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Match now offers dating coaches who help its members with profiles, dating challenges

If the world of online dating feels too intimidating, Match’s new service AskMatch aims to help. The flagship dating brand from Match Group — which also operates Tinder, Hinge, OKCupid, Plenty of Fish, and others — is first-to-market with a new service that puts a professional dating coach right in its app. The coaches are not an A.I. chatbots, but actual people — professional coaches or certified matchmakers, the company says. Members who want to use the service can call them directly from the ...
Tags: Apps, New York City, Tech, Match Group, Tinder Match, Tinder Hinge OKCupid Plenty of Fish, Hesam Hosseini

Match’s new service, a one-on-one phone call with an expert dating coach, is a hit with millennial men (MTCH)

On Tuesday, Match rolled out its new member service, AskMatch, to better compete with dating apps like Tinder and Bumble. Members can set up free one-on-one appointments with expert dating coaches to work through issues like dressing for a first date, defining a relationship, or even pick up line workshopping. According to Match CEO Hesam Hosseini, the service performed best with young men in its beta test, with three times more men opting into the service than women. Hosseini told Business In...
Tags: Google, Microsoft, New York City, Trends, Andreessen Horowitz, Match Group, Business Insider, Gillette, Hosseini, Mayfield Fund, Bumble Match, Hesam Hosseini