, you need to ensure that you’ve included a few necessities before you officially post your website for the world to see. Your website should include an About Us page as well as Contact Information section. You’ll also need to pay attention to the design. WordP...
Tags: Google, Post, Wordpress, Blogging, Google Analytics, Gizmodo, The Net, Facebook StumbleUpon


My Google Data Studio Wishlist

Before I get into why I want Google to drop everything they’re doing with Google Data Studio (GDS) – their answer to Power BI or Tableau – and prioritize my personal needs, I’ll say: This post should read as a love letter to Data Studio because it is. It’s (incredibly) still a free tool, and I understand that comes with some limitations. Still, Portent has already used GDS to: Overhaul our entire agency reporting with progressive detail, Publish a visualization on our “Dark Traffic” study, Map ...
Tags: Google, Blogging, Analytics, Google Analytics, NICK, Gds, Google Data Studio, Data Studio, Google Data Studio Wishlist, Google Data Studio GDS, Google Data Studio Dashboards, Data Label Control Data Studio, Google Analytics Multi Channel Funnels Today, Metrics Across Scorecards


Become A Premium Sponsor and Captivate The Adverati

Inquiring minds sometimes want to know, how many people read Adpulp.com. According to our latest Google Analytics report, the site had 4800 users in January. As editor and publisher of the site, the number of readers is important to me, but I am more concerned with who reads Adpulp.com. For the past 14.5 years, this […] The post Become A Premium Sponsor and Captivate The Adverati appeared first on Adpulp.
Tags: Advertising, Google Analytics, AdPulp


Is It Time To Ditch Google Analytics?

"In the last year, a swell of privacy-focused website analytics platforms have started to provide an alternative to Google's tracking behemoth," reports Fast Company. An anonymous reader shares their article about startups providing "privacy-centric analytics, claiming not to collect any personal data and only display simple metrics like page views, referral websites, and screen sizes in clean, pared-down interfaces." While Simple Analytics and Fathom are both recent additions to the world of...
Tags: Apple, Google, Tech, Google Analytics, European Commission, Aubry, Google Amazon, Matomo, Simple Analytics, Matthieu Aubry Matomo, United Nations Amnesty International NASA, Simple Analytics Aubry


Five Strategies to Become Influential in Your Niche

No matter what niche your in, you have to be able to stand out compared to your competition. This means you have to do things differently, and have that competitive edge over your competition. I’m surprised at the amount of people who don’t spend time understanding their niche, and this makes them fall behind the very people who are taking their audience away. Over the years, I have been very blessed to work with people in several different niches, and the one thing I learned is that you have to...
Tags: Apple, Google, Blogging, Google Analytics, The Net


Daniel Waisberg Joins John Mueller & Google Webmaster Team As Search Advocate

Daniel Waisberg, the analytics guru who joined the Google Analytics team in 2013 as the Analytics Advocate at Google is now switching jobs within Google to work with John Mueller and the Google Webmaster Trends team and Search Console team.
Tags: Google, Seo, Google Analytics, Search Console, Other Google Topics, John Mueller, Daniel Waisberg, Analytics Advocate


Reach customers via additional marketing channels with Analytics 360 + Salesforce Marketing Cloud

Last year, we shared our plan to make Google Analytics 360 audiences available for activation in Salesforce Marketing Cloud, so that marketers can deliver more timely and relevant messages via additional marketing channels like email and SMS. Today, we’re excited to share that this capability will become available to customers in the next two weeks. Use the power of Analytics 360 audiences in Marketing Cloud campaigns With over 250 site engagement dimensions and metrics available in Analyti...
Tags: Google Analytics, Salesforce Marketing Cloud, Google Marketing Platform


Master the Art of Boosting Your Traffic with These 4 Tools from Google AdSense

Just like the number of people who walk in your brick and mortar store, the amount of traffic you get on your website will dictate the success of your business. A new released by Google AdSense lists four valuable tools you can use to get the most out of your website with the goal of increasing the traffic. Although AdSense is known for monetizing your site more effectively, it also has a suite of tools to help you increase traffic and reach more of your potential customer base. How to Incre...
Tags: Google, Sales, Google Search, Google Analytics, AMP, Product Lists


You Ask, I Answer: Best Practices for Google Analytics UTM Tracking Codes?

Julie asks, “What are the best practices for managing Google Analytics UTM tracking codes?” UTM tracking codes – named after their original product, Urchin (the Urchin Tracking Module)- are a mainstay of Google Analytics. UTM codes come in five flavors – source, medium, campaign, term, and content. Each code serves a particular function, a way […] The post You Ask, I Answer: Best Practices for Google Analytics UTM Tracking Codes? appeared first on Christopher S. Penn Marketing Blog.
Tags: Google, Marketing, Seo, Analytics, Google Analytics, Metrics, Christopher, Julie, Marketing Technology, Urchin Tracking Module, Google Analytics UTM


How to Use Google Analytics to Boost Traffic to your Site

Google Analytics is a powerful reporting tool that lets you know everything that’s happening with your website. If you feel like you need to improve your website and the experience it gives customers, it’s the best place to start. Analytics is used by more than 27 million sites across the globe and that number is steadily increasing. However, not many people know how to take full advantage of Analytics and all it can do for a website’s SEO and traffic growth. It’s basically a digital roadmap of...
Tags: Google, Blogging, Analytics, Google Analytics


What is a keyword strategy?

