5 quick Memorial Day marketing ideas for agents

Looking for a marketing plan to tie to Memorial Day? It’s not too late! Here are a handful of things you can do — all under three hours — to promote your business.
Tags: Technology, Marketing, Social Media, Radio, Memorial Day, Agent, Facebook Ads, Photo shoot, B2b, Facebook Live, Select, Back To Basics, Memorial Day Marketing, IGTV, Christy Murdock Edgar, Pop By

Vertical video haters win the war — Instagram’s IGTV has a horizontal view

Not yet sold on the idea of vertical video? The traditional horizontal aspect ratio is headed to Instagram's IGTV, thanks to today's update. The change allows horizontal images to fill the screen with the device rotated. The post Vertical video haters win the war — Instagram’s IGTV has a horizontal view appeared first on Digital Trends.
Tags: Mobile, Photography, News, Instagram, Trends, Social Media, Vertical Video, IGTV

Instagram IGTV takes on YouTube offering landscape video format

When Instagram IGTV was first announced, people’s reactions over the vertical video platform were divided. And if you’re one of those who hate vertical videos – you’ll be happy to know that IGTV is now supporting landscape video format, too. IGTV was launched over a year ago, and its creators say that they’ve “learned and […] The post Instagram IGTV takes on YouTube offering landscape video format appeared first on DIY Photography.
Tags: Landscape, Photography, News, Instagram, Youtube, Vertical Video, Vertical, Vertical Video Syndrome, Instagram IGTV, IGTV, Landscape Video

Instagram’s vertical IGTV surrenders to landscape status quo

A year ago Instagram made a bold bet with the launch of IGTV: That it could invent and popularize a new medium of long-form vertical videos. Landscape uploads weren’t allowed. Co-founder Kevin Systrom told me in August that “What I’m most proud of is that Instagram took a stand and tried a brand new thing that is frankly hard to pull off. Full-screen vertical video that’s mobile only. That doesn’t exist anywhere else.” Now a dedicated hub for multi-minute portrait mode video won’t exist anywh...
Tags: Social, TC, Mobile, Facebook, Apps, Instagram, Entertainment, Youtube, US, Tech, Creators, Kevin Systrom, App Annie, Co, Instagram IGTV, IGTV

Instagram’s IGTV Adds Support for Horizontal Videos — but Still No Monetization

Instagram is still searching to find the right recipe for IGTV, the long-form video service it debuted nearly a year ago. In the hopes of encouraging usage of IGTV, Instagram is breaking the original design that allowed only vertical video– to now support horizontally oriented videos as well. It’s a change that bows to the […]
Tags: News, Instagram, IGTV, IGTV Instagram

Instagram’s Revamped Explore Tab Puts More of a Focus on Shopping and IGTV

Instagram revamped its Explore tab, putting more emphasis on shopping and its IGTV long-form video destination, as well as including Stories in its results for the first time. Instagram The Explore tab now features a newly designed navigation bar, which includes shortcuts to shopping and IGTV, as well as topic channels, such as food, design...
Tags: Instagram, Advertising, Social Pro Daily, IGTV

NEW Video: How I Cleanse My Skin and Cleansers I Like

If you cleanse your skin well, you’ll prevent clogged pores, and help active products absorb more easily.  Watch the video and if you have any questions, leave them in the comments. Visit CanadianBeauty.com to read the rest of this article.
Tags: Instagram, Beauty, Cleansers, IGTV

Instagram adds Stories to Explore tab. Here’s how to get on it

Instagram’s pivot to Stories continues with an overhaul of Explore designed to let users dig deeper into their niche interests. Stories are now eligible to show up in the Explore tab for the first time, giving creators a way to get discovered through their intimate, silly, behind-the-scenes content instead of just their manicured feed posts. Since Stories themselves don’t get Likes, Instagram will personalize which Stories you see on Explore by showing accounts similar to ones you do Like and Fo...
Tags: TC, Instagram, Tech, Story, Travel Food, IGTV, Explore Instagram, Likes Instagram

NewFronts day 4: Meredith, Target and YouTube cap the week

We’re in the home stretch of the Digital Content NewFronts. We will start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for sale.) The publisher will host two back-to-back presentations this morning at its offices in downtown New York City. Target is presenting this afternoon. The big-box retailer, which is making its first for...
Tags: Instagram, Youtube, Advertising, Walmart, Sports Illustrated, Meredith, Lyndsey Rodrigues, NewFronts, IGTV, Meredith Target and YouTube, New York City Target

