Posts filtered by tags: Ignite Social Media[x]


 

5 Tips for Perfecting Your Business Strategy on Pinterest

Last month, Pinterest hosted the first-ever Pinterest Presents summit for advertisers that included some promising news for the platform’s future, such as seeing a global audience growth of 40% year-over-year in 2020 for two unexpected demographics, Gen Z and men. Even more exciting, the platform announced a new enhanced conversion analysis dashboard coming later this year. While these announcements are exciting, it’ll still be a few months until you can leverage the new dashboard and other u...
Tags: Google, Pinterest, Seo, Pinterest Marketing, Ignite Social Media, Product Pins, U S Pinterest, Optimize for Mobile Pinterest, Pinterest Certified


Updated Survey: How Social Media Behaviors Evolved Due to COVID-19

2020 will forever be known as the year that everything changed. A global pandemic, a Presidential election, numerous social justice movements, and more led to a slew of changes to how Americans live their everyday lives… including our social media behaviors. About one month into nationwide lockdowns, our team at Ignite Social Media conducted a survey of over 600 consumers to gauge their opinions on social media marketing tactics and how their social behaviors had changed. Today, we’re announc...
Tags: Facebook, Pinterest, Instagram, Seo, Linkedin, Social Media Marketing, Crisis Management, Announcements, Social Advertising, Social Media Strategy, Social Media Trends, Instagram YouTube, Ignite Social Media, Social Media Stats, TikTok YouTube, COVID


Social Media Organic Reach 2021: Who Actually Sees Your Content

How much value do you currently place on your organic content strategy? What was once the sole focus of social media marketing has nearly become an afterthought as businesses allocate more and more of their budgets into social media advertising. And who can blame them when the networks have forced everyone into a “pay-to-play” world and regularly adjust their algorithms to downplay organic reach. Within the following post, we’re breaking down insights and best practices based on our recent...
Tags: Facebook, Post, Instagram, Seo, Social Media Marketing, Cta, Ugc, Social Advertising, Facebook Marketing, Facebook Instagram, Social Media Strategy, Save Mart, Ignite Social Media, Organic Reach on Facebook, Outer Banks of North Carolina Keep


The Story of Ignite Social Media, The Original Social Media Agency

This article originally appeared on Starter Story. I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “the original social media agency” because we were the first social media agency created out of whole cloth in the United States. To this day, we’re considered among the very best social media agencies in the world. While other companies have pivoted over the years to add web developm...
Tags: Apple, Google, Twitter, Seo, Social Media Marketing, Canada, United States, Dell, HubSpot, Social Media Group, Social Media Agency, Instagram Facebook, Ries, Ignite Social Media, Jim Tobin, Original Social Media Agency


5 Predictions for the Future of Clubhouse

Since November of 2020, the new social-audio app Clubhouse has been gaining more and more attention from audiences. Not only has the network garnered over 10M weekly active users and over 1.5M average monthly searches on Google (as of February), competitors have begun taking notice and looking into recreating the experience themselves. With all that said, is Clubhouse worth all the hype? Will the network live long enough to become a major force in the social space or will it join the...
Tags: Google, Facebook, Elon Musk, Social Networks, Seo, Social Media Marketing, Periscope, Meerkat, Clubhouse, Social Media Strategy, Ignite Social Media, Tiktok, Twitter TikTok, Clubhouse Predictions Clubhouse, Niche Audience Clubhouse


4 Major Solutions Facebook Should Focus on for Brand Pages

There are currently over 80 million businesses worldwide using Facebook Pages. It’s safe to assume that more than one person manages many of those Pages, especially when you look at larger brands that are dedicating significant budgets to social media efforts. Armed with that knowledge, one might also assume that managing a brand page on Facebook would be rather simple, especially with over 14 years of optimizations and improvements within the platform. Unfortunately, it’s not always that sim...
Tags: Apple, Facebook, Instagram, Seo, Facebook Marketing, Ignite Social Media, Additionally Facebook, Facebook Pages It


