Posts filtered by tags: Google Data Studio[x]


 

Static reports are dead: Here’s why you need to move to Google Data Studio

With real-time reporting, interactivity and shareability, dynamic dashboards are a time-saver for marketers and keep clients informed. Please visit Search Engine Land for the full article. [Author: Mark Meyerson]
Tags: Seo, Google Data Studio, Mark Meyerson


Clix Marketing Blog’s #PPC News & Views: Friday, April 26, 2019

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Metric Theory : Great post here – especially the tips for non-responsive leads. CPC Strategy  With 70% of Apple Store visitors using search to find an app, if you’re not already advertising, here’s what you need to know to get started! Search Engine Journal 6 Tips to Boost Your PPC Landing Page Experience: What should you focus on?! Speed, mobile-first design, and ...
Tags: Amazon, Budgeting, Sem, Ppc, Facebook Ads, Apple Store, Metrics, Cpc, Bing Ads, Hero Conf, Ppc News And Views, Social Media Examiner, Michelle Morgan, Search Engine Journal, Joe Martinez, PPC News amp


How to Take Search Console to the Next Level with Google Data Studio by @sam_marsden

Learn how to get more out of Search Console data by using it in combination with Google Data Studio.The post How to Take Search Console to the Next Level with Google Data Studio by @sam_marsden appeared first on Search Engine Journal.
Tags: Google, Seo, Marketing Analytics, Google Data Studio


Google makes the power of BigQuery available in Sheets

Google today announced a new services that makes the power of BigQuery, its analytics data warehouse, available in Sheets, its web-based spreadsheet tool. These so-called ‘connected sheets’ face none of the usual limitations of Google’s regular spreadsheets, meaning there are no row limits, for example. Instead, users can take a massive dataset from BigQuery, with potentially billions of rows, and turn those into a pivot table. The idea here, is to enable virtually anybody to make use of all ...
Tags: Google, TC, Cloud, Enterprise, Developer, Tech, Airasia, Looker, Zalando, Google Sheets, Google Cloud, Google Data Studio, BigQuery, Google Cloud Next 2019, Nikunj Shanti, Rolf Seegelken


Create your first report in Google Data Studio

When working with Google Analytics, you do not always want to stick with just a secondary dimension. Sometimes, you also want a third and fourth dimension. But in Google Analytics’s standard reports, that’s not possible. And the custom reports you can create in Google Analytics are very satisfying to look at. Maybe it’s my perfectionism […] The post Create your first report in Google Data Studio appeared first on Yoast.
Tags: Seo, Google Analytics, Google Data Studio


Leedfeeder snags Series A

Helsinki-based Leedfeeder, which helps B2B companies generate new leads from website analytics, has secured 3.1 million euros in Series A funding. Endeit Capital led the round with participation from Superhero Capital and Vendep Capital. PRESS RELEASE HELSINKI, Finland (April 9th, 2019) Leadfeeder, the company that helps B2B companies generate new leads from website analytics, has announced it has closed a €3.1 million series A investment round. The round was led by Dutch growth capital firm End...
Tags: Europe, US, Trends, Eu, Google Analytics, Finland, Helsinki, Koskinen, VC Deals, Pekka, Leadfeeder, Superhero Capital, Pekka Koskinen, Jupe Arala, Google Data Studio, Endeit Capital


SEO Channel Context: An Analysis of Growth Opportunities

Posted by BrankoKToo often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. But this article will show you a case of an SEO context analysis we used to determine the imp...
Tags: Google, Facebook, Seo, Google Analytics, Google Shopping, Shark Tank, Ctr, Imperial, Facebook It, GTM, Google Sheets, Google Data Studio, Chris Penn, BrankoK, SEO Channel Context, BrankoKToo


How to Identify and Tackle Keyword Cannibalization in 2019

Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalization” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the canniba...
Tags: Google, Seo, Ppc, Google Shopping, Google Search Console, Chelsea Boots, Ahrefs, Dom, SERP, Gsc, Google Data Studio, Google Search Console GSC, Google Data Studio Dashboard, SamuelMangialavori, Carson Ward


How to Identify and Tackle Keyword Cannibalisation in 2019

Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalisation” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the canniba...
Tags: Google, Seo, Ppc, Google Shopping, Google Search Console, Chelsea Boots, Ahrefs, Dom, SERP, Gsc, Google Data Studio, Google Search Console GSC, Google Data Studio Dashboard, SamuelMangialavori, Carson Ward


