Posts filtered by tags: Influencer-marketing[x]


 

What Peloton's future looks like after its recall on treadmills

Hi and welcome to Insider Advertising for May 7. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Peloton's future.Clubhouse shows.Pornhub acquisition talks.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Peloton Experts say Peloton will emerge from the treadmill recall with its bott...
Tags: Media, China, Advertising, Newsletter, Trends, Nike, Adidas, Canada, Digital Media, Liberal party, Pornhub, Xinjiang, Instacart, Influencer Marketing, Clubhouse, Athletic


Verizon sells its media business

Hi and welcome to Insider Advertising for May 4. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Verizon sells its media business.Adidas toughens agency payment terms.Inside Clubhouse Media Group.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Rafael Henrique/SOPA Images/LightRocket/Getty Imag...
Tags: Verizon, Hollywood, Media, Yahoo, Advertising, Marketing, Newsletter, Trends, Adidas, Aol, Espn, Times, Donald Trump, Influencer Marketing, Ad Tech, CMG


Podcast Influencer Identification

Andrew asks, “I’m wondering with some of the tools being about to do podcast monitoring and reporting, would those be able to a resource to help identify influence (outside of the rankings that itunes and such offer). Either coupled with backlinks on sites, social or etc?” Podcasts as influential entities is certainly nothing new; {dons […]
Tags: Marketing, Seo, Influencer Marketing, Andrew, Marketing Data Science


How Walmart is pitching advertisers

Hello and welcome to Insider Advertising for April 20. I'm senior advertising reporter Lauren Johnson, and here's what's going on:First, we're looking for nominations for the rising stars of PR. Submit your nominations here by April 23.Walmart pitch deck.TikTok becomes a mainstay for brands.Trading apps and influencers.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at LJohnso...
Tags: Amazon, Media, Maryland, Youtube, Advertising, Newsletter, Trends, Walmart, Vista, Kantar, Robinhood, Influencer Marketing, Reuters, Alden, Dunkin, Newsletters


The NBA's return-to-work plan

Hello and welcome to Insider Advertising for April 16. I'm senior advertising reporter Lauren Johnson, and here's what's going on:The NBA's return-to-work plan.ABC News' new president Kim Godwin.TikTok micro and nano influencers.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Russell Westbrook #4 of the Washingto...
Tags: Media, Instagram, Cbs News, Advertising, Disney, Denver Nuggets, Newsletter, Trends, Digital Media, Nba, Abc News, Influencer Marketing, Russell Westbrook, Washington Wizards, Claire, Newsletters


What Solo PR Pros Need to Know About Influencer Marketing and Maximizing Your Reach

What comes to mind when you think about influencer marketing?  If you take the word of mainstream media, you’ll likely believe influencers are Instagrammers with large followings, duck-lip selfies and unmeasurable content — but that’s far from the truth.  Author, podcaster and digital marketing thought leader Jason Falls dove into the possibilities of influencer marketing in his third book, “Winfluence: Reframing Influencer Marketing to Ignite Your Brand.”  In this episode of That Solo ...
Tags: Podcast, Kentucky, Public Relations, Pr, Jason, Influencer Marketing, PTA, LinkedIn YouTube, Jason Falls, Urban League, Living the Life, Solo Success, University of Kentucky Healthcare Rather


Roku is planning a big advertising push

Hi and welcome to Insider Advertising for April 9. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Roku hunts for agencies.Klarna's influencer council.TikTok beauty trends.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Roku, Nasdaq sign Reuters Roku is looking for a new ad agency to...
Tags: Apple, UK, Media, China, Advertising, US, Newsletter, Trends, Netflix, Sony, Roku, Influencer Marketing, Skincare, Klarna, Newsletters, Sebastian Siemiatkowski


MEL Magazine lays off editorial staff

Hi and welcome to Insider Advertising for March 25. I'm senior advertising reporter Lauren Johnson, and here's what's going on:MEL Magazine lays off editorial staff.Influencers cash in on Clubhouse.Medium's editorial pivot.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. DollarShaveClub founder & CEO Michael Dubin Alb...
Tags: Amazon, Mark Zuckerberg, Media, Microsoft, Advertising, Marketing, Newsletter, Trends, Digital Media, Ev Williams, Influencer Marketing, Sundar Pichai, Medium, Dollar Shave Club, Clubhouse, Newsletters


