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Key Tips For Getting Started On Your Artist Website

As you start to develop as an artist and achieve more success, it's a good idea to start thinking about your professional image. Once of the best ways to cultivate a good public face is through a website. Here we look at just how to go about that process. _________________________________ Guest post from Picket Media. This article first appeared on the TuneCore blog. Are you growing as a artist? It is a good time to cultivate a better professional image, and a well-designed website c...
Tags: D.I.Y, Marketing, Music Business, Guest Post


How To Take Responsibility For Archiving Your Music, Data

Recent news that the down on its luck social network Myspace fried a dozen years of media due to a server error should have artists and professionals alike scrambling to make sure they have a multitude of backups for their precious data. _______________________ Guest post by James Shotwell of  Haulix Artists and professionals alike need to back up their data. They should also have backups of their backs, and maybe even backups of those backups. News broke this week that MySpace,...
Tags: Music, Instagram, Guest Post, Twitter Facebook, James Shotwell, Haulix


The Awkward Truth Behind Skip Rates

With the ubiquity of music access and a lack of any need for patience, the term "skip-rate" has crept into the modern music industry lexicon, and some new data behind why and when consumers are skipping songs (and thereby not generating revenue for the artist) has many in the industry concerned. _______________________ Guest post by James Shotwell of Haulix Think you have a hit song on your new album? Better make it track one. When you have access to everything all the time with...
Tags: Music, Guest Post, Johnson, Rolling Stone, Barry, Alexander, Edwards, Hefner, Billie Eilish, LaMere, Paul Lamere, James Shotwell, Haulix, Danny Rukasin, YouTube Spotify Apple


Spotify Songwriter Town Hall Charm Offensive: Go Ahead, Make My Day [Op-Ed]

In an effort to combat some of the negative press it's been receiving over its efforts to keep down songwriter royalty rates, Spotify is planning to hold a series of "town halls" where songwriters can air their concerns, a tactic the streaming company tried in 2014, with less than ideal results. ________________________ Op-ed by Chris Castle of Music Tech Solutions If you’ve heard about the high turnover at Spotify, here’s the latest confirmation:  Someone at Spotify evidently thinks...
Tags: Spotify, Music, New York, Texas, Marketing, US, Los Angeles, Guest Post, Streaming, Nashville, Music Business, Soho House, Blake Morgan, Chris Castle, Publishing & Songwriting, Copyright Royalty Board First


United States: Guest Post – Some Good News From California For Companies With Self-Insured Retentions. - Reed Smith

We know that most of our clients, manufacturers of prescription medical products (for purposes of this post), if they have insurance at all
Tags: News, California, United States, Guest Post, Reed Smith


6 Event Marketing Tips From The Facebook Live Team

As with everything else that takes place live, Facebook Live moments can be an unpredictable beast, and using the tool successfully means being prepared for mishaps and pitfalls. Here we look at six essential tips from the from the Facebook Live team. _______________________________ Guest post by Ronnie Higgins of Eventbrite You’re backstage before the show when you see your headlining band horsing around. “This is a Facebook Live moment,” you think. You whip out your iPhone, queue u...
Tags: Facebook, Music, Diy, Marketing, Social Media, Music Industry, Guest Post, Indie, Musicians, New Orleans, Facebook Live, Music Business, Live & Touring, Musician, Mardi Gras, Facebook Page


5 Excellent Free Software Options For Creating Music At Home

The ubiquity (and quality) of available home recording software has dramatically lessened the cost of DIY recording, but with so many options available, it can be difficult to know exactly where to begin. Here, we breakdown five of the best. ____________________ Guest post by Evan Zwisler of Soundfly's Flypaper The prevalence and quality of home recording software available today has made recording music at home so much cheaper than it was 30 years ago. But still, for those of us ju...
Tags: Music, New York, Diy, California, Macbook, Brooklyn, Guest Post, Shanghai, Musicians, Recording, Garageband, Music Business, Music Tech, Musician, Tracktion, Giada


PledgeMusic Debacle Update [Iain Baker of Jesus Jones]

Iain Baker of Jesus Jones provides an update on his battle with troubled Pledge Music; a debacle which has grown into a full on financial crisis for both artists and fans, with no yet in sight. ___________________________ Guest post by Iain Baker from Music Technology Policy [We’re pleased to provide a platform for Iain Baker of Jesus Jones to update MTP readers on the slow motion train wreck called Pledge Music.  This has turned into a real financial crisis for artists and the...
Tags: Music, London, Guest Post, Pledge, MTP, Jesus Jones, Iain Baker


