Posts filtered by tags: Influencers[x]


 

I tried, and failed, to earn a living as an influencer. Here are 5 hard lessons I learned after gaining and losing thousands of social-media followers.

Brian Patrick Byrne built a following by posting videos and tweets about BTS. Big Hit Music, Brian Patrick Byrne I gained tens of thousands of followers by creating content about K-pop group BTS. My biggest mistake was trying to change my brand in order to earn a living. I ultimately decided that my mental health was more important than being an influencer. See more stories on Insider's business page. In 2020, I lost my job and decided to spend my free time pursuing a dream I'd had...
Tags: Twitter, Music, Media, Youtube, US, Careers, Trends, Strategy, Brian, Hannah Hart, Max, Bts, Influencers, McDonald, DUBLIN Ireland, Mediabase


Instagram unveiled new features aimed at helping creators earn money

Adam Mosseri and JoJo Siwa speak during Instagram and Facebook's Creator Week. Amy Sussman/Getty Images for Instagram and Facebook's Creator Week Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:Instagram unveiled three new features aimed at helping creators earn moneyA YouTuber with 1 million subscribers shares how...
Tags: Facebook, Mark Zuckerberg, Media, Instagram, Youtube, Advertising, Newsletter, Trends, New York Times, Alexis Ohanian, Annie Leibovitz, Zuckerberg, Influencers, Boohoo, Brien, NFT


SCREEN GRAB: Funny, not funny

HBO's Fake Famous is a humorous dive into the Instagram racket, but it misses the painful collateral damage of the influencer economy The post SCREEN GRAB: Funny, not funny appeared first on The Mail & Guardian.
Tags: Hbo, Instagram, Mental Health, Tennis, Influencers, Openaccess, Naomi Osaka, Top Six, Showmax, Thought Leader, Social Dilemma, Fake Famous, Carlos Amato


An influencer boxing event got a cease and desist email, apparently from TikTok's parent company

YouTubers Keemstar and FouseyTube speak at the Battle of the Platforms press conference on May 18, 2021 in Los Angeles, California Matt Winkelmeyer/Getty Images for LiveXLive. Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:An influencer boxing event got a cease and desist email from what appears to be TikTok's parent ...
Tags: Media, Instagram, Abc, Youtube, France, Germany, Advertising, Newsletter, Trends, Ed Sheeran, New York Times, Brazil, Miami, Kate Spade, Kevin Hart, Hulu


We attended a virtual salon with Emmy award winners, actresses, and athletes. Spending 2 hours playing games with influential strangers was strangely therapeutic.

Several Influencers Dinner alumni participate in a salon hosted by Jon Levy at a 2019 event. Since the pandemic, his events have been virtual. Courtesy of The Glenlivet. Dominic-Madori Davis is a reporter at Insider, and Keishel Williams is an editing fellow. Together, they attended an invitation-only virtual "Influencers Dinner" salon hosted by behavioral scientist Jon Levy. Below is their conversation about what the unique event was like. See more stories on Insider's business page. ...
Tags: Google, New York, Networking, Washington Post, La, Oakland Raiders, Trends, Strategy, Levy, Cia, Wall Street Journal, Bill Nye, Nordic, Influencers, Jon, Joel Stein


Seeking nominations for the top investors in the creator economy and influencer industry

Atelier Ventures founder Li Jin. Li Jin Insider is compiling our 2nd annual list of the top VCs and investors funding the creator economy. We'll consider factors like the success of their portfolio companies and their impact on creators. Please submit your ideas through this form (or below) by June 7. See more stories on Insider's business page. The term 'creator economy' has become a buzzword. Startups are popping up left and right to help creators make money and turn digi...
Tags: Mark Zuckerberg, Media, Advertising, Trends, Investors, Influencers, Tech Insider, Li Jin, Atelier Ventures, Creator Economy, Neal Jean, VC firms, Li Jin Li Jin Insider


Instagram has launched new in-depth metrics and is internally testing a direct payment feature

Instagram Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:Instagram is giving creators access to more detailed data and testing a Reels payment featureThe top talent managers and agents for influencers, and who they representHow creators make money using "link in bio" tools6 YouTube creators break down how much money thei...
Tags: UK, Media, Instagram, Australia, Youtube, White House, Advertising, Newsletter, Trends, Atlanta, New York Times, Sydney, New Zealand, Pokemon, Caa, UTA


The execs vying for power in Amazon's acquisition of MGM

Hi and welcome to Insider Advertising for May 27. I'm senior advertising reporter Lauren Johnson, and here's what's going on:The execs vying for power in Amazon's acquisition of MGM.You & Mr. Jones hires a CTO.The top UK TikTok stars.If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.Tips, comments, suggestions? Drop me a line at [email protected] or on Twitter at @LaurenJohnson. Getty Amazon is buying MGM ...
Tags: Amazon, UK, Hollywood, Media, Instagram, Advertising, Marketing, Newsletter, Trends, James Bond, Gordon Ramsay, Jeff Bezos, MGM, Jones, Cto, Marketing Tech


