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Digital Growth Presentation Available

Last week the Integer Group partnered with Salsify as part of their Digital Growth Webinar Series for the Webinar “Maximizing Your Amazon Advertising Investment with Demand Side Platform." The webinar discussed: –How Demand Side Platform Provides Additional Tools over AMS–How to Take Early Advantage of DSP and Reach More Customers, Faster–How to Make DSP Part of a Comprehensive Amazon Merchandising Strategy Click here to download the presentation.
Tags: Amazon, Sem, Conference, DSP, Webinar, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Integer Group, Salsify, Branding and selling, Amazon Advertising Investment, Ecommce


Digital Growth Webinar Series

Today's shoppers are online shoppers and Amazon is a key destination for many. But reaching those shoppers is critical and takes some keen insight on digital advertising and strategy. Wondering how to achieve digital growth in 2019? The Integer Group has partnered with Salsify as part of their Digital Growth Webinar Series. Tune in on Thursday, February 7th at 1PM ET for the Webinar “Maximize Your Amazon Advertising Investment with Demand Side Platform,” featuring Aric Annear, Group Director eC...
Tags: Amazon, Sem, DSP, Integer Group, Salsify, Amazon Advertising Investment, Aric Annear, Comprehensive Amazon Merchandising Strategy


NEW AI STUDY: Embracing the Machines Part 3

Artificial Intelligence, or AI, is a hot topic and its infiltrating our daily lives and even our shopping. Finding a lack of pre-existing consumer or shopper research, The Integer Group undertook an extensive study in the U.S. with over 3,000 consumers to understand how shoppers feel about using AI today and how willing shoppers are to have machines shop for them today and in the future. The result, a four part series, Embracing the Machines: AI's Collision with Commerce. Today we release Part ...
Tags: Amazon, Walmart, Sem, Integer Group


NEW AI STUDY: Embracing the Machines Part 2

Artificial Intelligence, or AI, is a hot topic and its infiltrating our daily lives and even our shopping. Finding a lack of pre-existing consumer or shopper research, The Integer Group undertook an extensive study in the U.S. with over 3,000 consumers to understand how shoppers feel about using AI today and how willing shoppers are to have machines shop for them today and in the future. The result, a four part series, Embracing the Machines: AI's Collision with Commerce. Today we release Part ...
Tags: Technology, Marketing, Research, Sem, Artificial Intelligence, Insight, Retail, Ai, Macro Trend, Shopper Mindsets, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group


Why Artificial Intelligence Will Widen the Wealth Gap

As artificial intelligence (AI), continues to impact the way we consume information, make choices and navigate the world, it seems our daily use cases for AI will continue to increase. AI has already embedded itself in multiple facets of shoppers’ everyday lives and is becoming crucial to brands and retailers. However, not not all shoppers see the benefits of AI the same.   The variation in views on AI might have everything to do with household incomes. In a byline article published in The Hu...
Tags: Sem, Artificial Intelligence, Commerce, Retail, Huffington Post, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Integer Group, Shoppers, Shopper, Branding and selling, Wealth Gap ' Integer


NEW AI Study: Embracing The Machines Part 1

Artificial Intelligence, or AI, is a hot topic. Whether people realize it or not, AI is changing the way we consume information, make choices, navigate the world, and shop. AI has already embedded itself in multiple facets of shoppers’ everyday lives and is becoming crucial to brands and retailers as a predictor for both market and shopper behaviors. Finding a lack of pre-existing consumer or shopper research, The Integer Group undertook an extensive study in the U.S. with over 3,000 consumers ...
Tags: Technology, Sem, Artificial Intelligence, Commerce, Today, Innovation, Insight, Retail, Macro Trend, Shopper Mindsets, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group


The New Commerce: 5 Questions With Tisha Pedrazzini, The Integer Group

  Denver-headquartered agency The Integer Group was born out of the MillerCoors marketing department 25 years ago, when the brewer decided to focus its in-house capabilities on brewing alone. The marketing team was spun off to become Integer, now owned by Omnicom under TBWA. Working with some of the biggest CPG companies in the world, Tisha Pedrazzini, who recently became President of the Integer Group’s Denver office, is at the forefront of shaping the future of shoppers, retailers and the spa...
Tags: Amazon, Advertising, United States, Commerce, Denver, Millercoors, Integer, Omnicom, Integer Group, CPG, Tisha, Nicole Vinson, Tisha Pedrazzini, TBWA Working


