Posts filtered by tags: Hotjar[x]


 

How to Optimize Your Conversion Funnel, from ToFu to BoFu

Posted by OliviaRossNo matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thing you do is note that you have a problem or a need, and then you research a solution online. Once you find that solution, which could be a product or service, you then decide which manufacturer or c...
Tags: Google, Facebook, Seo, Cta, Ppc, Google Analytics, Gartner, HubSpot, USP, Unbounce, Hotjar, OliviaRoss, YouTube Social, OptinMonster Image Source Interest, Email Start


What to Expect in 2019: Retail Trends

By Rieva Lesonsky Most of us small business owners start the new year with mixed emotions. We’re hopeful and optimistic about growing our businesses, yet with anxious about all the challenges we know we’ll face. To find out what lies ahead, I’ve collected a number of tips, predictions and advice from people in the know. We’ll be exploring general consumer, financial and economic trends, as well as what to expect in the fields of marketing, technology, retail, HR and money. We also have contribu...
Tags: Amazon, Facebook, Business, Instagram, Youtube, Disney, US, Billie, Sales & Marketing, Walmart, Customers, United States, Victoria, Ibotta, Right Now, Justine


Optimizing Google Tag Manager for Page Speed

Whether they’re for tracking user behavior, running pop-ups, or servicing a live-chat, many of your marketing machinations require placing tags on your website — Google Analytics, Hotjar, OptinMonster, Intercom… the list goes on. Unfortunately, these features come at a cost. Every tag on your site adds more server requests, and more server requests mean your page takes longer to load. Just take this GTMetrix page speed report for example: Disregarding the large page size, 270 request...
Tags: Google, Seo, Technical Seo, Site Speed, Google Tag Manager, Hotjar, Google Analytics Hotjar, Daniel An, Google Analytics UA, Scroll Depth


Lifestyle Branding Lessons from Marshawn Lynch's Beast Mode Apparel

Building a lifestyle brand means aligning your products with the interests, dreams, emotions, and daily lives of the people who identify as part of the culture you're creating products for. In this episode of Shopify Masters, you’ll hear from Yaw Owusu, the serial entrepreneur that partnered with NFL star Marshawn Lynch to launch his official lifestyle and athleisure brand: Beast Mode. Find out how he approached the celebrity and helped turn his apparel brand into a lifestyle brand. Whether t...
Tags: Amazon, Facebook, Ecommerce, Instagram, La, Disney, NFL, Bbc, Marshawn Lynch, Brian, Oakland, Seattle, Shopify, Mitch, Billy, Felix Thea


How To Keep Your Content User-Centric

It can be hard to know where to start when designing the content you need for your business or organisation, especially if you have a large amount of new content to produce. You may have just undertaken a content audit or established that you aren’t quite up there with your competitors and found there’s a real need to produce some compelling content to get you more visibility. You also may have uncovered a need to improve user experience elements of your site by making the current content, less ...
Tags: Google, London, US, Content Marketing, Sem, Google Analytics, Brighton, Steve, The Digital Marketing Blog, Buzzsumo, Hemingway App, Clearleft, Andy Budd, Content Design, Tone Of Voice, Hotjar


#460 How To Keep Your Content User-Centric: Interview with Tess Underhill

It can be hard to know where to start when designing the content you need for your business or organisation, especially if you have a large amount of new content to produce. You may have just undertaken a content audit or established that you aren’t quite up there with your competitors and found there’s a real need to produce some compelling content to get you more visibility. You also may have uncovered a need to improve user experience elements of your site by making the current content, less ...
Tags: Google, London, US, Content Marketing, Sem, Google Analytics, Brighton, Ux, Steve, The Digital Marketing Blog, Internet Marketing Podcast, Buzzsumo, Hemingway App, Clearleft, Andy Budd, Content Design


SEO for Small Business – The Topics, Tactics & Tools

So you’ve decided to play the long-game that is SEO. Fantastic! Depending on your familiarity with search engines, perhaps you’ve told your team or your boss “we’ll work to show up in the number one spot for the one thing that everyone searches in our industry.” [Long, long pause.] It’s a tantalizing thought. But let’s set expectations for the folks who are newer to this: SEO is really hard when you’re a new or small business. Moreover, this kind of “straight through the front door” approach to ...
Tags: Google, Seo, Blogging, Ppc, Cms, Google Analytics, Bing, Digital Marketing, Google Adwords, YOAST, SMB, Hotjar, Bing Webmaster Tools, SEO Blog Posts, Keyword Research Keyword, Internal Links Internal


