Posts filtered by tags: Influence[x]


 

Baldheaded Leadership

She was the chief operating officer of a large company, and this was the leadership conference for her company. I was there as a keynote speaker, and her “message to the troops” came right before my closing remarks.  She had been going through chemotherapy for breast cancer and was utterly bald . . . no wig and no hat. She stood before this large group of followers entirely without pretense, embarrassment, or reserve. And she was incredibly compelling. I asked the meeting planner what she was li...
Tags: Leadership, Influence, Authenticity, Lao Tzu, Herman Miller, Servant Leadership, Max De Pree, Authentic leadership, Best Leadership Practices, Relational Leadership, Baldheaded


Tough Women with Super Soft Skin

Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people will wait in line and fork over hard-earned […] The post Tough Women with Super Soft Skin appeared first on Adpulp.
Tags: Instagram, Advertising, Content, Influence, Celebrity Endorsement, Creative Review


AmLactin Introduces Two Tough Moms With Super Soft Skin

Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people will wait in line and fork over hard-earned […] The post AmLactin Introduces Two Tough Moms With Super Soft Skin appeared first on Adpulp.
Tags: Instagram, Advertising, Content, Influence, Celebrity Endorsement, Creative Review


AmLactin Introduces Resilient Moms With Super Soft Skin

Do you have three minutes to spare for another inspiring story from a brand? Only you can answer that. What I can say is this: Curious human beings have an infinite capacity for compelling stories. In fact, when the story is truly great and promoted properly, people will wait in line and fork over hard-earned […] The post AmLactin Introduces Resilient Moms With Super Soft Skin appeared first on Adpulp.
Tags: Instagram, Advertising, Content, Influence, Celebrity Endorsement, Creative Review


Developing high-performance product teams

It’s difficult (if not impossible) to quantify what it takes to develop a productive and successful product team. Every product is unique, and every company does things differently. From a distance it may seem that there’s no process or methodology … Continue reading →
Tags: Productivity, Leadership, Trust, Action, Collaboration, Influence, Product Management, Team Building, Methodology, Motivate, Decisiveness, Product Vision


The Saturday Morning Marcom Mashup

I call Adpulp, “The Chronicle of Bright Ideas,” because I’m a collector and admirer of smart thinking and elegant doing. After a long week with my head inside a strategy deck, I’m now choosing to unwind on Saturday morning by reflecting more deeply on three articles in my cue. 1- “Brand First” Is the Wrong […] The post The Saturday Morning Marcom Mashup appeared first on Adpulp.
Tags: Technology, Advertising, Brands, Resistance, Influence, Industry Analysis


6 Principles of Influence in Content Marketing

How do we make our content more valuable? In the most recent CMO Survey, CMOs are demanding greater impact from marketing activities as their top priority by a wide margin. Why would such a demand exist in the first place? The answer: marketing activities aren’t delivering impact – not real business impact. What sort of […] The post 6 Principles of Influence in Content Marketing appeared first on Christopher S. Penn Marketing Blog.
Tags: Advertising, Marketing, Strategy, Seo, CMO, Influence, Christopher


Canvas Shoes Are A Canvas for Creative Expression

I like when brands act as canvases for their customers to make meaning. To me, that’s how connections that lead to repeat transactions are made. Today, Vans is launching their latest brand campaign – Waffleheads – a series of videos about collectors, customizers and creatives that have truly turned Vans into a canvas for creative expression. These […] The post Canvas Shoes Are A Canvas for Creative Expression appeared first on Adpulp.
Tags: Fashion, Advertising, Change Agents, Personalization, Influence, Creative Review, Taglines, Lifestyle Marketing, Consumer Generated Media


Fun Fact Friday: Social Influencer Benchmarks

In today’s episode, I take you behind the scenes for what went into the Trust Insights 2019 Social Media Influencer Benchmark report. Learn why we chose the measures we did, what surprises we found along the way, and how the report could save you a whole bunch of money on influencer marketing. Watch the video, […] The post Fun Fact Friday: Social Influencer Benchmarks appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Analytics, Data Science, Influence, Influencer Marketing, Christopher, Marketing Technology


Harris for President in 2020: She Says, “Let’s Do This Together”

Senator Kamala Harris from California is a populist. She’s for the people. Harris is also from Oakland. America has never had a president from Oakland before. Oakland is no joke. It’s the blue-collar city by the Bay. The Indian-Jamaican-American Woman from Oakland Harris is smart, and her parents are smart. Her mother, Shyamala Gopalan, was […] The post Harris for President in 2020: She Says, “Let’s Do This Together” appeared first on Adpulp.
Tags: Identity, California, Advertising, Oakland, Influence, Kamala Harris, HARRIS, Political advertising, Music In Ads, Oakland Harris, Oakland America, Shyamala Gopalan


Why would an advertisement promising “Hazardous journey, small wages & bitter cold” attract 5000 applications?

