Posts filtered by tags: Haulix[x]


 

Guide To Promoting Your Unreleased Music [Video]

Music promo is harder than it was in the good ol' days, and easy to use services like Soundcloud have become crowded and easily dismissed by industry gatekeepers. In this video, James Shotwell addresses these drawbacks and details some low-cost alternatives artists should consider. _________________________ Guest post by James Shotwell of Haulix A smart marketing campaign may propel your next release into the spotlight, but you can’t get there without actionable data. Music pro...
Tags: Music, Guest Post, Metallica, Soundcloud, James Shotwell, Haulix


64 Pop, Indie Spotify Playlists Worth Pitching and How To Reach Them

In the streaming age, playlists are the name of the game when it comes to getting ahead in your career. Here we look at fifty different playlists indie/pop artists should be pitching their music to, as well as how to reach out and actually get ahold of them. ________________________ Guest post by James Shotwell of Haulix Spotify playlists are shaping the future music business, but reaching the curators of the most influential lists is often incredibly difficult. That is, until now....
Tags: Spotify, Music, Guest Post, West Coast, Tomorrowland, Billie Eilish, James Shotwell, Haulix, Dominic Kyle Gonnella, Axel Murano


The Quickest Way To Improve Your Music PR

Email has established itself as the frontrunner when it comes to music PR, but the more people figure this out, the more crowded inboxes are getting, making it that much more critical that you up your email marketing game. Here we look at some some of the fastest ways you can improve what you're sending out. ___________________________ Guest post by James Shotwell of Haulix Email is the name of the game when it comes to music PR, and when everyone is doing the same thing, it’s the ...
Tags: Music, Guest Post, James Shotwell, Haulix, Haulix Email


Guide To Landing Your Next Music Business Job

The music business has always been a competitive one - now more than ever - but as the industry continues to rebound, there are a number of things you can do to raise your profile and help make yourself stand out, thus increasing your chances of landing a job in the field. _____________________________ Guest post by James Shotwell of Haulix Competition for work in the music business is at an all-time high, but there are still easy things you can do to stand out. The music indus...
Tags: Music, Guest Post, James Shotwell, Haulix


What Promotional Platforms Give Artists That Soundcloud, Dropbox, Do Not

As the music industry continues to evolve and change, promotion has become more important than ever but has, unfortunately, gotten anything but easier. That said, there are a number of promotional platforms which can help artists market their music at a minimal cost. Sadly, free doesn't necessarily mean effective. _________________________ Guest post by James Shotwell of Haulix Just because a service is free does not mean it’s right for your promotional needs. Promotion is the ...
Tags: Music, Diy, Youtube, Marketing, Guest Post, Dropbox, Musicians, Metallica, Soundcloud, Music Business, Musician, D.I.Y, Publishing & Songwriting, Diy Musicians, James Shotwell, Haulix


What Artists Can Learn From The Success Of Beyoncé's 'Homecoming' Special [Video]

While few can ever hope to compare to level of talent and success that Beyoncé has achieved, there are some valuable takeaways from her recent Netflix documentary 'Homecoming' that all artists can learn from. ________________________ Guest post by James Shotwell of Haulix Beyoncé is a once in a generation talent, but there is something artists and professionals at every level of music can learn from her latest documentary. It is hard to imagine anyone connected to the internet ...
Tags: Music, Beyonce, Netflix, Guest Post, Coachella, Bey, Beyoncé She, James Shotwell, Haulix, Haulix Beyoncé


3 Tips For Boosting Word-Of-Mouth About Your Music

While technology and social media have opened up an incredible variety of opportunities for marketing, none remains as effective as that old school classic, word-of-mouth. Here we look at three key tips for how to harness this tried and true marketing technique. ____________________________ Guest post by James Shotwell of Haulix In a world filled with limitless opportunities for promotion, word-of-mouth remains the most powerful tool in music marketing. Great marketing is the ke...
Tags: Facebook, Music, Instagram, Guest Post, James Shotwell, Haulix


Despite Streaming’s Growth, Music Industry Remains Half The Size It Was In 1999

While paid streaming subscriptions have, in many circles, been billed as the savior of the music industry, the reality is that the business is still operating at a severely reduced capacity since the devastation visited on it in the early days of digital. __________________________ Guest post by James Shotwell of Haulix The streaming revolution is helping the music industry recover with each passing year, but there is still a long way to go. Music fans and industry professionals...
Tags: Music, Guest Post, James Shotwell, Haulix


Pandora Plans To Test AI-Powered Interactive Voice Ads Later In Year

If your primary gripe with advertisements is that you can't talk back to them, you're in luck. Beginning later in the year, Pandora will begin test driving interactive voice ads, thanks to their new partnership with the voice-enabled ad platform Instreamatic. _________________________ Guest post James Shotwell of A world where you can communicate with advertiser in real time is right around the corner. Have you ever wanted to respond to an ad while streaming content? Maybe yo...
Tags: Music, San Francisco, Pandora, Guest Post, Pandora Spotify, James Shotwell, Haulix, Instreamatic, Eric Picard, Stas Tushinski Instreamatic


