Posts filtered by tags: Heineken[x]


Yo! Want to build your YouTube brand? Follow these 9 steps

Join Fangage’s CEO Sam Feldt onstage at TNW2021 for a session on ‘Empowering Creators.’ Growing a YouTube channel with creative content is truly exciting, especially for creative types. Creative inspirations come often and they can be enlightening. However, you will limit your channel’s growth if you change direction too often.  Here’s an example: imagine if a successful brand like Heineken changed their product drastically every once in a while. It would have devastating results for the brand. ...
Tags: Startups, Social Media, Creativity, Heineken, Sam Feldt, Syndication, Marketing and SEO, House of Talent, Growth Quarters, TNW2021

Daniel Craig Pours a Heineken … and That’s the Ad

A movie star is only really famous when they can appear in an advert alongside a product and that is the whole idea. With his final movie as James Bond finally set for release following multiple delays over the last two years, Daniel Craig does just that for Heineken, while alluding to the protracted release....
Tags: Advertising, Beer, James Bond, Heineken, Daniel Craig, AdFreak, Spirits & Cannabis, Daniel Craig Pours

Heineken: Worth the Wait

Video of Heineken | Worth the Wait
Tags: Advertising, Heineken

Stepan Razin / Heineken: Beer can shout for your team: how "Stepan Razin" helped fans be with the team

The Stepan Razin brand, owned by Heineken since 2005, is a St. Petersburg beer with a rich history. For many generations of Leningrad and St. Petersburg natives, it was synonymous with trusted local beer. At the beginning of the 21st century, Stepan Razin had about a quarter of the beer market in St. Petersburg, but gradually, under the pressure of competitors and legislative restrictions, its market share began to decline, especially among th...
Tags: Advertising, Heineken, St Petersburg, Leningrad, FC Zenit, Stepan Razin, Stepan Razin Heineken, Zenit Stadium

227 environmental activists were murdered last year, a new report found. That's more than 4 people per week.

Fikile Ntshangase was involved in legal action against a mining company when she was killed. Rob Symons/All Rise A record 227 environmental activists were murdered in 2020, a Global Witness report found. But that number is likely an undercount, and the group said the toll may rise in coming years. Many killings are linked to logging, mining, and agriculture, with Indigenous people heavily targeted. See more stories on Insider's business page. Fikile Ntshangase was the nearby coal mine&...
Tags: Murder, Science, News, Climate Change, Mexico, Trends, Colombia, South Africa, Philippines, United Nations, Heineken, Global Witness, Bill Mckibben, Adams, McKibben, Tecate Mexico

Global shares rise after slew of robust earnings; oil falls as COVID restrictions stoke demand concerns

Traders work on the floor of the New York Stock Exchange (NYSE) Spencer Platt/Getty Images Global shares rose on Monday after a slew of major companies reported strong second quarter earnings. Oil fell as COVID restrictions threatened to slow economic recovery, raising concerns about energy demand. Investors are awaiting key economic data that will offer more insight into the strength of the post-pandemic recovery. Sign up here for our daily newsletter, 10 Things Before the Opening Bell....
Tags: Hong Kong, Europe, UK, London, France, China, Germany, US, Trends, Frankfurt, Hsbc, Shanghai, Treasury, Heineken, Tokyo, Federal Reserve

10 things before the opening bell

SOPA Images/Getty Images Welcome to 10 Things Before the Opening Bell. If this was forwarded to you, sign up here. Plus, download Insider's app for news on the go - click here for iOS and here for Android.Let's get into it.1. Amazon earnings fell short last week, clouding the outlook for Big Tech. But the markets have picked up again and US futures are pointing to a stronger start to the day later. 2. Cathie Wood's firm bought over $45 million in Robinhood stock. Ark Invest b...
Tags: Amazon, Hong Kong, New York, US, Newsletter, Trends, Markets, Hsbc, Delta, Ubs, Heineken, SEC, Robinhood, Tom Lee, Howard Marks, Opening Bell

Heineken Profit Beats Expectations, but Warns of Rising Costs

BRUSSELS (Reuters) - Heineken, the world's second-largest brewer, reported first-half earnings above expectations on Monday, but warned of weakness...
Tags: Heineken, BRUSSELS Reuters Heineken

Half Full or Half Empty? Heineken Doubles Profit, Warns on Costs

By Philip BlenkinsopBRUSSELS (Reuters) -Dutch brewing giant Heineken expects the COVID-19 pandemic to weigh on key Asian markets for the rest of...
Tags: Heineken, Philip BlenkinsopBRUSSELS Reuters, Heineken Doubles Profit Warns

