Posts filtered by tags: Health-and-wellness[x]


Publicis Health Facing Lawsuit Over Role in Marketing OxyContin

Purdue Pharma's reckoning over the company's promotion of OxyContin contributing to an opioid epidemic has spread to the company's marketing partners. Yesterday, Massachusetts Attorney General Maura Healey filed a lawsuit in Suffolk Superior Court on behalf of the Commonwealth of Massachusetts accusing Publicis Health of deceptive marketing practices for its role in promoting OxyContin to...
Tags: General, Massachusetts, Advertising, Health and Wellness, Maura Healey, Purdue Pharma, Suffolk Superior Court, Publicis Health, Publicis Health Facing Lawsuit Over Role

For Mother’s Day, Gelo and Mischief Embrace the Natural Chaos of Motherhood

Advertisers and influencers tend to lean into an image of motherhood that depicts a serene experience, but most moms can tell you: That's not really what it's all about. There is also a lot of chaos along the way. Celebrating their Forever Roses scent and anticipating a Mother's Day full of glossy, idyllic images of...
Tags: Advertising, Creative, Social Media, Health and Wellness, AdFreak

How Companies Are Helping Us Sleep Better

Most people spend about a third of their lives in bed, but too many of us aren't getting good quality sleep. A series of products promise to rectify this, by bringing tech to our everyday nighttime products in a bid for better "sleep fitness." "Sleep is akin to a performance-enhancing drug," says Dr. Philip Gehrman,...
Tags: Advertising, Health and Wellness

Are We Seeing a Slowdown in Health and Fitness Products?

While the pandemic kept most of the population out of the gym, it hasn't harmed the health and fitness industry overall. Quite the opposite, in fact: Demand for health and fitness products soared during the first year of the pandemic, according to ecommerce analytics platform Profitero. But while some health and fitness categories remain elevated,...
Tags: Ecommerce, Advertising, Health and Wellness, Data & Insights

A Look at Dentsu’s Global Health Offering

Last month, Dentsu introduced a formal healthcare offering, Dentsu Health, that connects expert healthcare marketers to clients. Dentsu Health will be another vertical for Dentsu Solutions, next to Dentsu Creative and Dentsu Media. One of its first client relationships involves working on a Covid-19 vaccination campaign. Getting the "best kept secret" out The offering fits...
Tags: Advertising, Health and Wellness, Dentsu, The Future of Agencies, Dentsu Health, Dentsu Solutions, Dentsu Media One

‘When Was the Last Time You Saw a Woman Masturbating in an Ad?’ Durex Spot Tackles Taboos

To help women overcome sexual discomfort, Durex is continuing its "Let's Lube" campaign with a new ad, "The Uncomfortable Truth." Created by Havas London to tackle the misrepresentation and stigmas around women's sexual experiences, the campaign's newest ad--its third since launching in 2019--promotes the brand's natural range of lubricants as a solution to uncomfortable sex....
Tags: Advertising, Health and Wellness, Durex, Havas London, Creative Disruption, Uncomfortable Truth Created

Planned Parenthood and Universal Standard Partnership Honors Many Sides of Motherhood

The language that informs the bulk of Mother's Day-related marking tends to hit the same key notes. Mainly, Mother's Day is lauded as a time to celebrate the strong women in our lives who raised, protected and nurtured us long enough to receive a stellar gift truly worthy of their greatness. While that's partially true,...
Tags: Advertising, Creative, Diversity, Health and Wellness, Equity and Inclusion

French Mattress Retailer’s Brand Campaign Led by Well-Rested Yodeling Cockerel

There's nothing like a good night's sleep, as the French online mattress retailer and wellness brand Eve Sleep aims to show with its biggest advertising campaign to date. To promote the release of its new ad platform, "La Vie En Jaune" (translated as "Life In Yellow"), a stop-motion ad featuring a well-rested, singing farmyard cockerel...
Tags: Advertising, Health and Wellness, Retailing, B-to-C, La Vie En Jaune

The doctor behind 'The Vagina Bible' wrote a new book on menopause, and she says she's skeptical of the startups targeting middle-aged women

Dr. Jen Gunter in 2019. Peacock Alley Entertainment Gynecologist Jen Gunter's new book debunks myths about menopause. Gunter said most startups that are trying to tackle menopause aren't selling anything new. Her expert advice for those approaching or in menopause: quit smoking, exercise, and eat healthy. See more stories on Insider's business page. Menopause - medically defined as the stage after a biological female's final menstrual period - is as universal an experience ...
Tags: Trends, Health and Wellness, New York Times, Pseudoscience, Healthcare, Women's Health, Menopause, Bay Area, Misinformation, Jen Gunter, Heart Association, Gunter, North American Menopause Society, Vagina Bible, Dispensed, Patricia Kelly Yeo

Eos and Mischief’s ‘Obligation Celebration’ Ad Welcomes the Return of Mundane Tasks

