Posts filtered by tags: Horizon Media[x]


 

Apple News jitters, Instagram goes shopping, and chatbots rise again

Hello! Thanks for subscribing. If you got this newsletter forwarded, sign up for your own here. In less than a week, Apple is set to announce a range of services including an all-you-can-read subscription news bundle, and it’s causing a lot of angst for publishers already worried about big tech eating media. I talked to publishers who were pitched by Apple, and they say the phone maker is basing the business model on a flawed comparison between news and music. To date, The New York Times and Th...
Tags: Apple, Google, Verizon, Facebook, Instagram, Washington Post, North Korea, Trends, Comcast, New York Times, Alex Gibney, Wall Street Journal, Xfinity, Lance Armstrong, Elizabeth Holmes, Alaska Airlines


Media agencies are under massive pressure to reinvent themselves. Here's how the biggest ones, including Horizon Media and PHD, are evolving to meet clients' demands.

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency, and media-vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also getting more transparent, buying across more...
Tags: US, Samsung, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, MDC, IPG, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Media agencies are under massive pressure to reinvent themselves — here's how the biggest ones including Assembly and Dentsu X are evolving to meet clients' demands

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency and media vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also addressing transparency, buying more across m...
Tags: US, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, Assembly, MDC, IPG, Dentsu, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Media agencies are under massive pressure to reinvent themselves. Here's how the biggest ones including Horizon Media and PHD are evolving to meet clients' demands

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency and media vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also getting more transparent, buying across more ...
Tags: US, Samsung, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, MDC, IPG, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Facebook's shift to ephemeral messaging raises big questions for its advertising business, and could trigger a move into one-to-one marketing

Mark Zuckerberg just announced in a blog post that Facebook would shift its focus from public posts to private, ephemeral communication on its messaging apps. The move creates big unknowns for Facebook’s gigantic ad business, most of which is now contained in public feeds and content, and for its advertisers, observers said. But analysts and ad buyers see opportunity for advertisers that have been early adopters of Stories and chat bots, two tools that are prevalent in Facebook's messenger app...
Tags: Amazon, Facebook, Mark Zuckerberg, Trends, Zuckerberg, Walsh, Cicero, Facebook Facebook, Rosenblatt Securities, Lowenthal, Horizon Media, Debra Aho Williamson, Grace Lin, Nick Cicero, Barry Lowenthal, Facebook Stories


Facebook’s messaging shift could have an 'enormous' impact on advertisers, and could trigger a shift towards bots and Stories

Mark Zuckerberg just announced in a blog post that Facebook would shift its focus from public posts to private, ephemeral communication on its messaging apps. The move creates big unknowns for Facebook’s gigantic ad business, most of which is now contained in public feeds and content, and for its advertisers, observers said. But analysts and ad buyers see opportunity for advertisers that have been early adopters of Stories and chat bots, two tools that are prevalent in Facebook's messenger app...
Tags: Facebook, Mark Zuckerberg, North Korea, Trends, Zuckerberg, Walsh, Kim Jong, Cicero, Facebook Facebook, Rosenblatt Securities, Lowenthal, Horizon Media, Debra Aho Williamson, Nick Cicero, Barry Lowenthal, Facebook Stories


Horizon Media Scoops Up Petco Account

Petco has chosen Horizon Media as its strategic media agency of record following a review launched last fall, which was managed by MediaLink. The selection follows the pet supplies retailer naming MDC Partners-owned Anomaly as its creative AOR last month. "This is an incredibly exciting time for Petco," Petco CMO Tariq Hassan said in a...
Tags: General, Advertising, Petco, MDC Partners, MediaLink, Horizon Media, Petco Petco CMO, Tariq Hassan


AT&T is finally revealing its new tools to reinvent the way TV ads are sold — but it needs other networks to play along

AT&T is introducing new data tools that allow advertisers to pull together set-top box data, stats from Turner and data from Xandr, its ad and analytics division. Xandr wants other networks and publishers to adopt its technology, including Open A.P., a consortium between Viacom, Turner, NBCUniversal and Fox that lets advertisers create cross-network targeting segments. However, both NBCUniversal and Viacom have their own data tools for advertisers. Buyers say they want to see networks work tog...
Tags: Google, Facebook, Law, Time Warner, Abc, Trends, Cnn, Fox, Comcast, Nbcuniversal, Cbs, Warner Bros, Turner, Viacom, Donna Speciale, AT T


