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Top Gen Z strategists reveal what every company gets wrong when trying to appeal to the TikTok generation

The oldest members of the Gen Z generation are turning 23 this year. We Are / Getty Images Gen Z-led consulting firms are on the rise as the rising generation is set to surpass millennials in income in the next decade.  One of the biggest misconceptions companies have is that they can market toward Gen Zers and millennials in the same way. Larry Milstein, cofounder of the Gen Z consulting firm PRZM, said companies need to get comfortable with the imperfect, as many Gen Zers aren't worried...
Tags: Google, Verizon, Facebook, New York, London, Boston, Trends, Harvard, Harvard University, Nbcuniversal, Lucy, Grey, Forbes, McDonald, ATHENS Greece, New York Chicago


SCOTT GALLOWAY: Higher education needs an overhaul. Here are 9 changes that need to happen to make college worth it again.

An increasingly ugly secret of campus life is that a mix of helicopter parenting and social media has rendered many 18-year-olds unfit for college, writes Scott Galloway. Scott Galloway is a bestselling author, entrepreneur, and professor of marketing at NYU Stern. The following is an excerpt from his new book, "POST CORONA: From Crisis to Opportunity." In it, he explains how the pandemic has catalyzed a question American households have been afraid to ask: Is the traditional college exp...
Tags: Apple, Google, Amazon, Germany, Elizabeth Warren, US, America, Trends, Bank Of America, Netflix, Harvard, Yale, New York Times, Shanghai, Dubai, General Assembly


61. Kellogg v. Kellogg

Crystal Cox/Business Insider John Harvey Kellogg was a famous American physician. His brother Will was an ingenious businessman. Together, they invented flaked cereal and revolutionized American breakfast. But John Harvey and Will were bitter rivals, and they waged war over the very food that made them famous. So which Kellogg is the one whose name we remember today?  Listen on: Apple Podcasts  |  Stitcher  |  Spotify  | and more.Produced by Sarah Wyman and Julia Press, with Charlie Her...
Tags: Facebook, Post, Florida, England, New York, Supreme Court, America, Trends, Chicago, Netflix, Harvard, United States, South America, Michigan, John, Muhammad Ali


Misunderstanding the Job

Jeffrey Sachs is an extremely well-educated dude. Undergrad and grad school at Harvard, faculty gigs at Harvard and Columbia, lots of big-brain consulting work with NGO's and various foreign governments; he's obviously not dumb. Which is what makes this recent opinion piece of his at CNN a head-scratcher: "When it ruled this week against New York state's decision to limit religious gatherings in a few high-incidence parts of New York City, the court proved the dangers of scientifically illitera...
Tags: Politics, New York, News, Guns, Supreme Court, New York City, Indiana, Cnn, Harvard, Hasbro, Columbia, Tam, Jeffrey Sachs, Ignorance is no excuse for a law


Scientists use large-scale method to study genes associated with autism spectrum disorder

Scientists at Harvard University, the Broad Institute of MIT and Harvard, and MIT have developed a technology to investigate the function of many different genres in many different cell types at once, in a living organism.
Tags: Health, Mit, Harvard, Harvard University the Broad Institute of MIT


These are the best e-learning platforms for free or cheap online classes, whether you want to switch careers or pick up a new hobby

When you buy through our links, we may earn money from our affiliate partners. Learn more. Learning new skills online is often far more convenient and inexpensive than traditional degree program.Online learners tend to appreciate controlling their own pace, paying a lower fee, and in some cases, having access to the course materials for life.Below are six of the best and most popular affordable options for online learning, including Udemy, Coursera, and .See more: Everything you need to know ab...
Tags: Trends, Mit, Harvard, Harvard University, Yale, Ibm, Serena Williams, Coursera, Mooc, Udemy, Skillshare, Mara Leighton, Coursera Coursera Facebook Browse Coursera, Stanford Penn Johns Hopkins Duke Columbia, Berkeley MIT, Valuation Skillshare Skillshare


Top economists and 2 former 2020 presidential candidates are backing a 'vaccine stimulus' that would pay people at least $1,000 to get COVID-19 shots