Losing over a year to a pandemic has a way of skewing our perspective on even the most mundane tasks. A trip to the post office can feel like a long-awaited date. Spending hours at the DMV is now considered a welcome change of pace. Getting your car serviced? That's an event worthy of your...
Tags: Advertising, Health and Wellness, DMV, AdFreak, Life After Lockdown

U.K. Breakthrough Campaign Aims to Overcome Taboo of Older-Age Sex

In a bid to overcome the taboo of openly portraying and discussing sex and intimacy for people in later life, U.K. relationship charity Relate released a campaign featuring five older couples sharing tender moments. Created pro-bono by Ogilvy London and shot by acclaimed photographer Rankin, the risqu? "Let's Talk the Joy of Later Life Sex"...
Tags: Advertising, Creative, Health and Wellness, Rankin, AdFreak, Ogilvy London, U K Breakthrough Campaign Aims

Adweek Podcast: How to Manage Stress in a Creative Industry

On this episode of Yeah, That's Probably an Ad, host Ko Im is joined by Brooklyn-based LCSW therapist Elle Bernfeld, who specializes in therapy for creative professionals. Elle and Ko discuss the unique stresses of working in a creative industry and building confidence. They also guide listeners through a short meditation that they can turn...
Tags: Advertising, Health and Wellness, Brooklyn, Elle, KO, LCSW, Adweek Podcasts, Ko Im, Adapting to Crisis, Elle Bernfeld

This Campaign by Sheba Wants to Help Put Cat Lovers Back to Sleep

Cat lovers: Suffering from those pesky midnight disturbances from your furry friends trying to curl up close, but disturbing your sleep in the process? Pet-food brand Sheba wants to address that problem with a campaign meant to give owners the support they need from sleep scientists. Using proven sleep strategies, "4am Stories" was created by...
Tags: General, Advertising, Health and Wellness, Sheba, Behavioral targeting, Sheba Wants

Workplace Drama Can Lead To Trauma

A hostile work environment is real. So is retaliation. It’s a big reason why employees are so reluctant to come forward, to call out, to speak truth to power.
Tags: Law, Health and Wellness, Mental Health, Jill Switzer, Health / Wellness

Bringing Change By Making Change: Changing The Culture Of Overwork In The Practice Of Law

Lawyers, paralegals, and executive assistants are not machines. They are more than the hours that they work.
Tags: Law, Health and Wellness, Work-life balance, Biglaw, Lisa Lang, In-House Counsel, MothersEsquire

A New Peanuts Short Asks Fans to ‘Choose to Reuse’ on Earth Day

Since 1950, Charles Schultz and his Peanuts universe have endured as an iconic family entertainment staple featured in timeless comic strips, TV shows, films and beloved holiday specials. There aren't many special occasions that can't be celebrated alongside Charlie Brown, Snoopy, Lucy and the rest of the gang. Thankfully, Earth Day is no exception. This...
Tags: Advertising, Health and Wellness, Sustainability, Charles Schultz, AdFreak, Charlie Brown Snoopy Lucy

Kotex’s New Global Campaign Challenges the Stigma Surrounding Menstruation

According to an independent Gen Z-focused market research study by Kotex, 74% of women experience greater self-consciousness during their periods. Jokes about moodiness are internalized as a biological fact, and many forgo activities during periods due to social stigma. Though science tells us that menstruation is perfectly normal, we still live in a world where...
Tags: Advertising, Diversity, Health and Wellness, Kotex, Equity and Inclusion

Halo Top Continues Its Body-Positive Message With 3 New Spots

Halo Top is bringing its body-positive "Stop Shoulding Yourself" ad campaign back for another summer with three new spots. Similar to last year's marketing effort, the calorie-conscious ice cream brand is encouraging viewers to stop telling themselves to conform when it comes to body shape, fitness routine or social niceties. Phrases such as "I 'should'...
Tags: Advertising, Health and Wellness, Halo Top, CPG & Grocery

Global Demand for Health and Wellness Expected to Hit Nearly $7 Trillion in 2024

While 12 months of lockdown have no doubt left plenty of people feeling sluggish and a bit heavier, demand for health and wellness products and services are showing no sign of slowing down. Analysts forecast the worldwide market for nutritious food and exercise equipment will surpass $6.8 trillion by 2024, up 19% compared to nearly...
Tags: Advertising, Health and Wellness, CPG & Grocery, Global Demand for Health

Milwaukee Shows How Local Partnerships Can Spread the Word About Getting Vaccinated

It takes a village to raise a child, and a county to raise awareness on Covid-19 vaccinations with the help of some advertising too. Amid the mass of misinformation and fearmongering circulating around vaccines, some brands have been urging consumers to book their appointments for immunization. Krispy Kreme, somewhat controversially, offered free donuts to those...
Tags: Milwaukee, Advertising, Health and Wellness, Coronavirus, Adapting to Crisis, Health/Hospitals

