Posts filtered by tags: Iab[x]


Benelli 502C cruiser India launch confirmed for 2019

At the launch of the Benelli TRK 502 range, the company confirmed to IAB that...
Tags: India, Autos, Iab, Benelli

2019 ‘IAB 250’ Report Uncovers Most Important Disruptor Consumer Brands in U.S. Economy

Comprehensive IAB Study Finds Leading Direct Brands Reshaping Sectors from Apparel to Personal Care PHOENIX — IAB, the national trade association for the digital media and marketing industries, today released its second annual “IAB 250 Direct Brands to Watch” report identifying the direct-to-consumer brands that are driving positive change in the U.S. consumer economy. The […] The post 2019 ‘IAB 250’ Report Uncovers Most Important Disruptor Consumer Brands in U.S. Economy appeared first on Ad Te...
Tags: Advertising, Press Releases, Interactive Advertising Bureau, Online Media, Iab, Phoenix, Ad & Media Strategies, Advertising Reports and Studies, Digital Intelligence, Direct Brands, Iab 250

Why Do Advertisers Keep Spending More and More With the Walled Gardens?

The latest IAB ad spend figures came out earlier this week, painting a pretty rosy picture. Top-line numbers appear to show times are good: U.S. digital advertising revenues rose 22 percent year over year to $26.2 billion in the third quarter of 2018, according to the latest numbers from the trade body, compiled by PwC,...
Tags: Advertising, Iab, Programmatic, Walled Gardens

IAB Releases 2019 NewFronts Line-Up

Weeklong NYC Marketplace to Feature Media Powerhouses and Pioneers Showcasing Innovative Digital Content & Advertising Opportunities NEW YORK — The Interactive Advertising Bureau (IAB) today announced the preliminary schedule for the 9th annual Digital Content NewFronts held in New York City. From Monday, April 29, to Friday, May 3, the biggest names in media and […] The post IAB Releases 2019 NewFronts Line-Up appeared first on Ad Tech Daily.
Tags: New York City, Advertising, Press Releases, Iab, Interactive Advertising Bureau IAB, Ad & Media Strategies, Digital Intelligence, Iab Newfronts

IAB reader shares details of his restored Peugeot Sportif

The restoration express has brought a Peugeot Sportif to our notice. The moped...
Tags: Autos, Iab, Peugeot Sportif

MG Hector to feature Electronic Parking Brake

IAB has learnt that among a number of premium features, the MG Hector will come...
Tags: Autos, Iab, Hector

IAS Earns IAB Tech Lab Service Excellence Award

Michael Tuminello, VP of Publisher Products Recognised For Work to Unify Video Measurement With VAST 4.1 LONDON — Michael Tuminello, VP of Publisher Products at Integral Ad Science (IAS), has been honoured with the IAB Tech Lab Service Excellence Award for outstanding contributions to VAST 4.1 video specifications. The award recognises IAB Tech Lab member […] The post IAS Earns IAB Tech Lab Service Excellence Award appeared first on Ad Tech Daily.
Tags: London, Advertising, Press Releases, Online Media, Iab, Ad & Media Strategies, Integral Ad Science, Digital Intelligence, Iab Tech Lab, Ad and Media Verification, IAS, Integral Ad Science IAS, Michael Tuminello, Iab Tech Lab Service Excellence Awards, IAB Tech Lab Service

Hyundai Styx shows its tail light pattern in new spy shots [Update]

Update 2: IAB reader Karthy Rajendran has spotted a fully-loaded Hyundai Styx...
Tags: Autos, Iab, Hyundai Styx, Karthy Rajendran

Mahindra XUV300 AMT to be available in both petrol and diesel

In December 2018, IAB reported how an official interior sketch of the Mahindra...
Tags: Autos, Iab

Mahindra XUV300 AMT officially confirmed to be launched

In December 2018, IAB reported how an official interior sketch of the Mahindra...
Tags: Autos, Iab

Mahindra XUV300 to get AMT shortly after launch - Report

In December 2018, IAB reported how an official interior sketch of the Mahindra...
Tags: Autos, Iab

Martin Sorrell: Brexit Is a Perfect Metaphor for What’s Happening Between Brands and Agencies

Sir Martin Sorrell closed out the IAB Annual Leadership Meeting in Phoenix, Ariz., today with a sprawling conversation that touched on his feelings about retirement, the broken agency model, what Brexit could mean for GDPR and a prediction for Amazon's growth potential. At the heart of the discussion, though, were his plans for his nascent...
Tags: Amazon, General, Advertising, Brexit, Iab, Martin Sorrell, Phoenix Ariz, Happening Between Brands

Renault RBC MPV reveals more of its front-end in new spy shots [Update]

Update: IAB reader Gokulraj GK has shared a new spy video of the Renault RBC....
Tags: Autos, Iab, Gokulraj GK, Renault RBC MPV

