Posts filtered by tags: Influencer-marketing[x]


 

How to Intertwine Online & Offline Tactics to Cultivate B2B Influencer Relationships

Effective B2B influencer marketing is rooted in brands developing and nurturing relationships —relationships with individuals who have the relevant topical expertise, reach, and resonance to align with the goals of the brand. Of course, those relationships are often cultivated in the digital realm via social media, email, and audio or video conferencing. And that's OK. We've all gone digital. But there’s simply no replacement for face-to-face communication—and B2B marketers may have ...
Tags: Seo, B2b Marketing, Influencer Marketing, Sap, Online Marketing, Toprank Marketing, Gertrude, Host, Ann Handley, Lee Odden, MarketingProfs B2B Forum, Eric Kavanagh, Bloor Group, Max Wessel


7 Top B2B Influencer Marketing Trends for 2020

While there are some who think the expression "influencer" is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase influencer marketing spending in the next 12 months and there's good reason for increased confidence: The 2019 Content Preferences Survey from DGR reports 95% of respondents favor credible content from industry influencers as a top preference, a 30% increase compa...
Tags: Youtube, Seo, Linkedin, B2b Marketing, Influencer Marketing, Sap, Toprank Marketing, B2b Influencer Marketing, Ashley, DGR, World Federation of Advertisers, Influencer Marketing Trends, Allen Gannett, Seth Bridges, B2b Marketing Trends, Martech Influencer


Do Your Homework: Selecting the Right Influencers for Your B2B Brand With Tips from the Experts

The influencer identification, validation, and recruitment process is time consuming, resource intensive, and high stakes. Without the right mix of influencers to drive awareness, intrigue, conversation, and action, your marketing initiatives will miss the mark with your audience and fall short of expectations. But how? How do you artfully and strategically find, vet, and entice industry experts to partner with you? You need to do your homework—and fortunately, insights from several seasoned...
Tags: Seo, B2b Marketing, Dell, Influencer Marketing, Sas, Digital Strategy, Interactive Marketing, B2b Influencer Marketing, Lee, Ashley, Martin Jones, Cox Communications, Lee Odden, Dun Bradstreet, SAP Ariba, Lucy Moran


Trust Factors: The (In)Credible Impact of B2B Influencer Marketing

Trust is a currency. It’s arguably the most valuable currency in today’s B2B marketing environment. And much like real money, it needs to be earned; the risks of attempting to counterfeit trust are grave. In the first installment of our Trust Factor series, we discussed how creating best-answer content serves a long-term trust-building strategy . Today we’ll examine the ways in which partnering with influencers can provide a dramatic boost to your brand’s credibility and authority in t...
Tags: Instagram, Seo, B2b Marketing, Cisco, Influencer Marketing, Sap, Toprank Marketing, Ashley, Lee Odden, Prophix, Linda Hamilton, Influencer Marketing Hub, Chris Paine, Trust in Marketing, Trust Factors, trust in B2B marketing


When Influencer Marketing Works for Hotels and When it Doesn’t

In the past few years, there has been a huge increase in Hotel brands using influencers as part of their social media strategy. In this article, we’ll take a look at why it can work, how it can go wrong and steps to make it work for your Hotel. What is influencer marketing for Hotels? Influencer marketing is giving free stays at Hotels or free holiday trips away to social media influencers in return for promotion across their platforms. Through blogs and Instagram, travel influencers share th...
Tags: Facebook, Instagram, Hotels, Social Media, Seo, Social Media Marketing, Hotel, Influencer Marketing, Influencers, HANNAH, Social Media Management, Social Media Community, Hotel Social Media, Morch, Hotels Social Media, Elle Darby


10 Inspiring Examples of B2B Influencer Marketing in Action

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top 4 tactics planned for 2019, according to a study by Spiceworks of B2B tech marketers in North America and Europe. Many B2B brands are considering engaging influencers for marketing ...
Tags: Europe, Seo, B2b Marketing, Dell, North America, Influencer Marketing, 3m, Sap, Altimeter Group, Penny, Toprank Marketing, Digital Innovation, B2b Influencer Marketing, Mark Schaefer, Leonardo, Content Marketing Institute


