Posts filtered by tags: Integer.com[x]


 

Mood Food

Burger King just introduced “Real Meals”, a campaign that allows people to choose menus based on their (bad) mood. Seen as a dig at McDonald’s Happy Meals and social media’s portrayal of perfection, Burger King’s limited editions don’t shy away from reality, offering meals when [being pissed, sad or not giving a f***]. Society and human behavior are messy, and research shows that not showing up perfect and polished leads to higher appeal and likability among shoppers. Brands are starting to ac...
Tags: Sem, Fast Food, Food And Drink, Mcdonalds, Burger King, Macro Trend, Shopper Mindsets, Integer, Integer.com, Shopper Culture, Shopper Marketing, The Integer Group, Audience Understanding, Shopper, Shoppercultre.com, Branding and selling


Voices of CX Podcast

Want to learn how to apply behavior analytics, A.I. and innovation to #CX? Check out the #VoicesOfCX Podcast featuring Integer's own Dennis Wakabayashi. This podcast is made especially for people on the battleground of CX. Hear what’s going on inside of the CX universe in this episode entitled, The Secret to C-Suite Centricity. The Voices of CX Podcast explores the technological innovations in data science, behavioral analytics, Artificial Intelligence, and how it’s revolutionizing how compani...
Tags: Sem, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Digitail®, Branding and selling, Dennis Wakabayashi, CX Podcast


Lessons from Kohl's on How to Bring Shoppers In-Store

As brick-and-mortar retailers face a number of store closures in 2019 and increasing competition from e-commerce, new strategies need to be considered. Kohl in particular is using several strategies to combat the "retail apocalypse," from leveraging partnerships to innovating the in-store experience to drive traffic in-stores.  Strategy 1: Connect the in-store and online experience Shopping online and having items shipped directly to your home is easy and convenient. Dealing with returning ite...
Tags: Amazon, Time, Aldi, Sem, Experience, Chicago, Retail, Philadelphia, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Kohl, Kohl's


An Era of New Purchase Drivers

Price, product quality and customer experience have long been key differentiators in the retail landscape. Now, they can be viewed as commodities to the shopper. So how can companies seeking a competitive advantage and continued loyalty stay relevant in today’s marketplace? What does that new relevancy embody? A customer’s affinity for a brand is no longer determined simply by what the brand does for them, but also by what it does for society and the environment. We, the consumers, are becoming...
Tags: Unilever, Walmart, Sem, Mindfulness, Insight, Toyota, Consumer Behavior, Shopper Mindsets, Integer, Integer.com, Shopper Culture, Shopper Marketing, The Integer Group, Audience Understanding, Brand Values, Branding and selling


Increasing Conversion in DTC Commerce

Today’s shoppers are all about direct-to-consumer (DTC). But moving to or starting a direct-to-consumer (DTC) facing website can be challenging for brands that aren’t well versed in effective DTC conversion and engagement tactics. Getting DTC (or part of it) wrong decreases customer confidence, lowers conversion rates, and even erodes brand loyalty. How do brands win DTC e-commerce? What are some tactics to gaining shopper trust and increasing conversion? While there’s no set recipe for success...
Tags: Ecommerce, Technology, E-commerce, Sem, Insight, Subscription, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Digitail®, Retail Strategy


Keep Your Enemies Close … or Partner with Them

HelloFresh, Blue Apron, Green Chef, Plated, Sun Basket … the list of subscription meal kits seems to be endless. The concept originated in Sweden in the late 2000s, and was first introduced in the U.S. in 2012 with hopes of serving as an e-commerce solution by delivering ultimate convenience to shoppers and eliminating trips to the grocery store. Growth was fast and furious after entry into the market (150 new entrants have launched within the past few years); and strong introductory and trial ...
Tags: Sweden, Sem, Food And Drink, Grocery, Consumer Behavior, Integer, Integer.com, Shopper Culture, Shopper Marketing, The Integer Group, Audience Understanding, Subscription boxes, Meal Kits, Branding and selling, Shopper Culture.com, HelloFresh Blue Apron Green Chef Plated Sun Basket


Scroll And Shop

You can now pay directly through Instagram. They are currently testing the long-awaited "Checkout" feature with twenty-three brands including Adidas, Zara and Warby Parker. Removing yet another bit of friction, it also allows shoppers to save payment information on the app, utilize PayPal or enter information at each purchase. With this development, Instagram raises the bar on social commerce at a time when consumers are hyper-targeted and expect seamless and instantaneous shopping. But not int...
Tags: Instagram, E-commerce, Sem, Paypal, Innovation, Brand Experience, Integer, Integer.com, Shopper Culture, Shopper Marketing, The Integer Group, Digitail®, Branding and selling, Lukas Quittan Integer London Image Source, Shopper Culture.com, Adidas Zara