Olivia Jade is rebuilding her influencer business after the college-admissions scandal

Lori Loughlin (L) and Olivia Jade Giannulli (R). Paul Archuleta/FilmMagic Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:Lori Loughlin's daughter Olivia Jade is rebuilding her influencer businessHow a podcasting duo built one of Patreon's highest-earning membershipsInside the launch of an influencer talent-managem...
Tags: Apple, Amazon, Facebook, New York, Media, Instagram, Youtube, Advertising, Newsletter, Trends, Reagan, Mit, Sydney, Andreessen Horowitz, Khan, Nickelodeon


How Instagram plans to prioritize smaller, emerging creators

Instagram. Thomas Trutschel/Photothek via Getty Images Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:An Instagram exec says Reels is the "biggest opportunity" for audience growth on the appThe top lawyers and law firms for influencersHow much money a YouTuber makes for 100,000 viewsAn ex-employee sues influencer James Charl...
Tags: Hollywood, Media, Instagram, Youtube, Advertising, Newsletter, Trends, Rebecca, Charles, Jackson, Influencers, Nick Brown, R, Fenwick West, Kyra, Alex Weprin


Influencer deported from Bali after wearing fake painted mask in "prank"

You might have seen the viral video of Russian influencer Leia Se (and her companion Josh Paler Lin) blatantly disregarding mask-wearing rules in a supermarket in Bali, and just generally being plague rats during a global pandemic. In the video, Se "forgets" to bring a mask to a grocery store. — Read the rest
Tags: Post, Video, News, Bali, Russia, Social Media, Deportation, Influencers, Josh Paler Lin, Prank Videos, Face Masks, COVID-19, Actions Meet Consequences, Mask Mandates, Plague Rats, Leia Se


Russian influencer deported from Bali for "mask prank"

You might have seen the viral video of Russian influencer Leia Se (and her companion Josh Paler Lin) blatantly disregarding mask-wearing rules in a supermarket in Bali, and just generally being plague rats during a global pandemic. In the video, Se "forgets" to bring a mask to a grocery store. — Read the rest
Tags: Post, Video, News, Bali, Russia, Social Media, Deportation, Influencers, Josh Paler Lin, Prank Videos, Face Masks, COVID-19, Actions Meet Consequences, Mask Mandates, Plague Rats, Leia Se


Some TikTok influencers say the reality of living rent-free at content mansions wasn't the Hollywood dream they anticipated

"They would literally treat us like a dollar sign," Not A Content House member Sabrina Quesada said in the video. Screenshot / YouTube / JustAHouse Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:A startup promised influencers the Hollywood dream and mansion living. But some insiders say it turned into a nightmare.TikTok i...
Tags: Hbo, Hollywood, Media, Instagram, Youtube, Ben Affleck, Advertising, US, Los Angeles, Newsletter, Trends, ROI, New York Times, Dreamworks, Dc, Zappos


Top TikTok talent managers and agents for creators in 2021

Collab Crib Courtesy Instagram Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:The top talent managers and agents for TikTok stars in 2021 How much money a YouTuber How a Clubhouse-famous group of "NYU Girls" built a business through sponsorships and tips A TikTok influencer mansion takes a page from the reality-TV playbo...
Tags: UK, Hollywood, London, Media, Instagram, Microsoft, Youtube, Advertising, Newsletter, Trends, Atlanta, Atlantic, House, Sydney, WME, Jones


Instagram reveals mixed results from its experiment hiding 'likes,' and will now test letting users decide whether to keep them

Instagram. Thomas Trutschel/Photothek via Getty Images Instagram is testing the option to allow users to either see or hide "likes." Users can decide if they want to remove all likes, hide likes on their own posts, or make no change. Instagram began testing the removal of likes in 2019 and accidentally rolled this feature out again in March. See more stories on Insider's business page. Instagram is now testing the option to allow users to decide if they want to see or hide "likes." So...
Tags: Facebook, Japan, News, Instagram, Trends, Social Media, Likes, Influencers, Facebook Instagram, Instagram Facebook, Canada Australia, Tech Insider, Thomas Trutschel Photothek, Getty Images Instagram, Brittany Chang, Like count


Instagram’s new test lets you choose if you want to hide ‘Likes,’ Facebook test to follow