An Introduction to Google Tag Manager

Posted by Angela_PetteysDigital marketing thrives on data. No matter what type of site you have, whether it’s a large e-commerce site, a personal website, or a site for a small business, it’s essential to understand how people interact with your site. Google Analytics can provide a lot of the important insights you’re looking for, but when used alone, it does have its limitations. But by tagging your site and using Google Tag Manager in conjunction with Google Analytics, you’re able to collect m...
Tags: Google, Seo, Google Analytics, Sdk, GTM, Lunametrics, Hotjar, Universal Analytics, Simo Ahava, Angela_Petteys, Twitter Bing Ads Crazy Egg, Analytics Mania


More Than a Store: Why (And How) This Founder Built a Lifestyle Platform Instead

Building an online store lets you showcase and sell your products or services. But building a platform lets you create a place for members of your niche to return to and connect with others who share their interests. In this episode of Shopify Masters, you’ll learn from an entrepreneur who went beyond building a store and instead decided to create a platform to become the central hub for the Electronic Dance Music scene. Anthony Ulanovsky is the founder of iEDM: the premier online EDM lifestyle...
Tags: Google, Ecommerce, Europe, New York, Walmart, United States, Anthony, Shopify, Yotpo, Felix Thea, FELIX, Fort Lee New Jersey, Hotjar, Google Advertising, Facebook Twitter Instagram Recommendations, Especially Facebook


The Art (and Science) of Facebook Video Ads That Work

It's no secret that Facebook videos are a great way to reach new audiences on one of the biggest social networks around. But what does it take to create one that actually takes off, let alone drives traffic and sales for your products? On this episode of Shopify Masters, you’ll learn from an entrepreneur who has mastered the art of creating Facebook video ads and trailers for his digital products. Gary Martin of RGG Edu makes documentary-based tutorials from the best photographers and retoucher...
Tags: Google, Facebook, Ecommerce, Christopher Nolan, Australia, Youtube, Germany, Netflix, United States, Brazil, Silicon Valley, Rob, Papua New Guinea, Bahamas, Shopify, Squarespace


The Art (and Science) of Facebook Video Ads That Work

It's no secret that Facebook videos are a great way to reach new audiences on one of the biggest social networks around. But what does it take to create one that actually takes off, let alone drives traffic and sales for your products? On this episode of Shopify Masters, you’ll learn from an entrepreneur who has mastered the art of creating Facebook video ads and trailers for his digital products. Gary Martin of RGG Edu makes documentary-based tutorials from the best photographers and retoucher...
Tags: Google, Facebook, Ecommerce, Christopher Nolan, Australia, Youtube, Germany, Netflix, United States, Brazil, Silicon Valley, Rob, Papua New Guinea, Bahamas, Shopify, Squarespace


50 Free Marketing Tools Any Small Business Can Use

You’re a small business. You need to market your products and services to establish yourself on the market and edge ahead of competitors. Though your marketing budget doesn’t stretch too far. Fortunately, there is a whole host of free marketing tools that small businesses can benefit from. Here’s 50! Free Marketing Tools Portent Portent is a handy free marketing tool for businesses, allowing you to come up with unique and fabulously shareable ideas for content. Portent will generate some e...
Tags: Google, Facebook, Instagram, Sales, Buffer, Feedly, Optimizely, Don, YOAST, Facebook Twitter Pinterest, Google Alerts, Marketing Tips, Facebook Audience Insights, Mailchimp Mailchimp, Public Answer the Public, Hotjar


Selling in Marketplaces Versus Your Own Store: Lessons From the Founder of Dotoly

Cindy Chan is the founder of Dotoly, a store that sells animal-inspired jewelry, gifts and home decor at affordable prices.  After selling her products through multiple marketplaces, in her own physical store, and now an ecommerce store, she has a lot to share about the pros and cons of each, and what she's learned from her various experiences.  On this episode of Shopify Masters, you'll hear her story and we'll explore the many experiments she ran—both small and big—that helped her grow her bu...
Tags: Google, Amazon, Facebook, Ecommerce, Asia, Hong Kong, New York, Instagram, Etsy, Australia, Ebay, New York City, US, Google Analytics, Canada, Shopify


This week's sponsor: Hotjar

Hotjar, see how your visitors are really using your site. Try it free.
Tags: Hotjar