Inspiring Examples of B2B Influencer Marketing in Action

While Instagram influencer marketing is expected to hit $8 billion in spend by 2020, the growth trajectory of influencer marketing is not limited to consumer brands. B2B companies are also realizing the value of collaborating with influential experts for marketing purposes and count the practice as one of the top 4 tactics planned for 2019, according to a study by Spiceworks of B2B tech marketers in North America and Europe. Many B2B brands are considering engaging influencers for marketing ...
Tags: Europe, Seo, B2b Marketing, Dell, North America, Influencer Marketing, 3m, Sap, Altimeter Group, Penny, Toprank Marketing, Digital Innovation, B2b Influencer Marketing, Mark Schaefer, Leonardo, Content Marketing Institute


5 Essential Questions to Guide Your B2B Influencer Marketing Strategy

The post 5 Essential Questions to Guide Your B2B Influencer Marketing Strategy appeared first on Online Marketing Blog - TopRank®.
Tags: Seo, Content Marketing, Influencer Marketing, Online Marketing


Dote raises $12M and introduces livestreamed Shopping Parties

Mobile shopping startup Dote is announcing $12 million in new funding, as well as a new feature called Shopping Party. Founder and CEO Lauren Farleigh said her initial goal was to create “a truly native mobile experience” that made it “easy to check out across a lot of different stores.” Over time, recommendations from social media influencers have become a big part of the app. With Shopping Party, they’re taking center stage — the feature allows them to share live video while browsing different...
Tags: Apple, Social, Startups, Mobile, Ecommerce, Shopping, Funding, Tech, Lightspeed Venture Partners, Influencer Marketing, Fiji, Goodwater Capital, Eric Kim, Lauren Farleigh, Farleigh, Dote


Dote raises $12M and introduces live-streamed Shopping Parties

Mobile shopping startup Dote is announcing $12 million in new funding, as well as a new feature called Shopping Party. Founder and CEO Lauren Farleigh said her initial goal was to create “a truly native mobile experience” that made it “easy to check out across a lot of different stores.” Over time, recommendations from social media influencers have become a big part of the app. With Shopping Party, they’re taking center stage — the feature allows them to share live video while browsing different...
Tags: Apple, Social, Startups, Mobile, Ecommerce, Shopping, Funding, Tech, Lightspeed Venture Partners, Influencer Marketing, Fiji, Goodwater Capital, Eric Kim, Pocket Gems, Lauren Farleigh, Farleigh


The Future of B2B Content: Data-Informed, Interactive, and Influential

Before embarking on any new marketing initiative or trying a new tactic, B2B marketers need to answer and essential question: Why? While most B2B marketers won’t admit it, many still practice some "spaghetti/wall marketing” wherein each year they throw new digital tactics “against the wall” to see what sticks without really knowing why a tactic would work for their audience over another. This is not to say that you should stifle your desire to innovate and try new things. But you need to be ...
Tags: Seo, B2b Marketing, Content Marketing, Influencer Marketing, Penny, B2b Influencer Marketing, Copenhagen Denmark, Lee Odden, B2b Content Marketing, Data-informed Content Marketing, Focusing Your Data Lens


Ruhnn, a Chinese startup that makes influencers, raises $125M in U.S. IPO

Ruhnn, a company that enables influencers to sell through ecommerce and is plotting to change the faces of China’s fashion industry, has raised $125 million after it listed on the Nasdaq on Wednesday. The company sold 10 million American Depositary Shares at $12.5 a pop, the midpoint of its expected range. In an earlier filing with the U.S. Securities and Exchange Commission, the Alibaba-backed firm targeted to raise $200 million from its initial public offering. While big brands in the U.S. are...
Tags: Ecommerce, Asia, Entertainment, China, Marketing, US, Social Media, Tech, E-commerce, KoL, Alibaba, Tencent, WeChat, Online Marketplace, Manufacturing, Alibaba Group