Mahindra XUV300 spotted heading to a dealer ahead of launch this week

IAB reader Adeel Ahmad has spotted a black-coloured Mahindra XUV300 W8 (O) on...
Tags: Autos, Iab, Adeel Ahmad, Mahindra XUV300

Maruti Ciaz 1.5L diesel specs leaked, to be launched this month

IAB has got its hands on a document that leaks the specifications of the Maruti...
Tags: Autos, Iab, Maruti Ciaz

IAB reader shares the story behind this Luna TFR Plus' restoration

IAB reader and an avid motorcycle and scooter collector, R Deena Dayalan shares...
Tags: Autos, Iab, Luna TFR, Deena Dayalan

Hyundai Styx shows its tail light pattern in new spy shots

IAB reader Danish Murteza has shared spy shots of a Hyundai Styx test mule...
Tags: Autos, Iab, Hyundai Styx, Danish Murteza

Why Ads.txt Alone Isn’t a Silver Bullet to Cure Ad Fraud

Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique type of fraud that scrapes content from premium publishers' websites and creates falsified copies...
Tags: Advertising, Iab, Programmatic, Doubleverify

NewFronts 2019 New York One-Week Schedule Released

Disney, YouTube, Hulu and Vice Media are returning for the ninth annual Digital Content NewFronts marketing event series in New York City this spring, which keeps the one-week format adopted last year. Interactive Advertising Bureau, the trade group that runs the NewFronts, announced the NYC lineup, which will run Monday, April 29, to Friday, May 3. […]
Tags: New York, News, New York City, Interactive Advertising Bureau, Iab, Digital Content NewFronts, NewFronts, NewFronts 2019, Disney YouTube Hulu

IAB Announces Initial 2019 NewFronts Lineup

It's time once again for the Digital Content NewFronts. The Interactive Advertising Bureau, which operates the event but not each presentation, released the initial lineup today, with returning presenters including Meredith, Cond? Nast and BBC News. "NewFronts are now a fixture in the upfront season, and the roster is a reflection of this," said Anna...
Tags: Advertising, Interactive Advertising Bureau, Iab, Nast, NewFronts, Streaming & OTT, Meredith Cond, BBC News NewFronts

Group Nine Media to Sit Out NewFronts in 2019, Will Stage Multi-City Marketing Tour Instead

Group Nine Media, the Discovery-back digital media publisher, says it has a slate of over 50 original shows premiering in 2019. But it won’t be showcasing them at the Digital Content NewFronts marketing confabs this year. Instead, Group Nine will take the show on the road with a series of presentations across the U.S. showcasing […]
Tags: News, Iab, Digital Content NewFronts, Group Nine Media, Group Nine Media the Discovery, Instead Group Nine

Suzuki Wagon R EV spotted yet again, interior partially revealed [Update]

Update: An IAB reader who prefers to remain anonymous has shared new images of...
Tags: Autos, Iab, Suzuki Wagon R EV

1978 Enfield Mini Bullet gets revived by IAB reader

Here is another retro motorcycle that is older than some of the readers of IAB....
Tags: Autos, Iab, Enfield Mini Bullet

Ultra-rare Royal Enfield Fury DX 175 restored by IAB reader

The Royal Enfield Fury DX 175 is hands down one of the rarest motorcycles in...
Tags: Autos, Iab, Royal Enfield Fury

Scoop: Kamiq GT to be Skoda’s second SUV-coupe

Last year, Skoda introduced its first-ever SUV-coupe - the Kodiaq GT. IAB has...
Tags: Autos, Iab, Skoda

MG Hector road testing continues, spotted on the outskirts of Pune

IAB reader Armaan Jain has spotted two test mules of the MG Hector on the...
Tags: Autos, Iab, Pune, Hector, Armaan Jain

Triumph Bonneville Street 500 imagined in IAB's rendering

While Bajaj Auto and Triumph Motorcycles are yet to sign the final agreement,...
Tags: Autos, Iab, Bajaj Auto

Harley Davidson 'Street 250' imagined in IAB's rendering

In July 2018, Harley-Davidson announced a four-year strategy update for the...
Tags: Autos, Harley Davidson, Iab

Hyundai Ioniq Electric spotted testing in Chennai

IAB reader Cibhi Sp spotted the Hyundai Ioniq Electric in Chennai last week....
Tags: Autos, Iab, Chennai, Hyundai Ioniq Electric, Cibhi Sp

Daily Crunch: Dropbox acquires HelloSign

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here: 1. Dropbox snares HelloSign for $230M, gets workflow and e-signature Dropbox’s SVP of engineering Quentin Clark sees this as more than simply bolting on electronic signature functionality to the Dropbox solution. For him, the workflow capabilities that HelloSign added in 2017 were key to the purchase. “What...
Tags: Google, TC, London, Tech, Dropbox, Tencent, Naspers, Iab, Open Rights Group, University College, Clark, SVP, Jim Killock, Quentin Clark, Johnny Ryan, Michael Veale