Posts filtered by tags: Guest Articles[x]


 

How to Build Your Personal Brand as a Freelancer

This article has been contributed by Diana Adjadj. Have you checked the latest figures on the freelance workforce? It’s getting very crowded out there. According to the latest figures by Statista, there are almost 60 million independent workers in the U.S. alone. This is impressive considering that the gig economy was virtually non-existent just a decade ago. Now, the number of freelancers is projected to reach more than 90 million in less than a decade. On top of that, the annual increase in th...
Tags: Google, Business, Design, Boston, New York City, Los Angeles, Nba, Kobe Bryant, Jeff Bezos, Freelance, Branding, Lakers, Guest Articles, Bryant, Rachel, Adam


8 Creative Ways To Improve Your SEO (Search Rankings)

This article has been contributed by Adam Petty. It’s 2020. The online world is bigger than ever. With so much information out there it can be hard for your customers to find you, let alone spend their precious time engaging with your content. The top result on Google has a 33% chance of getting clicked. The second? A mere 15% and it only gets worse as your page ranking falls. It is for this reason that companies invest heavily on improving their SEO, competing for the top page rankings on Googl...
Tags: Google, Design, Wordpress, Seo, Content Marketing, Guest Articles, Google Search Console, Guest Article, Web Design & UX, Blogging & Content Marketing, Adam Petty


Should You Use YouTube Pre-Roll Advertising?

This article has been contributed by Seth Winterer. In the evolving world of digital marketing, video advertising is the trend for 2020. Marketers are including video in their content marketing strategies at an increasing rate. I’m hear to tell you whether businesses should shift budgets to YouTube pre-roll advertising. But what exactly are YouTube pre-roll ads? And, why is this ad type essential to modern marketing strategies? What Are Pre-Roll Ads? Odds are, even if you aren’t completely sur...
Tags: Google, Video, Design, Youtube, Advertising, Guest Articles, CPV, Blogging & Content Marketing, Seth Winterer, YouTube Pre Roll Success Each, YouTube Advertising Formats Targeting, Computers Electronics, Topics YouTube


11 Creative Ways to Make Money Online in 2020

This article has been contributed by Abhishek Talreja. Hardworking and smart business owners seldom have to worry about making money. Several platforms offer online entrepreneurs a way to explore their skills to the fullest. The internet paves the way for individuals to build the right connections, provide products and services and keep earning money. All you have to do is make the most of the right opportunities. Here are some exciting ideas to make money in 2020. 1. Become a Freelancer Freel...
Tags: Amazon, Freelancing, Business, Design, Craigslist, Youtube, Cms, Amazon Kindle, Airbnb, Guest Articles, Travelers, Make Money, Pat Flynn, Passive Income, Tradesy, YouTube Partner Program


How to Start A Business With No Money + Plus Crowdfunding Tips

This article has been contributed by Lidia Staron. Every successful business started with just a spark, an idea. It might have come in the middle of the night sending jolts and sweat throughout the body, or a quiet moment of inspiration while on the train home. However it might present itself to you, for whatever reason, it has deemed you worthy. Congratulations! You feel it in your guts that it’s going to be the next big thing. The problem is, you don’t have money to invest. Don’t worry, we’re ...
Tags: Business, Design, Small Business, Crowdfunding, Kickstarter, Indiegogo, Start Up, Guest Articles, Facebook Marketplace, Lidia Staron, Lidia Staron Every


Web Design Trends and Predictions for 2020

This article has been contributed by Aaron Chichioco. As of January 2020, there were about 1.74 billion websites worldwide and active internet users numbered almost 4.43 billion. This year, you can expect more businesses and institutions to strengthen their online presence. As the world embraces inclusivity and accessibility, one can expect that internet penetration rates will go even higher. Given the huge number of websites and the diversity of internet users, developers are in for some exciti...
Tags: Google, Design, London, Microsoft, Trends, Cta, Netflix, 2020, Comscore, Forrester, Northern Europe, Western Europe, Guest Articles, Neil Patel, Ellen Lupton, PageCloud