5 Brazen Ways to Take Your Online Business to the Next Level

So you’ve reached your earnings potential with your online business. You have sustained the highest profit for the past few months, and there’s no stopping you. You have been observing the best practices to optimize your sales and run your business smoothly. What’s the next step to take? Breaking through the glass ceiling, of course! There are no bounds to how much success you can achieve with your online business. Whether it’s an affiliate blog or an eCommerce site, there are always ways to do...
Tags: Business, Mailchimp, Influencer Marketing, Yotpo, HubSpot, Ugc, Small Business Challenges, Small Business Advice, Conversion Rates, Hotjar, Online Business Tools, Qualaroo VPS


Selling in Marketplaces Versus Your Own Store: Lessons From the Founder of Dotoly

Cindy Chan is the founder of Dotoly, a store that sells animal-inspired jewelry, gifts and home decor at affordable prices.  After selling her products through multiple marketplaces, in her own physical store, and now an ecommerce store, she has a lot to share about the pros and cons of each, and what she's learned from her various experiences.  On this episode of Shopify Masters, you'll hear her story and we'll explore the many experiments she ran—both small and big—that helped her grow her bu...
Tags: Google, Amazon, Facebook, Ecommerce, Asia, Hong Kong, New York, Instagram, Australia, Ebay, New York City, US, Google Analytics, Canada, Shopify, General Assembly


5 essential, free marketing tools for startups

The last thing you need as a bootstrapping startup is a large outlay on marketing tools and tech. So here are five essential tools to get you marketing like a pro, for free. Google Analytics – web analytics The granddaddy of free web analytics. Google Analytics gives you a complete picture of your audience: how many there are, where they’re coming from, where they’re going when they get to your website, etc. A must if you want a snapshot of the health of your website. Hotjar – website op...
Tags: Startups, Tools, Technology, Marketing, Google Analytics, Best Of The Web, How to do marketing, Marketing Tools, Hotjar


Hiring @Hotjar—How constant optimizations result in a genius hiring process

Back in 2014, David Darmanin was frustrated with a lack of an all-in-one, affordable CRO (conversion rate optimization) solution. So he brought a team together to build that dream tool. The result is Hotjar.  By now, Hotjar has gained worldwide traction and  “staked its claim on the future of CRO,”   VentureBeat reports . Standing behind this remarkable success is a talented team who works 100% remotely. How did they work this out? In the following talk, David shares with us his secret recip...
Tags: Europe, UK, Jobs, David, United States, Malta, Trello, Hipchat, Josh, Hagi Trinh, Recruitee, Hotjar, Baremetrics


Startup spending guide: When freebies will do

 This is the second installment in the Startup Spending Guide series, where we are exploring how early-stage startups should spend their non-payroll money. In the first installment we enumerated areas where early-stage startups need to spend money. In this installment we’re going to cover areas where free tools are not only available, but preferred. In the final installment we’ll… Read More
Tags: Startups, TC, Column, Tech, Tumblr, Drift, Mailchimp, Buffer, Slack, Bitbucket, Streak, Trello, Gitlab, Hipchat, Hotjar


Never Show A Design You Haven’t Tested On Users

It isn’t hard to find a UX designer to nag you about testing your designs with actual users. The problem is, we’re not very good at explaining why you should do user testing (or how to find the time). We say it like it’s some accepted, self-explanatory truth that deep down, any decent human knows is the right thing to do. Like “be a good person” or “be kind to animals.” Of course, if it was that self-evident, there would be a lot more user testing in this world. Let me be very specific about wh...
Tags: Google, Facebook, Css, Google Analytics, Labour, Norway, Labour Party, Invision, Oslo Norway, Ida, Central Station, Skype Google, By, Morten, Hotjar


6 Tools to Help You Build a Personalized Online Shopping Experience That Converts

Did you know that 70% of consumers want your ecommerce store to give them a more personalized shopping experience? From product suggestion to personalized ads and emails, customers want to feel like your business knows them. Although this might sound difficult, providing a personalized shopping experience to satisfy your customers' personalization demands can actually be pretty easy. By using some (or all) of these third party ecommerce platform integrations, you can tailor your shopping exper...
Tags: New Relic, Huffington Post, Bronto, Cabela, Monetate, MarketLive, Allen Burt, Bronto Bronto, Magento Demandware, Evo Hotjar, Hotjar, Wyldsson, MooseJaw, Poler Stuff, Poler, TowerData