Australian influencer marketing startup Tribe raises $7.5M as it eyes U.S. expansion

Tribe, which helps brands acquire content from so-called “micro-influencers,” has raised $7.5 million in Series A funding. The startup was founded in Australia in 2015 by TV and radio host Jules Lund, who told me he was responding to the growing demand for branded content. “Brands are desperate for content,” Lund said. “When you have a hundred customer profiles and the ability to be hyper personalized and targeted and social, you now need 100 beautiful pieces of content. Creative agencies can’t ...
Tags: Startups, Advertising Tech, Australia, Funding, Tech, United States, United Kingdom, Manhattan, Influencer Marketing, Tribe, Lund, One World Trade Center, Jules Lund, Chris Burch, Burch Creative Capital, Samsungs Lund


Australian influencer marketing startup Tribe raises $7.5M as it eyes US expansion

Tribe, which helps brands acquire content from so-called “micro-influencers,” has raised $7.5 million in Series A funding. The startup was founded in Australia in 2015 by TV and radio host Jules Lund, who told me he was responding to the growing demand for branded content. “Brands are desperate for content,” Lund said. “When you have a hundred customer profiles and the ability to be hyper personalized and targeted and social, you now need 100 beautiful pieces of content. Creative agencies can’t ...
Tags: Startups, Advertising Tech, Australia, Funding, US, Tech, Unilever, United States, United Kingdom, Manhattan, Influencer Marketing, Tribe, Lund, One World Trade Center, Jules Lund, Chris Burch


Fun Fact Friday: Social Influencer Benchmarks

In today’s episode, I take you behind the scenes for what went into the Trust Insights 2019 Social Media Influencer Benchmark report. Learn why we chose the measures we did, what surprises we found along the way, and how the report could save you a whole bunch of money on influencer marketing. Watch the video, […] The post Fun Fact Friday: Social Influencer Benchmarks appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Analytics, Data Science, Influence, Influencer Marketing, Christopher, Marketing Technology


5 Key Trends in B2B Influencer Marketing Plus Critical Do’s and Dont’s

Overall Influencer Marketing attracted a lot of attention in 2018 for some good and not so good reasons. Luckily, most of those unfavorable reasons were in the B2C space. Within the B2B marketing world, influencer marketing has made many advancements and more organizations are evolving their testing, use and sophistication of the practice. There are many trends happening with influencer marketing right now, but here are 5 relative to B2B marketing that are worth paying attention to: 1. Micro...
Tags: Seo, B2b Marketing, Influencer Marketing, Dun Bradstreet, SAP Ariba, Lucy Moran, Overall Influencer Marketing, Influencer Marketing Software Investment Less, Gandhi Dell Konstanze Brown


5 Key Trends in B2B Influencer Marketing Plus Critical Do’s and Don’ts

Overall Influencer Marketing attracted a lot of attention in 2018 for some good and not so good reasons. Luckily, most of those unfavorable reasons were in the B2C space. Within the B2B marketing world, influencer marketing has made many advancements and more organizations are evolving their testing, use and sophistication of the practice. There are many trends happening with influencer marketing right now, but here are 5 relative to B2B marketing that are worth paying attention to: 1. Micro...
Tags: Seo, B2b Marketing, Influencer Marketing, Don, Dun Bradstreet, SAP Ariba, Lucy Moran, Overall Influencer Marketing, Influencer Marketing Software Investment Less, Gandhi Dell Konstanze Brown


The Intersection of SEO & Influencer Marketing: What B2B Marketers Need to Know

Peanut butter and jelly. Milk and cookies. Steak and potatoes. Wine and cheese. Bread and butter. SEO and influencer marketing. via GIPHY All of these exceptional pairings have something special in common: They work together . Now, I know what you’re thinking. And I get it. From red or white to pungent or salty, there are several incredibly important variables to consider when crafting the perfect wine and cheese combo. via GIPHY For real, though. Int...
Tags: Google, Seo, B2b Marketing, Dell, Influencer Marketing, Toprank Marketing, B2b Influencer Marketing, Lee Odden, Search Engine Journal, Josh Nite, B2b Seo, RankBrain Google, Konstanze Alex Head, Seo And Influence