Five Upcoming Social Networks To Look Out For In 2021

This article was previously published on Forbes on February 19, 2021 Social media marketers constantly try to balance the proven practices on established social networks with strategic bets on the up and comers. When I started Ignite Social Media in 2007, the battle between MySpace and Facebook still raged and Friendster was hanging on for dear life. For years, new networks like Plurk, Jaiku, Google Wave and others came and went. Today, things are generally more established, although...
Tags: Facebook, Hong Kong, Elon Musk, Social Networks, Seo, United States, Aws, Signal, Musk, Facebook Twitter, Facebook Instagram, Social Media Examiner, Friendster, Ignite Social Media, Parler, Tiktok


Core Values Are Stupid Until They’re Not

This article was originally published on Inc. Masters on February 8, 2021. Several years ago, my leadership team encouraged me to endorse the creation of “core values” for our organization, Ignite Social Media. At the time, we had been functioning well and growing regularly, and my prior experience with crafting such statements was not positive. I think I visibly rolled my eyes. Can you relate? Have you been in those groupthink exercises where a well-intentioned committee of some sor...
Tags: Seo, Company Culture, Ignite Social Media, Quick Tips for Bringing Core Values


Tips & Best Practices for Reddit Ads

Advertisers are starting to allocate more of their marketing dollars to Reddit. This year, the platform is expected to hit $212.5 million in ad revenue in the U.S. It’s not at the level of Facebook ($40.76 billion in 2021), however, the year-over-year ad revenue growth is more than double that of Facebook (source: eMarketer, October 2020). Why is that so? Reddit is popular. It’s the #2 ranked News app in the App Store (as of February 21, 2021). U.S. users spend more time in the Reddit...
Tags: Reddit Marketing, Social Advertising


Best Practices for Social Media Live Events

While we have stepped into the new year of 2021, there is one trend that will not be going away anytime soon: social media live events. Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events. Live events provide a way for your followers to interact with your brand on a personal level and allow you to reach a larger number of people.  Now, let’s dive in...
Tags: Facebook, Twitter, Seo, Linkedin, Live Streaming, Facebook Live, Event Marketing, Ignite Social Media, Instagram Stories, Facebook Instagram Twitter YouTube LinkedIn, Facebook Live Lives on Facebook


Tips and Best Practices for Enhancing Your Social Media Community

2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their communities. As we look ahead at 2021, things aren’t going to change overnight. We’re now in the midst of the new normal, and our team has compiled several tips to help your social media team gear up for ne...
Tags: Facebook, US, Brands, Seo, Pwc, Best Way, Ignite Social Media, Social Media Community, Digital Information World, Importance of Community Management Not, GlobalWebIndex Social networks, Hootsuite Sprinklr Sprout Social


5 Major Differences in Social Media Usage This Year

Every year we see new trends in social media behaviors emerge, but this past year has been a unique experience for all of us. As lockdowns went into effect nationwide in March, consumers began reaching for their phones more and more, searching for a link to the outside world. This past April, our team at Ignite Social Media conducted a survey of over 600 consumers to gauge their opinions on social media marketing tactics and how their behaviors had recently changed in reaction to the pandemic...
Tags: Instagram, Seo, Social Media Marketing, GlobalWebIndex, Social Media Trends, Ignite Social Media, Facebook Let, Instagram Snapchat, Social Media Behavior, Social Media Usage, IGTV, 2020 Trends, 2020 Social Media Trends, 2020 Social Usage, Consumer Behaviors, Major Differences in Social Media


Tips for Social Media Advertising this Holiday Season

This past year many marketers struggled with their social media advertising efforts. From the pandemic to the election to the upcoming holiday season, CPMs have been largely unpredictable. In an effort to help brand marketers gear up for the final push of 2020, our team at Ignite Social Media has prepared the following breakdown of the social media ad buying space, tips for the upcoming holidays, and answers to top questions marketers have about the social media buying landscape. ...
Tags: Facebook, Instagram, Seo, Reddit, Social Media Advertising, Iab, Ignite Social Media, Facebook Boycott, Social Media Advertising Tips Heading, Healthy Social Media Advertising Campaign Budget