To get traffic, you need people willing to visit your site. To get them to visit your site, you need to know what they are looking for, which words they use and what type of content would fit their intent best. In short, you need a keyword strategy. In this SEO Basics article, we’ll take a brief look at what keyword strategy is and how it goes hand in hand with keyword research. What is keyword strategy? While many simply talk about doing keyword research to find out what terms you shoul...
Tags: Seo, Google Analytics, Rome


You Ask, I Answer: Affordable Marketing Analytics Tools for Small Businesses?

Julie asks, “What are the best affordable analytics tools for small businesses and solopreneurs?” In this video, we’ll walk through the Google Marketing Platform as the platform of choice, plus give you a decision to make: time or money. Also mentioned besides Google Analytics: Hubspot CRM Agorapulse Talkwalker R Studio Tableau Public FTC Disclosure: links […] The post You Ask, I Answer: Affordable Marketing Analytics Tools for Small Businesses? appeared first on Christopher S. Penn Marketing Bl...
Tags: Marketing, Seo, Data, Analytics, Google Analytics, Data Science, Christopher, Julie, Marketing Technology, Google Marketing Platform


Rewriting the Beginner's Guide to SEO, Chapter 6: Link Building & Establishing Authority

Posted by BritneyMullerIn Chapter 6 of the new Beginner's Guide to SEO, we'll be covering the dos and don'ts of link building and ways your site can build its authority. If you missed them, we've got the drafts of our outline, Chapter One, Chapter Two, Chapter Three, Chapter Four, and Chapter Five for your reading pleasure. Be sure to let us know what you think of Chapter 6 in the comments! Chapter 6: Link Building & Establishing Authority Turn up the volume. You've created content that people...
Tags: Google Chrome, Google, Facebook, Twitter, Post, Wikipedia, Seo, Google Analytics, Bing, Voice, Authority, Domain Authority, Page Authority, Don, Cuppa Joe, Eric Ward


How to Create Forms that allow File Uploads to Google Drive

With File Upload Forms (demo) for Google Sheets, you can receive large files from anyone directly in your Google Drive. You can automatically send email confirmations to the notify the form respondent. The forms can be created inside Google Sheets using the built-in drag-n-drop form builder and the forms can CAPTCHAs, e-signature and more. A school teacher may want to build forms for students to upload assignments and the files are automatically saved to her Google Drive but in separate student ...
Tags: Google, Google Drive, Internet, Youtube, Seo, Google Analytics, Archives, Don, Google Spreadsheet, Google Sheet, Screencast, Google Forms, How-to Guides, Google Script


Top tips for killer analytics reports for #highered

When you do analytics work, analyzing the data and unearthing analytics insights are only half the battle. They are crucial steps, but nothing that matters will get done if you can’t drive decision makers to action. So, how can you share and present analytics reports that drive action? This part of the measurement process is more art than science in higher ed marketing and communication where there isn’t a strong data-driven culture. So, I asked the 11 higher ed professionals speaking, by my sid...
Tags: Facebook, Instagram, Marketing, US, Marketing Strategy, Analytics, Google Analytics, Montgomery, Chapel Hill, Don, Alan Etkin, Joshua Dodson, Karine Joly, Google Data Studio, Kris Hardy, Higher Ed Analytics Conference


Pixpa Review: Here’s What Photographers Need To Know

If you are like me, you may have been fairly disappointed with the choice of gallery websites available to us photographers. On this site, we have started to take a look at some of the contenders, hence this Pixpa review. There have been a few major players but over the last few years, they have constantly pushed their prices way above inflation. Some offer up to 50% discount for a year, which sounds attractive but effectively doubles your price at the next renewal. Some charge significant amoun...
Tags: Photography, Google Analytics, Gear, Pixpa, Fotomoto


Here’s What You Need To Know About Pixpa

If you are like me, you may have been fairly disappointed with the choice of gallery websites available to us photographers. There have been a few major players but over the last few years, they have constantly pushed their prices way above inflation. Some offer up to 50% discount for a year, which sounds attractive but effectively doubles your price at the next renewal. Some charge significant amounts just to add a commercial aspect. Some do not offer basics such as blog integration or easy SEO...
Tags: Photography, Google Analytics, Cool Photos & Photographers, Pixpa, Fotomoto


How to Write Short Sentences and Paragraphs the Right Way (and Why It Matters)

The post How to Write Short Sentences and Paragraphs the Right Way (and Why It Matters) appeared first on ProBlogger. This is a post by ProBlogger writing expert Ali Luke If you’ve been blogging for a while, I’m sure you’ve com e across the advice to write short sentences and paragraphs. There are good reasons for this. And it has nothing to do with “dumbing down” the language or short attention spans (though they can certainly be a factor). For decades  researchers have known we don’t re...
Tags: Google, Blogging, Google Analytics, Writing Content, Victor Garcia, Ali Luke, Sonia Simone Copyblogger, Jamie Cattanach


Uncovering SEO Opportunities via Log Files

Posted by RobinRozhonI use web crawlers on a daily basis. While they are very useful, they only imitate search engine crawlers’ behavior, which means you aren’t always getting the full picture. The only tool that can give you a real overview of how search engines crawl your site are log files. Despite this, many people are still obsessed with crawl budget — the number of URLs Googlebot can and wants to crawl. Log file analysis may discover URLs on your site that you had no idea about but that ...
Tags: Google, US, Seo, Cms, Google Analytics, Mozilla, Bing, John Mueller, GoogleBot, Timestamp, Elasticsearch Logstash, RobinRozhon, Google Desktop Google Smartphone, Google Analytics Using



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