Posts filtered by tags: Google Shopping[x]


 

Three Major Themes From the 2019 Google Marketing Live Keynote

At Google Marketing Live (GML) last week, the search engine giant made several big product announcements for advertisers during the keynote address. While many have written up the nitty gritty of each new announcement, here we’re going to focus on three major themes and what they might mean for marketing programs moving forward. Google is Trying Its Hardest to Eliminate Excuses for Marketers In an industry where there is constant change, new products & features to test, and an ever-growing l...
Tags: Google, Amazon, Sem, Ppc, Google Shopping, PLA, Eta, Express, SERP, GML, Google Marketing Live GML, Amazon Given Google, PPC Now Google


Shopping Campaigns with Partners is the Biggest Google Update to Compete with Amazon

Last week, Google rebranded its Google Express platform as Google Shopping and announced several updates to where and how Express-powered transactional listings could show, including expanding Shopping Actions to image search and YouTube. The response to these updates was largely the same as when Google Shopping Actions were first announced back in – that Google is looking to minimize friction in purchasing directly on Google properties with an eye towards directly competing with Amazon. That...
Tags: Google, Amazon, US, Sem, Ppc, Google Shopping, Amazon Google, Google Express, Estee Lauder Companies, Merkle US


Get ready to see more shopping ads on Google Search, Images and YouTube

Google is betting big on ecommerce with the latest update to its search engine. The company is unveiling a redesigned personalized Google Shopping experience, along with introducing the idea of a universal shopping cart across its platform of services, including Search, Shopping, Images and even YouTube. You can now discover and compare products from various parts of the Google platform through shopping ads, then choose to purchase them instantly using your Google account. “With this new experie...
Tags: Google, Startups, Apps, Tech, Google Shopping, Google Express, Search Shopping Images


Making it easier to shop across Google

Each day, hundreds of millions of people do shopping-related searches on Google. Now, we’re making the places where people come to browse and explore products on Google shoppable. These new shopping experiences let people shop and purchase frictionlessly right where they already turn to for research and inspiration: Search, Google Images, YouTube and a redesigned Google Shopping destination. The new Google Shopping experience This year we’re unveiling a redesigned Google Shopping experience with...
Tags: Google, Smart Shopping, Google Shopping, Shopify, Google Express, Estee Lauder Companies, Google Images, Google Ads, Rakuten Marketing, Google Shopping Google


Google Express becomes an all-new Google Shopping in big revamp

Google is giving its Shopping destination a revamp and introducing a universal cart across its platform of services, including Search, Shopping, Images, and even YouTube. The search company announced today an entirely redesigned and now personalized Google Shopping experience where shoppers can discover and compare products, then checkout instantly using their Google account. As a result, the Google Express app will become the new Google Shopping app as the standalone “Express” brand is merge...
Tags: Google, Ecommerce, Pinterest, Instagram, Shopping, Tech, Sony, Retail, Online Retail, Google Shopping, Products, Merchant Center, Google Express, Google Images, Google Shopping Google, Search Shopping Images


Google Marketing Live: Building for the new consumer journey

Today, mobile phones allow people to engage more often, in more ways, and from more places than ever. This means the once linear path from discovery to consideration to purchase has not only evolved, but is always evolving.Consider a woman from a recent study, who spent 73 days and interacted with more than 250 touchpoints (searches, video views, and page views) before purchasing a single pair of jeans. She visited several blogs, browsed large merchant sites, searched for local retailers, and wa...
Tags: Google, San Francisco, Brazil, Google Shopping, Max Mara, Rich, Google Express, Google Ads, Google Shopping Google, Google Ipsos, Daniel Pahl, Magalu


Adobe brings new Amazon and Google integrations to Magento

It’s only been a few months since Adobe launched its Commerce Cloud, based on its $1.6 billion acquisition of Magento. Today, at its Imagine 2019 conference, the company announced a number of updates to Magento that focus on expanding the platform’s reach for the small- and mid-size businesses that use the service. When Adobe acquired Magento, many of these smaller companies that use the service worried that Adobe would mostly focus on its existing base of large enterprise customers — the kind o...
Tags: Google, Amazon, Ecommerce, Adobe, Tech, E-commerce, Paypal, Google Shopping, Magento, Braintree, PWA, Google Merchant Center, Adobe Marketing Cloud, Commerce Cloud, Jason Woosley, Woosley


