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Property Commercial Strategy: Why Independent Hotels Can Blaze the Trail | By Jack Lindemuth

Independent hotels and resorts are notorious for being true trailblazers within the industry. This is due to the authentic brands at individual properties and smaller management companies with unique and entrepreneurial cultures. The secret sauce in their culture truly empowers and encourages their teams to experiment, be bold and unscripted, and write their own playbooks versus waiting to be handed one to execute like the big brands do.
Tags: Travel, Jack Lindemuth

7 Hotel Commercial Strategy Mistakes And What To Do About Them | By Stephanie Smith & Jack Lindemuth

Stephanie Smith, Founder and Digital Matriarch of Cogwheel Marketing, joined Jack Lindemuth, consultant at Strategic Solution Partners, on Trevor Grant’s podcast, Revenue Hub, in May 2021. The topic was focused on hotel commercial strategy and digital marketing. In a previous project conducted by Jack, he found seven key commercial mistakes that could be applied to many hotel projects.
Tags: Travel, Jack, Stephanie Smith, Strategic Solution Partners, Jack Lindemuth, Digital Matriarch of Cogwheel Marketing, Trevor Grant

Case Study: Don’t Fall Into The “Build It And They Will Come” Trap | By Jack Lindemuth

First time hotel owners purchased a small independent boutique property that had been significantly underperforming the market in guestroom and restaurant revenues for many years. The property had a prime location within a destination resort market and the new owners made significant investments renovating and repositioning the property to a 4-star product and service level, but revenues continued to be anemic throughout 2019 and into 2020.
Tags: Travel, Jack Lindemuth