The Coming Explosion in Influencer Marketing

Are you tired of influencer marketing yet? I have bad news for you: it’s about to become much more important. First, let’s define what we mean by influencer marketing so we’re working from the same definition. Let’s define influencer marketing as a kind of word of mouth marketing where a persuasive entity – usually a […]
Tags: Marketing, Strategy, Seo, Influence, Influencer Marketing


Brands drop David Dobrik

Hello and welcome to Insider Advertising for March 22. I'm senior advertising reporter Lauren Johnson, and here's what's going on:Brands drop David Dobrik.Inside Ryan Reynolds' ad agency.Cision mulls spinning off PR Newswire.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Steven Ferdman/Getty Images YouTube...
Tags: Apple, Amazon, Facebook, Mark Zuckerberg, Media, Advertising, Marketing, NFL, Newsletter, Trends, Nike, Silicon Valley, Starbucks, Biden, Ryan Reynolds, Kevin Johnson


The PR pros behind the SPAC and IPO rush

Good morning and welcome to Insider Advertising for March 15. I'm senior advertising reporter Lauren Johnson, and here's what's going on:The SPAC and IPO PR rush.Clubhouse brand deals.Dunkin's influencer marketing.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Keyana Corliss, head of global corporate communication...
Tags: Hbo, Media, Advertising, Trends, Pr, Conde Nast, Influencer Marketing, Clubhouse, SPAC, Dunkin, Advertising Agencies, Lauren Johnson, Sean Czarnecki, Amanda Perelli, Charli D Amelio, Sydney Bradley


How to Use Martech to Ace Your Influencer Marketing Campaigns

Influencer marketing works. A case study by TapInfluence and Nielsen Catalina Solutions found that influencer marketing – the practice of working with influential online personalities – resulted in a staggering 11x ROI over comparable digital marketing channels. Further, a study by Adweek reported that a full 94% of marketers who tried out influencer marketing have found it to be effective for their brands. With figures like that, it’s surprising that a higher percentage of the marketing budget...
Tags: Google, Business, US, Ppc, EMV, Adweek, Influencer Marketing, Ftc, Tapinfluence, Martech, Hult, Linqia, Cambridge Analytica, Inbound, Marketing (WOMM, Nielsen Catalina Solutions


The Rise and Rise of Influencer Marketing in 2021

Social network platforms have brought remarkable transformations in our daily lives. They have revolutionized the way we communicate and share information. Not just in our personal lives, but social networks… Read more » The post The Rise and Rise of Influencer Marketing in 2021 appeared first on Noobpreneur.com.
Tags: Business, Marketing, Influencer Marketing, Editor's Choice


WWE insiders break down new streaming strategy

Morning and welcome to Insider Advertising for January 28. I'm senior advertising reporter Lauren Johnson, and here's what's going on:WWE's new streaming strategy.PR giant APCO links up with data startup.Instagram mega influencer Danielle Bernstein alleged of ripping off fashion designers.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohns...
Tags: Google, Media, Instagram, Nbc, Advertising, Marketing, Trends, Pr, Streaming, Muse, Influencer Marketing, Rudy Giuliani, Cnbc, Paris Fashion Week, Nbcu, Wwe


CEOs steer clear of Fox News' Maria Bartiromo

Hello and welcome to Insider Advertising. I'm senior advertising reporter Lauren Johnson, and here's what's going on:CEOs stay clear of Fox News' Maria BartiromoAd agency Hero Group sues Omnicom's DDBHow much Snapchat creators make from SpotlightIf this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. NEW YORK, NEW YORK - JANUARY 10: H...
Tags: Media, Advertising, Disney, Trends, Cnn, Snapchat, Fox News, Biden, US Army, Influencer Marketing, Snap, Tucker Carlson, New York New York, Maria Bartiromo, Bartiromo, Omnicom


CEOs steer clear of Fox News' Maria Bartiromo, sources say

Hello and welcome to Insider Advertising. I'm senior advertising reporter Lauren Johnson, and here's what's going on:CEOs stay clear of Fox News' Maria BartiromoAd agency Hero Group sues Omnicom's DDBHow much Snapchat creators make from SpotlightIf this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. NEW YORK, NEW YORK - JANUARY 10: H...
Tags: Media, Advertising, Disney, Trends, Cnn, Snapchat, Fox News, Biden, US Army, Influencer Marketing, Snap, Tucker Carlson, New York New York, Maria Bartiromo, Bartiromo, Omnicom


