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Media agencies are under massive pressure to reinvent themselves. Here's how the biggest ones, including Horizon Media and PHD, are evolving to meet clients' demands.

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency, and media-vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also getting more transparent, buying across more...
Tags: US, Samsung, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, MDC, IPG, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Media agencies are under massive pressure to reinvent themselves — here's how the biggest ones including Assembly and Dentsu X are evolving to meet clients' demands

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency and media vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also addressing transparency, buying more across m...
Tags: US, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, Assembly, MDC, IPG, Dentsu, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Media agencies are under massive pressure to reinvent themselves. Here's how the biggest ones including Horizon Media and PHD are evolving to meet clients' demands

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency and media vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also getting more transparent, buying across more ...
Tags: US, Samsung, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, MDC, IPG, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


IPG Reports Surprisingly Strong Performance for 2018 Despite Late-Year Account Losses

Interpublic Group CEO Michael Roth said he is "very pleased" with the company's "outstanding" performance for both the fourth quarter of 2018 and the year as a whole in this morning's quarterly earnings call. The holding group seemed to buck industry trends with 5.5 percent organic net revenue growth for the year, exceeding its own...
Tags: General, Advertising, Michael Roth, IPG, Interpublic Group


McCann Goes Through a Round of Layoffs in Detroit Following News of General Motors’ Restructuring

IPG's McCann Worldgroup parted with a group of employees in the Detroit area today approximately one week after longtime client General Motors cut several thousand "white collar" jobs. Late last year, the company also announced plans to close two area plants. "Unfortunately, we have made some adjustments in staffing levels in our Detroit, Mich. offices,"...
Tags: General, Advertising, General Motors, Detroit, McCann, IPG, McCann Worldgroup, Detroit Following News of General Motors


Reebok Picks Deutsch as Global Creative Agency of Record to Build Its Fitness Brand

IPG's Deutsch has emerged as the winner of a global creative review launched by footwear brand Reebok. The agency's New York office will lead the business moving forward. The Boston-based company, which was acquired by Adidas in 2005, began the search for a new AOR partner several months after hiring former Crayola executive Melanie Boulden...
Tags: New York, Boston, Advertising, Adidas, Accounts, Deutsch, IPG, Reebok, Global Creative Agency of Record


UPS Ships a Majority of Its Global Ad Business to IPG Without a Review

UPS, or the United Parcel Service, has sent the majority of its creative and media accounts globally to IPG, without a review. The Martin Agency will now serve as the global logistics company's creative agency of record, with Initiative as its media AOR for North America and Europe. The Martin Agency will be tasked with...
Tags: Europe, Advertising, Accounts, North America, United Parcel Service, Martin Agency, IPG


IPG May Lay Off More Than 200 Detroit-Area Employees After Losing Fiat Chrysler Media Business

One month after auto giant Fiat Chrysler Automobiles sent its North American media planning and buying account to Publicis Groupe's Starcom, incumbent IPG officially confirmed that it may go through a large-scale round of layoffs across Mediabrands, Reprise and UM, which previously held the account. Crain's Detroit first reported the news. UM had been North...
Tags: General, Advertising, Detroit, Crain, Fiat Chrysler Automobiles, Publicis Groupe, IPG, Starcom


WPP Files Legal Protest Against U.S. Government for Awarding Multibillion-Dollar Army Account to DDB

The seemingly endless fight over the U.S. Army's advertising business has taken yet another turn as WPP joined IPG and McCann Worldgroup in contesting the government's November decision to award the account to Team DDB, an Omnicom entity led by that agency's Chicago office. According to the Army's own estimates, the contract concerns up to...
Tags: Advertising, Chicago, Accounts, Army, WPP, U S Army, Omnicom, IPG, McCann Worldgroup


McCann Hires Former J. Walter Thompson Creative Chief to Lead Global Healthcare Network