5 Huge Marketing Campaigns Gone Wrong (+ How To Ensure Yours Goes Right)

This article has been contributed by Tom Simpkins. Marketing campaigns are some of the best ways to get the word out about your company, a product, or even just a message. Whether you’re aiming to make your brand iconic or simply trying to make a joke out of the competition, a marketing campaign can be a powerful tool. Campaigns can go viral, become beloved, even integrate into the zeitgeist; but they can do so either in a good way or a bad way. Sometimes your marketing message can fall on deaf ...
Tags: UK, Design, London, Campaigns, Instagram, Microsoft, Australia, Boston, Russia, Advertising, Marketing, US, America, Los Angeles, Chicago, Herb


5 Clever Ways to Avoid a Creative Burnout as a Freelancer

This article was contributed by Abhishek Talreja. Most freelancers go through those dreadful days when nothing seems to work. Times when the creative juices go dry, and just about everything starts to bother you like an irritating little insect. You stare into the walls and empty spaces to understand what’s going wrong – the more you wish to get back to your real self, the harder it gets. Creative burnouts can be quite demotivating – often a result of multiple factors: long work hours, non-stop ...
Tags: Design, Creativity, Albert Einstein, Pablo Picasso, Times, Guest Articles, Guest Article, Don, Michael Nova, Hugh Beaulac, Abhishek Talreja


7-Step Influencer Marketing Strategy to Drive Sales

This article has been contributed by Vincent Sevilla. Anyone who has worked on their has heard of influencer marketing. It’s one of the most pervasive digital marketing techniques today, and for good reason. If you are looking for ways to boost brand awareness, then working with influencers is a strategy that will definitely pay off. In this post, we we discuss why you should consider influencer marketing and how to drive sales with a 7-step process. Why You Should Consider Influencer Marketi...
Tags: Facebook, Design, Instagram, Social Media, Guest Articles, Don, Big Commerce, Influencer, Annalect, Vincent Sevilla Anyone, Influencer Marketing Drives Sales Everybody, Vincent Sevilla


Build a Brand Like a Pro – 7 Steps to Follow

This article has been contributed by Janil Jean. Building a brand, like building anything else, requires more than just stacking one brick on top of another. If you don’t lay a foundation and build strong walls, you’ll end up with a shaky building that will likely collapse at the first gust of wind. Similarly, to build a brand that withstands fluctuations in the market, you need a solid foundation and carefully crafted branding strategies. How to Build a Brand: 7 Steps to Follow 1. Analyze Yo...
Tags: Facebook, Hbo, Design, Kfc, Branding, Guest Articles, Brand Strategy, NASA Monogram, Louis Vuitton Brand, Nike Mascot, Cheetos Wendy, Janil Jean, Overseas Operations, LogoDesign


7 Steps for a Killer 2020 Social Media Marketing Plan

This article has been contributed by Lauren Adley. Social networks became a mandatory marketing tool a long time ago, but they keep evolving and forcing marketers to figure out new ways to approach potential customers. Given the fact that , Instagram, and similar platforms have almost four billion users, it is clear that every brand should do its best to impress the audience with high-quality content. But this is by no means an easy task. According to one report, almost 80% of small businesses ...
Tags: Facebook, Design, Youtube, Social Media, Content Marketing, Customers, Ugc, Guest Articles, Guest Article, Jake Gardner, Lauren Adley, Lauren Adley Social networks


Top Tips For Your 2020 Content Marketing Strategy

This article has been contributed by Annie Geller. As we dive into the new year, marketers and brand owners alike are back to their drawing boards to chart out their marketing plans for 2020. No matter what marketing channels you choose, the goal is always to increase user engagement and in-turn increase conversions. To do so, you need to make sure that your content (which forms the basis of all your marketing channels) is engaging enough for people to sit up and notice. Content is the key to ...
Tags: Design, Content Marketing, David, Conversion, Shakespeare, Avengers, Content Strategy, Guest Articles, Seth Godin, Jacob, Statista, Blogging & Content Marketing, Annie Geller, Communication Gap Modern, Content Can Increase Customer Retention Repeated, Content Marketing Budgets Are Increasing Any


