Posts filtered by tags: Iab[x]


 

Adtech ‘data breach’ GDPR complaint is headed to court in EU

New York-based IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court in Germany by the Irish Council for Civil Liberties (ICCL) in a piece of privacy litigation that’s targeted at the high speed online ad auction process known as real-time bidding (RTB). While that may sound pretty obscure the case essentially loops in the entire ‘data industrial complex’ of adtech players, large and small, which make money by profiling Internet users and selling access to...
Tags: Google, Amazon, Verizon, Facebook, Twitter, Europe, UK, New York, Privacy, Advertising Tech, Germany, Articles, Tech, Eu, European Union, Ireland


Next-Gen Skoda Rapid (Slavia) Visualized As Per Latest Spy Shots - IAB Renders

The current-gen Skoda Rapid has been on sale in India for almost a decade now...
Tags: India, Autos, Iab, Skoda Rapid, Next Gen Skoda Rapid Slavia


Kia Seltos vs Maruti Suzuki Vitara Brezza - Tug Of War

If you are a regular reader of IAB, you'd know that we love featuring...
Tags: Autos, Iab, Maruti Suzuki Vitara Brezza


Kia Seltos vs Tata Nexon EV - Diesel vs Electric SUV Drag Race

If you are a regular reader of IAB, you'd know we simply love drag races....
Tags: Autos, Iab, Tata Nexon EV Diesel vs Electric


Next-Gen Ford Endeavour Imagined As Per Latest Spy Shots - IAB Renders

The current-gen Ford Endeavour has been on sale in our market since 2016 and...
Tags: Ford, Autos, Iab, Next Gen Ford


Here's a Hilarious Drag Race Between Bajaj Qute And a Bicycle - VIDEO

If you are a regular reader of IAB, you'd know that we simply love drag...
Tags: Autos, Iab


Covatic Joins as Member of IAB UK as It Readies Itself for Further Growth

Covatic, a Techstars backed company, has joined industry association, the IAB UK, as it develops its future-facing product offer London, UK: Covatic, a fast-growing technology company which empowers media companies by delivering private by design audience segmentation, has joined the Internet Advertising Bureau (IAB UK) as it continues to help marketers grapple with a shifting […] The post Covatic Joins as Member of IAB UK as It Readies Itself for Further Growth appeared first on Ad Tech Daily.
Tags: UK, Advertising, Press Releases, TechStars, Interactive Advertising Bureau, Iab, London UK, Ad & Media Strategies, Digital Intelligence, Audience Segmentation, IAB UK, Internet Advertising Bureau IAB UK, Covatic


Amazon's Ad Revenue Is Now Twice As Big As Snap, Twitter, Roku and Pinterest Combined

The major growth in Amazon's advertising unit means its revenue contribution is now 2.4 times larger than Snap, Twitter, Roku and Pinterest combined, and it's growing 1.7 times as quickly, according to Loop Capital. CNBC reports: Amazon's "Other" unit, which is primarily made up of advertising but also includes sales related to other service offerings, grew revenue a whopping 77% year-over-year to more than $6.9 billion in the first quarter, the company reported last month. "Performance ads on t...
Tags: Amazon, Pinterest, Tech, Iab, Twitch Amazon, Snap Twitter Roku, Loop Capital CNBC


KTM 750 Duke Visualized by IAB's Expert Illustrator - VIDEO

KTM AG is developing a new 750cc range of motorcycles that are supposed to fill...
Tags: Autos, Iab, KTM, KTM AG


TEGNA Unveils New Automotive and Tourism Attribution Capabilities, National VERIFY Brand and Sports Streaming Offerings at IAB NewFronts

TEGNA’s NewFronts Presentation Showcases Power of Local Media for Reaching Audiences at Scale in Trusted, Brand-Safe Environment TYSONS, Va. — TEGNA Inc. (NYSE: TGNA) is announcing several new initiatives today at the IAB NewFronts, the nation’s largest digital media marketplace featuring some of the most innovative companies in media and entertainment. In its NewFronts debut, […] The post TEGNA Unveils New Automotive and Tourism Attribution Capabilities, National VERIFY Brand and Sports Streami...
Tags: Advertising, Press Releases, Online Media, Attribution, Iab, TEGNA, Ad & Media Strategies, Digital Intelligence, Advertising Events, Ad Products, Iab Newfronts, TYSONS Va TEGNA Inc NYSE


KTM 750 Duke Visualized by IAB's Expert Illustrator

KTM AG is developing a new 750cc range of motorcycles that are supposed to fill...
Tags: Autos, Iab, KTM, KTM AG