Some economists are proposing paying people a sum of money to get vaccinated. Samantha Lee/Business Insider Millions of Americans may be able to get a coronavirus vaccine before the end of the year, but a substantial portion of the public remains reluctant to get one. Several top economists and two former 2020 presidential candidates are pitching a novel idea: Pay people $1,000 or more to get the vaccine. Andrew Yang expressed support for the plan after Business Insider published this stor...
Tags: Congress, US, Barack Obama, Trends, Bloomberg, Harvard, Bill Clinton, Ubs, Fda, Donald Trump, John Delaney, George W Bush, Brookings Institution, Business Insider, New York University, Gallup


Stacked-Up Book Thoughts; Or What I Read in November

Can it be? This year is almost over, and most of us can't wait to say good-bye to 2020 and hello to new possibilities and a happier new year. November turned out to be a kind of bust of a reading month. The first week was taken up with election news and the last week with Thanksgiving. In between I read and listened to small batch of meh books. Well, some months are like that, I guess. I'm still in the middle of three books: one is a book of essays, one is nonficiton, and the other is a thrille...
Tags: Books, Florida, UK, Hollywood, America, Harvard, Brooklyn, Maine, Tasmania, Harmony, Harper, Cooper, Sandy, Ari, Kieran, Andrzej Sapkowski


Former Zappos CEO Tony Hsieh was remembered as a 'gentle soul' by his colleagues and acquaintances

Tony Hsieh. Andy Cross / The Denver Post via Getty Images Colleagues of Tony Hsieh have paid tribute to the popular entrepreneur, who has died aged 46. Former Zappos executive Alfred Lin remembered Hsieh as a "gentle soul," and said: "We'll remember Tony for that and the happiness he brought to so many people." The pair first worked together when they cofounded LinkExchange, which they sold to Microsoft for $265 million.  Other colleagues and acquaintances who shared memories of Hsieh incl...
Tags: Amazon, Microsoft, California, Los Angeles, Trends, Harvard, Silicon Valley, Nevada, Zappos, Alfred Lin, Gary Vaynerchuk, Tony, Sebastian, HUNTINGTON, Denver Post, Tony Hsieh


Ex-Zappos CEO Tony Hsieh has died at 46. Here's how the iconic entrepreneur went from selling pizzas from his Harvard dorm to leading the shoe company he sold to Amazon for $1.2 billion

FilmMagic/Getty Images Zappos CEO Tony Hsieh has died at the age of 46.  Hsieh, a Harvard grad, went from selling pizza out of his dorm room to establishing himself as an eccentric and well-liked entrepreneur.  In his first year at the company, Zappos went from almost nothing in sales to $1.6 million.  Hsieh moved Zappos headquarters to Las Vegas, Nevada, and began an initiative to make the city another Silicon Valley. He announced in August he was retiring after more than 20 years at the...
Tags: Amazon, News, Microsoft, Washington Post, Careers, San Francisco, Trends, Strategy, E-commerce, Features, Getty Images, Harvard, Connecticut, Retail, Silicon Valley, Las Vegas


Let's pay people at least $1,000 to get a COVID-19 vaccine, some top economists and a former 2020 presidential candidate say

Some economists are proposing paying people a sum of money to get vaccinated. Samantha Lee/Business Insider Millions of Americans may be able to get a coronavirus vaccine before the end of the year. But a substantial portion of the public remains reluctant to get one. Several top economists and a former 2020 presidential candidate are pitching a novel idea: Pay people $1,000 or more to get the vaccine. Business Insider recently surveyed six economists spanning the political spectrum to col...
Tags: Congress, Washington Post, US, Barack Obama, Trends, Bloomberg, Harvard, Bill Clinton, Ubs, Fda, Donald Trump, John Delaney, George W Bush, Brookings Institution, Business Insider, New York University


Rotwelsch.