The Value Consistant Branding In Music

As an artist, cultivating and communicating and image to your fans is important for success, but just as important to that success is consistently maintaining said image, so that consumers know who you are and what it is that you create. ______________________________ Guest post by James Shotwell of Haulix Your music is your business. You might not rely on music to pay your bills, but I am willing to wager that a part of you hopes will one day provide for your needs. The fact yo...
Tags: Music, Diy, Marketing, Social Media, Guest Post, Musicians, Branding, Music Business, Musician, D.I.Y, Diy Musicians, James Shotwell


Pledge Music Debacle Update [Iain Baker of Jesus Jones]

Iain Baker of Jesus Jones provides an update on his battle with troubled Pledge Music; a debacle which has grown into a full on financial crisis for both artists and fans, with no yet in sight. ___________________________ Guest post by Iain Baker from Music Technology Policy [We’re pleased to provide a platform for Iain Baker of Jesus Jones to update MTP readers on the slow motion train wreck called Pledge Music.  This has turned into a real financial crisis for artists and the...
Tags: Music, London, Guest Post, Pledge, MTP, Jesus Jones, Iain Baker


The Art Of Spending Your Music Money (Part 2)

In part two of this five part series on how to effectively allocate money in the correct places in order to benefit your music career, we look at a visual framework for self-investment, and how artists can use it as a series of checks and balances when developing their business. ______________________________ Guest post from AWAL This is the second (for PT 1) of a five-part Decoded series in which we break down (1) a mental framework to help spend money in the right places and (2) ...
Tags: Music, Wikipedia, Marketing, Netflix, Guest Post, Kanye, Music Business, D.I.Y, Publishing & Songwriting, AWAL Weekly


A Formula For Viral Music Marketing [Jack Udell]

For anyone marketing in a social space, a viral hit is the holy grail, but coming up with a teachable formula which accurately quantifies and maximizes the possibility for viral success is no easy task. ___________________________ Guest post by music manager Jake Udell of Art of Manager How do you teach, quantify, and maximize the possibility for virality?  Here’s the best I’ve come up with… Degree of Virality  = The unique way(s) a artist, story, or activation is...
Tags: Music, Diy, Marketing, Social Media, Music Industry, Guest Post, Viral, Indie, Musicians, Music Business, Musician, Miles Evert, D.I.Y, Music Marketing, Jake Udell, Diy Musicians


7 Actionable Tips For Music Labels To Escalate Their Online Video Revenue

As the largest video sharing platform on the planet, YouTube represents a huge opportunity for artists and labels to spin the countless views on the site into profit. Here we look at seven tips for how music labels can up their video revenue game. _____________________________ Guest post by Scott Matthews YouTube is by far the largest video-sharing network in the world. The platform has almost two billion active users, with the numbers growing at a steady rate ever since YouTube...
Tags: Music, UK, Youtube, Guest Post, Scott, Scott Mathews, Scott Matthews YouTube, YouTube Advertising Advertising, YouTube It 's, John Bolden, Essay Writing Lab, Rushmyessay, YouTube Channel Membership, Conclusion YouTube, Edugeeksclub com and College


Copyright and A Defense Of 'Unfair' Competition [Neil Turkewitz]

In this article, Neil Turkewitz goes on the offensive against a recent piece by Mark A. Lemley and Mark P. McKenna titled "Unfair Disruption" in which the authors lambast copyright and its owners' inability to adjust to disruptive technology and innovation. ___________________________________ Guest post by Neil Turkewitz from Medium Okay, so I just finished reading “Unfair Disruption” by Mark A. Lemley and Mark P. McKenna. Wait, that’s not really accurate. I confess to finding it un...
Tags: Music, Supreme Court, Congress, Guest Post, McKenna, Mark Lemley, Grokster, Sony Betamax, Lemley, Jack Valenti, Metro Goldwyn Mayer Studios Inc, Neil Turkewitz, David Ladd, Mark A Lemley, Jane Ginsburg, Mark P McKenna


Discover the natural beauty of Ireland’s Wild Atlantic Way

Ireland’s Wild Atlantic Way is one of the longest defined coastal routes in the world, winding for 2,500km down the entire west coast of Ireland. A road trip in Ireland along the Wild Atlantic Way is a must for anyone who wants to explore the rugged, picturesque landscapes that make this region so special. Here are just some of the highlights from guest author Joe Shaw, who shares all that the Wild Atlantic Way has to offer. Source
Tags: Travel, Featured, Ireland, Guest Post, Road Trip, Misc, Wild Atlantic Way, Atlantic Way, UK & Europe, Joe Shaw


Winning B2B Results with Google Search Ads Audience Targeting

This is a guest post by Mary Hartman, Sr. Account Manager at Hanapin Marketing. A whole world of audience targeting is opening up to B2B marketers these days, from , to leveraging Facebook B2B Lookalike audiences . Among all the possible targeting methods, Google Ads audiences may seem a lesser choice. But for many marketers, layering affinity audiences or in-market audiences from Google with search keywords has become a great way to cultivate more qualified leads. Running B2B campai...
Tags: Google, Sem, Ppc, Cms, Guest Post, Philadelphia, Mary Hartman, Bing, Lead Generation, Ctr, Mary, Hanapin Marketing, Google Ads, Pubcon Florida, Facebook B2B Lookalike