Stream-Ripping Finally On The Decline

As with so many consumer practices, piracy has its own trends which, in the age of streaming, most recently took the form of stream-ripping, an illegal process whereby, content is 'ripped' from existing streaming sites. Fortunately, this practice appears to be on the decline, according to a recent report. ____________________________ Guest post by James Shotwell of Haulix The popularity of stream-ripping dropped 13% in 2018, according to a new report. Piracy, not unlike entertai...
Tags: Spotify, Music, UK, Indonesia, France, Germany, Russia, Turkey, Ukraine, United States, United Kingdom, Guest Post, Bittorrent, Riaa, Brazil India, Muso


Pre-Adds, Pre-Saves Are The New Pre-Orders - Is That A Good Thing?

Much as streaming has replaced traditional album sales, Spotify and Apple music 'pre-saves' have replaced pre-orders. While these pre-saves are certainly good news for artists as a metric of gauging listener interest, there is concern that artists are missing out some valuable listener data as a result. ___________________________ Guest post by James Shotwell of Haulix Consumers are replacing pre-orders with pre-adds and pre-saves, but is something important being lost along the way...
Tags: Music, Guest Post, Streaming, Music Business, Music Tech, Digital Music, Billie Eilish, Publishing & Songwriting, Oliver Schusser, Schusser, James Shotwell, Haulix


The Maine, 8123, And Value Of Community Marketing [Video]

While every band understands the importance of marketing, fewer of them know how to do so effectively. Not The Maine, however, an American rock band which divorced themselves from labels altogether and have instead maintained DIY success through the power of community marketing. ________________________ Guest post by James Shotwell of Haulix An American rock band called The Maine has found a way to succeed that other artists should use to get ahead. Marketing is everything in mu...
Tags: Music, Maine, Guest Post, John O'Callaghan, James Shotwell, Haulix, Tempe AZ The


Top Way To Improve Press Coverage Of Your Music

With the world of music journalism in a state of disarray, navigating when and how to get press coverage of your music has become increasingly challenging. Even once you've selected an outlet, getting that publication or personality interested in your music is a major hurdle, one where adding a personal touch can go a long way. ____________________________ Guest post by James Shotwell of Haulix In an age of abundance, adding a personal touch to promotional efforts can go a long way...
Tags: Music, Marketing, Guest Post, Music Business, D.I.Y, Publishing & Songwriting, James Shotwell, Haulix


Avoiding Music Industry Burnout: A Crash Course

In a competitive and crowded industry, it can be easy for those working in the music biz to overdue it as they try to juggle innumerable tasks, and act as both entrepreneur and artist, but taking time off and giving yourself breathing room can be just as important. ________________________________ Guest post by James Shotwell of Haulix Everyone in music works too much and has a million things they feel they must accomplish, but taking time to recover is just as important as getting...
Tags: Music, Guest Post, Music Business, D.I.Y, Publishing & Songwriting, James Shotwell, Haulix


Learning How To Fail: An Essential Part Of Success In The Music Business

While some artists may like to believe that they're music industry career will hold nothing but success story after success story, the reality is that finding your feet in an incredibly challenging and competitive business requires that you first learn how to fail.   ____________________________ Guest post by James Shotwell of Haulix “I have not failed. I’ve just found 10,000 ways that won’t work.” – Thomas Edison As much as you may like to believe your career in music is infal...
Tags: Music, Guest Post, Music Business, Thomas Edison, D.I.Y, Publishing & Songwriting, James Shotwell, Haulix


How To Take Responsibility For Archiving Your Music, Data

Recent news that the down on its luck social network Myspace fried a dozen years of media due to a server error should have artists and professionals alike scrambling to make sure they have a multitude of backups for their precious data. _______________________ Guest post by James Shotwell of  Haulix Artists and professionals alike need to back up their data. They should also have backups of their backs, and maybe even backups of those backups. News broke this week that MySpace,...
Tags: Music, Instagram, Guest Post, Twitter Facebook, James Shotwell, Haulix


The Awkward Truth Behind Skip Rates

With the ubiquity of music access and a lack of any need for patience, the term "skip-rate" has crept into the modern music industry lexicon, and some new data behind why and when consumers are skipping songs (and thereby not generating revenue for the artist) has many in the industry concerned. _______________________ Guest post by James Shotwell of Haulix Think you have a hit song on your new album? Better make it track one. When you have access to everything all the time with...
Tags: Music, Guest Post, Johnson, Rolling Stone, Barry, Alexander, Edwards, Hefner, Billie Eilish, LaMere, Paul Lamere, James Shotwell, Haulix, Danny Rukasin, YouTube Spotify Apple