LeBron drops first PepsiCo ad, and Reddit launches in-house agency: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. King of Mtn Dew King James gets his dance moves on in his first ad for PepsiCo since leaving Coca-Cola earlier this year. Basketball star LeBron James becomes the “Salsa King” in a spot for Mtn Dew’s new energy drink Mtn Dew Rise Energy that takes a peek into an alternate vers...
Tags: Hbo, Pinterest, Advertising, Samsung, Reddit, Lebron James, Kim, Warner Bros, Pepsico, Rebecca Minkoff, Coca Cola, Charlottesville, Guinness, State Farm, James, Iab


Three Reasons to Make Cybersecurity Your Marketing Priority

Our lives are increasingly impacted by fast-moving technology: In fact it’s moving so fast that it is starting to feel like a sci-fi movie: Smart assistants doing searching and buying on the consumer’s behalf, intelligent customer support bots driving the consumers’ shopping decisions, smart applications predicting your competitive edge in the next few years… The Internet of Things (IoT) growth is astounding: 20.4 billion IoT devices are expected to be purchased and used by 2020, according to...
Tags: Canada, Gartner, Brazil, Ibm, Branding, Iab, BabyCenter, Business Life, Safety Drives Customers, U S U K Brazil China


Disqus facing $3M fine in Norway for tracking users without consent

Disqus, a commenting plugin that’s used by a number of news websites and which can share user data for ad targeting purposes, has got into hot water in Norway for tracking users without their consent. The local data protection agency said today it has notified the U.S.-based company of an intent to fine it €2.5 million (~$3M) for failures to comply with requirements in Europe’s General Data Protection Regulation (GDPR) on accountability, lawfulness and transparency. Disqus’ parent, Zeta Global, ...
Tags: Google, Europe, UK, Tech, Eu, European Union, Ireland, European Commission, Belgium, Norway, Grindr, Disqus, Gdpr, Iab, Thon, DPA


What’s Next for Verizon Media After the $5 Billion Sale to Apollo?

Verizon Media faced advertisers at the IAB NewFronts only a day after its parent company Verizon said it will sell the business to Apollo Global Management for $5 billion. Guru Gowrappan, CEO of Verizon Media, appeared on the virtual stage, in Yahoo-branded garb, for less than 90 seconds and told potential clients "we're as committed...
Tags: Verizon, Yahoo, Advertising, Ad Tech, Iab, Apollo Global Management, NewFronts, Verizon Media


Connected TV Drives Massive Growth in Digital Video Spend

Growth in digital video advertising shows no signs of slowing down in 2021. According to the IAB's annual report, Video Ad Spend 2020 and Outlook for 2021, digital video advertising is expected to represent 56% of total video spend this year. The report was launched at today's 2021 NewFronts, and much of this growth is...
Tags: Advertising, Connected TV, Iab, NewFronts, Streaming & OTT


Verizon's data dreams, denied

Hi and welcome to the Insider Advertising newsletter, where we break down the big news in advertising and media news, including:Jitters inside Verizon Media Group;JetBlue picks a new agency;Peloton malfunctions.First, we're seeking nominations for the world's most innovative CMOs. Submit here.And, if you got this email forwarded, sign up for your own here. FILE PHOTO: A photo illustration shows a Yahoo logo on smartphone in front of a displayed cyber code and keyboard Reuters Ver...
Tags: Apple, Google, Verizon, Facebook, Technology, Media, Yahoo, Israel, Advertising, Disney, Newsletter, Trends, Aol, Nyt, Jetblue, WPP


Connected TV is biggest advertising winner in digital video in 2020: IAB

Survey also shows first-party data is now make-or-break for ad deals.
Tags: Advertising, Iab


Connected TV was biggest advertising winner in digital video in 2020: IAB

Survey also shows first-party data is now make-or-break for ad deals.
Tags: Advertising, Iab


Xandr and IAB Europe Release Guide on Curated Marketplaces

Building efficient programmatic supply solutions with curated marketplaces LONDON – Xandr, AT&T’s advanced advertising company, in partnership with the IAB Europe, today released an industry report called ‘Demystifying the curated marketplaces: a guide for buyers to drive efficient supply strategies’ and the results of a region-wide industry survey on curated marketplaces in Europe. In the report […] The post Xandr and IAB Europe Release Guide on Curated Marketplaces appeared first on Ad Tech Da...
Tags: Europe, London, Advertising, Press Releases, Online Media, Iab, Media Buying, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Ad Products, Programmatic Buying, Programmatic Advertising, Monetization Strategy, IAB Europe, Xandr