Guide To Selling Merch, Music At Shows Without Being ‘Sales-y’

Being a talented musician doesn't necessarily mean that you're also an amazing salesperson, and a lot of artists struggle with how to effectively sell their merchandise without the slimey sales-y feeling that comes from pushing merch on fans. ______________________________ Guest post by Bree Noble of Soundfly's Flypaper When it comes to selling merch and music at live shows, it’s not uncommon for musicians to feel uncomfortable and out of their element. This unsettling feeling usual...
Tags: Music, Marketing, Guest Post, Musicians, Merch, Merchandise, Music Business, Live & Touring, Musician, Soundfly, Bree, D.I.Y, Bree Noble, Bree Noble of Soundfly, Women of Substance Radio


Black Box Income Most Musicians Don’t Even Know About

Some of the most common advice given to indie artists is to populate their metadata. In the streaming age in particular, telling organizations who you are and how to get ahold of you is key to your getting paid. Still, many artists' failure to do this has resulted in pools of undistributed "black box income." Luckily, new provisions in the MMA could help to finally get this unclaimed income into the pockets of deserving artists. ____________________________ Guest post by Bobby Owsinski ...
Tags: Music, Guest Post, MMA, Copyright Office, Bobby Owsinski, Unclaimed Royalties Oversight Committee


Spotify’s New Hulu Bundle Could Hurt Musicians - Here's Why

In a new move towards bundling, Spotify made waves this week in announcing that Spotify Premium will also include a subscription to the ad-supported tier of Hulu. Spotify, however, already in the doghouse for opposing higher royalty rights for artists, could be further harming artists with its new package deal. __________________________ Guest post by James Shotwell of Haulix Following an appeal to stop mechanical royalty rates from rising, Spotify’s latest bundle threatens to take...
Tags: Google, Spotify, Music, Guest Post, North America, Hulu, Spotify Premium, National Music Publishers Association, Spotify Spotify, New Hulu, David Israelite, Amazon Pandora, James Shotwell, Amazon Spotify Pandora


Decoded: The Smart Way To Spend Your Music Money (Pt. 1)

In part one of five part series on how to effectively allocate money in the correct places in order to benefit your music career, we hear four pieces of advice from industry experts on when and where to put your money, and the dangers of investing in the both your cash and your time in the wrong place. _________________________________ Guest post from AWAL This is the first of a five-part Decoded series in which we break down (1) a mental framework to help spend money in the right ...
Tags: Music, Los Angeles, Guest Post, Detroit, Don, Alex Gardner, AWAL Weekly, AWAL Recordings, Garret Koehler, Brittny Flint, Product Management Partner Marketing


Supreme Court Tells Songwriters: “You’ll Have to Wait”

In a further bit of bad news for music creators, the Supreme Court recently ruled that artists who are victims of copyright infringement must wait, in some cases for as long as seven months, before they are able to file they are able to file a lawsuit. _______________________________ Guest post by Stephen Carlisle of NOVA Southeastern University Consider this problem. You’ve just finished recording your latest batch of songs. The very same day they are released, you go online and ...
Tags: Music, Supreme Court, Congress, United States, Guest Post, Ginsberg, Copyright Office, U S Supreme Court, Ninth Circuit, Stephen Carlisle, Eleventh Circuit, Time for Congress, Protection of Literary and Artistic Works Paris, Protection of Literary and Artistic Works, Fourth Estate Public Benefit Corp, Wall Street Com LLC


Music Industry's Revenue Growth Continues, But There Are Warning Signs

New numbers released by the RIAA show that recorded music revenues have continued to grow over the past year, reaching an uptick of 13% overall. This is good news for an industry which was struggling to stay afloat not long ago, but also carries with it some warning signs, and questions about the future. __________________________ Guest post by Bill Rosenblatt. This article originally appeared on Forbes The RIAA released its  this week. The numbers for 2018 show that the indu...
Tags: Apple, Spotify, Music, Diy, Music Industry, Guest Post, Indie, Musicians, Riaa, Music Business, Music Tech, Major Labels, Musician, IFPI, Bill Rosenblatt, GiantSteps Media Technology Strategies


#HowWeListen: Amber Horsburgh/Deep Cuts [INTERVIEW]

In their interview series "How We Listen" Byta sits to to chat with artists and other music industry professionals about their listening habits, and how they discover music both new and old. In this edition, they speak with Amber Horsburgh, who works as marketing consultant for a number of major artists. _____________________________ Guest post from Byta How We Listen is an interview series where Byta interviews artists, their teams, and everyone else working in music about how the...
Tags: Spotify, Music, Africa, Guest Post, SVP, Los Angeles USA, Middle East Eastern Europe, Tommy Cash, Horsburgh, Byta, Samsung Sonos Google, CD Cassette Digital Streaming Service, Cameron Schaeferwho