Heineken Warns on COVID, Rising Costs After Profit Doubles

By Philip BlenkinsopBRUSSELS (Reuters) -Heineken, the world's second-largest brewer, expects the pandemic to weigh on key Asian and African markets...
Tags: Heineken, Philip BlenkinsopBRUSSELS Reuters Heineken

Grocers reap tidy profits from liquor

Covid-19 bans on alcohol and the recent violence have exposed just how important booze sales are to retailers that once only filled trolleys with food The post Grocers reap tidy profits from liquor appeared first on The Mail & Guardian.
Tags: Business, South Africa, Jacob Zuma, Heineken, Gauteng, Woolworths, Cyril Ramaphosa, Shoprite, Tops, David Shapiro, Distell, Top Six, Pick N Pay, Sasfin, Spar, Alcohol Ban

Heineken’s first campaign for Arizona Sunrise hard seltzer is a colorful creator-driven collaboration

Instagram influencers flaunt their authentic selves to make a case for real fruit booze.
Tags: Advertising, Heineken, Arizona Sunrise

Heineken Champions Cup: Harlequins and Exeter drawn in tier one

Premiership champions Harlequins will face Castres and Cardiff Blues in the pool stage of next season's Heineken Champions Cup.
Tags: News, Heineken, Harlequins, Castres, Exeter, Cardiff Blues

This Week on TRB

Took the skis out into the Atlantic Ocean at 8 o’clock at night Wednesday to watch the sunset. The last buoy south coming out of the Jones Beach Inlet. There’s only like two weeks out of the year where this wouldn’t be a suicide mission. And when those ice cold Heineken cans were produced from the cooler, man, I’m telling you that’s one of the best beers I’ve ever had. I could’ve...The post This Week on TRB appeared first on The Reformed Broker.
Tags: Finance, Links, Heineken, Atlantic Ocean

Heineken: Heineken 0.0 Euro2020

The product is a non-alcoholic beer by Heineken, who sponsored Euro2020 and said thanks to Saint-Petersburg city for hospitality on championship event. The company projected on the Palace Bridge information for fans every night. This event provided the part of global "cheers for all fans" campaign. The TV commercial broadcasted in the time of the soccer championship and said "thanks" to competition of the fans...
Tags: Advertising, Heineken, Saint Petersburg, Palace Bridge

Weekend reading: The economics of free share trading

What caught my eye this week. L ike most people, the first time I heard about Robinhood I underestimated the zero-commission pioneer. I put a link in Weekend Reading. But I didn’t write an article predicting it would mean the end of retail dealing fees. Indeed, the same day I first mentioned it on Monevator – 8 March 2014 – was also the day my co-blogger was on BBC Radio 4’s Money Box to talk platform fees. The Accumulator didn’t bother the middle-classes masses by citing Robinhood over the a...
Tags: Google, Amazon, UK, England, Robin Hood, Marketing, US, Eu, Bbc, NHS, Hsbc, Heineken, Pentagon, Halifax, Robinhood, Cnbc

Publicis Groupe Benelux Acquires Boomerang, Heineken’s Social Production Agency

Publicis Groupe Benelux (Belgium) has acquired social and digital production agency Boomerang, which works with shared client Heineken. The acquisition will see Amsterdam-based Boomerang support the offer of the Le Pub agency through its services of creativity, social and digital production while continuing to operate under its own name. Chief executive of Publicis Benelux Jacco...
Tags: Advertising, Amsterdam, Heineken, Mergers & Acquisitions, Boomerang, Le Pub, Social Production Agency, Publicis Groupe Benelux Belgium

Power Players: From Euro 2020 to the Olympics, Sponsors Compete With Athletes’ Own Brands

Coca-Cola spent hundreds of millions of dollars sponsoring Euro 2020. It spent years preparing for one of the world's most watched soccer tournaments after the Summer Olympics and FIFA World Cup. Coke's iconic logo sat among European soccer's brightest stars; it even had bottles of its flagship cola on the postgame podium. Then, the unexpected...
Tags: Advertising, Michael Jordan, Cristiano Ronaldo, Heineken, Coca Cola, Shaq, Premium, Shaquille O'Neal, Gatorade, Sports Marketing, Tokyo Olympics, Euro 2020, 2020 Tokyo Games, Coca-Coca, FIFA World Cup Coke

The Old Are Young Again—Heineken Shows What Vaccinated People Get up to at Night

As the older generation across Europe and parts of the world receive their second vaccinations against Covid-19, Heineken is celebrating their return to being able to socialize (in theory) as they take over the nightclubs and beaches to reclaim their youth. With lockdowns easing and bars and clubs reopening, beer brand Heineken has released a...
Tags: Europe, General, Advertising, Beer, Heineken, Coronavirus, Spirits & Cannabis

