Posts filtered by tags: Iab[x]


 

Grow your brand with new Google Marketing Platform tools

In the past months, we’ve seen a breakthrough in searches for terms such as "online graduation," “staycation” and “virtual classroom.” As people form new consumption habits, a strong brand is more valuable than ever. It allows you to stand out in the marketplace at a time when customers are on the lookout for the products and services that will be part of their new routines. Today, we’re introducing a series of tools in Display & Video 360 and Campaign Manager to help you grow your brand and ...
Tags: Google, Youtube, US, Comscore, Ifa, Iab, CTV, YouTube TV, Masthead, Google Marketing Platform, YouTube Masthead, Glenn Thrope


Diversity takes center stage at the IAB Podcast Upfront

Pepsi signs on as first sponsor of iHeartMedia’s new Black Effect Podcast Network
Tags: Advertising, Iab, Pepsi


Top advertising trends in 2020

When was the last time you saw a commercial during a commercial break in a regularly scheduled program on your television? For many of us, it’s been a while. That’s because advertising trends continue to favour digital channels over traditional media. According to a recent report from the Interactive Advertising Bureau (IAB), the shift in advertising from traditional media to digital media is still going strong in 2020. So preparing a marketing plan with plenty of digital advertising is vital fo...
Tags: Marketing, Iab, Interactive Advertising Bureau IAB


Durex Destigmatizes Anal Sex; Meet the IAB’s New CEO: Wednesday’s First Things First

Welcome to First Things First, Adweek's daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Durex Challenges the Stigmas Around Anal Sex, Which It's Not...
Tags: Advertising, Durex, Adweek, Iab, First Things First


Taboola and Outbrain called off their plan to merge — here's what happened to the proposed $2 billion company

Hi! Welcome to the Insider Advertising daily for September 10. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]'s news: What happened to the Taboola and Outbrain merger, Under Armour layoffs, and inside Spotify's bet on podcasts. (L-R) Cofounder and co-CEO of Outbrain Yaron Galai and founder and CEO of Taboola Adam Singolda Noam Galai/Getty...
Tags: Facebook, Spotify, Disney, Dc Comics, Trends, New York Times, Fox News, David Cohen, Barack, Iab, Taboola, Outbrain, Afp, Armour, Coors Light, Miller Lite


IAB’s Randall Rothenberg Steps Down as CEO, David Cohen to Take Helm

Randall Rothenberg is relinquishing his role as CEO of the Interactive Advertising Bureau after 14 years atop the digital advertising and marketing trade association. David Cohen, who has served as president of IAB since March 2020 after more than two decades in the media agency world, will take over as chief exec as of Sept. […]
Tags: News, David Cohen, Interactive Advertising Bureau, Iab, Randall Rothenberg


IAB's new CEO David Cohen takes over and already sees ways to modernize the NewFronts

Longtime leader Randall Rothenberg makes way for new boss, but still has plenty of lobbying to do.
Tags: Advertising, David Cohen, Iab, Randall Rothenberg


After 14 Years, IAB Is Getting a New CEO

The Interactive Advertising Bureau today announced that David Cohen, the trade organization's current president, will take over for Randall Rothenberg as chief executive officer of both IAB and IAB Tech Lab on Sept. 15. Rothenberg will stay on as executive chair through 2022. Cohen joined IAB in March from Magna, Interpublic Group's centralized media intelligence,...
Tags: General, Advertising, David Cohen, Interactive Advertising Bureau, Iab, Cohen, Randall Rothenberg, Rothenberg, Iab Tech Lab, C-Suite, Leadership & Talent, Ad Tech & Mar Tech, Magna Interpublic Group


Adverty Announces Approval Status as the Latest Vendor to Join IAB Europe’s Transparency and Consent Framework

Today, Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent framework, designed to help all parties in the digital advertising chain to ensure they comply with data protection regulations (GDPR) and privacy directives. Adverty, the leading in-game platform for advertisers, agencies and content creators, announces their […] The post Adverty Announces Approval Status as the Latest Vendor to Join IAB Europe’s Transparency and Consent F...
Tags: Europe, Advertising, Press Releases, Interactive Advertising Bureau, Digital Marketing, Iab, Media Buying, TCF, Ad & Media Strategies, Digital Intelligence, Ad Networks and Platforms, Adverty, Adverty AB, Iab Tcf


