Posts filtered by tags: Influencers[x]


Why brands need to look beyond aspiration in influencer partners

Aspirational lifestyle bloggers – the victims of COVID-19 that no one’s talking about. Well, why would they? In these strange and unpredictable times, having your main achievement being a big social following because you look good or you’ve got a luxurious lifestyle has become, to put it mildly, irrelevant. If you’re one of those gleefully hailing the end of the influencer era, though, I’d argue that you’re completely wrong – and I’ve got stats to back it up. Research has found that influencers ...
Tags: Instagram, Australia, Social Media, Seo, NHS, Penguin Random House, Influencer Marketing, Thought Leadership, Digital Marketing, Influencers, Emma, Beatrix Potter, Peter Rabbit, Consumer Behaviour, Joe Wicks, Consumer Insight

The Influencers Are Lobbying Washington, but What Do They Want?

In honor of the Tenth Anniversary of Social Media Day, influencers have issued a declaration of independence and the formation of an autonomous trade association, hereby known as the American Influencer Council. Founding members—most with over one million followers, all casually flawless—influence in such areas as …Read more...
Tags: Science, Instagram, Washington, Influencers, American Influencer Council Founding

Top YouTube influencers canceled

Taylor Lorentz is chronicling internet drama brilliantly for the New York Times, and her latest report is on the quasi-downfall of two high-flying YouTubers, Shane Dawson and Jeffree Star. They exemplify the stereotype of YouTube influencers--vacuous narcissists, tireless producers, canny businessmen--facing ruin after years of attention-seeking at the borders of racism, sexism and general abuse. The internet is a permanent record and the ground is liquefying underfoot. Dawson has racked up bill...
Tags: Google, Post, News, Internet, Youtube, New York Times, Mistakes, Willow Smith, Times, Influencers, Dawson, Lorentz, Shane Dawson, Taylor Lorentz

An Influencer Kept a Dog Stolen From an Unhoused Man and Is Refusing to Return Her

There has been no shortage of wild influencer stories during this period of social distancing and political unrest, including Instagram personalities who posed in blackface to “combat racism” and those who monetized their ill-advised road trips away from covid-19 hotspots. Still, those egregious behaviors are…Read more...
Tags: Science, Instagram, Homelessness, Influencers, Brittany Littleton, Heart La, Little Love Rescue, Unhoused

Why Financial Marketers Should Skip Celebrities and Social Media Spokespeople

Banks and credit unions would do well to use micro-influencers. Often these people are available, more effective and much less costly. The post Why Financial Marketers Should Skip Celebrities and Social Media Spokespeople appeared first on The Financial Brand.
Tags: Finance, Advertising, Marketing Strategy, Digital Marketing, Influencers, Guerilla & Non-Traditional, Social Media Spokespeople

Why Financial Marketers Should Skip Celebrities and Tap Web Experts

Banks and credit unions would do well to use micro-influencers. Often these people are available, more effective and much less costly. The post Why Financial Marketers Should Skip Celebrities and Tap Web Experts appeared first on The Financial Brand.
Tags: Finance, Advertising, Marketing Strategy, Digital Marketing, Influencers, Guerilla & Non-Traditional

Gigi and Bella Hadid Splurge on Lavish Manhattan Penthouses

Reality TV star and certified “Bravolebrity” Mohamed Hadid has had a particularly rough go of the last two years. By his own account, the Rolls Royce-driving real estate developer is “broke,” — too broke to tear down his massively illegal Bel Air megamansion — and was recently forced to downsize into a modest $4.5 million […]
Tags: New York City, Gigi, Manhattan, Compass, Influencers, Entertainers, Corcoran, Bella Hadid Splurge on Lavish Manhattan Penthouses, Bravolebrity Mohamed Hadid