Corinna da Fonseca-Wollheim (great name) has a NY Times review of Martin Puchner’s The Language of Thieves: My Family’s Obsession with a Secret Code the Nazis Tried to Eliminate, which begins: When Martin Puchner was growing up in a rowhouse in Nuremberg in the early 1970s, strangers would show up at the door asking for food. His mother served them water and sandwiches, standing in the doorway while the visitors made conversation in a language the boy could not understand, even though the words ...
Tags: Uncategorized, Harvard, Linguistics, Nuremberg, Central Europe, Ny Times, Corinna da Fonseca Wollheim, Welsch, Puchner, Martin Puchner, Rotwelsch


Legendary Harvard psychologist Dan Gilbert outlines 8 money principles will bring you the most happiness for your dollar

Shopping: It'll bring you happiness. Getty Images Money buys happiness, says Harvard psychologist Dan Gilbert, if you spend it right. As in: Avoid big purchases that you'll just get used to and fail to appreciate. And imagine what it will be like to live with a purchase after you but it. Spend well, and you'll quite likely make yourself happier. Visit Business Insider's homepage for more stories. Money can't buy happiness."This sentiment is lovely, popular, and almost certainly wron...
Tags: Psychology, Personal Finance, Science, Money, Happiness, Success, Trends, Research, Earth, Harvard, Spending, George Clooney, University Of Virginia, Tesla Roadster, Dan Gilbert, University of British Columbia


Using Covid to Progress Your Firm

Austrian economist Joseph Schumpeter developed the theory of creative destruction to describe how something good, and even much needed, can come out of a tragedy. The theory suggests that some businesses must die and paradigms must be “swept away” in order to make room for new ones that will better survive the future. This is a concept found in nature. For example, we know that left to their own devices, forests will burn down from time to time to clean out the forest floor and force a renewal. ...
Tags: Law, US, Harvard, Canada, Partners, Economist, Legal Marketing, Cbc, Cirque Du Soleil, Associates, Joseph Schumpeter, Reitman, Practice Of Law, Heenan Blaikie, Don Pittis, Aldo David


HOW TO GROW ABELIA GRAEBNERIANA

How to grow Abelia graebneriana Abelia graebneriana is a rarely seen hardy, deciduous species from within the genus, and discovered in 1910* for western science by the well known plant hunter  Ernest Wilson (1876 – 1930). Native to Central China, its species name is in honour of Carl Otto Robert Peter Paul Graebner (1871-1933), a German German botanist and curator (1904) at the botanical gardens, Berlin. However before we get into how to grow Abelia graebneriana there is a little bit more...
Tags: Gardening, China, Berlin, Harvard, Arnold, Central China, Simon Eade, Abelia, Augustine Henry, Ernest Wilson, Carl Otto Robert Peter Paul Graebner, Alfred Rehder, Smithsonian Institution s Department of Botany, Hupeh China


John Fetterman, Pennsylvania's lieutenant governor and a rising star in the Democratic Party, isn't a progressive. He says he's just being honest.

John Fetterman at the Carrie Furnaces, a former steel mill near Braddock, Pennsylvania, that's now open for tours. Marketing the history of the steel culture to outsiders was part of the former mayor's plan to revive the area. Michael S. Williamson/The Washington Post via Getty Images John Fetterman, the former mayor of Braddock, was elected lieutenant governor of Pennsylvania in 2018, beating out better funded opponents. Fetterman has taken an oft-overlooked post and made it his b...
Tags: Feature, Politics, Texas, Interview, Washington Post, White House, New York City, Sports, America, Barack Obama, Trends, Economy, Harvard, Pennsylvania, United States, Steelers


Rock-star programmer: Rivers Cuomo finds meaning in coding

“Hi, I’m Rivers from the band, Weezer,” Rivers Cuomo says with a slight smile and a wave. He turns away from the camera for a bit, before launching into his best infomercial pitch. “Imagine you’re on tour, and you’re sitting in your dressing room or your tour bus. You’re backstage. You have stage fright, you’re stressing out. You’re pacing back and forth. And then on top of that, your tour manager is constantly calling you, asking you logistical questions.” As far as internet pitch videos go, it...
Tags: Google, Python, Apps, Spacex, Microsoft, Entertainment, Tech, Paypal, Harvard, Demos, Cuomo, Weezer, Rivers Cuomo, Igor Stravinsky, Pixies, Pinkerton