Benjamin Moore Sends Lead Creative and Media Duties to Agencies Fig and Horizon

Benjamin Moore, the paint brand owned by Berkshire Hathaway, has named recently rebranded Fig and Horizon Media as its agencies of record for creative and media, respectively, following a review that involved several unnamed agencies. Together, the agencies will handle strategy, creative, production, media planning and buying, activation, social and community management for the company....
Tags: General, Advertising, Berkshire Hathaway, Benjamin Moore, Horizon Media


Rebuilding employee philanthropy from the bottom up

In tech circles, it would be easy to assume that the world of high-impact charitable giving is a rich man’s game where deals are inked at exclusive black tie galas over fancy hors d’oeuvre. Both Mark Zuckerberg and Marc Benioff have donated to SF hospitals that now bear their names. Gordon Moore has given away $5B – including $600M to Caltech – which was the largest donation to a university at the time. And of course, Bill Gates has already donated $27B to every cause imaginable (and co-fo...
Tags: Startups, Cloud, Mark Zuckerberg, Enterprise, Mexico, India, US, Tech, Cisco, Whatsapp, Fundraising, Bill Gates, SaaS, Giving, Fidelity, Silicon Valley


Northwestern Mutual Sends Media Account to Horizon Next

Northwestern Mutual has chosen Horizon Next, the direct marketing arm spun off from Horizon Media as a stand-alone entity last year, as its agency of record following a review. Horizon Media declined to comment. Northwestern Mutual, a Milwaukee-based financial security company, also declined to comment. A person close to the review said Publicis-owned Spark Foundry,...
Tags: Advertising, Accounts, Publicis, Northwestern Mutual, Horizon Media


Qdoba hires Marc USA's Cogniscient as new media agency of record

Qdoba has hired Marc USA's Cogniscient Media as its new media agency of record, handling all digital and offline media. It previously worked with Horizon Media for its media.The new media agency appointment comes after an ownership change for the Mexican-style restaurant chain, which has grown over the years but remains a distant second in a category dominated by Chipotle Mexican Grill. After restaurant chain operator Jack in the Box Inc. spent months considering what to do with Qdoba, it sold t...
Tags: Usa, Advertising, Canada, Jack, Qdoba, Marc, Apollo Global Management, Horizon Media, Box Inc, Megan Graham, Cogniscient Media, Chipotle Mexican Grill After


Burlington Stores Appoints Horizon Media as Agency of Record

Burlington Stores, the national off-price retailer of 640 department stores best known for their wide array of coats, has sent its media account to Horizon Media following a review, ending its longtime relationship with IPG Mediabrands' Initiative. It is unclear if Initiative tried to defend the account as a representative for the agency did not...
Tags: General, Advertising, Horizon Media, Burlington Stores, Burlington Stores Appoints Horizon Media


Burlington Stores suits up with Horizon as new Media AOR

Horizon Media has zipped up a new client in Burlington Stores, which named the agency to handle media duties on its account, the companies said Wednesday. The business had long been handled by IPG Mediabrands' Initiative. The decision followed a review that asked agencies to "bring an ROI mindset" and maximize marketing results, according to a statement issued by Horizon."Horizon has the right blend of negotiating savvy and analytic tools to help us continue to make progress growing our brand," ...
Tags: Advertising, Burlington, IPG, Horizon Media, Burlington Stores, Megan Graham, Horizon Horizon, Bart Sichel


TriHonda Sends $45 Million U.S. Media Account to Horizon

TriHonda Dealer Group, which consists of more than 60 New York, New Jersey and Connecticut-area Honda dealerships, confirmed to Adweek that it has chosen Horizon Media as its lead media agency following a review that started in November. It is unclear which agencies competed against Horizon, although a source close to the matter said some...
Tags: Advertising, Accounts, Connecticut, Honda, Adweek, New York New Jersey, Horizon Media, Million U S Media Account to Horizon, TriHonda Dealer Group


Telecom Giant Altice Consolidates U.S. Marketing Business With WPP’s Wavemaker and Y&R

The U.S. division of international telecom conglomerate Altice has chosen WPP's Wavemaker and Y&R as its media and creative agencies of record, according to several sources with direct knowledge of the matter. The win came without a formal review, though sources say Wavemaker pitched against incumbent Horizon Media, which had managed the media business for...
Tags: General, Advertising, WPP, Altice, Horizon Media, Wavemaker


Horizon Promotes 3 Women to Executive Vice President Amid Industry Call for More Female Leadership

Horizon Media announced today it has promoted three of its female leaders to executive vice president, as the rising #MeToo and #TimesUp movements have the industry calling for better representation of women in leadership roles. Charlotte Cochrane, managing partner of digital, and Cindy Kim and Sarah Robertson, both managing partners of brand strategy, have been...
Tags: Advertising, Horizon Media, Leadership & Talent, Sarah Robertson, Charlotte Cochrane, Cindy Kim


Horizon Media Nabs UnitedHealth Group's Media Account in the U.S.