McCann Health, the global healthcare division of IPG's McCann Worldgroup, has hired Matt Eastwood to serve as chief creative officer across its 60 offices in 20 countries around the world. Eastwood was most recently worldwide CCO at WPP's J. Walter Thompson before parting ways with the agency as it very publicly announced it would be...
Tags: Advertising, WPP, McCann, IPG, Eastwood, Walter Thompson, J Walter Thompson, McCann Worldgroup, Matt Eastwood, McCann Health, Leadership & Talent, Global Healthcare Network


'It means the death of the Y&R and Thompson brand': Sir Martin Sorrell says he would have handled WPP's recent mergers differently

Sir Martin Sorrell said WPP's recent mergers spell the "death" of the Y&R and J. Walter Thompson brands and that the Y&R name should have come first in the merged company. The former head of WPP also said he thinks the agency holding companies will survive, but there will be more consolidation. He said that with his new company, S4 Capital, he's not concerned with competitors but with whether he can meet clients' data-related needs. After Sir Martin Sorrell's sudden departure as chief of WPP ...
Tags: Google, Amazon, Facebook, New York, US, Trends, Alibaba, Tencent, Argentina, Kantar, Nielsen, Don Draper, WPP, Comscore, Thompson, Martin Sorrell


Sir Martin Sorrell says the holding companies will survive, but there will be more consolidation

The agency holding companies will survive, but there will be more consolidation, according to Sir Martin Sorrell. The former head of WPP said its recent mergers spell the "death" of the Y&R and J. Walter Thompson brands and that the Y&R name should have come first in the merged company. He said that with his new company, S4, he's not concerned with competitors but whether he can meet clients' data-related needs.  Since Sir Martin Sorrell's sudden departure as chief of WPP earlier this year, h...
Tags: Google, Amazon, Facebook, New York, US, Trends, Alibaba, Tencent, Argentina, Kantar, Nielsen, Don Draper, WPP, Comscore, Thompson, Martin Sorrell


McCann Customer Relationship Agency MRM Promotes Kate MacNevin to Global CEO

MRM//McCann, the customer relationship wing of the IPG network, announced the promotion of Kate MacNevin to the position of global CEO. Exactly one year ago, MacNevin was promoted to the role of global president and COO, then the top position within MRM//McCann. A 25-year industry veteran, she has spent the past 12 years at the...
Tags: Advertising, McCann, IPG, Leadership & Talent, McCann Customer Relationship Agency MRM, Kate MacNevin, MacNevin


Fired McCann Health Global CCO Sues Former Employer for Defamation and Wrongful Termination

Jeremy Perrott, McCann Health's global CCO who was fired for unspecified behavioral violations in July, is suing McCann Worldgroup and the larger IPG network for "defamation, tortious interference with contract, common law conspiracy and gross negligence." Perrott is seeking $25.4 million in damages. According to court papers filed in Virginia in late October, Perrott said...
Tags: Virginia, Advertising, IPG, McCann Worldgroup, Leadership & Talent, Perrott, McCann Health Global CCO, Jeremy Perrott McCann Health


U.S. Government Denies McCann’s Bid Protest in Multi-Billion Dollar Army Review

The U.S. Government Accountability Office has denied a protest filed by McCann Worldgroup in August over its elimination from the U.S. Army review, threatening to end what has been a lucrative 12-year relationship for the IPG network. This news means the review, which started in 2015, effectively comes down to Omnicom and WPP. A McCann...
Tags: Advertising, Accounts, WPP, U S Army, McCann, Omnicom, U S Government Accountability Office, IPG, McCann Worldgroup, Bid Protest in Multi Billion Dollar Army Review


5 trends that will reshape media and advertising in 2019, including Facebook's next moves

The advertising and media industries will continue to see seismic changes in 2019, according to a new report by market research firm Forrester. AT&T will buy Roku and Google will acquire LiveRamp in 2019, Forrester predicts. Additionally, blockchain will become increasingly mainstream, and hyper-targeting will give way to contextual creative, the report says. From a bevy of M&A deals and consolidation on one end, to Facebook's Cambridge-Analytica scandal and GDPR on another, there were a lot ...
Tags: Google, Facebook, Europe, Instagram, Time Warner, Disney, Trends, Unilever, Roku, Ibm, North America, Blockchain, Forrester, Facebook Google, DirectTV, Kellogg