Kanye West Brings His Yeezy Brand to Gap in New Partnership

Kanye West's Yeezy brand is coming to the mall. Today, West revealed a new partnership with staple mall retailer Gap that will see his line of sneakers and clothing drop in Gap stores and online in early 2021. The line, called Yeezy Gap, will span several of Gap's categories, creating "modern, elevated basics for men,...
Tags: Fashion, Advertising, Kanye West, Influencers, Today West, Yeezy Gap

Pride Stars: Young M.A. on Partnering With Brands, Authenticity and Sex Toys

Many people first heard of Young M.A. after her 2014 underground freestyle rap Brooklyn Chiraq sparked a heated controversy about glorifying gun violence in music. Or maybe they've heard that she was the inspiration for the character Freda Gatz on the Fox hit Empire, but turned down the role out of concerns she would be...
Tags: Advertising, Fox, Influencers, Freda Gatz, Diversity & Inclusion, Brooklyn Chiraq

Adweek Together: The Future of Social Media for Social Good

If you missed the #SharetheMicNow campaign, celebrities and influencers from Julia Roberts to Alex Morgan recently gave Black women access to their Instagram accounts. For instance, Endeavor CMO Bozoma St. John took over Kourtney Kardashian's feed. Influencer, activist and author Luvvie Ajayi helped start this idea to amplify voices of Black women, and on this...
Tags: Advertising, Julia Roberts, John, Kourtney Kardashian, Influencers, Alex Morgan, Luvvie Ajayi, Adweek Together, Social Media for Social Good

She Built a Shady Guru’s YouTube Army. Now She’s His Fiercest Critic—But Who Will Believe Her?

It was May 2015, and the Hotel Surya in Varanasi, India, was hosting “Inner Awakening,” the flagship spiritual training program of Paramahamsa Nithyananda. To his followers, he is a god incarnate, “His Divine Holiness Bhagavan Sri Nithyananda Paramashivam,” the living avatar of Shiva, or, as one devotee put it, “the…Read more...
Tags: Science, Youtube, India, Spirituality, Conspiracy Theories, Influencers, Shiva, Varanasi India, Nithyananda, YouTube Army Now She, Paramahamsa Nithyananda

YouTube’s FameBit rebrands as YouTube BrandConnect, shuts down its self-service program

FameBit, YouTube’s influencer marketing platform acquired by Google in 2016, is today undergoing a rebranding. The new platform will now be called YouTube BrandConnect, and will remain open to eligible creators in the U.S. with over 25,000 subscribers. The update follows FameBit’s recent announcement regarding the closure of its self-service website which allowed creators to independently find brands to work with, submit deal proposals, and complete campaigns. Now, YouTube BrandConnect will only...
Tags: Google, Media, Advertising Tech, Youtube, Brands, Tech, Influencers, Business Insider Intelligence, YouTube Studio, FameBit YouTube, YouTube BrandConnect, Now YouTube BrandConnect, YouTube Studio The company, Brand Interest Lift Influencer Lift

Adweek Together: The Future of Black Influence

Brandi Riley helped inspire this opinion piece apologizing on behalf of the influencer industry to Black creators. In this week's episode of Adweek Together, Riley shares her perspective on what marketers can do to partner with creators as the industry continues to evolve with current times. What conversations need to be had? What needs to...
Tags: Advertising, Influencers, Riley, Diversity & Inclusion, Adweek Together, Brandi Riley

We’re Sorry for Not Listening to Black Influencers Before

We have failed Black influencers in our network. If you aren't a Black influencer marketing practitioner, you have, too. Brandi Wiley challenged us to use her words to own our failure, and we stand up to say: We purposely overlooked Black women because it was easier than to push back or educate a client. It...
Tags: Advertising, Voice, Influencers, Diversity & Inclusion, Brandi Wiley