UnitedHealth Group has selected independent agency Horizon Media to take over its sizeable U.S. media account, which had been handled at least in part by Minneapolis-based Periscope. Periscope referred inquiries to the client."We are grateful for the support provided to us by numerous agencies and look forward to working with Horizon Media to further advance our health care story," a UnitedHealth Group spokeswoman said in an email to Ad Age. She declined to comment further.Minnetonka, Minnesota-...
Tags: Minneapolis, Advertising, UnitedHealth Group, Minnetonka Minnesota, Periscope Periscope, Horizon Media, Megan Graham


Sprint is the latest big marketer to launch its own in-house ad agency (S)

Sprint is creating its own digital ad agency. The aim is to move faster, save money, better leverage data – and drive improved business results. Sprint joins a growing roster of brands including Allstate, StubHub, Unilever and Netflix among others, who have all taken some digital ad buying in-house in recent years. Sprint is latest big marketer to build its own ad agency. Specifically, the telecom brand said it is putting together its own marketing unit that will handle digital ad buyin...
Tags: Trends, Netflix, Sprint, Roy, Adweek, Deutsch, Horizon Media, Allstate StubHub Unilever, Rob Roy Sprint, Kantar Media That, Yellow Fan Studios, DigitasLBi Chicago


Now This is Media Engagement: Strategist Proposes Using Out-of-Home

Here's the brief: Convince a former out-of-home media strategist to marry you.The execution? Splash your love across a New York Times front page, a Times Square billboard, LinkNYC kiosks and the side of a bus.Zenith Senior VP-Strategy Evan Kory started dating fiance, Horizon Media talent acquisition partner Alli Grabell, after they worked together at Horizon and played on the company's tennis team. Continue reading at AdAge.com [Author: [email protected] (Megan Graham)]
Tags: Advertising, New York Times, Horizon, Times Square, Horizon Media, Megan Graham, Zenith Senior VP Strategy Evan Kory, Alli Grabell


Marketers Halting YouTube Buys Puts Pressure on Media Shops

The move by major marketers like AT&T, Verizon, Johnson & Johnson and GlaxoSmithKline to halt spending on YouTube due to ads running next to unsafe content is pushing media agencies to pressure Google to create a safer environment for advertisers.The biggest concern is over Google's self-policing process and at least several agencies are reviewing how they are working with Google moving forward."Brand safety is a critical factor across all channels that we manage for our clients. Our immediate p...
Tags: Google, Youtube, Advertising, GlaxoSmithKline, Horizon Media, Lindsay Stein, AT T Verizon Johnson Johnson


Color-changing glass bathes the interior of the new Canvas Worldwide headquarters in vibrant light

Visitors of the new west coast headquarters of global powerhouse Canvas Worldwide are treated to a surprising mix of colorful spaces that reflect the company's dedication to creating original and inspiring work. The journey into the interior of the new building, designed by architecture firm A + I, starts with an unexpected reception area and leads through a sequence of vibrant glass-enclosed spaces that change color depending on the light. The architects designed the building for Canvas Worl...
Tags: Design, Architecture, Gallery, Green Building, Hulu, Natural Light, Green Architecture, Green Interior, Paul Woolmington, Horizon Media, Silicon Beach, Flexible Spaces, Green Headquarters, Canvas Worldwide headquarters, Dichroic Glass, Canvas Worldwide


Horizon Media, Adbrain Make Major Moves in Mobile

MMW learned this week that Horizon Media, the largest privately held media services agency in the world, has announced that its programmatic buying operation, HX, has selected Adbrain, a global provider of intelligent cross-device technology solutions, as its primary cross-device partner. According to a provided statement, the partnership enables HX to use cross-device ID mapping in any programmatic platform across Horizon’s network. This partnership is the result of a series of successful clien...
Tags: Marketing, Mobile Marketing, Marketing Strategy, Horizon, SVP, Horizon Media, Adbrain