Tracklib: A Valuable Tool For Producers

Sampling is a huge part of producing music in the modern era, but clearing records in order to do so legally can be a pricey and drawn out process. Thankfully, the good people at Tracklib have now become the first record store to streamline the digital sampling process - a game changer for music producers. __________________________ Guest post by music manager Jake Udell from his blog, Art of Manager Tracklib is the world’s first record store with songs for sampling. Sampling has ...
Tags: Music, Kanye West, Guest Post, Jake Udell, DistroKid, Tracklib


How to plan your Ideal Trip to North India

This is a guest post by Rebecca Siggers. Vacations coming up? Want to explore the incredible sights of India? Then why not consider a visit to the North of India! From the foothills of the Himalayas, sacred pilgrimage sights, famous cities, and – of course – the delicious food, the northern region of India is a cultural spectacular. Which states make up North India? While you may not have heard of many of the States that make up North India – Rajasthan, Delhi, Uttar Pradesh, Himachal ...
Tags: Travel, Facebook, Asia, India, Rebecca, Guest Post, Himalayas, Delhi, Mumbai, Lonely Planet, Destinations, Diwali, Jaipur, Rajasthan, Intrepid Travel, Shooting Star


New Report Reveals Why Piracy Persists In The Streaming Era

Given the ubiquity of available content and ease of access which many of us now have to music and video in 2019, analysts had predicted that the streaming age would all but eradicate piracy. This hasn't quite panned out however, according to a new study out of New Zealand, although not for the reasons you might think. _______________________________ Guest post by James Shotwell of Haulix Piracy was supposed to end with the dawn of streaming. Entertainment analysts predicted that hav...
Tags: Amazon, Spotify, Music, Disney, Netflix, United States, Guest Post, New Zealand, Hulu, Hamilton, Vocus Group, James Shotwell, Haulix, Vocus Group NZ, Taryn Hamilton, Haulix Piracy


5 Tricks For Writing YouTube Descriptions To Improve Your Video Rank

Frequently neglected, YouTube's description boxes can often be an extremely valuable tool for video marketing and, with a little clever composition, can rocket your video to the top of people's searches. Here we break down how to make it happen. ____________________________ Guest post by Chloe Bennet for TuneCore YouTube video description boxes are an often-forgotten element of video marketing, but they can be very valuable. They’re like the third-string quarterback who rides the ben...
Tags: Google, Music, Youtube, Marketing, Guest Post, Music Business, LSI, Chloe Bennet, D.I.Y, YouTube & Video, Essayroo, Boomessays, TuneCore YouTube, Alvin Jung, Catherine Maurice


Video’s Rise Can Lift Music's Fortunes, But Only If Music Clearance Catches Up Technologically

As the availability of content continues to balloon and the streaming technology on which it's accessed continues to advance, the process of clearing music for picture remains stuck in the year 1989, even as the demand for synced, pre-recorded music is ever-increasing. _______________________________ Guest post by Scott Freiman, CEO of Qwire With the technological transformation of video delivery thanks to streaming, you’d imagine that the entire world of film, TV, and video product...
Tags: Music, Guest Post, Music Business, Music Tech, Scott Freiman, Publishing & Songwriting, YouTube & Video, Qwire


5 Tricks For Writing YoutTube Descriptions To Improve Your Video Rank

Frequently neglected, YouTube's description boxes can often be an extremely valuable tool for video marketing and, with a little clever composition, can rocket your video to the top of people's searches. Here we break down how to make it happen. ____________________________ Guest post by Chloe Bennet for TuneCore YouTube video description boxes are an often-forgotten element of video marketing, but they can be very valuable. They’re like the third-string quarterback who rides the ben...
Tags: Google, Music, Youtube, Marketing, Guest Post, Music Business, LSI, Chloe Bennet, D.I.Y, YouTube & Video, Essayroo, Boomessays, TuneCore YouTube, Alvin Jung, Catherine Maurice


Yes Theory & Seeking Discomfort: What's Your Jump?

Here Jake Udell explores the marketing/self improvement phenomenon of Yes Theory, a group of content creators focused on showing celebrities and others working to live their fullest life by stepping out of their comfort zone. _____________________________ Guest post by music manager Jake Udell from his blog, Art of Manager   The best things in life are on the other side of your comfort zone. This is the motto of Yes Theory. You may have heard of them… Or maybe not....
Tags: Google, Music, La, Marketing, Guest Post, Justin Bieber, Musicians, Will Smith, Will, Music Business, Bieber, D.I.Y, Jake Udell, YouTube & Video, Yes Theory, Music Manager