Sign Up IRL

The New York fashion boutique, The Conservatory, brings a new layer of exclusivity to online and brick and mortar commerce. How? Shoppers must first visit the physical retail space before they are given access to the brand’s online store. Because shoppers can’t preview any items online, there is a sense of exclusivity and a feeling of initiation around signing up in the store. Other brands are also finding interesting ways to merge their digital and physical offerings including: Harvey Nichols’ ...
Tags: E-commerce, Sem, Innovation, Retail, Brand Experience, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Digitail®, Exclusive Retail, Branding and selling


Defining a Voice Content Strategy

The voice commerce market is projected to grow to $40B by 2022. This figure may seem optimistic, considering that 66% of voice assistant owners say they have never shopped by voice. However, that statistic is somewhat misleading since it doesn’t take into account that voice commerce isn’t limited to your home voice assistant (Alexa, Google Home, etc.). Mobile tools like Siri and Google Assistant are already driving commerce through on-device voice searches. Voice searches that return shoppable v...
Tags: Google, Mobile, Siri, E-commerce, Sem, Voice, Content Strategy, Integer, Integer.com, Shopper Culture, Shopper Marketing, The Integer Group, Digitail®, Retail Strategy, Alexa Google Home, Branding and selling


Retailers Tempting Customers Offline With Exclusive Perks

What would a retailer need to do to convince you to pay to visit their store? Some consumers are lining up to hand over thousands of dollars in membership and entrance fees for premium brick-and-mortar experiences they feel are worth their time. Because shoppers can often get products more conveniently and faster online, they are seeking differentiated and exclusive offline experiences. Stores are already charging admission fees. Depending on the brand, "retailtainment" is viewed as comparable ...
Tags: San Francisco, Sem, Retail, Sam, Sephora, Brand Experience, Integer, Integer.com, Shopper Culture, Shopper Marketing, The Integer Group, Exclusive Retail, Store Experience, Pop-up Retail, Lululemon, Shopper Experience


Defining a Voice Content Strategy

The voice commerce market is projected to grow to $40B by 2022. This figure may seem optimistic, considering that 66% of voice assistant owners. However, that statistic is somewhat misleading since it doesn’t take into account that voice commerce isn’t limited to your home voice assistant (Alexa, Google Home, etc.). Mobile tools like Siri and Google Assistant are already driving commerce through on-device voice searches. Voice searches that return shoppable visual results have been in place for ...
Tags: Google, Mobile, Siri, E-commerce, Sem, Voice, Content Strategy, Integer, Integer.com, Shopper Culture, Shopper Marketing, The Integer Group, Digitail®, Retail Strategy, Alexa Google Home, Branding and selling


Debt-Averse Millennials are Pushing Retailers to Evolve Payment Options

The economic issues of the recent past have not only shaped Millennials as consumers but as shoppers as well.  The Great Recession left Millennials to struggle with a lack of job security, mounting student loan debt and financial anxiety. In fact, forty-one percent of Millennials are straddled with student debt, which has left many weary of taking on additional debt with credit cards. Fortune reported just 1 in 3 Millennials carry plastic, and if they do, it tends to be a prepaid or debit car...
Tags: Sem, Fortune, Venmo, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Millennial, Abercrombie Fitch, Steve Madden, Branding and selling, Digital Apps


Blazing Trails: Fyre Festival Was Actually A Huge Marketing Success, So What Went Wrong?

There is a lot of discussion about failures coming from the Fyre Festival debacle. Most conversations whisper fraud, or shout customer anger, and yet the fact remains that Fyre’s  marketing was successful. The social media strategy was extremely savvy and played on all the Millennial triggers necessary to amplify the message across the entire internet with a minimum cost of $20,000 for each influencer. If you want to learn more about how the entire affair unfolded, you can watch the recent Hulu ...
Tags: Customer Experience, Sem, Netflix, Hulu, Brand Experience, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Social Media Strategy, Branding and selling, Dennis Wakabayashi Integer Dallas


Blazing trails: Fyre Festival was actually a huge marketing success, so what went wrong?

There is a lot of discussion about failures coming from the Fyre Festival debacle. Most conversations whisper fraud, or shout customer anger, and yet the fact remains that Fyre’s  marketing was arguably some of the best ever done. The social media strategy was extremely savvy and played on all the Millennial triggers necessary to amplify the message across the entire internet with an average cost of $20,000 for each influencer. If you want to learn more about how the entire affair unfolded, you ...
Tags: Customer Experience, Sem, Netflix, Hulu, Brand Experience, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Social Media Strategy, Dennis Wakabayashi Integer Dallas