Business Insider's 20 biggest advertising and media stories of the year

Hi! Welcome to the Insider Advertising daily for December 31. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected] today's newsletter, the last of the year, we're recapping the year's biggest stories. The pandemic and financial crisis shook up the advertising and media industries, which is reflected in our top stories that span ad agencies, brands, medi...
Tags: Hbo, Media, Advertising, Marketing, Los Angeles, Trends, Digital Media, Jeffrey Katzenberg, Red Bull, New York Stock Exchange, Black Lives Matter, Doj, Justice Department, Jason Kilar, Influencer Marketing, WPP


HypeFactory: Influence Marketing Becoming One of the Highest Rated Avenues for Advertising

SAINT PETERSBURG, Russia — Over the past five years, influence marketing has shifted rapidly from being an experimental type of advertising through to the main avenue for brands. “Data insights and the scaling of influencers and advertising campaigns will mean that influence marketing will shift from the sole collaboration of millionaire influencers through to influencers […] The post HypeFactory: Influence Marketing Becoming One of the Highest Rated Avenues for Advertising appeared first on Ad ...
Tags: Advertising, Press Releases, Influencer Marketing, Online Media, Digital Marketing, Ad & Media Strategies, Digital Intelligence, Petersburg Russia, Hypefactory


Triller: What Your Brand Needs to Know

It’s no secret that short-form video blew up this year. Instagram Reels and YouTube Shorts launched and in April, while TikTok lead the pack with 2 billion downloads of the app. Earlier this summer we saw Triller, an app originally released in 2015, rise in popularity when the Trump administration threatened to ban its rival, TikTok. By August, Triller was the #1 downloaded app. What is Triller? Triller is an AI-powered music video app that allows users to create professional-loo...
Tags: Social Networks, Youtube, Seo, Atlanta, Justin Bieber, Eminem, Madonna, Demi Lovato, Britney Spears, Mike Tyson, Influencer Marketing, Trump, Variety, McDonald, Pepsi, CPM


Facebook needs to spin off Instagram and WhatsApp, say 2 big new lawsuits

Hi! Welcome to the Insider Advertising daily for December 10. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]'s news: The FTC calls for Facebook to be broken up, Twitter audits brand-safety tools, and Dentsu staffers worry about job cuts. Nick Wass/Associated Press Facebook hit with 2 massive antitrust lawsuits from the FTC and 46 st...
Tags: Google, Facebook, Twitter, Media, Instagram, Advertising, Marketing, Trends, Merkle, Biden, Influencer Marketing, Federal Trade Commission, Ftc, Mellody Hobson, Dentsu, Advertising Agencies


Amazon eyes podcast company Wondery

Hi! Welcome to the Insider Advertising daily for December 3. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]'s news: Amazon eyes Wondery, how PR firm Red Havas is refocusing its business, and leaked Fashion Nova campaign briefs. Amazon CEO Jeff Bezos. Andrej Sokolow/picture alliance via Getty Images Amazon is reportedly considering bu...
Tags: Apple, Amazon, Verizon, Media, Advertising, Marketing, Trends, Sony, Wall Street Journal, Influencer Marketing, Cnbc, Travis Scott, Paul Carr, McDonald, Havas, Pando


The cautionary tale of IQ Advantage, a talent management firm that focused on micro influencers

Hi! Welcome to the Insider Advertising daily for December 1. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]'s news: A talent firm failed to deliver on promises to influencers, then shuts down; Facebook buys customer service startup Kustomer; and the top DTC brands to know. IQ Advantage; Samantha Lee/Business Insider 13 influencers s...
Tags: Facebook, Mark Zuckerberg, Media, Microsoft, Advertising, Marketing, US, Trends, E-commerce, Netflix, Influencer Marketing, Cnbc, Ajit Pai, Samantha Lee, Lauren Johnson, Kustomer


Influencer Marketing Guide For Maximum Business Growth

Business growth is always a top priority for business owners, especially in today’s fast paced digital age. Businesses that leverage digital mobile means to reach customers are maximizing growth, and finding success around every corner. The smartphone and social media play a role in this business growth. Businesses now have direct 24/7 access to target audiences via smartphones and social media. However, consumers are pretty savvy. They don’t necessarily trust the marketing messages blasted acr...
Tags: Business, Olapic, Instagram, Nano, Coca Cola, Influencer Marketing, Inbound, Marketing (WOMM, CITE Research, Social Media Influencers According, Sephora Banana Republic Zara Forever