First of all, keeping it real, we don’t really know if it did. Or if it even existed. The jury is still out. But Ernest Shackleton’s famous advertisement in London’s newspaper, The Times, has become urban legend. And does demonstrate an important marketing principle. “MEN WANTED for hazardous journey,small wages, bitter cold, long months of […]
Tags: Business, Commercials, London, Media, Entrepreneurship, Uncategorized, Inspiration, Advertising, Marketing, Sales, Seo, Communication, Internet Marketing, Ad, Creativity, Advert


Do You Want to Be an Influencer? Read the Advice Josh Steimle Shared

Would you like to be able to influence people easily and grow your business? Do you wish you or your business could be published in Forbes, Mashable, TechCrunch, Fast Company, or the Wall Street Journal?  What is that is possible, and you just don’t know how? Find out from Josh: How to get authorships on the toughest sites What to do to get coverage for your business The RIGHT way to pitch journalists like a PR agency Think about your top goal. Then come ask Josh specifically how to apply his...
Tags: Business, Influence, Josh, Don, Inbound, Josh Steimle, Marketing (WOMM, Authorships, Forbes Mashable TechCrunch Fast Company


Do You Want to Be an Influencer? Find Out How TODAY ONLY

Would you like to be able to influence people easily and grow your business? Do you wish you or your business could be published in Forbes, Mashable, TechCrunch, Fast Company, or the Wall Street Journal?  What is that is possible, and you just don’t know how? Find out from Josh: How to get authorships on the toughest sites What to do to get coverage for your business The RIGHT way to pitch journalists like a PR agency Think about your top goal. Then come ask Josh specifically how to apply his...
Tags: Business, Influence, Josh, Don, Inbound, Marketing (WOMM, Authorships, Forbes Mashable TechCrunch Fast Company


Is Gillette’s anti-bullying commercial the best a commercial can get?

Is it admirable or just cashing in when brands piggyback onto popular causes? What do you think of this commercial? Do you love it? Or do you hate it? Why? P & G’s Gillette brand seems to be doing what Unilver’s Dove has done with their self esteem campaign for real beauty thing. Attaching themselves […]
Tags: Business, Entrepreneurship, Uncategorized, Advertising, Seo, Cause Marketing, Attention, Influence, Branding, Gillette, Authenticiy, Unilver, 30 Seconds in the Spotlight


Developing team member skills

As you progress on the journey of building great teams, you create the vision, build a strong foundation of trust and motivate your team to reach beyond what they thought they were capable of doing. The next step is to … Continue reading →
Tags: Decisions, Leadership, Knowledge, Skills, Development, Innovation, Market, Influence, Product Management, Team Building, Market Expert


Three Ways to Scale Humanity in Marketing Technology and Automation

For those of us trying to scale marketing’s impact via new technology and data solutions, one of the big tricks is holding onto some humanity in these approaches. Marketing automation quickly gets, well, automated and devoid of personality. What can you do to retain and apply humanity at scale? How do you avoid the pitfalls of marketing that tries to be more human and personal but ends up reeking of stock phrases and machine-made personal touches. The problem may not lie in the new technology s...
Tags: Engagement, Influence, B2b, Branding, Digital Content, Best Practices, Interactive Marketing, Ritz Carlton, Mya, Consumer Marketing, Deloitte Digital, Brand Strategy, David Maister, Design and Experience, Zappos Neiman Marcus


Motivating and influencing your teams

You’ve nailed the vision, and built the foundation of trust, now you need to motivate your teams. The success of your product depends on the work they (engineering, UX/design, marketing, sales, etc.) do. In nearly all cases, the individuals on … Continue reading →
Tags: Energy, Leadership, Trust, Confidence, Optimism, Influence, Vision, Product Management, Motivate


When Everyone’s An Expert and Every Open Tab Is A Lectern

Coaching and online education is big business. I can hardly open my browser today without seeing another ad from another self-made business guru ready to provide the mysterious answers that I need to solve my mundane business problems. Here’s what the machine served up today (via a sponsored post on Twitter): Master the Art of […] The post When Everyone’s An Expert and Every Open Tab Is A Lectern appeared first on Adpulp.
Tags: Advertising, Intellectual Property, Influence, Copy, Lifestyle Marketing, Media Trends, Industry Analysis


You Ask, I Answer: How to Start Marketing from Scratch?

Kirill asks, “If you were starting from scratch in 2019 with no budget, what would you do to gain traffic for your project?” The answer to this question is contingent on what the project or product is. One of the flaws of modern marketing is that we spend too little time on product marketing itself […] The post You Ask, I Answer: How to Start Marketing from Scratch? appeared first on Christopher S. Penn Marketing Blog.
Tags: Marketing, Strategy, Seo, Influence, Influencer Marketing, Search Engine Optimization, Kirill, Christopher


You Ask, I Answer: How to Evaluate Influencer Marketing Software?