New Report Reveals Why Piracy Persists In The Streaming Era

Given the ubiquity of available content and ease of access which many of us now have to music and video in 2019, analysts had predicted that the streaming age would all but eradicate piracy. This hasn't quite panned out however, according to a new study out of New Zealand, although not for the reasons you might think. _______________________________ Guest post by James Shotwell of Haulix Piracy was supposed to end with the dawn of streaming. Entertainment analysts predicted that hav...
Tags: Amazon, Spotify, Music, Disney, Netflix, United States, Guest Post, New Zealand, Hulu, Hamilton, Vocus Group, James Shotwell, Haulix, Vocus Group NZ, Taryn Hamilton, Haulix Piracy


Fortnite Hosts Weezer-Themed Island

Marshmello isn't the only artist to capitalize on the popularity of Epic Games' Fortnite. Now Weezer has pulled their own digital promo stunt with the launch of their own band themed island in the popular game to accompany Weezer's new album release. ___________________________ Guest post by James Shotwell of Haulix With their second album of 2019 arriving March 1, Weezer has become the latest musical act to join forces with Fortnite, the world’s most popular game. Brand collab...
Tags: Music, Marketing, Disney, NFL, Guest Post, Musicians, Music Business, Music Tech, Apps & Mobile, Weezer, Musician, Marshmello, Black Album, Fortnite, Fornite, James Shotwell


2019 Must-Attend Music Conferences

Music conferences can a be a life changing experience, and the perfect place to educate yourself about the industry, connect with your contemporaries, and make contact with the powers that be. They can also be a huge waste of time however, so we've here provided a short list of must-attend conferences. ______________________________ Guest post by James Shotwell of Haulix Not all music conferences are created equal. Some will change your life, but others are a waste of time. Musi...
Tags: Music, Japan, US, Austin, Pennsylvania, Guest Post, Norfolk, Sxsw, Lancaster, Austin TX, Jeff Price, Music City USA, Music Business Association, ECMC, Kevin Lyman, Matt Starr


What Musicians Should Ask Themselves Before Hiring A Publicist

Sure every wants to be successful, but the route to success tends to vary wildly across the industry, and while the help of a publicist can do wonders for advancing the career of some artists, hiring one before you're ready, or when it's simply not right fit, can be a huge setback. _______________________________ Guest post by James Shotwell of Haulix Publicists can do a lot for your career, but only if you’re ready to work with them. Every artist wants to find success in t...
Tags: Music, Diy, Marketing, Music Industry, Pr, Guest Post, Indie, Musicians, Rolling Stone, Music Business, Musician, D.I.Y, Publishing & Songwriting, Diy Musicians, James Shotwell, Haulix


Identity Theft New Trend In Music Piracy

Music piracy has existed as long the music industry itself, but like every thing else in the biz, it's constantly changing and adapting. The most recent trend appears be impersonation, and has digital buccaneers pinging labels and publicists, claiming to be an artist or manager in order to access their music. _______________________________ Guest post by James Shotwell of Haulix Digital thieves are pirating music by pretending to be everyone from musicians to industry professionals...
Tags: Music, Guest Post, Pirates, Ringo Star, James Shotwell, Haulix, Haulix Digital


Instagram Soon To Allow Sharing Of Links To Entire Stories

In what could be an exciting new marketing opportunity for artists and bands, the popular photo sharing platform Instagram will soon allow user to share links to their entire stories. ______________________ Guest post by James Shotwell of Haulix A new Instagram update will empower artists, brands, and everyday consumers to promote their Story content on other platforms. Instagram is reportedly in the final stages of testing an update that will give users the ability to share lin...
Tags: Music, Instagram, Guest Post, James Shotwell, Haulix


Why We Need More (Quality) Music Journalism

In this piece James Shotwell argues that, as music industry becomes increasingly crowded with artists, the need for more music journalists grows, and that social media's ability to fill this void is sorely lacking in the quality department. ___________________________ Guest post by James Shotwell of Haulix Music journalism matters more now than ever before. At no other point in history has there been as many artists vying for attention or as much music being released on a daily basis...
Tags: Facebook, Music, Guest Post, R Kelly, Instagram You, James Shotwell, Haulix


Making The Most Of Your Ideas (Even The Bad Ones)

In this piece, James Shotwell encourages musical creators to slow down and think about their developmental process, as well as the value of fully exploring ideas to determine their value before writing them off. ___________________________ Guest post by James Shotwell of Haulix Last year, Aerosmith frontman Steven Tyler appeared on Joe Rogan’s popular podcast to promote a new documentary about his career outside the iconic rock band. During the conversation, Tyler began to describe ...
Tags: Music, Guest Post, Steven Tyler, Aerosmith, Music Business, Joe Perry, Tyler, Joe Rogan, Rogan, D.I.Y, Publishing & Songwriting, James Shotwell, Haulix