Instagram today will begin a new test around hiding Like counts on users’ posts, following its experiments in this area which first began in 2019. This time, however, Instagram is not enabling or disabling the feature for more users. Instead, it will begin to explore a new option where users get to decide what works best for them — either choosing to see the Like counts on others’ posts, or not. Users will also be able to turn off Like counts on their own posts, if they choose. Facebook addition...
Tags: Social, Facebook, Apps, Instagram, Social Media, Likes, Tech, Social Network, Social Software, Influencers, Social Apps, Like Button, Dispo, Minutiae Vero Dayflash Oggl


Tattle Life, the latest worst place on the web

Sarah Manavis wrote about Tattle Life, a surprisingly nasty forum where people gather to insult and tear down UK internet celebrities, influencers, bloggers and other easy targets. It sounds like a smarmy counterpart to Kiwi Farms spun off from British tabloid culture instead of American chan culture, and is "the most toxic place on the internet." — Read the rest
Tags: Post, UK, News, Influencers, Toxicity, Web Culture, Sarah Manavis, Kiwi Farms


Seeking names for the leading attorneys and law firms that work with creators and influencers

TikTok star Addison Rae Easterling. Gregg DeGuire / Getty Images Insider is compiling a list of the top attorneys and law firms who work in the creator industry. We want to hear from you on lawyers that have been the most effective at working with influencers. Please submit your ideas through this form (or below) by April 14. See more stories on Insider's business page. The business of being an internet star is complicated. Social-media influencers once made the bulk of their earnings ...
Tags: Media, Law, Youtube, Trends, Walmart, Netflix, Influencers, Tech Insider, Tiktok, Emma Chamberlain, Joshua Weissman, Brad Mondo, Ryan Kaji, Addison Rae Easterling, Addison Rae Easterling Gregg, YouTuber MrBeast Jimmy Donaldson


Why a YouTube creator has focused on email as a way to connect directly with her fans

Erika Kullberg YouTuber Erika Kullberg believes creating an email list is an important business tool for creators. Email is one way for influencers to communicate directly with their fans off social media. This tool offers a more direct way for influencers to promote something, and earn money. See more stories on Insider's business page. Building an email list is one major way some influencers are communicating directly with fans and earning money beyond social media.Having access t...
Tags: Media, Youtube, Advertising, Trends, Influencers, Tech Insider, Amanda Perelli, Erika Kullberg, Kullberg, Erika Kullberg YouTuber Erika Kullberg


James Charles' underage sexting scandal lands makeup brand Morphe in hot water

Influencer James Charles recently addressed allegations that he was having inappropriate conversations with minors on Snapchat. Presley Ann / Getty Images James Charles recently addressed accusations that he had flirtatious conversations with minors on Snapchat. He apologized for being 'reckless' and said he was unaware that they were underage when the interactions began. Makeup brand Morphe is being criticized for not speaking out against Charles and continuing to promote his prod...
Tags: News, Makeup, Media, Entertainment, Youtube, Life, Advertising, US, Trends, Star, Beauty, Charles, Nickelodeon, Influencers, Dawson, Digital Culture


3 creators and a lawyer share how social media bans work, and the best way to safeguard your account

Accidentally playing copyrighted music in the background of your video can put your account at risk. Getty/Ivan Pantic When influencers or creators are banned for known or unknown reasons, it can impact their income. Three creators and a lawyer shared their experiences with social media bans. They advised avoiding using third-party content and being cautious while livestreaming. See more stories on Insider's business page. Getting banned on social media isn't just a nuisance for i...
Tags: Media, Instagram, Youtube, Los Angeles, Trends, Social Media, Creators, Metallica, Twitch, Nordic, Influencers, Blanco, Napster, Lauritsen, Tiktok, BI-freelancer


Seeking nominations for the leading talent managers and agents representing TikTok stars in 2021

Collab Crib is a creator house based in Atlanta, Georgia that features a roster of Black internet stars. Courtesy Instagram Insider is launching its second annual list of the top managers and agents for TikTok creators. We want to hear from you on which managers and agents are helping clients build on their success. Please submit your ideas by April 10 and email [email protected] with any questions. See more stories on Insider's business page. As TikTok creators take their business...
Tags: Media, Advertising, Trends, Influencers, Atlanta Georgia, Tech Insider, Tiktok, Amanda Perelli Dan Whateley Sydney Bradley, Courtesy Instagram Insider


LinkedIn eyes influencers and audio with new features

Photo by Lorenzo Di Cola/NurPhoto via Getty Images Hi, welcome back to Insider's influencer industry newsletter: Insider Influencers.This is Amanda Perelli, and I'm part of our team that reports on the business of influencers, creators, and social-media platforms.In this newsletter, you'll find a weekly look at what's new in the influencer industry at large.Every Thursday, I'll take you inside the creator economy, highlighting the top news of the week, chatting with the...
Tags: Media, Instagram, Jimmy Fallon, Youtube, Advertising, Newsletter, Trends, Harvard University, Sydney, Influencers, Dan, Prudential Center, Newark New Jersey, Choy, Tech Insider, Bunim Murray