Top 10 Best Video Editing Software Tools for Designers & Content Creators

This article has been contributed by Rithesh Raghavan. As a designer or content creator, your choice of video editing software can make or break your career. This is especially true in the face of the increasing demand for video in the marketing world. More content creators and internet marketers, in general, are creating more video content because it is one of the best ways to promote any product or service. With high-quality video, you can make your video content viral and take your marketing ...
Tags: Facebook, Video, Tools, Design, Adobe, Software, Sony, Hdr, Guest Articles, Premiere Pro, Guest Article, MagiX, Pinnacle Studio, Adobe Premiere Rush, Rithesh Raghavan, VSDC VSDC


Advanced SEO Techniques for 2020: Generate More Traffic

This article was contributed by Roman Daneghyan. Is SEO important for every business, or just selected ones need it? Should you invest in SEO, or can you get by without it? Most online startups ask questions like these.  It is important to understand that Search Engine Optimization or SEO is Google’s way of identifying which websites should rank high for queries searched into its search engine. In the absence of SEO, it won’t be difficult for businesses to manipulate the search results and ...
Tags: Google, Facebook, Design, Social Media, Seo, Css, Best, United States, Vpn, Voice, Forbes, Guest Articles, GoogleBot, Google My Business, Amazon Alexa, Google Yahoo Bing


Brand Archetypes – Ultimate Guide with Examples

This is a guest article contributed by Loius Martin. Are you so fond of a particular company that it’s hard for you to buy from other brands? You just ‘connect’ with the company more than others. Every time you catch sight of their logo, a wave of emotion runs inside you, reminding you how much you enjoy their products or services. What is it that drives you towards those brands? Why do you feel so strongly about them compared to other brands that remain hazy and swathed in vagueness? Well, it s...
Tags: Apple, Google, Design, Brands, Intel, Bbc, Ikea, Patagonia, Dallas, Starbucks, Victoria, Volkswagen, Levi Strauss, Coca Cola, Google Translate, Harley Davidson


The Ultimate Blog SEO Guide

This article is from guest author, Tom Welbourne. Looking for an SEO blog post that covers all the fundamentals so you don’t have to read a bunch of other blog posts? We have one right here for you. This blog post covers all the basics and a few extras that will help you get your blog off the ground without having to constantly update your knowledge every few days to keep up to date with the latest SEO trends from Google. Blog SEO is Like Bodybuilding If you use the analogy of the bodybuilder ...
Tags: Google, Design, London, Seo, Blogging, Google Analytics, Netflix, Joe, Guest Articles, Digital Marketing Agency, Web Design & UX, Lewis Pugh, Tom Welbourne, Low Competition Keywords If


4-Step Formula to Perfect Your Brand Storytelling

This article is from guest author, Ilya Lobanov. It’s harsh, but your customers don’t care about your business. Beyond how it can help them make their lives better or solve a problem they have. But it’s not all bad news. You can use that knowledge to your advantage by using the power of storytelling. The buzzword that’s making the biggest impact right now isn’t “chatbots“. Or “IoT“, or even “machine-learning“, despite a truck-load of headlines about AI taking over our jobs and the technolog...
Tags: Design, America, Chobani, Storytelling, Warby Parker, NICK, Jimmy Iovine, Nick Woodman, Branding, Content Strategy, Guest Articles, Seth Godin, Dre, Small Business Administration, Joseph Campbell, Jessica Alba


10 Success Tips for Young & Aspiring Entrepreneurs

Entrepreneurship remains to be a growing trend for young adults of this generation. With more and more small businesses being established from different parts of the globe, the idea of establishing a business might seem easy for some people. But the fact is, a lot of things must be taken into consideration before an aspiring entrepreneur finds success. In fact, according to a white paper recently published by America’s SBDC, surveyed want to start their own business, but only 49% plans to star...
Tags: Business, Design, America, Entrepreneur, Guest Articles, SBDC