My Google Data Studio Wishlist

Before I get into why I want Google to drop everything they’re doing with Google Data Studio (GDS) – their answer to Power BI or Tableau – and prioritize my personal needs, I’ll say: This post should read as a love letter to Data Studio because it is. It’s (incredibly) still a free tool, and I understand that comes with some limitations. Still, Portent has already used GDS to: Overhaul our entire agency reporting with progressive detail, Publish a visualization on our “Dark Traffic” study, Map ...
Tags: Google, Blogging, Analytics, Google Analytics, NICK, Gds, Google Data Studio, Data Studio, Google Data Studio Wishlist, Google Data Studio GDS, Google Data Studio Dashboards, Data Label Control Data Studio, Google Analytics Multi Channel Funnels Today, Metrics Across Scorecards


Top tips for killer analytics reports for #highered

When you do analytics work, analyzing the data and unearthing analytics insights are only half the battle. They are crucial steps, but nothing that matters will get done if you can’t drive decision makers to action. So, how can you share and present analytics reports that drive action? This part of the measurement process is more art than science in higher ed marketing and communication where there isn’t a strong data-driven culture. So, I asked the 11 higher ed professionals speaking, by my sid...
Tags: Facebook, Instagram, Marketing, US, Marketing Strategy, Analytics, Google Analytics, Montgomery, Chapel Hill, Don, Alan Etkin, Joshua Dodson, Karine Joly, Google Data Studio, Kris Hardy, Higher Ed Analytics Conference


Announcing Kaggle integration with Google Data Studio

As of today, Kaggle is now officially integrated with Data Studio, Google’s serverless business intelligence and data visualization platform. You’ll be able to connect to and visualize Kaggle datasets directly from Data Studio using the Kaggle Community Connector.Kaggle is the world's largest online community of data scientists. Its two million users come to the platform to explore, create, and share data projects using Kernels, a free hosted notebook IDE. Over 10,000 public datasets can b...
Tags: Google, Kaggle, Google Data Studio, Data Studio, Data Studio Google, Kaggle Community Connector Kaggle


How to Create a Local Marketing Results Dashboard in Google Data Studio - Whiteboard Friday

Posted by DiTomasoShowing clients that you're making them money is one of the most important things you can communicate to them, but it's tough to know how to present your results in a way they can easily understand. That's where Google Data Studio comes in. In this week's edition of Whiteboard Friday, our friend Dana DiTomaso shares how to create a client-friendly local marketing results dashboard in Google Data Studio from start to finish. Click on the whiteboard image above to open a...
Tags: Google, Seo, Google Maps, Edmonton, Edmonton Alberta, Speechpad, Google Data Studio, Dana DiTomaso, DiTomaso, DiTomasoShowing


Digital Marketing News: Adobe’s $4.75B Marketo Buy, Google’s 20th Anniversary Neural Matching, & Facebook Lets Pages Join Groups

Adobe’s $4.75 Billion Purchase of Marketo Will Boost Its Ability to Compete With Salesforce In its biggest purchase ever, Adobe has acquired Marketo, shoring up its B2B footprint and giving a vote of confidence to the marketing technology industry. AdWeek Google Begins Using Neural Matching to Understand Synonyms, Impacting 30% of Queries For its twentieth anniversary, Google has rolled out an array of new features, including neural matching artificial intelligence, mobile updates, and searc...
Tags: Google, Facebook, Instagram, Adobe, US, Seo, Kevin Systrom, Mike Krieger, Online Marketing News, Reuters, Lee Odden, Jay Baer, Google Data Studio, AdWeek Google, Digital Marketing News, Daniel Lemin


How To Find Things In Google Analytics Without Losing Your Mind

If you’re not in GA all day every day, it can be difficult to know where to look for things. And it’s even more intimidating given that Google changes their navigation pretty regularly and renames their reports on occasion too. Here are a couple tried and true methods I’ve found to get what I need out of Google Analytics without going insane. Search, Don’t Browse So why don’t you hunt and peck through the navigation tree? Well, for one, Google changes it every six months or so. New reports are...
Tags: Google, Microsoft, Blogging, Google Analytics, Ga, Google Data Studio, Analytics Blog Posts, Analytics Intelligence, Analytics Intelligence You, Google Analytics UI


