Posts filtered by tags: Jay Pattisall[x]


 

Ad agencies say consulting firms never actually produce work for clients. Here's how Accenture Interactive is proving them wrong.

Accenture Interactive had a sprawling showcase at SXSW last week to highlight all the work it is doing for brands, its most splashy presence at the festival yet. The company showed off a facial recognition-powered photo booth for Disney, an augmented reality activation for countertop maker DuPont, and other branded experiences. This is the latest example of how data-rich consulting firms are encroaching on ad agencies by pitching themselves as more strategic and tech-savvy.  Ad agencies often...
Tags: Disney, Trends, Austin, Ibm, DuPont, Accenture, Forrester, Sxsw, El Chapo, Rodman, Accenture Interactive, Rori DuBoff, DuBoff, Deloitte Accenture, Jay Pattisall, DuPont Corian Accenture Interactive


Ad agencies say consulting firms never actually produce work for clients. Here's how Accenture Interactive proved them wrong at SXSW this year.

Accenture Interactive had a sprawling showcase at SXSW last week to highlight all the work it is doing for brands, its most splashy presence at the festival yet. The company showed off a facial recognition-powered photo booth for Disney, an augmented reality activation for countertop maker DuPont, and other branded experiences. This is the latest example of how data-rich consulting firms are encroaching on ad agencies by pitching themselves as more strategic and tech-savvy.  Ad agencies often...
Tags: North Korea, Disney, Trends, Austin, Ibm, DuPont, Accenture, Forrester, Sxsw, Kim Jong, Rodman, Accenture Interactive, Rori DuBoff, DuBoff, Deloitte Accenture, Jay Pattisall


Media agencies are under massive pressure to reinvent themselves. Here's how the biggest ones, including Horizon Media and PHD, are evolving to meet clients' demands.

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency, and media-vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also getting more transparent, buying across more...
Tags: US, Samsung, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, MDC, IPG, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Media agencies are under massive pressure to reinvent themselves — here's how the biggest ones including Assembly and Dentsu X are evolving to meet clients' demands

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency and media vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also addressing transparency, buying more across m...
Tags: US, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, Assembly, MDC, IPG, Dentsu, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


Media agencies are under massive pressure to reinvent themselves. Here's how the biggest ones including Horizon Media and PHD are evolving to meet clients' demands

Facing tremendous pressure on numerous fronts, media agencies are reinventing themselves, according to a new report by market research firm Forrester. The report assessed nine media agencies based on their market presence, offerings, and future strategy related to issues like brand safety, transparency and media vendor relations. The report found that media agencies are doing more contextual buys and forging more direct relationships. They are also getting more transparent, buying across more ...
Tags: US, Samsung, Trends, Netflix, Publicis, Mailchimp, Forrester, Association of National Advertisers, MDC, IPG, Horizon Media, MediaHub, Jay Pattisall, Forrester Hearts Science


'There are no sacred cows': Ad industry execs sound off on what WPP's agencies J. Walter Thompson and Wunderman merging means for the future of the industry

Ad holding giant WPP is merging creative agency J. Walter Thompson with its global digital network Wunderman, the company announced today. The merger is the most recent illustration of WPP chief Mark Read's quest to simplify WPP's various networks; integrate creative, digital and media functions; and revive growth. Such moves are necessary to meet clients' changing demands and bolster growth in a declining agency model.  Ad holding giant WPP is merging J. Walter Thompson, one of the world's o...
Tags: Google, Facebook, Trends, Unilever, North America, Jones, WPP, David Jones, Forrester, Martin Sorrell, AT T, Procter Gamble, Havas, Walter Thompson, VML, J Walter Thompson


'Rebirth of creativity in a new form': Ad industry execs sound off on WPP's agencies J. Walter Thompson and Wunderman merging

Ad holding giant WPP is merging creative agency J. Walter Thompson with its global digital network Wunderman, the company announced today. The merger is the most recent illustration of WPP chief Mark Read's quest to simplify WPP's various networks; integrate creative, digital and media functions; and revive growth. Such moves are necessary to meet clients' changing demands and bolster growth in a declining agency model.  Ad holding giant WPP is merging J. Walter Thompson, one of the world's o...
Tags: Google, Facebook, Trends, Unilever, North America, Jones, WPP, David Jones, Forrester, Martin Sorrell, AT T, Procter Gamble, Havas, Walter Thompson, VML, J Walter Thompson


'An apocalyptical onslaught to their models and profit margins': Why media agencies are on their death bed

The future of media agencies is as grim as ever, according to a new report by market research firm Forrester released this week. Continuing transparency issues, clients taking media-buying in-house and programmatic advertising leading to the commoditization of services threaten the very raison d'être of media agencies. Media agencies must evolve to become media consultancies to survive, bringing more value, accountability and overall marketing strategy to the table, says the report. It's been...
Tags: Trends, Deutsche Telekom, US Army, Ana, Forrester, Association of National Advertisers, Jay Pattisall, House Agency Forum


The ad industry may be bracing for some wild deals — including AT&T buying an agency

With the advertising industry going through significant transformation, new stakeholders, suppliers and economics are entering the fray. This means that more deals could shake up the advertising space in the near future, according to a new Forrester study. Ad holding company WPP could be taken over by a private equity firm like Bain or Blackstone and AT&T could target holding company assets next, the Forrester report predicts. The advertising industry is going through seismic changes — and w...
Tags: Google, Facebook, Time Warner, Trends, Army, Blackstone, WPP, Bain, Forrester, Vivendi, Martin Sorrell, AT T, Procter Gamble, AT amp, Havas, Forrester Here


The ad industry may be bracing for some wild deals, says a new industry report — including AT&T buying an agency

With the advertising industry going through significant transformation, new stakeholders, suppliers and economics are entering the fray. This means that more deals could shake up the advertising space in the near future, according to a new Forrester study. Ad holding company WPP could be taken over by a private equity firm like Bain or Blackstone and AT&T could target holding company assets next, the Forrester report predicts. The advertising industry is going through seismic changes — and w...
Tags: Google, Facebook, Time Warner, Trends, Blackstone, WPP, Bain, Forrester, Vivendi, Martin Sorrell, AT T, Procter Gamble, AT amp, Havas, Forrester Here, Ted Schadler