YouTuber Rudy Mancuso Buys All-New Modern Home

New Jersey native and popular YouTuber Rudy Mancuso has followed the lead of scores of his social media-famous peers, having invested his earnings by setting down some residential roots in L.A.’s San Fernando Valley. Modern, clean-lined and built new in 2020, the just-sold Mancuso estate lies in the desirable Studio City neighborhood and offers four […]
Tags: Los Angeles, New Jersey, Compass, Influencers, Entertainers, Mancuso, San Fernando Valley, Studio City, Coldwell Banker, Rudy Mancuso, YouTuber Rudy Mancuso, San Fernando Valley Modern

Influencers Are Fumbling the Revolution

On Sunday night, beauty YouTuber Allana Davison posted a 23-minute long video that opened with a general, brief mention of the protests around the country in response to the murder of George Floyd by Minneapolis police officer Derek Chauvin.Read more...
Tags: Science, Activism, Minneapolis, Black Lives Matter, Influencers, George Floyd, Derek Chauvin, YouTuber Allana Davison

‘Pod Save America’ Co-Host Jon Favreau Sells Beverly Grove Bungalow

Having upgraded earlier in the year to a larger, more luxuriously updated home in L.A.’s distinguished Hancock Park neighborhood, political speechwriter turned digital media dynamo Jon Favreau has sold his former home in the less hoity-toity but still quite pricey Beverly Grove area of Los Angeles for a bit more than $2 million. Tax records […]
Tags: Los Angeles, Jon Favreau, Influencers, Entertainers, Hancock Park, Beverly Grove, The Agency, Sotheby's International Realty, Pod Save America ' Co Host Jon Favreau, Beverly Grove Bungalow

5 Ways to Rethink Influencer Marketing and Make It More Effective

Influencer marketing has experienced explosive growth in recent years. Previous projections had it estimated to become a $15 billion market by 2022, and that was before the rapid rise of TikTok and content creation under quarantine. However, alongside this growth have been increasingly bleak headlines: The influencer marketing bubble is set to burst, influence is...
Tags: Advertising, Voice, Influencers, Tiktok, Ways to Rethink Influencer Marketing

Instagram plays catch up by finally paying its creators. Will they stay?

Instagram is one of the last social media platforms to pay its creators
Tags: News, Instagram, Trends, Social Media, Content Creators, Influencers

Covid-19 Will Bring a Rise in Livestreaming Content Across Platforms

In a recent 24-hour period, I went from seeing a Russian accordion player named MOZG888VADIM play everything from traditional Russian ballads to Lady Gaga to seeing a lizard sun itself to having Travis Scott bring 12.3 million people into a virtual fantasy landscape. And I never had to leave my couch. If there is one...
Tags: Advertising, Lady Gaga, Voice, Influencers, Travis Scott, Life in Quarantine, Livestreaming Content Across Platforms

YouTuber Tati Westbrook Buys Striking Modern Farmhouse

Though she’s been living in the house for more than three years, property records reveal it was only last week that high-profile beauty guru Tati Westbrook and her husband James finally bought out their Sherman Oaks landlord — a San Diego-based real estate investor — in an off-market deal. The Porsche and Maserati-driving YouTuber paid […]
Tags: Los Angeles, Porsche, San Diego, James, Influencers, Entertainers, Maserati, San Fernando Valley, Sherman Oaks, Tati Westbrook

Helping Uber Eats #BringIt on Twitch

Twitch is considered one of the fastest-growing social media platforms in the world, with over one million people concurrently streaming at any one time. Plus, since the start of the lockdown, streaming on the platform has seen a rapid surge in growth, with over three billion hours of content being watched . So, to help Uber Eats tap into this booming platform and spread some love among the gaming community, we teamed up with two of Twitch’s biggest streamers – Manny and Miniminter ...
Tags: London, Social Media, Seo, Fifa, Twitch, Influencer Marketing, Uber Eats, Influencers, Manny, Client work, Creative Agency, Hot Chick, Gareth Leeding, Miniminter

3 Ways Brands Can Work With Influencers to Recession-Proof Their Image

Chances are that if you're not actively planning or already executing your Covid-19 pivot, you're determining how the recession is going to impact future campaign plans for annual events like summer sales to back-to-school. We're entering a low point in our economy. For select businesses, history reflects that keeping ad spend up during a recession...
Tags: Advertising, Voice, Influencers, Crisis Marketing, Ways Brands Can Work With Influencers