Samsung announces a $1,600 43-inch vertical TV for the smartphone generation

So, Samsung has gone and done it. They’ve singlehandedly destroyed the “You don’t watch TV vertically do you? So, why do you shoot video vertically?” argument. Yes, they’ve announced a vertical TV. And it costs $1,600 (not $16,000 as some sources are reporting). The Samsung Sero is a 43″ vertical TV allowing users to watch […] The post Samsung announces a $1,600 43-inch vertical TV for the smartphone generation appeared first on DIY Photography.
Tags: Photography, News, Samsung, Snapchat, Vertical Video, Vertical, Instagram Stories, Vertical Video Syndrome, IGTV, Samsung Sero

Facebook's 2019 first-quarter earnings call (FB)

Editor's note: The following is a transcript from Facebook's first-quarter earnings call. The translation was provided by Facebook.   Operator Good afternoon. My name is Mike and I will be your conference operator today. At this time I would like to welcome everyone to the Facebook first quarter 2019 Earnings Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question and answer session. If you would like to ask a question dur...
Tags: Facebook, Mark Zuckerberg, Asia, Europe, Japan, Isis, Instagram, Mac, Australia, China, Berlin, India, US, Samsung, Trends, Eu

Marketers want more details about how Facebook’s move to encryption will impact ads

Facebook's annual F8 developer conference will kick off this week in San Jose, California, and is likely to focus on the social network's plan to move towards privacy and encryption. Marketers said it's unclear how the model will work with Facebook's ad business. Facebook is expected to play up WhatsApp and Messenger, but advertisers have concerns about running ads in private messaging apps. They're also looking for more details about Instagram and its success with Stories. Visit BusinessInsid...
Tags: Amazon, Facebook, Mark Zuckerberg, New York, Instagram, Trends, Nielsen, Omd, San Jose California, Facebook Google, Instagram Instagram, Manas, Instagram Stories, Instagram IGTV, IGTV, George Manas

‘There’s almost a hedging against advertising’: Marketers want more details about how Facebook’s move to encryption will impact ads

Facebook's annual F8 developer conference will kick off this week in San Jose, California, and is likely to focus on the social network's plan to move towards privacy and encryption. Marketers said it's unclear how the model will work with Facebook's ad business. Facebook is expected to play up WhatsApp and Messenger, but advertisers have concerns about running ads in private messaging apps. They're also looking for more details about Instagram and its success with Stories. Visit BusinessInsid...
Tags: Amazon, Facebook, Mark Zuckerberg, New York, Instagram, Trends, Nielsen, Omd, San Jose California, Facebook Google, Instagram Instagram, Manas, Instagram Stories, Instagram IGTV, IGTV, George Manas

The Inkey List: An Overview

A few weeks ago, I posted about The Inkey List on IGTV.  The Inkey List is a brand from England that’s now available in Canada at Shoppers Drug Mart.  They are ingredient-focussed and so they... Visit CanadianBeauty.com to read the rest of this article.
Tags: England, Instagram, Canada, Beauty, Skin Care, Skincare, Shoppers Drug Mart, Drugstore Skincare, IGTV, The Inkey List

NOLA Tourism Spotlights The City’s Unexpected Destinations with New IGTV Series

Travel influencers take the tour of a lifetime in the first season of Unexpected Tour Guides, a one-of-a-kind new IGTV travel show created by 360i for New Orleans Tourism Marketing Corporation.   The first season features New Orleans’ all-female, all-badass motorcycle club the Caramel Curves, who invite three unsuspecting travel influencers—Alyssa Ramos (@mylifesatravelmovie), Ashley Renne (@heyashleyrenne), and Dan Brian (@mallow610)—to hop on the back of their bikes to take a ride beyond t...
Tags: Instagram, Marketing, New Orleans, Influencers, Alyssa Ramos, NOLA, Creative & Tech, New Orleans Tourism Marketing Corporation, Caramel Curves, IGTV, Unexpected Tour Guides, Ashley Renne, Dan Brian, Dirty Coast Press

New Marc Jacobs Velvet Primer

I’ve been making little Instagram videos, and I finally figured out how to post them here!  So to start: I tried out the new Marc Jacobs Velvet Primer and then used their Velvet Noir mascara on... Visit CanadianBeauty.com to read the rest of this article.
Tags: Beauty, Marc Jacobs, Mascara, Make-up, IGTV, New Marc Jacobs Velvet Primer, Marc Jacobs Velvet Primer