Google Relents On RMEF ‘Animal Cruelty’ Virtue Signaling

Opinion By Larry Keane Editors Note: Here is another example for big tech censoring our industry message. Be sure and subscribe to AmmoLand News‘ email list so we can contact you directly with positive pro-gun & pro freedom news. USA – -(AmmoLand.com)- Google thinks hunting is animal cruelty. Well, they did, for a few days and until U.S. senators, a Congressman, Donald Trump Jr. and media started asking questions. Now, they’re pretty quiet about the issue. In fact, Google Inc. isn’t returnin...
Tags: Google, Facebook, Guns, Youtube, Montana, Kentucky, Virginia, Censorship, West Virginia, United States, Missouri, Tennessee, Wisconsin, New Mexico, Google Shopping, Sundar Pichai


Google Relents On RMEF ‘Animal Cruelty’ Virtue Signaling ~ VIDEO

Opinion By Larry Keane Editors Note: Here is another example for big tech censoring our industry message. Be sure and subscribe to AmmoLand News‘ email list so we can contact you directly with positive pro-gun & pro freedom news. USA – -(AmmoLand.com)- Google thinks hunting is animal cruelty. Well, they did, for a few days and until U.S. senators, a Congressman, Donald Trump Jr. and media started asking questions. Now, they’re pretty quiet about the issue. In fact, Google Inc. isn’t returnin...
Tags: Google, Facebook, Guns, Youtube, Montana, Kentucky, Virginia, Censorship, West Virginia, United States, Missouri, Tennessee, Wisconsin, New Mexico, Google Shopping, Sundar Pichai


How do you hire a great growth marketer?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How do you hire a great growth marketer? How do startups actually get their content marketing to work? Editors Note: This article is part of a series that explores the ...
Tags: Google, Social, Startups, Facebook, Ecommerce, Column, Y Combinator, Pinterest, Social Networks, Marketing, Tech, Hack, Talent, Sales And Marketing, Google Shopping, TechStars


Google Shopping Ads Benchmarks for YOUR Industry by @wordstream

Find out how ecommerce advertisers are performing with their Google Shopping and Bing Shopping campaigns.The post appeared first on Search Engine Journal.
Tags: Google, Seo, Google Shopping, Paid Search, Sponsored Post


The Amazon Ecosystem - Winning the Buy Box

The Amazon ecosystem consists of three primary components: owned media, paid media, and earned media. Optimizing each piece of that ecosystem is necessary to run a successful Amazon program. However, there’s a key component that also underlies success on Amazon and doesn’t necessarily fall into any of those three categories: winning the Buy Box. Winning the lucrative Buy Box, or being the seller prominently displayed to customers on an Amazon product page, provides a major competitive edge. Acc...
Tags: Amazon, Sem, Ui, Google Shopping, Amazon Not, ODR, Buy Box, Big Commerce Amazon, Account Health Amazon, Shipping Sellers, Sponsored Product, Amazon Advertising Strategy Guide


eBay to shut down the eBay Commerce Network, its third-party ad network, on May 1

As eBay continues to restructure its business, it’s shuttering one of the efforts it had made to expand its commercial footprint outside its own marketplace and walled garden. The company announced today that on May 1 it will be shutting down the eBay Commerce Network — a network that it ran across some 2,000 publishers for merchants to advertise products that matched content people browse on those third-party sites — as it puts more of an emphasis on some of its other advertising efforts, namel...
Tags: Facebook, Ecommerce, Usa, Advertising Tech, Ebay, Advertising, Tech, Google Shopping, eBay Partner Network, Shopping.com, eBay Commerce Network, Cambridge Analytica, eBay eBay Commerce Network, France Germany United Kingdom Australia


New personalized, Shopping Actions-enabled Google Shopping debuts in France

Personalized recommendations and universal checkout are front and center in the update. Please visit Search Engine Land for the full article. [Author: Ginny Marvin]
Tags: France, Seo, Google Shopping, Ginny Marvin


Google fined €1.49BN in Europe for antitrust violations in search ad brokering

The European Commission has just announced another antitrust fine for Google . The latest fine — €1.49BN (~$1.7BN) — relates to its search ad brokering business, which involves Google selling advertising space related to searches carried out on third party websites. Speaking at a press conference, EU competition commissioner Margrethe Vestager said the search giant — “by far the biggest” search ad broker in the region, with its AdSense platform taking a share in Europe of “well above 70% si...
Tags: Travel, Google, TC, Europe, Advertising Tech, Elizabeth Warren, Eu, Policy, Commission, European Commission, Antitrust, Adsense, Google Shopping, Margrethe Vestager, Qwant, Vestager