YouTube star David Dobrik has been dropped by 13 brands including HelloFresh, EA Sports, and Honey

Manny Carabel/Getty Images Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:13 brands have stopped working with YouTube star David DobrikInfluencers start to make money from Clubhouse's boom How ESPN quadrupled its TikTok follower count in the past yearYouTube Shorts launches in the US - here's how it worksAnd more in...
Tags: Media, Instagram, Youtube, Advertising, US, Newsletter, Trends, Netflix, Tennessee, Espn, Serena Williams, Clubhouse, Lime, Influencers, Espn Deportes, Sam Lessin


A behind-the-scenes look at how Insider reporter Kat Tenbarge investigated rape allegations against a member of David Dobrik's Vlog Squad

Samantha Lee/Business Insider Insider reporter Kat Tenbarge. Crystal Cox/Insider Insider is taking you behind the scenes of our best stories with our series The Inside Story. This week we're spotlighting Insider digital-culture reporter Kat Tenbarge, who made big waves with her investigation into rape allegations made against a member of YouTube star David Dobrik's Vlog Squad. You can read Tenbarge's full story here. The YouTube star David Dobrik has 18.7 million s...
Tags: Media, Entertainment, Youtube, Los Angeles, Trends, Influencers, HANNAH, Logan Paul, Kat Tenbarge, Dispo, Inside Story, David Dobrik, Vlog Squad, Dobrik, Samantha Lee Business Insider Insider, Connell Joshua


EA Sports distances itself from David Dobrik in light of a rape allegation against a former Vlog Squad member

EA Sports has distanced itself from David Dobrik amid controversies. David Dobrik / Vlog Squad David Dobrik's Vlog Squad is embroiled in controversy following an Insider investigation. EA Sports, which once gave Dobrik a Lamborghini, said it has no future plans to work with him. The statement comes after SeatGeek, a major Dobrik sponsor, said it would review their partnership. See more stories on Insider's business page. The company that once gifted David Dobrik a brand new Lamborg...
Tags: Media, Entertainment, Life, Advertising, Trends, EA, David, Seatgeek, Ea Sports, Forbes, Influencers, Lamborghini Huracan, Lamborghini, Digital Culture, Tech Insider, Sexual Assault Allegations


SeatGeek is reviewing its partnership with YouTube star David Dobrik after a rape allegation was made against a former Vlog Squad member

In 2019, SeatGeek sponsored David Dobrik's fan meet-and-greet. SeatGeek The ticket-selling service SeatGeek is known for its partnership with YouTube creator David Dobrik. Following an Insider investigation into a former member of Dobrik's YouTube Vlog Squad, the group has been embroiled in controversy. A SeatGeek spokesperson told Insider it is currently "reviewing internally how we want to proceed." See more stories on Insider's business page. A prominent sponsor of YouTube s...
Tags: Media, Entertainment, Youtube, Life, Advertising, Trends, Tesla, David, Seatgeek, Influencers, Ian, Borthwick, Digital Culture, Tech Insider, Sexual Assault Allegations, David Dobrik


The top PR pros for influencers on Instagram, YouTube, and TikTok

Courtesy of Kat Jones; Courtesy of Paul Panday; Icon PR; Metro PR; Samantha Lee/Insider Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:The top publicists for influencers on YouTube, TikTok, and InstagramHow influencers are cashing in on NFTs while the market is hotInside Dunkin's influencer-marketing and TikTok strategy...
Tags: Facebook, Hollywood, Media, Instagram, Youtube, Advertising, Newsletter, Trends, RAR, Sydney, Reddit, Poland, Clubhouse, Influencers, Dan, NFT


How Snapchat made a comeback and won back users and advertisers

Jeremi Gorman. Snap Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:How Snapchat made a comeback and the key moments in its turnaroundHow YouTube creators are using Amazon's live shopping feature, Amazon LiveThe pitch a self-published author sent to Instagram influencers to get free marketingAnd more including the top fit...
Tags: Amazon, Elon Musk, Media, Instagram, Youtube, Advertising, Newsletter, Trends, Snapchat, Netherlands, Sydney, Reddit, Grimes, Town, Influencers, Snap


How Snap made a comeback and won back users and advertisers

Jeremi Gorman. Snap Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.In this week's edition:How Snap made a comeback and the key moments in its turnaroundHow YouTube creators are using Amazon's live shopping feature, Amazon LiveThe pitch a self-published author sent to Instagram influencers to get free marketingAnd more including the top fitness...
Tags: Amazon, Elon Musk, Media, Instagram, Youtube, Advertising, Newsletter, Trends, Netherlands, Sydney, Reddit, Grimes, Town, Influencers, Snap, Silva