Conservative news upstarts are looking to cash in on Trump's viewers

Hi! Welcome to the Insider Advertising daily for November 24. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]'s news: Conservative news upstarts look to cash in on Trump, Snap will pay creators, and consulting startups take on Deloitte and McKinsey. Tucker Carlson speaks onstage during Politicon 2018 at Los Angeles Convention Center on Oct...
Tags: Media, Instagram, Advertising, Marketing, Trends, Snapchat, Netflix, New York Times, Fox News, Deloitte, Influencer Marketing, Snap, Trump, Mckinsey, John Cardillo, WGN


Our People: The Business of Influence

In the first of the new ‘Our People’ series, Head of Influencer Marketing for We Are Social Paris Marine Montironi shares how she came to work in influencer marketing, what challenges and excites her about her role, and her advice to anyone considering a career working with influencers. What does it mean to be Head of Influence at We Are Social Paris? Leading the influencer marketing department here in Paris is a really diverse job. I’m in charge of the larger vision when it comes to influencer ...
Tags: New York City, Social Media, Seo, Netflix, Paris, Ubisoft, Influencer Marketing, Casey Neistat, Influencers, NPC, Klaus, KPI, Lake Annecy, Google Pixel, Life at We Are Social, We Are Social


Walmart's advertising business is rattling agencies

Hi! Welcome to the Insider Advertising daily for October 30. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]'s news: Walmart rattles agencies, WPP hires McKinsey for five-year plan, and CEOs field investor questions about influencers. Walmart president and CEO Doug McMillon Rick T. Wilking/Getty Images Walmart is trying to build a big...
Tags: Media, Advertising, Marketing, Trends, Walmart, David, Biden, American Eagle, Influencer Marketing, WPP, Trump, Mckinsey, Reuters, Kohl, Amazon Read, Advertising Agencies


WPP's shopping list

Hi and welcome to Insider Advertising, weekly edition, where I break down the big stories in media and advertising.First, remember to sign up here to get this in your inbox daily.Today: What's on WPP's shopping list, PR giant BCW moves into e-commerce, and gaming-influencer tie-ups. Toby Melville/Reuters WPP's shopping list If you're like me, the shipping boxes have been piling up in the lobby as I do more shopping online, whether out of necessity or lockdown boredom.So it's no wonder...
Tags: Google, Amazon, Media, Youtube, Advertising, Trends, CMO, Public Relations, Walmart, Eu, American Express, Accenture, Influencer Marketing, Cvs, WPP, Sean


Intelligence Powers Valassis Influencer Marketing, Proven Solution Sets New Industry Performance Metrics

Valassis, a Vericast business and the leader in marketing technology and consumer engagement, is defining and creating industry benchmarks with its newly introduced influencer marketing solution. Valassis influencer marketing programs drove a 64% higher engagement rate for awareness campaigns and 110% higher click-through rate for traffic campaigns based on 32 consumer packaged goods brands testing […] The post Intelligence Powers Valassis Influencer Marketing, Proven Solution Sets New Industry ...
Tags: Advertising, Press Releases, Influencer Marketing, Digital Marketing, Ad & Media Strategies, Valassis, Advertising Reports and Studies, Digital Intelligence, Marketing Technology, Vericast


Influencer marketing is a-changing — is your business ready for the next phase?

Influencer marketing is evolving — but are you ready? As the number of approachable journalists seems to dwindle, the importance of influencer marketing has increased — especially over the last 3-4 years. And influencer marketing is exciting to explore. So, I’ve talked about how to categorise influencers, why it’s important to target the magic middle for ambassadorship, and why you should always do a honeymoon outreach. But, wait. What about the influencers themselves? Well, the...
Tags: Google, Sweden, Pr, Influencer Marketing, Fmcg, Social Influence, Influencer Relations, Digital Comms, Influencer Mapping, Influencer PR, Money Web, Online Influence, Bianca Ingrosso


Influencer marketing is a-changing — are you ready?

Influencer marketing is evolving — but are you ready? As the number of approachable journalists seems to dwindle, the importance of influencer marketing has increased — especially over the last 3-4 years. And influencer marketing is exciting to explore. So, I’ve talked about how to categorise influencers, why it’s important to target the magic middle for ambassadorship, and why you should always do a honeymoon outreach. But, wait. What about the influencers themselves? Well, the...
Tags: Google, Sweden, Pr, Influencer Marketing, Fmcg, Social Influence, Influencer Relations, Digital Comms, Influencer Mapping, Influencer PR, Money Web, Online Influence, Bianca Ingrosso