Fellow Employers: Our Female Employees are Not Ok; We Can Help

Perhaps someday the challenges facing women in a COVID-impacted workplace will be no different than those facing men. But today that’s just not the case. While 10% of people experienced joblessness of at least one week because of caretaking, that number jumps to 61% for women with children under age 6. Regardless of advances made in many areas of our society, women are still more commonly caregivers than men. As an employer, it would be convenient to ignore these facts. It would be ea...
Tags: Seo, Company Culture, Ignite Social Media, Ignite Social Media It


The Evolution of Social Listening and Why it’s Still Essential

The practices of social listening are not new, but they have drastically evolved over the years. What was once a tool that brands used to gauge sentiment and volume of brand mentions has now become a powerful engagement tool. That said, not every brand is taking advantage of social listening and applying valuable insights into their social media strategies.  The Origin of Social Listening Simply put, social listening is a way to track conversations about your business or industry that ar...
Tags: Maryland, Seo, Georgia, Fleetwood Mac, Annie, Perdue, Kraft, Kamala Harris, Trump, Nathan, Ocean Spray, Macon GA, David Perdue, Ignite Social Media, Social listening, Kraft Mac Cheese


14 Tips for Preserving Your Mental Health While Working in Social Media

Social media was born in the late 1990s and has since grown into one of the most highly used forms of communication in our world. Recent data tells us that over 50% of the global population and 79% of the U.S. population use social media, and regular usage has spiked this year in large due to the global pandemic. Now, people are using social media to educate themselves about what’s happening in the news, find information about local establishments, keep themselves connected to friends and fam...
Tags: Facebook, Instagram, Social Media, Seo, Don, Brandi, Ignite Social Media, Social Media Managers, Social Media Jobs, Jim Founder, Vanessa Director Integrated Strategy Promotions


Ignite Social Media to Hold “Ask Me Anything” Webinar Series on Best-in-Class Social Media Marketing

Ignite Social Media, the original social media agency®, announced today that it will be hosting a series of “Ask Me Anything” webinars on critical social media marketing topics. This complimentary series kicks off on Wednesday, November 11 at 1:00 PM ET, focusing on the topic of 2021 social media planning and budgeting. Ignite’s Senior Vice President of Strategy, Lisa Braziel, will be hosting the first event alongside Vanessa Williams, Director of Integrated Strategy & Promotions. Both women ...
Tags: Samsung, Seo, Social Media Marketing, Announcements, Webinars, Outer Banks, Shure, Vanessa Williams, Fiat Chrysler Automotive, Ignite Social Media, Social Media Community, Social Media Ignite Social Media, Lisa Braziel, Victoria Rogers, Braziel, Kathleen Loescher


Ignite Social Media Selected as a Preferred Facebook Marketing Partner

Ignite Social Media, the original social media agency®, is honored to announce its new certification as a Preferred Partner in Facebook’s Marketing Partners for Agencies program. With this partnership, the agency now has access to a variety of in-depth tools, resources, trainings, and support from Facebook directly to better assist clients and help them achieve social media marketing success. “Ignite is dedicated to helping our clients transform their marketing through the use of social media...
Tags: Facebook, Samsung, Seo, Announcements, Facebook Marketing, Outer Banks, Facebook Marketing Partner, Ignite Social Media, Pinterest Marketing Partner, Misi McClelland, Social Agency, Preferred Facebook Marketing Partner, Facebook 's Marketing Partners for Agencies


Agency Life: 10 Ways to Prevent Burnout During 2020

Agency life is stressful during good times and bad. When things are good, growth can happen faster than hiring and onboarding can keep up. When things are bad, people know that their jobs might be at risk. It’s rare for an agency to be in that perfect sweet spot where slow growth moves along at just the right pace. That’s why, despite how it’s been glorified in countless movies and TV shows over the year, agency life can be tough. For us at Ignite Social Media and our influencer marketing aff...
Tags: Work From Home, Seo, Company Culture, Remote Work, Michigan, North Carolina, Agency Life, Individual, Peloton, Remote workers, Ignite Social Media, Carusele, Remote Employees, Agency Culture, Working At Home, Work From Home Agency