The Paralyzing Fear of Getting Started

I haven’t been straight with you. Like most entrepreneurs… I haven’t told you everything. I told you why I decided to found data.world in this Lucky7 post. I told you the good part. What I didn’t tell you is that I was living in fear during those first few months of getting started… being back in an office and back in the arena once again.But why? I had started successful companies before, such as Bazaarvoice and Coremetrics. data.world was my sixth! I had a bigger network than ever before. I ha...
Tags: Startups, Elon Musk, Microsoft, Satya Nadella, Startup, Austin, Depression, Ford, New York Times, Fear, Goldman Sachs, Dell, Accel, Company, Advisory Board, Seuss


Calculated Fields in Google Data Studio - Whiteboard Friday

Posted by DiTomasoGoogle Data Studio is a powerful tool to have in your SEO kit. Knowing how to get the most out of its power begins with understanding how to use calculated fields to apply good old-fashioned math to your data. In this week's Whiteboard Friday, we're delighted to welcome guest host Dana DiTomaso as she takes us through how to use calculated fields in Google Data Studio to uncover more value in your data and improve your reports. Click on the whiteboard image above to op...
Tags: Facebook, Usa, Mexico, NFL, Seo, Google Analytics, West, Canada, North America, Google Search Console, Nafta, Don, Speechpad, Google Data Studio, Data Studio, Dana DiTomaso


What a week! 105 announcements from Google Cloud Next '18

Google Cloud Next ‘18 was incredible! From fantastickeynotes and fireside chats to GO-JEK CTO Ajey Gore appearing on-stage on a scooter to listening to Target CIO Mike McNamara we had an inspiring, educational and entertaining week at our flagship conference. We were joined by over 23,000 leaders, developers and partners from our Google Cloud community, listened to more than 290 customer speakers share their stories of business transformation in the cloud and took part in hundreds of breakout se...
Tags: Google, Europe, UK, Ebay, Cisco, Php, Paypal, Intel, Google Voice, New York Times, Hsbc, Hadoop, South America, Deloitte, Lg, Johannesburg


Google Game Changers: 5 Recent Updates and How They Affect Marketers

Since the inception and rise of digital marketing, marketers have been keeping a watchful eye on Google — the ruler of the kingdom of search. From research project to technology giant, over the last two decades Google has cemented itself as the dominating force in internet search. And while there are other rising contenders in the space, as of June 2018, . And the domination continues if you look at mobile, with Google owning a whopping 90.20% of searches. Of course, Google's market ...
Tags: Google Chrome, Google, Seo, Google Analytics, Search Marketing, Google Adwords, Google Search Console, EU Google, Instead Google, Google Ads, Google Data Studio, Adwords Express, Google Updates, Google Data Studio Google


Clix Marketing Blog’s #PPC News & Views: Friday, July 13, 2018

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts 3Q Digital New and Improved Household Income Targeting: HHI targeting just got easier – implementation steps outlined in this post. PPC Hero Automated Bidding Strategies By The Numbers: When selecting a bidding strategy, bookmark this post and refer back to it. Unbounce Google Marketing Live: An Advertiser’s Take on the Highlights: Page speed is critical, search ads ...
Tags: Youtube, Sem, Display Ads, Ppc News And Views, PPC News amp, Google Ads, Google Data Studio, Bethany Bey, Tim Jensen, Automated Bidding, Converted Clicks, HHI, Household Income Targeting, Google Data Studio Rolls, Google Ads Bing Ads Facebook Introducing New Ways


Google Data Studio Gains 16-Months Of Search Analytics Data

The Google Data Studio now also has 16-months of Search Analytics data from Google Search Console...
Tags: Google, Seo, Google Search Engine Optimization, Search Analytics, Google Data Studio


Google Data Studio now gains 16 months of Search Analytics data

Now you can get 16-months of Search Analytics data in the Data Studio, Search analytics API and the beta Search Console reports. Please visit Search Engine Land for the full article. [Author: Barry Schwartz]
Tags: Seo, Barry Schwartz, Search Analytics, Google Data Studio


You Ask, I Answer: Google Data Studio Dashboard Best Practices

Glen asks, “What’s the best way to use Google Data Studio for marketing reporting?” While I appreciate the sentiment, there is no one best way. Rather, there are ways to think about setting up Google Data Studio that help you get the answers you want as quickly as possible, Google Data Studio Dashboard best practices. […] The post You Ask, I Answer: Google Data Studio Dashboard Best Practices appeared first on Christopher S. Penn Marketing Blog.
Tags: Google, Marketing, Seo, Analytics, Google Analytics, Metrics, Christopher, Glen, Marketing Technology, Google Data Studio, Google Data Studio Dashboard