You Ask, I Answer: Analytics and Social Media Marketing Strategy

Sherry asks, “How do you use analytics to set marketing strategy, especially for social media marketing?” While this is a very broad question, we can use our AI-Powered Social Media Marketing Process as the starting point for discussing the use of analytics in setting, informing, and executing strategy. Watch the video for a walkthrough. See […] The post You Ask, I Answer: Analytics and Social Media Marketing Strategy appeared first on Christopher S. Penn Marketing Blog.
Tags: Social Networks, Marketing, Social Media, Seo, Data, Analytics, Artificial Intelligence, Data Science, Machine Learning, Ai, Influencer Marketing, Sherry, Christopher, Social Media Marketing Strategy, Marketing Technology


Why Influencer Marketing Is Shifting In Favor Of Micro-Influencers

Jeff Yapp is a corporate entrepreneur with a broad skill set and an impressive breadth of experience. His company, Wutznxt, is concerned with marketing and influence in retail and media… Read more » The post Why Influencer Marketing Is Shifting In Favor Of Micro-Influencers appeared first on Noobpreneur.com.
Tags: Business, News, Marketing, Influencer Marketing, Editor's Choice, Micro-influencer, Jeff Yapp, Wutznxt


Bye-Bye Boring B2B: Lee Odden Shows B2BMX Attendees the Power of Interactive Influencer Content

Quick question, B2B marketers: How many of you wake up feeling like this about your B2B content? via GIPHY Not so much? Hey, it’s OK. You’re a passionate and proud B2B marketer. But finding a way to create exciting, inspiring, infotaining content that connects with your audience is hard work. After all, B2B isn’t innately sexy—it’s booooooring. Oh, and between content overload, changing consumer preferences for personalization, and diminishing audience trust, it’s increasingly...
Tags: Seo, B2b Marketing, Content Marketing, Influencer Marketing, Cmi, Toprank Marketing, Interactive Marketing, Lee, Lee Odden, Marketing PR Conferences, Influencer Content, Interactive Content, SAP Ariba, Interactive Influencer Content, Interactive Voice Assistant


Top Emerging Startup Industries For 2019

by Pamela Webber, Chief Marketing Officer at 99designs From Instagram agents and personal coaches, to drones, bot doctors and AI-driven healthcare, the hottest emerging industries of 2019 tap into a wide range of technology and personalization trends. We analyzed data from thousands of creative projects completed on 99designs to identify and chart some of the sectors experiencing extraordinary growth and are on track to become the new norm by 2020. If you’re looking for some insight into how th...
Tags: Startups, Instagram, Greece, US, Artificial Intelligence, Drones, Influencer Marketing, Thinking Aloud, Pamela Webber, Top Emerging Startup Industries, Industry Watch, Personal Coaching, David Skibbins


Influencers and endorsement: a legal perspective for brands

Following the publication of the CMA’s recent influencer guidance on endorsements, We Are Social’s General Counsel Darryl Taylor has shared a summary of what marketers need to know. The background Since August 2018, the Competition and Markets Authority (the CMA) has been investigating the extent to which so-called ‘influencers’ (social media personalities, celebrities, bloggers, vloggers etc.) are disclosing the commercial deals behind their social media posts. This is required by relevant UK ...
Tags: UK, Advertising, Marketing, Digital, Social Media, Seo, Competition And Markets Authority, Cma, Influencer Marketing, Thought Leadership, Influencers, Darryl Taylor


Break Free of Boring B2B with Interactive Influencer Content

The post Break Free of Boring B2B with Interactive Influencer Content appeared first on Online Marketing Blog - TopRank®.
Tags: Seo, B2b Marketing, Influencer Marketing, B2b Influencer Marketing, Interactive Content, B2bmx