This Viral Beer Poster Trend Shows Why Marketers Should Pay Attention to TikTok

Models in bikinis reminding you to "Find Your Beach" and "Get Some Summer" were once the staple of beer campaigns, but brands like Budweiser, Miller Lite and Heineken have recently diversified their outreach to attract more than just the male gaze. While the brewers themselves may be moving past sexualized marketing, TikTok users are giving...
Tags: Advertising, Beer, Heineken, Spirits & Cannabis, Budweiser Miller Lite

Heineken's beer cooler robot will help roll out new summer campaign

The autonomous cooler on wheels is helping roll out a new digital-first summer campaign in the U.S.
Tags: Advertising, Heineken

How Le Pub’s Eleni Charakleia leads a unique agency model

The managing director at Le Pub/Publicis leads an integrated agency office for Heineken and other clients that doubles as a pub.
Tags: Advertising, Heineken, Le Pub Publicis, Eleni Charakleia

Heineken, Burger King and Renault Win Cannes Lions Outdoor Grand Prix

After a year without Cannes Lions, the awards show upped the ante on Grand Prix winners for its outdoor category this year, awarding three campaigns, from Burger King, Heineken and Renault, the top prizes. In a nod to the pandemic, Heineken's "Shutter Ads" from agency Publicis Italy grabbed the Outdoor Grand Prix for an ad...
Tags: Advertising, Heineken, Renault, Cannes Lions, Publicis Italy, Heineken Burger King, Renault Win Cannes Lions, Burger King Heineken

Heineken, 'Moldy Whopper' and Dove among first Cannes Lions Grand Prix winners

Publicis, Ogilvy behind multiple big winners; H&M and Notpla also earn top nods in design.
Tags: Advertising, Heineken, Cannes Lions, Notpla, Publicis Ogilvy

Heineken 0.0: Heineken Zer0.0 Contact Bar

Heineken planned to conduct a mass sampling of their alcohol-free beer Heineken 0.0 among the crowds at the F1 GP in Melbourne. But just 3 days before the event, the F1 was cancelled due to Covid. As we quickly prepared to sample the product in bars and pubs across Sydney and Melbourne. But then they too 
were suddenly closed n in a lockdown, so we needed to urgently develop a way to get the product into the 
hands of consumers, with zero contact. Partnering with the Universit...
Tags: Advertising, Sydney, Heineken, Melbourne, University of Sydney

Ronaldo’s Coca-Cola snub: sports stars are ‘reclaiming their voice’

Paris (AFP) – When Cristiano Ronaldo and Paul Pogba removed Coca-Cola and Heineken bottles during Euro 2020 press conferences, it showed sports stars are rejecting sponsors’ products that fail to correspond to their personal values,... Visit for the rest of the story.
Tags: Sport, Soccer, Paris, Ronaldo, Cristiano Ronaldo, Heineken, Coca Cola, Paul Pogba, Afp

“Drink water” more football stars at Euro 2020 have furthered Ronaldo’s message, UEFA & Coca Cola “both fuming”

“Drink water” Cristiano Ronaldo is used to causing a stir on the field with his unbelievable goal tallies, crazy celebrations and general demeanour, however he has since been responsible for quite the controversy after removing two Coco-Cola bottles from a press conference camera shot.Following up with the message of “Agua” telling people to drink water instead of the fizzy drink. Do NOT put Coca Cola in front of Cristiano Ronaldo 😠 This is absolutely brilliant 🤣 — Goa...
Tags: UK, France, Scotland, Sport, Soccer, Ronaldo, Cristiano Ronaldo, Heineken, Uefa, Coca Cola, Paul Pogba, Patrice Evra, John McGinn, Ryan Babel, Coco Cola, Manuel Locatelli

Soccer: Ronaldo, Pogba Snub Sponsors at Euro 2020

(Reuters) - France midfielder Paul Pogba removed a Heineken bottle in front of him at a Euro 2020 news conference, a day after Portugal captain...
Tags: Portugal, Heineken, Paul Pogba, Reuters France, Ronaldo Pogba Snub Sponsors

Paul Pogba: France star removes beer bottle from Euro 2020 news conference

Paul Pogba becomes the latest Euro 2020 star to go viral for removing a bottle - in his case of Heineken - from a news conference.
Tags: France, Football, Heineken, Paul Pogba

Pogba becomes latest star to move a bottle at Euro 2020

Paul Pogba becomes the latest Euro 2020 star to go viral for removing a bottle - in his case of Heineken - from a news conference.
Tags: News, Heineken, Paul Pogba, Pogba