Media and advertising could be rocked by some crazy deals in 2019 — including AT&T buying Roku and Google buying LiveRamp

Advertising and media witnessed a flurry of M&A activity in 2018, a trend that will continue gaining steam in 2019, according to a new Forrester report. AT&T will buy Roku and Google will acquire LiveRamp in 2019, according to the report, changing the TV landscape and shocking marketing cloud stalwarts and agency holding companies. While acquiring Roku helps AT&T embed itself more deeply in the lives of consumers, acquiring LiveRamp makes Google more invincible than ever.  2018 was a blockb...
Tags: Google, Facebook, Time Warner, Trends, Earth, Comcast, Roku, Merkle, Salesforce, Forrester, Ott, Facebook Google, DirectTV, IPG, Acxiom, Dentsu Aegis Network


FCB Canada and BMO Launches 'This Newspaper is Female' a Section of the National Post

Scan any daily newspaper’s pages and you’ll see that, on average, only one out of four names mentioned in its pages are female. “She’s Newsworthy,” a new initiative from BMO, created in partnership with the National Post’s content works department and FCB Canada, is aiming to bring about media equality, if just for one day. On October 30, BMO is taking over a large portion of the national daily that will, by its very existence, create media equality by bringing the stories of un...
Tags: Google, California, Advertising, Toronto, Canada, North America, Montreal, Stanford University, Cannes Lions, Fcb, National Post, Segal, IPG, Emily Kinney, Digital Agency, BMO


Dropbox Sends Media Account to Mediahub as It Refocuses Branding on Creativity and Collaboration

Dropbox has sent its media account to Mediahub New York following a review. The media arm of IPG-owned MullenLowe beat out Starcom, which had previously handled some media duties for the San Francisco-based provider of cloud storage and client software, according to sources close to the matter. Publicis-owned Starcom declined to comment for this story....
Tags: General, Advertising, San Francisco, Publicis, IPG, MullenLowe, Starcom, MediaHub, Mediahub New York


R/GA Names New Generation of Leadership as Founder Bob Greenberg Exits CEO Role After 40 Years

For the first time in more than four decades, R/GA will soon deliver its trademark "transformation at speed" to clients worldwide without ad legend Bob Greenberg at the helm. The IPG agency announced in an all-staff meeting today that its founder, executive chairman and CEO will officially relinquish the latter title on Jan. 2. Sean...
Tags: Advertising, IPG, Bob Greenberg, Leadership & Talent


American Express Consolidates Global Media Business With IPG’s UM, Ending 20 Year Mindshare Relationship

American Express has concluded a global media review officially launched in May, choosing IPG's Universal McCann (UM) as its new media agency of record. The network will handle all planning and buying work while partnering with AmEx creative shops to promote the financial brand's "Powerful Backing" brand platform around the world. MediaLink managed the review....
Tags: Advertising, Accounts, American Express, Amex, IPG, MediaLink


Bloomin’ Brands Sends U.S. Account to Mediahub

Bloomin' Brands, the restaurant chain behind most recognizably Outback Steakhouse, Carrabba's Italian Grill and Bonefish Grill, has selected Mediahub as its U.S. agency of record following a review launched in July, sources told Adweek. Mediahub--Adweek's 2017 U.S. Media Agency of the Year and the media arm of IPG-owned MullenLowe--deferred comment to Bloomin' Brands, which did...
Tags: General, Advertising, Bonefish Grill, Bloomin Brands, IPG, Outback Steakhouse Carrabba, MediaHub, U S Media Agency, Adweek Mediahub Adweek