5 Tips for Planning Your 2020 Back-To-School Marketing Strategy

The time has come to begin planning your brands’ annual back-to-school marketing strategy, but with the unpredictability of 2020, where do you begin? At Ignite Social Media, it’s our job to plan ahead and build our client’s social media strategies with safeguards that make it easy to pivot when things like COVID-19 upend the plan. So, in preparation for what is likely going to be a very unique school year, our team compiled 5 tips to help you approach your back-to-school marketing strategy. ...
Tags: Seo, Tips, Social Media Agency, Don, Social Media Strategy, Ignite Social Media, Back-to-school, Tips For Brands, Social Media Marketing Agency, Back to School Social Media, COVID, Back to school marketing, Back To School Marketing Plan, Back To School Marketing Startegy, Back To School Social, Back To School Social Media Marketing


Ignite Social Media Named Top Social Media Agency Back-to-Back

We are proud to announce that Ignite Social Media was named a top social media agency by Agency Spotter! This is the second back-to-back year we have been included in the Top 30 Social Media Marketing Agencies report. We were selected to be included on the list from more than 750 social media marketing agencies. Ranking Factors for the Top Social Media Agency Report There are several factors that Agency Spotter takes into account when selecting the agencies that make the list. C...
Tags: Seo, Announcements, Social Media Agency, Ignite Social Media, Social Media Marketing Company, Social Media Marketing Agency, Award Winning Social Media Agency, Social Media Marketing Agencies, Agency Spotter, Social Media Marketing Agencies Report, Top Social Media Agency, Top Social Media Marketing Agencies Report, Top Social Media Marketing Agency, Ignite Social Media Named Top Social Media Agency, About Ignite Social Media Ignite Social Media


Social Media Marketing During COVID-19: March 23 Update

One week ago today, we wrote a blog post on how to think about social media marketing during the COVID-19 outbreak around the globe. After what felt like the longest week in history, I’ve decided to update the post with the latest thinking as things are changing rapidly. Social Media Use, Engagement and Paid Efficiency are Way Up We’re seeing a significant increase in social media usage as people work to stay at home amidst a growing number of states ordering people to do so. In ...
Tags: Facebook, Mark Zuckerberg, Asia, Seo, Content Marketing, Social Media Marketing, Cpc, Social Media Agency, Media Buying, Community Management, Ignite Social Media, Social Media Marketing Company, Social Media Marketing Agency, Coronavirus and social media marketing, COVID-19 and social media marketing, Social Media Marketing During Coronavirus


LinkedIn Elevate & What It Means for Employee Advocacy on Social Media

Recently, LinkedIn announced that they would be merging Company Pages with LinkedIn Elevate, their employee advocacy tool, making it even easier for companies to start engaging their employees on the channel. Before the merger, Elevate was a separate app that had an additional charge. By December 2020, LinkedIn expects to have sunsetted Elevate and have the “core functionality” of Elevate available in Pages for free. This move by LinkedIn represents the realization that a good portion...
Tags: Facebook, Social Media, Seo, Linkedin, Social Media Advertising, Social Media Agency, LinkedIn Marketing, Ignite Social Media, Company Pages, LinkedIn News, Ignite Social Media Agency, Social Media Agencies, Social Media Marketing Company, Elevate, LinkedIn Elevate, Linkedin Updates


What You Need to Know About Instagram Shopping and IGTV Monetization in 2020

As online retail grows, shoppers are looking for additional ways to get the products they want. We know that Instagram Shopping has significantly grown over the last year, from buying from the brand’s site to now checking out directly on the platform. But what about IGTV? IGTV itself has struggled to get off the ground, so will ads help? Below outlines all you’ll need to know about the future of Instagram Shopping and IGTV monetization.  With Facebook’s various monetization methods alr...
Tags: Facebook, Instagram, Seo, Social Media Advertising, Social Media Agency, Instagram Marketing, Ignite Social Media, Social Media Agencies, Social Media Company, Social Media Marketing Company, Instagram Shopping, IGTV, IGTV Instagram, Social Media Marketing Companies, IGTV Partner Program