Apple Watch Podcasts App Found to Falsely Inflate Listener Numbers

The Apple Watch will no longer be counted in podcast listener numbers for Interactive Advertising Bureau (IAB) Tech Lab partners because it has been found to falsely inflate listener numbers. Currently, when a podcast is automatically downloaded by an ‌Apple Watch‌ user, it is counted as two listeners; one from the ‌Apple Watch‌, and one from its paired iPhone. Since the ‌Apple Watch‌ and ‌iPhone‌ download the same podcast episode by default, and they both report different device user agents...
Tags: Apple, Podcasts, Apple Watch, Apple Watch Apps, Iab, Don, Iab Tech Lab, Interactive Advertising Bureau IAB Tech Lab


Kawasaki Ninja ZX-25R-based naked Z25R imagined - IAB rendering

The Kawasaki Ninja ZX-25R was one of the most-awaited motorcycles of the year....
Tags: Autos, Iab, Kawasaki Ninja, Kawasaki Ninja ZX


2020 Honda Livo BS6 disc brake variant price revealed - IAB Report

The 2020 Honda Livo BS6 was launched in June. The new 110cc commuter is...
Tags: Autos, Iab


Legal considerations: UK Government’s crackdown on advertising HFSS products

The UK Government recently announced their plans to severely restrict the advertising of products that are high in fat, sugar or salt (HFSS) in the UK. According to the IAB, the move would affect brand ads for products, supermarket ads and potentially marketing of shops, food outlets and takeaway services. Here, Darryl Taylor, our General Counsel, examines the legal complications around the move.   HFSS products are food and soft drink products that are high in fat, salt or sugar as identified u...
Tags: UK, Seo, Thought Leadership, Iab, Darryl Taylor, Kelly Cross, HFSS


Google is aiming to dominate ad buying on Spotify and Pandora as it seeks a bigger piece of the $2.7 billion digital audio market

Google is adding more inventory for streaming audio to its programmatic ad platform as it seeks to sell a bigger share of ads on Spotify, Pandora, and iHeartMedia. It also just built a new feature that helps marketers create audio placements from scratch, which could help it win share with small advertisers. Google sees a chance to get a bigger piece of digital audio advertising, which accounted for an estimated $2.7 billion in 2019. Visit Business Insider's homepage for more stories. Google ...
Tags: Google, Spotify, Adobe, US, Trends, Walmart, Pandora, Canada, Interactive Advertising Bureau, Iab, Spotify Pandora, Triton Digital, Smyk, Bia Advisory Services, Stephen Smyk, Trade Desk AT T s Xandr Verizon


Google is circling the $2.7 billion digital audio market with new tools that help advertisers buy Spotify and Pandora ads

Google is adding more inventory for streaming audio to its programmatic ad platform as it seeks to sell a bigger share of ads on Spotify, Pandora, and iHeartMedia. It also just built a new feature that helps marketers create audio placements from scratch, which could help it win share with small advertisers. Google sees a chance to get a bigger piece of digital audio advertising, which accounted for an estimated $2.7 billion in 2019. Visit Business Insider's homepage for more stories. Google ...
Tags: Google, Spotify, Adobe, US, Trends, Walmart, Pandora, Canada, Interactive Advertising Bureau, Iab, Spotify Pandora, Triton Digital, Smyk, Bia Advisory Services, Stephen Smyk, Trade Desk AT T s Xandr Verizon


New BS6 BMW G 310 R to launch soon, spied testing again - IAB Report

The upcoming BS6 BMW G 310 R has been spied on the Indian roads once more. This...
Tags: Autos, Iab


BS6 Yamaha R15 V3.0 price hiked for the second time - IAB Report

The BS6 Yamaha R15 V3.0 was launched in December last year at a starting price...
Tags: Autos, Iab, Yamaha


Helping publishers manage consent with Funding Choices

Consent management, or the process of gathering and managing user privacy and data choices, has become increasingly important as more regions around the world enact privacy regulations. For publishers to continue funding their businesses with advertising, while respecting the privacy of their users, many are implementing a consent management solution.To help publishers gather and manage consent for the European General Data Protection Regulation (GDPR) and opt-out requests for the California Con...
Tags: Google, UK, California, Eu, Admob, Iab, TCF, IAB Europe, European General Data Protection Regulation GDPR, Google Ad Manager, Vegard Johnsen, IAB Europe TCF, Funding Choices