The Role of Social Media on the Path to Re-opening

As states and cities across the country  plan  for re-opening  and lockdowns start to lift in different regions ,  a  brand’s social media pages should act as an anchor to communicate with consumers   as their physical locations open back up for business amidst the pandemic. In fact, consumers normally visit social media looking for this type of information –  more than half of US adults  turn to social media for the latest news, and the  majority Gen Z shoppers  want brands and ret...
Tags: General, Instagram, Marketing, US, Social Media, Businesses, Ugc, Checklist, Influencers, Facebook Twitter, Social listening, Pandemic, Coronavirus, Covid19

Kylie Jenner Buys $15 Million Vacant Hidden Hills Lot

Kylie Jenner is back on the real estate rodeo yet again. Just days after the kettle chip-loving cosmetics tycoon paid a whopping $36.5 million for a fortified mansion in L.A.’s posh Holmby Hills neighborhood, property records reveal the 22-year-old shelled out another $15 million — in cash — for a big patch of dirt in […]
Tags: Los Angeles, Kylie Jenner, Influencers, Entertainers, San Fernando Valley, Holmby Hills, Hidden Hills

Adweek Together: The Future of Influencer Marketing

For so many people who work in marketing, time will always be divided into "before the pandemic" and "after." The role of the influencer as a new kind of marketing tool will change when we get through this, but how? Mary Keane-Dawson, CEO of influencer marketing agency Takumi, joins our community editor Ko Im to...
Tags: Advertising, Influencers, Takumi, Ko Im, Adweek Together, Crisis Marketing, Mary Keane Dawson

Pharrell Williams Surprises Verizon Adfellows Class in Online Graduation

When 35 young people from around the country came to New York last year to participate in the coveted adfellows program, not one of them could have imagined that their spring graduation ceremony would be canceled due to a global pandemic. This year's class of fellows from Verizon's diversity pipeline fellowship for marketing and advertising...
Tags: Verizon, New York, Advertising, Pharrell Williams, Influencers, Diversity & Inclusion

Children’s Entertainer Blippi Lists Sin City Tract House

Having plunked down a few million bucks on a brand-spanking-new “modern farmhouse”-style home in the heart of L.A.’s affluent Toluca Lake community, children’s entertainer Stevin John, otherwise known to kids around the world as mononymous YouTube über sensation Blippi, has listed his former home in Las Vegas at a soupçon under $700,000. Built in the […]
Tags: Las Vegas, Influencers, Entertainers, Toluca Lake, Blippi, Stevin John, Urban Nest Realty, Entertainer Blippi Lists Sin City Tract House

[PODCAST] How to Maximize Influencer Marketing Initiatives

Does influencer marketing even work? In this episode we discuss influencer marketing and ask the question, “Does influencer marketing really work?” In short, Yes, per HubSpot and others — 80% of marketers say they work overall, and 89% say they work as well or better than other marketing channels.   How could an HR Tech […]
Tags: Podcast, Technology, Featured, News, Podcasts, Trends, Human Resources, Influencer Marketing, Branding, Influencers, Blog Posts, Hr Technology, Talent Acquisition, William Tincup, Recruitinglive, RecruitingLive! with William Tincup

Fashion Influencers Plan Their Year Around Nordstrom’s Anniversary Sale. Now It’s Postponed

In 2018, Caitlin Covington, a fashion-focused influencer who has over a million followers on Instagram, told Adweek that the Nordstrom Anniversary Sale is the "Super Bowl of blogging." "You prepare for it all year," she said. But like many other events, this year, the Nordstrom Anniversary Sale will look a bit different: Due to the...
Tags: Nordstrom, Instagram, Advertising, Adweek, Influencers, Nordstrom Anniversary Sale, Caitlin Covington