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Top 6 Publishing Trends You Need to Know in 2020

It’s an understatement to say that the last decade has been transformational on many levels. The vast realm of digital media has been the most heavily affected in the last ten years or so. Among the various trends that have developed and are currently just getting started, is the rise of self-publishing. Backed by digital platforms and emerging technologies, this trend has allowed many to realize and then materialize their authorial dreams. With 40% growth boosting the popularity of self-publish...
Tags: Amazon, Business, Startup, Right Now, Rob Davis, Gustavo Frazao Shutterstock


Why Adding a Call-to-Action (CTA) in Blogs Is a Game-Changing Strategy

Adding a call-to-action (CTA) on your blog seems like an easy feat, but it’s not. Moreover, not many people use a CTA on their blogs, to begin with. This is a big mistake that should be avoided at all costs. Adding a CTA to a blog can increase the sense of immediacy and urgency about the subject. The blog can become much more effective if the CTA is phrased right. Here is all you need to know about adding call-to-action in your blogs. CTAs Help with Monetizing Traffic Blogging is one of the mo...
Tags: Business, Digital, Sales & Marketing, Cta, Akira Kurosawa, Right Now, Dave Brown, Gustavo Frazao Shutterstock, CTAs Boost Digital Advertising


Small Businesses Beware: Why the Adversary Values Your Data

It may surprise you to learn that small businesses are just as attractive to cyber-attackers as larger enterprises, if not more so. In the past, the prevailing thinking was small and medium businesses (SMBs) were unlikely targets. After all, why would a cybercriminal focus on a company with less data when they could attack a bigger organization with a much larger trove of data (and, in turn, much larger potential for financial gain)? The answer is simple: SMBs are low-hanging fruit. And even mor...
Tags: Business, Technology, Accenture, Right Now, National Cyber Security Alliance, Los Altos, Claire, Gustavo Frazao Shutterstock, Consider Facebook, Claire Umeda


World's most instagrammed forests

About a third of the world’s landmass is covered in forest. And in addition to providing important stuff like the oxygen we breathe and habitats for wild animals, they also make for some downright jaw-dropping photographs. From the towering redwoods of California to the cloud forests of Costa Rica, the trees covering our planet can be our most beautiful sites when captured correctly. We took a look at Taxi2airport.com’s study of the 15 most-Instagrammed forests in the world and found some of ...
Tags: Travel, Amazon, Europe, Mirror Lake, England, Instagram, California, Washington, China, US, Colombia, Atlantic, Poland, Brazil, Nottingham, Newfoundland


A Look at 4 Common PPC Advertising Mistakes Small Businesses Make

When it comes to search advertising, pay-per-click (PPC) ads lead the way. Unfortunately, a lot of small businesses are wasting money on PPC ads – not because they don’t work, but because they’re using them in the wrong ways. Stop Making These 4 Mistakes Successful business leader John Wanamaker once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” For years, advertisers struggled with understanding which of their advertising efforts were produci...
Tags: Google, Business, Sales & Marketing, Ppc, Right Now, John Wanamaker, KPI, Renton WA, Jenna Cyprus, Gustavo Frazao Shutterstock, Common PPC, Display PPC, Ally Sabrowsky, PPC Ad Strategy PPC, Twitter PPC


10 Great Tips to Get More Out of Your CRM System

By Jacob Martin By now, most businesses have experienced the benefits of a CRM system – better customer relationships, enhanced marketing results, improved productivity across the organization, to name a few. But for many companies, extracting the maximum value from their CRM solution is still challenging. Nearly 30% of all customer relationship management projects fail, according to a CIO report . So why Rely of a CRM System? From increased customer retention to marketing ROI and pro...
Tags: Business, Linkedin, Sales & Marketing, Right Now, Jacob Martin, Gustavo Frazao Shutterstock, Jacob Martin By, Skyvia


Wildlife conservation wins in 2018

Despite the fact that human populations are rising along with global temperatures, political leaders seem opposed to policies that keep our shared resources intact, and the mass pollution of our planet seems to be ever-increasing, there’s hope. In 2018, wildlife won in more ways than one and every little victory must be celebrated. From dedicated conservationists to passionate volunteers, those who heed the call of the wild ensure future generations of the planet’s biodiversity for every pers...
Tags: Travel, Amazon, Japan, Australia, Earth, Colombia, Pennsylvania, United States, Wildlife, Hawaii, New Jersey, New Zealand, Brazil, Kenya, Chanel, Wellington


3 Tax Issues No One Tells You About as an Independent Contractor

The gig economy is exploding, but the ease of on-demand jobs has many overlooking a key factor: taxes. Use these tips to avoid future tax-related headaches. By Dave Allen Work from home. Set your own hours. Be your own boss. Augment the income from your full-time position. There are a ton of reasons to get involved in the gig economy , and even more reasons to love it. Unfortunately, that means it’s also very easy to get swept up in the hype. To dive headfirst into a career as a free...
Tags: Business, Money, Netflix, United States, Misc, Right Now, Dave Allen, Gustavo Frazao Shutterstock


Small Business Saturday is Coming, Best Tech Deals, Update on the New Tax Law and Other Things Entrepreneurs Need to Know

17 Things Small Business Owners Need to Know By Rieva Lesonsky   1—Understanding Shopping Cart Abandonment Want to reclaim the customers who have abandoned their shopping carts? Campaigner explains how to do just that in the infographic below.   2— Shop Small/Small Business Saturday American Express recently revealed its lineup of community programs for the 9th annual Small Business Saturday, which takes place November 24. Small Business Saturday encourages people to shop at independently-o...
Tags: Facebook, Business, Ingrid Michaelson, Instagram, Microsoft, Etsy, Boston, New York City, America, Social Media, Davos, Netflix, American Express, Dell, Alienware, Intuit


How to Name Your Startup

There is a lot in the name of your business. It speaks about who you are and what is unique about what you are doing. By David Koller People generally associate the company’s name with an image. That is why naming your startup is one of the first essential steps when it comes to bringing your business vision to life. It’s not an easy task as it may seem. Not only do you need to truly be creative and come up with a name that resonates with your audience, you must also be careful about the fact th...
Tags: Business, Godaddy, Management, Right Now, Browse Wikipedia, David Koller, Facebook Dropbox Google, Digital Marketing @DavidtheKoller Sign, Gustavo Frazao Shutterstock