There’s been a huge rise in creeps using Instagram to groom children

Child groomers are increasingly using Instagram as a hunting ground, with their use of the platform more than tripling according to figures obtained by a children's charity. The NSPCC found 22% of all 1,944 grooming offences recorded by British police forces over a six-month period last year took place on Instagram. The timing of the findings is awkward for Facebook's social network, which is facing questions about child safety and the threat of more aggressive regulation. Instagram is increa...
Tags: Google, Facebook, UK, Instagram, Digital, Trends, Business Insider, NSPCC, Peter Wanless, Adam Mosseri, Mosseri, Margot James, IGTV, Molly Russell

Instagram is now the number one platform for child abusers

Child groomers are increasingly using Instagram as a hunting ground, with their use of the platform more than tripling according to figures obtained by a children's charity. The NSPCC found 22% of all 1,944 grooming offences recorded by British police forces over a six-month period last year took place on Instagram. The timing of the findings is awkward for Facebook's social network, which is facing questions about child safety and the threat of more aggressive regulation. Instagram is increa...
Tags: Google, Facebook, UK, Instagram, Digital, Trends, Business Insider, House Party, NSPCC, Mount Rushmore, Peter Wanless, Adam Mosseri, Mosseri, Margot James, IGTV, Molly Russell

Instagram is now testing a web version of Direct messages

Insta-chat addicts, rejoice. You could soon be trading memes and emojis from your computer. Instagram is internally testing a web version of Instagram Direct messaging that lets people chat without the app. If, or more likely, when this rolls out publicly, users on a desktop or laptop PC or Mac, a non-Android or iPhone, or that access Instagram via a mobile web browser will be able to privately message other Instagrammers. Instagram web DMs was one of the features I called for in a product wi...
Tags: Social, TC, Mobile, Facebook, Apps, Instagram, Messaging, Tech, Snapchat, Instagram Direct, Given Facebook, Instagrammers Instagram, Jane Manchun Wong, IGTV, Instagram Stories the Facebook, New York Times Mike Isaac Mobile

Instagram thinks you want IGTV previews in your home feed

If you can’t beat or join them…force feed ’em? That appears to be Instagram’s latest strategy for IGTV, which is now being shoved right into Instagram’s main feed, the company announced today. Instagram says that it will now add one-minute IGTV previews to the feed, making it “even easier” to discover and watch content from IGTV. Uh. IGTV, you may recall, was launched last year as a way for Instagram to woo creators. With IGTV, creators are able to share long-form videos within the Instagram ...
Tags: Google, Amazon, Instagram, Tech, Facebook Many, Katie Notopoulos, IGTV

Instagram Tries to Boost IGTV Views With Previews in Users’ Feeds

Instagram is trying to get more people to watch longer-form video on IGTV: Starting Thursday, the app is adding IGTV previews that will appear in users’ primary feeds. Now, when users scroll through their Instagram feed, they’ll see when there’s a new video from someone they follow and will be able to preview the content […]
Tags: News, Instagram, IGTV, Instagram Tries

Facebook’s secretly working on LOL — a meme hub meant to lure teens from Snapchat, Instagram, and TikTok

Facebook hasn’t given up on attracting teens. After numerous failed products aimed at teens — including LOL, Facebook Watch, and IGTV — the company is now hard at work on LOL, a meme hub of sorts meant to win the hearts and minds of teens fleeing for greener pastures at TikTok, Snapchat, and Instagram. First reported by TechCrunch’s Josh Constine, LOL would bridge the gap of a traditional News Feed with meme-focused content that Facebook hopes will attract teen attention. For the 100 or so high ...
Tags: Startups, Facebook, Social Media, NDA, Josh Constine, Snapchat Instagram, Instagram First, IGTV, LOL Facebook Watch

Facebook is secretly building LOL, a cringey teen meme hub

How do you do, fellow kids? After Facebook Watch, Lasso, and IGTV failed to become hits with teens, the company has been quietly developing another youthful video product. Multiple sources confirm that Facebook has spent months building LOL, a special feed of funny videos and GIF-like clips. It’s divided into categories like “For You”, “Animals”, “Fails”, “Pranks” and more with content pulled from News Feed posts by top meme Pages on Facebook. LOL is currently in private beta with around 100 ...
Tags: Social, TC, Facebook, Apps, Teens, US, Tech, Memes, Facebook Video, AS Facebook, Lasso, Facebook Watch, Lifestage, IGTV, Facebook Teens, Facebook LOL