A Guide to Storytelling for Designers & Business Owners

This article was contributed by Diana Adjadj. If you’re reading this, you’ve already done your homework and know very well that storytelling has a great potential to improve customer engagement.  So let’s cut to the chase: not only storytelling is nice to have in your digital marketing strategy. It’s becoming a must for online businesses.  With so much content published these days, brands need to make personal and emotional connections with their intended audiences. This is a great wa...
Tags: Google, Design, Business Owners, Nike, Adidas, Cta, Pennsylvania, Storytelling, Nba, Virgin, Richard Branson, Qualcomm, Branson, Branding, Guest Articles, Stephen Curry


How to Make Your Office Space an Integral Part of the Brand

This article was contributed by Ashley Wilson. Does your office space relay the same message as your branding? It should! The most successful brands bring their branding message, values and goals to life right in their offices, and here’s why you should do it too. Branding is one of the most important aspects of any successful business . Whether you’re a large multinational, or just starting out, your brand is the first thing potential clients see. But, your brand is more than just a lo...
Tags: Google, Design, Office, Austin, Essex, Dublin, Costa, HubSpot, Branding, Joe, Guest Articles, Biggar, Ashley, Ashley Wilson, Nulo, Marc Mueller


6 Biggest Branding Mistakes Businesses Make on Their Websites

This is a guest article contributed by Tom Buckland. Branding is key for any business. Any successful company will tell you that strong branding is an essential element of attracting and maintaining the right audience. In our modern digital age, your business’ website is one of the main pillars of your communications strategy. As such, it is critical that you get the branding right across your website. However, this isn’t necessarily easy. Even successful organisations with the largest marketing...
Tags: Design, Ux, Branding, Guest Articles, Web Design & UX, Tom Buckland Branding


Build a Powerful Brand With These 13 Actionable Tips

This article was contributed by Nico Braille. Let’s face it, starting a new business is never the easiest of things, and more so if you’re in a competitive niche or industry. The late nights, huge financial demands, and all the sacrifices that go into it can feel overwhelming but is in most cases worth it in the end. A key part of the process is branding. Essentially, branding is a marketing practice in which a business creates unique elements like its voice, symbols, web design, and name to hel...
Tags: Apple, Design, Steve Jobs, Godaddy, Adidas, New York Times, Miami, Branding, Forbes, Guest Articles, Guest Article, Facebook Pinterest Instagram and Twitter, Mark Zuckerberg Bill Gates, Mango Matter Media, Coca Cola KFC Mercedes Benz, MyWebCompany


12 Steps to Make Awesome Video Content

This article was contibuted by Roman Daneghyan. We live in a fast-paced world. Everything around us is becoming more bold, vivid and dynamic. Videos are becoming more embedded in society- they are part of most people’s everyday lives. In fact, videos have become vital in today’s media industry. Whether it’s entertainment, news, advertisements or reality shows- videos are an integral part of the global media landscape. More and more, videos are on the rise, with over 50% of viewers watching their...
Tags: Google, Facebook, Video, Design, Wordpress, Marketing, Social Media, Guest Articles, YouTube Facebook, Carlos Perez, Blogging & Content Marketing, Despacito, Renderforest, Roman Daneghyan, SEO Social Media Marketing, Power Of Music Music


How to Rank for Local Search on Google – The Ultimate Guide

This article was contributed byRavi Sharma. Countless hours have gone in to the study of search algorithms by experts. It is an ever-evolving process that requires diligent training and practice. The best developers have built up a list of resources and techniques that have shown to work efficiently. Although, will the introduction of AI and machine learning, we may never know the true process used by Google to rank search results. We are starting to reach a point where the search engines will c...
Tags: Google, Design, La, New York City, Marketing, Los Angeles, Siri, Seo, Bank, Guest Articles, Ravi Sharma, Make Facebook SEO Friendly, Web Design & UX, Better SEO, Webomaze