Google fined $1.49BN in Europe for antitrust violations in search ad brokering

The European Commission has just announced another antitrust fine for Google . The latest fine — $1.49BN — relates to its search ad brokering business which competition commissioner Margrethe Vestager noted today is “by far” the company’s main source of revenue. “Today’s decision is about how Google abused its domiance to stop website’s using brokers other than the AdSense platform,” she said, noting that the Commission looked at more than 200 agreements and found at least one clause that h...
Tags: Google, TC, Europe, Advertising Tech, Tech, Eu, Policy, Commission, European Commission, Antitrust, Adsense, Google Shopping, Margrethe Vestager, Vestager, Competition Commission, Google Amazon


Supporting choice and competition in Europe

For nearly a decade, we’ve been in discussions with the European Commission about the way some of our products work. Throughout this process, we’ve always agreed on one thing一that healthy, thriving markets are in everyone’s interest.A key characteristic of open and competitive markets一and of Google’s products一is constant change. Every year, we make thousands of changes to our products, spurred by feedback from our partners and our users. Over the last few years, we’ve also made changes一to Google...
Tags: Google, Android, Europe, Commission, European Commission, Google Shopping, Public Policy, European Commission Since


How Google Merchant Center and Google Manufacturer Center Can Boost Your SEO

Last updated on February 27, 2019 at 09:50 am Google has become a solid business and marketing platform over the years, with numerous updates to tools such as Google My Business helping businesses establish their online presence. This has allowed us to optimize local SEO and help promote their brand and products accordingly. Having an updated business profile appearing on search provides users with accurate information appearing on search snippets, thus driving more traffic altogether. Along...
Tags: Google, Seo, Google Shopping, Seo Tools, Google My Business, Merchant Center, Google Merchant Center, Business SEO, Google Manufacturer Center, Google Manufacturer, Google Information, Merchant Center and Manufacturer Center


Introducing Google Merchant Center and Google Manufacturer Center

Last updated on February 26, 2019 at 07:35 pm Google has become a solid business and marketing platform over the years, with numerous updates to tools such as Google My Business helping businesses establish their online presence. This has allowed us to optimize local SEO and help promote their brand and products accordingly. Having an updated business profile appearing on search provides users with accurate information appearing on search snippets, thus driving more traffic altogether. Along...
Tags: Google, Seo, Google Shopping, Seo Tools, Google My Business, Merchant Center, Google Merchant Center, Business SEO, Google Manufacturer Center, Google Manufacturer, Google Information, Merchant Center and Manufacturer Center


SEO Channel Context: An Analysis of Growth Opportunities

Posted by BrankoKToo often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. Equally as often do you see large budgets being poured into paid ads in ways that seem to forget there's a whole lot to gain from catering to popular search demand. Both instances can lead to leaky conversion funnels and missed opportunity for long term traffic flows. But this article will show you a case of an SEO context analysis we used to determine the imp...
Tags: Google, Facebook, Seo, Google Analytics, Google Shopping, Shark Tank, Ctr, Imperial, Facebook It, GTM, Google Sheets, Google Data Studio, Chris Penn, BrankoK, SEO Channel Context, BrankoKToo


Europe agrees platform rules to tackle unfair business practices

The European Union’s political institutions have reached agreement over new rules designed to boost transparency around online platform businesses and curb unfair practices to support traders and other businesses that rely on digital intermediaries for discovery and sales. The European Commission proposed a regulation for fairness and transparency in online platform trading last April. And late yesterday the European Parliament, Council of the EU and Commission reached a political deal on ...
Tags: Google, Amazon, Android, Facebook, Ecommerce, Europe, Instagram, Ebay, Google Search, Tech, Eu, European Union, E-commerce, Search Engines, Competition, Commission


How to Identify and Tackle Keyword Cannibalization in 2019

Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalization” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the canniba...
Tags: Google, Seo, Ppc, Google Shopping, Google Search Console, Chelsea Boots, Ahrefs, Dom, SERP, Gsc, Google Data Studio, Google Search Console GSC, Google Data Studio Dashboard, SamuelMangialavori, Carson Ward


How to Identify and Tackle Keyword Cannibalisation in 2019

Posted by SamuelMangialavoriIf you read the title of this blog and somehow, even only for a second, thought about the iconic movie “The Silence of the Lambs”, welcome to the club — you are not alone! Despite the fact that the term “cannibalisation” does not sound very suitable for digital marketing, this core concept has been around for a long time. This term simply identifies the issue of having multiple pages competing for the same (or very similar) keywords/keyword clusters, hence the canniba...
Tags: Google, Seo, Ppc, Google Shopping, Google Search Console, Chelsea Boots, Ahrefs, Dom, SERP, Gsc, Google Data Studio, Google Search Console GSC, Google Data Studio Dashboard, SamuelMangialavori, Carson Ward