Connecting Commerce: 5 Questions With Tisha Pedrazzini, The Integer Group

  Denver-headquartered agency The Integer Group was born out of the MillerCoors marketing department 25 years ago, when the brewer decided to focus its in-house capabilities on brewing alone. The marketing team was spun off to become Integer, now owned by Omnicom under TBWA. Working with some of the biggest CPG companies in the world, Tisha Pedrazzini, who recently became President of the Integer Group’s Denver office, is at the forefront of shaping the future of shoppers, retailers and the spa...
Tags: Amazon, Advertising, United States, Commerce, Denver, Millercoors, Integer, Omnicom, Integer Group, CPG, Tisha, Nicole Vinson, Tisha Pedrazzini, TBWA Working


5 Questions With: Tisha Pedrazzini from The Integer Group on Connected Commerce

  Denver-headquartered agency The Integer Group was born out of the MillerCoors marketing department. 25 years ago, when the brewer decided to focus their in-house capabilities on brewing alone, their marketing group was spun off to become Integer, now owned by Omnicom under TBWA. Traditionally known as a shopper agency, they’ve evolved to meet new demands from clients, and prefer to be known as a commerce agency. Working with some of the biggest CPG companies in the world, Tisha Pedrazzini, wh...
Tags: Amazon, Uncategorized, Advertising, United States, Commerce, Denver, Millercoors, Agencies, Integer, Shopper Marketing, Omnicom, TBWA, Integer Group, CPG, Tisha, 5 Questions


AI's Impact on Shopping

We’re no longer asking if people will use Artificial Intelligence (AI), but rather how it affects their decisions today and how much control consumers and shoppers will turn over to AI in the future. This topic and more will be discussed during next week's Advertising Week conference at a panel featuring Integer's Craig Elston, GE's Jeff Patton, @WalmartLabs' Laurent Desegur, and Google's Justin Pang. The discussion will not only draw on expert industry experience but a shopper study The Integer...
Tags: Google, Research, Sem, Artificial Intelligence, Commerce, The Future, Ai, Conference, Ny, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Google's


Co-Created Holiday Cups Connects Shoppers to the Brand

Shoppers want more and more every year. More transparency, more value and more connection to the brands they like. This year, Starbucks opens its doors for connections and creativity from its consumers. Their iconic holiday cups are back and this year the company co-created the famous red cups with input from fans. Thirteen holiday themed cups are adorned with artwork from over 1,200 individual submissions, according to the company website. The cafe I visited this morning had this dynamic thre...
Tags: Design, Sem, Retail, Food And Drink, Packaging, Starbucks, Display, Brand Experience, Point Of Sale, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, Store Experience, Integer Group


MillerCoors Makes Another Agency Change on Miller Lite

MilllerCoors is changing agencies on Miller Lite yet again, tapping 180LA as the lead shop replacing TBWA/Chiat/Day.The move comes less than two months after Ad Age reported that the brewer was looking for ideas from the broader TBWA network. TBWA Worldwide is an agency network within Omnicom Group. The network includes TBWA/Chiat/Day and 180LA. The selection of 180LA marks the fifth creative agency to lead Miller Lite since 2012."Effective yesterday, 180LA became the lead agency," MillerCoors s...
Tags: Millercoors, Omnicom Group, TBWA, Jonathan Stern, Integer Group, Miller Lite, J Schultz, Chiat Day, TBWA Worldwide


Shopper Summit Presentations: Campaign Architecture, Now Available!

In CPG marketing, a "big idea" can seem as elusive as Bigfoot. And in activation, even a strong idea can become manipulated beyond recognition. In this presentation from the Path to Purchase Summit, Starbucks and The Integer Group illustrate how they've approached the creation, activation and sustaining of a campaign idea using the recent "My Starbucks Is" work as a case study to discuss the strategic vision for “At Home Coffee” (heart to cart) and how the work came to life in the marketplace, f...
Tags: Food And Drink, Starbucks, Conference, Brand Experience, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Power of Social Media, Integer Group, Path to Purchase Institute, P2Pi


How To Become A Company That Matters

Many companies exist to fulfill shoppers’ needs, but what if a company really mattered to them? Stood out in their mind as the company and had an impact on their daily lives? Integer and The ShopperCulture team are proud to be part of Peter Sheahan ’s new book, Matter : Move Beyond the Competition, Create More Value, and Become the Obvious Choice. In this latest book, he explores how companies have elevated themselves above their competition to become an obvious choice in t...
Tags: Research, Insight, Matter, Shopper Mindsets, Integer, Integer.com, Shopper Culture, Shopper Marketing, Shopperculture.com, The Integer Group, Audience Understanding, Shopping Behavior, Peter, Peter Sheahan, Julie Williamson, Integer Group