Digital Growth Presentation Available

Last week the Integer Group partnered with Salsify as part of their Digital Growth Webinar Series for the Webinar “Maximizing Your Amazon Advertising Investment with Demand Side Platform." The webinar discussed: –How Demand Side Platform Provides Additional Tools over AMS–How to Take Early Advantage of DSP and Reach More Customers, Faster–How to Make DSP Part of a Comprehensive Amazon Merchandising Strategy Click here to download the presentation.
Tags: Amazon, Sem, Conference, DSP, Webinar, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Integer Group, Salsify, Branding and selling, Amazon Advertising Investment, Ecommce


Fluid Commerce: How Subscription Services Are Changing the Way We Shop

We are a globe filled with online shoppers. And the UK is the world’s third biggest e-commerce market and the world’s second biggest online grocery ordering market. This evolution in shopping behavior has increased the trust and confidence in online ordering and experimentation, giving rise to a new breed of online services: subscriptions. Today, more than a quarter of UK shoppers are signed up to a subscription box, spending more on them than ever before (from £18.49 in 2016 to £56 in 2017), an...
Tags: Amazon, Spotify, UK, E-commerce, Sem, Netflix, Insight, Subscription, Dollar Shave Club, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group


New Checkout Study: Health & Wellness

As January rolls into February, shoppers’ resolutions to get in shape or to drop a few pounds might be starting to wane a bit. But one thing is for certain, consumers have never been more savvy or educated about what it takes to live healthier lives; and brands and retailers should be prepared to embrace and support this new lifestyle. To learn more about shoppers approach to diet and health, download the latest issue of The Checkout here. It covers the following topics: —A look at ...
Tags: Health, Research, Health and Wellness, Data, Sem, Insight, Health & Beauty, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, The Checkout


Super Bowl Scramble

With less than a week until the big game, consumers of all kinds are doing the time honored traditional scramble of trying to figure out where they will watch and what they will need to buy to be ready for the big game. This year, 44M consumers will brave being the Super Bowl host while 60.9M attend a party. Collectively, these consumers are expected to spend $81 individually, or $14.8B in total.  But which brand will make it in the basket of these viewers? With many shoppers leaving big game ...
Tags: Football, Advertising, NFL, Sem, Super Bowl, Food And Drink, Ads, Mars, Grocery, Stella, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com


Coffee n' Shop

H&M has unveiled their first cafe in London’s Westfield White City store, the fourth worldwide, called “It’s Pleat” . As part of their shopping trip to H&M, shoppers can now sit down for breakfast, lunch or coffee, choosing between healthy meals made from organic, local ingredients and wrapped in compostable packaging. As brick-and-mortar stores continue to lose to the meteoric rise of online shopping, retailers are trying to find new solutions to drive foot traffic. It’s Pleat ...
Tags: London, H&m, Whole Foods, Sem, Innovation, Retail, Food And Drink, Brand Experience, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding


Milan: A Destination For Shopper and Flagship Stores

There are many reasons why Milan is sought-after by so many brands. For years it has not only been a modern business hub, but also a popular tourist and shopping destination. In , Milan surpassed Rome, Venice, and Florence as the most-visited city in Italy. In addition, it is the only Italian town that is listed in the top 20 destination cities worldwide according to the Mastercard Global Destination Cities Index 2018 . As a result, Milan is an increasingly attractive location for gl...
Tags: Apple, Amazon, Boots, Milan, Instagram, New York City, San Francisco, Sem, Italy, Norman Foster, Nba, Retail, Howard Schultz, Starbucks, Florence, Brand Experience


What Bookstores Reveal about Consumers

Some might say that turning the page of a physical book is an experience that cannot be replicated by a digital screen. The same could also be said for the experience of purchasing a book in a brick-and-mortar store compared to online (which for some is just a click in an online shop while they’re in their pajamas at home). When the Kindle launched in 2007, many panicked and wondered what was going to happen to the printed page. There were even talks of bookstores being wiped out within 10 year...
Tags: Ebooks, Ecommerce, China, Kindle, Sem, Beijing, Insight, Retail, Macro Trend, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Shopping Behavior


Autumn in Italy Is Changing and So are Shopping Habits

Italy has not been experiencing its typical autumn weather. For the past two years, weather has been hot and sunny into September and even October, and consumers are taking note (and adjusting their shopping behavior accordingly). One of the industries that is more affected by this prolonged hot weather is textile and fashion. “People are wearing light garments until the beginning of November and then they decide to wait for Black Friday or even Christmas sales,” noted Patrizia Bolzoni, General...
Tags: Fashion, Shopping, Sem, Hsbc, Italy, Ibm, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Shopping Behavior, International Trends, Retail Strategy