Bill Gates made these 15 predictions back in 1999 — and it's scary how accurate he was (MSFT)

In 1999, Bill Gates wrote a book titled "Business @ the Speed of Thought." In the book, Gates made 15 bold predictions that at the time might have sounded outrageous. But as Markus Kirjonen, a business student, once noted on his blog, Gates' forecasts turned out to be eerily prescient. Here are the 15 predictions Gates made just about 20 years ago — and how close they've come to being true. Eugene Kim and Biz Carson contributed to earlier versions of this slideshow.SEE ALSO: 19 crazy facts about...
Tags: Google, Amazon, Microsoft, Kaiser Permanente, Trends, Paypal, Bill Gates, Google Shopping, Amazon Echo, Gates, Expedia, Eugene Kim, Lending Club, Biz Carson, Markus Kirjonen


Merkle Q4 2018 Digital Marketing Report Released

We are once again pleased to announce the release of the quarterly Merkle Digital Marketing Report for download, complete with trends and analyses spanning paid social, paid search, SEO, Amazon ads, and more. The Q4 2018 edition of the DMR highlights the explosive growth of Google Shopping advertisers saw during the busy holiday season, as well as the rebound of Google audience click share following a short dip at the end of Q3. To understand these and other key trends across Google, Facebook, ...
Tags: Google, Verizon, Facebook, Instagram, Microsoft, Yahoo, Sem, Merkle, Google Shopping, Bing, Yahoo Gemini, Yahoo Yahoo, Merkle Digital Marketing Report, DMR, Google Facebook Amazon, Instagram Stories


What the Recent Consolidation of Verizon Media Search Ads Under Bing Ads Means for the Stakeholders

Last week that search advertising across Bing, Yahoo and AOL will be powered solely by Bing Ads by the end of March. In addition to sunsetting search ads served through Yahoo Gemini, this announcement also marks the beginning of the end of Yahoo serving Google Ads through the Google Search Partner Network. Let’s take a look at how big this announcement really is in terms of advertising traffic as well as how it stands to impact the major stakeholders moving forward. Yahoo Gemini Search Traf...
Tags: Google, Yahoo, US, Sem, Aol, Merkle, Google Shopping, Bing, Yahoo Gemini, Bing Yahoo, Google Search Partner Network, Better Tools, Bing Product Ads, Google Search Partner Network Let, Search Partner Network, Yahoo Gemini Better management capabilities


Google Shopping Lets Merchants Add Full Product Pages to Listings by @MattGSouthern

An update to Google Manufacturer Center gives advertisers the ability to add product pages to Google Shopping listings.The post Google Shopping Lets Merchants Add Full Product Pages to Listings by @MattGSouthern appeared first on Search Engine Journal.
Tags: Google, News, Seo, Google Shopping, Paid Search, Google Manufacturer Center


Help influence and understand how your products appear on Google

Shoppers turn to Google to find products that are just right for them. And you rely on Google Manufacturer Center to ensure your products are represented well. In fact, more than 5,000 brands use Manufacturer Center to improve their presence on Google. To kick off the new year, we’re making those interactions even better by introducing new ways to show high-quality and inspirational content to shoppers, and providing robust analytics to help you better understand how customers are interacting wi...
Tags: Google, Google Shopping, Shopping Ads, Google Google, Google Ads, Google Manufacturer Center, Manufacturer Center


How Google’s Machine Learning Is Impacting Local Store Traffic

by Ronald Dod, Chief Marketing Officer and Co-founder of Visiture Machine learning is predicted to change the world at a similar scale or greater than the industrial revolution in the nineteenth century. While still in its early stages, machine learning has already had a significant impact on different aspects of everyday life. Chances are you’ve already interacted or heard of how machine learning is being used today: Google is using machine learning to train driverless cars, which will change...
Tags: Google, Startups, Facebook, Marketing, Trends, Artificial Intelligence, Netflix, Machine Learning, Google Shopping, Sundar Pichai, Thinking Aloud, Ronald Dod, Store Traffic, Visiture Machine, Machine Learning and Local Store, Location History Services


Google Shopping is largest growth opportunity for most online retailers in 2019

Brands need to invest resources into feed management and utilize format variations to ensure they appear in as many relevant queries as possible. Please visit Search Engine Land for the full article. [Author: Andy Taylor]
Tags: Seo, Google Shopping, Andy Taylor