Rockstar programmer: Rivers Cuomo finds meaning in coding

“Hi, I’m Rivers from the band, Weezer,” Rivers Cuomo says with a slight smile and a wave. He turns away from the camera for a bit, before launching into his best infomercial pitch. “Imagine you’re on tour, and you’re sitting in your dressing room or your tour bus. You’re backstage. You have stage fright, you’re stressing out. You’re pacing back and forth. And then on top of that, your tour manager is constantly calling you, asking you logistical questions.” As far as internet pitch videos go, it...
Tags: Google, Python, Apps, Spacex, Microsoft, Entertainment, Tech, Paypal, Harvard, Demos, Cuomo, Weezer, Rivers Cuomo, Igor Stravinsky, Pixies, Pinkerton


Why this Harvard doctor is optimistic about US overcoming COVID-19 despite 'epidemic of mistrust'

Paul Farmer has seen the effect of Haiti's earthquake, Rwanda's genocide and West Africa's Ebola outbreak. They show how the US could handle COVID.         [Author: USA TODAY]
Tags: Usa, News, US, Harvard, West Africa, Usa Today, Haiti, Rwanda, Paul Farmer


An ionic forcefield for nanoparticles

Nanoparticles are promising drug delivery tools but they struggle to get past the immune system's first line of defense: proteins in the blood serum that tag potential invaders. Now, Harvard researchers have developed an ionic forcefield that prevents proteins from binding to and tagging nanoparticles. In mouse experiments, nanoparticles coated with the ionic liquid survived significantly longer in the body than uncoated particles.
Tags: Science, Harvard


LA County supervisors bid farewell to Mark Ridley-Thomas

The Los Angeles County Board of Supervisors marked the end of an era on Tuesday, Nov. 24, as Mark Ridley-Thomas attended his last meeting before moving to his new seat on the Los Angeles City Council. The board voted to name an entrance plaza at the new Commons Project at the Natural History Museum, which sits in the 2nd District Ridley-Thomas represents, in his name. Supervisor Kathryn Barger told Ridley-Thomas the naming marked “the immeasurable contributions that you’ve made to arts and cultu...
Tags: News, Government, Uncategorized, Los Angeles, Barack Obama, Sport, Park, Harvard, Soccer, Margaret Thatcher, Community, Johnson, Martin Luther King Jr, Los Angeles City Council, Lakers, Don


The Eden Project Built a Rainforest Ecosystem Inside Buckminster Fuller-Inspired Geodesic Domes

https://www.youtube.com/watch?v=MWr67v620kY Buckminster Fuller had a difficult time as an inventor in his early years. “Having been expelled from Harvard for irresponsible conduct,” notes The Guardian, “he struggled to find a job and provide a living for his young family in his early 30s.” Despite later successes, and a later reputation as legendary as Nikola Tesla’s, he was often, like Tesla, seen by critics as a utopian visionary, whose visions were too impractical to really change the...
Tags: Google, Europe, Design, Technology, College, Life, Environment, America, Tesla, Creativity, Harvard, Nikola Tesla, Hyde Park, Eden Project, Facebook Twitter, Alexandra


Asian Americans and the dawn of a new, national civil rights movement

Proposition 16, the identitarian measure aimed at reviving race-based affirmative action in California, was crushed on the November ballot by 57.2 percent of voters (over 9.4 million votes). The fashionable bandwagon of California’s political establishment, corporate interests and societal elites behind Prop. 16 paled in comparison to a people-centered opposition anchored on good morals and a reverberating message of equality under the law. As someone with the honor to have worked on the No on 1...
Tags: California, Opinion, New York City, Sacramento, America, Sport, David, Harvard, Soccer, Biden, Cupertino, Ucla, Gallup, Golden State, Hartford Connecticut, Tom Campbell


Former Sequoia Partner Amy Sun has already raised millions for her stealthy startup

Former Sequoia partner Amy Sun, who left the famed venture capital firm just months ago, has already raised $3.8 million for her new startup, Daylight Labs, SEC filings show. Daylight Labs will be creating a solution to help gig economy workers make more money, Sun hints to TechCrunch. Still in the early product development stages, the startup began during the pandemic when Sun noticed how many industries were “completely decimated” by the crisis. “How can you leverage technology to create new w...
Tags: Fundings & Exits, Startups, TC, Facebook, Lyft, Uber, Microsoft, California, Tech, Austin, Harvard, Sun, SEC, Sequoia Capital, Sequoia, Facebook Stories