The MozCon 2018 Final Agenda

Posted by Trevor-KleinMozCon 2018 is just around the corner — just over six weeks away — and we're excited to share the final agenda with you today . There are some familiar faces, and some who'll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to the increasing importance of local SEO, and from navigating bureaucracy for buy-in to cutting the noise out of your reporting. We're also thrilled to announce this year's winning pitches for our si...
Tags: Google, Hbo, London, Kim Kardashian, US, Seo, Nasa, Airbnb, Seattle, Taylor, Snoop Dogg, Michael, Don, Darren, Stephanie, Dana


How to Make Effective, High-Quality Marketing Reports & Dashboards

Posted by Dom-WoodmanMy current obsession has been reporting. Everyone could benefit from paying more attention to it. Five years, countless ciders, and too many conferences into my career, I finally spent some time on it. Bad reporting soaks up just as much time as pointless meetings. Analysts spend hours creating reports that no one will read, or making dashboards that never get looked it. Bad reporting means people either focus on the wrong goals, or they pick the right goals, but choose the ...
Tags: Google, Facebook, Seo, Hitwise, Google Sheet, Avinash, Google Data Studio, Dom Woodman, Dom WoodmanMy, Karl Broman


MozCon 2018: The Initial Agenda

Posted by Trevor-KleinWith just over three months until MozCon 2018, we're getting a great picture of what this year's show will be like, and we can't wait to share some of the details with you today. We've got 21 speakers lined up (and will be launching our Community Speaker process soon — stay tuned for more details on how to make your pitch!). You'll see some familiar faces, and some who'll be on the MozCon stage for the first time, with topics ranging from the evolution of searcher intent to...
Tags: Google, Seo, Merkle, Seattle, Cto, Rand, Mike, Darren, Stephanie, Dana, Pete, Emily, Justine, Neil, Lisa Myers, Russ


Why Are B2B Marketers So Bad at Measuring Their Marketing Results?

87 percent of B2B marketers say they use analytics tools to manage their content marketing efforts, but only 35 percent say they measure content marketing return-on-investment (ROI). That’s a pretty big disconnect. If we have the tools, why aren’t we measuring the value of the content that we’re spending time, resources, and energy on creating? This data comes from the 2018 B2B Content Marketing report from Content Marketing Institute and MarketingProfs. In this benchmark survey of over 2,000 B...
Tags: Microsoft, Seo, Cta, Analytics, Content Marketing Research, Content Marketing Institute, Google Data Studio, Social Media Consulting


Hotshot Marketing Business Intelligence: How to Crush Marketing ROI Goals

Today’s hotshot marketing execs often find themselves in really tough positions from the C-suite to the boardroom. Charged with growing business AND proving the value of marketing, marketing leaders need critical insight more than ever. Proving success and value – often with less-than-perfect visibility into how marketing components are working together can lead to heartburn, sleepless nights and a lot of stress. Successful marketers feel this pinch on a daily basis, and it makes sense. Why ...
Tags: Google, Business, Big Data, Seo, Business Intelligence, Google Data Studio, Data Studio, Hotshot Marketing Business Intelligence


What’s Next in 2018 for Higher Ed Analytics?

Where are analytics and measurement going for higher education digital marketing in 2018? That’s the big question. There are so many possibilities… and still so many challenges when it’s time to measure the impact of digital marketing initiatives in higher education. The story between digital analytics and higher ed is complicated. And, we can all use a few hints on what 2018 has in store for higher ed marketers focusing on performance measurement (that would be all of them/us, right?) So, I ask...
Tags: Google, Marketing, Marketing Strategy, Analytics, Google Analytics, Harvard University, Dartmouth, Indiana University, Bloomington, Penn State University, Lehigh University, UNB, Erin Supinka, Digital Engagement, Google Data Studio, Heco17


17 Posts for 2017: Year-End Roundup of Our Top Posts

It was a big year in PPC from the new AdWords UI, the start of artificial intelligence and machine learning, along with the focus on audience targeting! As we prepare for the products, platforms, and announcements coming in 2018, let’s end this year by looking back at our most popular content — the top 17 posts from the most exciting year yet in PPC. 17. 16. 15. 4 AdWords Scripts to Improve PPC Management 14. 13. We Tried It Out: Smart Display Campaigns Are Worth A Test 12. 11. What Yo...
Tags: Sem, Adwords, Ppc, Google Analytics, Agency Life, Keyword Strategy, Adwords Scripts, Ppc Best Practices, Facebook Carousel Ads, Dynamic Search Ads, Google Tag Manager, Pinterest Ads, Google Data Studio, Conversion Action, Smart Display Campaigns, In-market