FuboTV Pitches World Cup and Ad Targeting at NewFronts

FuboTV, a sports-focused pay-TV provider, is joining a growing chorus of streaming companies vying to win ad dollars that are traditionally spent on linear TV. The streamer is participating in the IAB NewFronts this year, where it's pitching a slate of original content plus new ad targeting offerings. FuboTV is partnering with LiveRamp to bolster...
Tags: Advertising, Ad Tech, Connected TV, Iab, NewFronts


Your NewFronts need-to-know, plus key insights from Ad Age Agency Report 2021: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you’re reading this online or in a forwarded email, here’s the link to sign up for our Wake-Up Call newsletters. About-turn On Sunday afternoon and evening, multiple news outlets were reporting that Verizon Communications was thisclose to selling its media division, which includes AOL and Yahoo, to private equity group Apollo Global Management—a rumored deal that seems on the verge of ac...
Tags: Amazon, Verizon, Yahoo, Youtube, Americas, Advertising, US, Samsung, Adidas, Aol, Roku, Berkshire Hathaway, Warren Buffett, Conde Nast, Johnson, Vizio


Digital ad revenue increases more than 12% despite pandemic headwinds: IAB

With the pandemic keeping audiences at home and on screens for most of the day, the industry benefited from a surge in the number of digitally-connected consumers during lockdowns, according to the report. 
Tags: Advertising, Iab


Online Advertising Stood Sturdy Amid the Pandemic, IAB Says

The online advertising industry bounced back from a bruising first six months of 2020 to grow revenues 12% year-on-year, according to the IAB's annual ad revenue report. That's down from the 16% revenue growth seen in 2019, but a far cry from some of the worst fears early on in the pandemic. The study, conducted...
Tags: Media, Advertising, Iab, Adapting to Crisis


IAB Sets Final 2021 NewFronts Schedule

With just under a month until the NewFronts presentations, the Interactive Advertising Bureau has released its final schedule for the event. In addition to six previously announced newcomers, NBCUniversal is joining as a first-time partner for the four days of presentations, which will be held virtually for the second year in a row. DoubleVerify is...
Tags: Advertising, Interactive Advertising Bureau, Iab, NewFronts, Streaming & OTT


IAB Announces Latest Podcast Upfront Schedule as Listenership Continues to Grow

The IAB will hold its sixth annual Podcast Upfronts presentation in mid-May after a year in which the format continued to grow despite quarantine conditions. Top line The three-day event comes after the trade group announced that it would switch the date from fall to spring in order to move the showcase closer to the...
Tags: General, Advertising, Iab, Audio & Podcasting, Briefly


New Media Transparency Tools Are Coming to the Buy Side

The IAB has introduced two new specifications called buyers.json and DemandChain Object, ways for demand-side platforms (DSPs) to disclose their partners, as efforts to bring transparency to programmatic advertising are moving up the supply chain. First came ads.txt, a way for publishers to name the authorized sellers of its inventory, in 2017. Then came sellers.json,...
Tags: Advertising, Ad Tech, Iab, Programmatic


Nextech AR Joins the Interactive Advertising Bureau’s (IAB) Augmented Reality (AR) Board

The Interactive Advertising Bureau is the leading trade association advocating the value of the interactive advertising industry to legislators and policymakers. The successful launch of Nextech’s 3D/AR ad network positions the Company to become a new power player in the AR digital ad ecosystem. VANCOUVER, British Columbia — Nextech AR Solutions (“Nextech” or the “Company”) (OTCQB: […] The post Nextech AR Joins the Interactive Advertising Bureau’s (IAB) Augmented Reality (AR) Board appeared firs...
Tags: Advertising, Press Releases, Augmented Reality, Interactive Advertising Bureau, Online Media, Iab, Ad & Media Strategies, Digital Intelligence, Nextech, IAB Augmented Reality AR Board, VANCOUVER British Columbia Nextech AR Solutions


Supporting a healthy digital ads ecosystem in Australia

Advertising plays a major role in sustaining the free and open web. It supports a universe of Australian creators and publishers — and underwrites the useful content and services that Australian internet users enjoy. Advertising technology creates opportunities for businesses, particularly small and medium businesses, to connect with customers. This helps facilitate competition, innovation and growth across the Australian economy. estimated that Google creates AU$32 billion in benefits annuall...
Tags: Google, Australia, Iab, ACCC, Barney Pierce, SBS WPP


IAB Releases AR Buyer’s Guide for Marketers

Saying that 97% of brands on Forbes' Most Valuable Brands list are currently using augmented reality in their advertising, the IAB Monday released its AR Buyer's Guide to help pave the way for mid-level and senior-level marketers. The guide highlights the benefits of AR marketing, the types of experiences available to brands, recommended measurement criteria...
Tags: Advertising, Artificial Intelligence, Iab, Social Pro Daily