12 Free Sources of Creativity For Logo & Brand Designers

This is a guest article contributed by Usman Raza. Creating a logo is easier said than done. No online marketing or advertising campaign can succeed without resting on a powerful logo to identify the brand. The creative designer has a rather difficult job of summarizing what the entire company represents in a tiny mark. To help with this job, searching for inspiration is a good place to start. See our list of the best logo design inspiration resources below. Also check out our 101+ top logo desi...
Tags: Facebook, Design, Creativity, Reddit, Branding, Logo Design, Guest Articles, Guest Article, Reddit Reddit, Twitter Twitter, YouTube YouTube, Instagram Twitter, Behance Behance, Usman Raza, Facebook Instagram Instagram, Dribbble Dribbble


How the Cloud Has Made File Sharing Easy for Freelancers

This article was contributed by Bridget Houlihan from Dropbox. Cloud-based platforms have enabled many creatives to expand and grow their businesses. While the term “the cloud” may evoke images of perfect white clouds that you can see out of your airplane window — the tech version is anything but fluff. This is a powerful network that has taken over the way that people keep in touch, do business, watch tv, , and photos. It has become a seamless way for people to feel even more connected — and h...
Tags: Design, Miscellaneous, Sharing, Dropbox, Ibm, Pittsburgh, Guest Articles, Guest Article, Bridget Houlihan


Can Design (Help) Save Your Business?

This article was contributed by Anthony Wood, the Global Managing Director of Shillington Education. It was the best of times, it was the worst of times. It was the age of cash flow, it was the age of negative receipts. It was the time of great celebration, it was the time of unparalleled stress. Running your own business is one of the most intense things you can do. There’s nothing more rewarding than running a great team and blowing past all your goals, whether it’s introducing a new technolog...
Tags: Business, Design, US, Dmi, Graphic Design, Crossfit, Mast Brothers, Guest Articles, Escher, Steelcase, Department of Commerce, Kelloggs, Anthony Wood, Design Management Institute, RXBAR, Apple Intuit Whirlpool


10 Content Distribution Tactics to Maximize Exposure in 2019

This article was contributed by Robert Katai. Marketing and advertising are two industries that depend almost exclusively on content. A blog post, a podcast episode, a social media post, and even a visual banner or a corner street billboard, they all depend on the quality and value of the content they deliver to the audience. While and distribution is important, we need to understand that it may not be enough. A study from Buzzsumo states, that receives 8 shares or less on social media. This...
Tags: Google, Design, Content Marketing, Cta, Atlantic, Qualcomm, Guest Articles, Buzzsumo, Guest Article, Robert Katai, Bannersnack, Blogging & Content Marketing, Facebook Group Newsletters Once, Content Marketing Institute Visuals


The Creative Differences Between an Office and a Coworking Space

This article was contributed by Kim Burmester, the Vice President of Sales & Marketing for ATLAS Workbase, a coworking and shared office space in Seattle. — Do you ever feel like those cubicle walls surrounding you are more than just a physical barrier? Do you ever think that if you were to get rid of them you’d feel a lot more free? Those walls act as much more than just separation from you and your coworkers, they can be mental blockers as well. I can speak from personal experience when I say ...
Tags: Freelancing, Design, California, Office, Seattle, Hemingway, Guest Articles, Guest Article, Hawthorne, Kim Burmester, Creative Differences Between an Office, Co Working Spaces Spark Energy


The Best Times for Sending Email Revealed

In this article, the team at AtomPark Software, will share with you their analysis of the expert opinions, existing examples, and tools that will help you to define the perfect day and time of sending email campaigns. Time is money, especially in email marketing. Are you sure you don’t waste yours? We don’t. At AtomPark Software, we don’t only develop mass email marketing solutions but also send newsletters to our subscribers, so the problem of mailing time is highly important for us too. That’s...
Tags: Facebook, Design, Email, Time, Marketing, Blogging, Guest Articles, Guest Article, Best Times, Yesware, Dan Zarella, Blogging & Content Marketing, AtomPark Software, MailerMailer, The Science of Marketing, Carney Digital Agency