Exclusive: Grey Hires CCO to Lead Pharma Business

Seeking to build on a series of account wins, Grey has hired Tim Jones as a chief creative to lead its global pharmaceutical advertising practice. Grey has hired Jones as CCO, pharma, tasking him with leading creative for the global pharmaceutical practice. Last year saw the addition of new clients including GSK, Lilly and Pfizer,...
Tags: Advertising, Health and Wellness, Jones, Grey, Tim Jones, Leadership & Talent, Grey Hires CCO, GSK Lilly

Playing Career Jeopardy

How many admonishments is one judge permitted?
Tags: Law, Health and Wellness, Lawyers, Biglaw, Jill Switzer

Your 2020 FSA dollars will be available to use until the end of the year. Here's what you can buy with your pre-tax dollars.

If you buy through our links, we may earn money from affiliate partners. Learn more.; Gilbert Espinoza/Business Insider FSA money usually has to be used by the end of the year, but the COVID-19 relief bill signed last year gets you one more year to spend. This means you have until December 31, 2021 to spend FSA money earmarked for last year. The extension also applies for your 2021 FSA money - the credit will be available until the end of 2022. We recommend checking your pla...
Tags: Reviews, Deals, Fsa, Savings, Sales, Trends, Health and Wellness, Healthcare, Warby Parker, Sunscreen, HSA, Life Hack, Felix Gray, IP Graphics, Deals (Reviews, IP Deals

Walgreens Taps John Legend to Encourage Vaccinations

Walgreens will begin broadcasting a new campaign with musician John Legend under the tagline "This Is Our Shot" to convince Americans the Covid-19 vaccine is the nation's best bet to end the pandemic. The pharmacy retailer will kick off the campaign on April 4 by airing a television commercial in which Legend describes what getting...
Tags: Advertising, Health and Wellness, Walgreens, John Legend, Retailing

Digital Health Records Get a Shot in the Arm From Walmart

Walmart will make vaccination records available digitally for customers who receive the Covid-19 vaccine at one of its 5,400 pharmacies. The effort is intended to make it easier for consumers to confirm their vaccination status moving forward. The retail giant announced the effort last week as part of a partnership with secure ID platform Clear...
Tags: Advertising, Health and Wellness, Walmart, Digital Health Records

Amazon Care Sets Its Sights on More Patients

After an 18-month pilot, Amazon's healthcare service, Amazon Care, is expanding beyond its own employees in the state of Washington. For the first time, Amazon is offering services to employees of other companies based in Washington--with virtual care to follow this summer for Amazon employees across the U.S. In-person services from Amazon Care will extend...
Tags: Amazon, Washington, Advertising, Health and Wellness, Social Commerce, Amazon Care

15 Best General-Interest Nonfiction Books Read During The Worst Year Of Everyone’s Life

With everyone’s mental health shot, we could all use something a bit more positive right now.
Tags: Books, Law, Health and Wellness, Reading, NonFiction, Health / Wellness, Jonathan Wolf

With a Stunning New Ad, Nike and Wieden+Kennedy Salute Moms as the Toughest Athletes

As the U.K. celebrated Mother's Day on Sunday, Nike paid tribute to a group it has crowned "The Toughest Athletes." Created with agency Wieden+Kennedy London, the athletics company's latest campaign celebrates the strength of mothers in time for the release of its first dedicated maternity line, Nike (M). While drawing a connection between athleticism and...
Tags: Advertising, Creative, Nike, Health and Wellness, Wieden Kennedy London, Women In Sports, Fashion & Apparel, Wieden Kennedy Salute Moms, Toughest Athletes Created

Where to buy face masks online - and everything you need to know about wearing and cleaning them properly

If you buy through our links, we may earn money from affiliate partners. Learn more. Etsy It's been a year since the World Health Organization declared the spread of COVID-19 a pandemic. The CDC still recommends that all people wear a cloth face mask in public. We rounded up the all of best places to buy them, how to properly wear them, and how to clean them. This article was medically reviewed by Aimee Desrosiers, PA-C, MS, MPH, a practicing infectious diseases physician assistant ...
Tags: Reviews, Amazon, Japan, Etsy, Navy, Cdc, Trends, Health and Wellness, Features, United States, Washington Dc, World Health Organization, Anthony Fauci, Everlane, Previously Amazon, Women's Accessories

How Calm’s Quick Decision to Sponsor CNN Election Night Coverage Paid Off

Meditation app Calm's sponsorship of CNN's election night key race alert updates was the sponsorship heard 'round the country. On the high-stress night of Nov. 4, updates trickled in. Viewers across America sat at the edges of their seat to see who would be the winner of the presidential election--and were nudged toward a product...
Tags: Advertising, America, Health and Wellness, Cnn, Premium, Premium Events