Alexa Everywhere

Microchip manufacturer Qualcomm has teamed up with Amazon to put its voice assistant, Alexa, into more wireless headphones. Their newly developed chips will make it easy and cost effective for headphone brands to integrate Alexa into their products, allowing customers to use the assistant wherever and whenever they want.This is just the just latest innovation with Alexa this year—earlier this year, Amazon launched Fire TV Cube, the first streaming device integrating Alexa. This push into headpho...
Tags: Amazon, Ecommerce, Technology, Sem, Innovation, Insight, Voice, Qualcomm, Alexa, Macro Trend, Shopper Mindsets, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com


Alcohol Innovates with eCommerce in Mind

The world’s first flat wine bottle is here. Garconwines has launched a flat, plastic wine bottle to solve a big issue with home delivery—wine bottles not fitting through the narrow slot in the front door/mailbox. It's a win win for shoppers, brands and retailers as it holds the same amount of wine as a normal bottle and can be used by producers for their online orders. Wine isn't the only one changing the game to reach shoppers. As people in the U.K. are going out less, drinking more at home an...
Tags: Ecommerce, Alcohol, E-commerce, Sem, Innovation, Food And Drink, Wine, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Digitail®, Branding and selling


Local Traditions Unleash Halloween Joy for Residents and Retailers

Des Moines, Iowa residents are gearing up for another year of their unique Halloween tradition known as Beggars' Night. A tradition residents celebrate on October 30th each year in lieu of the typical festivities observed by most of the country on October 31st.  The city and surrounding areas have spent the last 80 years putting a twist on the candy fueled fun by creating a tradition that’s as unique as the people who call this place home.    Google “Des Moines Beggars' Night” and you’ll find a...
Tags: Google, Holiday, Sem, Walgreens, Retail, Food And Drink, Consumer Behavior, Shopper Mindsets, Integer, Integer.com, Shopper Culture, Shopper Marketing, The Integer Group, Audience Understanding, Shopping Behavior, DES MOINES Iowa


Tribal Warfare: Nike’s Shocking New Ad Campaign

Give credit to Nike for still being able to shock America. On Labor Day, the popular shoe brand celebrated the 30th anniversary of its “Just Do It” slogan with a controversial new commercial. The ad featured Colin Kaepernick, who’d become one of the most polarizing figures in sports by taking a knee during the national anthem. The Reactions By day’s end, social media was buzzing with reactions—not all good. Some were burning their shoes in protest. #Nikeboycott became a hashtag on Twitter. By Tu...
Tags: Advertising, Colin Kaepernick, America, Nike, Sem, Tribal, Joe, Shopper Mindsets, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Branding and selling


New White Paper: The Next Generation of Retail Brand Trackers

As the retail environment and shopping behavior continue to evolve, traditional brand trackers have become great enablers of mediocrity. Tracking brand commerce health helps companies better navigate the new retail reality of integrated commerce. In our latest white paper, we review how to assess brand commerce health, better understand modern shoppers, select key performance indicators that work best for you brand and how to implement tracking technology. Click here to download The Next Generat...
Tags: Sem, Insight, Retail, Consumer Behavior, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Shopping Behavior, Store Experience, White Paper, Brand Tracker, Brand Tracking


IoT: The Next Big Shopper Battleground

It’s no secret that the IoT (Internet of Things) has been increasing its critical mass over the past few years. It started slowly, in a very stealthy way: lightbulbs, smart wearables and speakers. Now, the IoT is gaining momentum, making its way into everyday products like refrigerators, doorbells, thermostats and cars. It’s seeping into every facet of our lives. And, with Amazon’s Echo Auto announcement (which brings Alexa into the car), the war for dominance of the IoT is quietly being waged. ...
Tags: Internet Of Things, Technology, E-commerce, Sem, Iot, Sam, Alexa, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Shopping Behavior, Google Amazon, Branding and selling


New White Paper: The Next Generation of Retail Brand Trackers

As the retail environment and shopping behavior continue to evolve, traditional brand trackers have become great enablers of mediocrity. Tracking brand commerce health helps companies better navigate the new retail reality of integrated commerce. In our latest white paper, we review how to assess brand commerce health, better understand modern shoppers, select key performance indicators that work best for you brand and how to implement tracking technology. Click here to download The Next Genera...
Tags: Sem, Insight, Retail, Consumer Behavior, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Shopping Behavior, Store Experience, White Paper, Brand Tracker, Brand Tracking


Service Design Week Addresses CX

The CX revolution is underway. Transformation is happening everywhere, and service design finds itself at the center of this storm. Service Design Week starts tomorrow in Boston and Integer's own Dennis Wakabayashi is delivering a Keynote on C-Suite Centricity: The CX Impact on Enterprise Performance.  This keynote address will inspire attendees to reach for higher results with their current CX programs by looking at CX at the strategy from an entirely different perspective. Dennis will unpack ...
Tags: Boston, Sem, Conference, Dennis, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Branding and selling, Servicedesignweek, Service Design Week, Dennis Wakabayashi