How to say no at work without feeling guilty or damaging your reputation

It's possible to have strong boundaries without hurting other people. Hinterhaus Productions/Stone/Getty Melody Wilding is an executive coach who helps people navigate their careers confidently and find lasting work-life balance. Saying no in the workplace is an important skill to have, especially when it comes to protecting your time and energy.  Wilding recommends being upfront from the beginning about whether or not you can help as soon as a coworker asks for a favor. A "positive no...
Tags: Trends, Harvard, Don, William Ury, Wilding, Melody Wilding, Hinterhaus Productions Stone Getty Melody Wilding


Billionaire investor and Virgin Galactic chairman, Chamath Palihapitiya, discussed Bitcoin, climate change, and Silicon Valley in a recent interview. Here are the 8 best quotes

Mike Windle/Getty Images for Vanity Fair Investor Chamath Palihapitiya spoke about Bitcoin, climate change, and Silicon Valley's culture of embracing failure in a RealVision interview released on Friday.The Virgin Galactic chairman and Social Capital CEO also tackled topics such as social media, elite colleges, and virtual education.Scroll down for his eight best quotes from the interview.Visit Business Insider's homepage for more stories.Billionaire investor Chamath Palihapitiya discus...
Tags: Kim Kardashian, Stanford, Trends, Harvard, Virgin Galactic, Silicon Valley, Chamath Palihapitiya, Mike Windle Getty, Social Capital, Charli D Amelio, Theron Mohamed


Rapid testing 75% of a city every 3 days could 'drive the epidemic toward extinction' within 6 weeks, a new study claims

Rapid COVID-19 tests are administered at Barnett Park in Orlando, Florida on Monday, Nov. 16, 2020. Stephen M. Dowell/Orlando Sentinel/Tribune News Service via Getty Images Mass and frequent rapid testing for COVID-19 could make a large dent in the pandemic within six weeks, a new study claims. "Our big picture finding is that, when it comes to public health, it's better to have a less sensitive test with results today than a more sensitive test with results tomorrow," said Daniel Larremor...
Tags: Science, Study, US, Trends, Public Health, Harvard, Charles Davis, Stephen, Orlando Florida, CU Boulder, MICHAEL MINA, Harvard TH Chan School of Public Health, Colorado University Boulder, Coronavirus, Dowell Orlando Sentinel Tribune News Service, COVID-19


How the coronavirus vaccine development compares to other shots in history

The invention of the bifurcated needle allowed more efficient vaccine delivery. Carol Smiljan/NurPhoto via Getty Images Vaccine research and development has improved massively throughout history. Nearly 200 years passed between the creation of the first successful vaccine and the eventual eradication of smallpox. The influenza virus was isolated in a lab in 1933, and the first flu vaccine wasn't licensed until 1945. Coronavirus vaccine research began just a few months after the first case ...
Tags: Japan, New York, Science, London, Australia, Cdc, Germany, Boston, Africa, US, Trends, Merck, History, Harvard, Healthcare, MMR


Meet Noah Harris, the first Black man Harvard's student body elected as council president

Growing up in Mississippi, Noah Harris didn't picture himself going to Harvard. He said, "I just didn't even know that it was it was an option."         [Author: Hattiesburg American]
Tags: News, Mississippi, Harvard, Hattiesburg, Noah Harris, Hattiesburg American


10 online environmental courses and books that will help you understand climate change better — most are free or free to audit

When you buy through our links, we may earn money from our affiliate partners. Learn more. iStock; Gilbert Espinoza/Business Insider Climate change is an unprecedented global emergency, but for people who want to help, it can sometimes be hard to know where to start. That's why gaining a deeper knowledge of the environment and how climate change works can guide you towards efforts that make a difference.Below are 10 online courses and books to help you understand the science behind globa...
Tags: Trends, Earth, Harvard, University Of Leeds, University of Leicester, Smithsonian Institution, Eric Holthaus, David Archer, TATIANA SCHLOSSBERG, Will McCallum, Holthaus, Gilbert Espinoza, Harvard Yale the University of Leeds, Health Effects of Climate Change, Ocean and Environmental Change, Individual Community