Love Sweat Fitness Focuses on Instagram and YouTube to Build a Brand

  Every YouTube vlogger says consistency, flexibility, and dedication to what works are keys to success — much like physical fitness, right? With a focus on Instagram and weekly YouTube videos, the Love Sweat Fitness brand has experienced significant growth in just a few years. You might remember Facebook’s 2014 campaign dubbed “Facebook Fit” which aimed to educate small businesses on the marketing advantages of Facebook products. In the same era, a young woman shared a simple Instagram pic of ...
Tags: Facebook, Youtube, Sales, Social Media, Canon, Katie, LSF, Small Business Trends, Instagram Stories, IGTV, Ryan Dunlop, Love Sweat Fitness, Katie Dunlop

Here are 5 stories that will shape advertising and media in 2019, from Snap facing a reckoning to streaming wars heating up

2018 was a year of upheaval for the media and advertising world as Facebook and Snap faced turmoil, digital media hit a wall, and direct-to-consumer companies gained attention.   2019 will see media companies continue to try to combat the tech giants with new streaming video service options. Digital media companies will get profitable or fade away. Snap will figure out how to win back users and advertisers or be acquired. Facebook will make up for slowing growth with Instagram. The line betwee...
Tags: Google, Amazon, Facebook, Instagram, Digital, Trends, Nike, Unilever, Walmart, Netflix, Comcast, Pwc, Conde Nast, Vox Media, Time Inc, Nbcu

Instagram said to be testing ‘Creator Accounts’ with DM Filters, growth insights and much more

Instagram is said to be testing new creator-specific accounts that will give users specialized tools. The "creator account" is meant for the traditional talent, digital influencers, and artists on the platform. These tools include growth insights such as data around follows and unfollows; direct messaging tools that allow users to filter notes from. The new features are being tested with a small beta group before they roll out to the wider community next year. Ashley Yuki, an Instagram produc...
Tags: Apps, News, Instagram, Blogging, IGTV, Ashley Yuki

What IGTV Needs to Be a True YouTube Competitor

To be perfectly honest with you, I’m doing all kinds of things wrong on YouTube, but I am working to improve on a lot of what I do there. And despite how much people might complain about the algorithm or getting unexpectedly booted out of the YouTube Partner Program, YouTube is still far and away the reigning champion of online video and they offer a good deal of support for people who are successful on the platform. And while there have been some snippets of success from alternatives like Vimeo...
Tags: Google, Amazon, Facebook, Instagram, Youtube, Blogging, Patreon, The Net, Google Video, IGTV, YouTube Partner Program YouTube, Search on YouTube

Nike Shared the Stories of Everyday Athletes in Documentary-Style Videos for Instagram’s IGTV

Nike dipped its toes in the IGTV waters for the first time with its documentary-style profiles of everyday athletes, which it began sharing on the platform in September. Instagram introduced IGTV in June as a stand-alone video application enabling videos of up to one hour long. The athletic wear and sneaker giant teamed up with...
Tags: Instagram, Advertising, Nike, Social Pro Daily, IGTV

Photography News: This budget brand is developing a 4G mirrorless camera

Here's some photography news we weren't expecting: Yongnuo, a budget brand known for lenses and flashes, is developing a smart mirrorless camera. Meanwhile, an experimental photographer just shot an image that won't be ready until 3018. The post Photography News: This budget brand is developing a 4G mirrorless camera appeared first on Digital Trends.
Tags: Photography, News, Trends, Olympus, Yongnuo, Photo FOMO, IGTV

Instagram’s next cash cow: instant Promote ads for Stories

Instagram hopes dollars from long-tail of small businesses and social media stars can help it pull its weight in the Facebook family. A new ad type called “Promote” for Stories allows Instagram business pages to show their ephemeral slideshows to more users without doing much work. Admins can choose to auto-target users similar to their followers, people in a certain location, or use all of Instagram’s targeting parameters to inject their Story into the Stories queue of more users as an ad that ...
Tags: TC, Facebook, Mark Zuckerberg, Instagram, Wall Street, Tech, Facebook Watch, Instagram Analytics, Adam Mosseri, Facebook Analytics, Instagram Stories, IGTV, Matt Navarra Instagram, Instagram Story Friends, Facebook News Feed VP