360i Formally Launches Consumer PR Practice

Today, we are thrilled to formally announce 360i’s public relations capability, a new addition to our roster of service offerings that emphasizes the value of earned media strategies for consumer-facing brands. Rounding out our comprehensive in-house approach to media and content, 360i public relations includes influencer marketing and consumer public relations to help brands create integrated earned media strategies in an ever-evolving media landscape.   As a leading strategic marketing agen...
Tags: Marketing, Public Relations, Influencer Marketing, Corey, Integrated Marketing, 360i News, Jared Belsky, Allison Partners, Corey Martin, Consumer PR, Influencer Marketing and Consumer Public Relations, GSK Heinz Kraft


5 Examples of B2B Influencer Marketing to Inspire You in 2019

B2B brands don't have it easy when trying to attract, engage and persuade today's increasingly distracted and distrustful buyers. Many are experimenting with influencer marketing but results without an informed plan can be a mixed bag. Trust me, I know. We've been experimenting heavily with B2B influencer marketing for over 6 years, partnering with hundreds of B2B influencers and B2B brands of all sizes while also learning a lesson or two. Fast forward to today and we understand that for suc...
Tags: Siri, Seo, B2b Marketing, CMO, Dell, Influencer Marketing, Sap, Alexa, Penny, Toprank Marketing, B2b Influencer Marketing, Prophix, Dell Technologies, Eric Vanderburg, Dell Technologies Dell, SAP App Center


How to Use Micro-Influencers to Grow Your Business

By Aljaz Fajmut Ready to supercharge your sales? One of the most effective ways to boost your business is to implement an influencer marketing campaign. It’s one thing for you to love your product, and quite another when an influencer starts to rave about it. With an influencer’s help, you suddenly have access to a much larger audience. And an influencer doesn’t need to have celebrity status in order to be effective. Here we will look at how to use the power of micro-influencers to grow your sma...
Tags: Instagram, Internet, Sales, Influencer Marketing, Word-of-mouth, Aljaz, E-commerce & Social Media, Nightwatch, Micro-Influencers, Aljaz Fajmut Aljaz Fajmut, Aljaz Fajmut Ready


How to Use Micro-Influencers to Grow Your Business

By Aljaz Fajmut Ready to supercharge your sales? One of the most effective ways to boost your business is to implement an influencer marketing campaign. It’s one thing for you to love your product, and quite another when an influencer starts to rave about it. With an influencer’s help, you suddenly have access to a much larger audience. And an influencer doesn’t need to have celebrity status in order to be effective. Here we will look at how to use the power of micro-influencers to grow your sma...
Tags: Instagram, Internet, Sales, Influencer Marketing, Word-of-mouth, Aljaz, E-commerce & Social Media, Nightwatch, Micro-Influencers, Aljaz Fajmut Aljaz Fajmut, Aljaz Fajmut Ready


Everything You Need to Know About Micro-Influencer Marketing

The term “influencer marketing” has been doing the rounds for a few years now. And it’s much more than just a buzzword. 2017 saw an explosion of influencer marketing—every company wanted to have an influencer marketing strategy, and those that didn’t, got left behind and spent all of 2018 trying to catch up. 2019 is here, and “influencer marketing” shows no signs of dying down. But there has been a major change in the way brands approach influencer marketing. Where once it was all about the gett...
Tags: Marketing, Social Media, Social Media Marketing, Jasper, Nielsen, Asos, Influencer Marketing, Louie, KPI, Instagram Pinterest Facebook, Daniel Wellington, Emily Joseph, Canada Daniel Wellington


Why synthetic authenticity is honest fakery

Shots recently published this article by Head of Strategy, Harvey Cossell looking at the rise of synthetic influencers and how brands can prepare to play in a world of fake authenticity. They’ve been kind enough to let us reproduce it below. If it felt impossible to avoid influencer marketing in 2018, you might want to prepare yourself. Both momentum and backlash will continue to build as we move further into 2019; more brands working with influencer talent on one hand, more scandals and fakerie...
Tags: Rihanna, Digital, Social Media, Seo, Prada, Balmain, Influencer Marketing, Thought Leadership, Fenty Beauty, Scarlett London, Harvey Cossell, Lil Miquela, Shudu, Miquela, Miquela Sousa, Fake Authenticity