MullenLowe Names New Chief Strategy Officer of U.S. Network

IPG-owned MullenLowe announced the promotion of Elizabeth Paul, head of strategy and senior vice president in Boston, to chief strategy officer--making her responsible for the entire U.S. network. Paul will remain based out of MullenLowe's Boston headquarters and work closely with CCO Mark Wenneker, CEO Lee Newman and the heads of strategy in Los Angeles,...
Tags: General, Boston, Advertising, PAUL, IPG, Mark Wenneker, Lee Newman, Leadership & Talent, U S network, Elizabeth Paul


Quicken Loans Sends $400 Million Media Account to IPG Mediabrands Agency UM

Mortgage lending company Quicken Loans has concluded a review of its media buying and planning account launched in January by selecting IPG Mediabrands' UM as its media agency of record. UM will be tasked with creating and implementing an integrated media plan to promote
Tags: Advertising, Accounts, IPG, Quicken Loans, IPG Mediabrands UM


U.S. Media Agency Report Names Publicis and IPG as 2018’s Current Biggest Winners

COMvergence released its report of the best-performing media agencies through the first half of 2018, revealing Publicis Groupe's Blue 449 as the top shop in terms of new billings due to its retention of T-Mobile's offline account, which is estimated to be worth $940 million. Blue 449 did lose digital planning and buying duties for...
Tags: Advertising, Accounts, Publicis Groupe, IPG, U S Media Agency Report Names Publicis


Hotly contested equipment rental account goes to Droga5 (yes, you read that right)

It might be one of the most unusual reviews in recent history: a bevy of creative hotshops chasing a company that rents industrial equipment. But after a review that lasted several months, independent Droga5 has won duties as lead creative and strategic agency for United Rentals.The shop triumphed over finalists that included WPP's VML, Interpublic Group of Cos.' MullenLowe and IPG's McCann, according to multiple people with knowledge of the matter. Stamford, Conn.-based United Rentals, founded ...
Tags: Advertising, North America, WPP, Stamford Conn, McCann, United Rentals, IPG, Megan Graham, VML Interpublic Group of Cos MullenLowe


Lawsuit Says UM Used ‘Puppet’ Agency for Army’s Minority Recruitment, Then Left Media Unpaid

Urban One, a media company focused on African-American audiences, is suing IPG-owned media agency UM, which is accused of misleading and defrauding the plaintiff through ad buys made on behalf of the U.S. Army as part of a minority recruitment push. The suit, filed late last week in the U.S. District Court for the District...
Tags: Advertising, Accounts, U S District Court, U S Army, IPG


That job offer you just got from an agency could be fake

Ed Raldiris, an Atlanta-based creative director, was hunting for a job in early June when he got a promising lead for a gig at IPG-owned PR firm Weber Shandwick.Radiris got an email claiming to be from the company saying it was regarding a position listed on ZipRecruiter, a job site, for a work-from-home graphic designer position.But alarm bells started to go off for Raldiris when the company asked to set up an interview via Google Hangouts on chat. When he started the interview, he noticed th...
Tags: Advertising, Atlanta, Google Hangouts, IPG, Megan Graham, Ed Raldiris, Weber Shandwick Radiris, Raldiris


Honeywell Selects Custom IPG Agency as AOR

Honeywell is the latest client to turn to a holding company's dedicated unit approach. The multinational consumer and commercial goods conglomerate consolidated its advertising account by selecting a custom team called C2W, created by combing resources from a range of IPG agencies, as its new global agency of record following a review. The multiyear assignment...
Tags: Advertising, Accounts, Honeywell, IPG, Honeywell Selects Custom IPG Agency


Honeywell taps dedicated IPG team as global marketing agency of record

Interpublic Group of Cos. has credited its "open architecture" strategy for some of its recent success. Now the advertising holding company says that strategy has notched a win with Honeywell, the Fortune 100 conglomerate offering everything from aerospace products to control technologies for buildings. The company has tapped an IPG solution called "C2W" as its global marketing agency of record.The solution short for "connect to win" involves a multi-year assignment and will cover brand, adver...
Tags: Advertising, Weber Shandwick, Honeywell, Michael Roth, Jack Morton, IPG, Interpublic Group of Cos, MRM McCann, Megan Graham, IPG IPG