New TVS Scooty Zest 110 BS6 full specs & pricing revealed - IAB Report

After teasing the TVS Scooty Zest 110 BS6 in April, the Hosur-based company...
Tags: Autos, Iab


All-new 2020 Yamaha FZS 25 launched, costs INR 1.57 lakh - IAB Report

Along with the BS6 Yamaha FZ 25, the Japanese company has also launched the...
Tags: Autos, Iab, Yamaha, Yamaha FZS


New BS6 Yamaha FZ 25 launched, priced at INR 1.52 lakh - IAB Report

Yamaha has finally launched the BS6 FZ 25 in India. The more eco-friendly 250cc...
Tags: India, Autos, Iab, Yamaha


Inside Google and others' struggle to stop an advertising fraud scheme that's skimming $130 million from the industry

A new ad fraud scheme called Hydra is stealing millions from advertisers by impersonating app traffic, fraud watchers said. The operation was detected a year ago by Israeli company Protected Media, which recently brought it to the US ad industry's attention. "Operation Slay Hydra" is underway to stop it, but experts say Hydra is more sophisticated than other ad fraud operations they've seen to date. They say it points to the need for more apps to adopt fraud protection measures and for adverti...
Tags: Google, US, Trends, Hydra, Ana, Iab, Thomas, White Ops, Greiner, Trustworthy Accountability Group, Inside Google, Protected Media, Asaf Greiner, NBCUniversal Google, Operation Slay Hydra, Facebook Google GroupM Dr Pepper Snapple Group


An ad fraud operation called Hydra is skimming an estimated $130 million from advertisers, and Google and others are trying to stop it

A new ad fraud scheme called Hydra is stealing millions from advertisers by impersonating app traffic, fraud watchers said. The operation was detected a year ago by Israeli company Protected Media, which recently brought it to the US ad industry's attention. "Operation Slay Hydra" is underway to stop it, but experts say Hydra is more sophisticated than other ad fraud operations they've seen to date. They say it points to the need for more apps to adopt fraud protection measures and for adverti...
Tags: Google, US, Trends, Hydra, Ana, Iab, Thomas, White Ops, Leslie Odom Jr, Greiner, Trustworthy Accountability Group, Protected Media, Asaf Greiner, NBCUniversal Google, Operation Slay Hydra, Facebook Google GroupM Dr Pepper Snapple Group


TVS Jupiter BS6 price hiked for the second time - IAB Report

The TVS Jupiter BS6 received its first price hike last month. The Hosur-based...
Tags: Autos, Iab


2021 Kawasaki Ninja 400 gets four new colour options - IAB Report

Kawasaki has introduced four new colour options for the 2021 Ninja 400 in...
Tags: Autos, Iab, Kawasaki


Vespa VXL 125 BS6 launched, priced at INR 1.10 lakh - IAB Report

Along with the Vespa SXL 125 BS6, Piaggio India has also launched the Vespa VXL...
Tags: Autos, Iab, Piaggio India, Vespa VXL


Vespa SXL 125 BS6 launched, priced at INR 1.13 lakh - IAB Report

Piaggio India has launched the Vespa SXL 125 BS6 in the country. The new...
Tags: Autos, Iab, Piaggio India, Vespa SXL


IAB Unveils the Lineup for Its First Virtual Podcast Upfront

Similar to how the Interactive Advertising Bureau handled NewFronts this year, the sixth annual IAB Podcast Upfront event is also going virtual amid the pandemic. Dozens of entertainment brands are expected to participate in the event scheduled for Sept. 9-11, with returning presenters including Authentic, ESPN, iHeartRadio, Meredith Corp., Midroll Media, NPR, Westwood One and...
Tags: Podcast, Advertising, Interactive Advertising Bureau, Iab


BS6 BMW G 310 R spotted testing in India once again - IAB Report

The new BS6 BMW G 310 R was spotted testing in India for the first time earlier...
Tags: India, Autos, Iab


BS6 Bajaj Pulsar 150 gets slightly expensive - IAB Report

The BS6 Bajaj Pulsar 150 has become slightly expensive now. Bajaj Auto has...
Tags: Autos, Iab, Bajaj Auto