Amid U.S. Marketing Push, Avon Hires Horizon Media as AOR

Avon has hired Horizon Media as agency-of-record for offline media and activation in the U.S., a move that comes after the beauty brand separated from its global parent in March and became a privately held company in North America.The North American business, which is now majority-owned by Cerberus Capital Management, operates under the name New Avon, but is still known as Avon to consumers and representatives, said Matt Harker, VP-marketing for the company.Mr. Harker said the brand is investing...
Tags: Advertising, Avon, North America, Harker, Cerberus, Cerberus Capital Management, Horizon Media, Lindsay Stein


Advertising Legends Descend on NYC

Spencer McAfee-Gundrum It’s a special thing to hear gods speak. And on one particular morning on Advertising Week’s Times Center Stage, the gods of advertising did. “These are our very favorite people and they were chosen for that very reason,” said Advertising Week CEO Matt Scheckner, introducing the legendary group. A group of industry panelists joined together on stage to talk about charismatic leadership -- a talent they each possess -- and, in the process, they shared priceless insights ...
Tags: News, Albert Einstein, North America, Huffington Post, Advertising Week, Clark, Paul Woolmington, Wendy Clark, Horizon Media, Bill Bernbach, Reinhard, Bill Koenigsberg, Keith Reinhard, CHUCK PORTER


Shazam, iHeartMedia and more collab on revolutionary radio metric system

A bunch of leaders in broadcast radio have come together with Shazam to provide a long-awaited solution to measuring audiences across radio formats online and off. Leading figures in broadcasting radio have joined Shazam to create the technology capable of measuring audio metrics across all radio formats. The collaborators with Shazam are iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group. President, CEO, and founder of Horizon Media Bill Koenigsberg said: “We welcome this kind of inn...
Tags: Music, Digital, Industry, Radio, Measurement, Metrics, Shazam, Audience, Digital Music News, Analogue, Cox, Cumulus Media, Yahoo Finance, Entercom, Greg Glenday, Cox Media Group


LG Electronics USA Appoints Horizon Media Agency of Record

LG Electronics USA has tapped Horizon Media as its agency of record for communications planning and paid media across the company's three main U.S. divisions of home appliances, home entertainment and mobile phones.The agency won the business following a competitive review involving at least five shops, including incumbent Mindshare, according to people with knowledge of the matter, who estimated LG's media budget for this year in the $250 million to $300 million range.Representatives from Minds...
Tags: Advertising, Lg, LG Electronics USA, Horizon Media, Lindsay Stein


A Complete Guide to Influencer Marketing

Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially. There is good reason to believe that influencer marketing is the fastest-growing marketing channel this year. 84% of marketers surveyed by eMarketer said they planned to launch an influencer campaign within 12 months. We’re only halfway through 201...
Tags: Google, Social Media, Seo, Niche, Analytics, Fullscreen, SaaS, Edelman, Red Bull, Marketplaces, Metrics, Influencer Marketing, CRM, Software As A Service, Emarketer, Influencers


360i News: Why Too Much Ad Tech at Cannes Actually Fuels Creativity’s Future

As reported by: Ad Age here. Over the years, I’ve heard many a creative lament the rise of the digital media and ad-tech companies at Cannes. I’m no creative but I’ve, too, bemoaned how all the new technology-branded cabanas block the sea view and logos of data companies cover up the facades of the grand hotels. What used to be a bastion for creative directors and producers to talk about their craft and celebrate ideas has also become a global hub for the ad-tech world to tout their targeting, o...
Tags: Facebook, Marketing, New Zealand, Cannes, Lowe, GEICO, Martin Agency, Horizon Media, 360i News


360i News: 360i CMO Abbey Klaassen for Ad Age: Why Too Much Ad Tech at Cannes Actually Fuels Creativity’s Future

As reported by Ad Age here: Over the years, I’ve heard many a creative lament the rise of the digital media and ad-tech companies at Cannes. I’m no creative but I’ve, too, bemoaned how all the new technology-branded cabanas block the sea view and logos of data companies cover up the facades of the grand hotels. What used to be a bastion for creative directors and producers to talk about their craft and celebrate ideas has also become a global hub for the ad-tech world to tout their targeting, op...
Tags: Facebook, Marketing, New Zealand, Cannes, Lowe, GEICO, Martin Agency, Horizon Media, 360i News