Next Phase of Social Shopping: Facebook and Instagram Checkout

Ever since Facebook and Instagram started selling ad space, marketers have wondered when social shopping and the direct purchase of products would become available via the platforms. That time is officially here, and brands should start thinking about how they might implement direct buying on the platforms for their customers. A little background on what’s currently available: In early 2019, Instagram announced Instagram Checkout, which touted the ability for customers to save their credit c...
Tags: Facebook, Instagram, US, Seo, Social Media Advertising, Facebook Marketing, Social Media Agency, Instagram Marketing, Ignite Social Media, Social Media Agencies, Social Media Company, Social Media Marketing Company, Instagram Checkout, Facebook checkout, Facebook social shopping, Instagram social shopping


February Social Media Trends

February was a busy month as we started to see more news about the CCPA’s data collection law that went into effect at the beginning of the year. We also saw several updates from Pinterest. Let’s break down the February social media trends. Photo by Merakist on Unsplash What You Need to Know About the CCPA’s New Data Collection Law In an effort to further protect its residents’ personal information, California passed bill AB 375 as part of the California Consumer Privacy Act (C...
Tags: Facebook, Pinterest, California, Seo, Social Media Advertising, Social Media Agency, Social Media News, Pinterest Pinterest, Social Media Trends, CCPA, Facebook News, Ignite Social Media, Facebook Most, Pinterest News, Social Media Company, Social Media Marketing Company


Three Things Facebook Is Trying to Make Happen in 2020

As brand marketers on social media, we typically play by the “rules” of whichever platform on which we’re looking to distribute our message, with the rules in this case being the algorithm, updates being rolled out, and new ad units the platforms want us to put money behind. Oftentimes, that platform is Facebook given its advanced advertising capabilities and massive audience. As we venture further into 2020, we’ve noticed a few Facebook trends that continue to resurface as key players that Face...
Tags: Facebook, Instagram, Seo, Social Media Advertising, Facebook Marketing, Social Media Agency, Now Facebook, Facebook VR, Facebook News, Ignite Social Media, Social Media Agencies, Facebook Stories, Social Media Company, Social Media Marketing Company, Facebook Horizon, Facebook Storie


The State of Social Ad Spend 2020

Source: Adobe When it comes down to ad revenue, 2019 seems like a pretty good year for the major social media platforms.  Facebook/Instagram took the biggest share racking up nearly $40 billion (yes, billion with a B) and about 83% of the total, followed by LinkedIn at $1.39 billion and then Pinterest at $1 billion. Let’s break down the state of social ad spend. State of Social Ad Spend Growth While Facebook alone had the most revenue overall, Instagram had the highest growth at...
Tags: Facebook, Pinterest, Instagram, Seo, Linkedin, Social Media Marketing, Snapchat, Social Media Advertising, Social Media Agency, Media Buying, Facebook Instagram, Ignite Social Media, Social Media Ad Buying, Social Media Buying, Social Media Agencies, Social Media Marketing Company


How Twitter’s New Conversation Dynamics Will Affect Your Brand

The way conversations work on Twitter is about to change. This year at CES, Twitter announced some experimental changes affecting tweet threads that we could be seeing as soon as the first quarter of 2020. Users will soon notice a new option for controlling the number of conversation participants on the compose screen: Global (anyone can reply), Group (people the user follows and mentions), Panel (people specifically mentioned in the tweet), and Statement (no replies). This new...
Tags: Facebook, Twitter, Seo, Twitter Marketing, Social Media Agency, Ignite Social Media, Twitter updates, Twitter news, Twitter Social Media Marketing, Social Media Agencies, Social Media Company, Social Media Marketing Company, Social Media Marketing Agency, CES Twitter, Social Media Advertising Agency, Social Media Marketing Companies


How to Design On-Brand Instagram Stories

Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Read on to discover how to design on-brand Instagram Stories that’ll engage your audience and keep them from swiping on past. Step One to Creating on-brand Instagram Stories: Create a Branding Kit Good branding quickly communicates the essence of your product or s...
Tags: Instagram, Uncategorized, Seo, Content Creation, Social Media Agency, Instagram Marketing, Ignite Social Media, Social Media Content Creation, Instagram Stories, Social Media Marketing Company, Social Media Marketing Agency, Social Media Marketing Companies, Social Media Marketing Examples, Creating Best In Class Instagram Stories, Instagram Stories For Brands