Jim asks, “What should we be looking for in influencer marketing software? We need a BS detector for all the sales pitches.” Influencer marketing software has to fulfill at least one of three functions: Identification – finding influencers through proven methods. Outreach and management – managing the outreach, assets, contracts, etc. of influencers like a […] The post You Ask, I Answer: How to Evaluate Influencer Marketing Software? appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Analytics, Influence, Influencer Marketing, Jim, Christopher, Marketing Technology


How To Leverage The 7 Universal Laws

Did you know there are seven universal laws that influence everything we do? Great leaders do, and they also understand how to leverage these laws to create maximum impact. Since everything in the world is interconnected, whatever you do has an impact on someone else. It’s merely a question of whether you are impacting others positively or negatively. The seven universal laws show us how energy operates on a daily basis in our lives. The Law of Perpetual Transmutation of Energy Everything is ...
Tags: Energy, Leadership, Influence, Personal Development, Universal Laws, Interdependence


The Collaborative Studio: The Past, Present, and Future of Classical Music Production

The previous post in this series took a look into my production process for non-classical projects such as rock bands and singer-songwriters. Although my process changes significantly when I produce contemporary classical sessions, there are a few core philosophical similarities in how I approach a classical project. For this post, I want to walk through what changes, what is similar, and in what ways contemporary classical production can evolve. The starkest difference between the two worlds of...
Tags: Religion, Articles, Columns, Recording, Influence, Coaching, Listening, Producing, Sarah Kirkland Snider, NewMusicBox, Gemma Peacocke


You Ask, I Answer: How to Measure The Value of Influencer Marketing

Mark asks, “How do you find the value in influencer marketing? What’s the best way to determine what’s working?” Influencer marketing is nothing new. Companies have been marketing with celebrities for decades, and we have well-defined ways to work with celebrities – and measure their outputs. Let’s take a walk through an effective way to […] The post You Ask, I Answer: How to Measure The Value of Influencer Marketing appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Analytics, Influence, Metrics, Influencer Marketing, Mark, Christopher, Marketing Technology


How Do You Sell the National Right-Wing Agenda? You Buy Up the Local TV Stations

Media literacy is one of the most important factors in our ability to remain free. When news is “fake” and science is junk, only the supreme leader has the truth. It sounds like dystopian fiction, but fiction has a funny way of showing us the truth. Before we dive into an examination of the widespread […] The post How Do You Sell the National Right-Wing Agenda? You Buy Up the Local TV Stations appeared first on Adpulp.
Tags: TV, Advertising, Influence, Media Literacy, Media Trends, Industry Analysis


5 Ways to Measure Whether Your Idea Will Become a Great One… or Fail Miserably.

“Everything begins with an idea.” Right? Uhhmmm… not really. Instead, everything begins with a problem. Something happens (or doesn’t happen) that highlights a problem that either already exists or could exist. And more importantly, the need for a solution is born. The bigger or more widespread the problem, the more pressing an answer to that ...
Tags: Disruption, Entrepreneurship, Change Management, Change, Ideas, Innovation, Influence


You Ask, I Answer: Influencers in Highly Regulated Industries

Robert asks, “This is good information, but I have a more basic question about B2B influencer marketing. My company manufactures specialty chemicals for a niche market. We know that companies use our products, but we need some influencers to help drive our sales more. The problem is that companies that use our products are typically […] The post You Ask, I Answer: Influencers in Highly Regulated Industries appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Strategy, Social Media, Seo, Influence, Influencer Marketing, Robert, Christopher


You Ask, I Answer: Paid Influencers and Message Effectiveness

Tammy asks, “In theories of persuasion from social psychology, the effectiveness of a message to persuade someone is significantly harmed when a receiver of the message becomes aware of any ulterior motivations (i.e., getting compensation) that the source of the message may have for making that argument, or they believe that someone is trying to […] The post You Ask, I Answer: Paid Influencers and Message Effectiveness appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Tammy, Influence, Influencer Marketing, Christopher


You Ask, I Answer: B2B Influencer Marketing On The Rise

Tammy asks, “Are you seeing the use of #socialmedia influencers for B2B on the rise? I think most of us primarily think of it in terms of B2C.” B2B #InfluencerMarketing is already huge, especially in tech #B2B. I work with IBM on this front as well as a few other companies. Many of our peers […] The post You Ask, I Answer: B2B Influencer Marketing On The Rise appeared first on Christopher S. Penn Marketing Blog.
Tags: Business, Social Networks, Marketing, Social Media, Seo, Ibm, Tammy, Influence, Influencer Marketing, Marketing Technology


You Ask, I Answer: How To Spot Fake Social Media Influencers

Amanda asks, “How can you spot a fake social media influencer from a real one?” There are four metrics and one qualitative test that will help you identify low-quality influencers from high-quality influencers and spot fake influencers from a mile away. Watch this video to learn more. The five tests: – Are virtually all of […] The post You Ask, I Answer: How To Spot Fake Social Media Influencers appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Strategy, Social Media, Seo, Analytics, Influence, Influencer Marketing, Amanda, Christopher


You Ask, I Answer: How To Become an Instagram Food Influencer

Stacy asks, “How do I become a more influential personality on Instagram? I don’t want to go the automated route, but I don’t have much of an audience. My goal is to be a food influencer.” As with all things, we tackle – in order – strategy, tactics, execution, and measurement. First, strategy. Does the […] The post You Ask, I Answer: How To Become an Instagram Food Influencer appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Innovation, Influence, Influencer Marketing, Stacy, Christopher, Instagram Food Influencer